FT Essential Guide to Negotiations: How to achieve win: win outcomes (Financial Times Essential Guides)
‘Whether you are about to negotiate your first deal or are an experienced negotiator, this book is an invaluable tool. Geof Cox reduces the process to easy-to-digest nuggets of practicality.’John Baldoni, President, Baldoni Consulting and author of  Lead with PurposeandGreat Communication Secrets ‘There have been a few books on negotiating ‘win–win’ outcomes. This is one of the best.’Prabhu Guptara, Professor of Global Business, Management and Public Policy, William Carey University, India ‘… a state of the art book on negotiations in the 21st century. A highly practical book that will serve all of us who are dealing with challenging negotiations.’Joep C de Jong, CEO Van Harte and Lingsma Management and Organisation YOUR ESSENTIAL GUIDE TO SUCCESFUL NEGOTIATING The Financial Times Essential Guide to Negotiationsis a practical and clear guide showing you how to lead and secure win–win negotiations in all your business deals. It will help you prepare strategically so that you can maintain and develop positive working relationships. This straightforward and practical guide will take you through the steps and actions necessary to plan for success. It introduces you to a four-phase process that underpins the conduct of all successful negotiations. It also covers key areas such as negotiating remotely by email or phone, cultural differences to approaching negotiation and the use of non-verbal communication.