Field Guide for the Experience Economy
B. Joseph Pine II and James H. Gilmore are founders of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. They are authors ofThe Experience Economy: Work Is Theatre & Every Business a Stage(Harvard Business School Press, 1999). This best-selling book demonstrates how companies - across myriad industries - are finding their goods and services commoditized as customers increasingly desire experiences - memorable events that engage customers in an inherently personal way.