My Love from the Star
However, 90% of Korean Street customers are local Hong Kong people, the growing popularity of Korean culture in Hong Kong being driven by the 2005 Korean drama "Dae Jang Geum", and more recently by 2014 drama "My Love from the Star". The popularity of "My Love from the Star" has led to rents in the area to rise by over 40%. From Kimberley Street proper, "Korean Street" has expanded into the neighbouring Kimberley Road and Austin Road.