Kraft durch Freude
Envisioning widespread car ownership as part of the new Germany, Hitler arranged for designer Ferdinand Porsche to draw up plans for the "KdF-wagen" (Strength Through Joy car), intended to be an automobile that everyone could afford. A prototype was displayed at the International Motor Show in Berlin on 17 February 1939. With the outbreak of World War II, the factory was converted to produce military vehicles. None were sold until after the war, when the vehicle was renamed the Volkswagen (people's car).