Fashion Unraveled - Second Edition: How to Start and Manage Your Own Fashion (or Craft) Design Business
As an educator at the Fashion Institute of Design and Merchandising, Jennifer Lynne Matthews, saw a need to educate her students on how to start their own businesses. Matthews wrote the first edition of Fashion Unraveled in 2008 and completed the second edition in 2010. Understanding the concerns of her students entering the job market, Matthews developed her book to help create an entrepreneurial alternative.  Matthews, also a lingerie designer and entrepreneur, began her path in the fashion industry in 1994. She attended Florida State University then transferred to the Fashion Institute of Technology in New York City to finish her degree. After graduating in 1999 with a specialization in intimate apparel, Matthews began working in the industry as a stylist and freelance designer.  Matthews opened her business, Porcelynne Lingerie in 2002. The book is based on Matthews’ experience from opening to sustaining a successful business. She brings the knowledge of running a small business and her expertise in the industry into her book and her classroom.  Matthews has won numerous awards for her designs and has received worldwide accolades for her work. Future plans include authoring a collection of books on lingerie design, draping and clothing construction, as well as opening a showroom and education studio in the garment district.