Experimentation Matters: Unlocking the Potential of New Technologies for Innovation
"A must read." --Today's Books, August 4, 2003"A new angle on innovation" --Financial Times, October 30, 2003"Experimentation Matters offers many useful insights into innovation and demonstrates how new technologies can have profound effects on business experimentation." --Inc.com, September 30, 2003"This is a highly informative and comprehensive work.  Very highly recommended." --Stern's Management Review, September 22, 2003