Cool Japan
The Japanese government has identified the culture industry as one of five potential areas of growth. In June 2010, the Ministry of Economy, Trade and Industry established a new Creative Industries Promotion Office to promote cultural and creative industries as a strategic sector "under the single, long term concept of "Cool Japan", to coordinate different government functions, and to cooperate with the private sector". The Ministry of Economy, Trade and Industry announced that Japanese pop culture is one of the key elements for Cool Japan and that pop culture includes idol, anime, and .