إم بي إي جي
HEIF files are a special case of the ISO Base Media File Format (ISOBMFF, ISO/IEC 14496-12), first defined in 2001 as a shared part of MP4 and JPEG 2000. Introduced in 2015, it was developed by the Moving Picture Experts Group (MPEG) and is defined as Part 12 within the MPEG-H media suite (ISO/IEC 23008-12).