Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Imagine the last time you purchased something online. Did you look for it via a search engine? Or maybe a friend recommended a review on a social network? Every 60 seconds there are over 690,000 searches on Google and nearly as many updates on Facebook. With Google search becoming social through Google+, the worlds of search and social media are now inseparable. For businesses to succeed online, it's essential to optimize search and social media content to attract, engage, and inspire customers to buy.Optimizegives you a practical approach to integrating search and social media optimization with content marketing to boost your relevance and visibility for potential customers. Companies large and small should grasp how customers find and seek out resources, the content topics and formats that motivate them, and the social media platforms and tools they use to engage with one another and recommend things.Optimizeoffers a proven customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics. This book will help you to:Understand the changing nature of consumer preferences and behaviors with search, social media, and contentExplore optimized content marketing tactics from personas to topics to content planning and measurementDetermine which creative tactics will provide the best results for your companyImplement search and social optimization holistically in your organizationMeasure the business value of optimized and socialized content marketingDevelop guidelines, processes, and training to scale online marketing successMake sure your SEO, social media, and content marketing efforts are seamlessly integrated. Achieve an optimized state of mind—and help your brand become the most relevant solution for your product category, no matter what path your customer takes.