NLP: Principles in Practice
NLP: Principles in Practice draws together NLP tools, techniques and methodologies for a wide ranging audience. Lisa Wake offers an evidence based approach and as a result the reader gets a true sense of how to apply this in a range of contexts. A great book to have in your development toolkit! Jill Jackson, Head of European R&D;, Human Resources, Mundipharma Research  Lisa's real experience operating in the field gives this book a resonance few could hope to match. This book is a testimony to her practical, common sense application of NLP to enable excellence. A must read for those of you wanting a credible insight in how to give yourselves, your talent and your business an edge. Beverly Hodson, Group Change Implementation Manager, Northern Foods  This much needed book takes the reader back to the origins of NLP, then on a journey to its application in practice and outlines how NLP may be developed in the future. This book comprehensively addresses the evidence base underpinning NLP and explains in easy to understand language the plethora of psychological theories and models that NLP has been built on over the years and how they link to modern day NLP practice. Nici Evans, Head of Partnership Development, Cardiff & Vale University Health Board