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Ecotourism is an important factor in The Burren, with many organisations involved, including the Burren Ecotourism Network. A key goal is to deal with the challenge of protecting the vulnerable landscape, while at the same time having it provide a fair income for the local inhabitants and allowing it to cope with increased visitor numbers. Sustainable ecotourism and independent "'Ecotourism Certification" for companies are intended to deal with those conflicting demands.