Applique: Kwik Sew Way
Kerstin Martensson, President of KWIK?SEW Pattern Company, Inc., is internationally known as a sewing expert. Born in Gothenburg, Sweden and educated in both Sweden and England where she specialized in clothing construction, pattern design and fashion.Kerstin founded KWIK?SEW Pattern Company, Inc. in 1967 to make patterns for stretch fabric. Today KWIK?SEW sells over 850 patterns for all types of fabric. Kerstin Martensson has written many sewing instruction books.[Kerstin Martensson Photograph] The company has grown world-wide with subsidiaries in Australia, Canada and New Zealand, plus dealers in many other countries.This tremendous growth of KWIK?SEW is primarily because Kerstin adapted quick, labor saving sewing techniques from ready-to-wear manufacturers. Using these short-cuts, a home sewer could construct a professional finished garment in a fraction of the time it previously took.Kerstin has traveled extensively throughout North America, Pacific Rim, and Europe lecturing on her techniques to make sewing faster, easier and more fun.Encouraged by customers? overwhelming acceptance, Kerstin continues to bring the most up-to-date fashion and sewing techniques to the home sewer. The books are easy-to-follow, with step-by-step procedures, many illustrations and colour photography.