The New Rules of Fitness Marketing: How to Attract Clients and Build a Successful Business Even if You Hate Selling
Lisa Shaughnessy blended her 15 years in the marketing, communications and customer engagement fields with a life-long love of fitness and lifting to found Agility Marketing LLC.  Her services include resources and targeted plans that help fitness professionals with their marketing strategies, including the right messaging and how to use social media effectively. She created AgilitySocialCues.com, “The Fitness Professional’s Online Resource for Marketing and Social Media Information”, to provide a one-stop place for information on marketing tools, social media platforms, and where to find the latest thinking in marketing. Lisa also hosts a podcast, The Fitness Marketing Q&A; Show, where fitness professionals share how they’re using marketing for their businesses. This allows fitness professionals to hear lessons learned from their peers while giving them new ideas to use in their own businesses. Before starting Agility Marketing LLC, Lisa was a marketing and communications manager at a Federal Government agency in Washington DC. Despite the obstacles of working in a large bureaucracy, she led a team of like-minded people to create the first-ever comprehensive social media strategy across multiple platforms for their 2500-person Directorate. Her team integrated across platforms to create a seamless presence to communicate effectively with customers world-wide earning them praise for their innovative solutions. Eventually the lack of forward thinking and the creative constraints led Lisa to found Agility Marketing LLC, where she could truly help her customers solve their biggest marketing challenges. Lisa writes marketing articles for Fitness Professional Online’s monthly publication. She also contributed business and entrepreneur focused articles to FounderSync.com’s blog from May 2012 until December 2012. For a complete list of Lisa's articles please visit her Where Else To Find Me page. Lisa teaches a monthly social media seminar at the Community Business Partnerhsip, a non-profit that provides small businesses with technical assistance, financing services, training and counseling. When she's not helping her awesome clients with their marketing and social media strategies she enjoys lifting weights, playing golf, traveling and spending time with friends and family and two dogs.