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Greg LeMond was a pioneer in the use of carbon fiber bicycle frames in European professional road cycling, and his Tour de France win in 1986 ahead of Bernard Hinault was the first for carbon. LeMond rode a "Bernard Hinault" Signature Model Look prototype that year. LeMond also won the 1989 Tour and World's, and his final Tour de France in 1990 on carbon fiber frames, which had begun to feature "Greg LeMond" branding.