Korea Tourism Organization
Some South Koreans criticized the fasting proposal, saying that it directed undue attention on Cho's ethnicity and not other reasons behind the shooting. News reports noted that South Koreans seemed relieved that American news coverage of Cho primarily focused the blame on his psychological problems rather than his race or ethnicity. The Korea Tourism Organization pulled its "Sparkling Korea" television advertisements, saying it would be inappropriate to air the ads featuring images of South Korea's culture and natural beauty in between the news reports of the rampage.