Canada Dry
With Canada Dry ginger ale as a sponsor, Benny came to radio on "The Canada Dry Program", on May 2, 1932, broadcast on Mondays and Wednesdays on the NBC Blue Network, featuring George Olsen and his orchestra. After a few shows, Benny hired Harry Conn as writer. The show continued on Blue for six months until October 26, moving to CBS on October 30, now airing Thursdays and Sundays. With Ted Weems leading the band, Benny stayed on CBS until January 26, 1933, when Canada Dry opted not to renew Benny's contract after it attempted to replace Conn with Sid Silvers, who would have also gotten a co-starring role. Unlike later incarnations of the Benny show, "The Canada Dry" "Program" was primarily a musical program.