Karl Lagerfeld
In the same year Karl Lagerfeld named Giabiconi the male face of Chanel, closing the haute couture house's shows in 2009 with Freja Beha Erichsen and Lara Stone and in 2010 with Abbey Lee and Iris Strubegger. In 2010, he appeared in Schwarzkopf ads becoming the face of their products. In 2011, he appeared in ads for the German car maker Volkswagen alongside Karl Lagerfeld. He was in the campaign for series of parfums, watches and eyeglasses of the brand "Karl Lagerfeld". He was also the face of the headphone Monster. Giabiconi became the face of Coca-Cola Light, alongside Coco Rocha. The campaign was photographed by Lagerfeld.