Media, Audiences, Effects: An Introduction to the Study of Media Content and Audience Analysis
Media, Audiences, Effectsteaches students how to evaluate media effects research and better understand the role media play in our everyday lives.This text introduces readers to more than 300 contemporary research studies focusing on twelve important topic areas, including television violence, gender and ethnicity, sexuality and pornography, and advertising bans. It provides a framework for understanding how researchers study media effects and what mass communication theory and research tell us about the relationship between media and society.FeaturesIncludes summaries of more than 300 articles published since 1990, providing readers with a large body of contemporary research to synthesize, critique, and explore.Features research studies in twelve key topic areas including children and advertising, race and ethnic stereotyping, and television and presidential politics, helping students truly engage in topics that affect their lives.Includes two introductory chapters (Chapters 2 & 3) on research methods, providing students with tools for analyzing qualitative and quantitative research.Provides summaries of current qualitative and quantitative research, allowing students to see different approaches to media inquiry in practice.