Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management (Praeger Studies in Political Communication)
• Presents valuable perspectives on voting behavior, such as partisan polarization, the effect of negative campaigning, and the impact of early voting• Explores critical campaign finance topics, including adjustments since McCain/Feingold, Internet-based fundraising, and the transformation of party organizations• Examines the continued importance of 527s and other camouflaged exogenous actors• Offers a current reference of illustrative material and bibliographic citations updated to 2009• A complete chronology details the evolution of modern campaign management• Illustrations throughout the text help bring topics to life• Clear concept maps clarify various targeting techniques• A bibliography of sources further the reader's study of political campaigning