Holy Mavericks: Evangelical Innovators and the Spiritual Marketplace
"These evangelical innovators are household names, thanks in large part to their multimedia know-how, but they preach a conservative message—often regarded as antiquated. Most important, their ministries supply existential fulfillment to existential demands. This book (especially the bibliographic essay "Theory of Religious Economy") will most appeal to scholars and students. However, curious readers will enjoy it as well. Highly recommended."-Library Journal,"Introduces us to some of the most prominent religious innovators in the United States today—'savvy spiritual suppliers,' as the authors say—who are skilled at recalibrating their messages and ministries to fit particular audiences. Religious scholars will welcome the attention given to cultural themes in the analysis, and the emphasis on more than just individual choice; general readers will be enthralled by the creativity of the producers but also appalled at the captivity of religious faith to contemporary culture."-Wade Clark Roof,University of California at Santa Barbara"A fascinating journey into the worlds of five of the most influential religious leaders in the United States.Holy Mavericksprovides an open window to view change both in American religion and American culture. In reading this book, you will find that these five religious giants do not practice old time religion, and yet, ironically, they do.Holy Mavericksshows us how."-Michael O. Emerson,co-author ofPeople of the Dream: Multiracial Congregations in the United States"Takes us beyond the scandal-mongering and speculation so common in popular media coverage of religion to provide a deeper level of insight into some of the most influential ministries in the spiritual marketplace of American religion today. Combining keen sociological analysis with crucial historical contextualization, Lee and Sinitiere explain what have been the keys to the relative successes of these ministries' leaders as individuals willing to 'do business' outside of traditional ministerial boundaries in a variety of ways. . . . A must-read for those seeking to understand this intersection of faith, commerce, and politics."-Milmon F. Harrison,author ofRighteous Riches: The Word of Faith Movement in Contemporary African American Religion“The new bookHoly Maverickscasts a wide net in its study of evangelical innovators . . . Co-authors Shayne Lee and Phillip Luke Sinitiere see [them] as helping to create the competition and vitality of America’s religious marketplace.”-Religion Watch,