End user
Rules triggering the mobile offloading action can be set by either an end-user (mobile subscriber) or an operator. The code operating on the rules resides in an end-user device, in a server, or is divided between the two. End users do data offloading for data service cost control and the availability of higher bandwidth. The main complementary network technologies used for mobile data offloading are Wi-Fi, femtocell and Integrated Mobile Broadcast. It is predicted that mobile data offloading will become a new industry segment due to the surge of mobile data traffic.