Xu Genbao
Xu Genbao moved away from management and founded a football school in 2001 called Genbao Football Academy, but after several years outside management he founded Shanghai East Asia in 2005 where he named himself the head coach; in 2009 he stepped back and allowed Jiang Bingyao to replace him while he remained chairman. He became impatient with Jiang Bingyao after the club spent several seasons still in the second tier and decided to become the head coach of the team once more at beginning of the 2011 league season.