Marketing For Dummies
Your complete toolbox for creating dynamic, effective marketing campaigns"What to do. How to do it. In simple everyday language."— Ira N. Bachrach, President, NameLab, Inc.Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources that help you size up your competitors, this updated edition of Marketing For Dummies leads you step by step through the five P’s of marketing – product, pricing, placement, promotion, and people.The Dummies WayExplanations in plain English"Get in, get out" informationIcons and other navigational aidsTear-out cheat sheetTop ten listsA dash of humor and funDiscover how to:Prepare hard-hitting campaignsPlan and stick to your budgetUse research effectivelyIncrease consumer awarenessSatisfy your clients’ needsBoost your sales