World Book Day
World Book Day is a registered charity. It does not raise funds for itself but does support Book Aid International and Readathon as its nominated charities, encouraging schools to hold special fundraising events for children less fortunate than themselves. World Book Day is not funded by the British Government although the Quick Reads element does receive support from ACE, DIUS and NIACE. The funding for World Book Day activities comes principally from the major sponsor, National Book Tokens and the UK book trade (publishers and booksellers).