MediaCorp Channel U
The NGO has also tried to highlight to the society and world on the need for attention regarding this issue, by inviting the media to observe the program. MediaCorp Channel U is one of the media companies being invited to follow members of the NGO to transport the eggs from the farm to the school before the students can cook them for breakfast. The route to the school was uneven and it took great care to ensure that the eggs were not broken, as a broken egg meant that a child would not get his/her egg for breakfast.