World Book Day
The United Kingdom's own version of World Book Day began in 1998, launched by Prime Minister Tony Blair at the Globe Theatre in London. Several million schoolchildren in the UK were given a special £1 World Book Day Book Token (€1.50 in Ireland) which could be redeemed against any book in any UK bookshop. A specially created WBD anthology priced at £1 (€1.50 in Ireland) was also published. All World Book Day point of sale and the £1 book carried the special World Book Day logo to help unify the initiative through all outlets.