Effective Public Relations (9th Edition)
This "bible" of the public relations field continues in its role as the single most authoritative and comprehensive text/reference for serious students of public relations. This revision provides a comprehensive introduction to the theory and practice of public relations. Rather than simply describing the practice, the text gives students a conceptual framework for understanding the concepts, origins, principles, and theories underpinning this emerging professional practice.--This text refers to theHardcoveredition.