The Marketing High Ground: The essential playbook for B2B marketing practitioners everywhere
J. Michael (Mike) Gospe, Jr. is an accomplished leader, marketing strategist and corporate executive who understands what it takes to market to today’s B2B companies. He is co-founder of KickStart Alliance, a sales and marketing leadership consulting team where he drives integrated marketing and voice-of-the-customer programs, including Customer Advisory Board (CAB) meetings. He is author of "Marketing Campaign Development", and his writings have been put to use at companies like Adobe, AMD, Bluecoat, Cisco, Dell, EMC, Emerson, FedEx, HP, KPMG, Rackspace, RedHat, Symantec, and scores of others across three continents. Join Mike on LinkedIn: www.linkedin.com/in/mikegospe Follow Mike on Twitter: www.twitter.com/mikegospe