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In 1878 inventor Thomas Edison saw a market for a system that could bring electric lighting directly into a customer's business or home, a niche not served by arc lighting systems. By 1882 the investor-owned utility Edison Illuminating Company was established in New York City. Edison designed his utility to compete with the then established gas lighting utilities, basing it on a relatively low 110 volt direct current supply to power a high resistance incandescent lamp he had invented for the system. Edison direct current systems would be sold to cities throughout the United States, making it a standard with Edison controlling all technical development and holding all the key patents. Direct current worked well with incandescent lamps, which were the principal load of the day. Direct-current systems could be directly used with storage batteries, providing valuable load-leveling and backup power during interruptions of generator operation. Direct-current generators could be easily paralleled, allowing economical operation by using smaller machines during periods of light load and improving reliability. Edison had invented a meter to allow customers to be billed for energy proportional to consumption, but this meter worked only with direct current. Direct current also worked well with electric motors, an advantage DC held throughout the 1880s. The primary drawback with the Edison direct current system was that it ran at 110 volts from generation to its final destination giving it a relatively short useful transmission range: to keep the size of the expensive copper conductors down generating plants had to be situated in the middle of population centers and could only supply customers less than a mile from the plant.