Noboru Takeshita
The Liberal Democratic Party government of Masayoshi Ōhira attempted to introduce a consumption tax in 1979. Ohira met opposition within his own party and gave up on his attempt after his party suffered badly in the 1979 election. Ten years later Noboru Takeshita successfully negotiated with politicians, bureaucrats, business and labor unions to introduce a consumption tax, which was introduced at a rate of 3% in 1989.