Semiotics and Communication: Signs, Codes, Cultures (Routledge Communication Series)
To think that a half dozen image merchants even know what semiotics is would probably be gratuitous. They should pick up a copy ofSemiotics and Communication: Signs, Codes, Culturesand read it as they fly first class to their next $10,000 appointment!—Public Relations ReviewLeeds-Hurwitz has succeeded in the nearly impossible task of satisfying two audiences whose demands conflict with each other. On the one hand, she has made a body of difficult theory accessible and palatable for an audience of upper-division undergraduate or graduate students. On the other hand, she has done original theoretical and research work that will be important to scholars in intercultural communication and communication theory.—Journal of the Northwest Communication Association