In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism
". . .In Defense of Advertisingis a very enjoyable and intellectually stimulating read. Not only does the book provide a number of powerful practical arguments, truly indispensable for anyone trying to take a hard-hitting stand against the opponents of marketing, but it also puts the somewhat neglected discussion of advertising in the very forefront of the battle for a free market economy. . . . [The book] has passed the [test of time] quite successfully." --Journal of Ayn Rand Studies, Spring 2008". . . a highly sophisticated theoretical thesis . . . [that]  stimulates the reader to reflect on many social, economic, and moral  issues." --Sourthern Business and Economic Journal, October 1995". . . an important advancement in the theory of advertising and  its relationship to society." --Journal of Consumer Affairs, summer 1995"A unique, well-crafted, and timely book defending the existence  of advertising to its many and varied critics." --Journal of the Academy of Marketing Science, spring 1995"I was surprised at how much enlightening content Kirkpatrick was able to pack into a short book . . .In Defense of Advertisinggives us, perhaps for the first time, a propermoralnot merely `practical' justification for advertising, just as Ayn Rand did for capitalism and egoism . . . This is a book well worth reading--one that fully lives up to its advertised claims." --The New Individualist, June 2007"Scholarly . . . easy to read . . . rich with information and  supported by numerous references." --ForeWord Magazine, May-June 2007