The Dictionary of Brand
Marty Neumeier is president of Neutron LLC, a San Francisco firm specializing in brand collaboration for companies such as Hewlett-Packard, Herman Miller, Sun Microsystems, Eastman Kodak, and Gap. He and his associates "coach" Fortune 1000 organizations and their extended marketing communities in the art of building charismatic brands.Neumeier is also the author of The Brand Gap, an Amazon bestseller that shows companies how to bridge the distance between business strategy and customer delight. He's on the national board of the AIGA, the world's largest design organization, as well as the board of the AIGA Center for Brand Experience.