Eddie Graham
In 1962, playing upon Cold War tensions, Simon adopted the persona of "Boris Malenko", an agent of the Soviet Union. He was occasionally billed as "The Great Malenko"; a pun, with "Malenko" being Russian for "little", or as "Dr. Malenko" or "Professor Malenko". He built his career in South Florida, where his gimmick made him a hated heel among the Cuban population. Over the next decade, he held the NWA Florida Heavyweight Championship twice, the NWA Florida Tag Team Championship twice, the NWA Southern Heavyweight Championship (Florida version) once, the NWA Southern Tag Team Championship (Florida version) once, and the NWA Brass Knuckles Championship (Florida version) eight times. His main rivals included Eddie Graham, Wahoo McDaniel, Johnny Valentine, Joe Scarpa, and José Lothario. In an angle in 1966, after Malenko bloodied Sammy Steamboat by biting his ear, Eddie Graham stormed the ring and punched Malenko's dentures out of his mouth, then crushed them.