Campbell's Soup Cans
The paper dress captured the vibrant, youthful, optimistic and consumerist "zeitgeist" of 1960s America so precisely the fashion press speculated about paper garments taking over the entire clothes market. The dresses were whimsical, often featured eye-catching pop art-like patterns, shapes for the customer to color, or advertisements (such as the "Souper Dress" featuring Andy Warhol's "Campbell's Soup Cans"). They were just one of many newly disposable items – like cutlery, plates, pens, lighters, and razors – consumers were embracing; the "Paper Caper" sales pitch ran: "Won't last forever…who cares? Wear it for kicks—then give it the air."