Game over
After the championship celebrations, PLDT, whose president is Manny Pangilinan, a known Ateneo supporter, released a radio advertisement, where the ad depicts a play-by-play basketball sequence, with the commentator outlining a UST three-point play, and at the climax, the commentator retorts, "Who cares?" which then promotes a new PLDT product. After the promotion, the commentator comes back and says, "Game over, who won?"