Creative Newsletters & Annual Reports: Designing Information
It's the sort of collection any visually stimulated reader would drool over: annual reports and newsletters created by some of the top designers in the country. The good news about this book is that there are no automatic kudos or expressions of "oh, you're so wonderful." The authors expect the reader to have to work hard to achieve creativity in composing reports and newsletters. Every element of the process, from typeset to budget concerns, is scrutinized with care and expertise. The better news is that the narrative tackles problematic issues and how they can be solved. Some of the more famous company names in the U.S. are featured as outstanding examples--including a Harley-Davidson annual report and a Saturn newsletter. In addition, a gallery at the end of each section reviews other examples in brief.Barbara Jacobs