ROI : Return On Innovation
"Bill Dresselhaus has amassed an impressive and useful collection of insights into the process of innovation."  --David Kelley, Founder, IDEO"Bill's new book is ORIGINAL, COOL, DIFFERENT & IMPORTANT! I wholeheartedly endorse it. Bill is 'riding the wave'."  --Tom Peters"The title says it all: Bill knows how to get tangible returns on your investment in innovation."  --John Harker, CEO, InFocus