Selling is Everyone's Business: What it Takes to Create a Great Salesperson
Selling Is Everyone's Business—especially yours. If you're an executive in charge of salespeople, a sales team leader, a sales manager, or a salesperson, selling is more than just business; it's life and death. So how do you improve your performance and that of your sales team?Commissions and bonuses might get your salespeople working harder, but if they don't have the latest ideas, tools, and training it won't matter. The key to improving sales is in leading and training your people to excel.  Sales teams, just like sports teams, need a good coach to reach their full potential. They need inspiration and motivation, the best tactics, and lots of practice. It's your job to give it to them.Selling Is Everyone's Business is a guide specifically designed for sales team leaders who want to take their own and their team's performance to the next level. Written by two of the country's top sales training consultants, this comprehensive guide features case studies, interviews, and special learning tools that help you understand these, and many other, vital topics:The role and best practices of a coachDeveloping and executing a game plan for yourself and your teamImproving top performers and getting rid of underperformersImplementing best practices from top sales managersProviding feedback, motivation, and inspiration for your teamsTransferring the skills of top performers to everyone elseCreating an environment that encourages improvement and performanceDeveloping your skills as a coach and leaderThe business of selling is changing. The best salespeople already know all the tricks of the trade, and the best organizations are shifting their focus from the art of selling to the art of training and coaching their teams. Selling Is Everyone's Business gives sales coaches and sales leaders specific tactics, step-by-step guidance, and cutting-edge insight on leading their teams to a higher level of performance.