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Afflis, along with fellow wrestler and business partner Wilbur Snyder, purchased the Indianapolis NWA promotion in 1964 from its longtime owner Jim Barnett. Afflis renamed the territory the World Wrestling Association (WWA) and promoted himself as its champion. While he ran it as an independent promotion with its own titles and champion, the WWA had a working agreement with the larger AWA (owned by wrestler Verne Gagne), sharing talent and recognizing their championships. This agreement benefited both promotions and led to the Bruiser having five AWA World Tag Team Championship reigns, with tag team partner, The Crusher, who was billed as his "cousin". The Bruiser was the first to christen Manager Bobby Heenan with the nickname of "The Weasel" during his run in the territory. Afflis' WWA ran from 1964 until 1989, when he finally tired of losing talent, TV, and fan attendance to the World Wrestling Federation (WWF).