Joseph Goebbels
In 2005, Maćašev created an art project in the form of an advertising campaign in Belgrade, Joseph Goebbels (TM). The campaign featured billboards, posters, radio, and television spots featuring mosaic images of Nazi Minister of Propaganda Joseph Goebbels that are created using the icons of major media companies. The main message was that Joseph Goebbels is a father of contemporary media culture and mass-communication. This artwork was derived from his previous web art piece “Unstable portrait of Joseph Goebbels”. The project has garnered plenty of attention throughout the world.