Managerial Economics: Markets and the Firm
1 Introduction: Economics and Management. 2 The Power of Markets. 3 The Prime Directive. 4 The Theory of the Firm? 5 Performance. 6 Strategic Formulation of Economic Profit. 7 Demand. 8 Costs. 9 Profit Maximization. 10 Mechanics of Profit Maximization. 11 Revenue Management: Price Strategies. 12 Organization and Corporate Culture. 13 Minimizing Costs: Capital. 14 Personnel and Compensation. 15 The Knowledge Economy. 16 The Grabbing Hand. 17 Internal Markets. 18 Strategy Myths. 19 Strategic Behavior: The Application of Games. 20 Strategy.--This text refers to thePaperbackedition.