The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells
Steve Slaunwhiteis an award-winning copywriter, author,  and seminar leader. He has worked with such clients as UPS,  Hewlett-Packard, Mitsubishi, AAA, and more than a hundred others. The  author of several books includingStart & Run a Copywriting BusinessandSecrets of Writing for the B2B Market, Slaunwhite also wrote the  groundbreaking handbook101 Writing Tips for Successful Email  Marketing. His copywriting expertise has been featured inInside  Direct Mail, Direct Marketing News, andThe Wall Street Journal. popular ezine for professional copywriters, and he lives in Brampton,  Ontario.