Future Television
As a model, Lopyreva has appeared in magazines such as "Cosmopolitan", "Gala", "Future Television", "L'Officiel", "Beauty", "Beauty Unlimited", "NRG", "OK!", and "HELLO!". She also was a director of the Miss Russia pageant for a period of time. In 2006, Lopyreva hosted the Miss Europe pageant held in Ukraine. In 2008, she took part in the Russian version of "Survivor", "Last Hero". Lopyreva is an ambassador of the FIFA World Cup 2018. She will participate in events of the upcoming FIFA World Cup in Russia, to promote the image and tradition of Rostov-on-Don and all of Russia, to talk about the goals and objectives of the championship, and to take part in promoting the ideas of sport and a healthy lifestyle.