Viceroy of Liangjiang
The reason the Chinese name of the fair does not refer to Nanking directly, despite the event being held in Nanking, was because of the concept of Viceroy of Liangjiang. At the time the Qing dynasty official Duan Fang () had the title of Nanyang chancellor () as well as governing the areas including Jiangsu, Jiangxi and Anhui. Nanking belongs to Jiangsu geographically, but the fair was a "Nanyang region exposition" hence the name. The Nanking area where the event was held was Jiangning District.