The Insights Advantage: Knowing How to Win
Marco Vriens has led analytics, research, and insights teams at Microsoft, GE Healthcare, and various marketing research firms and has published articles dealing with a host of business-related topics. He is the coeditor of the Handbook of Marketing Research, jointly with Dr. Rajiv Grover, published by Sage Publishing in 2006. Visit Vriens on-line at www.strategypotential.com.