Alberto Del Rio
The main rivalry heading into Hell in a Cell involved the WWE Championship. On September 18, 2011, John Cena defeated Alberto Del Rio at Night of Champions to become the ten-time WWE Champion. On the following night's episode of "Raw", WWE COO Triple H announced the first-ever Triple Threat Hell in a Cell match, in which Cena would defend his title against Alberto Del Rio and CM Punk, giving Punk the rematch clause he never received.