Financial Times Guide to Business Development: How to Win Profitable Customers and Clients (Financial Times Guides)
 “The Financial Times Guide to Business Developmentis inspirational. It is easy to read, hard to put down and there are absolute gems on every page. Read it and getfired up.” Jonathan Straight, Chief Executive, STRAIGHT plc, former winner of Entrepreneur of the Year Award "This is a game changer for any business wishing to grow and develop. Ian Cooper has a phenomenal understanding of the importance of delivering world class service to your clients and customers. I will encourage all members of the 360 legal group to purchase and treat this as their mantra!"Viv Williams, CEO 360 Legal Group  “We have used Ian Cooper’s considerable skills on many occasions and he has shown us how to increase our conversion rate of enquiries to business from 30% to 75%. His new book,The Financial Times Guide To Business Developmentis almost a pocket book guide to his training, providing a real focus on how to get results. It not only explains what to do, but why, in an entertaining, pragmatic and anecdotal style”.Martyn Morgan, Managing Partner, QualitySolicitors Talbots “This simple no nonsense approach to business development and practical advice regarding customer service provides a recipe for success for any business regardless of size.”Wendy Atkin-Smith, Managing Director, Viking River Cruises UK Limited "It is worth getting this book for the 21 common sense business development truths alone. Painfully brutal in places, these truths should serve as a much needed wake up call, and I have never met a business that wouldn't benefit from applying them honestly to their situation. Ian Cooper has done UK Ltd a great service by spelling them out with such clarity, simplicity and power."Steve Pipe FCA, author of "The UK's best accountancy practices" and "Stress proof your business and your life" and former UK Entrepreneur of the Year "I thought I knew business development inside out. Then I read this witty, informative and practical book, and realised how much I didn't know. If you have a business that needs a boost, then it shows how anyone can become a ninja at business development".Heather Townsend, Author of 'The Financial Times Guide To Business Networking' "The Financial Times Guide To Business Development is thoroughly readable and no nonsense with immediately usable advice on every page. It is classic Ian Cooper ... clear, concise and common sense".Chris Spencer, General Counsel, EMIS Group plc “This book serves as a salient reminder that your business is failing if it doesn’t treat the customer as king in all it does. Packed with amusing anecdotes and practical tips, everyone in business would benefit from the lessons it provides. I challenge anyone to read this book and not find at least one area they can improve". Craig Holt, Chief Executive, QualitySolicitors “Ian Cooper's book is packed with jaw-dropping anecdotes of opportunities lost and custom going begging because suppliers of goods and services have forgotten who their customers are and what they actually want? Ian does not preach or hector but his insights into how business is getting it wrong are delivered with his usual gentle humour". Len Tingle, BBC Political Editor - Yorkshire, veteran BBC broadcaster / writer on business issues. "Considered, down to earth and straight to the point. This guide is a true testament to Ian Cooper's knowledgable and no nonsense approach".Brett Dennis - Marketing strategist for Every1. “Ian Cooper has put together an  interesting and insightful book that breaks down ‘what good businesses do’, in a format that is easy to understand.  A really good read". Gary Brook, Head of Corporate Communication, Leeds Building Society “Really valuable in the commercial sector – you can implement the ideas in half a day.” Ray Davis,MA CMC CMgr MCMI MIC “I found this book incredibly useful and relevant as an entrepreneur – I’ll definitely be following his advice."Jill Dann,FBCS CITP “Quite simply, this book is value for money.”Judy Craske,MIC CMC CMgr FCMI