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In industrial design, future-proofing designs seek to prevent obsolescence by analyzing the decrease in desirability of products. Desirability is measured in categories such as function, appearance, and emotional value. The products with more functional design, better appearance, and which accumulate emotional value faster tend to be retained longer and are considered future-proof. Industrial design ultimately strives to encourage people to buy less by creating objects with higher levels of desirability. Some of the characteristics of future-proof products that come out of this study include a timeless nature, high durability, aesthetic appearances that capture and hold the interest of buyers. Ideally, as an object ages, its desirability is maintained or increases with increased emotional attachment. Products that fit into society's current paradigm of progress, while simultaneously making progress, also tend to have increased desirability. Industrial design teaches that future-proof products are timeless, have high durability, and develop ongoing aesthetic and emotional attraction.