Marketing Channels (7th Edition)
"I think the author's writing style is very readable, understandable, and it is the appropriate level for my students." —Northern Arizona University reviewer" [Marketing Channels is] up to date from a theoretical perspective....I found it stimulating and challenging." —Southern Illinois University reviewer"I found the writing very clear and well done. It is appropriate for college students and the examples are interesting and apropos." — Quinnipiac University reviewer"Strength of this book is that it is the definitive book on the subject matter...it provides the most thorough information that any book on the market." —Indiana State University reviewer