Joe Doering
At the beginning of 2010, Prime was still only competing sporadically, but defeated Joe Doering at the February 25 television tapings. At the next television taping in March however, he lost to Doering, who had been renamed Drake Brewer. On February 3, 2011, in a match made by General Manager and Cannon's new associate Maxine and with help from special guest referee Brett DiBiase, Cannon defeated Bo Rotundo to win the FCW Florida Heavyweight Championship, just moments after Rotundo had defeated Mason Ryan for the championship. Cannon's and Maxine's group was later joined by Aksana and Damien Sandow. Cannon lost the FCW Florida Heavyweight Championship back to Rotundo on May 19.