Product placement
Product placement, or embedded marketing, is the placement of brands or products in media in order to advertise, and has been in television from almost the very beginning, but has increased with introduction of devices such as DVRs which allow viewers, and therefore consumers, to fast-forward through adverts. It has been suggested that the idea that product placement is a form of selling out is Anglocentric, as American television shows such as "American Idol" and "Celebrity Apprentice" recorded over 500 examples of brand integration in 2011 according to Nielsen.