Loveworks: How the world's top marketers make emotional connections to win in the marketplace
"In Loveworks Brian Sheehan  passionately illustrates the value in building a circle-of-trust with  the consumer. In the 2010s, the fundamentals of marketing remain the  same: "Love thy consumer!" Loveworks makes this abundantly clear and  informative to any marketing director. There is page after page of proof  that investing in a deep emotional connection with your loyalist is  rewarded in driving your brand's objectives."-Gary Schwartz, author of The Impulse Economy and Fast Shopper, Slow Store."In a world of data driven approaches to branding and marketing, it's  refreshing to get back to the emotional connections that connect  consumers with products and brands. Sheehan's book is a fabulous  addendum to Kevin Roberts' work and a must read for anyone seeking to  understand how companies can win in the marketplace through emotional  rather than purely rational approaches"-Paul Argenti, Professor of Corporate Communication, Tuck School of  Business at Dartmouth, Graduate Business School, Hanover, New Hampshire  USA