Alexander McQueen
In January 2003, Alexander McQueen collaborated with perfumer Jacques Cavallier to launch his first fragrance "Kingdom", which was launched on the designer's birthday 17 March. A limited edition version of the fragrance was launched in 2004. The company launched its second fragrance, "My Queen" three years later in 2006. On 10 October 2003, Alexander McQueen collaborated with Michael Clark to stage the Spring 2004 collection. On 15 October 2003, Alexander McQueen collaborated with Björk at Fashion Rocks where the Fall 2003 collection was presented at the Royal Albert Hall.