Personal care
Under the campaign to promote Torex Cough Syrup, renowned singer Jagjit Singh was chosen as its ambassador in 2007. The next year the company was inspected by Pharmacy and Poisons Board Kenya and subsequently approved. The existing facilities were further expanded in 2010 with acquisition of 200,000 sq. ft. of constructed area in Baddi. More products were launched under the brand name; Ketomac shampoo and No Scars. Next year, other brands were acquired from Ochoa Labs, such as Canstat, Terbofin and Zincoa. Personal care segment was started with introduction of Ketomac Hair Oil in 2012. A year later, the traditional distribution system of its logistical network was changed to DTS. At present, increase in sales volume is being stressed.