Betty Blue
In France, Paris's first Tex-Mex restaurant opened in March 1983. According to restaurateur Claude Benayoun, business had been slow, but after the 1986 release of the film "Betty Blue", which featured characters drinking tequila shots and eating "chili con carne", "everything went crazy." According to Benayoun, ""Betty Blue" was like our "Easy Rider"; it was unbelievably popular in France. And after the movie came out, everybody in Paris wanted a shot of tequila and a bowl of chili."