The PR Styleguide: Formats for Public Relations Practice (Wadsworth Series in Mass Communication & Journalism)
1. Introduction. 2. Annual Reports. 3. Audio News Release (ANRs). 4. Brochures. 5. Communication Audits. 6. Direct Mail. 7. Media Kits. 8. Media Lists. 9. Media Tours. 10. Newsletters. 11. News Releases. 12. Opinion-Editorials (Op-Eds). 13. Public Service Announcements (PSAs). 14. Speeches. 15. Video News Releases (VNRs). 16. Web Sites. 17. Toolbox. A) Billing B) Email C) Employee Publications D) Media Clipping E) Memoranda F) MissionStatements G) News Conferences H) Pitch Letters I) Proposals J) Videoconferencing. Appendix A: Organization Profiles for Examples. 1. Each One Teach One. 2. Formative Enterprises, Inc. 3. City of Emerald Heights.