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Pay television-styled carriage disputes emerged on the Roku platform in 2020, as the company requires providers to agree to revenue sharing for subscription services that are billed through the platform, and to hold 30% of advertising inventory. On September 18, 2020, Roku announced that NBCUniversal TV Everywhere services would be removed from its devices "as early as this weekend", due to its refusal to carry the company's streaming service Peacock under terms it deemed "unreasonable". It reached an agreement with NBCUniversal later that day. HBO Max was unavailable on Roku since its launch until December 2020 due to similar disputes over revenue sharing, particularly in regards to an upcoming ad-supported tier. On December 17, 2020, HBO Max began streaming on Roku.