Next Media
Apple Daily first published on 2 May 2003. It was the first newspaper in Taiwan to publish 365 days a year, and it was the only newspaper in Taiwan subject to the circulation audit from Audit Bureau of Circulations (ROC). Opening the Apple Daily in Taiwan was part of a larger push by parent company Next Media into the Taiwanese market. Next Media brought a combination of celebrity gossip and investigative journalism that was new to the market. Circulation peaked at 700,000. It’s approach either inspired or revolted competitors and changed Taiwan’s media landscape.