Media Selling: Broadcast, Cable, Print, and Interactive
Author Charles Warner has done it again. InMedia Selling: Broadcast, Cable, Print, and Interactive, Third Edition,Warner recrafts has landmark text, Broadcast and Cable Selling, to meet the needs of students and professionals in all of the advertising-supported media. Like its processor, Warner’s latest effort is an indispensable tool for learning, training, and mastering sales and negotiating techniques for the media.In the last decade, the media industries have experienced unprecedented consolidation and sweeping change. The third edition of Media Selling addresses these significant industry changes and continues to be the seminal resource for information on media sales. The text includes in-depth and expanded information not only on broadcast and cable selling but also on newspapers, magazines, yellow pages, Interactive, and outdoor media-a necessary in an era of media convergence and cross-platform selling.Praised by educators and sales training managers throughout the country,Media Selling: Broadcast, Cable, Paint, and Interactive, Third Editionadvocates a solutions selling approach that one reviewer called "the best synthesis of behavioral psychology, common sense, and professional salesmanship I’ve ever read."