Expo (marker)

**Expo** is a whiteboard (dry erase), marker, and accessory brand of products made by Sanford, now a part of Newell Brands since its acquisition. As of 2026, the dry erase marker line of Expo comes in 22 colors, including 17 core colors and 5 neon colors.

## History

In 1965, The Sanford corporation  offered its first temporary visual communication aid. The name was Vis-à-Vis , and was a wet erase marker for overhead projectors 11 years later, in August of 1976 the company launched the first EXPO dry erase marker. The original colors included Black, Red, Blue and Green in a Chisel Tip style. Four more colors: Yellow, Orange, Brown and Purple, were later added in April 1978. The success of EXPO dry erase markers was so good, that in 1981, Sanford launched the marker in Fine Point style, providing a smaller, more pen like feel. In 1991, Ultra Fine Point and Bullet Tip were added. Accessories launched in the early 1990s, which included erasers and dry erase board cleaners.

In November 1986, the company launched a new marker named EXPO II, later renamed EXPO2. This marker featured an alcohol-based ink instead of the strong-odored methyl isobutyl ketone based ink that the original used.

## Today

In 2003, Sanford introduced a new line of accessories, including more advanced whiteboard erasers with rubber grips, whiteboard cleaners, dry erase whiteboards, clips, and bags. in 2010, new markers have been introduced including washable, retractable, scented, fluorescent wet erase (Bright Sticks), and Neon.

## Core Dry Erase Low Odor Colors

||width="10%"|Color|width="15%"|Name|width="9%"|Hex Code (approximate)|width="8%"|RGB Code|width="8%"|Issued|width="8%"|Retired|width="8%"|Tip|width="15%"|Pack|width="60%"|Notes|
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
|1|style="background: #A4123F"||Garnet|align="center"|#A4123F|align="center"|164, 18, 63|align="center"|TBA|align="center"|-|TBA|TBA|Formerly known as Brick Red.|||||
|2|style="background: #D50032"||Red|align="center"|#D50032|align="center"|213, 0, 50|align="center"|1976|align="center"|-|TBA|TBA||||||
|3|style="background: #FF8200 "||Orange|align="center"|#FF8200|align="center"|255, 130, 0|align="center"|1978|align="center"|-|TBA|TBA||||||
|4|style="background: #F3E93A"||Yellow|align="center"|#F3E93A|align="center"|243, 233, 58|align="center"|1978|align="center"|N/A|TBA|TBA|Discontinued.|||||
|5|style="background: #84BD00"||Lime|align="center"|#84BD00|align="center"|132, 189, 0|align="center"|TBA|align="center"|-|TBA|TBA||||||
|6|style="background: #009A44"||Green|align="center"|#009A44|align="center"|0, 154, 68|align="center"|1976|align="center"|-|TBA|TBA||||||
|7|style="background: #005844"||Emerald|align="center"|#005844|align="center"|0, 88, 68|align="center"|TBA|align="center"|-|TBA|TBA|Formerly known as Forest Green.|||||
|8|style="background: #00AEC7"||Aquamarine|align="center"|#00AEC7|align="center"|0, 174, 199|align="center"|TBA|align="center"|-|TBA|TBA|Formerly known as Aqua.|||||
|9|style="background: #00A3E0"||Aqua|align="center"|#00A3E0|align="center"|0, 163, 224|align="center"|TBA|align="center"|-|TBA|TBA|Formerly known as Turquoise.|||||
|10|style="background: #274C5E"||Marine|align="center"|#274C5E|align="center"|39, 76, 94|align="center"|TBA|align="center"|TBA|TBA|TBA|Discontinued.|||||
|11|style="background: #0057B8"||Blue|align="center"|#0057B8|align="center"|0, 87, 184|align="center"|1976|align="center"|-|TBA|TBA||||||
|12|style="background: #001871"||Sapphire|align="center"|#001871|align="center"|0, 24, 113|align="center"|TBA|align="center"|-|TBA|TBA|Formerly known as Indigo.|||||
|13|style="background: #753BBD"||Purple|align="center"|#753BBD|align="center"|117, 59, 189|align="center"|1978|align="center"|-|TBA|TBA||||||
|14|style="background: #5F2167"||Amethyst|align="center"|#5F2167|align="center"|95, 33, 103|align="center"|TBA|align="center"|-|TBA|TBA|Formerly known as Berry.|||||
|15|style="background: #830065"||Plum|align="center"|#830065|align="center"|131, 0, 101|align="center"|TBA|align="center"|-|TBA|TBA||||||
|16|style="background: #DF1995"||Pink|align="center"|#DF1995|align="center"|223, 25, 149|align="center"|TBA|align="center"|-|TBA|TBA||||||
|17|style="background: #6B2327"||Mauve|align="center"|#6B2327|align="center"|107, 35, 39|align="center"|TBA|align="center"|TBA|TBA|TBA|Discontinued.|||||
|18|style="background: #A9431E"||Pumpkin|align="center"|#A9431E|align="center"|169, 67, 30|align="center"|TBA|align="center"|-|TBA|TBA||||||
|19|style="background: #946037"||Brown|align="center"|#946037|align="center"|148, 96, 55|align="center"|1978|align="center"|-|TBA|TBA||||||
|20|style="background: #2D2926"||Black|align="center"|#2D2926|align="center"|45, 41, 38|align="center"|1976|align="center"|-|TBA|TBA||||||

## Neon Dry Erase Colors

||width="10%"|Color|width="15%"|Name|width="9%"|Hex Code (approximate)|width="8%"|RGB Code|width="8%"|Issued|width="8%"|Retired|width="8%"|Tip|width="15%"|Pack|width="60%"|Notes|
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
|1|style="background: #FF2E71"||Pink|align="center"|#FF2E71|align="center"|255, 46, 113|align="center"|TBA|align="center"|-|TBA|TBA||||||
|2|style="background: #FFAB02"||Orange|align="center"|#FFAB02|align="center"|255, 171, 2|align="center"|TBA|align="center"|-|TBA|TBA||||||
|3|style="background: #D0E759"||Yellow|align="center"|#D0E759|align="center"|208, 231, 89|align="center"|TBA|align="center"|-|TBA|TBA||||||
|4|style="background: #85C04C"||Green|align="center"|#85C04C|align="center"|133, 192, 76|align="center"|TBA|align="center"|-|TBA|TBA||||||
|5|style="background: #77CEE2"||Blue|align="center"|#77CEE2|align="center"|119, 206, 226|align="center"|TBA|align="center"|-|TBA|TBA||||||