プリティーリズム
The "Pretty Rhythm" arcade games were created out of demand for the lack of arcade games targeted towards young girls in supermarkets. As Syn Sophia had produced the "Style Savvy" series, Takara Tomy asked them to collaborate on another game for the same demographic. The development team gave the game a fashion focus, particularly on the idea that players could receive a "Prism Stone" to accessorize their outfits with every they spend. The development team also intended for the game's presentation to be like the Cirque du Soleil, where they finally came up with the concepts of "dance", "skating" and "jumps." To create the Prism Jumps, they referenced videos from figure skating competitions and added special effects to make them more visually attractive, with names for the Prism Jumps that were easy to remember. A costume designer designed the clothing in the game, and programmer Daisuke Kato attempted to balance the varieties of clothing in order to encourage the player to try different outfits. "Pretty Rhythm" went into development in 2009 before releasing in July 2010 with "Pretty Rhythm: Mini Skirt".