Bulgari
New photography and archival pictures trace the progression of the Bulgari  style, a distinctive look that has captivated royalty and movie stars,  among other celebrities, for more than a century. Since its start in Rome  in 1884--and throughout the years of expansion when shops opened from Los  Angeles to New York and Madrid to Hong Kong--the Bulgari firm has launched  influential trends and revivals in jewelry design. Bulgari is famous for  the mixing of colorful semiprecious stones with diamonds; the mounting of  ancient coins in gold jewelry; and the creation of easy-to-wear everyday  pieces made with precious gems. These and other Bulgari fashions have  sparked countless imitations by other jewelers, imitations that can never  rival the polish and flair of the original pieces.Initially published in 1996 as the first-ever book on Bulgari, this elegant  volume delighted Bulgari enthusiasts and those interested in fashion and  jewelry design. The need for an updated history of Italy's most renowned  jeweler was prompted by newly discovered historical material, recently  launched Bulgari collections, and a great demand for the book.This revised edition, featuring several new chapters, presents the  achievements and developments of Bulgari in the past decade, including  design trends in jewelry and watches. Here also are new lines of luxury  fashion accessories as well as the distinctive architecture and interior  design of Bulgari stores and hotels. It is these latest accomplishments,  exquisitely portrayed in this new edition, which have made Bulgari one of  the most important luxury brands of the new millennium.