Home Staging in Tough Times OR How Home Stagers Can Profit from a Real Estate Staging Business in a Down Economy or Any Economy, Even Without Cash
TOUGH TIMES MAY CALL FOR INGENIOUS TACTICS! As consumers tighten  their budgets, the cashless methods to grow a business become even more  effective. Author, Barbara Jennings, has covered basic staging  strategies, portfolio creation ideas, luxury home specialization, and  ways to secure getting paid for staging projects in her other popular  books. Now she tackles the subject of developing a business in difficult  times and provides a comprehensive guide to lesser utilized strategies  overlooked by many when the economy is strong. Jennings (Director of the  Academy of Staging and Redesign ofDecorate-Redecorate.Com),  brings together some of the most unusual marketing strategies in the  home staging industry ever put in print, teaching readers how to think  and operate "outside the box" and meet the challenges of the times with  passion, purpose and creativity.Readers will be introduced to  practical tips, ideas and concepts not covered in her other books, with  some emphasis on general all-purpose tactics. Jennings doesn't just give  theory, but she makes the more difficult and all-important applications  for readers, filling her pages with a multitude of examples, forms,  sample letters, sample promotional articles, encouragement, creativity  and more. Her easy going conversational style is as personable as always  and makes for a very pleasant read.Learn how to ratchet up your  profits from your home staging business, generate more clients in new  and unusual ways that work especially well in down markets and keep your  business prospering no matter what circumstances currently surround  you. Get all you can get out of your business opportunity. Add the type  of tactics that work best in tough times. Leave no stone unturned. Leave  nothing to chance. Opportunities are everywhere - literally everywhere -  for those really dedicated to achieving success.Chapter One  deals with changing your mindset from what has worked in the past to  what needs to work for you in the present and future.Chapter  Two focuses on some more cutting edge tactics for promoting and  marketing your business. It's approach is different than what the author  teaches in her basic training. Readers will discover some more indepth  strategies that they may not have thought of before and see how they can  apply them in a down market - a market in which the ideas thrive even  better than in an up market.Chapter Three will discuss how one  can orchestra projects and deals in a cashless manner so it doesn't even  matter if no one has any cash. Learn about this type of business  dealing and see it adapted within the industry. Challenging stuff.Chapter  Four delves deeper into the cashless and creative thought process,  tactics, strategies and mindset that can propel a business to new  heights in all sorts of ways - way beyond the norm. Readers will  discover how to unleash their own business and expand and repeat these  same ideas in a multitude of ways.Chapter Five is the most  practical section because it's filled with form after form after form  that will help pull all this together into the kind of cohesive unit  that will serve as the base for all the ideas, tactics and strategies.  Even if readers have taken a lot of seminars and read a lot of books  already, the practical applications and detailed forms are a trademarked  style of Jennings' books and always separate her from other authors in  the most beneficial of ways.The concluding chapters tie all the  parts together into a compilation of innovative thinking never before  published in the industry.Anyone serious about their home  staging and redesign business should consider this a "must read"  acquisition - particularly if they are struggling. But readers are  reminded that there are no magic formulas to success and each person  must develop their own unique path.