Grand opening
Montgomery Ward held a grand opening for what it called a "concept store" on May 5, 1995 in a ceremony attended by Montgomery Ward officials and NASCAR driver Cale Yarborough, following a soft-open earlier that week. It was followed by Parisian, who opened their store on May 21, in a ceremony presided over by president and CEO Donald E. Hess. Oshman's SuperSports USA was announced in June 1995, taking up a portion of the original Montgomery Ward building and set to open in Fall 1995. The mall, following its 14-month, $65 million renovation, reopened on August 31, 1995 with 19 new shops and restaurants and anchors Parisian, J.B. White, and Montgomery Ward, with 16 additional shops, including Oshman's SuperSports USA scheduled to open October 20th. Grand opening events held October 20th-22nd included a golf tournament inside Oshman's, a fashion show, kids events, an appearance by Miss South Carolina Amanda E. Spivey, and a performance by the Greenville Symphony Orchestra and Dixie Carter. Dillard's came to the mall in 1998 with its acquisition of J. B. White parent Mercantile Stores Company, Inc.. Parisian converted to Proffitt's in February 1999.