Appeals in Modern Rhetoric: An Ordinary Language Approach
“M. Jimmie Killingsworth offers a fresh new approach to rhetoric that will be useful for undergraduate and graduate students alike in courses in rhetorical criticism or argument. In clear, simple terms,Appeals in Modern Rhetoricillustrates the practical value of rhetorical theory and introduces students to the key strands of contemporary rhetorical thought. I look forward to using it in my own courses.”—Barbara Johnstone, Carnegie Mellon University“Despite the much-lauded ‘Plea for a Modern Set of Topoi’ in 1964 during rhetoric’s ‘revival’ (Dudey Moore,College English26), we had to wait some forty years. Now, at last, we have a modern set of topoi, thanks to M. Jimmie Killingsworth. His contemporary version, foregrounded by the concept of appeal, gives us a methodology for not only rhetorical analysis but also innovative invention”—Theresa Enos, University of Arizona