Yisrael BaAliyah
The party was formed in 1996 by Sharansky, whose personal image as a dedicated and long-suffering idealist was intended to be the catalyst for an immigrant revolution in Israeli politics. "Yisrael BaAliyah" was chosen as the name for the party, both denoting its identification with immigration (aliyah being the Hebrew word for immigration to Israel), as well as the literal meaning of "Israel on the up".