A BATHING APE
The character also became a fashion trend. In 2008, American fashion designer Marc Jacobs donned a SpongeBob tattoo on his right arm. He explained that, "I just worked with Richard Prince on the collaboration for Louis Vuitton and Richard has done a series of paintings of SpongeBob. He had brought up in our conversation how he saw the artistic value of SpongeBob as the cartoon and I kind of liked it, so I did it." He added that "It's funny." In the same year, A Bathing Ape released "SpongeBob"-themed shoes. Singer Pharrell Williams backed a line of "SpongeBob" T-shirts and shoes targeted at hip adults. In 2014, the character was among the popular culture icons referenced by American fashion designer Jeremy Scott in his Moschino debut collection at the Milan Fashion Week.