Discover Card
Dean Witter was also active in the issuance of credit cards through its Discover Card business. Discover Card, which today operates is the Company's most widely held proprietary general-purpose credit card and generated a majority of Credit Services' revenues and net income in 1996. Prior to its merger, Dean Witter's credit cards business accounted for 52% and 47% of the company's net income in 1995 and 1996, respectively.