Market Research in Practice
"A nice job of explaining the whole process of research, from the initial inkling of the need to do research through reporting the results."   Quirk's Marketing Research Review     "We are adopting them as core texts on our CIM Research courses. They offer students and those interested in research the opportunity to purchase and study market research core topics separately and in depth."   Graham Webb, Senior Programmes Manager, Marketing Sales and Retail, Park Lane College, Leeds     "A great book for those who will come into contact with research at any level and are interested in the methods used or are looking for new ideas to broaden their own forms of research."   Professional Marketing     "A practical introduction to market research for students and for people who want to carry out or manage their own surveys."    Journal of Economic Literature