White Day
It was no coincidence that the music video was released during White Day as Heo said: "The event itself is the comeback." On White Day, men are supposed to give something back to women who gave them gifts on Valentine's Day, In the same way, the idea behind "The Art of Seduction" is that Heo approaches women and gives himself to them. While the lyrics talk about a man aggressively seducing ladies, the music video is the complete opposite in that Heo is shown held captive by a delusional fan.