Persuasion and Influence For Dummies
How to win people over and get them to follow you anywhereCharm, character, appeal, personality – call it what you will, it's that special something that turns No into Yes, closes the sale and makes others want to go that extra mile. At work, it can spell success. In life too, it can be the key to achieving your goals. Now, with the help of top executive coach Elizabeth Kuhnke, you can unleash your own powers of persuasion.The something that's special – get a handle on the qualities people find most compelling and learn to integrate them into your presentationClick! – establish a connection with your listener, make your case, and display your credibility and expertiseListen and learn – become an active listener and zero in on what really matters to your audienceEvolve and adapt – define their decision-making style and adapt your approach for maximum effectiveness – no matter how different your audience is from youMaster the gentle art – motivate others by quietly appealing to their drives, needs, and desires and lead by exampleIt's not just what you say – discover the enormous power of non-verbal cues, including body language, tone of voice, and style of dress – and learn how to wield itOpen the book and find:How to master body language, style and toneThe way to use key words and behaviours that have an impactWays to find common ground and establish a connectionHow to capture their attention and keep them interestedAdvice on putting yourself across convincinglyHow to get things done through othersWhat makes others tickThe secret of adapting an approach to any audience on the flyLearn to:Become more influential in the workplaceDevelop effective listening and rapport-building techniquesAdapt to your listener's styleUse persuasive language to reach your goal