Augie's Quest: One Man's Journey from Success to Significance
A business mastermind who helped revolutionize the personal fitness industry, Nieto recounts his struggles with ALS (also known as Lou Gehrig's Disease). Having pushed for cardiovascular equipment in gyms across the country, Nieto himself was a paragon of athleticism until his diagnosis of ALS at the age of 47. Along with his wife, Lynne, Nieto championed "Augie's Quest," a campaign to raise financial support for the Muscular Dystrophy Association's research into ALS. Beginning with his success as a businessman in the fitness industry and tracing Nieto's continued struggles with the obstacles posed by his disease, this is one man's story of transformation from the face of fitness to the face of ALS research. Yet as intriguing as this personal story is, the book reads not only like a cry for help but like a marketing ploy. In the end, Nieto hasn't reached the end of this "Journey from Success to Significance"-he's hoping the readers will help to get him there.Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.