Game Frame: Using Games as a Strategy for Success
“Thoughtful insight for individual gamers and their managers.”—Booklist“Essential reading for anybody tasked with reaching or inspiring today's 'continuous partial attention' generation."—Ricky Van Veen, co-founder, CollegeHumor“Leave it to Aaron Dignan to make the unique and compelling case for how digital gaming strategies can be applied to corporate performance. Aaron is at his best when he simplifies complexity and makes it actionable, which is what he’s done inGame Frame, making the strategies of gaming immensely approachable—if not mandatory—to growing a business.Game Frameis a must-read for marketers and enthusiasts of behavioral science.”—Beth Comstock, CMO, GE"Aaron is always insightful, challenging and fun. This book distills all these qualities perfectly. It's Aaron in a bottle. I loved it."—MT Carney, President of Marketing, Walt Disney Studios"It seems like everybody's talking about applying game mechanics to the real world. But most of those applications are trivial, doing justice to neither game nor world. InGame Frame, Aaron Dignan goes beyond pointsification, offering a new design theory for using games in places you'd least expect."—Ian Bogost, Ph.D., author ofPersuasive Gamesand co-author ofNewsgames“Up Up, Down Down, Left, Right, Left, Right, B, A, Read, Win.”—Josh Spear, publisher, JoshSpear.com“As videogames expand beyond the bedrooms of 14 year old boys to become a legitimized form of mass-market entertainment, this book brilliantly explores what to expect, and why this is a good thing, for everybody. A great insight into the future of engagement.”—Brad Jakeman, EVP/CMO, Activision Publishing“Aaron has done a great job of showing how game mechanics can help us win in other areas, especially negotiation and deal making.”—Rob Segal, CEO, Virgin Gaming"Game Frameis an excellent crash course on how to add game mechanics to improve nearly any experience."—Jesse Schell, author ofThe Art of Game Design