タコベル
In 2003, Taco Bell lost a lawsuit by two Michigan men, who had pitched the concept of the Chihuahua to Taco Bell six years earlier at a Licensing Show in NYC. Taco Bell worked with Thomas Rinks and Joseph Shields for over a year developing the Chihuahua campaign and commercials, but Taco Bell failed to pay the men according to court documents. The men sued and, in 2003, a jury awarded them $30.1 million in compensation plus nearly $12 million in additional interest three months later. Taco Bell in turn sued TBWA saying it should have been aware of the conflicts. In 2009, a three-judge federal appeals panel ruled against Taco Bell.