Hidetoshi Nakata
Crespo was sponsored by sportswear company Nike and appeared in Nike commercials. In a global Nike advertising campaign in the run-up to the 2002 World Cup in Korea and Japan, Crespo starred in a "Secret Tournament" commercial (branded "Scorpion KO") directed by Terry Gilliam, appearing alongside footballers such as Thierry Henry, Ronaldo, Francesco Totti, Ronaldinho, Luís Figo, Roberto Carlos and Hidetoshi Nakata, with former player Eric Cantona as the tournament "referee".