Helsinki Airport
Life in HEL (#lifeinhel) was a Finavia marketing campaign which took place from 10 October to 9 November 2017 at Helsinki Airport. The campaign mixed TV, game shows, and social media. Ryan Zhu, a Chinese actor and TV personality, lived in a little cabin inside Helsinki Airport for 30 days. Helsinki Airport was awarded the title of best airport in the world by Travellink; by the campaign, Finavia wanted to prove this claim.