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"Chewing gum of the Orientals" is the tagline for a Singaporean snack, Pon Pon, seasoned and prepared dried shredded squid. It was sold in the early 1960s in Singapore as Pon Pon, and later as Ken Ken, before the ban on chewing gum in Singapore in 1992. The concept stuck with Singaporeans. Many older Singaporeans grew up eating this cuttlefish snack before the advent of modern-day snacks such as chocolates and chips. Ken Ken Cuttlefish is still available in all the major supermarkets in Singapore.