David Beckham
It was announced on 19 May 2011 that David Beckham and his business partner, Simon Fuller, would be launching a men's bodywear line, a men's fragrance (with licensing partner Coty, Inc.), and a number of other projects to capitalize on Beckham's worldwide commercial appeal. The fragrance, entitled Homme by David Beckham, would join existing scents David Beckham Instinct (2005) and Intimately Beckham (2006), a his-and-hers collection with his wife Victoria Beckham.