Deep Web
To promote "No Love Deep Web" the group created an alternate reality game (ARG) which ran from August 12–16, 2012, beginning minutes after their release of a statement about the album through Pitchfork Media. Using the internet as its medium, it mainly employed encrypted archive files hosted on the Tor Network with the filetype .gpg. The game employed many types of encryption through image, text and sound files, including Braille, QR code, Base64, the Caesar cipher, Binary code, Morse code and the Affine cipher, and used websites such as Imgur and various TOR related sites. The game yielded the first mention of the original release date of "No Love Deep Web", October 23, 2012, and an unmastered version of "The Money Store" for download on the first day. On the fifth day an instrumental version of "The Money Store" was discovered by users of 4chan on a .onion domain and uploaded for regular download.