Antonino Rocca
Bernarr McFadden helped Toots promote in NYC and gain access into Madison Square Garden. In 1948, in the main event of the first card held in MSG for 9 years, Gorgeous George defeated Ernie Dusek. In that same year Toots Mondt was in search for another champion. After several failed attempts, Toots Mondt found Antonino Rocca, who brought in more Latino fans to the matches which financially favored Toots. Mondt, however, was not able to keep Rocca happy and Vince McMahon Sr. was brought into the scene by Ray Fabiani.