If I'm paying this much for flip flops, they should last longer than10.5 months,.  Keeping in mind that i dont wear thesee in the winter, I've only worn them for a few months.  The strap between the toes has worn out and finally snapped today.  Might be my last pair of Reefs.  Not at all happy that a name like Reefs doesn't last as long as a cheap pair of Walmart flip flops.