The Golden Bough
The anthropological origin of archetypal criticism can pre-date its analytical psychology origins by over 30 years. "The Golden Bough" (1890–1915), written by the Scottish anthropologist Sir James George Frazer, was the first influential text dealing with cultural mythologies. Frazer was part of a group of comparative anthropologists working out of Cambridge University who worked extensively on the topic. "The Golden Bough" was widely accepted as the seminal text on myth that spawned numerous studies on the same subject. Eventually, the momentum of Frazer's work carried over into literary studies.