Foundations of Business
PART 1: THE ENVIRONMENT OF BUSINESS. 1. An Introduction to Business and Economics. 2. Ethics and Social Responsibility. 3. Business in a Global Setting. PART 2: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP. 4. Choosing a Form of Business Ownership. 5. Small Business, Entrepreneurship, and Franchises. PART 3: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING. 6. Understanding Information and e-Business. 7. Using Accounting Information. 8. Mastering Financial Management. PART 4: MANAGEMENT AND ORGANIZATION. 9. Understanding the Management Process. 10. Creating a Flexible Organization. 11. Producing Quality Goods and Services. PART 5: HUMAN RESOURCES. 12. Attracting and Retaining the Best Employees. 13. Motivating and Satisfying Employees and Teams. PART 6: MARKETING. 14. Building Customer Relationships Through Effective Marketing. 15. Creating and Pricing Products that Satisfy Customers. 16. Distributing and Promoting Products.--This text refers to an out of print or unavailable edition of this title.