R. J. Reynolds Tobacco Company
In 1994, Pall Mall and Lucky Strike were purchased by Brown &amp; Williamson Tobacco Corporation as the former American Tobacco company shed its tobacco brands. In 2001, Pall Mall was re-branded as a savings brand, and introduced several varieties of filtered cigarettes. Brown &amp; Williamson merged with R. J. Reynolds Tobacco Company on July 30, 2004, with the surviving company taking the name, R. J. Reynolds Tobacco Company. R. J. Reynolds continues to make unfiltered and filtered styles of Pall Mall for the U.S. market, emphasizing the latter. British American Tobacco makes and sells Pall Mall outside the U.S.