Hiroshi Yamauchi
Hiroshi Yamauchi wanted a launch title for the Game Boy that prominently featured Mario, as he believed in the statement "fun games sold consoles". "Super Mario Land" was designed without the help of Miyamoto, a first for the series. The game uses completely different elements to pair with the small screen due to the Game Boy's portability. For example, instead of rescuing Princess Peach from Bowser in the Mushroom Kingdom, Mario is instead rescuing Princess Daisy from Tatanga in Sarassaland. Mario was designed with line art.