Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities
“Fierce Loyaltyshows every business how to find the holy grail of building a raving community of customers.”~ Barry Moltz, Small Business Speaker and Author“Fierce Loyalty is one of the most unique advantages a business can have today. However, building a fiercely loyal community can be a painstaking process. Sarah Robinson does a masterful job in explaining how and how not to convert customers into advocates for your brand.Fierce Loyaltyis must read material for entrepreneurs and brand builders in every-sized company.”~ Brian Moran, CEO⁄Managing Partner Brian Moran & Associates“Having followed and read Sarah Robinson for several years now, there is no better person to writeFierce Loyalty. Not only does she teach you how to build community, she provides you with return-on-investment in five easy steps, along with case studies to help you envision success. But it isn't just about how to build an engaged community. It's about how to create fierce loyalty by unlocking the DNA of the groups of people you want to reach. With exercises, questions, and easy ways to build your framework (provided you do the homework), Robinson provides you the exact structure to build your own fiercely loyal community.”~ Gini Dietrich, Chief Executive Officer, Arment Dietrich and Co-author,Marketing in the Round“I was a skeptic when I picked up a copy of Fierce Loyalty. I didn't think there was a way to actually PLAN for a fiercely loyal community to be part of my business. I couldn't have been more wrong. Not only can it be planned for, it can be REPEATED just by using the framework that Sarah Robinson spent years perfecting!Fierce Loyaltyis a must read for every business owner whose business can benefit from a loyal customer base.”~ Sean McGinnis, Founder, 312Digital.com“The new digital age is fierce. This book is fierce. Sarah Robinson is fierce. Customer loyalty has never been more important than now. The digital age has forever changed the way people buy, sell, and talk about brands. It is time for you to become fierce.”~ Kyle Lacy, Author ofTwitter Marketing for DummiesandBranding Yourself“It's easy enough to be a cynic these days in business, given the nature of consumer disloyalty, pricing schemes that undermine real value and the seemingly prevalent uncaring attitude of most businesses or that everybody's now an expert on your business. But Sarah Robinson's new bookFierce Loyaltyprovides a real, practical and extremely powerful foundation for understanding how to create a loyal, valuable community for those who get the power and impact they provide.”--~ Jeffrey Summers, Founder⁄Principal, Summers Hospitality Group