猟奇的な彼女
The film was very successful in South Korea, where it was the highest-grossing comedy of all time, and one of the top five highest-grossing films ever at the time. When "My Sassy Girl" was released across East Asia, it became a blockbuster in the region, becoming a hit in Japan, Taiwan and Hong Kong. The film's success in Asia drew comparisons to "Titanic". Its DVD release also drew a large international cult following, particularly in China, Southeast Asia, and parts of South Asia. "My Sassy Girl" sparked an international breakthrough for Korean cinema, and it played a key role in the spread of the Korean Wave.