Product placement
Product placement within Irish produced programming had previously been banned by broadcasting authorities in Ireland, though in the past Irish viewers have been used to product placement as seen on US television and film productions. Due to an EU ruling made in 2007, Irish broadcasters can now place products within programming mainly entertainment shows, though excludes programming which is deemed mainly 'news and current affairs' and programming aimed at children. On 15 August 2011 it was confirmed that TV3 would become the first official broadcaster to implement the new broadcasting terms. Kenco reportedly paid TV3 Group a six-figure sum to place its branding on two key early morning television shows mainly, "The Morning Show" and "Midday" from September 2011. Similar to RTÉ and TG4 broadcasters will have to air the logo 'PP' at the beginning and end of the show to inform viewers that products will appear on the show. RTÉ Television has previously used product placement on its series "The Late Late Show".