星空传媒
In 1998, Sira became the executive producer for Rupert Murdoch's "Channel V", (STAR TV), producing more than 22 television shows for the channel in Mumbai. He went on to produce and direct drama for television "The Steal" (2000) STAR TV, followed by "Sanatta" (2001) and "Jataka Tales" (2002) for Japanese television which Sira directed and produced with his partner Vikram Dhillon. Sira went on to direct the feature films "I - Proud To Be An Indian" (2004), "Jai Veeru" (2009) and "Kisaan" (2009).