Writing CopyFor Dummies
Tips on writing to consumers and business-to-businessCreate captivating, results-oriented, sales-generating copyNeed to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.Discover How To:Write compelling headlines and body copyTurn your research into brilliant ideasCreate motivational materials for worthy causesFix projects when they go wrongLand a job as a copywriter