Wembley Arena
On 1 February 1978 the Empire Pool was renamed Wembley Arena. In 2013 the US live music company AEG took over Wembley Arena and a year later they signed a 10-year naming-rights and sponsorship deal with the energy company SSE (formerly Scottish Southern Electric) to help fund this. Wembley Arena was renamed The SSE Arena, Wembley, on 1 June 2014.