Shibuya Station
Shibuya has achieved great popularity among young people since the early 1980s. There are several famous fashion department stores in Shibuya. Shibuya 109 is a major shopping center near Shibuya Station, particularly famous as the origin of the "kogal" subculture. Called "Ichi-Maru-kyū," which translates as 1–0–9 in Japanese, the name is actually a pun on that of the corporation that owns it — Tōkyū (which sounds like 10–9 in Japanese; this is numerical substitution, a form of goroawase wordplay). The contemporary fashion scene in Shibuya extends northward from Shibuya Station to Harajuku, where youth culture reigns; Omotesandō, the zelkova tree- and fashion brand-lined street; and Sendagaya, Tokyo's apparel design district.