Michael Phelps
In 2005, Pan Sutong's Matsunichi engaged Olympic Gold Medalist Michael Phelps as the Spokesperson of Matsunichi MP3 Player. According to news reports, Michael Phelps chose to collaborate with Matsunichi because he enjoyed listening to music to help him relax as well as focus before competition. Apart from doing TV commercials and attending product launching press conferences, as a spokesperson Michael Phelps was often seen using Matsunichi MP3 Player at poolside before competition.