Jean-Pierre Beltoise
From its very beginnings Elf used motor racing as a means of promotion. It began with a four-year association with Matra in a French Formula Three program. This resulted in Henri Pescarolo winning the title. The European Formula Two Championship fell to Matra the following year with Jean-Pierre Beltoise. In 1969, the combination won the Formula One World Championship with Tyrrell and Jackie Stewart.