Military dictatorship
During the Military dictatorship in Brazil in the 1970s, there was a policy of import substitution that forbade or restricted imports. Because of that, local products (like Tonante guitars) offered to cheaper values and this helped the company to increase its sells. Tonante guitars cost even less than local competitors such as Giannini, Snake or Finch electric guitars. Therefore Tonante was one of the manufacturing companies which helped popularize stringed instruments in Brazil.