3. (1) In this section, “advertisement” includes an announcement, directory listing or other form of communication similar to an advertisement; “prescription services” means the compounding, dispensing or sale by retail of drugs pursuant to prescriptions and the provision of information or advice with respect to those drugs. O. Reg. 119/97, s. 1. (2) It is a standard of accreditation of a pharmacy that the owner or operator of the pharmacy ensure that an advertisement of prescription services available in the pharmacy be in compliance with this section. O. Reg. 119/97, s. 1. (3) The owner or operator of a pharmacy shall not, through any medium, publish, display, distribute or use, or permit, directly or indirectly, the publication, display, distribution or use through any medium of, an advertisement relating to prescription services that, (a) is false, misleading or deceptive, whether as a result of the inclusion of information or the omission of information; (b) is not readily comprehensible to the persons to whom it is directed; (c) is not dignified and in good taste; (d) contains anything that cannot be verified; (e) contains testimonials, comparative statements or endorsements; (f) contains a reference to a member’s area of practice or to a procedure or treatment available from a member practising in the pharmacy, unless the advertisement discloses whether or not the member has an area of expertise and, if the member does have such an area of expertise, the particular expertise; (g) contains references to a particular brand of equipment used to assist in providing prescription services; (h) contains information that is not relevant to the choice of a pharmacy; or (i) contains any representations as to the safety or effectiveness or an indication for use of any specified prescription drug. O. Reg. 119/97, s. 1. (4) An advertisement by the owner or operator of a pharmacy that includes price information relating to prescription drugs shall include the price information for at least 15 different drugs, 10 of which each belong to a different one of the following drug classifications: 1. Anti-infective agents. 2. Antineoplastic agents. 3. Autonomic agents. 4. Blood formation and coagulation drugs. 5. Cardiovascular drugs. 6. Central nervous system drugs. 7. Diagnostic agents. 8. Electrolytic, caloric and water balance drugs. 9. Cough preparations. 10. Eye, ear, nose and throat preparations. 11. Gastrointestinal drugs. 12. Gold compounds. 13. Heavy metal antagonists. 14. Hormones and substitutes. 15. Oxytocics. 16. Skin and mucous membrane preparations. 17. Spasmolytics. 18. Unclassified therapeutic agents. 19. Vitamins. O. Reg. 119/97, s. 1. (5) If an advertisement by a member includes price information relating to prescription drugs, the advertisement shall include at a minimum the following price information with respect to each drug: 1. The dispensing fee. 2. The sum of the cost to the pharmacy plus the pharmacy’s mark-up. 3. The total cost for the prescription to the purchaser. 4. The time period during which the advertised price will be available. O. Reg. 119/97, s. 1. (6) The price information referred to in subsection (5) shall be given for the standard reference quantity of each drug. However, if the prescription is supplied to a consumer in the package in which it was supplied to the pharmacy, the price information shall be given for the quantity contained in the package. O. Reg. 119/97, s. 1. (7) The standard reference quantity for a drug is the reference quantity indicated in the guidelines titled “Standard Reference Quantity Guidelines”, dated January 30, 1997 and available from the College or, if it is not indicated in the College guidelines, the standard reference quantity for a drug is, (a) for tablets or capsules, 100; (b) for liquids, 100 millilitres; or (c) 30 grams for solid dosage forms. O. Reg. 119/97, s. 1. (8) An advertisement by a member that includes price information relating to prescription drugs shall include, in addition to the price information referred to in subsection (5), the following information with respect to each drug in respect of which price information is included: 1. The generic name of the drug. 2. The strength of the drug. 3. The brand name and the name of the manufacturer of the drug. 4. The dosage form of the drug. 5. The quantity of the drug for which the price information is given. 6. Any of the following services that are included in the price: i. The establishment of patient medical profiles. ii. Professional consultation. iii. Health care services information. iv. After hours emergency prescription services. v. Delivery service. O. Reg. 119/97, s. 1. (9) In an advertisement by a member that includes price information relating to prescription drugs, equal prominence shall be given to each drug for which price information is given and, for each of those drugs, equal prominence shall be given to all the information required under subsections (5) and (8). O. Reg. 119/97, s. 1.