Yuko Oshima
The group's previous single, "Ponytail to Shushu", contained tickets in which buyers would vote for a member that would participate in the title track for "Heavy Rotation". The winner of AKB48's 2010 general election was member Yuko Oshima, who became the center for the single. She was followed by Atsuko Maeda, Mariko Shinoda, Tomomi Itano and Mayu Watanabe. Oshima was the cover girl for the Type B single, while the next three ranking members in the poll were featured on the Type A cover.