Hidamari Sketch
In developing the character, writer Gen Urobuchi imagined the series' protagonist as being a girl with a "cheerful and idealistic" personality, in contrast to his usual writing style. Madoka was designed by Ume Aoki, who used the character Yuno from her manga "Hidamari Sketch" as an initial basis. Although her theme color was intended to be white, it was changed to pink. Aoki also noted the difficulty of drawing Madoka due to her double ponytail hair. Madoka is voiced by Aoi Yūki in Japanese, and Christine Marie Cabanos in English.