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"The Bends" remains Radiohead's lowest-charting album in the US, but was eventually certified platinum there. By the end of 1996, worldwide sales were around 2 million. Selway later credited the music videos for helping the album "gradually seep into people’s consciousness". According to MTV host Matt Pinfield, other record companies would ask why MTV kept promoting "The Bends" when it was selling fewer copies than their albums. His reply was: "Because it’s great!" Yorke thanked Pinfield by giving him a gold record of "The Bends."