Meaningful Marketing with CD (Audio)
"A must have for any sales and marketing professional. How refreshing to have a marketing book based on facts!" --R. Bruce Montgomery, Jr., Sr. VP, Bank of America"A must-read for anyone...looking to learn what is REALLY driving the marketing world today." --Mark Upson, President & CEO, Cohorts"Meaningful Marketing is a tremendous resource for training and for changing the way people think about marketing." --Neal Hartman Ph.D., Sloan School of Management, MIT"Meaningful Marketing is, without exception, the best marketing book of the last decade." --Jim Kouzes, chairman emeritus of the Tom Peters Company"Never have I seen a business book so thoroughly researched, yet written in such a reader-friendly way." --Craig Kurz, CEO, The HoneyBaked Ham Company