ジェームズ・フレイザー
James George Frazer coined the term "sympathetic magic" in "The Golden Bough" (1889); Richard Andree, however, anticipated Frazer, writing of sympathy-enchantment () in his 1878 "Ethnographische Parallelen und Vergleiche". Frazer subcategorised sympathetic magic into two varieties: that relying on similarity, and that relying on contact or "contagion":