年末商戦
In Sweden, where the week of the first Advent Sunday marks the official start of the Christmas and holiday season, continuing with Saint Lucy's Day on December 13, followed up by Christmas before the "Mellandagsrea" (between days sell off) traditionally begins on December 27 (nowadays often December 26 or even December 25) and lasts during the rest of the Christmas holiday. It is similar to Black Friday, but lasts longer. They last 34–35 days. Black Friday itself has also gained publicity in Sweden since the early-2010s. The Swedish Christmas and holiday season continues over Epiphany, and finally ends on St. Knut's Day when the children have a Knut's party.