The Decoded Company: Know Your Talent Better Than You Know Your Customers
We’re moving from the information era to the data era, according to the masters of “geek-speak” technology forecasting. Target has gotten so good at analyzing their customers’ purchasing behavior that the company can predict what products their shoppers will buy before they even realize they need them. With so much emphasis on customer behavior, most companies still view their internal human resources as interchangeable cogs. Klick Health CEO Segal and his coauthors  intend to change all that with a revolutionary management tool called Genome, a custom-built Intranet suite of tools aimed at managing time, budgets, and people; it replaces e-mail, time sheets, spreadsheets, and memos by harnessing big data and social technologies. This management tool creates what the authors dub a “decoded company,” one that invests in systems that enable it to better understand its employees, increase the agility and speed of decision-making, decrease bureaucracy, and predict problems before they occur. The authors take readers through the processes, providing examples intended to make the vision of a decoded company a reality for business owners. --David Siegfried