Atlas Black: Managing to Succeed
If you aspire to start a business, reading Atlas Black is the next best thing to being there --Jim Combs, Director of the Jim Moran Institute for Global Entrepreneurship, Florida State UniversityWritten in an engaging style, Atlas Black gets at the heart of management by integrating entrepreneurship, strategic thinking, and organizational behavior into a storyline that is as entertaining as it is informative. It very well could be that this year's best business book is a comic book! --Duane Ireland, Distinguished Professor and Bennett Chair, Texas A&M; UniversityWith the publication of Atlas Black, the term 'boring textbooks' is no longer inherently redundant --Robert Austin, Professor, Management of Creativity and Innovation, Copenhagen Business School