The Greatest Story Ever Told
Professor Drew Casper, a film historian at the University of Southern California, says that by the mid-1960s several epic-style biblical movies flopped, and were partially blamed for the movie industry's financial troubles at that time. Two major studio attempts to make a film of Jesus' life during this period, "The Greatest Story Ever Told" and "King of Kings" were both commercial failures. "The Greatest Story Ever Told" (1965) cost $20 million, and recouped only $1.2 million. With the end of the studio system and the changing social climate, the Bible epic film fell out of favour.