Marketing Through Minefields (Harvard Business Review Case Studies)
Every day, managers face challenges that put them to the test. When it comes to the thorniest dilemmas, there's never just one right answer. Get the guidance you need from our new HBR Case Studies series. Straight from the pages of the Harvard Business Review, each book breaks down your most familiar--and formidable--business problems. You'll get six engaging scenarios, each with several detailed solutions by today's leading experts. Read the cases, gain more perspective, and hone your instincts--so you can finalize your plan and move forward more successfully.