Demand-Driven Forecasting: A Structured Approach to Forecasting
Praise for Demand-Driven ForecastingA Structured Approach to ForecastingMany companies still view quantitative forecasting methods as a "black box" or unknown approach that adds little value to improving overall demand forecast accuracy. Fortunately, there is a new awareness emerging across many industries of the value of integrating demand data into the demand forecasting process.Equipping you with solutions that can sense, shape, and predict demand using highly sophisticated methods and tools, internationally renowned author and thought leader Charles Chase provides you with a basic understanding of the methods and processes required to implement a demand-driven forecasting process inDemand-Driven Forecasting:A Structured Approach to Forecasting.From a review of the most basic forecasting methods, to the most advanced time-series methods, and innovative techniques in use today, this guide defines demand-driven forecasting, uniquely offering a fundamental understanding of the quantitative methods used to sense, shape, and predict demand within a structured process.A must-read for CEOs, CMOs, CFOs, supply chain managers, sales managers, marketing brand managers, and demand forecasting analysts,Demand-Driven Forecasting: A Structured Approach to Forecastingcovers:Myths versus realities of forecastingCauses of forecast errorPurposes for measuring forecasting performanceForecasting methods using causal dataSensing, shaping, and linking demand to supplyCombining analytics and domain knowledge in a structured frameworkAs a forecast practitioner, it's up to you to demonstrate the value of analytics to senior-level managers. Filled with real-life examples to build a business case for the justification of demand-driven forecasting, Demand-Driven Forecasting: A Structured Approach to Forecastingis your detailed blueprint to better understand this new structured approach and add significant improvement to demand forecast accuracy.