Case Name: EUROCONCEPTS, INC., a California corporation; Joseph Elihu; Parviz Elihu; Daniel Elihu; Albert Elihu; Hayadeh Elihu; Amir Construction Inc., a California corporation, Plaintiffs-Appellants, v. HARTFORD CASUALTY INSURANCE COMPANY, an Indiana corporation, Defendant-Appellee
Court: United States Court of Appeals for the Ninth Circuit
Jurisdiction: United States
Decision Date: 2010-05-11
Citations: 378 F. App'x 716
Docket Number: No. 08-56515
Parties: EUROCONCEPTS, INC., a California corporation; Joseph Elihu; Parviz Elihu; Daniel Elihu; Albert Elihu; Hayadeh Elihu; Amir Construction Inc., a California corporation, Plaintiffs-Appellants, v. HARTFORD CASUALTY INSURANCE COMPANY, an Indiana corporation, Defendant-Appellee.
Judges: Before: KOZINSKI, Chief Judge, D.W. NELSON, Circuit Judge, and GERTNER, District Judge.
Reporter: West's Federal Appendix
Volume: 378
Pages: 716–717

Head Matter:
EUROCONCEPTS, INC., a California corporation; Joseph Elihu; Parviz Elihu; Daniel Elihu; Albert Elihu; Hayadeh Elihu; Amir Construction Inc., a California corporation, Plaintiffs-Appellants, v. HARTFORD CASUALTY INSURANCE COMPANY, an Indiana corporation, Defendant-Appellee.
No. 08-56515.
United States Court of Appeals, Ninth Circuit.
Argued and Submitted April 5, 2010.
Filed May 11, 2010.
Dan E. Heck, Esquire, Neil Pedersen, Esquire, Pedersen Law & Dispute Resolution, Irvine, CA, for Plaintiffs-Appellants.
Albert Elihu, pro se.
Dan Marmalefsky, Morrison & Foerster LLP, Catherine L. Rivard, Esquire, Mendes & Mount, LLP, Los Angeles, CA, for Defendant-Appellee.
Before: KOZINSKI, Chief Judge, D.W. NELSON, Circuit Judge, and GERTNER, District Judge.
The Honorable Nancy Gertner, United States District Judge for the District of Massachusetts, sitting by designation.

Opinion:
MEMORANDUM
Unlike some commercial general liability policies, the Policy's definition of advertising does not include information "directed at specific market segments." Hameid v. Nat'l Fire Ins. of Hartford, 31 Cal.4th 16, 1 Cal.Rptr.3d 401, 71 P.3d 761, 766 n. 3 (2003). And, rather than broadcast a message out to the general public, Eurocon-cepts, Inc. ("Euroconcepts") passively distributed the flyer at issue only to those potential customers who happened to walk into its showroom. The flyer thus cannot fall within the Policy's definition of advertising, see id. at 766, 769-70; Rombe Corp. v. Allied Ins. Co., 128 Cal.App.4th 482, 27 Cal.Rptr.3d 99, 107 (2005), so Hartford Casualty Insurance Company ("Hartford") had no duty to defend the underlying action. See Montrose Chem. Corp. v. Superior Court, 6 Cal.4th 287, 24 Cal.Rptr.2d 467, 861 P.2d 1153, 1157 (1993); Gray v. Zurich Ins. Co., 65 Cal.2d 263, 54 Cal.Rptr. 104, 419 P.2d 168, 176 n. 15 (1966).
We further reject Euroconcepts' argument that Hartford had a duty to defend because some suppliers who installed products in the allegedly infringing residence used photographs of those products in magazines or other publications. The Policy expressly covers only Euroconcepts' own advertisements.
The underlying action alleged only that Euroconcepts palmed off copyrighted designs. Hartford therefore had no duty to defend based on the Policy's coverage of injury from the "publication of material that slanders or libels a person or organization or disparages a person's or organization's goods, products or services." See Microtec Research, Inc. v. Nationwide Mut. Ins. Co., 40 F.3d 968, 972 (9th Cir.1994).
AFFIRMED.
This disposition is not appropriate for publication and is not precedent except as provided by 9th Cir. R. 36-3.