ソフト・オン・デマンド
In December 1995, Ganari Takahashi founded the AV studio Soft On Demand, which would become the largest independent adult video company in Japan and notable for its creative approach to adult videos. Soft on Demand refused to join NEVA, and started up its own ethics organization, which allowed for finer mosaics than NEVA's big blocky ones. This may have been a factor in SOD's success. Momotaro (桃太郎映像) was also founded this year, and eventually became a rival to SOD in the Indies market.