Search Engine Optimization All-in-One For Dummies
Boost your bottom line with your $25 Google AdWords credit — see insideIf you have a business, you want your Web site to show up quickly when people search for what you're selling. Here's the whole story on how to build a site that works, position and promote your site, track and understand your search results, and use keywords effectively — plus a $25 credit on Google AdWords to get your online advertising efforts off to a good start!What makes 'em tick — Book I explores how search engines work and which ones offer the best exposureWords are key — learn to develop a keyword strategy and be competitive in Books II and IIILookin' good — Book IV helps you design an SEO-friendly site, and in Book V, you learn to create content that lures your audienceLink up — the tips in Book VI show how to line up relevant links for a better search showingWhat's under the hood — Book VII shows how to get more from your server and content management systemConfirm your suspicions — discover how to measure your site's (and your competitor's) success in Book VIIIExpand your horizons — Book IX helps you globalize your success by marketing in Asia, Europe, and Latin AmericaSearch and find — use SEO and Book X tips to build your brandOpen the book and find:What drives search resultsHow to match meta tags and keywords to page contentSecrets for selecting keywords and phrasesWhat you should know about HTML, JavaScript, and CSSThe basics of SEO-friendly designHow to manage the mechanics of contentWhy your server is importantYour Google AdWords gift card worth $25!