Pink film
Mainstream pornography did not arrive in Japan until the advent of Pink film. Pink film was theatrical film which featured soft core, suggestive themes and later full-on nudity and sexual acts. The first wave of the "Pink film" in Japan was contemporary with the similar U.S. sexploitation film genres, the "nudie-cuties" and "roughies". Nudity and sex officially entered Japanese cinema with Satoru Kobayashi's controversial and popular independent production "Flesh Market" ("Nikutai no Ichiba", 1962), which is considered the first true "pink film". In the 1970s, some of Japan's major studios, facing the loss of their theatrical audience, took over the "pink film". With their access to higher production-values and talent, some of these films became critical and popular successes.