Pitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders
This is a great read for those who may have a future in academia and just for anyone else that may wonder what the next step is in getting a story pitched"William Tyson has written the practical guide to communicating knowledge with broad audiences. This how-to-guide of handling the media for academia is a unique book that should be used as a reference for researchers, faculty and scholars.""InPitch Perfect, author William Tyson provides a practical how-to guide for academics wanting to engage with traditional and new media.  The book reads like a primer on the field of journalism with applications for academia....The content of this book would be a good selection for academics who have valuable and newsworthy expertise or initiatives and are seeking to make these advances.""REVIEWER'S CHOICEPitch Perfectis a 'must' for any collection strong in media communication, business and public relations. It covers the basics of how to attract media attention, offering examples and anecdotes from different academic disciplines to show how to explain research to a larger audience than fellow academics. It considers common issues and offers a fine survey for scholars unused to handling the media, and is a 'must' for any education or college-level holding.""Interesting Read""A primer on communicating knowledge and ideas to broader audiences via print, broadcast, and online media."“This new book from William Tyson discusses the many ways to share information to a wider public through mediums such as blogs and Twitter. Through case studies, the book will guide you through the essentials of communicating with your audience.”“I have benefited from Bill Tyson’s counsel for more than twenty years.Pitch Perfectis his much-needed primer telling faculty readers what they need to know if they want to make what they know, and have discovered, important to other people. Here is a volume truly chock full of practical advice offered in a context that helps make the mysterious rational.”“In a time of growing scientific, technological and ethical complexity in all aspects of our lives, the need for researchers and the academic community to reach out to the public has never been more important.Pitch Perfectprovides easy access for the interested, but hesitant academic to get involved in some of the most important national and international conversations of our time. Bill Tyson has provided the tools for getting important information off the sidelines and into the national dialogue without compromising objectivity and scholarship.”"Reading this book is like sitting down to a long, pleasurable conversation with your own private media consultant. Chapter by chapter, you learn everything from the deceptively simple task of how to frame clear and compelling media messages to preparing for a media interview.  Bill Tyson's eminently readable and useful book is a must-read for those scholars, researchers, and academic leaders who recognize that strategic communications planning is not an option, but rather a critical aspect of their ongoing work.”“As an academic publisher, I work with hundreds of scholars, encouraging them to communicate their research to the widest audience possible. Each of our authors stands to benefit greatly from Bill Tyson's book, which explains to scholars how they can best share their findings without dumbing down their message. With clear examples and telling anecdotes from across the academic disciplines, Tyson gives faculty a map for transcending their circle of peers and spreading the key points of their research to a larger public.”"This is a remarkable work, a how-to guide to effective media relations by a pro who has seen it all and done it all. It is a brisk, entertaining tour of a largely misunderstood world and a practical and pragmatic primer on how to flourish in it. Now, instead of talking to people about the precepts of media relations, I will simply hand them this book. It is so valuable I plan on buying many copies.""The book is terrific. It's a very clear, very concrete guide to virtually every aspect of dealing with the news media, right down to blogs and Twitter. But what struck me as most unusual – and potentially most valuable – is its pitch-perfect and lucid presentation of how journalists look at stories and sources, and the whole process. It is failure to understand that part of the equation that most often derails potentially effective efforts at communication between the academy and the media. With this book as a guide, that doesn't have to happen. Wonderful job.""Do you want media attention? then read Bill Tyson'sPitch Perfect. Better than anything else I've read, Tyson teaches strategies for presenting ourself effectively to both old and new media. He shows you how and he helps you understand why."