E-Mail Marketing For Dummies
Send your message to the inboxes of the worldDevelop a winning strategy, build a quality e-mail list, and find successDone properly, e-mail marketing is highly effective. This book tells you how to use e-mail marketing properly and effectively so that no one sees you as a nasty spammer. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working.Discover how to:Combine e-mail with other marketing mediaComply with anti-spam lawsSet reasonable objectivesBrand your e-mailsBuild relationships with your customersIncrease your open rate