Phoenician language
According to Strabo, it was founded around 940 BC as the trading settlement of "Kʿrt" (meaning "city" in the Phoenician language; compare Carthage and Cartagena). The area had much to offer a trader; the hinterland behind Carteia, in the modern south of Andalusia, was rich in wood, cereals, oranges, lemons, lead, iron, copper and silver. Dyes were another much sought-after commodity, especially those from the murex shellfish, used to make the prized Tyrian purple. Strabo and Pomponius Mela, mention that some believe that Carteia used to be the Tartessos. Pliny the Elder writes that Carteia was called by the Greeks Tartessos.