Thriving as a Broker in the 21st Century
As we sit at the dawn of the Internet age and a new millennium to boot, full service brokers might be tempted to join many voices who tell us their services will no longer be needed in this brave new world of e-commerce. Not Tom Dorsey! He has written a superb book for rookies and veterans alike that re-visits some of the very basics of our industry and finds new life for the financial services professional. Read his book. You'll be glad you did - Because your services are more necessary than ever  --Bill Good, Chairman, Bill Good Marketing, Inc. And Author of Prospecting Your Way to Sales SuccessThis book ...begins where it should - with relationships. It emphasizes the absolute basics of loving the business, establishing a solid game plan, and being willing to work hard - all of which is rooted in understanding risk. This wonderful book ends with the best advice of all - timing your purchases and sales and buying on pullbacks  --Ralph J. Acampora, CMT Managing Director & Director of Technical Research, Prudential Securities IncorporatedTom Dorsey, the premier market watcher and master technician, gives a well thought out plan and elaborate back up support net for those brokers who want to continue their profession into the next millennium. With ferocious competition from brokers, both online and otherwise, as well as mutual funds and other financial entities, reading Dorsey's recipe for success is a must.  Here is a guy I read everyday via the fax - second only to The Wall Street Journal - and his advice is worth considering  --Frank Cappiello, Portfolio manager & Panelist, Wall Street Week with Louis Rukeyser