Influence: Science and Practice (4th Edition)
Here's what people are saying about the material inINFLUENCE: Science and Practice:“This marvelous book explains in clear, practical language the ways in which we become persuaded.  It offers excellent insights for those who sell, but even more importantly for all of us who negotiate and buy.”—ROGER FISHER, Director, Harvard Negotiation Project, Co-author of “Getting to Yes.”“For marketers, it is among the most important books written in the last 10 years.”—JOURNAL OF MARKETING RESEARCH“The best sales tip I ever got was encouragement to read INFLUENCE by Dr. Robert Cialdini.  It was so profound and insightful, I read it three times in a row.”—GREG RENKER, President, Guthy-Renker“It would be marvelous reading for students taking Social Psychology.”—DAVID MYERS, Hope College“The book is tremendously entertaining and very popular with students.  It makes excellent reading for a Consumer Behavior or Advertising class.”—ALAN J. RESNIK, Portland State University“INFLUENCE should be required reading for all business majors.”—JOURNAL OF RETAILING