Shift Happens: The New Age Of Bank Marketing: How Changing Lifestyles And Customer Experience Are Challenging Bank Marketers
Bruce Clapp, a Certified Financial Marketing Professional (CFMP), is President of MarketMatch, a leading financial services consulting firm.  He is a faculty member of the ABA School Bank Marketing and Management and the ABA Stonier Graduate School of Banking.   Nick Vaglio, a Certified Financial Marketing Professional (CFMP), is Vice President of Commercial Marketing for Wachovia Bank.  He served as the Chair (2004-2007) of the Advisory Board for the American Bankers Association (ABA) Marketing Conference and as the 2008 Chair of the ABA National Marketing Network Council.