I've been buying this particular Keds tennis shoe every year since it was first made.  But no more.  They have now reduced the arch support to nothing. There's no arch support in the shoe I was sent.  Just a cheap, flat piece of junk.  They had to figure out a way to save money, and they ruined this shoe as far as I'm concerned.  And it is not the arch support that is shown in the individual image of the inside of the shoe, on the Amazon web site & at the top of this page.  The arch support is a very important feature to me.  I used to wear them all day long, now only a few hours because of no arch support.  I would not have ordered this shoe had I known this.  I won't be buying any more, and it makes me sad.  I loved this shoe.  It would be nice if Keds read this and would send me a pair of the arch supports, as advertised here, the good ones like they used to put in this Keds.  Janet Blankenship