Pretty Rhythm
is a Japanese multimedia franchise produced by Syn Sophia and Takara Tomy aimed at girls in elementary school. The "Pretty Rhythm" franchise was first launched in July 2010 with the rhythm and dress-up arcade game "Pretty Rhythm: Mini Skirt". After the original "Pretty Rhythm" games ended service in July 2014, Takara Tomy began publishing the "PriPara" spin-off series from 2014 to 2018. It was then followed up by "Kiratto Pri Chan" in 2018, with all series grouped under the collective name . A spinoff media franchise, "King of Prism", was launched in 2016 focusing on the male characters featured in the 2013 anime "", which was aimed at an older female audience.