Bae Yong-joon
In January 2009, media outlets reported that Bae Yong-joon, hallyu actor and chairman of KeyEast, will co-produce a television drama with Park Jin-young's entertainment company JYP. A television drama production company, Holym, was established by a joint venture between KeyEast and JYP Entertainment. In April 2010, CJ Media signed a MoU with Holym becoming the part of production team. Bae being the creative producer of the drama, he provided overall concept, goals and ideas. While Park composed the music and choreographed the dance for the series. The screenplay was written by Park Hye-ryun and series was directed by Lee Eung-bok.