Applied Mass Communication Theory: A Guide for Media Practitioners
Applied Mass Communication Theory: A Guide for Media PractitionersJack Rosenberry,St. JohnFisher CollegeLauren A. Vicker,St. JohnFisher College Are you preparing for a career in the field of Mass Communication?Applied Mass Communication Theory: A Guide for Media Practitionersbridges a review of theory to the contemporary work of media professionals to help you prepare.This text is organized into three units to help you successfully tackle your capstone courseload. The first unit, “Theory and Research,”  provides a framework for constructing an undergraduate research project. The second unit, “Mass Communication Theories,” presents vital chronological information on the progression of theory in mass communication. The final unit, “Bridge to the Real World,” provides information on media law, ethics, economics and mass media careers, effectively establishing a critical framework as you leave college and start working in the field of Mass Communication.   What reviewers are saying aboutApplied Mass Communication Theory: A Guide for Media Practitioners: “The strength of this (text) is its coverage of mass communication theory.  Clearly evident is the wealth of knowledge on media theory emblazoned by the authors.  In pursuing the manuscript, it was impossible not to be impressed with the authors’ command of this subject.”- Craig Allen, PhD, Arizona State University  “… I would definitely recommend the text to colleagues in mass communication programs as I think it is well written and would be very helpful to students in a mass communication capstone course.”- W. Bradford Mello, PhD, Trinity-Washington University “The concepts are clearly explained and use contemporary examples that the students can relate to… It provides an excellent overview of theory and research methods.”- Monica Brasted, PhD, SUNY Brockport