Lolita fashion
Since 2007, several Pullip dolls have been released through fashion and design-based collaborations, such as with designer H. Naoto; clothing brand SunaUna; Lolita fashion houses Angelic Pretty and Baby, The Stars Shine Bright; and doll customizers Kanihoru, Mitsubachi@BabyBee, Silver Butterfly, Sheryl Designs and PoisonGirl.