Cognitive science
Lakoff made his reputation by linking linguistics to cognitive science and the analysis of metaphor. Núñez, educated in Switzerland, is a product of Jean Piaget's school of cognitive psychology as a basis for logic and mathematics. Núñez has thought much about the foundations of real analysis, the real and complex numbers, and the Basic Metaphor of Infinity. These topics, however, worthy though they be, form part of the superstructure of mathematics. Cognitive science should take more interest in the foundations of mathematics. And indeed, the authors do pay a fair bit of attention early on to logic, Boolean algebra and the Zermelo–Fraenkel axioms, even lingering a bit over group theory. But neither author is well-trained in logic, the philosophy of set theory, the axiomatic method, metamathematics, and model theory. Nor does "WMCF" say enough about the derivation of number systems (the Peano axioms go unmentioned), abstract algebra, equivalence and order relations, mereology, topology, and geometry.