習仲勲
In the late 1970s, and especially at the 3rd Plenary Session of the 11th Central Committee of the Communist Party of China in December 1978, the Chinese government initiated its policy of reform and opening up. As a response to the failure of Maoist economic policy that failed to produce economic growth which would allow China to be competitive against not only industrialized nations of the west but also rising regional powers: Japan, Korea, Singapore, Taiwan, and Hong Kong. Officials in Guangdong Province led by Provincial Party Secretary Xi Zhongxun seized the initiative, starting with an investment project in Shekou prepared by Yuan Geng on behalf of the Hong Kong-based China Merchants Steam Navigation Company. This project, initially a ship breaking facility, was approved by Li Xiannian on January 31, 1979. In April 1979, Xi Zhongxun and other Guangdong officials presented in Beijing a proposal to give broader flexibility to the coastal provinces of Guangdong and Fujian to attract foreign investment, with additional exemptions in four cities, namely Shenzhen in the Pearl River Delta region, Zhuhai and Shantou in Guangdong and Xiamen (Amoy) in Fujian Province. For these, Chinese Paramount leader Deng Xiaoping coined the name "special zones" with reference to the designation of another border region during the Chinese Civil War. The proposal was approved on July 15 and the four special zones were officially established on August 26, 1979.