The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
Be the best! Drive revenue with proven B2B social media strategiesWith social media, it has never been easier to uncover opportunities, engage in conversations, discover new information from trusted sources, and forge new relationships. Kipp Bodnar and Jeffrey L. Cohen, business bloggers, speakers, and marketing thought leaders, unveil the secrets of generating B2B leads using social media. Revenue is the only metric you need to become the superstar of your company and get buy-in from the C-suite.The B2B Social Media Bookwill teach you how to:Build your own social media lead-generation strategy, based on a simple five-step methodologyCreate content for all parts of the B2B social media lead-generation process, from ebooks that rock to tweets that drive trafficConnect offline lead-generation methods, such as trade shows, with social media tools to amplify lead-generation resultsOvercome roadblocks that derail your B2B social media strategies and tacticsThrough examples and case studies, along-side proven methodologies,The B2B Social Media Bookgives you the knowledge and tools you need. Connect with customers, increase online leads, and establish a new way of marketing that will make you a marketing superstar.