最高執行責任者
Schmetterer joined creative advertising agency Scali McCabe Sloves in 1971 where his first client assignment was Perdue chicken, which would be named number 67 on Advertising Age's top 100 advertising campaigns of the 20th Century. In 1980 Schmetterer was appointed Managing Director and Chief operating officer of the New York-based Scali McCabe Sloves firm.