Rolls-Royce Limited
The first Rolls-Royce car, the Rolls-Royce 10 hp, was unveiled at the Paris Salon in December 1904, although in the early advertising it was the name of Rolls that was emphasised over that of Royce. In 1906 Rolls and Royce formalised their partnership by creating Rolls-Royce Limited, with Rolls appointed Technical managing director on a salary of £750 per annum plus 4% of the profits in excess of £10,000. Rolls provided the financial backing and business acumen to complement Royce's technical expertise. In 1907 Rolls-Royce Limited bought out C. S. Rolls &amp; Co.