Plastic Ono Band
The single was preceded by a press launch for the Plastic Ono band on 3 July. According to Ono, the name was coined by Lennon as a result of Ono's use of plastic stands for recording. Press material outlined the "band" as a conceptual movement, not limited to a strict membership like a normal group. Lennon and Ono also stated that the audience were members, with the accompanying slogan "YOU are the Plastic Ono Band".