Sega Sammy Holdings
During mid-2004, Sammy bought a controlling share in Sega at a cost of $1.1 billion, creating the new company Sega Sammy Holdings, an entertainment conglomerate. Prior to the acquisition by Sammy, Sega began the process of re-integrating its subsidiaries into the main company, which was completed by October 2004. Sega Wow's 215 employees were split across consumer and arcade development after the integration back into Sega.