According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions
The CEO Refresher (www.refresher.com) "...the book reveals the revolutionary thinking of one of the profession's most revered experts"Paul Tulenko, Nationally syndicated columnist: "This is one of these corner-of-the-desk books we all need if we are to meet and beat the competition."Frequent Flyer: "...a valuable working tool than can help spell the difference between success and failure in your marketing efforts."