Mobile Marketing: An Hour a Day
'If there is one book you read on mobile marketing, then I would recommend this one, Mobile Marketing: An Hour a Day. The book covers everything you need to know about mobile marketing. It starts off explaining the opportunity mobile presents and the current market. The following chapters then provide you with an in depth, yet accessible guide to creating a mobile strategy for your business.' (Sandeep Vadgama, Fourth Source, March 18, 2013)'...employs an easy to follow format to explain the spectrum of mobile marketing technologies and tactics.' (The Business, February 2013)