Tips and Traps When Buying a Franchise: Complete Revised and Updated
Mary E. Tomzack is a noted franchise expert. She is President of FranchiseHelp, Inc., an information and research company which services prospective franchisees, multi-unit franchisees, franchise lending companies, investors and independent businesses seeking to become franchises. Ms. Tomzack is also the author of Going Global: Strategies and Techniques for New-Multi-Nationals (published by the Economist Intelligence Unit). She has been part-owner of two franchised businesses and previously founded and managed a company which manufactured and marketed women’s fragrances.