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During the two months ahead of the tournament, the Henri Delaunay Trophy travelled across Portugal to promote the European Championship finals in the host country. The tour began on 8 April 2004 at the Praça do Comércio in Lisbon, where the launching ceremony took place with the presence of Portuguese football legend and tournament ambassador Eusébio. A total of twenty towns and cities were visited by the trophy tour caravan, including the ten that would host matches.