겨울연가
In 2009, Bae and "Winter Sonata" co-star Choi Ji-woo reunited as voice actors for the animated series "Winter Sonata Anime", which aired in Japan. He also wrote a book of photo-essays "A Journey in Search of Korea's Beauty", which promoted Korean traditional culture such as ceramics, liquor, hanbok, pansori, hanok, Hangul, kimchi-making, temple stays, museums and historical sites. It became a bestseller, and has been translated to Japanese, Taiwanese, Chinese and English. "A Journey in Search of Korea's Beauty" was later turned into an eight-episode TV documentary that aired on MBC Life in 2011.