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Nissin established the brand Top Ramen in 1970. Ando desired to enter the US markets, but discovered that most people in the US did not have ramen sized bowls leading him to later develop the Cup Noodles brand. In 1972, Top Ramen was introduced to the United States after Ando saw growth potential of ramen products in US markets. Top Ramen became a major corporate force in the international noodle market which was dominated by Maggi.