紀伊國
Kinokuniya was originally a lumber and charcoal dealer in Yotsuya; and after the 1923 Great Kantō earthquake, the business was moved westward to a new location in Shinjuku, where it was refashioned into a book store by former president Moichi Tanabe, opening with a staff of five in January 1927. He named it after Kii Province, given that his ancestor was a servant of the Kii-Tokugawa family; they are not related to the Edo Period merchant Kinokuniya Bunzaemon. On the second floor was an art gallery.