ATV Home
Given its focus on English-language programming in a predominantly Cantonese-speaking market, ATV World carried relatively little advertising and was subsidised by ATV Home. Free-to-air television companies in Hong Kong are required by the government to provide an English-language service. In the face of competition from TVB Pearl, ATV World switched focus from dramas and movies to documentaries and natural history shows, likely because such programming was less expensive to acquire. Although movies formerly aired on Saturdays, movies acquired by ATV were generally aired on Monday nights, leading to "The Late News" programme.