Московский музей современного искусства
Roitfeld was inspired by "pop-up" galleries, in which museum-style exhibitions have been installed in industrial spaces in New York, London, Paris, and Milan. He has worked on exhibitions with the Moscow Museum of Modern Art, Sotheby's S2 Gallery and Phillips de Pury. In 2012 Roitfeld created a private art dealership headquartered in New York.