Jun Ji-hyun
Etude House was endorsed by Jun Ji-hyun from 1999 to 2000. S.E.S replaced her and endorsed the brand from 2000 to 2001. Song Hye-kyo became a model of Etude House in 2001 and endorsed the brand until 2006. Jang Keun-suk and Go Ara were models of the brand from 2006 to 2008. Lee Min-ho, Park Shin-hye, Yoo Seung-ho was a model of the brand from 2009 to 2010. 2NE1 was the first YG Entertainment artists that Etude worked with from 2010 to 2011. Sandara Park became a model from 2011 to 2012.