Gothic rock
An early neopagan rock band was The Quest, created by Todd Allen. Pagan rock as a more distinct genre emerged in the United Kingdom in 1980s, in particular from gothic rock and related post-punk genres. Gothic rock had become popular among younger pagans as an alternative to the singer-songwriter style established by pagans from the baby-boom generation, which dominated the neopagan institutions in the 1980s and 1990s. One of the first bands to be labeled as Pagan rock by the press was Inkubus Sukkubus, founded in 1989, who have Wiccan members and whose songs use pagan imagery and pagan themes. After Inkubus Sukkubus had some mainstream success with their debut album in 1993, many gothic rock and darkwave bands emerged with neopagan members and lyrical themes. By the mid 2000s, pagan rock had become fully integrated into the mainstream of neopagan events and institutions.