지상파
As with music, the story of the first two decades of the 21st century was the growth of streaming television services in competition with older forms of television, such as Terrestrial television, cable television, and satellite television. The first major company to dominate the streaming service market was Netflix, which began as a DVD-delivery service in the late 1990s, transitioned into an online media streaming platform initially focused on delivering content produced by studios, then began to produce its own content, beginning with the popular and critically acclaimed series "House of Cards" in 2013. Netflix's success encouraged the creation of numerous other streaming services, such as Hulu, YouTube Premium, Amazon Prime Video, and Disney+, which within a year of its launch overtook Netflix as the most downloaded television streaming application.