Web traffic
In April 2012, McGibney purchased controversial revenge porn site Is Anyone Up? from Hunter Moore for less than US$15,000. Web traffic for the site was redirected to BullyVille.com. This effectively shut down the previous site, and was the stated intent of McGibney. Three days after the transaction, Moore used his Twitter account to accuse McGibney of being a pedophile, of possessing child pornography and threatening to rape McGibney's wife.