Cross-over Trials in Clinical Research
"…clearly written…mode of presentation is very effective…I recommend this book as a useful resource…" (Journal of the American Statistical Association, December 2004)"The book by Senn was the very first volume in Wiley's excellent series, "Statistics in Practice".  Here, 10 years later, it is now the first of the books in that series to reappear in a second addition.” (Technometrics, May 2004)"...well structured and easy to read...incredibly useful..." (Applied Clinical Trials, December 2002)"...an excellent reference source and is easily readable." (The Statistician)"...explanation are kept as non-technical as possible, although they do not lack statistical rigour...well worth reading..." (Pharmaceutical Statistics, Vol 2, 2003)“…the main additions can be seen as …adding to the arguments for the author’s view on carryover affects...” (Clinical Trials, No.1 2004)