Money Games: Profiting from the Convergence of Sports and Entertainment
"Money Gamespresents a compelling perspective on the evolution of sports business and provides an excellent roadmap to maximizing the benefits and minimizing the pitfalls that arise at the intersection of sports and entertainment."—David Stern, NBA CommissionerAs Major League Baseball has achieved record business performance in recent years, the line that separates sports from entertainment continues to diminish.Money Gamesexamines the current business climate in the sports industry and identifies the challenges facing the various sports leagues in delivering fans what they want while keeping up with the different ways in which fans consume the games."—Allan H. (Bud) Selig, Baseball Commissioner