Exotic Preferences: Behavioral Economics and Human Motivation
George Loewenstein, one of the founders of the field of behavioural economics and of the new field of  neuroeconomics, is the Herbert A. Simon Professor of Economics and Psychology at Carnegie Mellon University.  He received his Ph.D. in economics from Yale University in 1985 and since then has held academic positions at the University of Chicago and Carnegie Mellon University, and fellowships at Center for Advanced Study in the Behavioral Sciences, The Institute for Advanced Study in Princeton, The Russell Sage Foundation and The Institute for Advanced Study in Berlin.  His research focuses on applications of psychology to economics.  Loewenstein has published more than 100 journal articles in economics, psychology, law, business and medicine as well as numerous books and book chapters.  He is the former president of the Society for Judgment and Decision Making.