Australian Airlines
Ansett and TAA/Australian were the sole remaining players, in effect a de facto two-airline policy yet again. Throughout this period of transformation and deregulation, Australian Airlines continued its successful run by posting healthy profits, increasing passenger loads and gained much favour from its catchy television commercials. Although the merger with Qantas was seen as inevitable to give the latter a domestic network — and revive its bottom line — many former staff of Australian Airlines (TAA) and the general public mourned the loss of this iconic Australian brand.