Retailing
Part I: INTRODUCTION TO RETAILING. 1. Perspectives on Retailing. 2. Retail Strategic Planning and Operations Management. Part II: THE RETAILING ENVIROMENT. 3. Retail Customers. 4. Evaluating the Competition in Retailing. 5. Managing the Supply Chain. 6. Legal and Ethical Behavior. Part III: Market Selection and Location Analysis. 7. Market Selection and Retail Location Analysis. Part IV: Managing Retail Operations. 8. Managing a Retailer's Finances. 9. Merchandise Buying and Handling. 10. Merchandise Pricing. 11. Advertising and Promotion. 12. Customer Service and Retail Selling. 13. Store Layout and Design. Part V: Retail Administration. 14. Managing People. Appendix. Glossary. Endnotes. Subject Index. URL Index.--This text refers to thePaperbackedition.