The God Delusion
Theist author Marion Ledwig suggests that the foundation may have been set up as an atheist counterpart to the John Templeton Foundation, an organization which Dawkins has publicly criticized, especially in "The God Delusion", for corrupting science. In a TED talk prior to writing "The God Delusion", Dawkins had called for the need for an "anti-Templeton" to step up, saying that if his books sold better, he would take the initiative himself.