Case Name: GOLDEN GATE PHARMACY SERVICES, INC., et al., Plaintiffs-Appellants, v. PFIZER, INC. and Wyeth, Defendants-Appellees
Court: United States Court of Appeals for the Ninth Circuit
Jurisdiction: United States
Decision Date: 2011-05-19
Citations: 433 F. App'x 598
Docket Number: No. 10-15978
Parties: GOLDEN GATE PHARMACY SERVICES, INC., et al., Plaintiffs-Appellants, v. PFIZER, INC. and Wyeth, Defendants-Appellees.
Judges: Before: D.W. NELSON and W. FLETCHER, Circuit Judges, and DUFFY, District Judge.
Reporter: West's Federal Appendix
Volume: 433
Pages: 598–599

Head Matter:
GOLDEN GATE PHARMACY SERVICES, INC., et al., Plaintiffs-Appellants, v. PFIZER, INC. and Wyeth, Defendants-Appellees.
No. 10-15978.
United States Court of Appeals, Ninth Circuit.
Argued and Submitted May 10, 2011.
Filed May 19, 2011.
Joseph M. Alioto, Joseph Alioto, Jr., Trial, Angelina Alioto-Grace, Theresa Driscoll Moore, Thomas Pier, Alioto Law Firm, John H. Boone, Esquire, Law Office of John H. Boone, Russell Brasso, Senior Trial, Foreman & Brasso, San Francisco, CA, James M. Dombroski, Esquire, Law Offices of James M. Dombroski, Petaluma, CA, Gary D. McCallister, Gary D. McCallister & Associates, Chicago, IL, Jeffery Kenneth Perkins, Law Offices of Jeffery K, Perkins, Tiburón, CA, Daniel Rees Shulman, Esquire, Gray, Plant, Mooty, Mooty & Bennett, P.A., Minneapolis, MN, for Plaintiffs-Appellants.
R. Sturtevant Eaton, Franklin Brock-way Gowdy, Thomas M. Peterson, Kent Michael Roger, Morgan Lewis & Boekius, LLP, San Francisco, CA, John Clayton Everett, Jr., Scott Alan Stempel Morgan Lewis & Boekius LLP, Washington, DC, for Defendants-Appellees.
Before: D.W. NELSON and W. FLETCHER, Circuit Judges, and DUFFY, District Judge.
The Honorable Kevin Thomas Duffy, United States District Judge for the Southern District of New York, sitting by designation.

Opinion:
MEMORANDUM
Appellants, seven independent retail pharmacies (the "Pharmacies"), appeal the dismissal of their second amended complaint ("SAC") alleging that the merger of Appellees Pfizer and Wyeth violated Section 7 of the Clayton Act and Section 1 of the Sherman Act. The district court dismissed the complaint on the basis that it failed to sufficiently allege a relevant product market for the antitrust action. We have jurisdiction under 28 U.S.C. § 1291, and we AFFIRM.
This Court reviews de novo a dismissal for failure to state a claim under Federal Rule of Civil Procedure 12(b)(6). Coal. for ICANN Transparency, Inc. v. VeriSign, Inc., 611 F.3d 495, 501 (9th Cir.2010). In order to state an antitrust claim, a plaintiff must identify a relevant market within which the defendant has market power. Newcal Indus., Inc. v. Ikon Office Solution, 513 F.3d 1038, 1044 (9th Cir.2008). " 'The outer boundaries of a product market are determined by the reasonable interchangeability of use or the cross-elasticity of demand between the product itself and substitutes for it.' " Id. at 1045 (quoting Brown Shoe Co. v. United States, 370 U.S. 294, 325, 82 S.Ct. 1502, 8 L.Ed.2d 510 (1962)). The products alleged in a relevant market must be "reasonably interchangeable by consumers for the same purposes." United States v. E.I. du Pont de Nemours & Co., 351 U.S. 377, 395, 76 S.Ct. 994, 100 L.Ed. 1264 (1956) (emphasis added).
The Pharmacies' SAC stated a relevant product market of "the pharmaceutical industry," including the "manufacture, sale, and innovation of all pharmaceutical products, prescription pharmaceutical products, non-prescription pharmaceutical products, brand name pharmaceutical products and particular pharmaceutical products and therapies specifically noted and identified by Pfizer and Wyeth in their annual reports." While the market definition need not be pled with specificity, the SAC fails to state any facts indicating that all pharmaceutical products are interchangeable for the same purpose. The failure to allege a product market consisting of reasonably interchangeable goods renders the SAC "facially unsustainable" and appropriate for dismissal. See Newcal, 513 F.3d at 1045; Queen City Pizza v. Domino's Pizza, 124 F.3d 430, 436 (3d Cir.1997) (holding that a motion to dismiss may be granted "[w]here the plaintiff fails to define its proposed relevant market with reference to the rule of reasonable interchangeability and cross-elasticity of demand.").
AFFIRMED.
This disposition is not appropriate for publication and is not precedent except as provided by 9th Cir. R. 36-3.