カルチュラル・スタディーズ
Cultural studies, drawing upon and developing semiotics, uses the concept of "text" to designate not only written language, but also television programs, films, photographs, fashion, hairstyles, and so forth; the texts of cultural studies comprise all the meaningful artifacts of culture. This conception of textuality derives especially from the work of the pioneering and influential semiotician, Roland Barthes, but also owes debts to other sources, such as Juri Lotman and his colleagues from Tartu–Moscow School. Similarly, the field widens the concept of "culture". Cultural studies approach the sites and spaces of everyday life, such as pubs, living rooms, gardens, and beaches, as "texts."