Plain language
Plain language focuses on ways of writing a text so that it is clear, concise, pertinent, efficient, and flows well for the reader. The Center for plain language states that: "[a] document, web site or other information is in plain language if the target audience can read it, understand what they read, and confidently act on it". Writing in plain language does not mean oversimplifying the concepts, but presenting the information in a way that makes it easier to understand and use by a wider audience. Texts written in plain language are still formal, but are easier to read and inspire confidence for the reader.