Great for anyone who wants to be cute and fun but still have a place for wallet, keys and a phone. The zipper pulls make a great looking bow on top. If you are buying this for a child the large pulls are easier for smaller hands too. The picture is only on one side so if you want the bag can be turned around for a smile plain pink look as well.<br /><br />My only negative is the the chain handle/strap , it kinks. Although you can work it out it still takes time. As a whole though it really is a great little bag!