Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships
If the only numbers you really care about are revenue and profits, you'll never fully understand what makes them go up or down. Want to know what people think of you? Want to know how those opinions will affect your sales? You're only guessing unless you learn how toMeasure What Matters.Today, even the smallest business can track and measure relationships with customers, with the media, and even with employees and sales forces.Measure What Mattersdelivers the know-how to find those tools and use them to increase your revenues.The right data tells you whether you're getting your share of ink. It tells you how you stack up against your competition in search ranking, sales, share of conversations, and share of wallet. Good data measures what your marketplace is saying,thinking, and doing. It reveals which of your methods work and which ones don't.InMeasure What Matters, you'll get step-by-step guidance to: