Benetton Group
In 1979, Benetton first sponsored their (then amateur) local rugby team, A.S. Rugby Treviso. Benetton Rugby has since become a major force in Italian rugby, with 11 league titles and supplying many players to the national team. Benetton Group has also sponsored Treviso Basket (1982–2012) and Sisley Volley (1987–2012).