血と土
As a young man, Weilgart observed the pervasive and insidious effects of state planned Nazi propaganda. In particular, he was struck by how double meanings, together with similar sounds in slogans often associated unrelated words into suggestive "stereotyped formulas", [that would] "arrest the attention and appeal to the hearts of the national masses" (Hitler, "Mein Kampf," 1925). For example, in one of the most repeated political slogans, "Ein Volk, Ein Reich, Ein Führer!" ("One people, One empire, One leader!") the word Volk sounds similar to "folgt", meaning to follow or obey; "Reich" also means rich; so the phrase points to a subliminal association: that the populace obeys and follows their leader, who leads them to a wealthy empire. "Blu-Bo" from "Blut und Boden" (Blood and Soil) was also a key slogan of Nazi ideology, as well as of course "Heil Hitler!" (Hail Hitler! - "heil" also meaning salvation, safe, well).