Business Storytelling For Dummies
Learn to:Translate data, facts, and figures into rich, captivating messagesHarness the power of good storytelling toinfluence and motivate employeesEffectively convey messages to buyers and fundersConnect with your audience anddrive your business to new heightsUse storytelling to influence people and move them to actionNeed to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business?Business Storytelling For Dummiesempowers you to do this -- and more.Learn how to harness the power of a good story to influence prospects, customers, colleagues, team members, sponsors, and funders.Use stories to tap into their imaginations and translate sterile facts and stagnant case studies into exciting concepts they can identify with.Get started with business storytelling --discover why organizations across a variety of industries have embraced storytelling, why it works, and what it can do for youCreate compelling stories -- use tried-and-true methods for crafting compelling stories that engage listeners and quickly shift people into actionShare your story -- get the practical ins-and-outs of story sharing, best practices for telling stories, different media to use, and how to keep stories fresh and aliveBring story into your work-- dig into the nuts and bolts of the most popular and requested applications of stories in business, complete with how-to steps, templates, and examplesOpen the book and find:The why, what, how, and who of business storytellingWhat makes a good storyHow to craft the core of a storyWhen to embellish a story to give it impactTips for being a good listenerWays to sell with storiesHow to create storied marketing materialsStorytelling tips for speakersTen ways to measure the results of a story initiative