Social CRM For Dummies
Learn to:Create new marketing communications quicklyEngage and collaborate with your customersMaximize digital media for customer serviceDevelop content that gets results from your online communityBig business or small, social CRM helps you reach and interact with your customersToday's customer-focused technology can revolutionize the way you support and market your business. Social media shapes opinions about brands, including yours, and this book teaches you how to influence those opinions by interacting with your customers. Learn to build a strategy, craft a social business, measure the results, and keep moving forward.What makes it social — compare traditional customer relationship management with social CRM and understand the differencesCreate a strategy — explore social business models, learn how to make your message relevant to your audience, and earn your customers' trustBe customer-centric — discover how to listen to your customers on social media and identify solutions your business can provideChoose your media — learn effective ways to engage customers with blogs, video, podcasts, Facebook, and TwitterExamine the ecosystem — find out how to assess your business ecosystem and incorporate the right social CRM toolsStay mobile — recognize consumer trends in mobile and tailor mobile campaigns to your customers' needsSort the information — learn how to analyze social CRM dataOpen the book and find:The evolution of social CRMTips on interacting with customersWhy mobile mattersHow to set goals that guide analyticsWhat loyalty programs do to retain customersSocial CRM success storiesThe importance of a social media policyHow to empower your employees