Unter den Linden
When it was built, the Hotel Adlon was famously located at Number One Unter Den Linden, as the avenue was numbered starting at the western Brandenburg Gate end. The address was used in the hotel's advertising and became synonymous with it. Beginning in late-1936, the entire Unter den Linden was renumbered, starting from the eastern end, by the Berlin Palace, resulting in the Adlon's address becoming Unter den Linden 77. The current Hotel Adlon Kempinski maintains this address.