Predictable Success: Getting Your Organization On the Growth Track--and Keeping It There
McKeown is the president and CEO of Predictable Success and an expert in how to start up companies. In a book that is essentially an infomercial for his own company, he addresses groups of people who have common goals and guides them in the achievement of their united goals—and, just as important, instructs them in sustaining success once it has been achieved. The author acknowledges the elusiveness of success in business, and to that end, he bases his ideas on the premise that it is fundamentally untrue—but almost universally believed—that success will just happen if we land on the right procedures. Guessing what those procedures are, or trying different ones on a Russian-roulette kind of basis, is simply wrong; what is right is to abide by the code McKeown prescribes. Sound advice. --Brad Hooper