Martha Jones
Following Richmond's death on April 21, 1965, his associate Walter Pierce assumed direction of the Celebrity Series. In 1986, Mr. Pierce hired Martha H. Jones as the Celebrity Series' Director of Marketing. She later became General Manager, and, in 1996, when Mr. Pierce retired his full-time post, Martha Jones was appointed Executive Director. Following Martha Jones' retirement from the Celebrity Series in 2011, Gary Dunning was appointed to the position.