The Strategic Pricing of Pharmaceuticals
E.M. (Mick) Kolassa is Chairman and Managing Partner of Medical Marketing Economics, a global firm that develops value based strategies for pharmaceutical and biotechnology companies. Mick is recognized internationally as the leading expert on pharmaceutical pricing and value-based strategies. He also serves as Adjunct Professor at the University of Mississippi and the University of the Sciences in Philadelphia, and is former Associate Professor of Pharmacy Administration and Marketing at the University of Mississippi. He was editor of theJournal of Pharmaceutical Marketing & Managementand authored several articles and book chapters on pharmaceutical marketing and pricing issues. He is coauthor of the bookPharmaceutical Marketing: Principles, Environment, and Practice. Dr. Kolassa's first book on pharmaceutical pricing,Elements of Pharmaceutical Pricing, was published in 1997. Mick also served as Director of Pricing and Economic Policy at Sandoz, and has held positions at The Upjohn Company, the Strategic Pricing Group, and Hastings Healthcare. Mick holds an MBA from Eastern Washington University and a PhD from the University of Mississippi.