Positive psychology
Positive psychology is particularly concerned with the study of SWB. Positive psychology was founded by Seligman and Csikszentmihalyi (2000) who identified that psychology is not just the study of pathology, weakness, and damage; but it is also the study of strength and virtue. Researchers in positive psychology have pointed out that in almost every culture studied the pursuit of happiness is regarded as one of the most valued goals in life. Understanding individual differences in SWB is of key interest in positive psychology, particularly the issue of why some people are happier than others. Some people continue to be happy in the face of adversity whereas others are chronically unhappy at the best of times.