British Leyland: Chronicle of a Car Crash 1968-1978.
Chris Cowin has extensive experience of the European motor industry, having worked for Lex Automotive and Volvo in the United Kingdom, and later for General Motors Europe. During his time at General Motors, Chris was involved in European marketing strategy and the planning of new products. He also spent a period in Rome responsible for the marketing of Opel cars in Italy, and later worked on the launch of the Chevrolet brand in Europe, following GM's acquisition of Daewoo. Like most "car guys" with an interest in British Leyland, Chris has been a proud (if sometimes frustrated) owner of several of their products over the years, including a Mini Clubman, Riley Kestrel, Triumph Spitfire 1500 and MGB. His qualifications include an MBA from London Business School and BA in Geography from the University of Oxford (Mansfield College).