Yoichi Wada
The business model of Square Enix is centered on the idea of "polymorphic content", which consists of developing franchises on multiple potential media rather than being restricted by a single gaming platform. An early example of this strategy is Enix's "Fullmetal Alchemist" manga series, which has been adapted into two anime television series, two movies, and several novels and video games. Other polymorphic projects include the "Compilation of Final Fantasy VII", "Code Age", "World of Mana", "Ivalice Alliance" and "Fabula Nova Crystallis Final Fantasy" subseries. According to Yoichi Wada, "It's very difficult to hit the jackpot, as it were. Once we've hit it, we have to get all the juice possible out of it". Similar to Sony's Greatest Hits program, Square Enix also re-releases their best selling games at a reduced price under a label designated "Ultimate Hits".