Das Land des Lächelns
Lehár was also associated with the operatic tenor Richard Tauber, who sang in many of his operettas, beginning with a revival of his 1910 operetta "Zigeunerliebe" in 1920 and then in 1922, in which Lehár once again found a suitable post-war style. Lehár made a brief appearance in the 1930 film adaptation "The Land of Smiles" starring Tauber. Between 1925 and 1934 he wrote six operettas specifically for Tauber's voice. By 1935 he decided to form his own publishing house, Glocken-Verlag (Publishing House of the Bells), to maximize his personal control over performance rights to his works.