Tokyo International Anime Fair
In Japan alone, "HeartCatch PreCure!" is both the most popular series in the "Pretty Cure" anime franchise to date and also the darkest, with certain tones reflecting personal drama between each of the main characters and villains. The series' success received a cult following by fans and praises of the series' overall presentation and story. The series' character designer, Yoshihiko Umakoshi was also awarded as best Character Designer in the 2010 Tokyo Anime Awards and the 2011 Tokyo International Anime Fair.