Carrie Bradshaw
Small and little-known, Fendi lent Baguettes as props for HBO's "Sex and the City", a new show that was fast growing in popularity. In one of the episodes, Carrie Bradshaw gets mugged in a narrow street. The robber asks for her "bag", to which Carrie replies "it's a Baguette". Fendi was the first luxury house to lend a piece to Patricia Field, the show's costume designer and stylist. Sarah Jessica Parker has credited her bag for establishing the show and her character, Carrie Bradshaw, saying "Having Carrie wear the Baguette was a defining moment for us, and marked the beginning of everything". The success of the Baguette bag led LVMH to acquire Fendi in 1999.