Mercedes-Benz A-Class
Three co-directors were immediately named to head the new company: designer and engineer Johann Tomforde and financial administrator Christoph Baubin from Daimler-Benz, and marketing manager Hans Jürg Schär, who spearheaded the original Swatch marketing campaigns in the mid-1980s. Tomforde had been working on the Mercedes City Car (coincidentally abbreviated MCC) project at Daimler-Benz since 1990, which produced the "eco-sprinter" and "eco-speedster" concepts, as well as the "Vision-A" concept, which eventually became the Mercedes-Benz A-Class.