Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media
"With humor and a friendly tone, Goldman walks his audience through getting buy-in for a program, the proper care and feeding of customers, balancing 'likes' vs. engagement and quantity vs. quality, avoiding common missteps, customer retention, building strong relationships with bloggers, working with online personalities, and bringing your efforts into the physical world....This funny, friendly book is an excellent primer for the social media-averse." –Publishers Weekly“WithGoing Socialany business leader or marketer can get an edge on choosing the right social channels, perfecting the right social strategy, and forging genuine, meaningful, and rewarding connections with customers.” -Retail Observer"Going Socialis a book that any social media marketing practitioner worth their salt should take a look at."--Young Upstarts"Going Socialis a book you have to own if social media marketing is part of your strategy." --Small Business Trends"Get this book if you have anything to do with social media in your professional or personal life."--OfficePro