Management Economics: An Accelerated Approach
"For an accelerated managerial economics course, Einolf and Forgang have chosen a nice set of fundamental macro and microeconomic principles to present. The authors appropriately use simple and vivid cases to illustrate these principles." - Jim Dearden, Lehigh University "Einolf and Forgang fill an important unmet need for accelerated and online courses for managers, with a book integrating key introductory tools of both macro- and managerial economics. Experienced adult learners, in particular, will appreciate its non-mathematical approach and its emphasis on how managers might apply the tools rather than on economic theory. Refreshingly, the book assumes no previous background in economics or statistics, making these valuable analytic techniques fully approachable by a wide audience." - Todd A. Watkins, Lehigh University"