Völkischer Beobachter
In 1927, he became a lead writer for "Völkischer Beobachter", the Nazi Party newspaper. From 1928 to 1945, Berchtold was an SA leader on the staff of the Supreme SA leadership (OSAF). In 1934, he became the permanent deputy editor-in-chief of the "Völkischer Beobachter" newspaper. In the following years, he operated primarily as a journalist and propagandist. In 1928, Berchtold founded the newspaper "SA-Mann" ("SA Man"). Until January 1938, he was the main writer of the paper, which was published by the OSAF. Berchtold was also the author of various Nazi publications and staff of additional magazines.