String theory
Research into string theory has been encouraged by a variety of theoretical and experimental factors. On the experimental side, the particle content of the standard model supplemented with neutrino masses fits into a spinor representation of SO(10), a subgroup of E8 that routinely emerges in string theory, such as in heterotic string theory or (sometimes equivalently) in F-theory. String theory has mechanisms that may explain why fermions come in three hierarchical generations, and explain the mixing rates between quark generations. On the theoretical side, it has begun to address some of the key questions in quantum gravity, such as resolving the black hole information paradox, counting the correct entropy of black holes and allowing for topology-changing processes. It has also led to many insights in pure mathematics and in ordinary, strongly-coupled gauge theory due to the Gauge/String duality.