Prime time
The first "Soap Opera Digest" Award show aired in 1984, and was featured on national syndicated television and hosted by then husband and wife Catherine Hickland and David Hasselhoff. One of the reasons for the move up was the new-found audience of both Daytime and Prime time soap operas. That year for the first time awards were given to prime time soap operas as well as daytime soaps. This practice was phased out in the 1990s as primetime soap operas began to lose the large appeal they once had.