The Entrepreneurial Conversation: The Powerful Way to Create Mutually Beneficial, Long-Term Business Relationships
Edward G. Rogoffis the author ofBankable Business Plans. He is a professor in the department of management and the academic director of the Lawrence N. Field Center for Entrepreneurship and Small Business at Baruch College. He has served as a CEO for two media companies that owned more than 20 radio stations and as a consultant for a variety of businesses, including venture capital firms and entrepreneurs. He lives in New York City.Michael Corbettis the author ofThe 33 Ruthless Rules of Local Advertisingand a sales and marketing consultant who has focused much of his work on helping businesses define their marketing in media, retail, and service industries. He lives in Jacksonville, Florida.Perry-Lynn Moffittis the author ofJohnson and Johnson's Guide to Children's CareandA Silent Sorrow: Pregnancy Loss-Guidance and Support for You and Your Family. She lives in New York City.