Prioritizing Web Usability
Jakob Nielsenis a principal of the Nielsen Norman Group and has  been called "the world's leading expert on Web usability" by U.S. News  and World Report. His Alertbox column has been published on the  Internet since 1995 (www.useit.com). A previous Sun Microsystems  Distinguished Engineer, Nielsen is the author of numerous books,  including the worldwide best-sellerDesigning Web Usability(New Riders, 2000).Hoa Lorangeris a User Experience Specialist at Nielsen Norman Group. Loranger  consults with well-known companies in various industries including  finance, customer support, and entertainment. She conducts  international usability research worldwide and gives keynote  presentations and tutorials on a variety of Web usability topics. She  has also co-authored numerous reports on topics ranging from teenagers'  use of the Web to the design of Flash-based applications.