Marketing Your Dreams: Business and Life Lessons from Bill Veeck, Baseball's Promotional Genius
"Every aspiring marketing person should eat this up." --Jerry Colangelo, CEO, Phoenix Suns & Arizona Diamondbacks"Only Bill Veeck ever could write better about Bill Veeck. Marketing Your Dreams is...a wonderful tribute to the master." --Frank Deford"This story about Bill Veeck is a masterpiece." --Sparky Anderson, Hall of Fame Manager