Organizations Don't Tweet, People Do: A Manager's Guide to the Social Web
'So much more than a business book; it is full of excellent advice, easy to assimilate and is relevant to anyone who wants to understand more about social media in the real world.' (Hotbrandscoolplaces.com, February 2012) A passionate treatise on what it means to be social in our world of corporate communications.' (Simply-communicate.com, February 2012) 'This uniquely people-centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world.' (Flybe Magazine, March 2012) '... there is something in this book for everyone. I'd love to place a copy in the hand of every HR director and CEO in the country. It would be transformational. Trust me, read this. It really is that good.' (People Management, March 2012) 'I recommend the book to anyone thinking about taking part in social media and to managers who want to know what to do about social media in their department or organisation.' (Indigoblue.co.uk, 16th April 2012) 'The book talks through the challenges and ideas of how social media can be used and should be used within an organization.' (optimumexposure.co.uk. March 2012) With the social web being used by staff, customers and competitors, this book helps you harness its business potential.' (Director, March 2012) '...offers managers, at all levels, valuable insights into the networked world.' (CityJet Magazine, March 2012) ' You won't find a better, more accessible read about the value and potential of social media anywhere.' (workessence.co.uk, March 2012) 'There is something in this excellent book for everyone.' (People Management, April 2012) 'There is plenty of good sense in this book about the democratising potential of these new networks, their resistance to tidy structures, and the way they undermine old command-and-control cultures' (Management Today, April 2012) 'I highly recommend this book to anyone interested in social media, especially those new to blogging or tweeting.' (blogspot.co.uk, March 2012)