Nail it.: Stories for Designers on Negotiating with Confidence
Seattle native Ted Leonhardt is a graduate of The Burnley School of Professional Art. In 1985, with his wife Carolyn, he established the brand design agency The Leonhardt Group (now FITCH). The Leonhardt Group grew to fifty employees and $10 million in annual fee sales by the time they sold in 1999. Ted and Carolyn then moved to Europe where Ted served as Chief Creative Officer for FITCH Worldwide out of London. Next came a turn as president of Anthem Worldwide, a packaging design group. Since then he has helped design firms and individuals get their fair share of the economic pie through his consulting practice. Ted believes creative people have the power to improve the world, and that often they do not get paid what they deserve. His mission is to change that.