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Human communication is extremely complex and one must look at the whole in order to make any determination as to the attitudes being expressed.Body language is a major contributor to the attitude a person conveys to others. Albert Mehrabian maintains that during a conversation dealing with feelings and attitudes (i.e., like-dislike), 7% of what is communicated is via what is said, 38% is via tone of voice, and the majority, 55%, is via body language. This is also referred to as the ‘7%–38%–55% Rule’, and is often considered in studies of human communications. Whilst there is a wider debate about the percentage share which should be attributed to each of the three contributing factors, it is generally agreed upon that body language plays a fundamental role in determining the attitude a person conveys.