Yoichi Wada
According to Square Enix, "Sleeping Dogs" had sold 1.5 million copies by the end of September 2012. Square Enix president Yoichi Wada defended the game's sales and said that the firm might have had unreasonably high expectations for the game. He saw "Sleeping Dogs" as a strong new intellectual property and said that titles such as "Sleeping Dogs" tend to sell better over long periods of time in the West, unlike in Japan where most lifetime sales are achieved in the first months. On March 26, 2013, Square Enix announced that the game was expected to sell about 1.75 million copies in 2013. On September 10, 2013, the company announced that "Sleeping Dogs", alongside "Tomb Raider" and "", had been successful in their game development, but did not meet sales expectations, and were considered by the publisher "failures".