華星唱片
Sammi Cheng entered the entertainment industry at the age of 16 through the New Talent Singing Awards in 1988. Although she came in third in the competition, the sponsoring record company Capital Artists saw her potential and offered her a recording contract. Cheng at the time was still in school, and had to balance her studies with her rising singing career. Sammi released 3 full-length studio albums prior to leaving school: "Sammi", "Holiday" and "Never Too Late". One of her first major award was the 1990 RTHK Top 10 Gold Songs Awards, where she was recognized as a best new prospect.