Société suisse de radiodiffusion et télévision
In November 2007, Swiss newspapers claimed that Italian Swiss singer Paolo Meneguzzi had been selected as the Swiss entrant at the 2008 contest with the song "Era stupendo", which was later confirmed by SRG SSR on 25 November 2007. After the selection announcement, Meneguzzi stated that he was "very happy and honoured to represent [his] homeland at Eurovision 2008". The song was premiered on 12 January 2008 during the sixth annual Swiss Music Awards show, broadcast on all channels in SRG SSR.