Company of One Hundred Associates
Although Mother Marie viewed them as saviors, modern day scholars like Jack Verney argue that their mission, contrary to what she states, was "a secular rather than sacred one".Jean-Baptiste Colbert wanted to develop the colony's economic potential. After requiring that the Company of One Hundred Associates (Compagnie de la Nouvelle-France) relinquish its monopoly on trade in 1663, Louis XIV and his minister finally had the control they needed to develop the colony's economic potential.