New Product Launch: 10 Proven Strategies
Joan Schneideris the founder and president of the public relations firm Schneider & Associates. She has contributed toExecutive Update,Natural Products Industry Insider,New Products Magazine,PR Tactics, andVisions Magazine.Jeanne Yocumis a coauthor ofBan the Humorous Bazooka. She has won writing awards from the International Association of Business Communicators and the Publicity Club of Boston. They both live in Boston, Massachusetts.