New Product Blueprinting The Handbook for B2B Organic Growth
New Product Blueprinting brings clarity to the fuzzy front end of product development. It is a critical tool for B2B companies that want to develop high-value products that address unmet market needs. Additionally, it engages potential customers as part of the process and is very user-friendly. Mr. Adams outlines a clear and comprehensive roadmap that will enable adopting companies to get ahead of competition and achieve business sustainability.Nes Rotstein, Global Marketing Director, The Dow Chemical CompanyYour competitors always seem to be chasing the same opportunities you chase. Sometimes you win, but your competitors quickly catch up. How can you get a competitive edge with breakthrough products that incorporate what your customers really want, providing product attributes that simply aren t on your competitors radar screens? With New Product Blueprinting, you gain a B2B marketing, customers first advantage that will leave your competitors wondering how your team was able to learn the customers deep-seated needs. Dan Adams presents his proven methods in this book, laid out with the same clarity he has provided to us through his workshops and follow-up support. AIM has helped us become skilled craftsmen with these tools, setting us on the path to thrill our customers with a process that helps us discover and deliver what our customers really want... by asking them. Imagine that! We and our customers thank you, Dan, as we move forward with breakthrough products.Jim Papenfuss, Senior Director, Product Marketing, Sherwin-WilliamsEveryone is talking about understanding customer needs in the fuzzy front end, but no one has a plan that truly works until now. With New Product Blueprinting, the talking stops, and the doing starts. Dan Adams has created a great system that truly works. If you want to tackle the tall task of truly meeting your customers needs, Blueprinting is the way to do it... and this book is your starting point. --Jeffrey Stupar, Director of Research, Illinois Tool Works Inc.Your competitors always seem to be chasing the same opportunities you chase. Sometimes you win, but your competitors quickly catch up. How can you get a competitive edge with breakthrough products that incorporate what your customers really want, providing product attributes that simply aren t on your competitors radar screens? With New Product Blueprinting, you gain a B2B marketing, customers first advantage that will leave your competitors wondering how your team was able to learn the customers deep-seated needs. Dan Adams presents his proven methods in this book, laid out with the same clarity he has provided to us through his workshops and follow-up support. AIM has helped us become skilled craftsmen with these tools, setting us on the path to thrill our customers with a process that helps us discover and deliver what our customers really want... by asking them. Imagine that! We and our customers thank you, Dan, as we move forward with breakthrough products. --Jim Papenfuss, Senior Director, Product Marketing, Sherwin-WilliamsEveryone is talking about understanding customer needs in the fuzzy front end, but no one has a plan that truly works until now. With New Product Blueprinting, the talking stops, and the doing starts. Dan Adams has created a great system that truly works. If you want to tackle the tall task of truly meeting your customers needs, Blueprinting is the way to do it... and this book is your starting point. --Jeffrey Stupar, Director of Research, Illinois Tool Works Inc.