White Day
In South Korea, Valentine's Day and White Day are both celebrated as occasions to give gifts to significant others. Valentine's Day is celebrated on February 14, when women buy men gifts (usually chocolate). White Day is celebrated on March 14, when men reciprocate the gifts with their own, also present in the form of chocolate. As both occasions fall on the 14th, other holidays were created by the government of South Korea for all other months to continue this trend. The creation has also been attributed to marketers.