Web 2.0 for Business
Harness the power of Web 2.0 for your business.Web 2.0 applications—blogs, wikis, and social networking sites like Facebook and Twitter—facilitate connections and interactions between individuals and groups in ways that were unimaginable just a few years ago. Not just for fun, Web 2.0 is a seriously crucial tool for any businessperson wanting to prosper in today’s—and tomorrow’s—world.Web 2.0 for Businessinducts business professionals into the inner workings of today’s hottest Web 2.0 applications. With this book, you will:Explore the underlying concepts and business applications of these new toolsDelve into blogs, wikis, social networking, and moreEngage in challenging projects that turn concepts into actionGain real-world perspective on the material through fascinating case studiesUnderstand how each application can work for you on the jobThe first book of its kind to look at social media from a business manager’s perspective,Web 2.0 for Businessempowers you to turn the most popular sites and applications of today’s Web into a powerful lever for business advantage.