Sasuke Uchiha
Kakashi has ranked within the top five characters in every official "Weekly Shōnen Jump" popularity poll, acquiring the first position, as the most popular character, several times. In the most recent poll, he ranked third, with Naruto Uzumaki and Sasuke Uchiha acquiring the top two positions. In the Anime Awards 2006 from About.com, Kakashi won in the category "Best Supporting Male Character". He was also a nominee during the first "Nickelodeon Magazine Comics Awards" in the category "Best Hair in Comics", losing to Calvin from "Calvin and Hobbes". In an Oricon poll of "manga master", Kakashi was third with 8.4% of the votes. Merchandise based on Kakashi's character has also been released, including plush dolls, key chains, and a limited edition figurine.