The World's Business Cultures: And How to Unlock Them
Spectacular merger collapses prove that a one-style-fits-all approach to business is not enough to succeed. Failure to understand cultural differences can prove costly. (Remember the break-up of Germany's Daimier and Chrysler of the US).Tomalin and Nicks show how understanding culture can improve performance. Sprinkled with colourful anecdotes, The World's Business Cultures offers sound advice on meetings and negotiations, as well as decision-making, gift-giving and writing e-mails.Although it has chapters on countries forecast to the world's leading economies in 2050, such as India, China and Brazil, the book also warns that we can get it wrong even when dealing with our neighbours.Claire Barron - Financial Times'Tomalin and Nicks is a must read for business travelers who want to successfully compete in world markets. More than a collection of cultural do's and don'ts, it offers clear, practical and comprehensive guidelines for establishing and maintaining successful business relationships in the multicultural marketplace.'Susan Stempleski, Lecturer, Graduate Program in TESOL Teachers College, Columbia University, New York, USA'A no-nonsense, systematic and practical book for business people and students of business everywhere. The short country profiles are especially useful and to the point.'Ulla Ladau-Harjulin, FRS, Lecturer in Intercultural Communication, Swedish School of Economics and Business Administration, Helsinki, FinlandA"Nicks and Tomalin offer more than just helpful insights into different cultures. For this experienced traveller, WORLD BUSINESS CULTURES is also a guide to good behaviour based not on travellers' tales but on principles which I can apply in many situations.A" Emeritus Professor Jack Lonergan, President of the International Certificate Conference A"This book is more than just helpful insights into different cultures. It is a systematic and practical book for business people and students everywhere. A must read for business people who want to successfully compete in world markets.A"Business Executive Magazine