Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices
"For the physician contemplating the use of social media, this lovely volume is a precious and invaluable guide."-Abraham Verghese, MD, author of Cutting for Stone"As  the digital era inevitably invades the medical cocoon, there is a vital  unmet need for physicians to adapt, especially to new challenges such  as dealing with one's online reputation. Kevin Pho, a leader in the  convergence of social media and healthcare, with Susan Gay, provide a  comprehensive and extremely useful roadmap for doctors. This information  and perspective enables physicians to take charge of taking a default,  sitting duck status."-Eric Topol, MD, author of The Creative Destruction of Medicine"An  insightful and thought-provoking examination of the changing landscape  of medicine, filled with practical advice for clinicians."-Jerome Groopman, MD and Pamela Hartzband, MD, authors of Your Medical Mind: How to Choose What Is Right for You"As  one of the most prolific practitioners in the world of social media,  Kevin Pho's insights for doctors and other health professionals are  soundly based on experience. His ability to demystify this arena for  others comes from a clear and concise exposition of what is fact and  what is fear. His book is an important contribution to creating a more  patient-centric healthcare system that is also highly respectful of the  knowledge and good intentions of physicians and other clinicians."-Paul F. Levy, Former CEO, Beth Israel Deaconess Medical Center"This  book is the newest, most comprehensive, most detailed and up-to-date  reference source available to American physicians and medical practices.  Richly nuanced by America's most popular and authoritative physician  blogger and social media expert, it can guide you through this  swamp—maybe not clean, but ready to move forward."-George Lundberg, MD, President, The Lundberg Institute"This  book is sensational. It provides an argument that wins hands-down on  how doctors no longer have the luxury of ignoring social media and its  impact. This book will help physicians understand and prepare themselves  for social media’s impact on their future."-Judy Capko, author of Secrets of the Best-Run Practices"Social  media is the wave of the future in medicine, and I can't think of a  doctor more qualified to write about this phenomenon than Kevin Pho.  This book is essential reading for any doctor or medical practice  looking to establish an online presence."-Sandeep Jauhar, MD, author of Intern: A Doctor's Initiation"Dr.  Pho has compiled his years of experience and knowledge into a fantastic  book that should be considered required reading for all doctors. Social  media is the future of doctor–patient communication, and this book  provides a comprehensive guide to navigating the social media arena.  From LinkedIn to Facebook, to Twitter, to Google+, readers will learn  how to become the maestro of their online reputation, marketing, and  communication with patients."-Anthony Youn, MD, author of In Stitches“With  new technology comes new challenges, and that’s especially true for  medical practice managers as they look to evolve their practices in  innovative and responsible ways. Social media channels, physician-rating  sites, and other digital communities can directly affect your  practice’s online reputation – and reputation management is now within  the purview of the practice management profession. But where do you  start and how do you go about influencing something as nebulous,  fast-changing, and splintered as online reputation? This book provides  practice managers with the tools they need to feel more informed and  equipped to take actionable steps recommended by some of the industry’s  leading experts.”-Susan L. Turney, MD, MGMA President and CEO