Auto Race
Sales of "Mattel Auto Race" exceeded expectations. Mattel in the 1970s, known mostly for Barbie dolls and Hot Wheels, was at first skeptical of products based on electronics, especially at what was considered expensive at the time ($24.99 retail) The success of "Auto Race" convinced Mattel to proceed with the development of "Mattel Football" which was often sold out and in short supply and this led to the creation of a new Mattel Electronics Division in 1978, which for a time was extremely profitable. Made by Mattel