Mark Coleman
The new hybridization of fighting styles can be seen in the technique of "ground and pound" developed by wrestling-based UFC pioneers such as Dan Severn, Don Frye and Mark Coleman. These wrestlers realized the need for the incorporation of strikes on the ground as well as on the feet, and incorporated ground striking into their grappling-based styles. Mark Coleman stated at UFC 14 that his strategy was to "Ground him and pound him", which may be the first televised use of the term.