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Homme by David Beckham is a men's eau de toilette fragrance endorsed by English footballer David Beckham. The scent, which was released by Coty, Inc. in September 2011, joined his existing scents David Beckham Instinct (2005) and Intimately Beckham (2006), a his-and-hers collection with his wife Victoria Beckham. The fragrance was launched as part of a new branding venture with business partner Simon Fuller, which also included a men's bodywear line and a number of other projects to capitalize on Beckham's worldwide commercial appeal.