Pioneer program
In 1995 Hilfiger launched The Tommy Hilfiger Corporate Foundation. With an emphasis on health, educational and cultural programs, the organization supports charities that focus on at-risk American youth. In 1998 Hilfiger was one of several sponsors along with Moet and Chandon, Christie's Auction House, and "The Advocate" of the charity LIFEbeat – The Music Industry Fights AIDS. He is also personally involved in charities and causes such as Autism Speaks and the MLK, Jr. National Memorial Project Foundation, and he has served on the board of directors for The Fresh Air Fund, a New York-based group that helps underprivileged children attend summer camp. The Fresh Air Fund's Camp Pioneer program was renamed Camp Tommy in 1999, in honor of Hilfiger's patronage.