The Hidden Agenda: A Proven Way to Win Business and Create a Following
"The Hidden Agenda makes the invaluable link between understanding your audience's motivation and creating success. It also reveals some of the secret tactics that Kevin has used to help change businesses around the world. It all begins with that simple, timeless practice of connecting with people on a much deeper level. Don't miss the remarkable teachings of this unusual book and author." —Dan Schawbel,personal branding expert, bestselling author and owner of Millennial Branding"Kevin's enjoyable and informative book reminds us all that to communicate well is to connect with people first." —Rudy Giuliani,former Mayor of the City of New York"Kevin Allen is the 'Picasso' of the high art of the new business development and he has finally shared his magical techniques with the rest of us. A must-read! ." —Larry Weber,Chairman and CEO of W2 Group, author ofEverywhere: Comprehensive Digital Business Strategy for the Social Media Era"Kevin has a special ability to uplift and inspire those around him. His generous spirit is on every page." —Steven Overman,Vice President and Global Head Marketing Creation, Nokia"Anyone who is trying to create the most persuasive selling presentation, the most inspiring vision or discover the customer sweet spot must read (and re-read)) Kevin Allen's new book. While filled with concepts and insights, this is no academic treatise, but a valuable playbook from someone who has 'been there, done that' with amazing success many times." —Joe Plummer,Professor of Marketing, Columbia Business School"Kevin Allen knows the art and science of marketing, brand building, and human persuasion. He shares his unique strategy for winning accounts and building businesses inThe Hidden Agenda. A must-read tale as only he can tell it." —Jim R. Heekin III,Chairman and CEO, Grey Group"Kevin Allen has a powerful ability to turn insight into winning results. InThe Hidden Agenda, he turns his approach into a discipline we can all use to drive results and win more consistently." —Andy Janowski,COO, Burberry"Kevin's knowledge, experience and humanity were an Interpublic treasure. He is a brilliantly gifted growth practitioner and a natural teacher. It is in his DNA to share. This proves it andThe Hidden Agendais a must-read for anyone with growth on their agenda." —David Bell,, Chairman Emeritus, The Interpublic Group, Advertising Hall of Fame Inductee 2007"Kevin Allen is a one-of-a-kind person and unequivocally successful in his approach to business growth. Although I would far prefer to have Kevin around the office at all times,The Hidden Agendais a perfect substitute and a great way to have access to his style, generosity, and wisdom." --Björn Larsson,CMO, SVP, Swedbank