Korea Tourism Organization
As per Korea Tourism Organization (KTO) data, more than 100,000 Indians started travelling to South Korea from 2018 which saw an annual average growth rate of 10% to 15%. With Korean wave in India, KTO also started promoting Korean culture through activities such as Hangul calligraphy, face and mask painting, traditional games, food, music, dance festivals which invited performance from artists like In2It, Gamblrez Crew and fusion music band Queen. KTO registered 36% growth till December 2019 for outbound Indian tourist visiting South Korea.