吉本興業
On March 1, 1932, Yoshimoto Kogyobu changed its name to Yoshimoto Kogyo and set up their second headquarters in Tokyo. In 1933, Yoshimoto Kogyo's film department was established. Yoshimoto helped shape the manzai comedic style after World War II, and the kanji that used for the word "manzai" were introduced by Yoshimoto in 1933. In November 1935, Asakusa Kagetsu Theatre opened under Yoshimoto Kogyo in Asakusa, Tokyo. In 1941, in collaboration with the national intelligence agency and the Imperial Rule Assistance Association, Yoshimoto Kogyo established the "Yoshimoto Theatre Caravan" and began tours across the nation. On February 13, 1943, Tsūtenkaku, a landmark tower owned by Yoshimoto, suffered a fire which severely damaged it. Rather than repairing the structure, it was disassembled with the steel and other materials used for the war effort. On March 10, 1945, Several theatres owned by Yoshimoto Kogyo were destroyed or severely damaged due to the Bombing of Tokyo. In October 1946, the Yoshimoto Kogyo headquarters in Tokyo split off from the main company to form its own entity as Yoshimoto Kabushiki Gaisha. In November 1946, Yoshimoto Kabushiki Gaisha established the "Oizumi Eiko Kabushiki Gaisha", which later joined several other companies to form Toei Company. On May 14, 1949, Yoshimoto Kogyo began trading on the Osaka Securities Exchange.