Follow Me! Creating a Personal Brand with Twitter
Building your brand?It's time to start listeningIt's not what you say to others that makes your brand successful. It's what others say about you. And Twitter is where they're talking. It's where you find out what your customers want and see your offerings from their perspective. Where you discover what tickles their emotions, gets the conversation going, and makes them respond with conviction and passion. Here's how to build your brand with Twitter.Discover the power of the trust cycleExplore the effect of emotion on brandingSee why the old marketing methods no longer workTurn your brand message into a 24-hour online showFind the formula for making your brand a trending topicUse powerful tools for curation, monitoring, and identifying your social capital