Shigeru Yoshida
In spite of GHQ planning, the Japanese government, ministry and NHK resisted strongly. Baba persuaded newspapers, advertising agencies and parts of the private sector to be in support of the plan for commercial broadcasting. At the end of 1949, GHQ grew tired of waiting for the promotion of commercial broadcasting by Japan, and, finally, GHQ was able to get a letter from Douglas MacArthur to Shigeru Yoshida.