Korea Tourism Organization
In 2019, Yoona became the first female celebrity to be appointed as an ambassador by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization. Starting September 2019, an advertisement campaign 'Imagine Your Korea' was launched to improve Korean tourism awareness and attract more foreign tourists. The advertisements were displayed in countries such as China, Japan, Thailand, the Philippines, Vietnam and Malaysia. They will also be displayed in Times Square every day until January 2021.