齐桓公
The "Bamboo Annals" record that the founder of Zhou, King Wu of Zhou "led the lords of the western barbarians" on a journey to conquer the Shang dynasty and while Duke Huan of Qi called upon the various Chinese states to fight the barbarian invasion and uphold the dynasty of the King of Shang; the Duke's defence of the Shang was ultimately unsuccessful, leading to the creation of the Zhou Dynasty. The Zhou would later contribute as much as the Shang to the Huá–Yí distinction.