Return on Relationship
In the connection economy, trust and relationships are the new currency. It's not a soft thing you do in your spare time, it's the heart and soul of your business.--Seth Godin, Author of Tribes Ted Rubin and Kathryn Rose see eye to eye with me on this. A company that intends to survive in the modern business environment needs to master the art of building relationships of value. This isn't touchy-feely. This is pure business survival.--Chris Brogan, CEO, Human Business Works, co-author of The Impact Equation