Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community
Social Change Anytime Everywhereis an action-oriented guide for nonprofit staff who recognize the need for a more nimble approach to building and mobilizing their communities through multifaceted campaigns and by integrating online channels with offline tactics. Whether you're a communications director, a social media campaigner, a development director, an advocacy or community organizer, or a web strategist, this book will provide you with all the tools you need to launch successful online multichannel campaigns to help you change the world and create real-world impact.Praise forSocial Change Anytime Everywhere"If you are looking for a recipe book for tips and tactics to integrate mobile and social media to round out your nonprofit's marketing plan, look no further than this book."—Beth Kanter, master trainer, blogger, and coauthor ofMeasuring the Networked Nonprofit"Changing the world is a little harder than it sounds, but this book will show you a lot of ways it can (and should) be done, in a world where new tools give us a real chance against big money!"—Bill McKibben, president and cofounder, 350.org"In today's social, mobile, and online world, nonprofits must meet supporters on their turf, wherever and whenever they want to engage.Social Change Anytime Everywhereis a must-read guide for nonprofit professionals wanting to adopt an integrated approach to online communications that will drive results."—Melanie Mathos and Chad Norman, authors,101 Social Media Tactics for Nonprofits"Many nonprofits don't see how they can fit mobile and social media into their day-to-day program activities. The authors not only show themhow, but more important,whyit's necessary for every organization.Social Change Anytime Everywhereshows nonprofits how advocacy today requires a multilevel engagement strategy."—Shireen Mitchell, founder, Digital Sistas