Tom Ford
At the Texas Centennial in Dallas, Gene (pretending to be movie star Tom Ford) sings on the radio and becomes a national hit. Studio head Swartz (Charles Judels), hoping to capitalize on the publicity, decides to launch a series of Western musicals starring Tom Ford, even though the real Ford cannot sing a note. When the engagement of Gene (as Tom Ford) and Marion is announced in the newspapers, Ford's real fiancée is infuriated. Meanwhile, gambler Tony Rico (Harry Worth) and his henchmen arrive in Dallas to collect the $10,000 that Tom owes. Wilson is forced to pay the debt, plus $25,000 to keep Rico from revealing Gene's identity. Tom Ford finally shows up and reports to Swartz, but the studio head would rather appease the blackmailers than replace Gene with the talentless Ford.