Nippon TV
The club was founded as named "Yomiuri SC Ladies Beleza" as women's club of Yomiuri SC (currently "Tokyo Verdy") by Yomiuri Shimbun in 1981. Its team name, "Beleza", is Portuguese for "beauty". It was a founding member of the league in 1989 and is the only Japanese women's club to have never been relegated. In 1999, the club was transferred to Nippon TV and the club name was changed to "NTV Beleza". In 2000, the team name was changed to "Nippon TV Beleza". In September 2009, Nippon TV withdrew from management. However the club name remains "Nippon TV Beleza", because the club signed a new contract of naming rights with Nippon TV.