Juba II
Cleopatra is said to have exerted considerable influence on Juba II's policies. Juba II encouraged and supported the performing arts, research of the sciences and research of natural history. Juba II also supported Mauretanian trade. The Kingdom of Mauretania was of great importance to the Roman Empire. Mauretania engaged in trade all across the Mediterranean, particularly with Spain and Italy. Mauretania exported fish, grapes, pearls, figs, grain, wooden furniture and purple dye harvested from certain shellfish, which was used in the manufacture of purple stripes for senatorial robes. Juba II sent a contingent to Iles Purpuraires to re-establish the ancient Phoenician dye manufacturing process. Tingis (modern Tangier), a town at the Pillars of Hercules (modern Strait of Gibraltar) became a major trade centre. In Gades, (modern Cádiz) and Carthago Nova (modern Cartagena) in Spain, Juba II was appointed by Augustus as an honorary Duovir (a chief magistrate of a Roman colony or town).