Season ticket
Season ticket sales began June 1, 2011, with Manitoba Moose season ticket holders having priority. The team sought to sell 13,000 season tickets in an effort to prove its viability. Within the first three and a half hours, the new franchise sold 1,870 packages to Moose season ticket holders. Season tickets opened to the general public on June 4 and sold out in 17 minutes. Once the "Drive to 13,000" was completed, True North started a season ticket waiting list, which was shut down after 8,000 people signed up in two hours. In July 2011, tickets for October 9 home opener against the Montreal Canadiens were listed for an average price of $1,711 on StubHub, with an average selling price of $713.