Club Nintendo
On January 20, 2015, Nintendo announced that it would be discontinuing Club Nintendo in all regions during the year, and succeeding it with a new loyalty program that the company has named My Nintendo. Prior to this announcement, in September 2014 the company had major changes done to the Japanese edition of Club Nintendo, including abolishing member rank and making hardware ineligible for registration, including then-upcoming New Nintendo 3DS. This was later partially reflected on the Australian Club Nintendo, as members could not register the New Nintendo 3DS either, which was available in the region since November 2014. Throughout 2014, the North American Club Nintendo was experiencing a great lack of physical rewards compared to other regions.