Satoshi Tajiri
Named after creator Satoshi Tajiri, Satoshi, whose name can be taken to mean "wisdom" or "reason", was designed by Ken Sugimori and Atsuko Nishida, and intended to represent how Tajiri was as a child, obsessed with catching bugs. During localization of both for North American audiences, the character's name was changed in the anime to "Ash Ketchum", the first name taken from one of the possible default names players could select for the player character in "Pokémon Red" and "Blue", and the surname tying into the former tagline (and as of Pokémon XY revived) for the series, "Gotta catch ém all!" ("ポケモンGETだぜ!", "Pokémon getto da ze!").