The Elements of Journalism, Revised and Updated 3rd Edition: What Newspeople Should Know and the Public Should Expect
"At a time when technological and financial forces are creating formidable challenges  to journalism's traditional values, Kovach and Rosenstiel have written an immensely  valuable primer on who we are, what we do, and how we should do it."-- David Halberstam"The Elements of Journalismis a remarkable book that does a superb job of describing  the problems, articulating the values, outlining the risks, and offering understandable  and practical ways to respond to the difficulties of the present state of journalism.The Elements of Journalismought to become required reading for every institution  (and individual) engaged in journalism."— Neil Rudenstine, President, Harvard University"Of the many books that have been written about reporting the news, this one best  captures the shortcomings, subtleties, and possibilities of modern journalism. It  deserves to become as indispensable to journalists and journalism students asThe  Elements of Style."— Tom Goldstein, Dean, Graduate School of Journalism, Columbia  University"In an age when partisan rancor and ratings-driven showmanship have crowded  out the more subtle virtues of solid journalism, Tom Rosenstiel and Bill Kovach provide  a timely refresher course in the importance of press fundamentals. They remind us  that at its best, journalism is a high public calling, and all those who practice  it have a deeper obligation to their readers and viewers than to the demands of the  market."— David Talbot, editor-in-chief, Salon.com