Aw Boon Haw
"The Standard" was originally named the "Hong Kong Tiger Standard." The newspaper was founded by Tycoon Aw Boon Haw after the end of the Chinese Civil War. He incorporated the publisher The Tiger Standard Limited on 23 May 1947. On the backs of financially successful Sing Tao Daily and Tiger Balm, he attacked the English-language newspaper market by launching the paper on 1 March 1949 to give a Chinese voice to the world and to advance the interests of Chinese in all their endeavours and defend them against all kinds inequalities, challenging the procolonial establishment press. It started life as a broadsheet, largely edited and run by Chinese, though not to the exclusion of other nationals. Politically, it shared the Sing Tao and Aw's allegiance to the Kuomintang.