Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars...Includes Podcasts, Blogs, and Media Training for the Digital Age
Jay Conrad Levinson, creator of the Guerrilla series is the president of his own marketing and consulting firm. He lives in San Rafael, CA. Rick Frishman is the president of Planned Television Arts. He lives in Jericho, NY. Jill Lublin is an internationally acclaimed speaker on public relations and marketing topics. She lives in Marin County, CA.