Datenverkehr
Strategies for strategic planning and content sharing through SMO continue to be researched and analyzed. Author, Scott W. H. Young, published his work, Introduction to Social Media Optimization, in 2016. In his study, Young describes SMO as a tool, primarily used to engage content with a community. SMO community engagement can lead to increased Web traffic while building resources and trust within a given platform. SMO's five guiding principles include: