Sadao Araki
Konoe's successor, Prime Minister Hiranuma Kiichirō, turned the movement over to General Sadao Araki in January 1939, who revitalized it by having it sponsor public rallies, radio programs, printed propaganda and discussion seminars at "tonarigumi" neighborhood associations. Famous public figures were recruited to provide lectures on the virtues of thrift, hygiene and hard work, and to disseminate a sense of national pride in the Japanese "kokutai".