朱立倫
The name of the new entity () was at first rendered in English as Xinbei City via pinyin romanization, but both candidates for the city's first mayoral election opposed the name. Consequently, citing public opinion, the inaugural mayor, Eric Chu, requested and received approval from the Ministry of the Interior (MOI) to render the name in English as New Taipei City. This rendering became official on 31 December 2010.