Loris Capirossi
West was the primary sponsor of Sito Pons' MotoGP team from 2000 to 2002, when Camel became their main sponsor from 2003 onwards. The best result in this period was shown by Loris Capirossi, finishing third in the 2001 500cc season. In countries where tobacco advertising was banned on a local level (like Germany and France), West put the first names of the riders ("Alex" for Alex Barros, "Loris" for Loris Capirossi and so on) on the front and sides of the bikes to circumvent those laws.