The Book of Business Awesome / The Book of Business UnAwesome
Awesome To-do ListHire awesome people at every level of your businessListen to your customersCreate amazing content that goes viralReach the Third CircleOwn up to mistakes and continue on being awesomeBeing an awesome business requires dedication from every corner of your company, from HR to PR, to customer service and marketing. Whether you're building brand awareness, improving customer service, or filling a position, your employees and customers communicate who your brand is to the whole world.The Book of Business Awesomeincludes case studies of successful businesses that gained exposure through being awesome and effective. Discover how you can use social media to recast a mistake into a golden moment for your organization. Learn how to re-recruit your employees, recourt your customers, and spice up an old brand.Wield these awesomely effective tools, and ensure that your business remainsawesome.UnAwesome To-do ListSet massive budget for that unawesome billboard ad (don't forget QR code!)Ignore your customers when they reach out to youAlso, layoff customer service departmentDon't forget to add pop-ups to the website! Definitely need animation, with music, something loudIn all seriousness, the marketing industry is full of amazing and powerful tools that can spell disaster for your brand if you don't use them carefully.The Book of Business UnAwesomerecounts many cautionary tales of companies that did it all wrong. Learn from other businesses' mistakes, like viral marketing gone wrong, social media done unsocially, and just hiring the wrong people, for the wrong job, at the wrong time. The cost of being unawesome to your employees and customers is much more than ever before.