Neoclassical economics
Offer's book of 2006, "The Challenge of Affluence: Self-Control and Well-Being in the United States and Britain since 1950", represents to some extent a challenge to Neoclassical economics. Through it he argues that "well-being" has in fact lagged behind the increasing affluence of western societies: that "affluence breeds impatience, and impatience undermines well-being...the paradox of affluence and its challenge is that the flow of new rewards can undermine the capacity to enjoy them." The central concepts are therefore future discount, bounded rationality, and myopia.