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Music hall developed as a result of the rapid industrialisation and urbanisation of previously rural populations in the 19th century. The new urban communities, cut off from their cultural roots, required new and accessible means of entertainment. Music halls were originally bars, which provided entertainment in the form of music and speciality acts for their patrons. By the middle years of the 19th century, the first purpose-built music halls were being built in London. The halls created a demand for new and catchy popular songs that could no longer be met from the traditional folk repertoire. Professional songwriters were enlisted to fill the gap. By the turn of the century, music hall was dominated by song writing companies and theatre chains, such as that of Sir Oswald Stoll. Music hall songs are characterised by a simple beat and a strong melody or tune, which can be easily acquired by the audience. Typically, a music hall song consists of a series of verses sung by the performer alone and a repeated chorus, which carries the principal melody and in which the audience is encouraged to join. Leading music hall stars included: Marie Lloyd, Harry Champion, George Formby, Vesta Tilley, Gus Elen, Little Tich, Gracie Fields and Flanagan and Allen. Musical hall composers included Lionel Monckton, Felix Powell and Noel Gay.