Yuichi Kodama
The song served as the second song used in Ezaki Glico's Watering Kissmint advertisement campaign featuring Ringo Sheena as a spokesperson. The commercials began airing on January 16, 2010, and the song was released digitally to cellphones on the same day. The commercials were directed by Yuichi Kodama, who had worked as a music video director with the band since "OSCA" in 2007.