Nuremberg Castle
Since 1928, the logo has represented the silhouette of Nuremberg's Nuremberg Castle. Through this and through the motto "Protection and security under the sign of the castle", which has been known since 1958, the company has found an unmistakable trademark. In December 2016, Nuremberg renewed its brand identity by stylizing the logo and sharpening its slogan ("Protection and security. Since 1884.")("Schutz und Sicherheit. Seit 1884."). The group's headquarters are still located in the city, and in 2000 it moved into a new general headquarters. The so-called "Business Tower", located on the eastern ring road, is Bavaria's second-highest office building at 135 meters and 34 stories.