Avengers: Age of Ultron
In early July 2015, Marvel began a viral marketing campaign featuring Leslie Bibb, reprising her role from the "Iron Man" films as journalist Christine Everhart, reporting for the faux news program "WHIH Newsfront". In the program, Everhart discuses the fallout from the events of "Avengers: Age of Ultron", Lang's imprisonment, and events leading to "Captain America: Civil War". Also in July, Michael Douglas and executives from Marvel Entertainment rang the closing bell of the New York Stock Exchange in celebration of the release of "Ant-Man". Disney spent $34.8 million on television advertising for the film, more than the $26.9 million spent for "Avengers: Age of Ultron", since the former was a new property.