Trail running
In modern times the witches have become the inspiration for Pendle's tourism and heritage industries, with local shops selling a variety of witch-motif gifts. Burnley's Moorhouse's produces a beer called Pendle Witches Brew, and there is a Pendle Witch Trail running from Pendle Heritage Centre to Lancaster Castle, where the accused witches were held before their trial. The X43 bus route run by Burnley Bus Company has been branded The Witch Way, with some of the vehicles operating on it named after the witches in the trial. Pendle Hill, which dominates the landscape of the area, continues to be associated with witchcraft, and hosts a hilltop gathering every Halloween.