The Fifty-Year Seduction: How Television Manipulated College Football, from the Birth of the Modern NCAA to the Creation of the BCS
"As there have been Kremlinologists, so Keith Dunnavant must be the first certified NCAA-ologist. The work is thoroughly researched, carefully told, and absolutely brimming with fools and villains."- Frank Deford"If you think college football has sold its soul, Keith Dunnavant has news for you. He knows when the sale was made and for how much. Clearly and painstakingly, Dunnavant tracks the crime across decades. Anyone who cares about college athletics should memorize every word of this cautionary tale."- David Kindred, columnist forThe Sporting News"Required reading for anyone who wants to know the real story involving television and college football. A book that's long overdue."- Gene Wojciechowski, columnist forESPN Magazine"For anyone who follows college football, Dunnavant's book is substantive yet entertaining enlightenment."- Ed Hinton, author ofDaytona