Seo Taiji and Boys
The emergence of the group Seo Taiji and Boys in 1992 marked a turning point for Korean popular music by incorporating elements of American popular musical genres of the 1990s. To illustrate, their popularity was based on innovative hybridization of music as they creatively mixed the genres like rap, soul, rock and roll, techno, punk, hardcore and even ppongjjak, and invented a unique musical form which 'employs rap only during the verses, singing choruses in a pop style' with dynamic dance movements. They showed how Korean rap would sound. Consequently, Seo Taiji and Boys expanded the scope of K-pop.