Destination Branding, Second Edition: Creating the unique destination proposition
"With substantial investments being made by publicand private sectors into destination brands it is only fitting that such an authoritative text bepublished. This comprehensive text should be on the reading list of all people directly and indirectly involved in destination marketing."Ian Macfarlane, B. Com., MBA, M. Phil, Chief Executive Officer Gold Coast Tourism Bureau, Formally GM: Marketing, Tourism New Zealand"The first edition of this book really put destination branding on the map. Now, this second edition brings together some of the world's leading destination branding experts in a collection which represents the cutting edge of this exciting area of destination marketing."Francesco Frangialli, Secretary-General of the World Tourism Organisation