In the Bag: Selling in the Salon
Introduction. Part One: Setting the Stage for Selling. Client Reflections. Evaluating Your Business. The Retail Center. Dynamite Displays. Selecting a Product Line. Inventory Control Systems. Client Management Systems. Service. Part Two: Develop Your Selling Skills. Personal Reflections. Personality Selling. Retail Killers and Sales Builders. The Step-by-step Selling Sequence. Closing the Sales. Selling to Men. Selling Services. Selling Product. Eighty-five Common Consumer Questions. Telephone Savvy. Part Three: Building Your Business and the Foundation for Success. Business Builders. Advertising and Marketing. Promotions. Personal Success. Appendix. Index.