Woolworths Limited
After the arrival of American supermarket giant Safeway Inc. in Australia in 1962, Australian Safeway Pty Ltd was bought by Woolworths in 1985 . Woolworths Limited acquired all of the Safeway stores and the naming rights in exchange for a 19.99% equity interest in Woolworths Limited. At the time of the acquisition, Safeway had 126 stores across Victoria, Queensland and New South Wales. All Safeway stores in Queensland and New South Wales were rebranded as Woolworths supermarkets, but most Victorian stores continued trading as Safeway. In 2008, Woolworths announced it would rebrand Safeway stores as Woolworths, and this process was completed in June 2017.