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Snuka opted to go into the more lucrative career of professional wrestling due to the uncertainty of his making a living in bodybuilding. While working at Dean Ho's gym in Hawaii, Snuka met many of the wrestlers who worked in the South Pacific region and decided to try the business. Snuka made his debut as Jimmy Kealoha fighting Maxwell "Bunny" Butler in Hawaii in 1970. He later moved to the mainland and wrestled for Don Owen’s NWA Pacific Northwest territory where he held the belt as heavyweight champion six times. He first won the title by pinning Bull Ramos on November 16, 1973. It was in this territory that Reiher transformed himself into Jimmy Snuka. Snuka also held the NWA Pacific Northwest Tag Team Championship six times with partner Dutch Savage. Snuka also had a two-year feud with another rookie, Jesse "the Body" Ventura.