The Listen Lady: A novel and social media research guide  baked into one
Annie Pettit PhD, a market research methodologist, is recognized as one of the original thought leaders in social media listening research. An architect of Evolisten, the flagship social media research product of Conversition, she is an original author of the ESOMAR, CASRO, and MRA social media research guidelines. She is a sought after speaker and author on the topic. With a Phd in experimental psychology, Annie is no stranger to researching and developing emerging research techniques. Her doctoral dissertation researched the data quality of online surveys at a time when online surveys had to be coded in HTML by hand. Annie subsequently worked at global market research companies such as e-Rewards and Ipsos in the areas of survey panel quality and research standards. Annie continues to bake lazy bread and 5 minute cake in a mug at every opportunity.