Song Joong-ki
"Sungkyunkwan Scandal" (2010), "Moon Embracing the Sun" (2012) and "Love in the Moonlight" (2016) were all sageuk adapted from popular novels. They were initially targeted to a younger demographic but has since received mainstream and international success. The productions have also put the spotlight to then emerging actors Song Joong-ki, Yoo Ah-in, Kim Soo-hyun (male), Kim So-hyun (female), Park Bo-gum and Kim Yoo-jung.