Kansai Electric Power Company
Lum is a well known and popular character in Japan, and has been described as "the original Otaku dream girl". On 4 April 1982, Lum and other characters from "Urusei Yatsura" appeared in two public service announcements for Kansai Electric Power Company regarding being careful with kites and koinobori around electrical lines. Hirano Fumi, the voice of Lum, did the main voice overs for the commercials.