НТВ-Плюс
Several broadcasters used the Games to trial the emerging ultra high definition television (UHDTV) standard. Both NTV Plus and Comcast filmed portions of the Games in 4K resolution; Comcast offered its content through smart TV apps, while NTV+ held public and cinema viewings of the content. NHK filmed portions of the Games in 8K resolution for public viewing. Olympic sponsor Panasonic filmed the opening ceremony in 4K.