Wikipedia community
In December 2011 the Bureau of Investigative Journalism shot a covert video interview with Bell Pottinger executives, in which the executives referred to their "dark arts" for manipulating English Wikipedia entries for their clients. The following month CIPR announced it would work with the Wikipedia community to create guidance for public relations professionals on how to participate ethically on English Wikipedia. CIPR's guidance was made available for editing by the English Wikipedia community and published in June 2012. According to "PRWeek" and "CorpComms Magazine" the most important aspect of CIPR's guidance is that PR professionals not directly edit English Wikipedia articles about their clients or employers. Instead, CIPR recommends they offer content and suggestions to the English Wikipedia community.