Masters of Design: Logos & Identity
Adams, Sean.Masters of Design: Logos & Identity; A Collection of the Most Inspiring Logo Designers in the World.Rockport: Quayside. 2008. 232p. photogs. bibliog. ISBN 978-1-59253-441-8. $40.GRAPHIC ARTSAdams, partner at AdamsMorioka inBeverly Hillsand president of AIGA, the professional association for design, has compiled an evocative volume that pulls together the work of top international design firms, focusing on their approaches to logos and identity. Space is allotted to one or more of the chief members of each firm for a succinct overview of the underlying design philosophy driving projects. The text becomes somewhat repetitious with minor variations on generally agreed-upon principles; however, the approaches used in dealing with clients and the changes in design viewpoints to address newer technologies will be of interest to students and those new to the field. The numerous, striking illustrations make up the heart of the book, and seeing the evolution of such familiar icons as the NBC peacock alongside dozens of equally compelling designs brings home the point that the successful simplicity and memorable quality of a design for which all these firms strive are often hard won. Recommended for any library with an interest in graphic design or the graphic arts.  --Library Journal, Nov 1, 2008