The Oriental Land Company
Tokyo Disneyland states that one of its main aims is to improve the park and diversify from the limits of the domestic Disney parks. Tokyo Disneyland has recently been adding a national identity within the parks by adding attractions with distinctly Japanese qualities. Cinderella Castle displays the Disney character and story plot yet presents the story through the eyes of the Japanese. Once dominated by Disney Legends, Masatomo Takahashi, the former president of The Oriental Land Company, states this growth and development as one of its primary goals: "We must not just repeat what we receive from Disney. I am convinced that we must contribute to the cultural exchange between Japan and U.S.A."