Now Is Too Late 2
"Gerald Baron's new book is a must-read by Academe, voters, news consumers, marketers, business leaders and politicians. Baron provides a cogent, insightful snapshot of today's media landscape. Ignore this book's lessons at your own peril." --Tim O'Leary, Manager, Media and External Affairs, Shell Oil Company"Gerald R. Baron eloguently captures the essence of this dilemma in 'Now Is Too Late,' and through thoughtful analysis, he provides a clear vision of how communicators can strategically plan for, and effectively manage, '24/7' soundbyte streams. A must-read for anyone in the media delivery business... a should-read for those on the receiving end!" --Barron T Evans, Chicago"Suffice it to say that I'd like to reprint most of 'Now Is Too Late' in my newsletter. But they won't let me. So you'll have to buy it." --Jonathan Bernstein, Editor/Publisher, "Crisis Manager" Ezine, President & CEO, Bernstein Communications, Inc.