The Girls' Guide to Building a Million-Dollar Business
Only 3% of women-owned businesses in the U.S. gross a million dollars or more in revenue. It doesn't have to be that way, according to Solovic (The Girls' Guide to Power and Success), CEO of SBTV.com. Women face deeply ingrained challenges on their way to wealth, from a discomfort with talking about money to a fear of success, but are also more inclined to create flexible working environments that cater to the needs of their employees as well as to the bottom line. Solovic lays out the steps to success: chutzpah, determination, managing changing relationships, keeping employees and customers happy, getting and maintaining credit, overcoming gender bias and creating a successful business plan and a solid brand. Though her cheery, can-do outlook is infectious, the lessons bog down in a plethora of quotes and personal stories from women (and a surprising number of men) who have made their financial mark. Nonetheless, this is a useful and encouraging guide, providing solid advice and resources to help women achieve and sustain entrepreneurial success.(Nov.)Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.