Али и Нино
Kocharli worked for several companies and projects after graduation, including the United Nations Development Programme Community Empowerment Project up until 2001. In that year she started a business, establishing Ali and Nino, which is the now the largest bookstore chain in Azerbaijan. The chain is named after the novel "Ali and Nino". Soon after opening the bookstores, she founded the National Book Award, aiming to promote modern Azerbaijani literature and support local authors.