Outrageous!: Unforgettable Service...Guilt-Free Selling
T. Scott Gross was running a chicken franchise in Texas when he realized that performing outlandish stunts for (and with) customers was a terrific way to boost business. Gross eventually fashioned his somewhat unconventional ideas into a program he dubbed Positively Outrageous Service, and he began teaching it full-time.Outrageous: Unforgettable Service ... Guilt-Free Selling, his written version of this plan, describes the philosophy that already has been adopted by hundreds of companies including Southwestern Airlines and Doubletree Hotels. Inspirational as well as informative, it outlines dozens of viable concepts bolstered by anecdotes that show how they're being effectively used today.--Howard Rothman