Professional Practice 101: Business Strategies and Case Studies in Architecture
"Think of this book as a design primer, providing the basics you'll need to create the practice you want."—From the Foreword to the Second Edition by Thomas Fisher, Dean College of Architecture and Landscape Architecture University of MinnesotaProfessional Practice 101, Second Edition sheds fresh light on the many issues involved in the operation of an architectural practice—from how a firm is structured to how it manages projects and secures new business. Case studies, new to the Second Edition, augment each chapter.Professional Practice 101, Second Edition features a wealth of material on:Project managementTime managementGroup dynamics and teamworkProject deliveryCommunication and leadership skillsDesign and information technologyMarketingLegal and licensing issuesFinancial managementRisk management and professional liability insuranceClient and contractor relationsCritical praise for the First Edition of Professional Practice 101:"Pressman has a knack for capturing the burning issues of the time—his latest tome is an attempt to bridge the gap between practice and school, a subject near and dear to many hearts since publication of the Boyer/Carnegie study, Building Community."—AIArchitect"In my book rating system—Buy This Book, Borrow This Book, or Burn This Book—Professional Practice 101 merits a strong Buy. It's a good reference for young practitioners and people starting their own firms. And seasoned practitioners will appreciate its underlying thesis: the practice of architecture equals perpetual inquiry."—Architecture Boston"Pressman's text, as well as the contributions from numerous practitioners and educators, delivers an engaging dialogue on the state of architectural practice. Pressman intended this book for students and intern architects. However, Professional Practice 101 is equally, if not more, relevant to seasoned practitioners and educators."—Architectural Record