Red Zone Marketing: A Playbook for Winning all the Business You Want
"Winning new clients and holding onto existing ones is not a matter of chance, but of creating and following a solid game plan. Red Zone Marketing provides one.  If you're feeling overwhelmed by today's rapidly evolving marketplace, read this book.  It breaks the proven principles of marketing down into bite-sized, easy-to-implement actions." --Al Ries, Co-author of The 22 Immutable Laws of Marketing"Red Zone Marketing is more than a business book.  It's an inspiration.  Kuzmeski will get you revved up about what you do for a living.  Follow her principles and you'll win more clients than you ever thought possible - and you'll have a good time doing it." --Jeffrey J. Fox, Author of How to Become A Rainmaker: The Rules for Getting and Keeping Customers and Clients"Red Zone Marketing: A Playbook For Winning all The Business You Want by marketing consultant and business owner Maribeth Kuzmeski is a sensible and imaginative guide to raking in business using the SCORE system including specific niche positioning; creating a client experience; deriving opportunities from obstacles; "referral responsibility"; and Extra Point!  The sports metaphors add an exciting highlight to this solidly presented marketing primer that offers novice entrepreneurs useful and applicably practical tips, tricks, and techniques ranging from direct mail, to newsletters, video, and utilizing the electronic superhighway to commercial advantage." --Midwest Book Review, Oregon, WI--This text refers to theAudio CDedition.