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Viral marketing strategies were used to market the game. The official "L.A. Noire" website was redesigned on 27 January 2011 to show a preview of characters and cases in the game. On 25 April 2011, "L.A. Noire" was honoured as an official selection at the Tribeca Film Festival, becoming the first video game to do so. Rockstar also ran a competition to win a trip to Los Angeles to attend the Festival of Film Noir Grauman's Egyptian Theatre, and play the game a month before its official release. "L.A. Noire" was the focus of an April 2011 episode of "GameTrailers TV with Geoff Keighley", which featured interviews with the development team and previews of the MotionScan technology.