Shigesato Itoi
The logo 'Inutamago' was commissioned in 1998 by then HAL Laboratory president, Satoru Iwata. This was handled by Shigesato Itoi who went through many different ideas. He went with the theme of 'an unexpected bond...one that brings the birth of something new' which would lead to the idea of a dog incubating eggs in a nest. The actual design was created by Mr. Akiyama of HAL. The design was indoctrinated by HAL Laboratory in 1998 although the reception at first was lukewarm.