Goodwill Ambassador
Numerous governmental and nongovernmental organizations employ goodwill ambassadors following the practice of honoring individuals with awards that denote goodwill ambassador status and roles. Awards are given for good relations, fundraising, acts of philanthropy and recognition for cause advocacy; some examples of such recognition are comedian Trevor Noah who received a South African Goodwill Ambassador Award in 2015, actress Alex Okoroji who received a Nigeria Goodwill Ambassador Award in 2017, and the Steve Irwin Memorial Goodwill Ambassador Award which was established in 2007. The former First Lady of Nigeria, Patience Jonathan, became a goodwill ambassador after receiving the African Goodwill Ambassador Award in Los Angeles in 2008.