Practical Information Architecture: A Hands-On Approach to Structuring Successful Websites
you how to create an underlying structure so your site communicates your ideas,  promotes your services, and sells your goods. In many ways, this structure is  like an architectural blueprint - but instead of showing the builders where to  put the kitchen, the structure maps out the location of the information you want  to share with those who visit your site. The structure is the "blueprint"  of the information architect."A well-designed structure helps the designer create more effective graphics    and navigation. It helps the programmer write the code. Most important of all,    it keeps your visitors from getting lost, frustrated or bored."Unfortunately, most people don't think about the structure; in fact,    most people don't even know such a thing exists. Instead, they plunge ahead    with the more entertaining parts of a web project, like the graphics and typefaces,    and let the structure grow naturally - like weeds in a garden."It doesn't have to be that way…"Practical Information Architecture is a concise, step-by-step guide to this    vital but all too often neglected aspect of website creation. Author Eric Reiss    draws on his extensive experience in the field to guide you through the information    architecture process, from defining your goals to fine-tuning your site. Supported    by a wealth of illustrations and examples, Practical Information Architecture    is an invaluable source of hands-on advice to help you:o set meaningful website goalso determine what information needs to be on the site to achieve these goalso incorporate useful browser-based features that enhance the user experienceo produce easily understood diagrams to guide programmers and graphic designerso define menus that visitors will immediately understando segment a site to meet the needs of widely divergent target audienceso understand the impact of wireless technologies such as WAP.Practical Information Architecture is written for web marketing professionals,    site-owners, designers, webmasters, copywriters, consultants, students, and    anyone else involved in building a website.0201725908B04062001