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Consumers are concerned with exactly what they put in and on their bodies. Just like people are concerned with putting more organic foods in their bodies, they are also concerned about using more organic personal care products. Personal care products can fall under a wide variety of products such as deodorant, makeup, tampons, lotion, shampoo, etc. Chemicals in these personal care products can be associated with a wide variety of concerns including things like hormone disruption, allergies, and infertility. Companies are hearing the concerns of these chemicals from consumers and trying to diversify. Many big makeup companies such as Avon and Revlon are removing phthalates from their products. Johnson &amp; Johnson removed many chemicals from their products including parabens, formaldehyde, and certain fragrance chemicals. Cosmetic brands such as Laurel and Rose Mira are both 100 percent organic and have a wide array of skin care products.