アサヒカメラ
The visual style of the photographs in "Provoke" has been said to be, in Japanese, 'are-bure-boke', translated as 'grainy/rough, blurry, out-of-focus', a style already found in mainstream magazines such as "Asahi Camera" and "Camera Mainichi". Nakahira and Moriyama had been experimenting with 'are-bure-boke' prior to their involvement in Provoke, and Moriyama's 12-part conceptual project "Akushidento (Accident)" for "Asahi Camera" in 1969 took the approach in new directions. There were other comparable radical magazines and groups at the time including "Geribara 5", which published three books. "Asahi Journal", "Kikan shashin eizō" ("The Photo Image") and "Design" also served as platforms for avant garde photography in the 'are-bure-boke' style by Nakahira, Moriyama and others.