Giorgetto Giugiaro
The Brera was originally unveiled as a concept car at the 2002 Geneva Motor Show, designed by Giorgetto Giugiaro of Italdesign Giugiaro. The concept was powered by a Maserati V8 engine rated at around . The Brera received positive feedback, and Alfa Romeo subsequently announced production plans for 2005. In 2004, Giorgetto Giugiaro was awarded the Compasso d'Oro industrial design award for his Brera Concept.