Computer animation
Computer animation enabled him to produce what became regarded as a revolutionary identity for Channel 4, the "Blocks" logo. This identity launched the fledgling TV channel on 2 November 1982 and remained at the heart of the channel's on-air presentation for 14 years. In 1981 he created the original idea for the UK TV series "Spitting Image" which ran for 11 years. He received the credit that the show was "based on an original lunch with Martin Lambie-Nairn."