The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents
"New CMOs have a short window of opportunity to become successful change agents for their companies so they need to make the most of their first 100 days. The insights and tools inThe CMO Manifestoare invaluable resources that can improve the odds of success for any marketing executive."Donovan Neale-May, Executive Director, CMO Council"The CMO Manifestooutlines a sure fire method to reinvent the on-boarding process for new marketing executives. This is not only important for the individual, but invaluable for the brands they represent."Doug Albregts, President,Sharp Imaging and Information Company of AmericaThe CMO Manifestois terrific!  I'm sure it will be a valuable resource for new (or constantly renewing) CMOs.Charlie Young, Vice President, Corporate Marketing, Zimmer Holdings"There are those who 'teach' and those who 'do'.  John Ellett does both here inThe CMO Manifesto, a must read for any new leader stepping into an important role.  He has used his own experience as a successful marketing leader and combined that with insights of those who have walked in the same shoes and in very diverse situations to provide a framework for success. Reading this will make you smarter by drawing upon the wisdom of those who've succeeded in a fast paced corporate world."Keith Levy, President, Royal Canin and former CMO, Anhueser--Busch"It is terrific - really rings true to both my own learning curve as a new CMO more than a decade ago and with the work I have done with new CMO's since retiring. It is simple, well structured and usable...somewhat unique in the marketing books I have read in the last year or so. Well done. So where was this book in 2000 when I needed it most ?"Rob Malcolm, Lecturer in Marketing, Wharton Graduate School of Businessandformer CMO, Diageo.