The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases
If you’re enrolled in an executive education or MBA program, you’ve probably encountered a powerful learning tool: the business case. But if you’re like many people, you may find analyzing cases and writing about them challenging or frustrating. That’s not surprising—cases are not simple narratives, and good ones are typically nonlinear and can even be purposefully misleading. Apply the conventional approach to understanding business cases, and you may waste time (at best) and arrive at weak or meager conclusions (at worst).The Case Study Handbookpresents a powerful new approach for analyzing, discussing, and writing about cases. By using sample Harvard Business School cases, you’ll master a number of useful topics, including:How to recognize case situations and apply appropriate tools to solve problems, make decisions, or develop evaluationsHow to quickly establish a base of knowledge about a caseHow to write persuasive case-based essaysHow to talk about cases effectively in classThis book also includes strategies and templates to help apply this new framework. Extensive examples of effective writing further reinforce your learning.A vital resources,The Case Study Handbookis a must read for anyone about to tackle the business case.