When Media Are New: Understanding the Dynamics of New Media Adoption and Use (The New Media World)
"When Media Are Newoffers a compelling read and provides a variety of interesting historical case studies, giving much-needed context to new media implementation and use that will be valuable for researchers, practitioners, and students alike."—Janneke Adema,New Media and Society(Janneke AdemaNew Media and Society2012-05-22)--This text refers to theHardcoveredition.