Marketing Your Consulting Services : A Business of Consulting Resource
To keep your competitive edge in the marketplace, you must find practical and inexpensive ways to retain the clients you have, develop new clients, and increase your bottom line.Marketing Your Consulting Servicesis a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace. Written by Elaine Biech— one of the foremost experts in the field of consulting— this practical and easy-to-use resource includes useful guidance, practical ideas, special consulting considerations, and creative tips.Marketing Your Consulting Services is filled with the information you need to help youDevelop a successful marketing planUnderstand the marketing ins and outs of a small consulting firmFind new clientsGet your clients to refer you to other clientsImplement inexpensive and effective marketing toolsDevelop creative marketing ideasRetain the clients you have todayBiech urges you to develop a "market all the time" attitude, and to help you get started, she recommends hundreds of ideas that can be easily implemented. In addition, the book's "Fast Fourteen To Do Today" are suggestions you can put immediately into practice to help jump-start your business. Written to be a hands-on resource,Marketing Your Consulting Servicesalso includes Quick tips throughout each chapter for easy reference.Marketing Your Consulting Servicesoffers you the practical tools and helpful suggestions necessary to market and sell your consulting services. It includes everything a consultant needs to know about marketing to be— and stay— successful.