Prostate cancer
The partnership between PlaceMakers and the Prostate Cancer Foundation's Blue September is now in its sixth year. While the Blue Streak is entertaining, his role is also to discreetly raise awareness of a sensitive issue. Prostate cancer is the most common cancer among males and accounts for approximately 15% of all male cancer-related deaths, while one in 10 NZ men will get prostate cancer in their lifetime. The Blue Streak is intended to grab the attention of males and their families, and inform them of the underlying health message, which is for males to have regular checks for prostate cancer. PlaceMakers have raised over $1,000,000 for the Prostate Cancer Foundation to date.