Carrozzeria Ghia
In 1957, Frua sold his small coachbuilding company to Carrozzeria Ghia in Turin, and Ghia director Luigi Segre appointed him head of Ghia Design. In this short period, Frua was responsible for the successful Renault Floride, which experienced well-deserved commercial success (about 117,000 were sold in ten years). This success led to a disagreement between Segre and Frua over the car's “paternity”, and Frua left Ghia to start his own design studio again.