Richard Li
The company was originally registered to the Companies Registry of Hong Kong as Quford Limited on 31 August 1990. The company was renamed Hutchvision Channel Services Limited on 31 January 1991, before becoming Satellite Television Asian Region Limited () on 4 July 1991. It was established by Hutchison Whampoa, and was headed by Richard Li (son of Li Ka-Shing, the founder of Cheung Kong which owns Hutchison Whampoa).