Tex-Mex
At the 10th Tejano Music Awards (1990), the nomination pool increased to include newcomers Cathy Chavez, Jean Le Grand, Agnes Torres, and veteran performers Selena, Lares, Elsa García, and Canales. From the 11th (1991) and 12th Tejano Music Awards (1992), the nominees remained the same with Selena, Lares, and Canales. The 13th Tejano Music Awards nominees included newcomer Esmeralda along with Selena and Lares. At the 14th Tejano Music Awards, Elsa Garcia was nominated for the first time in four years. Selena twice won the award posthumously after her shooting death in March 1995. She was called the Queen of Tejano music and was credited with catapulting the genre into the mainstream U.S. market. Following the singer's death, Tejano music's popularity faded and has never recovered. At the 16th Tejano Music Awards (1998), Shelly Lares won the honor for the first time since she was nominated in 1986. Among the nominees for the 16th annual ceremony was newcomer Jennifer Peña, who was pegged as "the next Selena", and Elida Reyna who was first nominated in 1996. Peña was awarded the honor in 1999, 2001, and 2003 before retiring from the music industry.