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Mara Jade was chosen by "IGN" as the 19th top "Star Wars" character. "IGN"s Jesse Schedeen also listed the character as the top 10th "Star Wars" hero, noting she "entered the Expanded Universe early, and she stuck around for so long because she's just a great character". UGO Networks called the character the seventh top "Star Wars" Expanded Universe character, calling her complex. In a 1998 "Star Wars Insider" poll of fans' favorite "Star Wars" characters, Mara was the only expanded universe character to break the top 20. In 2006, Zahn called Mara and Grand Admiral Thrawn his favorite characters out of those he created, saying "Mara, with her attitude and her Jedi skills, is just plain fun to write, especially in opposition—or in partnership—with Luke."