Drawing Power: A Compendium of Cartoon Advertising
“The best thing about the book is the art, which shows classic characters like Little Nemo and the Yellow Kid hawking all manner of suspect gee-gaws.... Plus, there’s a nice selection of Mr. Coffee Nerves strips at the back, and I’m always a sucker for that guy.” (Chris Mautner - Robot 6)“Now a good-looking, large-format book shows much of the history of advertising cartoons… Many of the cartoons in this colorful collection are handsome, and in hindsight, many are… silly… It is, however, all part of theenormous funof this volume.” (Rob Hardy - The Dispatch)“Herein you’ll find Peter Arno, the sophisticatedNew Yorkercartoonist, endorsing Rheingold Extra Dry Beer; Mickey Mouse and pals flogging just about everything under the sun except, maybe, mousetraps; and Krazy Kat selling Gulfsteel Nails. They are all Joe Camel’s ancestors.” (Dana Jennings - The New York Times)“Rick Marschall and Warren Bernard’sDrawing Poweris a provocative visual examination of the wonderful world of cartoon advertising.... Marschall and Bernard have mixed an unusual batch of artistic and economic history. After reading this book,you’ll never look at comic strips and capitalism the same way again.” (Michael Taube - The Washington Post)“Popeye hawking newspapers? Donald Duck selling gasoline? You'll find them and a whole cavalcade of comic strip characters inDrawing Power: A Compendium of Cartoon Advertising… A great treat for fans of comic strips, Americana, and ephemera.” (The Christian Science Monitor)“Drawing Power: A Compendium of Cartoon Advertisingis a book that will surely pique the interest of those involved in the communication sector, but also all who are drawn to pop culture.” (Lida Tsene, Comicdom (translated from Greek))