A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
The text is well written and relatively easy to understand. It provides abundant information without being overwhelming. It is very current. (Eleanor Witta 2012-11-21)The author provided a great deal of practical advice on a variety of tangentially related topics that I think is great for students. (Richard S. Mohn 2012-11-21)The book is of good quality as its content is easy-to-read, comprehensive, and up-to-date. Tourism researchers are highly recommended to read this book if they want to catch up with the latest trend of application of SEM techniques. (Lawrence Hoc Nang Fong and Rob LawEuropean Journal of Tourism Management)