كانال دي
In 2006, Şahin was assigned to the position of head of Kanal D. In the term of his management, Kanal D became the leading channel in Turkey and he brought a major change to the perspective of Turkish TV market. For the pursuit of this change, İrfan Şahin and his team positioned Kanal D as a mainstream entertainment channel by detaching Kanal D from thematic channels which broadcast programs from a very wide range of genres. In line with this strategy, it was accepted that Turkish family consisted of five members (mother, father, two children, grandparent) and screen content of Kanal D was designed in accordance with expectations of Turkish family with the aim of making whole family watch at the same time. Beside, the motto of Kanal D was changed as "The channel of Turkey".