Ralph Lauren
Ralph Lauren opened his first flagship in the Rhinelander mansion, on Madison Avenue and 72nd Street in New York City in 1986. Lauren re-created the building's original opulence with a young design consultant named Naomi Leff, with whom he had previously worked on Ralph Lauren Home. The Polo Sport line was introduced in 1992 followed by over ten additional lines and acquired brands, including Ralph Lauren Purple Label in 1995 and Lauren Ralph Lauren in 1996.