Maxwell House
General Foods marketed [[Decaffeination|decaffeinated coffee]] under various brand names such as [[Sanka]] from 1927, and Brim and Maxim, the latter a [[Freeze drying|freeze-dried]] instant coffee which is not decaffeinated, from the 1950s. But it refrained from selling Maxwell House-labeled decaffeinated coffee products until 1983, when it introduced ground Maxwell House Decaffeinated into East Coast markets. At the same time, it introduced a decaffeinated version of its long-established, lighter-tasting Yuban brand on the West Coast. Maxwell House Instant Decaffeinated Coffee came to store shelves in 1985. A further modification of the decaf theme, Maxwell House Lite, a reduced-caffeine blend, was introduced nationally in 1992 by Kraft General Foods and in its instant form the following year.