Business Insider
In April 2011, Blodget sent out a notice inviting publicists to "contribute directly" to "Business Insider." , "Business Insider" allowed the use of anonymous sources "at any time for any reason". According to the World Association of Newspapers and News Publishers, "Business Insider" gave SAP "limited editorial control" over the content of its "Future of Business" section . The website publishes a mix of original reporting and aggregation of other outlets' content. "Business Insider" has also published native advertising.