Charlatan: America's Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam
John Brinkley, who grew up poor in rural North Carolina but attended Rush Medical College in Chicago, got his start touring as a medicine man hawking miracle tonics and became famous for transplanting goat testicles into impotent men. Brinkley built his own radio station in 1923, hustling his pseudoscience over the airwaves and giving an outlet to astrologers and country music. His nemesis was Dr. Morris Fishbein, the buoyant, compulsively curious editor of theJournal of the American Medical Associationwhose luminary friends included Sinclair Lewis, Clarence Darrow and H.L. Mencken. Fishbein took aim at Brinkley inJAMA, lay publications and pamphlets distributed by the thousands. Even after the Kansas State Medical Board yanked his medical license in 1930, Brinkley ran twice for governor of Kansas and almost won. Finally, Brinkley sued Fishbein for libel and lost in a spectacular showdown. Brock (Indiana Gothic) did tremendous research on this rollicking story, but the result is at times unfocused, overwritten and digressive, borrowing just a little too much from the overblown rhetoric of its subject. 8 pages of b&w photos not seen byPW.(Feb. 5)Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.