Data and Text Mining: A Business Applications Approach
You place an order at MusicNotes.com.Are you a new customer?Are you a repeat customer?Are you likely to order a book or sheet music?Are you likely to browse or purchase?To learn how a company can grow their business by harnessing more information, you needData and Text Mining.Inside this book you will find a manager's introduction toData and Text Mining.The emphasis is on business data, including information about firms and markets, products and prices, supplier actions and buyer responses. By focusing on business applications such as customer relationship management, database marketing, market segmentation, sales forecasting, and more, you'll be shown just, how Data and Text Mining results can be used to guide business decision making.Written in a non-technical, non-mathematical style, this book is an excellent tool for any course where learning to make decisions based on real data is important!