Marketing For Dummies
Learn to:Communicate more powerfully and clearlyUtilize social media effectivelyLaunch a winning Web marketingprogramGain new customers and retain your current customersBoost your marketing skillsto drive business results!Whether you're introducing a new product or jumpstarting your existing marketing plans, it's more important than ever to know how to attract customers, convince them to buy, and make sure they come back for more! Packed with updated material, this practical, savvy guide gives you everything you need to boost your marketing skills to the next level — from the Internet and search engine marketing to the latest trends in guerilla marketing, viral marketing, branding, and more.Designing a great marketing program — learn how to boost your marketing program and write an effective marketing planLeveraging your marketing skills — find out how to research your customers, competitors, and industry and improve your marketing communicationsAdvertising for fun and profit — get helpful tips on how to make the most of print, outdoor, and radio advertisingFinding powerful alternatives to advertising — discover how to advance your Web marketing, build a buzz for your brand, and go direct with marketingSelling great products to anyone, anytime, and anywhere — know how to take stock of your sales skills, reach your customers, and effectively make the saleOpen the book and find:Ten common marketing mistakes to avoidWays to save money in marketingTips for boosting Web salesAdvice on how to survive a downturnGuidance on designing a positioning strategyAdvice on how to harness your marketing imaginationHow to research, plan, and budget accordinglyGo toDummies.comfor videos, step-by-step photos, how-to articles, or to shop!