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Indie game developer Ben Esposito worked on "Donut County" in his free time while developing "The Unfinished Swan". The core game concept was prompted by a game jam based on video game pitches from a Peter Molyneux parody Twitter account, Peter Molydeux. Esposito made a game called "The Pits" from a pitch wherein the player moves a hole around an environment. The game grew to work as a "reverse Katamari": instead of a ball that expands upon touching items, as in "Katamari Damacy", the "Donut County" hole expands upon swallowing items. Esposito described the game as a "whimsical physics toy".