The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
For years, the prevailing wisdom in business was that  profitability was a byproduct of market share; get the biggest piece of  the market and profit will surely follow. But in the last 10 years,  this formula has time and again proved itself wrong. Companies such as  DEC, GM, Ford, United Airlines, Kodak, and Sears have all demonstrated  that market share does not necessarily lead to profitability.The Profit Zonelooks at how profit happens in today's  customer-driven economy. The authors demonstrate why market share often  leads to a "no-profit zone" and identify 22 profit models  that have helped dozens of companies consistently make money. Included  are in-depth looks at companies--Disney, GE, Microsoft, Intel, Charles  Schwab--that have successfully redesigned their businesses and  dramatically increased the value of their companies. Instead of  focusing on market share, these innovators first looked at their  customers' needs and how they could profit from fulfilling them. The  book considers example after example of how the profit zone works, from  Disney's theme parks to Schwab's marketing and selling of mutual funds.  The final chapter is a handbook that allows managers to apply the ideas  to their own companies. Clearly written and immensely practical,The Profit Zonedeserves a place on every manager's bookshelf.--This text refers to theHardcoveredition.