Hallyu
First driven by the spread of Korean dramas televised across East, South and Southeast Asia during its initial stages, the "Korean Wave" evolved from a regional development into a global phenomenon due to the proliferation of Korean pop (K-pop) music videos on YouTube. Currently, the spread of the "Korean Wave" to other regions of the world is most visibly seen among teenagers and young adults in Latin America, the Middle East, North Africa, and immigrant enclaves of the Western world.