Hell in a Cell
In 2009, World Wrestling Entertainment (WWE) introduced Hell in a Cell as a gimmick pay-per-view (PPV). The concept of the show came from WWE's established Hell in a Cell match, in which competitors fight inside a 20-foot-high roofed cell structure surrounding the ring and ringside area. The main event match of the card was contested under the Hell in a Cell stipulation. The 2010 event was the second event under the Hell in a Cell chronology, establishing it as an annual October PPV. The event took place on October 3, 2010, at the American Airlines Center in Dallas, Texas and featured wrestlers from the Raw and SmackDown brands. It was also the final Hell in a Cell to occur under the first brand split, which ended in August 2011.