Lolita fashion
People who have popularized the Lolita fashion were Yukari Tamura, Mana and Novala Takemoto. Novala wrote the light novel "Kamikaze Girls" (2002) about the relationship between Momoko, a lolita girl and Ichigo, a "Yanki". The book was adapted into a movie and a manga in 2004. Novala himself claims that "There are no leaders within the lolita world". Mana is a musician and is known for popularizing the Gothic Lolita fashion. He played in the rock band Malice Mizer (1992–2001) and founded the heavy metal band Moi Dix Mois (2002–present). Both bands are a part of the visual kei movement, whose members are known for eccentric expressions and elaborate costumes. He founded his own fashion label, known as Moi-même-Moitié in 1999, which specializes in Gothic Lolita. They are both very interested in the Roccoco period.