Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships (Que Biz-Tech)
"Your Brand: The Next Media Company belongs on the bookshelf of every CMO." - Jascha Kaykas-Wolff, CMO, Mindjet, @kaykas"Michael's book makes the case that in order for brands to thrive in this brave new world, brands must become content creators!" - Pete Cashmore, CEO, Mashable, @Mashable"A must read if you are serious about using social business strategy to transform your brand into a media company!" - Mei Lee,  Vice President Digital Marketing, Conde Nast, @HiMeiLee"This is a great read for anyone who wants to understand and learn how to overcome the challenges of content marketing." - Elisa Steele, CMO Skype, @ElisaSteele"Michael Brito brilliantly dissects how to achieve social media success through techniques of the Mad Men era manipulated in to the age of Twitter and Facebook. Discover your audience and the power of brand ambassadors, while learning how to successfully manage your online presence and maximize your exposure with quality content." - Kinsey Schofield, TV Personality, Journalist @KinseySchofield“In the social world, content rules. Michael’s book makes the case that in order for brands to thrive in this brave new world, brands must become media companies.”–Pete Cashmore, Founder and CEO of Mashable “Your Brand, The Next Media Companyis a great read for anyone who wants to understand and learn how to overcome the challenges of content marketing.”–Elisa Steele, Chief Marketing Officer, Skype “An intelligently structured narrative that’s peppered with applicable, pragmatic advice.Your Brand, The Next Media Companybelongs on the bookshelf of every CMO.”–Jascha Kaykas-Wolff, Chief Marketing Officer, Mindjet “Looking to use social business strategy to build your brand into a thriving media company? Michael Brito’s new book holds the key. For practical, tactical inspiration, read on.”–Claire Diaz-Ortiz, Social Innovation, Twitter “A must read if you are serious about using social business strategy to transform your brand into a media company!”–Mei Lee, Vice President, Digital Marketing, Conde Nast  "InYour Brand, The Next Media Company,Michael Brito puts the content marketing conversation into a necessary and much needed context.”–Ann Handley, Chief Content Officer, MarketingProfs “Brito has written a practical and thoroughly engaging book for brands looking to effectively become a media company using a sustainable social business strategy.”–Amy Kavanaugh, Vice President Public Affairs, Taco Bell (YUM Brands)