Global network
As CH, local stations (except for CHBC and CFJC) used the "CH" brand throughout the day, titling their newscasts "CH News" as opposed to using their often well-known call signs. Similar network-based branding practices have been common at most local TV stations in Canada, including the O&amp;Os of Canwest's primary Global network, since the late 1990s. Upon converting to E!, that brand became similarly predominant for most of the broadcast day.