In Service to the Mouse: My Unexpected Journey to Becoming Disneyland's First President
This book is not only a captivating story of the formation of an institution that has become an indelible part of our culture, it's also the best primer on marketing I've ever read. --Jim Doti, President of Chapman UniversityJack Lindquist s remarkable memory opens a window to the creation of a transformational entertainment business concept, its emergence as an iconic American institution and its growth as a powerhouse entertainment and media company.  It's an exciting read...especially for those of us who, as young children, following a night of sleepless anticipation, experienced the wonder of the brand new Disneyland, and who today, as business people, are always seeking the next big idea.   Jack and his cast of characters reveal the behind the scenes drama that attended so many landmark decisions we all heard about. --Mel Rogers, President and CEO of KOCE-TVPure Jack and that is a great thing for all of those who want the ultimate peek backstage.  A hero to those of us who tried to follow in his footsteps down Main Street USA. --Matt Ouimet, Former Disneyland President