Strength Through Joy
The regime promoted the concept of "Volksgemeinschaft", a national German ethnic community. The goal was to build a classless society based on racial purity and the perceived need to prepare for warfare, conquest and a struggle against Marxism. The German Labour Front founded the "Kraft durch Freude" (KdF; Strength Through Joy) organisation in 1933. As well as taking control of tens of thousands of privately run recreational clubs, it offered highly regimented holidays and entertainment such as cruises, vacation destinations and concerts.