The Elements of Graphic Design
"White sets out key concepts of space, unity, page architecture, and   typography for the benefit of other designers, art directors, and   students ... A clear introduction; recommended for anyone learning or reviewing graphic design." --Library Journal“Alex W. White provides one of the clearest and most thoughtful introductions to graphic design that I’ve read. This book is also one of the few to really demystify the idea and use of white space in design—a topic that at once confuses young designers and causes seasoned clients to curl their lips with disdain. Read and learn.”—Alexander Isley, Lecturer at Yale Graduate School of Art, past President of AIGA NY “The Elements of Graphic Design’s first edition has been one of the most useful books on the details of design and effective visual communication. The second edition is certain become a standard in every design studio library.”—Sharon Werner, founder of Werner Design Werks “An expert educator, Alex W. White has purified the fundamentals of graphic design into a vigorous and all-embracing book. No matter what stage of your design career, this second edition ofThe Elements of Graphic Designis, or ought to be, required reading.”—Kevin Smith, AIGA awards recipient, Professor at Parsons, The New School for Design