ASMP Professional Business Practices in Photography
In a Shifting Photography Business, a Yardstick to Long-Term Entrepreneurial SuccessWhether setting up their first photography businesses or renegotiating prices in the face of a declining economy, photographers seeking long-time success need a yardstick for fair and healthy business practices. The American Society of Media Photographers has long ago recognized this need and responded by issuing the renowned  "ASMP Professional Business Practices in Photography." Now in its sixth edition, this time-tested classic has been completely updated to address media photographers’ most pressing concerns in the age of electronic rights and online distribution.Packed with basic business and legal forms, checklists, and an extensive cross-media bibliography, "ASMP Professional Business Practices in Photography" discusses how to* price products and services intelligently* negotiate fees and agreements with competence* handle rights in traditional and electronic media* develop profitable business and marketing strategies* choosing the right technology* book publishing"ASMP Professional Business Practices in Photography" provides reference tools, resources, and hands-on advice for any business, legal, and financial question that media photographers could stumble upon during the course of their careers. The time-tested guidebook is enlightening both for photographers facing one-time decisions and those seeking to make routine-tasks more efficient, from setting up a business and deciding the best time to expand, to justifying higher fees to clients and fine-tuning marketing skills. Encompassing the expertise of more than two dozen acclaimed industry members, including photographers’ representatives, writers, educators, web experts, and leading authorities in the stock photography industry, this sixth edition of a classic offers a powerful tool to keeping one’s photography business fit in the face of a changing industry.