Kyary Pamyu Pamyu
Unlike the title of the song, Kyary Pamyu Pamyu does not wear a furisode in the music video, instead wears a Western-style dress. While the initial plan was to feature Kyary Pamyu Pamyu in a kimono, she decided against this, as she wanted the music video "danceable musical-style" to reflect the happiness at turning 20 featured in the song. Kyary Pamyu Pamyu wears her hair in a ponytail in the video, which was a symbolic "first step" into becoming an adult and away from her regular twin tail-style hairstyle.