Higher Education Administration with Social Media: Including Applications in Student Affairs, Enrollment Management, Alumni Relations, and Career ... ... Technologies in Higher Education)
Laura Wankel (student affairs, Seton Hall U.) and Charles Wankel (management, St. John's U.) compile 13 chapters that describe the use of social media such as Facebook, blogs, social bookmarking, Flickr, Twitter, and Second Life in higher education areas of recruitment, enrollment management, advising, mentoring, retention, public and alumni relations, collaboration, study abroad, career management, academic conferences and events, athletic programs, and the social integration of students, as well as methods for conducting research on the use of social media tools in outreach activities. Contributors work in higher education institutions in the US and UK. Distributed in North America by Turpin Distribution. --Annotation ©2011 Book News Inc. Portland, OR