line_text: People respond to the human touch and that's what I give them. I can look at a client and I can say, 'Hello, how are you? How's business been going?' And we can go back and forth for sometime and uh, then I'll say, How much, how many reams do you want?' And they'll order it and then I'll take care of all the sales. I'll make sure that they get that paper. And they appreciate that.