Plants vs. Zombies
On May 20, 2009, "Plants vs. Zombies" was declared the fastest-selling video game created by PopCap Games, quickly becoming their best-selling video game; surpassing their previous popular games: "Bejeweled" and "Peggle". In a presentation at Game Developers Conference China 2010, James Gwertzman, the vice president of the Asia/Pacific division of PopCap Games, revealed the game had sold 1.5 million copies internationally. Fan estimated half of sales came from hardcore gamers. Larry Hryb, director of programming for Xbox Live, reported that "Plants vs. Zombies" was the thirteenth most purchased 2011 game on Xbox Live Arcade. "Plants vs. Zombies" was particularly successful on the App Store. According to PopCap, the iOS release of "Plants vs. Zombies" sold more than 300,000 copies during its first nine days, generating more than $1million in gross sales. It rose to number one in sales and money grossed from a mobile video game before losing the spot nine days after release. , nine million copies have been downloaded across all iOS platforms.