context: In 1989, the company announced a moratorium on animal experiments under pressure from animal rights groups. She was one of the first in her industry to do this and signed PETA's appeal. In 2010, the Mary Kay company was excluded from the PETA white list, and to date has been at the center of a big scandal due to the fact that it resumed testing of its products on animals only in Asian countries (at the request of these countries).
question: Which cosmetic company was the first to abandon animal experiments?
answers.text: Mary Kay