Mamoru Chiba
Differences in character between the Sailor Guardians mirror differences in their hairstyles, fashion, and magical items, which has translated well into doll lines. Sales of the Sailor Guardians fashion dolls overtook those of Licca-chan in the 1990s. Mattel attributed this to the "fashion-action" blend of the "Sailor Moon" storyline; doll accessories included both fashion items and the Guardian's weapons. The first line of dolls included Queen Beryl, the first major antagonist of the series, a decision that was described as a "radical idea". Bandai introduced a line of little dolls that included the Amazoness Quartet and, according to Takeuchi, these were their favorite because "with their costumes and faithfulness to the originals, the dolls really excelled." Bandai has released several S.H. Figuarts based on the characters' appearances from the first anime adaptation. Among those figures are the Sailor Guardians, Tuxedo Mask, and Black Lady. In early 2014, Megahouse released a set of trading figures consisting of twelve figurines, two for each Sailor Guardian and two for Tuxedo Mask.