Disney Store
With job offers from Mattel and Disney Consumer Products, Pressler was encouraged by Carole MacGillvray Rappeport to take the Disney job. He thus took the product licensing post there in 1987. He made his mark by creating a deal with Mattel for preschool Disney toys which competed with Playskool and Fisher Price. With this deal, consumer products president Barton "Bo" K. Boyd selected Pressler as the next Disney Store head. While heading up Disney Store, he brought together builders, designers, engineers and merchandisers to design the next prototype Disney Store that opened in third quarter 1994. He used the "land" concept from the parks for the prototype to "make it more entertaining by utilizing more storytelling".