Theory of Colours
Johann Wolfgang von Goethe first studied the physiological effect of opposed colors in his "Theory of Colours" in 1810. Goethe arranged his color wheel symmetrically "for the colours diametrically opposed to each other in this diagram are those which reciprocally evoke each other in the eye. Thus, yellow demands purple; orange, blue; red, green; and vice versa: Thus again all intermediate gradations reciprocally evoke each other."