Naruto Uzumaki
Sasuke's character has received mixed responses from anime and manga publications. His impressive fighting skills, plot contribution, and rivalry with Naruto Uzumaki received some praise, but he was criticized as a stereotypical rival in the mold of similar characters from other "shōnen" manga and as exhibiting a cold personality. Nevertheless, Sasuke's characterization in latter parts of the story and more mature personality in the "Boruto" sequel earned further positive comments. Sasuke has also placed highly in "Naruto" reader popularity polls and has also been the subject of studies by scholars. Character-based merchandise, including action figures and key chains, has been released.