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Tommy Spaulding has written a book titled It's Not Just Who You Know: "Transform Your Life (And Your Organization) By Turning Colleagues and Contacts Into Lasting, Genuine Relationships" published by Random House with a foreword by Ken Blanchard. The book's release date was August 10, 2010 and has been described as "the new "How to Win Friends and Influence People" for the twenty-first century." The candid and revealing book shows readers how to "take them one step further to accomplish the impossible in [their] lives and careers." Spaulding explains that "every relationship is a two-way street; we never know when a chance encounter can change the direction of a person's life." The purpose of the book is described as showing the reader "how... to expand our worlds and achieve our goals, and make a difference in our jobs, our careers, and our communities."