Business Models For Dummies
Learn to:Write a solid business modelMaster business model innovationMaster business modeling techniquesWrite a business model? Easy.Business Models For Dummieshelps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to make a value proposition, define a market segment, locate your company's position in the value chain, create a revenue generation statement, identify competitors, develop a competitive strategy, and much more.Business Models 101 — find out what a business model is, why it matters to your business, how it's defined, and the differences between a business model, a business plan, and competitive advantageThe nuts and bolts — discover several tools you can use to brainstorm, structure your business model, and divide it into three overarching areas: offering, monetization, and sustainabilityThe more things change — get the know-how to spot an eroding business model and use innovation to not only rectify it but also improve your business modelPut the "I" in innovation — learn how clever businesspeople innovated their business models over decades to come up with powerful tactics like crowdsourcing, virtualized sales processes, and offering insurance to customersOpen the book and find:The recipe for a successful business modelCommon aspects of all business modelsTools to design your business modelHow to build a profitable revenue modelThe importance of having ongoing competitive advantageWays to innovate your business model and avoid pitfallsWhy all business models will eventually erodeLots of real-life examples from real companies