Three and a Tree: How to Take Down Bad University Marketing One Cliché at a Time
With a scholar's appetite for research, keen analytical skills and passion for vigorous and respectful debate, the team at 160over90 has unleashed their creative talents to address the lessons learned through their branding adventures in higher education. A fun and worthy read for anyone looking to unlock the heart and soul of their institution. --Rhea Turteltaub, Vice Chancellor of External Affairs, UCLAIf everyone throughout our university isn't speaking with one voice our message can't be heard. The processes outlined in this book served us well as we transformed our school into a branding powerhouse. --Dr. Daniel J. Curran, President, University of DaytonThree and a Tree only begins to describe the clichés that riddle higher ed work. This book is a funny, but super informative, look into how to begin looking at your job completely differently. --Don Bishop, Associate Vice President for Undergraduate Enrollment, University of Notre Dame