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Cup Noodles are often seen in the 2012 video game Binary Domain, which is set in a futuristic version of Tokyo. It is commonly seen in billboards and advertisements throughout the city, and is even seen being eaten by some characters. Cup Noodles were also prominently featured as product placement in the 2016 video game "Final Fantasy XV". This partnership also resulted in a crossover TV ad in Japan. Cup Noodles have also been noted in the upcoming video game Star Citizen as a fictional product placement under the manufacture of a corporation known as "Big Benny's".