The Venture Imperative
"Innovators and strategists alike will findThe Venture Imperativeessential reading. Mason and Rohner demonstrate that corporate venturing is not merely a good idea, but a strategy necessary for long-term corporate growth and survival. Anyone guiding corporate innovation in these turbulent times will prize this book."-Paul Saffo, Director, Institute for the Future"You will find this book to be an insightful and meaningful part of your company's quest for profitable growth. It is a practical and important guide on how to bring entrepreneurial venturing in from the fringes. Mason and Rohner introduce a new approach that recognizes the elements necessary for venturing success and allows value to flow both to and from the larger corporate assets."-Charles Stamp, President of the Worldwide Agricultural Equipment Division,  Deere & Company"Mason and Rohner's work makes a powerful case as to why enterprises should venture, and provides an equally powerful 'operations manual' for getting it right. The authors show a clear understanding of the similarities, as well as the profound differences, between corporate venturing and private venture capital.The Venture Imperativewill be useful to practitioners on both sides of this divide."-David N. Strohm, General Partner, Greylock"As large enterprises search for new avenues of growth, corporate strategists must also become venture capitalists. While there are important lessons to be learned from the VC community, the corporate perspective is different. Mason and Rohner bring great insights and methods for how to improve your odds when venturing into a new world of opportunities."-Mats Lederhausen, Executive Vice President, Strategy and Business Development, McDonald's Corporation"Mason and Rohner have concisely captured the essence, essentials, and expanse of successful corporate venturing.The Venture Imperativemakes it clear that a strong corporate venture team can serve as the catalytic accelerator to new technologies, new markets, and new talent."-Warren E. Holtsberg, Corporate Vice President and Director, Venture Investing, Motorola, Inc.