Management of New Product Launches and Other Marketing Projects
Michael W. Lodato Ph.D. is an accomplished expert in virtually every facet of marketing and sales, with over 40 years experience as a company president, senior executive, Associate Professor at California Lutheran University, and as a consultant to dozens of companies in the U.S. and Europe.    His focus is to regard marketing and sales as a set of processes to be integrated, managed and improved over time. It is from this vantage point that Dr Lodato has become a prolific author of books, booklets and other educational materials. He is the developer of    •Integrated Sales Process Management, •Integrated Territory Management, •Integrated Channel Management, and •The MASTER Method of Selling.    Dr. Lodato's uniquely effective processes have been implemented at many companies and are now available in publications to those desiring to improve the performance of their marketing and sales teams.   Dr. Lodato’s books, booklets, white papers and articles provide in-depth insight and detailed understanding into how to construct, improve and manage all aspects of marketing and sales activity.  His full length books:   •Integrated Sales Process Management: a methodology for improving sales effectiveness in the 21st Century   •Selling Computers and Software: the MASTER Method    •Management of New Product Launches and Other Marketing Projects    are available on this web site and from other book sources.  Descriptions of shorter-length publications can be found on his website http://www.marketingandsalesdoctor.com/.   Michael's success with clients has made a case for a business process orientation to how a company's marketing and sales activities are managed - so that their performance can be consistently and repeatedly improved over time.   With his insightful, effective methods to this challenging area, a company has a very good shot at achieving true best practice level of performance in this vital area.   Michael is an avid golfer.