The Dentist's Unfair Advantage: An indepth discussion of the key tenets of ethical selling and promotion in use in the most successful dental ... Key Tenets for Practice Success) (Volume 2)
Dr. James McAnally is the founder and CEO of Big Case Marketing and co-founder of the Master Dentists Academy; dentistry’s only professional group providing scientific based advertising and formalized training in Ethical Selling professional services.  He’s been involved with clinical dentistry for more than 20 years and is routinely named a global leader in dental consulting.   Clients and Academy members reside on 3 continents and his email tips are distributed to over 100,000 readers worldwide.