Overseas Vietnamese
In 2018, the state-established Association for Liaison with Overseas Vietnamese (ALOV) implemented a project titled Vietnam Ancestral Global Day which organised various cultural activities worldwide to celebrate Hung Kings Memorial Day. This year is the first time that Vietnam Ancestral Global Day has been celebrated simultaneously in many European countries following a shared format. Since 2015, one of the three main goals of the Vietnam Ancestral Global Day Project has been to preserve and spread the Hùng kings worship rite amongst overseas Vietnamese.