Web traffic
Web traffic is measured to see the popularity of websites and individual pages or sections within a site. This can be done by viewing the traffic statistics found in the web server log file, an automatically generated list of all the pages served. A "hit" is generated when any file is served. The page itself is considered a file, but images are also files, thus a page with 5 images could generate 6 hits (the 5 images and the page itself). A "page view" is generated when a visitor requests any page within the website – a visitor will always generate at least one page view (the main page) but could generate many more.