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For many years the Rose Bowl eschewed sponsorship, but in 1999, it became "The Rose Bowl Game presented by AT&amp;T." Unlike the other bowl games, the sponsor was not added to the title of the game, but instead as a presenter. In 2002 it was branded The Rose Bowl Game presented by PlayStation 2. From 2003 to 2010, after the agreement with Sony expired, the game was presented by Citi.