Capturing New Markets: How Smart Companies Create Opportunities Others Don't
"Capturing  New Markets is a great book. It is a thorough, well-written, and  well-evidenced piece on corporate strategy that provides guidance on how  to identify, build, and succeed in new markets in a creative yet  disciplined manner. Wunker's work has much to offer entrepreneurs from  all walks of life." -- CanadaOne"Wunker does an excellent job of helping CEOs and entrepreneurs  recognize the next big thing." -- BizEd, The Leading Voice of Business  Education"The power of the book is how Stephen Wunker combines a strong  theoretical framework for finding, developing, and dominating new  markets, with the practical means to put an effective strategy in place  to exploit the new market profitably and effectively...Read the very  user friendly and essential book." -- Business Daily"Wunker has produced an excellent, thoroughly researched and  accessible book on corporate strategy that should be of value to  entrepreneurs and managers seeking to move established businesses in new  directions." -- The Irish Times