Fête nationale du Québec
After his election, Johnson organized two demonstrations against stores, in particular Eaton's and The Hudson's Bay Company, that did not place English on their in-store advertising (which was once again legal after amendments to the Charter of the French Language in 1994). Johnson told a crowd of demonstrators that he refused an Eaton's offer to put up English signs in their stores if AQ would quietly call off the protest, as Johnson wanted to make it a public issue. Johnson also had AQ's constitution amended to add his view that Canada's federal government should refuse to recognize a Quebec unilateral declaration of independence. Johnson also made headlines when the Entartistes threw a cream pie in his face while he marched in Montreal's 1998 Saint-Jean-Baptiste Day parade.