Global Diversity: Winning Customers and Engaging Employees Within World Markets
"This book offers a unique approach to global diversity, one  that goes beyond country-to-country communication, emphasizing the need -  and tools - to understand the diversity within each country. Framing  chapters expertly inform readers why this approach is effective and offer  tips on how to use it, while the interior chapters present necessary  information on the diversity within specific countries.It's quite an  addition to the literature!"-William Sonnenschein, Senior Lecturer, Haas School of Business,  University of California, Berkeley, Author ofThe Diversity Toolkit"Global Diversity: Winning Customers and Engaging Employees within  World Marketscharts a course for approaching diversity and inclusion  within an organized context. The framework is pragmatic and provocative,  helping evoke healthy discussion among senior leaders, colleagus and change  facilitators. It isrefreshingto have the authors work with  diversity and inclusion as a change process and not simplify the complex  topic. The thinking reflected in this book will help me, my global  colleagues, and others broaden our perspectives of what is possible - and  will help make the world smaller."-Tracy Ann Curtis, Senior Manager, Asia Pacific Diversity &  Inclusion, Cisco Systems Inc."Global Diversityfocuses adeptly on cultures within cultures.A must-read for anyone who wants to navigate successfully in the world  market and is not satisfied with cursory descriptions."-Malini Janakiraman, Director, Corporate Learning, Honeywell"This book takes the reader beyond the broad brush stroke and cultural  "tip" sheets that may be interesting but largely ineffectual in building  meaningful cultural understanding and competency.Global  Diversityoffers a nice balance between in-depth and practical  informationon each country profiled. The invitation to critically  think about and discuss the diversitywithincultures is implicit in  the content and that approach is a refreshing one given the increased need  for cross-cultural collaboration in a globally integrated world."-Nadia Younes, Director, Diversity & Work-Life, Amgen, Inc."This lucid and practical book isan essential introduction to the  intercultural world of the global manager.The authoritative and  thoughtful contributors have produced sophisticated analyses as well as  pragmatic recommendations that will be valued by both experienced and  novice professionals."-Janet Bennett, Executive Director, The  Intercultural Communication Institute