Tokyo International Anime Fair
Production of "Summer Wars" commenced in 2006. Art director Youji Takeshige incorporated Japanese houses into his background designs. Hosoda also insisted that 80 family members were to be included as main characters. The project was first announced at the 2008 Tokyo International Anime Fair and the first trailer of the film was released in April 2009. Audience interest was fueled primarily through word of mouth and Internet publicity. A manga adaptation of the film was written by Iqura Sugimoto and began its serialization in July 2009.