Microsoft Access Small Business Solutions: State-of-the-Art Database Models for Sales, Marketing, Customer Management, and More Key Business Activities
Take control with database models designed exclusively for your businessEvery small-business owner knows how important effective databases are to successful sales, marketing, and customer management strategies. Effective is the key word, and Microsoft Access enables you to create solutions tailored to meet your specific needs. In this book, a team of Microsoft Access MVPs shows you how to design databases that support your efforts for marketing, sales, inventory management, quality control, budgeting, financial tracking and analysis, customer relations, and many other activities.Learn interview techniques that will help you determine the database requirements and tailor your database model to specific business scenariosBuild simple to complex models for tracking sales, services, and customer relationsConstruct databases for budgeting, financial analysis, production and manufacturing, and customer contactsTrack inventory, vendors, and manufacturing servicesDesign models and simple solutions to manage memberships, events, and sponsors, both profit and not-for-profitAdapt the table structure for SQL Server® and other external data sourcesGet the single most comprehensive set of database models and guides available — a total of 76 files — on the CD-ROMSave hundreds of hours of development time!CD-ROM contains31 database models, covering each business area discussedA printable, detailed file guide to help you locate files and toolsA Bonus Resource database, with reference tables and valuable tools for creating and managing databasesAll files work with Access 2000 through 2010. See the CD Appendix for complete system requirements.