Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
"...anyone building or changing an identity should use this book for each stage. Smartly written, cleanly laid out, helpful examples...." (Brandchannel.com, June 2004)"The book's easy style and comprehensive scope make it an appropriate choice for design students and professionals in need of a big-picture view of brand identity." (Design Issues, 4/1/2004)"Written in a friendly and lucid style, it will be equally appealing to the account executive and the creative director." (uk.internet.com, 8 April 2003)"Wheeler has created a voice, which is at the same time relaxed, authoritative, and informative. It's not a book necessarily read cover-to-cover: it's a very scanable book, organized by spreads. So it is easy to use- increasing its value as a reference book. And finally, the book is thoroughly visual- not just showing photographic examples of branding but employing charts and type layouts that use design to case the conveyance of information as well." (Communication Arts, May/June 2004)