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Huang Feihu is a fictional character in the Chinese epic fantasy novel "Fengshen Bang". Originally known as Prince Wucheng () of the Shang Dynasty, he defects to Xiqi (西岐; the precursor to the Zhou Dynasty), a vassal state under Shang, after the tyrannical King Zhou of Shang caused the death of his wife. He brings along his two younger brothers, three sons, four close friends, and hundreds of followers loyal to him. Huang Feihu later participates in the campaign led by King Wu of the Zhou Dynasty to overthrow King Zhou of Shang. He is killed in action during a battle against the Shang general Zhang Kui (張奎).