Baby boomers
Baby boomers are people born approximately between 1946 and 1964, directly after the resolution of World War II. The United States experienced a greatly elevated birth rate after the war, causing this generation to be one of the largest in a century. Boomers who have had careers tend to have a strong sense of company loyalty and many take pride at having worked at the same company for decades. Many modern Boomers are retiring or are retired, and this creates concerns for some as traditional retirement systems and pensions that many have paid into for years become uncertain. Baby Boomers have been often ascribed as technology resistant, and slower to adopt computers and smart phones than more recent generations who have grown up with them. This has created a sharp divide in how Boomers and modern generations see and interact with the world, including relationships, consumption of media, news sources, and spending habits. For example, Baby Boomers are the largest consumers of cable television today, while modern generations frequently do not see cable television as a priority.