How Investors Can Make Money Using Mass Psychology: A Guide to Your Relationship With Money
1. Hate math? Then you will like James Dines' new book,Mass Psychology. To me, finance's frontier is what academics call "behaviorism" -- the psychology of what people do with investment tools, as opposed to traditional finance, which simply analyzes the tools themselves. Sometimes how tools are used is more important than the tools themselves. Mr Dines jumps into the psychology of it all, warning that many of us harbor a deep- seated desire to lose. His exposition on gambler psychology and investing is classic.  --FORBES MAGAZINE, 19972.Mass Psychologywill become a classic much likeExtraordinary Popular Delusions and the Madness of Crowdswritten in the 1840's is today.  --INVESTOR'S INTELLIGENCE NEWSLETTER, 19973. Your bookMass Psychologywas full of original insights and perceptions and wit. A remarkable work.  --MICHAEL METZ, MANAGING DIRECTOR, OPPENHEIMER & CO, INC, 19974. We highly recommend James Dines' bookMass Psychologywhich has been over thirty years in the writing. This book represents a totally new approach to investing, since it depends neither on earnings nor chart trends, but focuses on the little-known area of Mass Psychology. It applies to all areas of investing, primarily stocks. It is precisely because there has been so remarkably little written on Mass Psychology in the past that this pioneering work is expected to be a "landmark book" that will be a crucial component of any serious financial library, and probably a "collector's item." This book is a must for beginners to stock market investing and sufficiently thorough for the serious and more sophisticated investor.  --BULL & BEAR DIGEST, 19975. James Dines has seen many market cycles and from them he has derived many maxims -- there are 33 in the Appendix alone. As could be expected from this savvy market Analyst the book is chock full of ideas; a number of which someone, somewhere will take exception to. This book is bound to be controversial, what else should we expect from Mr Dines? I call this JBDEXPI; John Bollinger's Dines Expectations Index. Read the book, you'll understand.  --JOHN BOLLINGER'S CAPITAL GROWTH LETTER, 19976. Although emotions play a central role in all markets, very few people factor emotions into the investing equation. If we base our investment decisions on what everyone else knows, we have no advantage at all. If we develop an understanding of emotions and markets, then maybe we can be one step ahead of the crowd. Mass Psychology was written by James Dines. I am well aware of his record, which for making market calls is exceptional. Beyond that, however, I have gained an even greater respect for the reasoning behind his calls, which is an ability to accurately describe the emotional state of the masses. Without a doubt, I think he is the best in this field.  --TED SLANKER'S MARKET UPDATE, 1997The prohibitively high price tag of this standard-size book may keep many from purchasing, but the concept is intriguing: a title which examines personal relationships to money using psychology to analyze investment choices and strategies. Investment analysis is treated to fine in-depth discussions with plenty of examples and insights throughout.  --Midwest Book Review