Facebook Marketing All-in-One For Dummies
9 books in 1Joining the Facebook Marketing RevolutionClaiming Your Presence on FacebookAdding the BasicsBuilding, Engaging, Retaining, and SellingUnderstanding Facebook ApplicationsMaking Facebook Come AliveAdvanced Facebook Marketing TacticsFacebook AdvertisingMeasuring, Monitoring, and AnalyzingWant millions to know about your business? Market it on Facebook!Facebook has nearly a billion active users. Talk about marketing opportunities! This book shows why your business needs a Facebook presence, how to set up a powerful Page, ways to engage your customers, great marketing and advertising opportunities, and how to analyze your results. Use Facebook for customer service, relationship building, and much more.Meet your customer — define and identify your ideal audience and engage your customers one on oneIt's business — set up a business or community Page and get your business and personal Profiles working togetherThe social stuff — post YouTube links, import blog posts, connect your page to Twitter, and add social pluginsEngage 'em — boost your Page's visibility, create posts that get attention, use links, and thank your key enthusiastsApps offer an edge — use iFrame apps to add custom tabs to your PageInvolve your audience — build buzz with events and contestsReach them with ads — learn about Facebook's advertising system and how to create ads that workMeasure success — explore tools that help you measure, monitor, and analyze how your plan is workingOpen the book and find:Why Facebook also works for B2BWays your personal Profile can support your businessSome simple rules for a powerful marketing planTips for posts with punchHow to move your e-commerce to FacebookExisting apps you can use for marketingHelp designing a contestIdeas for using Facebook Deals