Crush It!: Why NOW Is the Time to Cash In on Your Passion
The Story BehindCrush it!Everything has changed. The social media revolution has irreversibly changed the  way we live our lives and conduct our business. There are billions of dollars in advertising  moving online, waiting to be claimed by whoever can build the best content and communities.  Despite this change, most people keep working at jobs that don’t make them happy and  businesses continue to ignore the major marketing and public relations benefits that can be  found online.Myth #1:I’m not passionate about something sexy or popular like  wine so these lessons don’t apply to me.The internet has drastically decreased the costs of building communities around niche  subjects, allowing for even the most obscure subjects to draw enough eyeballs to command  advertising attention. Starting a video blog about tortilla chips may seem farfetched until  Doritos gives you a call and offers 40,000 a year to sponsor and advertise on your blog.Myth #2:My business already has a Twitter account and a Facebook page,  we’re set in the social media department.This is the equivalent of claiming twenty years ago that just because your business bought a  TV spot and a few ads in the newspaper, you didn’t need to pay attention to your  advertising department. Social media isn’t about joining in, it’s about being  involved.Myth #3:I’m happy at my job so this book is irrelevant to  me.First of all, congratulations on finding work that makes you happy! However, the lessons in  this book are valuable to anyone, regardless of their employment status.Crush Itwill  show you how to utilize high level and platform specific social media and marketing strategies  that will improve your work. It will also show you how to build a personal brand so that even if  you’re forced to leave your job, a situation that’s especially relevant today,  you’ll be able to easily find employment elsewhere in a field you’re passionate  about.Myth #4:I need to quit my job to take advantage of this book’s  entrepreneurial lessons.While the entrepreneurial strategies in this book do take time, it’s completely  reasonable to start the effort as an after-work project to build up until you’re able to  replace your current income with the income from your online presence. While you may have to  fall behind on the current season of Lost or let your Madden 2010 game suffer, because  you’ll be doing something you love you won’t mind putting in the extra effort.InCrush It, Gary Vaynerchuk shows how anyone can build a career around what  they’re passionate about. He also delivers both high-level and platform specific strategy  and analysis, allowing you to take advantage of the current business environment while preparing  you to succeed as it changes and evolves.This book isn’t interested in making unrealistic promises while glossing over the work  involved. Making a living by building content around your passion isn’t simple and it  doesn’t happen overnight. What it is, however, is fulfilling and in most cases just as  profitable, if not more so, than your previous job.Furthermore, a business can’t just pay lip service to social media and expect it to  return results. The transparency and accountability inherent in its structure necessitates a  comprehensive and dedicated strategy in order to reap its tremendous benefits.By combining practical analysis and strategy with the same passion and humor that’s  made Gary one of the most in demand keynote speakers in the U.S. as well as network  television’s go to wine expert,Crush Itis essential reading for anyone who  wants to understand and harness the future of business and work.Learn:Why social media has evened the playing field, destroying the  “gate-keepers” who had previously dictated the distribution of content.Learn:How to beat unemployment and create wealth-building opportunities by  building and maintaining a personal brand.Learn:Why storytelling is the most important business concept in the  current marketplace.Learn:How you can build an online business around your passion without  quitting your day job.Learn:Why Twitter and Facebook are just tools and not a social media  strategy.Learn:How to take advantage of the half-billion dollars in advertising that  are moving to the internet.Learn:Why transparency and being true to yourself are now winning marketing  formulas.Learn:How to build and maintain an online community around your passion and  brand.Learn:Strategies for turning attention into money.Learn:Why the legacy element of the internet era is so underrated.