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Palmer was the presidential candidate for the National Democratic Party in the 1896 election. The National Democratic Party was a conservative splinter group opposed to the free-silver platform of the regular Democratic Party and its nominee, William Jennings Bryan. His running mate on this "Gold Democratic" ticket was Simon Bolivar Buckner, Sr., a former Confederate general and governor of Kentucky. The National Democratic Party ticket received the coveted endorsement of the "New York Times".