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"Grim Fandango" development was led by project leader Tim Schafer, co-designer of "Day of the Tentacle" and creator of "Full Throttle" and the more recent "Psychonauts" and "Brütal Legend". Schafer had conceived a Day of the Dead-themed adventure before production of "Full Throttle" began, and he submitted both concepts to LucasArts for approval at the same time. "Full Throttle" was accepted instead because of its greater mainstream appeal; it became a hit and opened the way for Schafer to create "Grim Fandango". "" noted that the pitching process for "Grim Fandango" was "a breeze" because of Schafer's earlier success, despite the new project's unusual theme.