Sea turtle
In 2005, Dorismar posed for provocative posters distributed in Mexico aimed at protecting endangered sea turtle eggs from being harvested by people who believe they are a source of virility, proclaiming "My man does not need turtle eggs because he knows that they don't make him more potent", and "Sea turtle eggs "DO NOT" increase sexual potency!" These advertisements drew some derision from women's rights groups, and several environmental groups refused to be associated with the campaign.