Tsukiji fish market
About 80% of the Pacific and Atlantic bluefin tunas are consumed in Japan, and tunas that are particularly suited for sashimi and sushi can reach very high prices. In Japan, some foods made available for the first time of the year are considered good luck, especially bluefin tuna. Winning these new year auctions is often used as a way to get publicity, which raises the prices considerably higher than their usual market value: on 5 January 2013, a Pacific bluefin tuna caught off northeastern Japan was sold in the first auction of the year at the Tsukiji fish market in Tokyo for a record 155.4 million yen (US$1.76 million) – leading to record unit prices of US$3,603 per pound, or ¥703,167 per kilogram. A pacific bluefin tuna sold for 333.6 million yen (US$3.1 million) at a Tokyo fish market on 5 January 2019. The price equates to roughly $5,000 a pound, close to double the previous record. The fish was caught off Oma in northern Japan.