Internet slang
There has been instances of television advertisements using Internet slang, reinforcing the penetration of Internet stylistics in everyday language use. For example, in the Cingular commercial in the United States, acronyms such as "BFF Jill" (which means "Best Friend Forever, Jill") were used. More businesses have adopted the use of Internet slang in their advertisements as the more people are growing up using the Internet and other CMC platforms, in an attempt to relate and connect to them better. Such commercials have received relatively enthusiastic feedback from its audiences.