King Zhou of Shang
After the death of Ji Chang (Western Duke and lord of Xiqi), his son Ji Fa (later King Wu of Zhou) leads a campaign to overthrow King Zhou of Shang. Huang Feihu dedicates the rest of his life to assisting Ji Fa in toppling the Shang Dynasty, participating in various battles against Shang. He is eventually killed in a battle at Mianchi (澠池; present-day Mianchi County, Henan) against the Shang general Zhang Kui (張奎).