A Token of My Affection: Greeting Cards and American Business Culture (Popular Cultures, Everyday Lives)
This volume will be a useful addition to marketing and social sciences collections... Recommended(Choice)An intellectually rich, deeply researched history of mass-produced consumer good whose success depends on its ability to connect people emotionally.(David FarberEnterprise & Society)A carefully detailed history... An interesting read.(Antiques & The Arts Weekly)This well-written and nicely illustrated book illuminates how the imagery in greeting cards has reflected overt and covert classist assumptions.(Cele C. OtnesJournal of American History)A carefully detailed history.(Antiques and the Arts Weekly)A Token of My Affectionis an important work of American studies and contributes much to business history.(Catherine GudisAmerican Studies1900-01-00)A beautifully illustrated, painstakingly researched book... [a] smart, ambitious, innovative study.(Lori MerishAmerican Historial Review)