Lolita fashion
is a Japanese musician, songwriter, record producer, and fashion designer, best known as guitarist of the visual kei rock band Malice Mizer from 1992 to 2001. A year after they went on indefinite hiatus, Mana formed his solo project, the gothic metal band Moi dix Mois. His clothing label, Moi-même-Moitié, helped popularize the Gothic Lolita fashion movement.