Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy
Steve brings a whole new light to the golden rule of sales...  People buy from people who understand how they are wired!  --Gene Gainey, SVP Sales, Learn.comSteve Martin brings a new level of thoughtfulness to the psychology of sales. Understanding your own linguistic profile and uncovering the "bully with the juice" will help you achieve success in the ever changing landscape of complex selling. --Sam Adams, Senior Vice President of Sales, PicisNow more than ever, you need an unprecedented understanding of the customer's perspective, motivation and true intent. Heavy Hitter Sales Psychology provides the path to build more meaningful executive relationships that will separate you from your competition. --Charley Knight, Vice President of Sales, Shaw IndustriesStar salespeople are not always cognizant of how they go about closing C-level deals. Heavy Hitter Sales Psychology does a great job describing the foundation and process that comes naturally to successful Heavy Hitter salespeople. --Todd DeBonis, Vice President of Global Sales, TriQuint SemiconductorsThis brilliant and practical book dissects the minds of C-level executives so you know how they think and make purchase decisions. --Teck Ho, Haas Business School Marketing Chair, University of California, BerkeleySteve Martin has done it again, giving you more real world sales strategies to make sales at the highest levels. -- --Brian Tracy, President, Brian Tracy International, author ofThe Psychology of SellingA fascinating instruction manual for securing meetings with C-level executives and persuading them to buy! --Steve Clarence, Vice President of Sales, ConvergysThe first book that truly teaches salespeople how to converse with CEOs. Pray your competitors don't read it first. --Craig Eckstrom, Vice President of North America Sales, PayPal