Disc jockey
Cheek began his radio broadcasting career in Plattsburgh, New York as a Disc jockey on WEAV in 1962. He then moved to Burlington, Vermont where he worked for WDOT and was quickly promoted to corporate sales manager and sports director. He later moved from music to sports broadcasting when he moved to WJOY where his on-air sports work included baseball, basketball, football, and hockey for the University of Vermont.