One World. One Company.
What I like about this book is the variety of examples and stories that come back in the book. Every story is between 3 and 5 pages and it's perfect to read a few stories, stop reading and then continue at another moment without getting lost. I also like the take away's at the end of every story to reflect on the topic. Thanks Fredrik for another great book. --Cyriel KortlevenFredrik and I have exchanged ideas and constructive feedback for many years now. His video about the girl who wanted to use an extra pair of eyes to see what her brother was up to by putting them in his room inspired me to think out of the box at work, home and travel. Now this book about One World. One Company where I have worked for or with many of the companies mentioned made me smile many times, because I bump still into corporate clients that have teams who have never taken the elevator to introduce each other for a common project. Yes - in 2013 there are multi billion dollar companies that have no clue what it means to collaborate on a global level with the very best employees available in their own team. Just check who in your team has a valid passport and you get a realistic picture on how global they really are. It's flabber gasping to know that my kids have travelled more than the CEO of many corporations in Montreal. Fredrik - another book like this in 5 years because nothing has changed here in my home country Canada - one of the most "developed" and immigration friendly ones in the world - and I join you in Singapour. Guaranteed! Wishing you nothing but success --Martin WiedenhoffIn One World. One Company by Fredrik Haren, the reader gets a bird's eye view of international business and the political interests within such transactions. Sounds complicated doesn't it? Well, Haren does an excellent job getting to the heart of the matter and telling it in an easy to understand, and logical way.  The book reflects the pros of allowing your company to branch out into the global market, and the pitfalls that could happen to a company when they decide to neglect such a fruitful venture to remain a domestic brand. One World. One Company doesn't just detail why companies should be pursuing global operations, it also delves into just how to accomplish this. Though not extremely detailed, this commentary gives an overview, or a kind of "what to do next" for the business man or woman who is considering taking their company into the global market.  The text was very professional and well written, and though I felt that a lot of the material was more or less glossed over, you do get a pretty well rounded understanding of the global economy and how to view the world of business. It is very clear that Mr. Haren did his research on the subject and is pretty knowledgeable in this particular field. He has interviewed several successful and influential CEOs and individuals who really made some interesting and believable points. I found the book to be particularly helpful. I run a marketing and brand management company out of the New England area. One World. One Company made some good points that have me considering the possibility of my own company going global...so we will see! --Katelyn Hensel - Reader's Favorite