Pioneer Corporation
In 2012 Pioneer Corporation introduced a HUD navigation system that replaces the driver side sun visor and visually overlays animations of conditions ahead; a form of augmented reality (AR). Developed by Pioneer Corporation, AR-HUD became the first aftermarket automotive Head-Up Display to use a direct-to-eye laser beam scanning method, also known as virtual retinal display (VRD). AR-HUD's core technology involves a miniature laser beam scanning display developed by MicroVision, Inc..