Stroganov family
The Stroganov family, wealthy merchant-capitalists with extensive resources and influence in Russia, played a significant role in developing Siberia's fur trade. The Stroganovs owned several pieces of land in Siberia and made large profits trading with the natives for fur on these lands. The Stroganov family lead the way to fur trading in Siberia, which became both economically and culturally important to both Russia and Siberia.