Catalog Copy That Sizzles
A successful copywriter can create response-pulling copy for anything that can be sold through a catalog - from computer hardware to fruit baskets - and Catalog Copy that Sizzles will provide you with all the information you need to improve your current copy writing skills and develop new, effective techniques that are guaranteed to sell any product or service.  Sizzling interactive features include an in-depth look at 14 different kinds of catalog copy.  Can you tell the difference between "Jes folk" copy, "Shout" copy, "Plain vanilla" copy, and "Snob appeal" copy?' "The Catalog Copywriter's Profitable Game of 20 Questions," the 20 questions to ask yourself as you begin to write copy like #1:Do you know who reads your catalog? and #13:Have you cleansed your copy of egomania and megalomania?  Play this game and you're sure to see improved copy that's cleaner, clearer, and grabs attention; 30 second assignments. At the start of each chapter, your copy writing prowess will be challenged. Can you draft a headline that will stop the reader and generate a buying impulse? Rewrite a headline using less than 10 words? Through these mini-exercises, even the most experienced copywriters will glean insight into ways to improve their skills.With its tight deadlines, narrow space limitations, unlimited online competition, and strict demands on the writer's prior product knowledge, writing catalog copy is a challenge unlike any other facet of professional copy writing.  Whether you're a copywriter, a freelance writer, an advertising and marketing professional, or just someone who wants to craft copy that sells for a print or online catalog, Catalog Copy that Sizzles will arm you with the tools you need to craft copy that will sell any product, to any demographic, and in any format (Danielle Egan-Miller, Editor, NTC Business Books).