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Lego Interactive (formerly Lego Media and later Lego Software) was the video game publishing division of The Lego Group. The company was founded as Lego Media in 1996 and headquartered in London, England. In February 1999, Lego Media announced their move into the girls' software industry, starting with "Lego Friends". Eventually, The Lego Group opted out of the video game business and Lego Interactive was shut down. Former Lego Interactive staff opened Giant Interactive Entertainment, which later became part of TT Games.