Barney Rubble
In 1960, Winston was one of the original sponsors of The Flintstones up until 1962. In the commercials, "Flintstones" characters Fred Flintstone and Barney Rubble were seen promoting Winston, and every episode ended with Fred lighting a Winston for his wife Wilma while singing the product's jingle. By the third season, however, the show's ads became more oriented towards children and Winston was replaced by Welch's.