Disney Store
On May 22, 1996, a flagship Disney Store opened in New York City at a corner of 55th Street and Fifth Avenue in the former La Côte Basque restaurant location. With the sale of the US location, the store in Manhattan was kept and converted into a World of Disney store run by Walt Disney Parks and Resorts in 2004. With the shuttering of the Disney Parks and Resorts-run World of Disney store in Fifth Avenue New York City in January 2010 due to high rent, a newly designed Disney Store was built at 1540 Broadway and became the flagship store when it opened in November of that year, capping off a 20 store opening year. Its localized design features include Macy's Thanksgiving Day Parade inspired oversized Mickey and Minnie balloons floating above and Broadway is recognized with Disney-themed playbills.