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On March 14, 1984, Lee founded Shincheonji and opened its first temple that June in Anyang, Gyeonggi Province. Membership grew and in June 1990 the Zion Christian Mission Center was established in Seoul. In 1995, the membership within South Korea was divided into Twelve Tribes, according to geographic territories. In 1999, the headquarters were moved to Gwacheon, which has a prophetic meaning within Shincheonji theology. Mainline Christian churches became alarmed at the loss of members, and the first cases of deprogramming Shincheonji members began in 2003.