Ulm School of Design
Following Martin Bulthaup's death in 1978, his son Gerd Bulthaup took on the reins of the company. He built a new production facility in Aich, uniting various business departments and corporate functions. Gerd, in seeking to expand the business, came into contact with the designer Otl Aicher, whose design ideas were largely based on the principles of the Ulm School of Design which favours simplified forms and functionality.