新生活運動
In the 1930s New Life Movement, film makers were encouraged to promote Confucian values, along with ideals of self-sacrifice and discipline in everyday life. Films would have to present their scripts to the FCC to ensure the upholding of New Life Movement values. The New Life Movement also emphasized the censoring of illicit scenes. The female lead of Goddess is a prostitute, but there are never any illicit scenes, and are implied instead (the Goddess’ child). Despite the lack of evidence which pointed to any formal orders requesting changes to "Goddess", Wu may still have felt the governmental pressure, as reported by Lianhua's weekly newsletter that New Life organizational committee members, as well as high-ranking government ministers like Chen Gongbo, had paid several visits to the set half-way through the shooting of the "Goddess".