Why CRM Doesn't Work: How to Win By Letting Customers Manage the Relationship
"Fred Newell raises relationship marketing to a new level, beyond database marketing, loyalty programs, targeted advertising, and customer relationship marketing." --Philip Kotler, SC Johnson & Son Distinguished Professor of International Marketing, Northwestern University Kellogg School of Management"In this competitive world, hanging onto customers is critical. This book's a commonsense approach to helping you do just that." --Jack Trout, President, Trout & Partners Ltd."The book is filled with practical tips and is an ideal solution for business executives intent on avoiding ‘CRM backlash.’"  --Jonathan Copulsky, Lead Partner, Customer and Channel Strategy Practice, Deloitte Consulting