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In addition to his BBC Radio 1 weekend show, he joined BBC Radio London in 1981, where he presented the weekday afternoon show. It was here that he showed his appreciation of soul music. "Soul music is sexy music, raunchy music. I didn't want it to be a niche thing, I wanted to bring it to a mass audience. I wanted cab drivers to listen to it because I think pop soul is fabulous, I do, really", he told Simon Hattenstone.