Value-Focused Thinking: A Path to Creative Decisionmaking
[Value-Focused Thinking] is both an inspired and inspiring book. It is also a rarity among academic and business texts: it is a 'damn good read.' Keeney writes well, arguing his case clearly in the abstract and illustrating it through numerous interesting and pertinent examples. (Simon FrenchJournal of Multi-Criteria Decision Analysis)Outstanding...Innovative thinking. (Decision Analysis Newsletter)Value-Focused Thinkingclearly demonstrates the problems occurring in commercial and other organizations as a result of restricting decision choice to the available alternatives (alternative-focused thinking), rather than starting by considering what it is intended to achieve (value-focused thinking). (Observer)