申报
Chinese editors pick news items and write editorials. These two methods proved very effective. While the Chinese compradors used their knowledge of and connections with the local community to raise circulation and attract advertisements, they kept the price of the paper lower than that of its competitor. Simultaneously, Chinese editors did a better job of making "Shen Bao" appeal to Chinese readers' taste. Within one year, "Shen Bao" had put "Shanghai Xinbao" out of business and become the only Chinese newspaper in Shanghai until the appearance of "Xin Bao" in 1876 and "Hu Bao" in 1882.