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Polestar is a Swedish automotive brand established in 1996 by Volvo Cars' partner Flash/Polestar Racing and acquired in 2015 by the former. It is owned by Volvo Cars and by extension its parent company Geely. Geely describes the brand as "independent" from 2017 onwards and "co-owned" by it and Volvo Cars. It is headquartered in Gothenburg, Sweden with vehicle production taking place in China. The company develops electric performance cars and offers performance hardware upgrades and engine software optimisations for Volvo models through their Polestar Engineered division.