Facebook Advertising For Dummies
Reach more customers with a targeted Facebook ad campaign — learn how, here!You already know that social media is hot. That's where your customers are, so that's where your product or service should be, too. Here's what you need to know about establishing your business on Facebook, developing an ad strategy, building targeted landing pages for your ads, getting and interpreting the results of your efforts, and much more.Right on target — maximize Facebook's capability to display your ads only to specific groups by age, interests, or geographic areaThe money thing — figure out how much you want to spend, how to make the most of it, and whether to use CPM or CPCGet creative — learn to write compelling ads and choose a click-through pageLaunch time — launch your campaign, decide which ads to run when, and test your conceptsHappy landings — discover what goes into a good landing page and how to customize it to measure effectivenessWhat's working — use the Ads Manager to monitor statistics, identify trends, and judge successReport cards — generate reports that show who's responding to your ads and how they're interacting with your companyFacebook and you — find out how to keep your fans connectedOpen the book and find:Key advantages of using Facebook advertisingWhat cost per click and cost per impression meanHow to set your exact demographics for your ad audienceWhat types of reports you can generatePointers on pleasing your prospectsHow to convert a response to a saleTips on tracking ROIHow to avoid common mistakes beginners makeLearn to:Create an ad campaign on FacebookPerform precision ad targetingMake the most of landing pagesTest and optimize your ads