Kit Harington
Kit Harington was featured in an Infiniti Q60 short film titled "Tyger". According to an interview conducted by I4U News, Allyson Witherspoon, the director of marketing communications and media at Infiniti USA, said "The Kit Harington film is just the first piece of an completely integrated marketing campaign for the all-new Q60 that includes key strategic partnerships including media partners and influencers." In February 2017, Infiniti delivered bouquets of flowers to the doors of other Infiniti owners in a Q60 in Europe.