Lucky Strike
Throughout his thirty-three year tenure with Lucky Strike, Riggs co-hosted shows with many of the most famous men on radio and television of the era, including Jack Benny, Fred Allen, Kay Kyser, and Jack Paar. Most notably, Riggs’ appeared many times on television advertising Lucky Strike Cigarettes with singer Frank Sinatra. With the aid of Riggs, Lucky Strike was able to broaden their marketing basis and become the industry leader in cigarette sales.