Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Key Global Customers
"Practical advice on the decisions and actions required to successfully meet the challenges of GAM."   Reference and Research Book News     "Explores the significant challenges of global account management (GAM) and guides the reader through the process of decisions and actions required to make it a success."   Journal of Economic Literature     "The author's wide appreciation of the challenge, and his practical approach to the solutions, means that this book will fast become the touchstone of good GAM practice."   Professor Malcolm McDonald, Emeritus Professor, Cranfield School of Management (MA (Oxon), MSc, PhD.Litt, FCIM, FRSA)     "Buyers and sellers alike could learn a lot from its contents."        "I liked the book and would recommend it to all new buyers and account managers."   Supply Management, 24 April 2008