StoryBranding(TM) 2.0 (Second Edition) - Creating Stand-Out Brands Through the Purpose of Story
[if gte mso 9]><xml> <o:OfficeDocumentSettings> <o:AllowPNG  /> </o:OfficeDocumentSettings> </xml><![endif]"It is almost too good to be true that this book has finally been written. Jim Signorelli blends years of wisdom with the magic of story in a format that is so accessible it makes me cry that I didn't have it twenty years ago"--Annette Simmons, Best selling author of Whoever Tells the Best Story Wins and The Story Factor"We all use stories to communicate with each other--families, friends, or business associates. Jim has captured the essence of how to tell a good story that not only resonates with the listener but drives home the message in a clear and concise fashion."--Russ Umphenour, CEO, Focus Brands“I've done the science research to establish why stories are so powerful for human communications. Jim's book is an excellent practical guide to how you effectively use them."--Kendall Haven, Story Strategist/Author/Master Storyteller“Jim Signorelli masterfully decodes brand storytelling without ever going astray from the business conversation. Therein lies his genius. He remains grounded in a story we can all relate to: delivering a functional framework for how brands can speak truth. An essential must read.”--Michael Margolis, president, Get Storied; author of Believe Me“All marketers should read Jim's book, especially those who haven't embraced storytelling. It not only drives home the efficacy of storytelling, but also offers a road map for leveraging this tool to uniquely communicate the human essence of a brand. Thought provoking and useful book."--Dennis Dunlap, CEO, American Marketing AssociationJim Signorelli’s StoryBranding is an information-packed, user-friendly  guide to brand development. This is not an instruction manual for  advertising, but a comprehensive toolkit to help companies and  individuals improve their brands through the effective use of  storytelling. By going back to the foundation of brand identity,  Signorelli shows how to find your brand’s story and acquire not just  buyers, but believers. As he points out, it is better to give people  something to think about than tell them what to think.Signorelli’s  style is engaging and has a conversational quality that draws readers in  and makes the concepts he presents easy to grasp. Marketing is not the  most exciting subject out there, yet he manages to capture and hold the  interest of readers as they follow along from the origins of  storytelling to the development of successful brands to the use of  themes and plots to identifying archetypes and everything in between. If  you want to learn how to identify and establish a set of beliefs that  will connect your brand to the public, this is the ultimate source to  reference.StoryBranding is very well-organized and easy to follow, with each  chapter building on the last in an organic way. It is packed with great  information, but does not lose readers in the details. Instead readers  will put this book down ready to take action; they will feel both  inspired and prepared. Signorelli’s background in advertising, his  personal stories of discovery, and his extensive research instill trust  and his injections of humor make for a quick read.The stories about  how the most popular and successful brands have gotten where they are  today are enjoyable and insightful. For example, did you ever stop to  think that Disney isn’t selling theme park rides and cartoon characters,  but a belief in the joy of magic? It’s true! Signorelli explains that  by making a brand the main character of its own story, it gives people  something lasting to relate to.StoryBranding will make you think about how you respond to the brands  you know and trust. For Signorelli it all comes back to relationships –  the relationships between brands and their  prospects and how to strengthen these bonds in the name of improving your brand. 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