Copa Antonio Peña
On October 5, 2006 founder of the Mexican professional wrestling, company AAA Antonio Peña died from a heart attack. The following year, on October 7, 2007, Peña's brother-in-law Jorge Roldan who had succeeded Peña as head of AAA held a show in honor of Peña's memory, the first ever Antonio Peña Memorial Show ("Homenaje a Antonio Peña" in Spanish). AAA made the tribute to Peña into a major annual event that would normally take place in October of each year, renaming the show series "Héroes Inmortales" (Spanish for "Immortal Heroes"), retroactively rebranding the 2007 and 2008 event as "Héroes Inmortales" I and "Héroes Inmortales" II. As part of their annual tradition AAA holds a "Copa Antonio Peña" ("Antonio Peña Cup") tournament with various wrestlers from AAA or other promotions competing for the trophy. The tournament is normally either a gauntlet match or a multi-man "torneo cibernetico" elimination match. Outside of the actual "Copa Antonio Peña" trophy the winner is not guaranteed any other "prizes" as a result of winning, although several "Copa Antonio Peña" winners did go on to challenge for the AAA Mega Championship. The 2010 show was the fourth show in the "Héroes Inmortales" series of shows.