China National Radio
The Chinese Language Unit strengthened its strategic partnerships with major radio stations, including China National Radio, Radio Beijing, Radio Shanghai and China Radio International. Through end-to-end live link-ups with China National Radio, scheduled for high-traffic periods when large numbers of listeners were tuning in, the Unit made it possible for United Nations information to reach audiences estimated to be in the millions. On Earth Day, UN News reached an estimated audience of 50 million in central and eastern China by sharing its programmes on the environment with Radio Shanghai.