The Complete Guide to Book Marketing
"David Cole's straight-talking, clear-headed book about the basics of book marketing is valuable not only on its own but also as a complement to more pie-in-the-sky guides." --Judith Appelbaum, author of How to Get Happily Published, managing director, Sensible Solutions, Inc"The Complete Guide to Book Marketing is an essential reference for anyone who wants to learn absolutely everything about how to sell books. If you publish, market, sell, or publicize books, you need this book close at hand."  --Tony Lyons, president and publisher, The Lyons Press"Without a doubt this is the best book on the subject. I'll be recommending it to all our clients and any publisher or author who wants to know more about marketing."  --Randall Beek, president, Consortium Book Sales & DistributionAs one who has read every book in the field and spent his career practicing the subject, I found David Cole's The Complete Guide to Book Marketing to be insightful and articulate. I've already put several tips to work on the job!"  --Robin Bartlett, director, market and business development, World Book Publishing