Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers
It's the largest, most faithful, highest spending market segment in the United States, yet chances are you have never considered it. America's 140 million weekly church-goers spend $5.1 trillion annually and support the businesses that understand and respect them with near-religious devotion. But to reach them effectively, you're going to need some help.Faith-Based Marketingprovides everything you need to understand the Christian consumer power niche and effectively reach it. It explains who makes up that community, what they want, and what it takes to appeal to them. Then, based on survey research from believers across the country and interviews with experts, it provides practical guidance for creating faith-based marketing plans that work.In many ways, Christians are no different from other consumers—they are discerning shoppers who put price, value, customer service, and convenience ahead of loyalty to businesses that just happen to be owned by Christians. But they are also a somewhat forgotten market that promises big returns for those businesses that develop real relationships with them. Christians may be ordinary consumers who need the same prod-ucts as everyone else, but they respond extraordinarily well to marketing approaches customized to their needs.Faith-Based Marketingpresents a bounty of other important insights as well—common mistakes marketers make in dealing with the Christian market; how to serve rather than sell to the market; and what works and doesn't work when dealing with pastors and other church leaders. You'll also find proven strategies for effective radio, print, online, word-of-mouth, and direct marketing, as well as resources—in the book and online—that tell you who's who in the Christian community and how to reach them.Though increasing your sales is the ultimate goal, this book isn't just about selling more of your stuff to Christians.Faith-Based Marketingreveals that when you market your products the right way, you won't just make more money but also meet the needs of Christian consumers in ways that respect their beliefs and improve their lives—a blessing for us all.