Soft On Demand
By at least 1997, a number of the other older AV companies had gathered around Kuki to pool resources and use the X CITY website for sales and video on-demand: Alice Japan, Atlas21, Max-A, Big Morkal, Media Station (Cosmos Plan) and (later) Sexia. Together, they formed the largest porn conglomerate in Japan at that time although they have been surpassed since by Soft On Demand (SOD) and the Hokuto Corporation.