Schalom Achschaw
Goldblum was the spokesperson of Peace Now from 1980 to 2000. He was in the front line of the demonstration when Peace Now protester Emil Grunzweig was murdered. He later identified the incident as a "catalyst" for greater political activism. Goldblum initiated the Settlements Watch activities of Peace Now in 1990. In 1995, Goldblum, referring to the Israeli cabinet decision to expand the settlements, said, "We believe that this decision is going to bring a tremendous clash with the Palestinians."