Lolita fashion
In the 1980s it is believed that Lolita fashion began in Harajuku, Tokyo when the Omotesando and Takeshita-dori streets were closed to traffic on Sundays. In this open area youths and street performers gathered and soon started appearing in unconventional outfits which gradually developed into recognisable styles such as lolita, gyaru or kogal, decora and Ganguro. These styles continue on today and have gained popularity all over the world though the reasoning behind choosing to wear these styles is different for every individual.