Buying shoes online is one of the hardest things you can do which is why I hardly ever do it. I bought the exact same shoe that I had been wearing for the last couple of years but now it's almost a full size smaller! Shoemakers seem to think they can save on material and improve their profits if they make each shoe a little smaller. Let me explain why this is a really dumb idea. 1) People now have to buy the next larger size which will still use the larger amount of material and 2) People like me will just give up buying shoes online out of frustration. I just want a pair of shoes. I don't want repeated trips to the UPS store! I see lots of shoes online that I would like to buy but most of the time I think, &#34;Well it's probably not going to fit&#34; so I don't bother. Who wants to keep shipping shoes back and forth? I have better things to do with my time. Wise up shoemakers! Standardize the sizes and stick with that.