New Life Movement
Chiang Kai-shek's September 1934 speech stated that the New Life Movement aimed at the "promotion of a regular life guided by the four virtues," – 'Lǐ' (proper rite), "Yì' (righteousness or justice), "lián "(honesty and cleanness) "and chǐ" (shame; sense of right and wrong)". These virtues, he went on,