Semiotics: The Basics
'A very useful book, not only for those who wish to find out about semiotics, but also for those interested in finding out how language or any other sign system is far from being a neutral means of communication.'- Juan A. Prieto-Pablos, University of Seville, Spain'The book is well written and up-to-date, without unnecassary verbosity or jargon, and yet reflects the complexity of the field and its problems.'-Journal of Pragmatics 'This an excellent basic introduction to the subject, with a good glossary, an index, and a list of further reading.'-www.mantex.co.uk'Chandler's Semiotics: The Basics is an outstanding introduction to the field for students new to cultural studies. It is an ideal classroom text, and it covers a great deal of ground quickly while avoiding oversimplification or a specific and narrow agenda...There is no better introduction to semiotics anywhere.' - Professor Gregory Eiselein, Kansas State University, USA