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The freedoms and recreation that cars provided led to the invention of car racing. Onlookers enjoyed this new form of racing and often made car purchases based on car models and brands in the race. This was one way that automotive companies were able to advertise for their new cars. In 1922, a contestant named Noel Bullock participated in the Pikes Peak, Colorado championship race with his Model T, named "Old Liz." It was compared to a tin can due to its lack of paint and hood, which gave the car its nickname, "Tin Liz." Its sturdiness and speed led to its winning of the race against all other expensive cars of the time. From that point on, "Tin Lizzie" became the name for all Model T cars, as its win was reported in newspapers throughout the country. This further popularized Ford cars, as well as the sport of auto racing. Auto racing eventually led to the development of NASCAR.