Green Marketing: Opportunity for Innovation, 2nd Edition
...a good introductory text for a company that was new to the field, at  the same time it provides a clear understanding of the multitude of  interconnected issues involved. In Business March/April 1998 --In Business March/April 1998...an illuminating book, full of ideas, lessons and case studies. Warmer Bulletin, UK May 1998      --Warmer Bulletin, UK May 1998"I am certain that I will be able to utilize this book, with its  practical examples, as a guide for providing information to our customers  on the environmental quality of our products."- Thomas J. DagonDirector, Health, Safety, and Environmental AffairsWorldwise Business UnitsEastman Kodak Group --Thomas J. Dagon Director, Health, Safety, and Environmental Affairs Worldwise Business Units Eastman Kodak GroupGreen Marketing provides an enlightening  look at the importance of the  environmental perceptions to marketplace consumers.... A key insight,  substantiated by HP's experience, is that investing in the environment   pays solid dividends in improved customer loyalty. -Doug Johnson, General Manager, Hewlett-Packard Laserjet Supplies --Doug Johnson, General Manager, Hewlett-Packard Laserjet SuppliesThe last 10 years have produced an explosion of opinions and theories on  environmental marketing..... But those-in-the-know know that Ottman's  Green Marketing" is the authorative text on the subject.... It's required  reading for anyone involved in marketing any product or service. Sol Salinas, Director of Strategic Planning, EPA ENERGY STAR Buildings and Green Lights Program --Sol Salinas, Director of Strategic Planning, EPA ENERGY STAR Buildings and Green Lights Program