Strategic Change in Colleges and Universities: Planning to Survive and Prosper
"This book is the best guide to strategic planning I have read. It raises provocative questions about institutional governance, direction setting, and survival in an ear of unprecedented change and it details the questions to ask, the data sets to consider, and the pitfalls to avoid. . . . A `must read' for any campus prior to developing its own strategic planning process." --James B. Appleberry, president, American Association of State Colleges and Universities (AASCU)"Rowley, Lujan, and Dolence transforms a top-down strategic planning process commonly used in business into a participatory model appropriate for colleges and universities. A well researched model for strategic planning that is grounded in the real world." --Laurence W. Mazzeno, president, Urusuline College"Strategic Change in Colleges and Universities provides not only a conceptual framework, but also the methodology for helping any college or university adapt to shifting conditions, improve its competitive advantage, and position the institution for a better future." --Steve Jonas, vice president for administration, Sinclair Community College"This book brings rare insight to the issues, promises, and pitfalls of strategic planning in colleges and universities today. The use of case studies and the rich experience of the authors illuminate the critical dimensions. I highly recommAnd reading it before kicking off your next strategic planning process." --Philomena Mantella, vice president for enrollment management and student life, Pace University