So Easy Baby Food: A Personalized Guide to Making Baby Food At Home, 2nd Edition
Two sisters with five children between them put a 21st century spin on conventional baby food preparation. Learn how they took a 30 minute concept and parlayed it into a healthy enterprise called Fresh Baby. (Electronic Retailer (JAN 2005) 4 page Cover Story: Baby Fres)The number of overweight Americans is big and getting bigger. 64 percent of US adults are either obese or overweight, and 15 percent of children and adolescents are overweight, according to recent figures from the Center for Disease Control and Prevention. Overweight has replaced smoking as the latest epidemic to conquer.... Wellness offerings that improve eating habits and prevent overweight are hot, too. Sisters, Cheryl Tallman, 40 and Joan Ahlers, 36, are promting health food choices with their Petoskey,MI start-up, Fresh Baby LLC. The Fresh Start baby food kit, which includes a 42 recipe all-natural cookbook, an instructional video, freezer trays, and a quick reference guide retails for $34.95. “The [overweight] prevention market is underserved.” says Ahlers, There’s an enormous opportunity for companies to get very creative with products and services in this category. (Entreprenuer (DEC 2003) What's Hot for 2004 (Exceprt from mu)