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Terrestrial television was the first technology used for television broadcasting. The BBC began broadcasting in 1929 and by 1930 many radio stations had a regular schedule of experimental television programmes. However, these early experimental systems had insufficient picture quality to attract the public, due to their mechanical scan technology, and television did not become widespread until after World War II with the advent of electronic scan television technology. The television broadcasting business followed the model of radio networks, with local television stations in cities and towns affiliated with television networks, either commercial (in the US) or government-controlled (in Europe), which provided content. Television broadcasts were in black and white until the transition to color television in the late 1950s, 60s and early 70s.