Hiroshi Yamauchi
Reaction was swift on the Tokyo Stock Exchange, and Nintendo's shares fell by 400 yen (almost 5%) the following morning to 12,200 yen. Then-president of Nintendo, Hiroshi Yamauchi, said at a press conference the day after the episode had aired that the video game company was not responsible since the original "Pokémon" game for its Game Boy product was presented in black and white.