Jean-Pierre Beltoise
Marlboro is well known for its association with motor racing. This started in the season with the sponsorship of Formula One team BRM. The first win for a Marlboro-sponsored F1 car was achieved at the 1972 Monaco Grand Prix by Jean-Pierre Beltoise driving for BRM. In and , the cigarette giant backed Frank Williams Racing Cars team, whose cars were registered as "Iso-Marlboro".