Count Down TV
In February, Utada went on a promotional campaign to promote the song, appearing on several music programs to perform the song: "Hey! Hey! Hey! Music Champ" on February 18, "Music Station" and "Music Fighter" on February 22, and at "Count Down TV" on February 23. She was featured in many music and fashion magazines in Japan to promote the single, including issues of "Pia", "Patipati", "CD Data", "What's In?" and "Pop Teen".