Converging Media: A New Introduction To Mass Communication
"I have been searching for a textbook that does not relegate issues of new media into a final chapter, but rather one that effectively interweaves the function and influence of digital media with traditional mass media formats. I am elated to see a textbook with this mission and will eagerly adopt Converging Media for my courses."  --Mina Tsay, Boston University"The overall message of Converging Media-- that convergence is here and needs to be a primary consideration in understanding a changing media industry (even while the jury is still out on so many issues)--is a focus and treatment our field has been in dire need of and sorely awaiting."  --Thom Gencarelli, Manhattan College"The histories of mass media are constantly overlapping. This book seems organized with that in mind. By marrying print media together in a single chapter and visual media together in another, this text creates a framework to discuss multiple media simultaneously."  --Chad Harriss, Alfred University