Plowing the Sea: Nurturing the Hidden Sources of Growth in the Developing World
In this well-written work, global strategy consultants Fairbanks and Lindsay address the issue of competitiveness in the developing world and advance ways to build and sustain macro, long-term competitive advantage. The authors first identify seven opportunities for leveraging a country's comparative advantage, among them improving understanding of customers, reasoning and overcoming defensiveness, and avoiding paternalism. They then discuss strategies to implement these opportunities. Finally, they offer models for action. With a foreword by Michael Porter (business administration, Harvard), this excellent book is highly recommended for academic libraries as well as for corporate executives and government officials.?Joseph W. Leonard, Miami Univ., Oxford, OhioCopyright 1997 Reed Business Information, Inc.