White Papers for Dummies
Learn to:Plan, create, and promote effective white papersPick the perfect style of white paper for your next projectManage a white paper project with a 12-step processDiscover how to write great white papers, and use them to boost your business!White papers are a challenging form of content marketing that takes years to master. Luckily, this hands-on, friendly guide gives you a shortcut. Whether you're a marketing manager seeking to use white papers to promote your company, or a writer looking to break into this well-paying field,White Papers For Dummiesgives you practical, step-by-step advice on planning, creating, and promoting effective white papers.Get started — find out what white papers are, who reads them, and whether your company (or client) needs onePlan a white paper, fast — pinpoint the audience, purpose, topic, key points, and call to action for your white paperMaster highly effective habits — discover how to think like a lawyer, write like a journalist, and promote like a madman to make your white paper a hitTricks of the trade — avoid common pitfalls that trap beginners creating their first white papersReach your target audience — get a crash course on ways to promote your white paper and get it discovered, read, and sharedOpen the book and find:Why white papers are called "the king of content"The huge opportunity for writersOutlines for the three main types of white papersMore than 40 ways to promote a white paperTips on finding powerful sourcesTen ways to improve a white paper titleAdvice for white paper designersHow to use white papers throughout the sales process