The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one.
Bernadette Jiwa is the #1 Bestselling Author of 'Make Your Idea Matter' and was voted Australia's Best Business Blogger in 2012. She works as a brand strategist with entrepreneurs from around the world, showing them how to differentiate and add value to their businesses by telling a better brand story.  You can find her at www.TheStoryofTelling.com