Competitive Intelligence For Dummies
Make competitive intelligence part of your business practice—and be on the cutting edgeWhether you're just starting a business, venturing into new areas with your existing company, or looking to gain ground on a key competitor,Competitive Intelligence For Dummiesgives you insight on how to gather valuable information not only on your competitors, but also on your market and key customer base. You'll also find out how to analyze and use this information to gain market share and stay on the cutting edge of your industry.Competitive Intelligence 101— get an intro to competitive intelligence and understand how it can make a tremendous contribution to organizational sustainability and successStart gathering intelligence— identify the people in your organization who can contribute to data collection and the sources they can tap for relevant, reliable dataMake it meaningful— discover how to apply advanced intelligence techniques, profile competing companies and their CEOs, and forecast industry trendsOvercome resistance to change— discover the best approaches CI analysts use to communicate, build consensus, and convince leaders to execute intelligence initiativesOpen the book and find:How to build a competitive intelligence function within your organizationSources to scour for the most valuable informationWays to legally and ethically conduct competitive intelligenceHow to analyze data and transform it into actionable intelligenceTips on overcoming barriers standing in the way of changeQuestions to assess your organization's intelligence effectivenessLearn to:Locate, collect, and analyze competitive intelligenceUse competitive intelligence in your decision-making processStop guessing and start making well-informed business decisions