The Planetary Society
In 2007, The Planetary Society, a California-based space advocacy group, organized a $50,000 competition to design an uncrewed space probe that would 'shadow' Apophis for almost a year, taking measurements that would "determine whether it will impact Earth, thus helping governments decide whether to mount a deflection mission to alter its orbit". The society received 37 entries from 20 countries on 6 continents.