Case Name: COLLINS v. THE REYNOLDS CARD MANUFACTURING COMPANY
Court: New York Supreme Court
Jurisdiction: New York
Decision Date: 1879-10
Citations: 7 Abb. N. Cas. 17
Docket Number: 
Parties: COLLINS v. THE REYNOLDS CARD MANUFACTURING COMPANY.
Judges: 
Reporter: Abbott's New Cases
Volume: 7
Pages: 17–19

Head Matter:
COLLINS v. THE REYNOLDS CARD MANUFACTURING COMPANY.
N. Y. Supreme Court, First Department ;
Special Term, October, 1879.
Trademarks in Numerals.
A series of arbitrary numbers may constitute a valid trademark, though not used in connection with the manufacturer’s name or with other words signifying origin or ownership.
Trial by the court.
The action was brought by Alfred M. Collins, Henry H. Collins and Edward Cope, to restrain defendant from using the number “ 35 ” and an imitation of the plaintiffs’ label.
Plaintiffs manufacture most of the cards used for photographic mounts in this country. Their cards of various sizes and kinds are boxed each kind by itself, in a paper box, with a label on one end of the box. The cards themselves are perfectly plain in appearance, and the boxes and labels are not marked with the manufacturers’ name or with any peculiar device, except that upon the labels numbers running from 1 to upwards of 50 are printed, a different number being employed for each kind of cards. The numbers are purely arbitrary, and are used by the plaintiffs for the double purpose of distinguishing the different kinds of their cards as among themselves, and also of designating to the trade cards of their manufacture, and of distinguishing them from cards of all other manufacturers. The numbers were first selected by the plaintiffs, and had been exclusively used by them for this purpose, and with this effect in the photographic card trade, until certain of them were adopted by the defendant. The plaintiffs’ cards are generally ordered', in the trade, simply by the numbers.
Flamen B. Candler and George Richards (Van Winlcle, Candler & Jay, attorneys), for plaintiffs.
Homer A. Nelson and A. Bell Malcomson (iCochrane & Malcomson, attorneys), for defendants.

Opinion:
Lawrence, J.
This case cannot be distinguished, in my opinion, in principle, from that of Gillot v. Esterbrook. In that case the court held that a manufacturer has the right to distinguish the goods manufactured by him, by any peculiar mark or device he may'select and adopt, by which they may be known as his in the market, and that he is entitled to the protection of a court of equity in the exclusive use of the peculiar mark or symbol appropriated by him, designating or indicating the true origin or ownership of the article to which they are affixed. In that case the plaintiff had impressed the figures "303" upon his pens, and the pens were put up in boxes with a label on top, containing the name of the maker and numerals, and the pens were known and ordered by dealers as 303 peris.
' In the case at bar, the labels do not contain the name of the plaintiffs as makers, but the evidence satisfies me, beyond doubt, that the figures "35" were known to and recognized by dealers when employed as designating carte de visite mounts, as referring to the particular kind of card which was manufactured by the plaintiffs.
And under the authorities 1 am of the opinion that the plaintiffs have a trademark in those figures, and are entitled to be protected from its infringement by a court of equity (Gillot v. Esterbrook, 48 N. Y. 374; Kinney v. Basch, 16 Am. Law Reg. N. R. 596).
The case presented upon the trial of this action forces me to the conclusion that the defendants deliberately appropriated the figures "35 " for the purpose of inducing the public to believe that the goods which are offered for sale by the defendants are the goods of the plaintiffs. Judge Van Brunt, in the case last cited, has well expressed the rule which is applicable to such cases. The learned judge says: "If the use of any words, numerals or symbols is adopted for the purpose of defrauding the public, the courts will interfere to protect the public from such fraudulent intent, even though the person asking the intervention of the court may not have the exclusive right to the use of these words, numerals or symbols" (See Lee v. Haley, L. R., 5 Ch. App. 155; Wotherspoon v. Currie, L. R., 5 H. L. 508; Colman v. Crump, 70 N. Y. 573; Newman v. Alvord, 51 N. Y. 189; Enoch Morgan's Sons Co. v. Schwachofer, 5 Abb. New Cas. 265).
I am of the opinion that the plaintiff is entitled to an injunction restraining the defendants from using the figures 35 in designating the cards made by them, whether upon the cards themselves, or upon the labels of their boxes, but on the proof before me I cannot say that there is such a resemblance between the boxes used by the defendants and the plaintiffs as will justify me in restraining the defendants from putting up their goods in drab-colored boxes after they shall have abandoned the use of the figures 35.