I was hesitant to buy this at first but at the price, I thought why not give it a whirl. I'm so glad I did! I use it inside of a Coach handbag and it fits like a glove. I was able to get rid of so many smaller pouches that I use to carry things and instead, work them into this organizer. It is absolutely amazing - it is flexible yet keeps it's form fairly well, has so many pockets and two zippered sections. The middle is big enough for my wallet, checkbook, coin purse, and a bottle of Advil. The pockets are flexible and big enough to hold make up, hair picks, a camera, etc. I will never go back to not using these again.<br />My one complaint about it - and the only reason it's not a 5 star - is the fact that it has 2 little handles that are attached to the large middle compartment. These constantly hook on my checkbook and wallet when I'm trying to put them back in and causes some frustration as the material of this insert is softer and doesn't hold form if you're lightly pushing against it. I'm thinking about cutting those handles/straps out since they provide no use to me anyway. At times I wish at least the middle section was a little more solid but I guess that would defeat the purpose of this insert fitting into almost any bag.