Masaru Ibuka
A Swedish company Coding Technologies (acquired by Dolby in 2007) developed and pioneered the use of SBR in its MPEG-2 AAC-derived codec called aacPlus, which first appeared in 2001. This codec was submitted to MPEG and formed the basis of MPEG-4 High-Efficiency AAC (HE-AAC), standardized in 2003. Lars Liljeryd, Kristofer Kjörling, and Martin Dietz received the IEEE Masaru Ibuka Consumer Electronics Award in 2013 for their work developing and marketing HE-AAC. Coding Technologies' SBR method has also been used with WMA 10 Professional to create WMA 10 Pro LBR, and with MP3 to create mp3PRO.