LZR Racer
Speedo began the 21st century with the introduction of its Fastskin swimsuit and, again, broke world records when the Summer Games returned to the swimwear leader's home town. The company website boasts that 13 out of the 15 swimming records broken in the 2000 Sydney Olympics were by athletes wearing Speedo. Three years later, Speedo celebrated its 75th anniversary with special limited edition lines endorsed by Jerry Hall, Naomi Campbell and others. In 2004, Michael Phelps wore the Fastskin II, the latest evolution of the Fastskin series, in Athens to become the first swimmer to earn eight medals. Phelps followed up this performance four years later, earning eight golds at Beijing, while wearing Speedo's LZR Racer suit In 2010, the company launched Speedo Sculpture ShapeLine, a new line of body-shaping swimsuits for women.