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In July 2006, Birmingham Christian Radio, Inc., reached an agreement to sell this station to Davidson Broadcasting through their Davidson Media Station WLPH Licensee, LLC, subsidiary. The deal was approved by the FCC on September 8, 2006, and the transaction was consummated on November 3, 2006. The new owners had the station's call sign changed to WRLM on November 7, 2006. As WRLM, this station broadcast a Hispanic-oriented music format branded as "Latino Mix".