Okay, let me be honest for a minute and admit that I had I not found this sellers incessant SPAM-LIKE emailing about &#34;customer service&#34; and &#34;please give negative feedback directly to us&#34; annoying and a little sketchy, I would probably not have reviewed this product at all.<br /><br />However, since it's now obvious they are trying to stop people from giving their product negative reviews (which irks me because honest costumer reviews are one of the best things about amazon) I know feel obligated to review this product in full detail.<br /><br />The product arrived on time and as described and if you follow the instruction the item does &#34;work.&#34; However, I think they have gone and made what was a simple effective tool more complicated than it needed to be, and now it doesn't work as well as just a basic traditional shoe horn.<br /><br />The fact that the shoe horn bends MAY make it more comfortable and be better for your shoes, but it makes it a WAY LESS effective shoe horn. Technically it does still allow me to get the shoe on my foot, but with so much effort that the shoe horn hardly saves me anytime from just slowly forcing the shoe on myself.<br /><br />Knowing what I know now I would buy the cheapest &#34;4 star&#34; shoe horn on the market and only waste my time dealing with this e-mail spamming, time wasting company if I had REALLY EXPENSIVE shoes that I was worried would get damaged by a traditional shoe horn.