Salesforce.com Secrets of Success: Best Practices for Growth and Profitability
Praise forSalesforce.com®Secrets of Success “Salesforce.com is usually thought of as an SFA system, but it really needs to be thought of as a full-fledged CRM. For more than five years, I’ve headed up marketing teams trying to expand the power of SFDC for highly automated Internet customer interaction systems.Salesforce.com®Secrets of Successis required reading for the modern marketer, sales exec, or customer support professional.”—Mark de Visser, CEO of Sonatype “Salesforce.com®Secrets of Successis terrific because it gives guidance to every major executive, as well as tactical recommendations to the implementation team. Using this book’s methods ensures the high user adoption rate we achieved at Syneron. It also provides hundreds of tips that save time and money in the real world.”—Doron Gerstel, CEO of Syneron Medical “Salesforce.com®Secrets of Successhelps the busy executive figure out what to do—and not to do—when a Salesforce system is being built or extended. I appreciate the balance it provides, giving strategic guidance to the executive team and tactical tips to the implementers.”—Dave Kellogg, CEO of Mark Logic “Salesforce.com®Secrets of Successfocuses on the business processes that surround SFDC—the things that people do to leverage the system and become more effective. Any organization going through internal change in sales, marketing, or other customer-facing teams needs to see and work on the big picture. This book helps them do just that.”—Jon Lambert, CFO of Wombat Trading Systems division, New York Stock Exchange “Mr. Taber takes a hard look at reality and CRM systems and finds the way to bridge the gap between the two using Salesforce.com. You are sure to succeed with your Salesforce.com initiative by reading this excellent book. This is the Salesforce.com ‘manual’ we were all looking for.”—Joshua Meiri, Salesforce.com User Group Leader “Salesforce.com®Secrets of Successcombines Agile with Salesforce.com, the most widely used, hosted SFA system. Taber takes it one step further by telling product marketers and product managers how to use SFDC and the latest Agile tools to do their jobs better. A must-read.”—Rich Mironov, CMO of Enthiosys “Salesforce.com®Secrets of Successis the distillation of lessons learned at dozens of SFDC customers, and every lesson has been put in terms that people at every level of the organization can understand. I only wish this book had been out when we were building out our system—we could have saved endless meetings by simply following its best practices.”—Daniel Moskowitz, CFO of Zend Technologies “Salesforce.com®Secrets of Successis an invaluable guide for the executive wanting to get the most leverage from Salesforce.com. The book tells the executive what to ask for—and whatnotto ask for—to get the best revenue visibility and results from the team. We’ve been steadily expanding our SFDC system to make it into a full-fledged CRM, using the techniques from this book. This book is highly recommended for companies that want to grow their size and sales performance.”—Dave Robbins, CEO of BigFix “Salesforce.com®Secrets of Successis the first book to apply Agile methods to SFA/CRM systems development, and it breaks new ground for both the technologist and executive. At ThoughtWorks, we’ve been using Agile for years, and Taber’s Salesforce approaches really pay off.”—Roy Singham, CEO of ThoughtWorks “I have been waiting years for this book and never knew it! David Taber has written an excellent guide to the benefits and pitfalls of implementing SFDC and, in the process, provides insight and valuable information on successfully navigating through user groups, management, sales, marketing, and IT departments to get the best results.”—Dan Weiss, Manager of Sales and Marketing Applications, Bell Microproducts