Online Community Management For Dummies
Learn to manage your online community to boost your business and build your brandOnline communities are the neighborhoods of the Internet, where different personalities who share a common interest can learn, discuss, and interact. It's up to you, as the community manager, to guide, monitor, respond to, and assess the activities of your community to benefit your company and build loyalty. It's a big job, and here's how to do it!Compare and choose — decide on the type of social community your business needsHat dance — learn to be a leader, advocate, editor, brand evangelist, referee, liaison, and problem solverGotta have rules — establish guidelines that encourage quality participationMeet the group — find innovative ways to learn about members and solicit their inputListen and share — pay attention to comments, participate in discussions, and follow through on solving problemsBuild traffic — make your site irresistible with valuable content and use quality keywords for high search rankingsStudy the stats — install the right programs to monitor your community and let the results guide your strategyGo offline — use speaking engagements, conferences, and fun events to draw new membersOpen the book and find:What you need to know about online communitiesWays to sell your community's value to the bossHow to handle difficult membersTips for growing your communityWhy you should visit other communitiesHow to use what you learnTen things every community manager should doMore resources for community managersLearn to:Identify core tasks for community managersBuild and maintain positive relationships within your online communityEstablish policies and transparencyManage comments, respond to criticism, and evaluate ROI