Hardball Selling: How to Turn the Pressure on, without Turning Your Customer Off
Shook has 17 years of sales experience under his belt and has written 23 business books. He is not a modest writer, and this is not a modest book. He says that, if followed, the high-pressure strategies in this book will make an average salesperson a super salesperson. He gives examples of top sales people who exemplify his "hardball" philosophy. The author offers four basic principles and outlines how each has worked for him and others. A chatty and amusing primer on selling, this is appropriate for large public library collections.- Richard Drezen, Merrill Lynch Capital Markets Lib., New YorkCopyright 1990 Reed Business Information, Inc.--This text refers to an out of print or unavailable edition of this title.