Māori language
In June 1998, the first Māori language radio serial began airing on iwi radio, and in July 1997 NZ On Air began distributing Māori music compilation CDs to English language radio stations to promote greater air time for Māori performers and Māori language music. Te Māngai Pāho also kept records of the percentage of Māori language in the programming of each iwi station, and talked with stations about increasing the use of Māori language.