Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
“…it’s time you picked up this book and found out how to create a brand identity that will… make your customers loyal for life.”--SMTonline“For anyone looking to brand or re-brand their companyBrand Realis the book for you. This isthebranding bible.”--Actionable Books“…if you have any interest in branding and reputation management, check outBrand Real-- it is well worth your time.”--Genuine Curiosity“This book will place your brand on the right track for building a real brand that is memorable and powerful in the marketplace.”--Blog Business World“It’s instructive, including back-to-basics on how to make your brand memorable and accessible, and consistent across all the places it touches a customer."--MarketingDaily.com“…dives deep into the elements that can make a brand real…shows the how and why behind the successes and missteps of familiar brands.”--Jim Pawlak, Biz Books ColumnistSelected byStrategy+Businessas One of the Best Business Books for 2012“…Vincent reminds us that branding is first and foremost a strategic act…that’s whyBrand Realis as relevant to the CEO as it is to the CMO.”--Strategy+Business