Lim Kit Siang
In 1995, the party ran what has become widely known as the "Robocop" campaign to wrest Penang from the Barisan Nasional. Despite the hype, the campaign was a failure as the party only won one state and three parliamentary seats. The strategy backfired when Prime Minister Mahathir, BN leaders and the media criticised Lim Kit Siang as a "robot" and "soulless" person.