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West End Draught is a full-strength beer with an alcohol percentage of 4.5%. Other beers formerly brewed under the West End brand were West End Export, West End Gold, and West End Light, but these are no longer manufactured. "West End Bitter" was extensively shown and consumed in the 1971 Australian feature film "Wake in Fright". West End are the original sponsors of the AFL "Showdown" and the "Slowdown" charity game in the Australian Football League (AFL).