Essentials of Shopper Technology
The Shopper Technology Institute (STI) aims to create awareness of established and emerging shopper technologies and practices for retailers, wholesalers and CPG manufacturers. It achieves these goals by publishing newsletters and books, conducting research, hosting share groups, providing education through webinars and webcasts, connecting with the industry through social media channels such as LinkedIn and Facebook, and networking through the annual LEAD Marketing Conference, which STI produces.    In sum, the Institute is a one-stop clearinghouse for trends and developments in Shopper Technology as well as a forum for thought leadership and an advocate for best practices. For more information, visit www.ShopperTech.org.