The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists
At Zappos.com, we recognize that customers need to be more than satisfied--they need to be WOWed! Shep recognizes this as well in his book, and gives examples of how different companies go about creating WOW experiences.--Tony Hsieh, CEO, Zappos.comUltimately, we want loyal customers--not just loyal to our brand, but also to our dealerships. This book teaches how to get customers, in any business, to come back again and again.--Mike Rencis, Customer Service Operations, Toyota Motor Sales, USA