The Million Dollar Media Rep: How to Become a Television and Radio Sales Superstar
Guld has taken the complex world of television and radio sales and boiled it down to nuts-and-bolts essentials. --Steve Koonin, Chief Operating Officer and Executive Vice President-TNT/TBS, May, 2005It's clear that Guld really knows the business and knows how to impart his wisdom. --P.J. Bednarski, Executive Editor, Broadcasting and Cable, May, 2005...those salespeople who've read and studied this book have a playbook that will help them win every time. --Reed Bunzel, Editor-in Chief, Radio Ink, May, 2005