Concept art
A "concept artist" works with the game designers, producing character and environment sketches and story-board and influencing the "look of the game". A concept artist's job is to follow the art director's vision. The produced art may be in traditional media, such as drawings or clay molds, or 2D software, such as "Adobe Photoshop". Concept art produced in the beginning of the production serves as a guide for the rest of development. Concept art is used for demonstration to the art director, producers and stakeholders. A "storyboarder" is a concept artist who designs and articulates scene sequences for review before main art production.