Hell in a Cell
Hell in a Cell is a gimmick pay-per-view (PPV) event produced annually in October by WWE since 2009. The concept of the show comes from WWE's established Hell in a Cell match, in which competitors fight inside a 20-foot-high roofed cell structure surrounding the ring and ringside area. The main event match of the card is contested under the Hell in a Cell stipulation. The 2012 event was the fourth event under the Hell in a Cell chronology and was held on October 28 at Philips Arena in Atlanta, Georgia.