White supremacy
By the late 1960s, more than a few token blacks were hired at advertising agencies, and the sensitivity to the problem increased. The leading black magazines "Essence" and "Jet" routinely deplored racism in mainstream media, especially in the negative depictions of black men and women. However "Essence" and "Jet" in the 21st century themselves ran about a dozen ads a year, especially for skin lighteners, that were pervaded with "racism and White supremacy."