Appreneur - Secrets to Success in the App Store
Taylor Pierce has been developing apps since Apple’s App Store opened to the public in 2009.  In the summer of 2010, Taylor was awarded an internship with the coveted Apple Headquarters in Cupertino, California.  He has developed over 60 apps, many of which have ranked consistently among Apple’s top 200. Taylor has firsthand knowledge of what makes apps marketable and profitable. As the CEO and founder of the mobile development studio Idea 2 App Store, Taylor has revolutionized the app marketplace. His mobile development studio deals with a wide array of clients from individuals’ app ideas to the needs of Fortune 500 companies. Because of Taylor’s direct knowledge of clients’ needs, the specifics of app design, and the ever-changing app market, he has designed this book as a reference tool for success in The App Store.  Few people exist who possess Taylor’s level of expertise and experience with The App Store. He has built apps for nearly every category in The App Store and has accrued financial success not only for himself, but also for his clientele. In addition to app development, Taylor also offers consulting to individuals and companies who wish to maximize their apps’ performance. This book was inspired by his desire to provide exceptional consultation services for his clientele. For his personal clients, he wanted to write a book a client could read to become informed of the “ins and outs” of The App Store. It has become his business practice to require each client to read the book prior to having an app developed; with this knowledge, he hoped clients would have the understanding necessary to maximize their apps’ profitability. After noticing the vast improvement of his clients and their apps, Taylor decided to release the book to the public and share his secrets to success.