Nintendo e-Reader
Airings of anime on Kids' WB induced notable violations of the program-length commercial restrictions. The network aired several commercials during the "Pokémon" anime for products with "Pokémon"-related tie-ins (such as Eggo waffles, Fruit by the Foot, and the Nintendo e-Reader accessory for the Game Boy Advance). The FCC fined individual affiliates of The WB and upheld the fines on appeal (despite WCIU-TV trying to defend itself by arguing that the references were "fleeting"), even though it was the network which transmitted the content. In 2010, KSKN in Spokane, Washington was similarly fined $70,000 for having, on multiple occasions, aired an advertisement for a local collectibles shop during "Yu-Gi-Oh!", which contained references to its eponymous trading card game as among products sold there.