Private Label Strategy: How to Meet the Store Brand Challenge
"...a must-read for specialty retailers of any size." --The Gourmet Retailer, January 1, 2007"...essential reading for any manufacturer, retailer, or policy  maker interested in the implications of the rise of private labels." --Laura Tyson, Professor of Business Administration and Economics,  UC Berkeley; former Dean, London Business School and Hass School of  Business; former Chair, Council of Economic Advisers for President Clinton"A well-researched and timely study of the challenges that private  labels pose for brands." --Vindi Banga, President Foods, Unilever"Kumar and Steenkamp have written a most analytical and insightful  treatment of private labels..." --Philip Kotler, S. C. Johnson & Son Distinguished Professor of  International Marketing, Kellogg School of Management"Private Label Strategy offers interesting insight and an  illuminating perspective on the role of and opportunities for brand  manufacturers." --Peter Brabeck-Letmathe, Chairman and CEO, Nestlé S.A.Like the marketing experts they are, the authors have set out to  fill a gap on the business bookshelves. --The Financial Times, March 14, 2007