King's Parade
Jeremy Waller's purchase of Primavera continued the lineage of the two previous owners with a keen interest in raising the profile of UK artists and makers. Since 1999, Primavera has been remodelled to accommodate more work on 3 floors of the King's Parade site, and opened a sister site at 13 Magdalene Street, which functions as a dedicated exhibition space as well as a studio for an artist-in-residence scheme. As a painter Jeremy has brought an artist's eye to the space and Primavera now represents more than 500 UK makers, exhibited in a unique way in the Grade II listed galleries on King's Parade. He and his wife Sheila have also dedicated a significant part of their home and grounds at College Farm, Haddenham (ex-Gonville and Caius College), to housing a permanent collection of work by UK artists.