Haute couture
In the 1960s, the elitist "Haute couture" came under criticism from France's youth culture. In 1966, the designer Yves Saint Laurent broke with established Haute Couture norms by launching a prêt-à-porter ("ready to wear") line and expanding French fashion into mass manufacturing. With a greater focus on marketing and manufacturing, new trends were established by Sonia Rykiel, Thierry Mugler, Claude Montana, Jean-Paul Gaultier and Christian Lacroix in the 1970s and 1980s. The 1990s saw a conglomeration of many French couture houses under luxury giants and multinationals such as LVMH.