Travel and Tourism: An Industry Primer
TRAVEL AND TOURISM:    An Industry Primer Paul S. Biedermanwith      Jun Lai            Jukka M. Laitamaki            Hannah R. Messerli            Peter D. Nyheim            Stanley C. Plog  A comprehensive educational experience for students looking to make careers in travel and tourism as well as industry professionals already there, this book is organized to serve undergraduate and graduate programs and non-academic readers alike.  Written by a former chief economist at Trans World Airlines and now an adjunct professor at New York University with contributions from academic and professional experts in their fields, this book will lead readers through the economic fundamentals of each sector, examine travel and tourism’s domestic and global impact and provide some of the basic tools necessary for decision-making in the industry.  The contents include:             Learning Objectives            End of chapter summaries            Margin glossaries            Discussion questions            Website listings            Interviews with industry leaders            Focus on Technology inserts            Over 200 photographs and illustrations            A look into the future  “Dr. Biederman and his contributing authors have written the ideal text combining explanations on how the various sectors work separately and together, their performance and prospects, current statistics, case studies, online resources and industry interviews.”                                    Dr. Lalia Rach, Associate Dean and HVS International Chair,                                   PrestonRobertTischCenterfor Hospitality, Tourism and Sports                                    Management, New YorkUniversity