The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn
Make your LinkedIn account work for you and your businessLinkedIn is not just another social media tool. It's the world's largest professional online network, with over 120 million users in more than two hundred countries.The Power in a Linkshows you how to employ this remarkable yet misunderstood resource to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals."I travel the globe teaching entrepreneurs and often let them know it's foolish not to actively use LinkedIn. This productivity tool is invaluable, but I probably still wouldn't be using it anywhere near the level I am today if Dave didn't ask for a warm introduction to me so he could show me the light."—BILL AULET, Managing Director and Senior Lecturer, MIT Entrepreneurship Center"Dave Gowel has shown me that when used properly, LinkedIn allows professionals todisplace hope with decisive action."—ROGER STAUBACH, NFL Hall of Fame Quarterback and Executive Chariman, Americas, Jones Lang LaSalle"Building reputation and generating word of mouth doesn't happen by accident. Dave's book provides a fresh, strategic approach to our most basic professional activities."—JEFFREY BUSSGANG, General Partner, Flybridge Capital Partners, and author ofMastering the VC Game"V=n(n-1). Metcalfe's Law has seen iterations and 'improvements,' but the basic point still holds: the value of a network is an exponential function of the number of nodes. Most people argue over things like the relative strength of connections, V=n(log n), or the added value of groups, V=2n. They're all missing the real story, Gowel's Corollary: the value of a network is only as valuable as how you use it: V=U[n(n-1)]. As Dave teaches us, page by page, anything times zero is zero!"—GREGG FAIRBROTHERS, Adjunct Professor of Business Administration, Dartmouth's Tuck School of Business, author ofFrom Idea to Success