Confirmation bias
Individuals motivated by directional outcomes have the intention of accomplishing a specific goal. These goals can range from appearing smart, courageous or likeable to affirming positive thoughts and feelings about something or someone to whom they are close or find likable. If someone is motivated by non-directional outcomes, he or she may wish to make the most logical and clear decision. Whether a person is motivated by directional or non-directional outcomes depends on the situation and the person's goals. Confirmation bias is an example of thought-processing motivated by directional outcomes. The goal is to affirm previously held beliefs, so one will use less thorough thinking in order to reach that goal. A person motivated to get the best education, who researches information on colleges and visit schools is motivated by a non-directional outcome. Evidence for outcome-influenced motivation is illustrated by research on self-serving bias. According to ,