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Radio broadcaster Frank Ford and nightclub owner Lee Guber were returning home with their wives after attending a 1954 musical performance presented in a tent. After the two kept commenting on how they could improve on the show they had just seen, Ford's wife told them "Well, why don't you". They went ahead with the idea, leading the creation of Music Fair Enterprises, Inc. Together with Shelly Gross, a television news anchor who had become disenchanted with his profession, the three raised $100,000 to lease the Devon, Pennsylvania site of what they named the Valley Forge Music Fair, which brought in profits exceeding $50,000 in its inaugural season in 1955. Another founding member was H.C. Van Arsdale, President of SmithKline, Inc., who later defended Music Fair, along with other founders, from legal challenges.