Hell in a Cell
Hell in a Cell is a gimmick pay-per-view (PPV) event produced annually in October by WWE since 2009—in April 2011, the promotion ceased going by its full name of World Wrestling Entertainment, with "WWE" becoming an orphaned initialism. The concept of the show comes from WWE's established Hell in a Cell match, in which competitors fight inside a 20-foot-high roofed cell structure surrounding the ring and ringside area. The main event match of the card is contested under the Hell in a Cell stipulation. The 2011 event was the third event under the Hell in a Cell chronology and was held on October 2 at the New Orleans Arena in New Orleans, Louisiana. It was the first Hell in a Cell event held since the end of the first brand split in August.