Information management
A cellular business structure is partly related, philosophically speaking, to the notion of 'spontaneous order' described by prominent social theorist F. A. Hayek. The theory posits that free association and open access to up-to-date information will lead to individuals naturally creating and sustaining social groups to co-operate for mutual benefit. Information management is a crucial aspect of why even otherwise successful groups will face compounding difficulties and perhaps fail due to problems with interpersonal communication and other issues.