line_text: Why are surveys important? Okay, hypothetical: A man wants to buy 500 reams of....carrots. And, so he's like 'What do I do? Where do I go? Do I go to the insensitive carrot supplier, the insensitive carrot salesman? Or do I go to the nice carrot salesman, who will maybe charge a few cents more per ream of carrot, but guarantee next-day delivery on your carrots? Most companies need their carrots the next day. Now, substitute paper for carrots, and that is why surveys are important.'