Intangible Capital: Putting Knowledge to Work in the 21st-Century Organization
• Links new concepts of knowledge-based business with existing approaches in order to make them easier to understand• Ties together numerous trends and challenges faced by businesspeople—such as innovation, performance, and corporate value—and helps them understand how each trend is one piece in a puzzle that explains the seismic shift we are all living as we move from an industrial to a knowledge era• Draws on groundbreaking academic and business research in the field of intellectual capital• Includes examples, exercises, lists, and practical hints on how to apply each concept in a real-world setting• Includes an exercise at the end of each chapter that enables readers to connect the chapter to their own businesses• Presents a resource section in each chapter for additional print and online sources• An accompanying website with sections for all key corporate titles (CEO, CFO, CIO, COO, etc.) shows how the book relates to their work and serves as a forum for ideas among readers• A full index covering both industrial- and knowledge-era tools to make it easier for readers to make a connection with their current work approaches-"It's much more fun to read than the rather solemn title suggests, combining strands of history, economics, management, metaphor and common sense, personal experience and anecdote. It's also a monument to the metamorphosis of management and asset management philosophies from the age of bricks and mortar to the world of the internet. …Since the right answers are (i) business-specific and (ii) change in time, while the right questions can be applied more generally and are less subject to the vicissitudes of commercial fashion, this is altogether a greater benefit to the reader."-ipfinance.blogspot.com"…brilliant new book…This is a must read."-thinkipstrategy.com"If you want to know what issues businesses will be grappling with in the next few years, readIntangible Capitaland think about the possible impacts as, not if, the ideas presented in this book come to pass."-innovateonpurpose.blogspot.com"The book provides tips that will help managers adapt to the knowledge-based economy and measure the true effect of intangibles on the bottom line."-IP Spotlight