Partnership Marketing: How to Grow Your Business and Transform Your Brand Through Smart Collaboration
Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of partnership marketing to offer superior products, create long-term distribution opportunities, new revenue streams for their businesses, and increased brand awareness on a world-wide level.Developing an affiliation with the right partner allows both parties to realize successes that they could not have otherwise achieved on their own by transforming their individual strengths into mutual performance. Whether you're an entrepreneur working to expand your customer base and increase value or a corporation looking for cost-effective ways to stimulate growth and brand-presence on a tight budget,Partnership Marketingis a practical, in-depth guide to this core business concept.A powerful strategy in good times, partnership marketing is an excellent way to gain competitive advantage and grow your business even in tough, recessionary economic conditions. As marketing resources become increasingly scarce, with fewer staff devoted to marketing efforts and existing programs scaled back, partnership marketing is a creative way to do more with less.Partnership Marketingprovides the complete how-to of collaborating successfully with other organizations, including:how to align Partnership Marketing objectives to your resourceshow to assess what you have to offer a partner brandhow to leverage your core strengthshow to search for the right partner brandhow to assess the pros and cons of partnering with other brands.