Lil' Kim
In 2004, it was announced that Lil' Kim would launch a designer watch collection, titled "Royalty by Lil' Kim". Jeweler Jacob Arabo manufactured the watches. She also debuted her first clothing line, entitled "Hollyhood". Lil' Kim also lent her voice to the video game "Def Jam: Fight for NY" which she was featured in. In 2005, Lil' Kim collaborated on a shoe line with high end shoe store, Petite Peton. That same year Lil' Kim was featured as a character in the limited edition comic book "The Heist". The book was a collaboration between Marvel and Atlantic Records. In August 2010, Lil' Kim signed a deal with Three Olives Vodka to become the face for their "Purple" vodka. In September of that same year, Lil' Kim, along with her cousin, Katrise Jones, opened their first beauty salon in Charlotte, North Carolina called "Salon Se Swa". That same month, Lil' Kim also launched her second clothing line, entitled "24/7 Goddess Collection", at Charlotte NC Fashion Week. In November 2012, Lil' Kim began endorsing Cîroc vodka, revealing her own cocktail, titled "Queen Bee", and announcing herself as the "First Lady" of the brand.