Princess Knight
The company increased its presence as a manufacturer in the 2010s by releasing dolls for music acts including Take That, JLS, The Wanted, One Direction and Justin Bieber. This would be followed by house-developed lines such as Animagic, and the popular award winning Moshi Monsters. Vivid Imaginations would also go on to sign agreements with large TV networks, such as Nickelodeon in 2017, working on the series Nella the Princess Knight.