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Online magazine "Salon" described the video as "The unlikely adventure of a crotchety unicorn" and stated "We often feel like Charlie the Unicorn. Annoying, brightly colored colleagues poke at us with their curly horns as we snooze at our desk, promising far-off, sugar-coated delights. Do we muster the energy to follow them, hoping some sweet payoff will break the unbearable bleakness of our daily existence? Can they be trusted?" The series has also attracted a number of celebrities, including British television personality Alex Zane, and American entertainers Kevin Pereira and Olivia Munn. Brian Hamlin of "The Hollywood Reporter" considered the video to be "incredibly dumb and annoying" yet "really funny and weird too full of unicorn joyness and music." In 2010, Dan Fletcher of "Time" magazine named "Charlie the Unicorn" number 49 in their list of "YouTube's 50 Best Videos", stating ""Charlie the Unicorn" proves that something doesn't have to make any sense at all to earn a cultlike following."