Li Bingbing
In March 2016, Pechoin announced that Jay Chou(周杰伦) would become the new spokesperson and contracted 36 Internet beauty bloggers for promotional activities. On 18 August, the 86th anniversary of the company, the company announced that Li Bingbing (李冰冰) would become the chief spokesperson.Jay Chou and Li Bingbing filmed an advertisement and it was post on the Youku platform. Additionally, Li Bingbing appeared with others at the annual event and released a new Pechoin product.