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The Eugenics Record Office (ERO) was founded at Cold Spring Harbor, New York, by Davenport with initial support from Mary Williamson Averell (Mrs. E. H. Harriman) and John Harvey Kellogg, and later by the Carnegie Institution of Washington. Laughlin was made the managing director and was zealous in pursuing the goals of the institution, even co-writing a "eugenical comedy in four acts" for performance at the ERO for the amusement of the field workers being trained. He regularly lectured to various groups around the country.