Spy Kids
"Spy Kids" was the first film to be promoted as a part of a two-year between Miramax and Pop Secret signed on June 2001. Formalized thanks to the successes of "Spy Kids" and "Bridget Jones's Diary" (2001), the deal stated annually, and for five films, Pop Secret popcorn would be present at theater screenings and as tie-ins for video releases. For "Spy Kids", Pop Secret popcorn was in theaters for the August re-release, while on home video Pop Secret Special Editions were issued that came with collectibles and tickets to win prizes. Target also offered purchasers of "Spy Kids" copies free Pop Secret popcorn.