Kim Yo-jong
She has been said to be the driving force behind the development of her brother's cult of personality, modeled after that of their grandfather, Kim Il-sung. Thae Yong-ho, a North Korean defector and former diplomat, said in 2017 that Kim Yo-jong organized all major public events in North Korea. She was said to have encouraged her brother to present an image of a "man of the people" with, for example, rides on fairground attractions and his friendship with basketball star Dennis Rodman.