Season ticket
This all changed when a new regime, chaired by David Holmes, took control of Rangers in 1986. Graeme Souness was appointed player–manager, while several English stars, including Terry Butcher and Chris Woods, were signed. Season ticket sales rose from 7,000 in 1986 to over 30,000 in the 1990s, while commercial income increased from £239,000 in 1986 to over £2 million in 1989. The introduction of computerised ticketing, zonal public address systems and closed-circuit television for monitoring turnstile areas meant that Ibrox was at the forefront of stadium management. Rangers also adopted the American technique of analysing the types of fans in each area of the stadium and adjusted their food stalls accordingly. Greater success on the pitch meant that Ibrox demonstrated that seated stadiums would be welcomed by most fans, if designed and fitted well.