Broker to Broker: Management Lessons From America's Most Successful Real Estate Companies
Keeping up with the fast pace of innovation isn't easy. The day-to-day challenge of running a real estate brokerage in today's red-hot market doesn't allow much time to think about the big picture. That's why Broker to Broker brings the fresh ideas, tested wisdom, and industry expertise on brokerage management found each month in Realtor® Magazine's "For Brokers" section.Inside, you'll learn what new business models, operational strategies, management techniques, and cutting-edge technologies brokers are using to differentiate their business from the competition and grow their sales. You can try these ideas out for yourself, create your own best practices, or find inspiration for turning your brokerage into a trailblazer.Organized into three sections covering operations, people, and risk, the seventy articles collected in Broker to Broker address the challenges owners and managers face every day: maintaining a healthy bottom line, recruiting and retaining top performers, getting the most out of technology investments, staying on top of legal trends, and planning for the future. This isn't a book about management theory but a collection of hard-won advice from brokerage professionals succeeding in today's market. Capitalizing on Realtor® Magazine's unrivaled role as the real estate industry's premier marketplace for new ideas, you'll learn what works and what doesn't as you guide your brokerage through the challenges of today's real estate industry.Use this valuable collection as a reference tool, a guide to new ideas and innovative tactics, an inspiration for your own set of custom practices, and a source of valuable professional information. Broker to Broker is a truly unique resource for professional brokers written by the only people who really know—brokers themselves.