Colombian people
The depiction of Colombia in popular culture, especially the portrayal of Colombian people in film and fiction, has been asserted by Colombian organizations and government to be largely negative and has raised concerns that it reinforces, or even engenders, societal prejudice and discrimination due to association with narco-trafficking, terrorism, illegal immigration and other criminal elements, poverty and welfare. The Colombian government-funded Colombia is Passion advertisement campaign as an attempt to improve Colombia's image abroad, with mixed results hoping for more positive views on Colombia.