Día Internacional del Orgullo LGBT
Cruz works with and advocates on behalf of LGBT youth, especially youth of color. He has volunteered his time as host for the Youth Zone, an online community at Gay.com for LGBT youth. He was the Grand Marshal of the 1998 West Hollywood Gay Pride parade, the 2005 Chicago Pride Parade and the 2019 Fierté Montréal Pride Parade in Québec. In 2008, he was the keynote speaker at the University of Illinois at Chicago's Lavender Graduation and Rainbow Banquet honoring graduating LGBT students.