New Life Movement
In March, Chiang issued guidance, consisting of 95 rules of the New Life Movement, being a mixture of Chinese traditions and western standards. It was a vast propaganda movement, with war mobilization and military maneuvers on a scale that China had never experienced before. But because the plan was so ambitious and rigid, and because its policies created too much inconvenience in the everyday lives of the people, it fell into disfavor. Nearly three years later in 1936, Chiang had to accept that his favorite movement had failed. Deng, Kang and Jiang Xiaoxian (蔣孝先), Chiang's nephew and bodyguard, also BSS members were appointed General Secretariats of the New Life Movement, with supervision of public lifestyles enforced by BSS cadres. By controlling the mouthpieces of the KMT, the BSS openly expressed advocacy of fascism in its publications.