The Generation Game
In "The Pope's Children", McWilliams applied ideas which he saw used with great effect in Bobos in Paradise: The New Upper Class and How They Got There by American conservative writer David Brooks to Ireland, creating neologisms to describe certain economic actors as stock characters - HiCo and Breakfast Roll Man, for example. He wrote three more bestsellers: "The Generation Game", "Follow the Money" and "The Good Room".