Marketing Financial Services to Seniors
"...success goes to those who understand market psychology.  No one does this better than Larry Klein..." --Russ Alan Prince, PhD, Prince and Associates"Brokers and advisors will find his clear explanation of the senior market's needs and motivation an extremely helpful tool..." --Evan Cooper, Editor-in-Cheif, On Wall Street"Klein lays bare the anatomy of senior psychology, offering step-by-step guidance on how to capture this lucrative and growing market." --Gil Weinrich, Editor, Research Magazine"Larry Klein has presented a powerful insight into why and how to market financial services to seniors.  A must-read..." --Ed Pittock, President, Society of Certified Senior AdvisorsEditorial ReviewsPlease REMOVE the Editorial Review by Ed Pittock --Ed Pittock, President, Society of Certified Senior Advisors