Coco Chanel

**Gabrielle Bonheur** "**Coco**" **Chanel** ( , ; 19 August 1883 – 10 January 1971) was a French fashion designer and businesswoman who was the founder of the Chanel, the French fashion house brand, she was well known during the post-World War I era with popularizing a sporty, casual chic as the feminine standard of style. She is the only fashion designer listed on _Time_ magazine's list of the 100 most influential people of the 20th century. Chanel extended her brand beyond couture clothing into jewellery, handbags, and fragrance. Her signature perfume, Chanel No. 5, has become an iconic product.

## Background

Chanel was born in 1883 in Saumur, France. In her youth, she was a seamstress and a nightclub singer. Her stage name was Coco, so she used that name publicly.

In 1910, she opened a hat shop. In 1919, she opened a house of fashion in Paris, and introduced her perfume, Chanel No. 5, in 1921. She retired in 1939, but returned to fashion with great success in 1954.

She is famous for the little black dress, Chanel No. 5, the most famous women's perfume in the world, and the knee-long skirt and box jacket suit worn with pearl necklace.

### First shops

In 1913, Chanel opened her first shop in Deauville, France. Society women liked her simple wardrobe. In 1915, she opened a second shop in Biarritz.

Chanel became one of the first women fashion designers to create simple and practical clothes for the sporty women of the era. She took the color black, which was not used in fashion at the time and showed "chic" it could be by wearing it. The material jersey was usually used to make men's underwear, but Chanel started to work with it to make women's fashion.http://womenshistory.about.com/od/chanelcoco/a/coco_chanel.htm  Short hair, tans, and casual styles were the new trends. She banned corsets and other uncomfortable garments.

## Personal life

Chanel was the mistress of several rich men. During her relationship with the Grand Duke Dmitri Pavlovich of Russia in 1920, she added a Russian touch to her dresses by embroidering Russian patterns on them.

Chanel was with Hugh Grosvenor, from 1924 to 1931. During this time, she discovered the English tweed sweater, English men's suits, and English coats. She added these to her collections.

## World War II

Chanel lived at the Hotel Ritz in Paris for over thirty years. During World War II, the Nazis occupied Paris, and her shops were closed. She had an affair with a Nazi officer, and was accused of being a collaborator.

She moved to Switzerland when France was freed from Nazi rule in 1944.

After a 15-year gap, Chanel returned to fashion in 1954. She was shocked to see the new fashion trends, especially those by Christian Dior. She understood better than anyone the requirements and needs of an active woman’s lifestyle. Her 'comeback' collection was in 1954.

## Media

Her life was depicted in the Broadway musical _Coco_ in 1969. Movies based on her life include: _Chanel Solitaire_ (1981), _Coco Chanel_ (2008), _Coco Before Chanel_ (2009), and _Coco Chanel & Igor Stravinsky_ (2009). Chanel also liked drinking cocoa during interviews. She always said she felt better after a few sips.

## Today

Chanel died in 1971. She is still influencing women’s lifestyles and clothing. The House of Chanel remains in business. It is a member of the _Chambre syndicale de la haute couture_, the top fashion clique in Paris. The House of Chanel produces modern versions of her best ideas.

## Infobox (fashion designer)

- **name**: Coco Chanel
- **image**: Coco Chanel in Los Angeles, 1931 (cropped).jpg
- **caption**: Chanel in 1931
- **birth name**: Gabrielle Bonheur Chanel
- **birth place**: Saumur, France
- **death place**: Paris, France
- **resting place**: Bois-de-Vaux Cemetery, Lausanne, Switzerland
- **label name**: Chanel
- **awards**: Neiman Marcus Fashion Award, 1957