Korean Wave
In 2020 as per Spotify streaming data, Egypt became the fastest growth market globally for Kpop. As per "Alaa Mansour", assistant lecturer at Ain Shams University who worked at Korean Cultural Center, the rise of Korean Wave through Kpop and Kdrama in Egypt made Korean language learning popular among younger generation especially girls. The influence and love for Korean wave even spread among Egyptian artists such as comedian actor Mohamed Henedi. The growing fan base of Kpop bands in Egypt led to the creation of donation camps for various social causes. The Korean wave is slowly becoming a lifestyle choice for many people in Egypt. Young Egyptians are also moving to South Korea for higher studies or to settle down.