The Strategy of Desire (Classics in Communication and Mass Culture)
Ernest Dichter(1907-1991) was consulting psychologist for the Columbia Broadcasting System from 1943 to 1946, president of the Institute for Motivational Research, and founder of Ernest Dichter Associates International. His books include,The Psychology of Everyday Life, Handbook of Consumer Motivation, Motivating Human Behavior, andThe Naked Manager. Arthur Asa Berger is professor of broadcast and electronic communication arts at San Francisco State University.Arthur Asa Bergeris professor emeritus of broadcast and electronic communication arts at San Francisco State University. He is the author of numerous articles, book reviews, and books on media, popular culture, humor, and tourism, and he is the series editor of Transaction’s Communication and Mass Culture and Humor series.