Old Great Bulgaria
There is a scholarly theory that he may have been the same person as Bezmer of the Nominalia of the Bulgarian khans who may have been also the first son of Kubrat. He was a member of the Dulo clan, who after Kubrat's death ruled Old Great Bulgaria, but his rule lasted only three years. Kevin Alan Brook calls him Bayan. Batbayan would have then ruled the Bulgars as a subject to the Khazar Khagan.