田尻智
The initial concept for "Pokémon" stemmed from the hobby of insect collecting, a popular pastime which game designer Satoshi Tajiri enjoyed as a child. While growing up, however, he observed more urbanization taking place in the town where he lived and as a result, the insect population declined. Tajiri noticed that kids now played in their homes instead of outside and he came up with the idea of a video game, containing creatures that resembled insects, called Pokémon. He thought kids could relate with the Pokémon by individually naming them, and then controlling them to represent fear or anger as a good way of relieving stress. However, Pokémon never bleed nor die in battle, only faint – this was a very touchy subject to Tajiri, as he did not want to further fill the gaming world with "pointless violence".