Kim Kardashian
Kim Kardashian promotes a lot of weight loss products as people are interested in how she loses her post-baby weight. Kim Kardashian uses her current situations and then endorses from there (Solomon, 2015). Kim Kardashian and her weight issues are constantly in the media. People are more likely to take notice of what she has to say as they believe that she has personal experience and is knowledgeable about the product and has been selected for that very reason.