So What?: How to Communicate What Really Matters to Your Audience
Mark Magnaccahas invested the past 15 years on a search for what sets great communicators apart.So What?is the result of five years of work simplifying this powerful idea to book form. Each idea has been tested in his own life and business, as well as with a wide range of clients. Mark's unique ability to bring these ideas to life will enable you to easily understand them and apply them in your own life. As founder and president of Insight Development Group, Inc., his seminar and training programs have been featured inThe New York Times,USA Today, and on CNN'sMoneyLine. Mark has helped thousands of entrepreneurs, salespeople, and executives adopt a So What Mindset that makes them indispensable in any economic cycle. Mark lives in the Boston area with his family. A graduate of Babson College, Mark is the author ofThe Product Is Youand is a participant in the Strategic Coach Master's Program.