LZR Racer
Speedo started its YouTube channel dedicated to Speedo and its products specifically in the context of "life in and around the water" on 2 March 2007. One of the initial videos was aimed at journalists and providing them with a literal and virtual feel for what the athletes wearing the LZR Racer at the 2008 Summer Olympics felt by letting members of the media try the suits on in person in Beijing and sharing that experience virtually via YouTube. For swimmers, videos posted cover a wide range of topics including swimming technique overviews and breaking down the process of designing and making swimwear. Speedo's channel also features high profile athletes at different points of their journey as a professional swimmer such as at the end of a World Championships.