733-030-0036 Special Requirements — Interstate Highways and Expressways (1) Logo Plaques (also known as Business Identification Sign Panels): (a) Logo Plaques shall be separate panels that are attached to a Logo Sign. (b) A Logo Plaque shall display either an identification trademark, logo or a word message reproduced in the colors and general shape consistent with customary use, and any integral letters must be in proportionate size. The Registered Business Name, as defined in 733-030-0011(40), and a Supplemental Message is the only wording allowed on the Logo Plaque. Messages, symbols, and trademarks which resemble any official traffic control device are prohibited. Scanning graphics shall not be displayed. (c) The vertical and horizontal spacing between logo plaques on Logo Signs shall not exceed eight inches and 12 inches, respectively. (d) Logo Plaques that use a blue background should also have a white reflective border to provide contrast to the blue Logo Sign. Logo Plaques that use a contrasting color background to the blue Logo Sign may omit the need for a white border. (e) Word messages on Logo Plaques on Interstates, Freeways and Expressways shall have a minimum letter height of 8 inches and the identification trademark or logo should be proportional to that height. Word messages on Ramp Plaques on exits and Logo Plaques on Conventional State Highways shall have a minimum letter height of 4 inches and the identification symbol/trademark or logo should be proportional to that height. (f) Logo Plaques on the Interstates, Freeways and Expressways shall not exceed 60 inches in width and 36 inches in height, including border; (g) Ramp Plaques on the exits shall not exceed 16 inches in width and 10 inches in height, including border; (h) Logo Plaques on the Conventional State Highway shall not exceed 24 inches in width and 18 inches in height, including border. (2) Application: (a) The number of Specific Service Signs along an approach to an interchange or intersection, regardless of the number of Service Legends displayed, shall be limited to a maximum of four. (b) On the Conventional State Highway, the total height of any combination of Logo, TOD and Museum signs in a sign assembly shall be limited to a maximum of seven feet. (c) The number of Service Legends represented on any one Logo Sign shall be limited to three. If three Service Legends are displayed on one Sign, then the Logo Plaques shall be limited to two for each Service Legend (for a total of six Logo Plaques). If two Service Legends are displayed on one sign, then the Logo Plaques shall be limited to either three per Service Legend (for a total of six Logo Plaques) or four for one Service Legend and two for the other Service Legend (for a total of six Logo Plaques). The Service Legend and Logo Plaques shall be displayed such that the road user will not associate them with another Service Legend on the same sign. (d) The same Service Legend shall not be displayed on more than two signs. Where more than six businesses of a specific Service Legend are eligible for Logo Plaques at the same interchange or intersection, additional Logo Signs of that same Service Legend may be displayed. The additional Logo Plaques may be displayed either by placing more than one Service Legend on the same sign or by using a second Sign of that same Service Legend (if the additional Sign can be added without exceeding the limit of four total Signs at an interchange or intersection approach). No more than 12 Logo Plaques of a specific Service Legend shall be displayed at the same interchange or intersection approach. (e) At numbered single-exit interchanges, the Service Legend followed by the exit number shall be displayed on one line above the Logo Plaques. This does not apply to Logo Signs already erected before December 15, 2000, but will be corrected as the Logo Signs are replaced. At unnumbered interchanges, the Directional Legend NEXT RIGHT (LEFT) shall be used in place of the exit number. (f) At double exit interchanges, the top section shall display the Logo Plaques for the first exit and the bottom section shall display the Logo Plaques for the second exit. The Service Legend and the exit number shall be displayed in a line above the Logo Plaques in each section. The exit number requirements of this section do not apply to Logo Signs erected before December 15, 2000, but will be corrected as the Logo Signs are replaced. At unnumbered interchanges, the Directional Legends NEXT RIGHT (LEFT) and SECOND RIGHT (LEFT) shall be used. Where a Service Legend is signed for at only one exit, one section of the Logo Sign may be omitted or a single exit interchange Logo Sign may be used. Where a Service Legend is displayed on two Logo Signs, one of the Signs should display the Logo Plaques to the businesses that are accessible from one of the two exits and the other Sign should display the Logo Plaques for the businesses that are accessible from the other exit. (g) Where businesses are not visible from an interchange or intersection, Ramp and Intersection Signs shall be installed along the ramp, at the ramp terminal, along the crossroad or at the intersection. These Ramp and Intersection signs shall be similar to the corresponding Mainline and Advance Logo Signs but reduced in size. A maximum of 24 Ramp and Intersection Logo Plaques shall be displayed along any one ramp, at the ramp terminal, along the crossroad or at the intersection. Maximum Ramp Sign size shall be limited to eight plaque spaces. Maximum Intersection Sign size shall be limited to six plaque spaces. On channelized off-ramps, Ramp Signs shall be placed in advance of the channelized markings. Separate Ramp Signs, for the same Service Legend, may be installed on opposite sides of the ramp to direct motorists into the proper lane for those businesses. Statutory/Other Authority: ORS 377.787 Statutes/Other Implemented: ORS 377.710, 377.790-377.830, 377.833-377.836 & 377.838 – 377.845 History: TIC 2-2025, amend filed 12/09/2025, effective 01/01/2026 TIC 2-2018, amend filed 09/20/2018, effective 10/01/2018 TIC 1-2014, f. & cert. ef. 11-5-14 TIC 2-2010, f. & cert. ef. 6-11-10 TIC 1-2009, f. & cert. ef. 4-3-09 TIC 1-2007, f. & cert. ef. 3-1-07 TIC 2-2006, f. & cert. ef. 6-21-06 TIC 3-2004, f. & cert. ef. 11-15-04 TIC 1-2000, f. 4-14-00, cert. ef. 5-1-00 TIC 1-1997, f. & cert. ef. 2-13-97 TIC 1-1991, f. & cert. ef. 12-23-91 TIC 1-1980, f. & ef. 5-5-80 TIC 2-1979, f. & ef. 9-28-79 TIC 1-1979(Temp), f. & ef. 7-26-79