Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
OPTIMIZE YOUR LANDING PAGES TO TURBOCHARGE YOUR PROFITSHow much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you will learn all the skills necessary to dramatically improve your bottom line:Identify mission critical parts of your website and their true economic valueDefine important visitor classes and key conversion tasksGain insight on customer decision-making and make your page friction-freeUncover problems with your page and decide which elements to testUnderstand the power and limitations of common optimization approachesDevelop an action plan and get buy-in from all key playersAvoid common real-world pitfalls that can sabotage your testPacked with case studies, practical strategies, a detailed review of the Google Website Optimizer tool, and a comprehensive companion website, this one-of-a-kind resource will help you make your landing pages more profitable."Tim has figured out what so many people don't understand: your website can (and should) get better. Every single day."—Seth Godin,author ofMeatball Sundae"This book is a must-read for the modern Internet marketer."—Kevin M. Ryan,Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch"This is the best business-focused, measurement-based guide to website design I have seen."—Don Norman,cofounder of Nielsen Norman Group and author of TheDesign of Future Things"Stop guessing at the best landing page designs and embrace true customer centricity. This book shows you how!"—Avinash Kaushik,Analytics Evangelist and author ofWeb Analytics: An Hour A Day"Tim's Landing Page Optimization is a must-have for your bookshelf."—Bryan Eisenberg,New York TimesandWall Street Journalbestselling author