Masaru Ibuka
Sony of Canada Ltd. evolved from General Distributors (Gendis) founded in 1954. In collaboration with the founders (Akio Morita and Masaru Ibuka) of Sony Corporation, Albert D. Cohen and his five brothers negotiated early distribution of Sony's first transistor radio, TR55 in 1955. The Cohens also negotiated for T. Eaton Co. Limited to be the first company to retail Sony products outside Japan. Known originally as Gendis Sony, Sony of Canada Ltd. was officially founded in 1968.