Marketing Your Library: Tips and Tools That Work
“It’s time for librarians to get out and get noticed,” says Karen Wanamaker, in “Flaunt It If You’ve Got It!” one of the articles featured in this inspiring volume. Helping us get out and get noticed, Marketing Your Library contains articles on a variety of topics, from personal selling to outreach and programming strategies to brand management to connecting with the media.       Marketing Your Library is divided up into seven parts, with each categorized by a specific theme: “Fundamentals,” “Strategy,” “Finding Resources,” “Getting Recognized,” “Media Matters,” “Using Community Partnerships,” and “Event Planning and Implementation.” Each part contains several articles with variations on the main theme. Many articles are framed within a specific library’s experiences; other articles illustrate strategies and concepts or sample a cross section of libraries. A list of contributors and a detailed index round out the volume. Inspiring and practical, this is recommended for librarians in all types of libraries. --Blaise Dierks