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Emblematic of this perspective is Sprüth's publishing venture "Eau de Cologne": an "effervescent, shape-shifting magazine, featuring almost exclusively women artists and art practitioners – which she published, with accompanying exhibitions, three times between 1985 and 1989". Combining theoretical discourse with visual practice, "Eau de Cologne" "gave artists such as Trockel, Barbara Kruger, Jenny Holzer, Cindy Sherman, and Louise Lawler a European venue to pursue their own self-making and critical empowerment". The first two editions in 1985 and 1987 were edited solely by Sprüth and featured early work by Sherman and Kruger as cover art.