Rover Company
The Rover Company (originator of the Land Rover marque) was experimenting with a larger model than the Land Rover Series in 1951, when the Rover P4-based two-wheel-drive "Road Rover" project was developed by Gordon Bashford. This was shelved in 1958 and the idea lay dormant until 1966, when engineers Spen King and Bashford set to work on a new model.