Der bunte Schleier
The firing of Mark Gill, one of the initial producers of "The Painted Veil" and who brought it to Warner Independent Pictures, was cited as a reason for the small scale of the film's marketing campaign. Director John Curran said to Warner Independent, "Any transition is not going to be ideal. When the guy who has gotten you on board is gone, you're kind of exposed." Others also criticized the studio for not providing a large enough marketing budget, pointing out that the previous year's "Good Night, and Good Luck" had a more successful campaign with television and newspaper ads. "The Painted Veil" eventually expanded to 23 more markets on December 29, 2006, with additional cities on January 5, 2007. Warner Independent hosted 80 screenings of "The Painted Veil" in Los Angeles, New York, San Francisco, and London, as well as to various Hollywood guilds, to promote the film.