Naming rights
Naming rights were budgeted to bring in $800,000 annually, but in 2007 when the project was $400,000 under that estimate, the city agreed to draw up to $200,000 a year from its general fund to partially make up the difference. The Durham city council agreed to an additional $200,000 request in April 2009 for video and trash facility installation. While the City has had some success with naming rights, securing major naming rights sponsorships has been challenging due to current economic conditions.