Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
Berger hits on the topics I'm interested in bringing to the course. And it's easy for students to read; fun and interesting; accessible. I love this book. (Kathy Petitte Jamison)I especially like how Berger addresses the issue of culture in an easy-to-present way and the in-depth analysis of a print ad. My students really like this book, too! (Mark Stuhlfaut)Pick up the new paperback edition. . . . It's a good, informative book about sex and advertising and other cool subjects, including new material on product placement. (Advertising Age)An excellent introduction for anyone interested in learning about advertising. Highly recommended. (Choice)Well-written, down-to-earth, accessible, and rich in useful information. (Contemporary Sociology)