Classic rock
WWUZ officially launched in October 1998 with a Classic rock format. In April 2000, the station switched to Classic Hits, branded as "96.9 the Rock". In February 2002, WWUZ changed back to its Classic Rock format, branded as "Classic Rock 96.9". On March 15, 2012, WWUZ changed its branding to "96.9 the Rock", but kept the Classic Rock format.