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In 1967, Oliver joined the Beatles Company in the music publishing division at 94 Baker Street, London. Once Apple Corp. was officially formed in 1968, they moved offices to Savile Row in London, where Oliver worked with famed Apple publicist Derek Taylor. Oliver also managed recording artist and Paul McCartney's protégé, Mary Hopkin when she was first signed to the newly created Apple Records. Oliver then transferred from music publishing and management to Apple Records where he oversaw the foreign and production departments. Oliver became the president of Apple Records from 1969 – 1971 where he worked closely with the Beatles on their various solo projects, albums and with the artists signed to the record label. This was one of the most active periods in Apple Records.