The Stakeholder Strategy: Profiting from Collaborative Business Relationships
Research has shown that companies that treat their employees well, create jobs in the local economy, develop innovative products and services, take care of the environment, and contribute to the community, are often more profitable.The Stakeholder Strategy shows business leaders and managers how to establish and maintain positive, mutually beneficial stakeholder relationships.  Based on a synthesis of ideas from community relations, marketing, stakeholder management, organizational change, sustainability, and the corporate social responsibility literature-and featuring case study examples from companies around the world who are working to build collaborative relationships with their stakeholders-it offers an integrated framework, as well as the practical tools for developing new kinds of collaborative relationships."The Stakeholder Strategy is a timely publication. In today's world of collaboration and partnership, understanding the dynamics of stakeholder relationships is imperative."-Suzanne Gagnon, Vice President, Corporate Affairs, Glaxo Wellcome Inc."This book is a first in de-bunking the mystery surrounding social auditing in the 1990s."-Chris Smith, Group Public Affairs Manager, The Co-Operative Bank, Manchester, United Kingdom