Gloria Steinem
In addition to litigation, feminist activists also began to form their own institutions to propagate their ideals. In 1971, feminists including Rep. Bella Abzug, Betty Friedan, and Gloria Steinem founded the National Women's Political Caucus to advocate for more women and feminists in elective office. Also in 1971, Gloria Steinem and others began publishing "Ms.", the first national American feminist magazine.