IdeaSpotting: How to Find Your Next Great Idea
One good idea is all you need to change your life; this book shows you how to find it. -- Brian Tracy, author ofGetting Rich Your Own WayExercise for the brain is just as important as exercise for the body. In Ideaspotting, Sam Harrison stretches your mental muscles in a way you'll never forget. -- Al Ries, author ofThe Origin of BrandsIf the best way to find a good idea is to find lots of ideas, then here's the best guidebook I know for your hunt.  -- Brian Collins, Ogilvy & Mather Brand Integration Group