Lionel Corporation
Lionel struck a deal with General Mills to lease the Lionel name for ten years starting in 1970. This deal included the purchase of a portion of the Lionel tooling and as part of the agreement, production &amp; sale of the 1969 train product line would be handled by the Lionel Corporation. The balance of the tooling was purchased on December 31, 1969. The lease was renegotiated in 1974.