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In 1963, wrestler/promoter Bob Geigel took over and partnered up with Pat O'Conner and promoters George Simpson and Gust Karras to form "Heart of America Sports Attractions, Inc." The promotion continued to be a cornerstone of the NWA with Geigel sitting on the board of directors and even served as chairman of the National Wrestling Alliance from 1978 until 1987, the period that is considered the last "glory years" of the NWA. Central States Wrestling did not become a household name across the United States until 1973, when Harley Race brought attention to CSW (and its "sister promotion" the St. Louis Wrestling Club) by winning the NWA World Heavyweight Title for the first time.