Persuading Scientists: Marketing to the World's Most Skeptical Audience
A biochemist by training, Hamid Ghanadan is founder and president of The Linus Group, a marketing firm focused exclusively on maximizing revenue potential for scientific offerings. Combining his own scientific training, his collaboration with more than 50 companies in 16 years of running The Linus Group, and insights into the trends within the industry, Hamid has synthesized his findings for how to effectively influence the way scientists buy products. He lives in the San Francisco Bay Area.