Riding the Waves of Culture: Understanding Diversity in Global Business 3/E
First published nearly 20 years ago,Riding the Waves of Culturebecame the standard guide to leading effectively in an international business context. Now, the third edition takes you beyond cross-cultural awareness and “issues” to help you take strategic advantage of cultural differences in the business environment. Leveraging their expansive cultural database as well as brand-new research findings, the authors explain how to build the skills, sensitivity, and cultural awareness necessary for managing effectively across cultural borders—and seize all the opportunities diversity brings to an organization.Riding the Waves of Culturehas been fully updated to include:New chapters on partnerships, mergers, and acquisitionsNew insight into cultural convergenceNew perspectives on the dynamics of national culture and corporate cultureNew ways to reconcile cultural differences, innovate, and apply servant leadershipNew appendix material, including access to online learning system and self-tests