Value Prop - Create Powerful I3 Value Propositions to Enter and Win New Markets
Jose Palomino knows that the secret to effective communication is an understanding of how your products and services solve problems for customers. InValue Prop, he shows the importance of listening before you start selling. If you want to connect to your customers and stand out from the rest of the pack, follow Palomino's proven formula. --David Meerman Scott, bestselling author of The New Rules of Marketing and PR.Jose Palomino not only points out the crucial significance of a value proposition, but also shows you how to create one -- an extremely good one. His brutal honesty should be your cherished ally. His ideas are pure gold -- no, even more valuable. --Jay Conrad Levinson, Author, bestselling Guerrilla Marketing series of books with over 20 million sold.Value Prop… is a guidebook that shows how to take complex products and services to market with a simple and powerful message that opens doors and leads to improved market share gain. --Michael Treacy, Treacy & Company Inc., co-author, The Discipline of Market Leaders and author, Double-Digit Growth