Crypton Future Media
Sapporo has been a major main target of sponsorship since 2010, with Crypton Future Media sponsoring the winter festivals. The image of Hatsune Miku would appear around the town on public transportation. The image portrayal of Miku that is used is a derivative design called "Snow Miku". Although originally, this was simply a recoloring of the normal Hatsune Miku, unique designs have occurred every year since 2011. Figurines based on the design have also been featured.