Case Name: Dunlap & Co., Appellant, v. William Young, Respondent
Court: New York Supreme Court, Appellate Division
Jurisdiction: New York
Decision Date: 1902-01
Citations: 68 A.D. 137
Docket Number: 
Parties: Dunlap & Co., Appellant, v. William Young, Respondent.
Judges: 
Reporter: Appellate Division Reports
Volume: 68
Pages: 137–140

Head Matter:
Dunlap & Co., Appellant, v. William Young, Respondent.
Trade mark—what is an infringeinent thereof, although each party inserts his own name therein.
Robert Dunlap, in 1867, adopted a trade mark to be used in hats manufactured or sold by him, which was described as follows: “The trade mark of said company consists, essentially, of a design of two fields united by a bar, which bar is made wider at its central part than at its ends, where it is joined by said fields, and of a maltese cross with a stag’s head on its face placed over said bar.” Some time prior to 1885 William Young, a rival hat manufacturer, commenced to use in the hats manufactured by him a trade mark which consisted of ■ two fields united by a bar wider at the center than at the ends, the outline being precisely similar to the one used in the Dunlap trade mark, except that it was , inverted. Above the bar was a maltese cross and a horse’s head instead of the stag’s head used in the Dunlap trade mark. In 1885 Young, upon being notified that he was infringing upon the Dunlap trade mark, altered his trade mark by eliminating the maltese cross and substituting in its place an enlarged ■ stag’s head.
It further appeared that the Dunlap trade mark bore the word “Dunlap,” while the Young trade mark bore the words “ Young & Co.”
Held, reversing the decision of the Special Term, that the Young trade mark bore such a close resemblance to the Dunlap trade mark that it could hardly fail to mislead or deceive the ordinary purchaser.
Van Brunt, P. J., dissented.
Appeal by the plaintiff, Dunlap & Co., from a judgment of the Supreme Court in favor of the defendant, entered in the office of the clerk of the county of New York on the 19th day of June, 1901, upon the decision of the court rendered after a trial at the New York Special Term dismissing the complaint.
John Henry Hull, for the appellant.
Frank X. MoCafry, for the respondent.

Opinion:
McLaughlin, J.:
This action was brought to procui'e a judgment restraining the defendant from using in hats manufactured or sold by him a trade mark alleged to belong to the plaintiff and for an accounting of profits realized from sales theretofore made.
Upon the trial, at the close of the evidence, the complaint was dismissed, the learned trial justice being of the opinion that the plaintiff had failed to establish that the trade' mark used by the defendant was similar to the one used .by the plaintiff, or that a person using reasonable care could or would be deceived by it in any way.. After a careful consideration of all of the. evidence we. are unable to agree with this conclusion. On the contrary, we think it is a clear case of infringement and that the defendant's device was adopted and used by him for the purpose of misleading and deceiving purchasers.
There is little dispute as to the facts. The evidence introduced upon the trial tended to establish that the plaintiff's predecessor in business, one Robert Dunlap, prior to 1867 adopted a trade mark to be used in hats manufactured or sold by him, and which in 1871 Was registered under the United States statutes; that this trade mark was subsequently acquired by the plaintiff, and it, in 1896, also registered the same. It was described as follows : " The trade mark of said company consists, essentially; of a design of two .fields united by a bar, which bar is made wider at its.central part, than at its ends, where it is joined by said fields, and of a maltese cross with a stag's head on its face placed over said bar." It also appeared that prior to 1885 the defendant commenced to use in hats manufactured or sold by him a device which closely resembled that, used by plaintiff's predecessor; that this trade mark consisted of two fields united by a bar wider at the center than at the ends, the outline being precisely similar to the one used by the plaintiff, only it was inverted. Above the bar was a maltese cross and a horse's head substituted for the stag's head. Sometime during the year last mentioned defendant's attention was called to the fact that the trade mark adopted by him was an infringement of the one adopted and used by R. Dunlap & Go. This the defendant seems to have conceded because he thereupon altered his trade mark by eliminating the maltese cross and substituting in its place an enlarged stag's head, but he retained the two fields joined by a bar, and this he continued to use until this action was brought.
A comparison of the two trade marks, the one used by the plaintiff with the one used by the defendant, cannot fail to convince the most casual observer that the one used by the defendant is similar to and closely resembles the one used by the plaintiff, and to such an extent that it can hardly fail to mislead or deceive purchasers. In the trade mark of the defendant we have the bar enlarged in the center and joined at its ends with two fields. We also find the same number of points or projections-upon each field that are upon the plaintiff's; the length and width are identical and the -general appearance is the same. When the maltese cross was dropped, then the defendant substituted in its place a stag's head, which is a part of the plaintiff's trade mark, and thus the essential features of the trade mark were preserved and imitated. The defendant practically concedes the similarity in appearance of the two devices, but he insists that inasmuch as the word " Dunlap " appears upon the trade mark used by the plaintiff, while the words "Young & Uo." appear on that used by the defendant, the public is not deceived by the use, and, therefore, the plaintiff cannot maintain the action. There is no force in this suggestion. It is not of the name used of which the plaintiff complains, but of the trade mark itself, that is, the device adopted by which the goods manufactured and sold by the plaintiff can be distinguished from those manufactured and sold by other dealers. It is undoubtedly true that one who could and would read the name upon the trade mark used by the defendant would not be deceived, but that is no answer to the suggestion that the trade mark itself is intended to represent the one used by the plaintiff and that the ordinary purchaser might he misled by it. Indeed, it is apparent from a bare inspection of the two trade marks that illiterate or unobserving purchasers might and usually would be misled. The general appearance of the trade mark itself would be more likely to attract their attention than the name printed upon its face. The addition of the defendant's name to the trade mark adopted by the plaintiff does not render the unauthorized use of such trade mark any less an infringement. (Menendez v. Holt, 128 U. S. 521; Gillott v. Esterbrook, 47 Barb. 455; Boardman v. Meriden Britannia Co., 35 Conn. 403.) The true test as to whether or not there is an infringement is whether the resemblance is such that it is calculated to and may in fact deceive an ordinary buyer making his purchase under ordinary conditions. (Fischer v. Blank, 138 N. Y. 244; Anargyros v. Egyptian Cigarette Co., 54 App. Div. 345.) The right to maintain the action does not depend upon the fact that a deception has actually taken place, but if the resemblance is such that one is liable to be deceived, this is sufficient. In T. A. Vulcan v. Myers (139 N. Y. 364) the court held that "in an action to restrain the use of a trade mark it is not necessary for plaintiff to show that any person has actually been deceived by defendant's alleged imitation ; it is sufficient for him to show his proprietary right to the trade mark, and that defendant- is selling similar goods in packages having upon them marks and characters bearing a resemblance sufficiently close to those adopted by plaintiff for his trade mark to deceive the public. It is the liability to injury which the remedy may be invoked to prevent." When this test is applied to the facts established by the evidence in ' the record before us, but one • conclusion can be reached, and that is that the defendant's trade mark is an infringement of the plaintiff's.
This conclusion renders it unnecessaiy to pass upon the other questions raised by the appellant, but it may not be out of place tó say as to the extra allowance granted that there was no basis upon which such allowance could be; made. (Dr. Jaeger's Sanitary Co. v. Le Boutillier 63 Hun, 297; 43 N. Y. St. Repr. 381.)
The judgment, therefore, must be reversed and a new' trial ordered, with costs to the appellant to abide event.
O'Brien, Ingraham and Hatch, JJ., concurred; Van Brunt, P. J., dissented.
Judgment reversed, new trial ordered,- costs to appellant to abide event.