Pocari Sweat
Wary of Gatorade's dominance of the United States market, Pocari Sweat focused on expansion into Asia and the Middle East to a lesser extent. In 1982, it was exported overseas for the first time, to Hong Kong, Singapore and Taiwan, followed the next year by Bahrain, Oman and Saudi Arabia. By the mid-1990s, Pocari Sweat had become Japan's first domestically produced non-alcoholic drink to ship over $1 billion in product.