Predictive Business Analytics: Forward Looking Capabilities to Improve Business Performance
With the massive abundance of big data, a lack of flexible strategies, and the business world growing increasingly more complex thanks to globalization, more and more organizations are clamoring for better processes and tools to make smarter decisions.Redefine the way your organization does business with the techniques and tools inPredictive Business Analytics. Industry leaders Lawrence Maisel and Gary Cokins equip you with the definitive tools to anticipate future events, forecast possible outcomes, and make decisions that translate into the ultimate competitive advantage.InPredictive Business Analytics,Maisel and Cokins shatter the myths about this new paradigm, revealing how you can integrate predictive business analytics with other important business management and improvement methods, such as budgeting, forecasting, and performance reporting.With an abundance of case examples, this guide insightfully considers:Why predictive business analytics is the next "new" wavePutting the predictive business analytics model to work in your businessDeveloping predictive business analytics—the guiding principlesHow to get started with a predictive business analytics functionDeploying the predictive business analytics functionWhat happens when you integrate business intelligence, business analytics, and enterprise performance managementPutting your money where your strategy is: driver-based budgetsMoving from aspirations to practice with analyticsReadPredictive Business Analyticsand exploit the power of data in your business to get ahead of the competition—and stay there.