The Customer Rules: The 39 Essential Rules for Delivering Sensational Service
 "At Zappos, many of our business decisions revolve around the customer. Lee Cockerell understands the importance of a great customer experience and shows you how to Deliver Happiness to your customers."-Tony Hsieh, NY Times bestselling author of "Delivering Happiness" and CEO of Zappos.com, Inc. “These Rules rule. If you play by these rules you will win.”– Carl Sewell, Chairman of Sewell Automotive Companies and author of the million copy bestsellerCustomers for Life” "The Customer Rules is easy to read and understand, but profound in so many ways!  If companies and leaders would follow this advice their customers and business would be significantly better."-Al Weiss, Former President,  Disney Parks and Resorts,Worldwide “I don’t know many people who know more about customer service than Lee Cockerell.  If you want to create raving fans and have customers brag about you, read his book,The Customer Rules.  It will send you in the right direction.-Ken Blanchard, co-author,The One Minute ManagerandLeading at a Higher Level “No matter what industry you’re in or what kind of company you work for, if customer service isn’t priority, your business will get crushed.  This book shows that any employee at any level of an organization can take pride in serving customers with excellence – in doing so they bolster both their career and their company profits!” -Marshall Goldsmith –New York Timesbestselling author ofMOJOandWhat Got You Here Won’t Get You There. “Lee Cockerell offers practical, reader friendly suggestions and guidelines which can be implemented immediately to enhance and improve customer service at any company.” -Fred Whyte, President, STIHL Incorporated "Lee Cockerell has written a wise and practical book chock full of ideas about delivering sensational service. He illustrates his lessons with engaging stories about real-life people doing extraordinary things for others. I love it."-Mark Sanborn, Bestselling author ofThe Fred Factor