Le Sceptre d'Ottokar
James Heneage established the Ottakar's chain in 1987, taking inspiration from "The Adventures of Tintin" book "King Ottokar's Sceptre". He saw a lucrative market in small towns that lacked a Waterstones branch and opened stores in Loughborough, Brighton, Banbury, Salisbury and Trowbridge. A number of Ottakar's stores drew on the Tintin connection and had walls painted with scenes from the series. The Ottakar store in Bromley, London had a large rocket taken from the Tintin novels so that children could play inside it. Above the rocket was a cartoon picture of the night sky to add to the effect.