Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business
''Buy this book. Read it. And put it into practice.''Jeffrey Gitomer, author of The Little Red Book of Selling''Further evidence that Scott McKain is the premiere business communicator of our time.''Dr. Joseph Michelli, author of The Starbucks Experience''Scott McKains latest book is a must-read for any professional or organization attempting to creatively differentiate from the competition.''Don Hutson, coauthor of the #1 New York Times bestseller The One Minute Entrepreneur, and CEO of U. S. Learning''Collapse of Distinction isnt just a business success book, this is a business survival book for the reality of todays marketplace. McKain shows the way to differentiation through strategies that create distinctiongenerating true separation from your competition.''--Joe Calloway, bestselling author of A Category of One and member of the Professional Speakers Hall of Fame