東京ガールズコレクション
Big Boys Cry was first heard in a commercial promoting Kosé's make up line: Kosé Esprique on February 23, 2013. The song was then made its debut at the Tokyo Girls Collection 2013 Spring/Summer Fashion Show where Namie Amuro performed the song live as a surprise guest. Finally, its promotional music video was released on March 5, 2013.