Why Social Media Matters: School Communication in the Digital Age
Regardless of your level of technological literacy, this book will help you understand and navigate the intricate world of today s social media and the challenges and opportunities it poses for our schools. --From the Foreword by Daniel A. Domenech, Executive Director of the American Association of School AdministratorsA very usable framework that balances the why, what, and how of using social media - both for beginners and for those experienced with social media tools. --Chris Kennedy, Superintendent of Schools, West Vancouver School District, British Columbia, CanadaA must-read for principals and superintendents who are serious about reaching audiences in ways few of us understand. --Patricia Neudecker, Superintendent of Schools, Oconomowoc, Wisconsin, and Former President of the American Association of School Administrators--This text refers to thePerfect Paperbackedition.