جون واطسون
Goleman searches through modern Western psychology and finds Sigmund Freud failed to ever read and study Eastern texts, and that behaviorist John B. Watson bemoaned what he saw as the substitution of consciousness for soul. Goleman writes, "For the most part, Western psychologists have been reactive against Eastern psychologies". More in tune are parts of Gordon Allport, Erik Erikson, Ernest Becker, and Franz Alexander.