The Breast
The Breast Cancer Research Stamp was the idea of Ernie Bodai, MD, a breast surgeon. In 1997 he approached the United States Postal Service about pricing a stamp a few pennies over the regular price with the extra pennies to be used for breast cancer research. He was turned away. Dr. Bodai is a Kaiser Permanente surgeon who performs lumpectomies and mastectomies on women with breast cancer. Betsy Mullen is a breast cancer survivor and advocate, the Founder of WIN Against Breast Cancer and the Breast Buddy Breast Care Program. Dr. Bodai, Betsy Mullen and David Goodman spent their money and time lobbying for Congress' approval of the Breast Cancer Research Stamp. Dr. Bodai later began a nonprofit organization, Cure Breast Cancer Inc., to raise money to bring attention to the BCR Stamp and the breast cancer cause.