Royal Canin
"Chi Mai" is also famous in France for being used for a Royal Canin 1980s commercial, to the point that it is more closely associated with the commercial than with its other appearances, including Dunhill in 1987. In 2002, this association was referenced by the French movie, "", in a scene in which Dogmatix is chasing a legionnaire running on all fours in slow motion (like in the commercial) while "Chi Mai" is playing in the background.