Keiji Inafune
Keiji Inafune, producer of "Dead Rising", wanted the main character Frank West to be different from the usual Japanese main character, a young and beautiful protagonist. In the beginning, the staff considered making the character ugly and fat. However, the American branch of Capcom said he was too ugly; Inafune then wanted to create an everyman that looked average rather than beautiful or ugly. His conception as "rough, tough, gritty character" was aimed primarily to attract the Western audience.