Rezā Shāh
In 1925 Rezā Shāh, supported by the British government, deposed Ahmad Shah Qajar, the last Shah of the Qajar dynasty, and founded the Pahlavi dynasty. He established a constitutional monarchy that lasted until the Iranian Revolution in 1979. Reza Shah introduced social, economic, and political reforms, ultimately laying the foundation of the modern Iranian state. In order to stabilize and legitimate their reign, Rezā Shāh and his son Mohammad Reza Pahlavi aimed at reviving ancient Persian traditions. The revival of carpet weaving, often referring to traditional designs, was an important part of these efforts. In 1935, Rezā Shāh founded the Iran Carpet Company, and brought carpet weaving under government control. Elaborate carpets were woven for export, and as diplomatic gifts to other states.