إم بي إي جي
The initiative for which he is best known started in 1988, when he originated the ISO/IEC standardization activity known as MPEG (or Moving Picture Experts Group) (originally ISO TC 97/SC 2/WG 8, later ISO/IEC JTC 1 SC 29/WG 11), of which was the Convenor (chairman) from its start until June 2020. This group, with a membership of over 300 experts, representing 20 countries and various industries having a stake in digital audio and video, produced the MPEG-1 and MPEG-2 standards that facilitated the emergence of digital audio-visual media.