Shigesato Itoi
Previously, the plan had been to release the console with the name "Ultra Famicom" in Japan and "Nintendo Ultra 64" in other markets. Rumors circulated attributing the name change to the possibility of legal action by Konami's ownership of the Ultra Games trademark. Nintendo said that trademark issues were not a factor, and the sole reason for any name change was to establish a single worldwide brand and logo for the console. The new global name "Nintendo 64" was proposed by "Earthbound" series developer Shigesato Itoi. The prefix for the model numbering scheme for hardware and software across the Nintendo 64 platform is "NUS-", a reference to the console's original name of "Nintendo Ultra Sixty-four".