The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition)
“The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability.”Scott Heekin-CanedyPresident and General ManagerThe New York Times “…a roadmap to profitable growth, this book helps you put the theories intopractice and deliver measurable results.”Mark A. KopelmanVice President, Strategy and MarketingRR Donnelley “Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers.”Keith Bradley, PresidentIngram Micro, North America “Most executives name pricing as their major challenge and major weakness.  This book is an answer.  It is full of new ideas and insights.”Philip KotlerNorthwestern University “For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals.”Eric Mitchell, PresidentThe Professional Pricing Society