Marketing Metrics in Action
Laura Patterson is the co-founder and president of VisionEdge Marketing, Inc., a data-driven and metrics-focused marketing firm that specializes in improving marketing performance. Her passion for analytics and measuring value is shown throughout her nearly 30 years of sales and marketing experience at companies such as State Farm, Motorola, DME Systems, Alex Sheshunoff, and Evolutionary Technologies. The author of two other books, including Gone Fishin': A Guide to Finding, Hooking, Keeping, and Growing Profitable Customers and Measure What Matters: Reconnecting Marketing to Business Goals, Laura is also a regular columnist for CEO Refresher and Marketing Profs, and a contributor and Board Member at CustomerThink. She has appeared as a guest lecturer at various universities, including Purdue, Truman State, and the University of Texas at Austin, and at several associations, including the American Marketing Association, the Association of National Advertisers, The Business Marketing Association.