Vince McMahon, Sr.
From the earliest days of the station through 1973, WIIC produced a weekly live professional wrestling show. "Studio Wrestling", independent of the National Wrestling Alliance, which aired on Saturday evenings and drew strong ratings. Mal Alberts was the original host, but Cardille took over after a few years and handled the rest of the show's run. It started as a one-hour show, but was then expanded to 90 minutes because of its popularity. The show marked the earliest appearances of Bruno Sammartino, who moved to Pittsburgh from Italy as a teenager and resided in the area until his death in 2018. "Studio Wrestling" was run by Toots Mondt, who co-owned NWA member Capitol Wrestling Corporation (the predecessor to the present-day WWE) with Vince McMahon, Sr. McMahon promptly signed Sammartino to the CWC and where Sammartino would eventually become a two-time WWWF Champion for a combined record of 11 years. WIIC/WPXI has not produced its own wrestling program since "Studio Wrestling", although it has aired various WWF/WWE shows through its affiliation with NBC in the years since.