Jump Start Your Business Brain: Win More, Lose Less and Make More Money with Your New Products, Services, Sales and Advertising
"...an entrepreneur who just might have what we've all been looking for...the happy secret to success." --Dateline NBC"America's Top New Product Idea Man." --Inc. Magazine"Jump Start Your Business Brain is the first piece of TRUE, fact-based marketing wisdom since David Ogilvy." --John Ruffley, Director of Marketing, M&M;/Mars"This book is beyond extraordinary.  It's overwhelming in the nature of how powerful it is." --Jerry McNellis, President and small business owner, McNellis Company"When Doug meets Disney, creativity ne'er wanes; Our team explodes when he jump starts our brains!" --Ellen Guidera, Vice President, The Walt Disney Company