Iced tea
In a traditionally tea-drinking country such as Turkey, with its own tea and tea culture, iced tea became popular when Lipton introduced it in the 2000s. Iced teas are a popular alternative to soft drinks. Lipton and Nestea were the two major brands until 2012 when the contract between Coca-Cola İçecek A.Ş. and Nestea expired. Coca-Cola replaced Nestea with its Fuze Beverage brand, but due to the word "füze" meaning "missile" in Turkish, the name used for the Turkish market is Fuse Tea. The national tea company Çaykur is in the market with its iced tea brand 'Didi'.