新生活運動
The New Life Movement aimed to control Chinese lifestyles. Some measures and moral codes included: opposition to littering and spitting at random; opposition to opium use; opposition to conspicuous consumption; rejection of immoral entertainment in favour of artistic and athletic pursuits; courteous behaviour; saluting the flag. Chiang urged citizens to bathe with cold water, since the (supposed) Japanese habit of washing their faces with cold water was a sign of their military strength.