Email Marketing: An Hour a Day
Create Relationships and Revenue with Winning Email Marketing CampaignsA Step-by-Step GuideEmail delivers significant ROI, increases brand loyalty, and is one of the most powerful tools in your marketing arsenal when used properly. Are you getting the most out of your current efforts? Are your campaigns profitable? Are you building brand equity? Are you integrating campaigns with other channels? Renowned email marketers Jeanniey Mullen and David L. Daniels offer a fresh, insightful look at modern email marketing in today's customer-centric marketplace. They'll alert you to the newest concepts, hottest trends, most budget-friendly tools, and best practices—while they help you build, deploy, and manage a smart, day-by-day plan for success.Leverage eight different ways to use email for better resultsUse website analytics to improve your email effortsCreate multichannel marketing strategies from your email databaseSet up high-impact video- and audio-enabled emailsDevelop email strategies for mobile devices and social networksTrack, measure, analyze, and report your resultsYou'll also find:What not to do when you send an emailStraightforward tools for adding email to your current marketing plan and getting budget approvalOnline resources, cheat sheets, a glossary, and much moreReal-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoidPraise forEmail Marketing: An Hour a Day"You don't have to quit your day job to start or radically improve your email marketing program. Just set this book and a decent pen next to wherever you brew your coffee. You and your bottom line will be glad you did."—Tom Gerace,CEO and founder, Gather.com"Jeanniey and David have written a book in which the power of email marketing becomes simple to understand and easy to implement."—Dr. Ramesh A. Lakshmi-Ratan,Executive Vice-President and Chief Operating Officer, Direct Marketing Association"Common wisdom advises that 'the money is in the list.' That is absolutely true if you provide the proper experience. This book gives you real-world advice on planning campaigns for maximum impact, how to measure and improve your campaign's effectiveness, and how to do it based on your budget and resources."—Bryan Eisenberg,New York Times author ofWaiting For Your Cats to Bark