Yahoo! Japan
In 2017, Verizon Communications purchased the core internet business of America-based Yahoo!, and merged them into Oath, Inc. Yahoo! Japan was not affected. It continued as a joint venture between Softbank and what remained of Yahoo! Inc., renamed Altaba. Yahoo! had been declining in popularity and economically since the late 2000s, but the situation has been quite the opposite for Yahoo! Japan, which continues to dominate Japan's internet industry. Following the sale, Yahoo! Japan will continue to use the name "Yahoo!" under license from Verizon Communications. Yahoo! Japan acquired trademark rights to the use of the "Yahoo!" brand in Japan from Verizon in 2021.