Social Media Commerce For Dummies
Learn to:Build your revenue and customer base through social mediaUse social media to improve customer serviceLocate sites that offer the best connection to your customersTrack resultsYour customers are social! Master social media commerce techniques to build your businessTraditional advertising and marketing techniques just don't do the job anymore. Today's consumer relies on input from a trusted community when making buying decisions. For your message to resound with customers, you must take advantage of their social network channels and interact with them online. Lucky for you, this book shows you how!Social studies — understand social media, social business, and social commerceBuild your plan — develop a social action plan for your business and create an employee policyRevamp your website — include substantive information about your product or service, be mobile-friendly, and make contact easyFind your customers — explore the demographics of your target market and learn where your customers hang outMake new sales — by turning visitors into customersService is everything — boost your business image by handling service issues instantly via Twitter and FacebookKnow what they're saying — monitor social media to see how your reputation is doingKeep getting better — use apps, widgets, and other tools to enhance your social media presenceOpen the book and find:Ways to learn from the mistakes of othersTools to find your customers onlineTips for TweetingCreative ways to share content and engage web visitorsWhy your strategy must be flexibleNew ways to use e-mailSuggestions for building a followingA glossary of social media terms