Alexander McQueen
In 2008, Alexander McQueen collaborated with mass market retailer Target as "McQ Alexander McQueen for Target". The company was the first collaboration between Target and an international designer. McQueen cited Leila Moss of The Duke Spirit as his muse for the collection. The collection was launched on 4 March 2009, with the band playing at the launch party. The same year, Alexander McQueen collaborated with Samsonite to produce luggage formed using a mould of a human ribcage and sternum on the front and spine on the back. Other pieces in the collection apply animal patterns like crocodile to the bags skin using laser cutting technology. With the catwalk presentations, Alexander McQueen collaborated with Philip Treacy to produce hats for the Spring 2008 collection, and again with the Fall 2009 collection.