Korean Central Television
On 3 July 2009, a commercial for the product was broadcast on state-run Korean Central Television in a rare move, as there are very few advertisements on North Korean television. The commercial shows technicians sampling the beer and beer bottles floating in space, shooting out foam reminiscent of a missile launch. North Korea's Taepodong missiles are sometimes called "Taedong" missiles. The commercial has been broadcast three times in all.