Customer Data Integration: Reaching a Single Version of the Truth (SAS Institute Inc.)
Jill Dyché’s new book makes it easier to hang on to existing customers in the world of killer competition. --Jack Trout, Author, Differentiate or DieThis book offers sound advice to business people in search of innovative ways to bring data together about customers. --Wayne Eckerson, Author, Performance DashboardsThe Data Warehousing InstituteThis is the best book on Customer Data Integration. Jill Dyché is thorough in interviewing executives and presenting CDI. --Philip Kotler, S. C. Johnson & SonDistinguished Professor of International MarketingKellogg School of Management, Northwestern University