The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand In-World
"This guide shows entrepreneurs how to assess potential opportunities and conduct business in Second Life and includes many handy lists of practical dos and don’ts. With Second Life continually evolving, business possibilities there are in fact limitless, as this book shows. Essential reading for all entrepreneurs and recommended for both the general public and business students." --Library Journal