Disney Princess
MCNG Marketing wrote "Cinderella alone is a brand that is easily worth hundreds of million of "bippity boppity" dollars." The blog Fragments said "Cinderella seems to be the main princess in the Disney Princess franchise–there are 108 items for Cinderella on DisneyStore.com ... Cinderella is the alpha-princess of the Disney Princess franchise, which seems a bit odd since she is from the second-oldest film that is included in the franchise."