Magnetic tape
From 1950 onwards, magnetic tape quickly became the standard medium of audio master recording in the radio and music industries, and led to the development of the first hi-fi stereo recordings for the domestic market, the development of multi-track tape recording for music, and the demise of the disc as the primary mastering medium for sound. Magnetic tape also brought about a radical reshaping of the recording process — it made possible recordings of far longer duration and much higher fidelity than ever before, and it offered recording engineers the same exceptional plasticity that film gave to cinema editors — sounds captured on tape could now easily be manipulated sonically, edited, and combined in ways that were simply impossible with disc recordings.