Elva Hsiao
Their new venture, MACHI Entertainment is their respond to the emerging entertainment sector and the demand for urban music in the entertainment industry in Asia. In 2001, they founded Machi Entertainment Group, the leading music and television production company for the "Urban" genre in Taiwan. Machi established itself as the leader in Music production in Asia with leading talents such as Jeffrey Huang, Jay Chou, Missy Elliott, A-mei, Stanley Huang, Jolin Tsai, Vanness Wu, Elva Hsiao, Coco Lee, Brandy, Nicky Lee, Melody Yeung, and solid partnerships with Warner Music Group, Virgin EMI, and Sony. Machi Entertainment's investment in foreign distribution and television production has also established Machi as a young and innovative entertainment