Product Idea to Product Success: A Complete Step-by-Step Guide to Making Money from Your Idea
Inventors tend to either be wheeler-dealers or careful and systematic. If you're the latter, the perfect book for you is Product Idea to Product Success: A Complete Step-by-Step Guide to Making Money from Your Idea (Broadword Publishing) by Matthew Yubas.  It can help you flesh out and evaluate your idea in the startup phase to make sure it has moneymaking potential. Yubas, an engineer, provides product development advice and a useful analysis of how to determine whether your product meets customers' needs. --Entrepreneur MagazineExpertly written by Certified Product Marketing Consultant Matthew Yubas, Product Idea to Product Success: A Complete Step-by-Step Guide to Making Money from Your Idea is a handy financial and business guide to determining if an idea is commercially marketable; protecting rights; getting a competitive advantage; finding investors; making prototypes; establishing pricing strategies, and more.  Emphasizing tested methods that work, Product Idea to Product Success is a superb guide for non-specialist general readers looking to profit off their own creativity, up to and including the desire to go into business for themselves. --Midwest Book Reviews