Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design
"All in all a wonderfully considered book and an excellent port of call for those wanting to build and effective and comprehensive mobile strategy." (Elite Business, May 2014) "...worth its weight in gold... This book is useful and practical. It is not text-heavy and full of jargon, it is easy to read and navigate. Above all, this book leaves you educated instead of adrift. The mobile market is no longer a strange place, this book demystifies everything and leaves you with the knowledge to make the most out of your business. Essential reading." (Frost Magazine, June 2014)