Praça do Comércio
During the two months ahead of the tournament, the Henri Delaunay Trophy travelled across Portugal to promote the European Championship finals in the host country. The tour began on 8 April 2004 at the Praça do Comércio in Lisbon, where the launching ceremony took place with the presence of Portuguese football legend and tournament ambassador Eusébio. A total of twenty towns and cities were visited by the trophy tour caravan, including the ten that would host matches.