Advertising
 12.1 (1) A registrant shall clearly and prominently disclose the name in which the registrant is registered in all the registrant’s advertisements. O. Reg. 357/22, s. 9. (2) A brokerage that identifies a broker or salesperson by name in an advertisement shall use the name in which the broker or salesperson is registered. O. Reg. 357/22, s. 9. (3) A broker or salesperson shall not advertise in any manner unless the advertisement clearly and prominently identifies the brokerage that employs the broker or salesperson, using the name in which the brokerage is registered. O. Reg. 357/22, s. 9. (4) Subject to subsection (6), a registrant who advertises shall, (a)  use the term “brokerage”, “real estate brokerage”, “maison de courtage” or “maison de courtage immobilier” to describe any brokerage that is referred to in the advertisement; (b)  use the term “broker of record”, “real estate broker of record”, “courtier responsable” or “courtier immobilier responsable” to describe any broker of record who is referred to in the advertisement; (c)  use the term “broker”, “broker real estate agent”, “real estate agent”, “real estate broker”, “courtier” or “courtier immobilier” to describe any broker who is referred to in the advertisement; and (d)  use the term “salesperson”, “real estate agent”, “real estate salesperson”, “sales representative”, “real estate sales representative”, “agent immobilier”, “représentant commercial” or “représentant immobilier” to describe any salesperson who is referred to in the advertisement. O. Reg. 357/22, s. 9. (5) A registrant who advertises is not prevented from using the trademark “REALTOR®” by itself or followed immediately by the term “broker” to describe a broker who is referred to in the advertisement or from using the trademark “REALTOR®” by itself or followed immediately by the term “salesperson” to describe a salesperson who is referred to in the advertisement if the broker or salesperson, as the case may be, is a member in good standing of the Canadian Real Estate Association. O. Reg. 357/22, s. 9. (6) If a registrant uses the trademark “REALTOR®” by itself or followed immediately by the term “broker” to describe a broker who is referred to in the advertisement or uses the trademark “REALTOR®” by itself or followed immediately by the term “salesperson” to describe a salesperson who is referred to in the advertisement, the registrant is not required to use any of the terms referred to in clause (4) (c) or (d) to describe the broker or salesperson, as the case may be. O. Reg. 357/22, s. 9. (7) A registrant who advertises shall not use a term to describe any registrant that is referred to in the advertisement if the term could reasonably be confused with a term that is required or authorized by subsection (4) or (5). O. Reg. 357/22, s. 9. (8) A registrant shall not include anything in an advertisement that could reasonably be used to identify a party to the acquisition or disposition of an interest in real estate unless the party has consented in writing. O. Reg. 357/22, s. 9. (9) A registrant shall not include anything in an advertisement that could reasonably be used to identify specific real estate unless the owner of the real estate has consented in writing. O. Reg. 357/22, s. 9. (10) A registrant shall not include anything in an advertisement that could reasonably be used to determine any of the contents of an agreement that deals with the conveyance of an interest in real estate, including any provision of the agreement relating to the price, unless the parties to the agreement have consented in writing. O. Reg. 357/22, s. 9. (11) The registrar may specify requirements respecting advertising that do not conflict with anything in this section. O. Reg. 357/22, s. 9. (12) The registrar shall publish any requirements specified under subsection (11) on the administrative authority’s website. O. Reg. 357/22, s. 9. (13) A registrant shall comply with a requirement published under subsection (12). O. Reg. 357/22, s. 9. Information Guide