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From 1966 to 1974, Whitfield produced virtually all of the Temptations' music, experimenting with sound effects and other production techniques. He found a songwriting collaborator in lyricist Barrett Strong, the performer on Motown's first hit record, "Money (That's What I Want)", and wrote material for the Temptations and other Motown artists such as Marvin Gaye and Gladys Knight &amp; the Pips, both of whom recorded Whitfield-produced hit versions of the Whitfield/Strong composition "I Heard It Through the Grapevine". The Gladys Knight &amp; the Pips' version was the best-selling Motown single so far, but it was surpassed a year later by Gaye's version.