Flight Plan to Sales Success: New Media Marketing for the Aviation Industry
There was no textbook for aviation marketing. What we found on the market was outdated (written before social media, blogs, and other technological advances) or was written specifically for airlines.If are an aviation professional (insurance, tax, law, or consulting)  company owner, entrepreneur, or marketing professional and if you sell an aviation product, this book is for you.Five dollars from the purchase price of every book goes to The Special Operations Warrior Foundation (SOWF.) The two objectives of the organization include providing a full college education to the surviving  children of those who lose their lives while serving in the U.S. military special operations community, and providing immediate financial  assistance and support to ensure that severely wounded personnel are able to have their loved ones at their bedside during recovery.Many people who are unfamiliar with marketing and sales seem to think  that marketing is a necessary evil  -  an exotic art form  they HAVE to  engage to sell their product but they want to have as little to do with  it as possible.Marketing CAN be effective,understandable, and accountable!The book is composed of the best articles from the ABCI blog, as well as some great contributions fromRoy Hinds MSc MRAeSAV8 ServicesRoy comes from a background of electronics and hardware / software engineering. In his early career he was involved with the development of  the first generation of solid-state bird scaring devices - Ironically later in his career whilst project managing a regional airport, he would  become a customer for the same company.More recently he became involved in building the business case for EFB (Electronic Flight Bags) for the aviation services company ARINC, and three airlines.After completing his Masters in Air Transport Management at City University he became a project manager at an expanding regional airport and became in projects as diverse as relocating and re-certifying an ILS  system, to organising an air show with an attendance in excess of 20,000.He also is an avid aviation photographer and has had his work published in a number of aviation journals including Pilot magazine.  His ultimate  flying ambition would be to restore a Mosquito to flying condition"Why have one Merlin, when you can have two in a lightweight airframe?"Website -   av8services.co.ukPhone - + 44 (0)1892 888467roy@av8services.co.ukRobert MarkCommaviaJetwhineRobert P. Mark has, since 1996, been CEO of Evanston Illinois-based CommAvia.com, a marketing and public relations consulting group that specializes in telling the stories of airports and aviation businesses that customers need to hear.An adjunct faculty member at Northwestern University's Medill School of Journalism, Mark is a devout social media geek. He writes the award-winning, syndicated blog Jetwhine.com and co-hosts the popular weekly Internet radio show The Airplane Geeks.A lifelong commercial pilot, Mark has logged nearly 6,700 hours in aircraft as small as the Cessna 150 trainer and as large as the mammoth double-deck Airbus A380.Website -   JetWhine.com, Commavia.comPhone - + 800-579-6787info@CommAvia.comTaylor GreenwoodTaylor Greenwood Jet PhotographyTaylor Greenwood specializes in photos that show the unique character of an aircraft.His passion for things that fly shows, whether he is photographing a rugged vintage aircraft or the latest, most stylishly appointed business jet.Taylor's  photographs engage the imagination and desire of aircraft buyers.   They provide a window for aviation enthusiasts to bring their passion into their home or office. All of his photographs speak to the parts of us that love to fly.Taylor was introduced to aviation photography at the Barnes Municipal Airport in Westfield, Massachusetts.He graduated from the Hallmark Institute of Photography, and was announced as  a finalist in the annual Best of College publication.  His  work has been displayed at the Hallmark Museum of Contemporary Photography.Website -  TGJetPhotography.comPhone - + 413-522-4578info@TaylorGreenwoodPhotography.comMax FlightThirty Thousand Feet and the Airplane Geeks PodcastI'm a long time aircraft jet engine guy, with experience in a variety  of  disciplines: sales and marketing, inventory and logistics, IT, finance,  HR, business development, legal, and a long list of others.Currently  I'm a continuous improvement lead and I help others learn how to create  lean processes that delight customers.I'm involved in a number of online and new media activities, all  related to aviation, including a podcast, a website, and two blogs. I  network on Twitter and  other online aviation communities with industry  analysts, consultants,  journalists, pilots, and other aviation industry  professionals and enthusiasts.Website: ThirtyThousandFeet.com