Scale Development: Theory and Applications Second Edition (Applied Social Research Methods)
"Some readers prefer computational illustration while others are more comfortable with verbal explanations. Robert DeVellis provides both." (Family Medicine)"Robert DeVellis has written a short primer on multi-item scales that will be of value to any researcher seeking to develop his or her own scale, to evaluate an existing scale, or just to understand more about scale development." (Journal of the Academy of Marketing Science)--This text refers to an out of print or unavailable edition of this title.