Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations
This short and practical book by a leading Florida fundraiser is a good introduction for any group contemplating its first charitable event. Using examples drawn from his own experience, Freedman outlines planning, coordination, and execution from date selection and ticket pricing to post-event evaluation. While smaller groups may feel overwhelmed by the extravaganzas described, the basic tactics given will work for small events as well as for an evening with a Hollywood star. At the same time, it would have been nice to have some examples of modest fundraising outside the Miami area. Sample contracts and letters of agreement with hotels, suppliers, and entertainers provide useful support to the text and will help committee chairs avoid the surprise costs that often turn an apparently successful event into a financial loss. This will be a valuable and often-consulted addition to public library collections.- Mary Jane Ballou, Ford Fdn. Lib . , New YorkCopyright 1991 Reed Business Information, Inc.--This text refers to an out of print or unavailable edition of this title.