Advanced Google AdWords, Second Edition
Step-by-Step InstructionsFor building, managing, and optimizing your AdWords account.Never Lose a CustomerRemarketing allows you to reach shoppers who abandoned their carts.Bid Strategies for Any BudgetLearn profitable techniques that maximize ROI for all your keywords. www.sybex.com/go/adwordsSpice Up Your Boring Text AdsAdd phone numbers, locations, and images to your ads with Ad Extensions. AdvancedAdWordsBook.comLanding Page OptimizationDesign landing pages that result in phone calls and sales. www.sybex.com/go/adwordsBoost Your Quality ScoreLearn techniques that will help raise your Quality Score. AdvancedAdWordsBook.comKeyword Research TechniquesChoose the correct keywords for each stage of the buying funnel. www.sybex.com/go/adwordsProfit-Per-Impression TestingLearn about the best testing metric that exists to measure your test results. AdvancedAdWordsBook.comOptimize Your AdWords Account with Advanced Techniques, Tips, and InsightsIncrease your AdWords ROI and drive more traffic to your site with this must-have new edition of an industry top-seller. Completely updated,Advanced Google AdWords, Second Edition is packed with in-depth information, expert advice, the latest proven strategies, and top-notch insights for quickly and effectively creating, managing, and refining AdWords campaigns that improve your bottom line.Choose and organize keywords based on user intent and the buying funnelControl exactly when, where, and how your ads are displayedWrite ads that connect with searchers to increase traffic and salesLearn the secrets that make the display network perform to your goalsMaster the testing of ads and landing pages to increase conversion ratesLeverage powerful remarketing techniques to convert site visitors whoabandoned their cartsDelve into bidding strategies, including enhanced bidding, and find all the ways to make every keyword profitableExtract actionable information from the revamped AdWord Reports and get automated hints from Google on new opportunitiesDevelop a schedule-friendly action plan to continuously optimize and expand your AdWords accountGoogle AdWords levels the playing field for small businesses and international enterprises alike. Regardless of your AdWords budget or company size, the strategies covered inside this book will help your advertising become more profitable.Praise forAdvanced Google AdWords"Brad Geddes takes it to the next level, showing you not only how to get the most from your search advertising campaigns, but more importantly why you should use specific features and techniques, who you should be targeting with your creative, and when to use the scores of advanced tactics he describes for maximum impact and profitability."—Chris Sherman, Executive Editor,Search Engine Land"Brad's book is a powerful combination of deep insight and simple prescriptionsthat will help anyone, from AdWords novice to seasoned pro, get more clicks and make more sales."—Howie Jacobson, Ph.D., author ofGoogle AdWords For Dummies"Brad Geddes is one of the few people in the PPC world that I trust to deeply know the facts, communicate them clearly, and add value with insights that save time and/or money. This book is perfect for anyone who wants to really learn paid search and discover the best ways to improve their results."—Craig Danuloff, Founder, ClickEquations