The Delta Project: Discovering New Sources of Profitability in a Networked Economy
MIT professor Hax and consultant Wilde aim to show how to squeeze more profits and greater efficiency out of an organization. Building off the work of Michael Porter, C.K. Prahalad and Gary Hamel, they argue that the best way to gain competitive advantage is to bond with customers rather than to beat out the opposition. While they sketch out useful approaches, most management theory readers will recognize their approach as only an incremental advance in conventional wisdom.Copyright 2001 Cahners Business Information, Inc.