Gregor Strasser
In his newspaper "Berliner Arbeiterzeitung" ("Berlin Workers Newspaper"), Gregor Strasser was highly critical of Goebbels' failure to attract the urban vote. However, the party as a whole did much better in rural areas, attracting as much as 18 per cent of the vote in some regions. This was partly because Hitler had publicly stated just prior to the election that Point 17 of the party programme, which mandated the expropriation of land without compensation, would apply only to Jewish speculators and not private landholders. After the election, the party refocused their efforts to try to attract still more votes in the agricultural sector. In May, shortly after the election, Hitler considered appointing Goebbels as party propaganda chief. But he hesitated, as he worried that the removal of Gregor Strasser from the post would lead to a split in the party. Goebbels considered himself well suited to the position, and began to formulate ideas about how propaganda could be used in schools and the media.