Internet slang
Internet slang is considered a form of advertisement. Through two empirical studies, it was proven that Internet slang could help promote or capture the crowd's attention through advertisement, but did not increase the sales of the product. However, using Internet slang in advertisement may attract a certain demographic, and might not be the best to use depending on the product or goods. Furthermore, an overuse of Internet slang also negatively effects the brand due to quality of the advertisement, but using an appropriate amount would be sufficient in providing more attention to the ad. According to the experiment, Internet slang helped capture the attention of the consumers of necessity items. However, the demographic of luxury goods differ, and using Internet slang would potentially have the brand lose credibility due to the appropriateness of Internet slang.