General director
"Binary Domain" was announced on December 1, 2010. General director Toshihiro Nagoshi said that the theme he wanted to explore was about life, especially when it was expressed through the use of robots. He stated that despite not being a fan of the robot genre, he wishes to use it as a major part of the game's drama. Several brands were promoted in the game, such as Nissin Foods, Shochiku, Timex and Tokyo Marui.