Sierra Maestra
The project of TV Serrana began in 1993 by Daniel Diez Castillo. Castillo was a television producer in Havana, Cuba from The Cuban National Broadcasting Channel (ICRT). When Castillo left Havana, Cuba was in the “Periodo Especial” or Special Period. This was the economic crisis that followed after the fall of the Soviet Union. Castillo went east towards the region of the Sierra Maestra. The Sierra Maestra is known for its amazing mountains and the men who came across it. Fidel Castro, Che Guevara and many other rebels organized themselves to fight against Fulgencio Batista. Due to the mountainous terrain, the Sierra Maestra became isolated from other parts of Cuba. Before Castillo came along, the rest of Cuba portrayed Sierra Maestra as the "producers of staples; nothing was said about their dreams, their conflicts, their culture"