Papado de Aviñón
Châteauneuf-du-Pape literally translates to "The Pope's new castle" and, indeed, the history of this appellation is firmly entwined with papal history. In 1308, Pope Clement V, former Archbishop of Bordeaux, relocated the papacy to the town of Avignon. Clement V and subsequent "Avignon Popes" were said to be great lovers of Burgundy wines and did much to promote them during the 70-year Avignon Papacy. At the time, wine-growing around the town of Avignon was anything but illustrious. While the Avignon Papacy did much to advance the reputation of Burgundy wines, they also promoted viticulture of the surrounding area, more specifically the area north of Avignon close to the banks of the Rhône. Prior to the Avignon Papacy, viticulture of that area had been initiated and maintained by the Bishops of Avignon, but largely for local consumption.