Special Events: Event Leadership for a New World (The Wiley Event Management Series)
From the foremost authority on event managementA comprehensive, totally up-to-date guide to your career in the rapidly changing global event management businessWith the event planning industry’s emergence as a mainstream career choice–combined with new global economic realities–those who work in this exciting field must keep up with the times in order to grow and succeed. Event professionals must master the specialized skills to transition from event manager to event leader. In this new Fourth Edition, Dr. Joe Goldblatt, CSEP, imparts all the logistical know-how and theoretical understanding event managers need, with a new focus on honing the skills, knowledge, and ability required to become a true leader. Taking into account the industry’s new global nature, Goldblatt covers the new skill set leaders need in order to deal with other cultures, societies, and business practices. Combining trusted wisdom, helpful and illustrative examples, and a wealth of new and updated information,Special Events, Fourth Editionfeatures:A 16-page full-color photo insertInspiring profiles of Event LeadersReal-world case studies in 21st-century event managementExpanded coverage of the role of leadership in event planningAn emphasis on the growing globalization of the professionNew information on risk management and security issues for the new centuryUpdates on using new technologies, including the Internet and recent software packagesA study prep section for candidates taking the Certified Special Events Professional (CSEP) examThe Wiley Event Management Series–Series Editor, Dr. Joe Goldblatt, CSEPThe Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.