The Inside Advantage: The Strategy that Unlocks the Hidden Growth in Your Business
Discover Your Business's Inside Advantage and Start Growing“Bob's strategic focus and aggressive leadership helped Publicis achieve significant growth in the US. Bob has clearly identified the best way to grow-which is the 'inside advantage' that all companies have. Better still, he offers an approach, a method and steps to follow.The Inside Advantageis nothing less than a recipe for success.”-Maurice Levy, Chairman/CEO, Publicis Groupe SA“Bob was instrumental in the growth of a number of our important brands at Nestlé USA.The Inside Advantagegives you a process to find your most valuable consumer, and then the insight on how to interact with that consumer to accelerate growth. It's a 'must read'!”-Joe Weller, Former Chairman/CEO, Nestlé USA“Bob spent a successful career advising business executives and entrepreneurs to learn how to grow their companies and now he's sharing this advice with others. If you want to grow your business . . . readThe Inside Advantagecover to cover.”-Jack Mitchell, author ofHug Your CustomersandHug Your People“If you are looking for practical wisdom from a battle-tested field general of business-look no further. I arranged monthly meetings for years with Bob to uncover the practical wisdom he so effortlessly unfolds in the pages ofThe Inside Advantage. This step-by-step guide unleashes the resident magic inside any organization that has the guts to put it to the test. Hold on. It is a great ride.”-Robert Dotson, CEO T-Mobile USA