8. (1) In this section, “principal display panel” means, (a) in the case of a container mounted on a display card, the part of the label applied to the principal display surface of the container or to the side of the display card that is displayed or visible under normal or customary conditions of sale or use, or to both such parts of the container and the display card, (b) in the case of an ornamental container, the part of the label applied to the bottom of the container, to the principal display surface or to a tag attached to the container, and (c) in the case of all other containers, the part of the label applied to the principal display surface; “principal display surface” means, (a) in the case of a container that has a side or surface that is displayed or visible under normal or customary conditions of sale or use, the total area of the side or surface excluding the top, if any, (b) in the case of a container that has a lid that is the part of the container displayed or visible under normal or customary conditions of sale or use, the total area of the top surface of the lid, (c) in the case of a container that does not have a particular side or surface that is displayed or visible under normal or customary conditions of sale or use, any 40 per cent of the total surface area of the container, excluding the top and bottom, if any, if such 40 per cent can be displayed under normal or customary conditions of sale or use. (2) No person shall make a misleading claim with respect to a maple product substitute, either orally, or by word or design in an advertisement or on a container in which a maple product substitute is contained. (3) Containers containing a maple product substitute shall bear labels giving a complete list of the product’s ingredients that lists, in decreasing order, the proportion of the product each ingredient comprises. (4) The letters of the word “maple” appearing in a list of ingredients referred to in subsection (3) shall be of the same size, colour and type as the letters of the other words in the list. (5) If one of the ingredients of a maple product substitute is a maple product, the word “maple” shall only appear in the list of ingredients referred to in subsection (3) or in a statement of percentage that gives, as a percentage of the total volume of the product, the amount of maple product the maple product substitute contains. (6) If one of the ingredients of a maple product substitute is a maple product, the maple product shall constitute not less than 15 per cent of the total volume of the maple product substitute. (7) The word “pure” shall not be used in a statement of percentage appearing on the label of a maple product substitute containing a maple product. (8) A statement of percentage shall, (a) be located on the principal display panel; (b) be formed of letters of the same size, colour and type set against a similar background; (c) have letters no larger than the brand name of the product and no smaller than the heights set out in the Table. TABLE  Area of Principal Display Surface

Height of Letters in Millimetres


1.

Not more than 32 square centimetres

1.6


2.

More than 32 square centimetres, but not more than 258 square centimetres

3.2


3.

More than 258 square centimetres, but not more than 645 square centimetres

6.4


4.

More than 645 square centimetres, but not more than 25.8 square decimetres

9.5


5.

More than 25.8 square decimetres

12.7 (9) If maple trees, maple leaves or any scene depicting or implying maple syrup is on the principal display panel of a container, the panel shall have a clearly visible statement of percentage. (10) If a maple product substitute contains no maple product, no person shall use the word “maple”, except in the expressions “artificially maple flavoured” or “artificial maple flavouring” on any container in which the maple product substitute is contained. O. Reg. 604/92, s.2.