Season ticket
In April 2012 the club finally ended their interest in appointing a director of football, something the club had been considering since May 2011. This meant Derby manager Nigel Clough retained control of the club's player recruitment policy and he was keen to add to his squad, stating a desire to sign a striker and younger left back to cover for Gareth Roberts. Derby said that they expected season ticket sales to be at 15,000 by the end of the early bird deadline on 15 April, down by 2,500 on total season ticket sales compared to 2011–12, CEO Tom Glick was happy with the figures and predicted total season ticket sales to be similar to the previous season. Season ticket prices had increased for the first time in seven seasons. Derby also launched "demand-based ticketing" for single match tickets, with ticket prices fluctuating based on several factors such as local rivalries, team performance, time of the day etc. Derby are the first club to introduced this style of matchday pricing which is popular in North American sports. The club also announced the scoreboard in the stadium would be replaced by a large screen television, which would help improve advertising revenues and show action replays of key moments in the game as well as scores from other games. On 29 May 2012, it was announced that Derby's Chief Executive Tom Glick was leaving the club to take up a Chief Commercial and Operating Officer role at Premier League champions Manchester City. Glick remained in his role at Derby during pre-season.