The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World (2nd Edition)
Entertainment Marketing NOW:Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and moreReflects powerful trends ranging from smartphones to globalizationDemonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distributionBy industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongstseven billion consumers.That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits todayandtomorrow…any content, on any platform, in any market, worldwide. You’ll master innovative new ways to grab consumers’ attention and walletsfast…make your experienceswannasee, haftasee, mustsee…drive more value through social platforms, mobile technologies, and integrated marketing strategies…overcome challenges ranging from bad buzz to piracy…fully leverage licensing, merchandising, and sponsorships…and successfully marketallforms of entertainment.