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From October 31, 1955 to July 27, 1959, Conte was the host of Matinee Theater, a one-hour color anthology program on the fledgling NBC Television Network. The program aired at 12 noon New York Time live to the entire network from its new color studios in Burbank, California. Color television was new at that time and the network needed a program that would allow technicians to see if their new home television set installations were working properly. With his great physical appearance and wonderful professional demeanor, Conte was the perfect host for the program.