Good Smile Company
In 2008, Good Smile Company became the primary sponsor of Studie GLAD Racing, a team which took part in the GT300 race division of the "Super GT" racing series in a car featuring illustrations of Hatsune Miku. In 2010, a new subsidiary company called Good Smile Racing (GSR) was established which became the new racing team owner. Good Smile Racing also produces model cars and related goods to support the racing team with sponsors.