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In comparison to previous years, the C29 featured a plain livery that consisted of white, black and red. These are the team's actual colours, but because of sponsorship by Red Bull and BMW, the team had never run this scheme before. At the start of 2010, the car had no sponsors, only the driver's name and nationality on the bodywork. As the year progressed, the team gained sponsors, including Burger King, スカルプ D Scalp D, TAKATA, Certina, BRIDESTONE, Onegai My Melody, MITSUBISHI ELECTRIC &amp; Converse.