Juzo Itami
Matsuyama has several important museums. The Museum of Art, Ehime is the city's main art museum, its collections emphasizing the works of regional artists. The Shiki Memorial Museum is a museum that focuses on the life and work of Masaoka Shiki, with special attention to his contribution to haiku. The Saka no Ue no Kumo Museum features exhibits connected with the famous novel and television series. There is a Juzo Itami museum dedicated to the famous film director.