Госкино
In 1974, Directors Alla Surikova, Alexander Khmelik and Boris Grachevsky sent a letter to the Central Committee of the Communist Party of the Soviet Union with a proposal to create a comedy newsreel “Fitilek” for children (similar to the name of another newsreel "Fitil", which was aimed for adult audience). In the process of development, the name "Fitilyek" was rejected. The most widespread story aid that a contest was announced among the audience for the name of the film magazine and the name "Yeralash" was taken from a letter from a certain schoolgirl, which did not survive. However, in 2013, Surikova and Grachevsky finally told that the name was coined by the daughter of Khmelik and Maria. Meanwhile, the name "Yeralash" itself is consonant with the surname taken from Philip Ermash, the chairman of the State Committee for Cinematography (Goskino) from 1972 to 1986.