Virgin Group
Virgin Mobile South Africa (VMSA) is a mobile virtual network operator (MVNO) which was launched in 2006 as a joint venture between Sir Richard Branson's Virgin Group and Cell C. Based in Johannesburg, the bustling business-hub of South Africa, Virgin Mobile South Africa has established itself as a dynamic and growing brand with stores nationwide. In February 2011, Cell C sold its stake to Virgin Group and Calico Investments, after which Virgin Group assumed a controlling stake.