Happy Meal
Kids' meal tie-ins have been released in fast food restaurants in many parts of the world, including Burger King in Europe and North America, as well as Wendy's in North America, and Hungry Jack's in Australia. A McDonald's Happy Meal tie-in with SpongeBob-themed Happy Meal boxes and toys was released in Europe and other international markets in the summer of 2007. In Australia, the advertisement for the McDonald's "SpongeBob" Happy Meal won the Pester Power Award because the ads enticed young children to want its food because of the free toy. As a tie-in beverage for the DVD release of "The SpongeBob SquarePants Movie", 7-Eleven released the limited edition Under-the-Sea Pineapple Slurpee in March 2004. Pirate's Booty released limited edition "SpongeBob SquarePants" Pirate's Booty snacks in 2013.