Eveolution: Understanding Women--Eight Essential Truths That Work in Your Business and Your Life
". . .EVEolutionis a smart look at what makes female consumers tick and how to market to them. I'm impressed!"  --Herbert M. Baum, president & CEO, Hasbro, Inc."Popcorn is a real presence in the business world . . . she's got a roster of big-time clients that makes your head spin."  --USA Today