Xie Jin
On 23 August 2008, Xie Jin's son died of cancer. Two months later, on the morning of 18 October 2008, Xie Jin's body was discovered in his hotel room in Shangyu. Hundreds of celebrities and thousands of other people attended his funeral. After he died, Song Zude, known as the King of Media Hype in mainland China, made a series of derogatory statements about Xie Jin. Millions of people stood against Song Zude in respect of the late Xie Jin.