Soft On Demand
Like Kuki, h.m.p., Max-A and many of the older "pro" AV studios in Japan, Alice Japan has been a member of the ethics group Nihon Ethics of Video Association (NEVA) which regulates content and the censorship mosaic required in Japanese porn videos. Because of this, most of the videos produced by Alice Japan have used a large, blocky analog mosaic as opposed to the newer thinner digital mosaics now in common use among the "indie" studios such as the Soft On Demand (SOD) group. In 2007, the company began re-releasing several of its old videos using a new thinner mosaic standard under the "Alice Pink" label.