Persuasion and Influence in American Life
"It is obvious that Woodward & Denton are passionate about researching and teaching persuasion. It is refreshing to use an up-to-date and well-crafted textbook that sparks interest and easily creates dialogue in the university classroom. Teaching persuasion can be a `death in tall grass' experience unless you have an excellent text like this one. I highly recommend it."  -- J. David Turner, Methodist University