Digital distribution
Digital distribution grew in the 2000s, along with the use of DRM to control access to games, which raised some resentment with players. CD Projekt saw potential to look back at their distribution days to offer DRM-free versions of classic games through digital distribution, using their past experience in reverse engineering to make the games work on modern platforms and provide a wide array of localization options. In this manner, they would have a reason to draw players to buy their product instead of simply downloading it for free from pirate game websites and services. They founded a new subsidiary, Good Old Games, to serve this purpose in early 2008. Their first challenge was to find a publisher that would be willing to work with them; they spoke to several who were generally unaware of CD Projekt; their first big break was from Interplay, who knew of the company's past work, and allowed them to offer their games on the service. After some time, Good Old Games was approached by Ubisoft, who were interested in selling their older titles through the service as well. Once Ubisoft was signed, it became easier for Good Old Games to convince other publishers to allow them to offer older titles on the service.