Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model
"The simplicity of his approach is admirable. ...  It's both strategic enough to help you think through the issues and tactical enough to help you actually do sometihing meaningful to address them." ~ Ardath Albee, Marketing Interactions"Adam Needles' new book Balancing the Demand Equation closes the gap.  ... Consider this a guidebook for how to play the game and win." ~ David Raab, Customer Experience Matrix"Balancing the Demand Equation is about the changing B2B environment where relevancy and efficiency matter most, but marketers are currently unable to deliver." ~ Anand Thaker, Marketing Technology"I've been a fan of Adam's for many years ... he's a master mechanic of modern marketing engines. ... For the mere price of a book, it's a bargain to tap into Adam's experienced and inspiring thinking on these topics."  ~ Scott Brinker, Chief Marketing Technologist"I never do book reviews, but it is interesting how many times I get asked: 'What should I be reading about B2B marketing?'  That is why I am writing ... about ... Balancing the Demand Equation - it is worth passing along to everyone ... add [it] to your list." ~ Craig Rosenberg, The Funnelholic"The simplicity of his approach is admirable. ...  It's both strategic enough to help you think through the issues and tactical enough to help you actually do sometihing meaningful to address them." ~ Ardath Albee, Marketing Interactions"Adam Needles' new book Balancing the Demand Equation closes the gap.  ... Consider this a guidebook for how to play the game and win." ~ David Raab, Customer Experience Matrix"Balancing the Demand Equation is about the changing B2B environment where relevancy and efficiency matter most, but marketers are currently unable to deliver." ~ Anand Thaker, Marketing Technology"I've been a fan of Adam's for many years ... he's a master mechanic of modern marketing engines. ... For the mere price of a book, it's a bargain to tap into Adam's experienced and inspiring thinking on these topics."  ~ Scott Brinker, Chief Marketing Technologist"I never do book reviews, but it is interesting how many times I get asked: 'What should I be reading about B2B marketing?'  That is why I am writing ... about ... Balancing the Demand Equation - it is worth passing along to everyone ... add [it] to your list." ~ Craig Rosenberg, The Funnelholic --David Raab, Customer Experience Matrix