EDF Energy
On 4 January 2008, EDF Energy began advertising on the television through ITV, Channel 4, Channel 5 and various satellite channels. EDF Energy are using "It's not easy being green" as their slogan to target a new greener eco friendly image. In 2009, with Euro RSCG London, EDF Energy created the Team Green Britain campaign, in which Olympic athletes encouraged Britons to be more environmentally aware.