News for a Change: An Advocate's Guide to Working with the Media
"Many activists are disheartened and intimidated by the "sound bite" culture that dominates current news coverage. This timely, thought-provoking, and exciting book guides us beyond our reluctance to engge with the media. It is a must-read for all who need to master the art of presenting clearly, convincingly, and honestly to gain public support for public health." --Helen Rodruiguez-Trias, Co-Director, Pacific Institue for Women's Health and Former President, American Public Health Association"News for a Change accomplishes the rare integration of sophisticated social theory and practical application.  It is simultaneously a valuable tool-kit for activists looking for a media strategy, and a navigational map for testing theories of communication against the most rigorous empirical data set of all -- changes in public policy.  Within six months of publication, it will become the standard for work in this area." --Troy Duster, Director, Institute for the Study of  Social Change,University of California, Berkeley and Professor of Sociology, New York University"This book is a must for every advocate who wants to make a difference. You will find yourself using it again and again and again." --Karolyn Nunnallee, National President, Mothers Against Drunk Driving, MADD"You read this book and possibilities replace frustrations, strategies displace handwringing, and successes take off." --Ralph Nader, Consumer Advocate--This text refers to an out of print or unavailable edition of this title.