S.M. Entertainment
In 2008, after successfully breaking into the Japanese market, BoA and her label S.M. Entertainment set out to record new material to crack the lucrative U.S. pop market. The label founded a new American branch, S.M. Entertainment USA, and BoA recorded a new album of English material to be promoted in the United States, ultimately titled "BoA" and released on March 17, 2009.