Financial DNA: Discovering Your Unique Financial Personality for a Quality Life
In his career as an international wealth mentor, Hugh Massie observed a wide range of clients making financial decisions with varied degrees of success. Some made consistently good choices, while others repeatedly made poor decisions that minimized the return on their investments. Hugh set out to identify the mechanism driving those financial decisions, and what he discovered was surprisingly simple and logical: when people seek advice about their finances, they are generally asking questions about their lives. In essence, their unique financial personality is in operation, seeking to process life issues and financial issues in an integrated manner.Hugh Massie recognized that the best means of creating wealth was first to understand oneself, and then to tailor a financial strategy suited to one's unique financial personality. He further discerned that scientific methods of behavioral profiling could be applied to the task of aligning personal needs with financial objectives. But the key, he knew, was to discover the predictable behaviors in each of us that remain the same throughout our life and then make that behavioral information easy to understand, so that anyone could confidently apply it to his or her quality life financial plan. For several years he investigated the behavioral dynamics of financial decision-making in cooperation with some of the best minds in this cutting-edge field: the result was the Financial DNA® Discovery Process, which starts with uncovering your natural "hard-wired" behavioral style.This book outlines the Financial DNA® Discovery Process, enabling you to discover your own Financial DNA®  and to incorporate that invaluable knowledge into a successful financial strategy. In Financial DNA®  you will learn:The powerful advantages of knowing your Financial DNA®How effective communication generates wealthHow to find your own life purpose and build a quality lifeHow to make committed decisions from the inside-outHow couples can remove barriers to financial decisionsHow to foster successful business relationshipsFinancial DNA® will give you a user-friendly framework to decode your own financial behavior easily and accurately, empowering you to make better decisions—decisions aligned with your unique life purpose, passion, and vision, and leading to the quality life you've always dreamed of.