Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization
Can You Really ConvertEveryVisitor to Your Website?Your company website exists to increase sales and capture leads, right? Online gimmicks and flashy designs rarely sway modern consumers anymore, and many companies find they have to work harder than ever to attract customers or clientele through their websites.Convert Every Click presents a comprehensive, accessible approach to increasing profits through Holistic Conversion Rate Optimization. Marketing expert Benji Rabhan details the psychology behind why website visitors respond to different elements on your website and other marketing such as e-mail and online advertising. Once you understand the psychology, you can consistently improve the number of people converted into customers or leads.A uniquely holistic view of conversion rate optimization and a twist on usability for maximizing profits and encouraging brand loyalty, Convert Every Click is your guide to creating the right visitor experience for all the different people who engage with your company's marketing."Benji Rabhan is one of the smartest conversion guys I know. He's really two to three years ahead of the other companies out there. He consistently generates astonishing results for his clients, and the people I work with rave about him. . . . Sometimes a decision to buy is made even before you consciously process what you see. It's like Benji has his finger on the pulse of the inner 'lizard brain' 'of your prospects."—PERRY MARSHALL, coauthor ofUltimate Guide to Google AdWords