KnowThis: Marketing Basics
Paul Christ holds a Ph.D. from Drexel University.  He is a Professor of Marketing at West Chester University, the second largest university in the Pennsylvania State System of Higher Education and one of the largest universities in the Philadelphia region.  Paul teaches MBA-level courses titled Marketing Strategy and Customer Value, Marketing and Technology, and Business Research and Data Analysis.  Paul is also editor of KnowThis.com, one of the Internet's leading marketing references sites.  In addition to academic experience, Paul has extensive experience in various marketing and sales positions with Fortune 500 companies and served in a management position for a successful startup in the consumer electronics industry.  Additionally, he has been a consultant to many marketing and technology companies.