La Bombe
The "Sketch" was Conservative in its politics and populist in its tone during its existence through all its changes of ownership. In some ways, much of the more populist element of today's "Daily Mail" was inherited from the "Sketch": before the merger, the more serious "Mail", previously a broadsheet, was also right-wing. The "Sketch" notably launched a moral panic over Daniel Farson's 1960 television documentary "Living for Kicks", a portrait of British teenage life at the time, which led to a war of words between the "Sketch" and the "Daily Mirror". It also participated in the press campaign against the screening of the BBC film "The War Game".