DJ
Caroline's album format meant that, although the station served a gap in the market, its audience was smaller than in the 1960s. Caroline also promoted O'Rahilly's concept of "Loving Awareness" (LA), a far-eastern philosophy of love and peace. Some DJs were embarrassed but some were fascinated by the challenge of an abstract concept. Disc jockey Tony Allan developed a following, combining Loving Awareness with a professional style, humanity, knowledge of music and rich radio voice.