The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
David R. Yaleis an award-winning marketing consultant who has held creative and marketing positions at Marketing & Publishing Associates, Lindenwold Fine Jewelers, and Publishers Clearing House, where he was instrumental in establishing the company's online presence. He has written articles for hundreds of business publications includingBusiness Marketing,Business Strategies,Computer and Electronics Marketing,DM News,NEPA Hotline,The Newsletter on Newsletters, andMeetings & Conventions.Andrew Carothershas more than 10 years of experience helping corporations, agencies and non-profits gain media exposure and increase shareholder value through successful application of traditional and internet-based PR/IR. The former director of internet-based public relations for Autodesk (San Rafael, CA), one of the largest software companies in the world and the leading design and digital content creation resource, Mr. Carothers currently serves as the director of corporate communications for iMind Education Systems, Inc.