The Brand Within: The Power of Branding from Birth to the Boardroom (Display of Power)
The Daymond John "brand" is all about being out in front and going your own way. InThe Brand Within, he gets readers thinking bout what it means to succeed in business and in life. One thing about Daymond, he takes charge, and in here, he puts his own spin on our consumer cukture and challenges us to change things up.