Diddy
In December 2013 it was announced that Sean Combs would become a partner of DeLeón tequila following the success of his work with Cîroc Vodka. A few weeks later it emerged that Sean Combs had in fact bought DeLeón Tequila in partnership with Diageo, with whom he had worked with on growing Cîroc. Following the purchase Diageo and Sean Combs own 50% of DeLeón Tequila.