Neuromarketing: Is There a 'Buy Button' in the Brain? Selling to the Old Brain for Instant Success
Patrick RenvoiséPatrick Renvoisé grew up in France where he received a Masters in Computer Science. Immediately focusing his career on sales, he quickly succeeded in winning large contracts in complex, international and highly competitive sales environments. He spent several years in global business development first at Silicon Graphics where he initiated, closed and managed multi-million international OEM agreements, and then at Linuxcare, a pre-IPO company founded by Kleiner Perkins where  Patrick served as Executive Director Business Development & Strategy. While selling super computers and software to NASA, Shell, Boeing, Canon,  BMW,Airbus and more, he met some of the smartest people on earth and becamefascinated by the human mind. Using this newfound knowledge, his engineering background, his sales expertise, and a compelling desire to seek the truth, Patrick developed the ³Selling to the Old Brain² model the first neuromarketing model. To get a diagnostic on the Selling impact of your sales organization, you contact him at: patrick@salesbrain.netChristophe MorinWith over 18 years of marketing and business development experience, Christophe's passion is to help companies clearly identify what motivates and frustrates their prospects so that they can develop sustainable competitive strategies. Before co-founding SalesBrain, Christophe was Chief Marketing OfÞcer for rStar Networks, a public company that develops private networks for Fortune 500 companies. Previously, he was VP of Marketing and Corporate Training for Canned Foods, Inc, the largest grocery remarketer in the world. During a six-year tenure as President and C.E.O. of French-owned Doublet Manufacturing, Inc, he won a highly competitive multi-million dollar Olympic bid in 1996. Christophe graduated from ESC Nantes with a BA in Marketing, and received an MBA from Bowling Green State University. Christophe now serves as Chief PAIN OfÞcer at SalesBrain. For help on how to identify and overcome your Prospects¹ PAIN,  email Christophe  at:christophe@salesbrain.net