Wrigley Company
In 2016, Skittles faced controversy over temporarily changing the color of the candies from their signature rainbow appearance to white in support of Pride month, LGBT rights and London Pride. The Wrigley Company, a separate representing party of the Skittles brand, mass-produced the limited-edition colorless candies. Skittles' rainbow themed packaging had also been altered temporarily to complement the achromatic confectionery within. On the back of each monochrome package, the Wrigley Company included an explanation for the company's marketing decision: "So this is kind of awkward, but we're just gonna go ahead and address the rainbow-colored elephant in the room. You have the rainbow... we have the rainbow... and usually that's just hunky-dory. But this Pride, only one rainbow deserves to be the centre of attention - yours. And we're not going to be the ones to steal your rainbow thunder, no siree." However, the message was met with confusion in some areas, with