省エネルギー
Energy conservation is broader than energy efficiency in including active efforts to decrease energy consumption, for example through behaviour change, in addition to using energy more efficiently. Examples of conservation without efficiency improvements are heating a room less in winter, using the car less, air-drying your clothes instead of using the dryer, or enabling energy saving modes on a computer. As with other definitions, the boundary between efficient energy use and energy conservation can be fuzzy, but both are important in environmental and economic terms. This is especially the case when actions are directed at the saving of fossil fuels. Energy conservation is a challenge requiring policy programmes, technological development and behavior change to go hand in hand. Many energy intermediary organisations, for example governmental or non-governmental organisations on local, regional, or national level, are working on often publicly funded programmes or projects to meet this challenge. Psychologists have also engaged with the issue of energy conservation and have provided guidelines for realizing behavior change to reduce energy consumption while taking technological and policy considerations into account.