Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good
“The text is very user-friendly, and helps students grasp concepts and content related to social marketing. The systematic approach is easy for students to follow. The worksheets are fantastic, and the exercises are easy to implement. It is an excellent post-course reference guide for students working in public health/health education.”(Michele Vancour 2010-10-08)