My Neighbor Totoro
The environmental journal "Ambio" described the influence of "My Neighbor Totoro", "[It] has served as a powerful force to focus the positive feelings that the Japanese people have for satoyama and traditional village life." The film's central character Totoro was used as a mascot by the Japanese "Totoro Hometown Fund Campaign" to preserve areas of satoyama in the Saitama Prefecture. The fund, started in 1990 after the film's release, held an auction in August 2008 at Pixar Animation Studios to sell over 210 original paintings, illustrations, and sculptures inspired by "My Neighbor Totoro".