Cleamon Moorer

**Cleamon Moorer Jr.** (born September 2, 1976) is an American entrepreneur, author, and academic scholar. He was the dean of the College of Business at Baker College and the School of Business at Madonna University in Livonia.

He is best known for founding Eye Care for Detroit, and he is also the president of American Advantage Home Care. Moorer is recognized for his works to make healthcare more available to underserved communities in Michigan.

## Early life and education

Cleamon Moorer was born in Montgomery, Alabama. He lost vision in both eyes at age 21 due to congenital cataracts.A donation funded the surgery that restored his sight.

He earned a Bachelor of Science in Management Information Systems from Kettering University, followed by a Master of Science in Management & Organizational Behavior and an MBA from Benedictine University. He completed a Doctor of Business Administration (DBA) at Argosy University in 2004.

### Academic

He has held the positions of dean of Madonna University School of Business. and founding dean of Baker College's College of Business.  He has also taught at Central Michigan University, Kettering University and Saginaw Valley State University. He has authored several academic articles and a self-published a memoir, '’From Failure to Promise' in 2010.

### Entrepreneurship

In 2019, Moorer and his spouse acquired American Advantage Home Care, a Michigan-based agency providing home health services. As president and CEO, he helped the company obtain Joint Commission accreditation and recognition, including a Comcast RISE award.

In 2022, Moorer founded Eye Care for Detroit, a nonprofit organisation that provides mobile and walk-in vision care services. It offers screenings and eyewear fittings in the Detroit area, and earned recognition from local government.

## Boards and recognition

Moorer has held board positions with Habitat for Humanity Detroit, and the Michigan HomeCare and Hospice Association.

The Detroit City Council presented him with the Spirit of Detroit Award and Testimonial Resolution in recognition of his community involvement.He has also received awards from Crain’s Detroit Business (40 Under 40), Corp! Magazine (Most Valuable Professional),and Black Enterprise Magazine (Modern Man of Distinction).

## Publications

- Moorer, Cleamon. _From Failure to Promise: 360 Degrees_. Self-published, 2014. ISBN 978-1-484-05079-8.
- Moorer, Cleamon. "Service Learning and Business Education: Distinctions between Undergraduate and Graduate Business Students." _American Journal of Business Education_, vol. 2, 2009, pp. 63–72. ISSN 1942-2504.
- Moorer, Cleamon. "A University Name Change: Significance of Faculty Involvement." _Journal of Marketing for Higher Education_, vol. 17, 2007, pp. 117–145. doi:10.1300/J050v17n01_08.
- Moorer, Cleamon. "Core Competencies of Taiwanese Furniture Manufacturing Companies: A Manager’s Guide to On-shoring." _Academy of Taiwan Business Management Review_, vol. 8, 2012, pp. 88–94. Full text (PDF)
- Moorer, Cleamon. "The TEACH Method: An Interactive Approach for Teaching the Needs-Based Theories of Motivation." _The Clute Institute Journal_, vol. 11, 2014, p. 9. ERIC link.
- Moorer, Cleamon. "Global Poverty Reduction and the Challenge of Developing Global Business Citizens: A Small University Case Example." _International Journal of Case Method Research & Application_, vol. 23, 2011, pp. 10–21. ISSN 1554-7752.
- Moorer, Cleamon. "Stick-Up at Check-In: A Manager’s Response to Identity Theft in the Hospitality & Tourism Industry." _Journal of Business Case Studies_, vol. 5, 2009, pp. 61–68. Full text (PDF).

## References

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## Infobox (person)

- **name**: Cleamon Moorer
- **image**: Cleamon Moorer.jpg
- **caption**: Cleamon Moorer in 2020
- **birth name**: Cleamon Moorer Jr.
- **birth place**: Montgomery, Alabama
- **nationality**: American
- **spouse**: Nicole Willis-Moorer
- **awards**: Spirit of Detroit Award and Testimonial Resolution