Super Mario Land
At Nintendo CEO Hiroshi Yamauchi's request, Game Boy creator Gunpei Yokoi's Nintendo R&amp;D1 developed a "Mario" game to sell the new console. It is the first handheld console "Mario" game and the first to be made without Mario creator and Yokoi protégé Shigeru Miyamoto. Accordingly, the development team shrunk gameplay elements for the device and used some elements inconsistently from the series. "Super Mario Land" was expected to showcase the console until Nintendo of America bundled "Tetris". The game launched alongside the Game Boy first in Japan in April 1989, and later worldwide. "Super Mario Land" was rereleased for the Nintendo 3DS via Virtual Console in 2011, which features some presentation tweaks.