El Tajín
The product now called Tajín was created by Fernandez's grandmother, "Mama Necha", as a sauce. Fernandez wanted to recreate the sauce in powder form so he could market it, and was intent on developing a process to dehydrate the chilis and limes. After visiting the pre-Columbian archaeological site El Tajín in the state of Veracruz, Fernandez decided to name his product after it. Tajín entered the U.S. market in 1993.