116. The Director may, after a hearing, refuse to issue a licence to or renew or amend the licence of a non-shopkeeper-distributor, (a)  where the applicant is not qualified by experience, personnel or equipment to properly engage in the business for which the application was made; (b)  Revoked:  O. Reg. 100/95, s. 10 (2). (c)  where the applicant fails to observe, perform or carry out the requirements of the Act, the regulations, a plan, an agreement or an award, or an order of the Commission, the Director or the marketing board; (d)  where, in the opinion of the Director, the area in which the applicant intends to deliver, sell or distribute fluid milk products is already adequately served; (e)  where, in the opinion of the Director, regular service of fluid milk products to consumers in the area in which the applicant intends to deliver, sell or distribute fluid milk products should be provided or continued, and the applicant will not provide or continue such service; (e.1)  where, in the opinion of the Director, the applicant will not distribute a full range of fluid milk products in relation to the needs of customers in the area in which the applicant intends to deliver, sell or distribute fluid milk products; (e.2)  where, in the opinion of the Director, the applicant will not make adequate provision for the segregation of fluid milk products and milk products from other products carried by the applicant’s delivery vehicles; (f)  where, in the opinion of the Director, the existing relationship between producers and distributors in the area in which the applicant intends to deliver, sell or distribute fluid milk products should be continued; (g)  where, in the opinion of the Director, any material representation or information made or provided by or on behalf of the applicant is false or misleading; (h)  where the applicant does not comply with the Health Protection and Promotion Act and the regulations thereunder; (i)  where, in the opinion of the Director, the issuance or renewal of the licence is not in the public interest having regard to the past conduct of the applicant or, where the applicant is a corporation, of its officers or directors; (j)  where, in the opinion of the Director, the past conduct of the applicant or, where the applicant is a corporation, of its officers or directors, affords reasonable grounds for belief that the business will not be carried on in accordance with law and with honesty and integrity; (k)  where the applicant or, where the applicant is a corporation, any officer, director or employee thereof, or any person who is or will be in any way associated with the applicant in the operation of the business, has contravened or has permitted any person under their control or direction in connection with the business to contravene any provision of the Act or the regulations or of any other Act or the regulations thereunder or of any law of any jurisdiction applying to the carrying on of the business and, in the opinion of the Director, such contravention warrants the refusal to issue or renew the licence; (l)  where the applicant has already been issued the licence applied for.  R.R.O. 1990, Reg. 761, s. 116; O. Reg. 100/95, s. 10; O. Reg. 348/95, s. 21; O. Reg. 473/00, s. 7.