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For the Chinese in Chinatown, the war came upon them in September 1931, when Japan attacked the Manchurian city of Mukden, and became unignorable in July 1937, when Japan launched a major offensive southward from their base in Manchuria towards the heart of China. In response, the Chinese Six Companies convened many community organizations together, from which was founded the Chinese War Relief Association, to raise funds from the Chinatown communities throughout the U.S. to aid civilians trapped by the war in China. In San Francisco's Chinatown, a popular means to raise money for war relief was through the Rice Bowl parades and parties, where the appeal to fill the rice bowls of starving children victimized by the war in China resonated with the Chinatown community. One hallmark of the Rice Bowl parade was the striking scene of a large number of Chinese-American women in fashionable Chinese dress (the cheongsam) carrying one huge Chinese flag spanning the width of the street, onto which money was thrown from balconies, windows, and sidewalks. In the Rice Bowl parade and party of 1938, San Francisco Chinatown raised $55,000; the second Rice Bowl in 1940 collected $87,000; and the third in 1941 brought in $93,000—all for war and hunger relief of civilians in war-torn China.