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The show's mainstream success in the United States spawned an ongoing "Speed Racer" franchise, ranging from comics, video releases, merchandise, a live-action film, and newer series either rebooting or continuing the original series. The franchise began in the early 1990s when a company, Speed Racer Enterprises, acquired rights to the original series. At the time when the series was originally released, very little merchandise was released in the United States. However, during the series' re-airing during the 1990s, Speed Racer Enterprises was responsible for the creation of actual "Speed Racer" merchandise, ranging from small collectible die-cast cars, to action figures, to home video releases of episodes from the original series. Speed Racer Enterprises was also involved in creating original American takes on the Japanese series such as "The New Adventures of Speed Racer" and "Speed Racer: The Next Generation".