NHK総合テレビジョン
The NHK Mile Cup is sponsored by the Japanese public broadcasting organization NHK, and as such, this race is broadcast not only on Fuji TV (one of NHK's competitors) but on one of the NHK channels that cover horse racing (NHK General TV; the other, BS-1, covers certain other races such as the Japan Cup). (In Japanese horseracing, "Sponsor" doesn't mean the man or organisation provide prize money. They provide only the prize, cup, trophy etc.)