Симпсоны в кино
In 2007, Malt-O-Meal took part in the "reverse product placement" marketing campaign for "The Simpsons Movie" and packaged one of their cereals, Tootie Frooties, as "Krusty-O's". The cereal was sold in 7-Eleven stores across America along with other "The Simpsons Movie" related products.