Ashanti is a woman on a mission with  the 'I Declare Me' campaign focusing on the empowerment of women's issues kicking off in spring 2008. 'I Declare Me' is a take on her LP title The Declaration, which was an accomplishment of personal empowerment for Ashanti having written and co-produced many songs on this her 2008 album. Ashanti felt that it was important to tell her story to other women to encourage them to dream big and focus on their own personal sense of empowerment from their career, to relationships, etc. Ashanti will be the spokesperson for the 'Hip To Be Fit' organization focusing on Teen Obesity and she will also be doing PSAs for Lifetime TV for their 'Every Woman Counts' campaign which focuses on women voter registration.