Sunflower Student Movement
Under both President Chen and President Ma Ying-jeou, the main political changes in cross-straits relationship involved closer economic ties and increased business and personal travel. Such initiatives was met by grassroots oppositions such as the Sunflower Student Movement, which successfully scuttled Cross-Strait Service Trade Agreement in 2014. President Ma Ying-Jeou advocated for the revitalization of Chinese culture, as in the re-introduction of Traditional Chinese in texts to mainland China used in Taiwan and historically in China. It expressed willingness to allow Simplified Chinese to be used for informal writing.