The 10 Minute Marketer's Secret Formula
"Tom Feltensein is either completely, stupendously, stunningly wrong, or he is a stone genius whose counter intuitive insights will transform the marketing business. I'm betting on the later. Read this fascinating book and you're likely to come to the sam conclusion."  Tucker Carlson, Conservative Co-host, CNN's Crossfire "Tom Feltenstein's latest book is a must read for business owners who want to increase sales and profits inside their four walls and in their immediate trading areas. His hands-on, how-to information is an invaluable resource that eliminates the need for any mass-media advertising. I highly recommend this book if you're serious about growing your company."Ed Rensi, Retired, President/CEO, McDonald's Corporation USA: and Former COO, McDonald's Worldwide"Most marketers are too stuck and too scared to do stuff that really and truly works. If you're willing to get off your couch and make something happen, this book is a fine place to start."Seth Godwin, BestSelling Author - Permission Marketing, Unleashing the Idea Virus, Survival is Not Enough, Purple Cow, and Free Prize Inside. --This text refers to an alternatePaperbackedition.