Professional Blogging For Dummies
Turn a blog into real income! Here's how you build a blog-based businessIf you want to blog like you mean business, this book is for you. Whether you own a small business or work solo from your kitchen table, this book helps you successfully use your blog as a business. How do you find a niche, plan a strategy, promote your blog, and monetize it? It's all here, and more, in this friendly guide.It's all in the approach — tackle things the way professionals do, by setting realistic goals and building a business planKnow who everybody is — understand your competition, define your audience, and find your own nicheGet some people — do you need a lawyer? An accountant? Protect your business blog with trademarks, copyrights, and other important practices and policiesMind your money — learn how to monetize your blog, set up a budget, and get paidBuild a blog that brings 'em in — choose a name and a Web host, and then see how to design a killer blogGet the word out — promote like crazy using search engines, social networking, traditional marketing, and PRCrunch the numbers — explore ways to measure and analyze your results with Google Alerts, Google Analytics, and FeedBurnerOpen the book and find:What professional bloggers knowHow to turn a hobby blog into a businessDifferent ways to monetize your blogWhy promotion is the key to blogging successThe pros and cons of selling in your online store or someone else'sDesign tips to make your blog uniqueInterviews with successful blog-preneursTen common mistakes and how to avoid themLearn to:Find your niche to build a blog-basedbusinessEarn income from your blogCreate content and a design thatattract readersMonitor and measure your success