Lada Niva
When president Fernando Collor went to office in March, 1990, he soon opened the Brazilian market to foreign products. Even considering the high import taxes, national industry from the time suffered from the new external competition, and things weren't different for Gurgel. The Carajás, which had been Brazil's best selling SUV, was taken out of production in early 1991 as the Lada Niva arrived in the Brazilian market.