Disney Princess
Rapunzel is the tenth member of the Disney Princess line-up, a marketing franchise aimed primarily at young girls that manufactures and releases products such as toys, video and audio recordings, clothing, and video games. The Walt Disney Company introduces characters into its Disney Princess line-up through coronation. Rapunzel's was held on October 2, 2011, at the Kensington Palace in London, England; the character became the franchise's first princess to have been computer-animated. However, the franchise uses a traditionally animated rendering of Rapunzel in most of its merchandise. Following her coronation, Rapunzel was recognized with her own page on the official Disney Princess website.