Marketing by the Dashboard Light
"The book's framework helps us face persistent challenges to marketers, from deficient measurement data to lack of accountability/credibility." --Gretchen Jezerc, Director, Corporate Marketing & Communications, PPG"This books articulates issues I wrestle with daily and helps me see where our team stands on the measurement journey." --Karen Haefling, Chief Marketing Officer, KeyCorp"...best practical guide to dashboards and marketing metrics...Every business person concerned with sources of cash flow should read it." --Tim Ambler, Senior Fellow, London Business School and author of Marketing and the Bottom Line