The Photographer's Assistant
These two offerings deal with the challenges and opportunities  of earning income through professional photography, but each  covers different areas. Kieffer, a knowledgeable and experienced  photographer, has written a unique guide for students and  aspiring photographers who would like to break into the  profession and learn from the pros. One of a handful of books on  this specialized position, it provides a thorough introduction  to anyone who would like to work as an assistant. The book  defines the position and outlines typical duties, including  nonphotography work such as bookkeeping. Separate chapters  address day-to-day work, including that pivotal first day on the  job. The book also discusses film and other photographic  materials, cameras and other equipment, digital imagery, and the  studio from the perspective of the photographic assistant. In  the concluding chapter, Kieffer appropriately discusses the  transition from assistant to photographer.  Sedge, a successful photojournalist, provides a very useful  introduction to the business of photography. Although the book  is geared toward photojournalists, anyone interested in the  financial opportunities of professional photography will find  the book quite valuable. Sedge covers virtually every aspect of  setting up a small business financial management, legal  considerations, marketing, distribution, and customer service.  He provides expert advice on developing a marketing plan,  expanding one's business, and taking advantage of the Internet,  all from an international perspective. Sedge concludes with  lists of resources, such as professional associations, books,  and other publications. These excellent books are both highly  recommended for photography and career collections in public and  academic libraries. Raymond Bial, Parkland Coll. Lib.,  Champaign, ILCopyright 2001 Reed Business Information, Inc.