Niche and Grow Rich
Jennifer and Peter Sanderown Big City Books Group, a niche publishing, consulting and book development firm. The authors of more than 25 books, they write the "Home Office Scene" column for Fortune.com. Jennifer has owned and operated several niche businesses, from gourmet coffee roasting to mail-order travel books, from a successful dot-com to a unique crafts business. Peter has an MBA and spent 20 years as a high-tech marketing specialist before turning his talents toward helping entrepreneurs develop new marketing approaches.