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In 1989, Warner Communications merged with Time Inc., forming Time Warner. In 1993, Time Warner reacquired a controlling interest in Atari Games and made it a subsidiary of its Time Warner Interactive division. While the company initially maintained the Atari Games brand for arcade games under the new ownership, the Tengen brand was dropped in favor of the Time Warner Interactive label. In mid-1994, the Atari Games, Tengen, and Time Warner Interactive names were all consolidated under the Time Warner Interactive banner.