ソフト・オン・デマンド
was created as a V&amp;R Planning subsidiary in August 2004 by a group of V&amp;R Planning directors, Shingo Takemoto, Temple Suwa, Taro Kanbe and Uzumaki Sasaki who wanted more freedom of expression and the chance to pursue a less extreme course than the usual V&amp;R Planning genres. Shingo Takemoto was the president of the new company which distributed its products through porn conglomerate Soft On Demand. In a review of one of their videos in 2006, the studio was described as another AV producer making "strange and funny genre videos like Soft On Demand".