Lagardère Group
On July 8, 2015, Lagardère Services was renamed Lagardère Travel Retail. On September 15 of that year, agencies of the Lagardère Group announced that they were being renamed under a common corporate brand: Lagardère Sports and Entertainment. This new brand would replace the brand of Lagardère Unlimited as one of the four divisions of the Lagardère Group. In addition, all sports marketing agencies within this division, including Sportfive, World Sport Group, IEC in Sports, Sports Marketing and Management and Lagardère Unlimited Inc., would be unified under a single commercial brand, Lagardère Sports, with all entertainment businesses under the brand Lagardère Live Entertainment.