context: Content marketing - a set of marketing techniques based on the creation and / or dissemination of consumer-friendly information in order to gain trust and attract potential customers. Content marketing involves the preparation and dissemination of high-quality, relevant and valuable information, which is not direct advertising, but which indirectly convinces the audience to make the decision necessary for the distributor. Examples of such information: the general situation in a given segment of the market, events in it, methods of solving problems associated with this segment, including how the products or services of a distributor help to solve these problems.
question: What is content marketing?
answers.text: a set of marketing techniques based on the creation and / or dissemination of consumer-friendly information in order to gain trust and attract potential customers