LGBT social movements
UltraViolet was co-founded in February 2012 by Nita Chaudhary and Shaunna Thomas. The name is associated with purple, a color used symbolically in the struggle for women's suffrage in the United States, LGBT social movements, and second-wave feminism. Co-founder Chaudhary adds that "UltraViolet lights are sort of the most powerful rays on the spectrum and they expose things that people don't want to see, and our mission is to expose things people are uncomfortable confronting, especially with respect to sexism."