Cosimo I de' Medici, Grand Duke of Tuscany
The painting may have been commissioned by Cosimo I de' Medici, Grand Duke of Tuscany or by Francesco Salviati, to be presented by him as a gift to Francis I of France. Vasari wrote that a Bronzino painting, probably this one, was sent to King Francis, though he does not specify by whom: "He made a picture of singular beauty, which was sent to King Francis in France; in which was a nude Venus with Cupid kissing her, and on one side Pleasure and Play with other Loves; and on the other, Fraud, Jealousy, and other passions of love" (so not mentioning Time).