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Speaking to the 1990s setting of "Captain Marvel", "the MCU's first full period piece since 's "Captain America: The First Avenger" in 2011", Richard Newby of "The Hollywood Reporter" felt the return of younger versions of some characters introduced and killed in earlier films "open[ed] up the MCU in a whole new way and broaden[ed] the franchise's mantra of 'it's all connected. Speaking specifically to Clark Gregg's appearance as Agent Phil Coulson in the film, Newby noted the appearance "doesn't exactly mend fences between Marvel's film and TV divisions, [but] it does strengthen the connective tissue and the sense that these characters still matter in the grand scheme of Marvel's film plans". He also hoped that continuity from "Agents of S.H.I.E.L.D." would be maintained in "Captain Marvel", especially since Coulson has dealt with the Kree in the series. Newby also added that shifting to different time periods would help Marvel Studios "sustain this cinematic universe for the next 10 years" by allowing them to repeat some of the genres previously used, as they could then feel "fresh" and have "different rules and different restraints," as well as allow them to build upon material established in the television series such as "Agent Carter". He concluded,