Corporate Creativity: How Innovation & Improvement Actually Happen
Alan G. Robinson and Sam Stern, university professors who have served as advisors on creativity to organizations around the world, believe that the proper combination of imagination and originality is what really pumps life into a company. InCorporate Creativity: How Innovation and Improvement Actually Happen, they cite numerous examples of its place in celebrated corporate success stories and suggest various ways that other firms can harness it. Focusing on six elements they see as essential to the process, the authors show how virtually any institution can work to encourage creativity within its ranks.--This text refers to an out of print or unavailable edition of this title.