Dictionary of Retailing and Merchandising (National Retail Federation)
What is an endcap? FIFO? A loss leader? Understanding the language of retail is essential to working in the industry. Written by an expert lexicographer, it contains the terminology used in every segment of the industry--from shipping and receiving to marketing and advertising. Features over appropximately 4,500 clear, concise definitions and includes terms pertaining to buying, merchandising and visual display, catalog and mail-order marketing, consumer research, retail data processing, accounting and more.