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Twice is one of the celebrity endorsers of Lotte Duty Free. They also collaborated with shoe company Spris and created their own shoe brand called "Twice by Spris". In early 2017, Twice was selected by beverage maker Donga Otsuka to promote the company's flagship sports drink Pocari Sweat on its 30th anniversary. They became the first idol group to model for the brand. Pocari Sweat recorded 100 billion won sales for the first half of the year, a 10% increase over 2016's sales.