Managing Health Programs and Projects (Jossey-Bass Public Health)
“Managing Health Programs and Projectsfulfills the need for a clear and relevant book covering the most important elements of existing management theories. It provides an excellent overview for those who are either managing, or preparing to manage, health-related programs and projects.”--Carolyn E. Crump, research assistant professor, Department of Health Behavior and Health Education, University of North Carolina-Chapel Hill“The most innovative and potentially highest value strategic plans and programmatic interventions will amount to little if they are not well executed.Managing Health Programs and Projectsis an important resource for managers to use to sharpen their competencies in executing strategic and programmatic plans. Longest is very effective in linking the visioning and strategic planning processes with the tactical thinking, stakeholder management and measurement, and control, knowledge, and skills necessary for effective implementation.”--Douglas S. Wakefield, professor and head, Department of Health Management and Policy, University of Iowa"I wish I had this book now. As someone who teaches both undergraduate and graduate health education and health administration students, I see applications and uses for both types of students in both subject areas. Longest proposes to take the best and most relevant parts of organization theory and design and meld them into project and program management in health care. He does so splendidly."--Peter Cruise, assistant professor of health services administration, California State University-Chico