Global Marketing Management
Review from previous edition: "Best on the market. Global Marketing  has excellent content, insight and a user friendly structure. It is differentiated from other texts by reference to contemprorary and emergent topics."  --Dr Catherine McGuinn, Institute of Technology, Sligo"Very good, outstanding."  --Dr Said Al-Hasan, Glamorgan Business School"This book is more comprehensive than comparable text books and offers a combination of theory and practical application that is often missing."  --Dr Antje Cockrill, Swansea University