Bob Iger
Though Disney Studio Chairman Dick Cook was a staunch supporter of Miramax, the brand was less of a priority for CEO Bob Iger, whose strategy was to focus on Disney's branded mass entertainment that can be exploited across Disney's theme parks, television and consumer products. Following Disney's $4 billion acquisition of Marvel Entertainment in 2009, Cook was succeeded by Rich Ross. As a result, Miramax was relegated to the status of distribution label within the Walt Disney Company. The company confirmed that it was looking into selling the Miramax label on February 9, 2010, with Bob Iger explaining "We determined that continuing to invest in new Miramax movies wasn't necessarily a core strategy of ours".