Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility and Crush Your Competition
Entrepreneurs, small business owners, and self-employed service professionals often have a small or no staff, limited cash, and too little time in the day to execute a massive marketing campaign. Yet, there's no reason any brilliant business idea should suffer from lack of resources. Truth is, many shortcuts exist for the do-it-yourself professional.Marketing Shortcuts for the Self-Employeddetails a step-by-step marketing road map for growing your business, especially online. Today's professionals understand that the Internet offers tremendous business opportunities, but they lack practical strategies to take action. Real profits seem unattainable. This user-friendly guide breaks down what seems like an overwhelming challenge into easily implemented, bite-size solutions.Each chapter can be read in ten minutes or less and offers an immediately actionable to-do list at the end. Presented in a deliberate and strategic sequence, you'll get advice on more than eighty cutting-edge strategies, including how to:Identify your value proposition, and hone your elevator pitchDevelop killer content that drives SEO and converts website visitors into customersUnderstand Google Analytics dataBuild trust and establish credibility with videos, blogs, and podcastsCommunicate with precision on LinkedIn, Facebook, and TwitterAttract clients with Yelp, Google Places, and Yahoo! LocalPromote offline events on online channelsFinally profit from today's online opportunities!Forget the idea that you need thousands of dollars to take on your competition. Today, you can access powerful tools that cost little to nothing. All you need is the will to succeed.Marketing Shortcuts for the Self-Employedwill show you the way.