LZR Racer
Following the incredible results the new Speedo LZR Racer swimsuit produced in the Beijing Olympics (Twenty-three world records were broken by the swimmers who wore LZR Racer suits, compared with only two that were broken by the swimmers who didn't. Speedo said 89 percent of all the medals in swimming, including 94 percent of the gold medals were won by LZR Racer swimmers), Italian swimsuit makers Arena and Jaked responded by both developing suits that one-upped the Speedo by using pure polyurethane.