Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences
“We’re now hip-deep, if not drowning, in the ‘experience  economy.‘ Here‘s the smartest book I‘ve read so far that can actually  help get your brand to higher ground, fast. And it‘s written by people  who not only drew the map, but blazed these trails in the first place.”–Brian Collins, Executive Creative Director, Ogilvy & Mather Worldwide Brand Integration Group