Tommy Rich
Gower continued his long-running feud against Tommy Rich in GASW, helped by manager Dave Prazak, where the two had several wild brawls. Prazak later claimed that during one of their encounters, in which Tommy Rich put Prazak in a piledriver, "both he and Steve Lawler were roaring drunk for that match." They would eventually meet in a "lights out" match at Douglasville, Georgia with the loser being forced to retire. Gower himself later said the greatest matches he ever had were against Rich calling them "some of the bloodiest, they were some of the hardest, and I have a lot of respect Rich to this day."