BrandWashed: Why the Shopper Matters More Than What You're Selling
Sarah O'Leary is an award winning, 25-year marketing industry veteran.  She has developed initiatives for a host of blue chip corporations including McDonald's, Wal-Mart, Kraft, Kellogg's, Toyota, Gatorade and the NBA.  She's worked within the consumer products, entertainment, sports and automotive spaces of the industry with a great deal of success.  She is an award-winning "idea" creative, last serving as Chief Creative Officer at a top-tier agency on brands including Gatorade and Bank of America.  She is a freelance consultant, and contributes regularly for the Huffington Post.