Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay
I wrote this book to help marketers treat customers the way we, as consumers, want to be treated, and at the same time, achievedouble-digitincreases in response and revenue.You can only truly engage customers and prospects if you understand their "Voice of Customer" insights. These insights will tell you how your company can meet their expectations for relevance, relationship, competitive differentiation and on-going value-added communications and offers.The 5-Step Voice of the Customer, (VOC), methodology is designed to help marketers in all size companies, from Fortune, to Growth and Start-ups. The process has been battle-tested for over 30 years in the marketing trenches, helping clients such as Microsoft, NBC Universal, IBM, HMS National, and Life Line Screening achieve consistent double-digit increases in response and revenue.I hope you will test the 5-Step VOC process and see for yourself how you can "do right" by customers and prospects and achieve significant increases in response, relevance and revenue.