Hyundai Card
In 2005, the company has partnered with GE Consumer Finance – which later changed its name to GE Capital— allowing Hyundai Card to acquire GE’s risk management know-how and GE to acquire a portion of Hyundai brand. The company launched ”the Black“ in 2005 for the highest-end credit card users, followed by “the Purple” in 2006, “the Red” in 2008, “the Green” in 2018, and “the Pink” in 2020. The “Hyundai Card Zero,” launched in November 2011, is designed to keep up with the changing customer lifestyle.