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Chen Duxiu founded the magazine on September 15, 1915 in Shanghai. Its headquarters moved to Beijing in January 1917 when Chen was appointed Chairman of the Chinese Literature Department at Peking University. Editors included Chen Duxiu, Qian Xuantong, Gao Yihan, Hu Shih, Li Dazhao, Shen Yinmo, and Lu Xun. It initiated the New Culture Movement, promoting science, democracy, and Vernacular Chinese literature. The magazine was the first publication to use all vernacular, beginning with the May 1918 issue, Volume 4, Number 5.