うたの☆プリンスさまっ♪
"Uta no Prince-sama" was the 13th top selling franchise in Japan in 2017, with a total of ¥1,667,975,801 in estimated sales. Part of its wide appeal comes from Twitter accounts run by the characters, where fans are able to be updated on the characters' music and merchandise activities, and are in turn treated like real-life celebrities.