Search Engine Optimization For Dummies
Drive your site to the top of search engine results withthese tips, tricks, and secretsA great Web site isn't great unless it is viewed, and 90 percent of Web surfers never look past Page 1 of the search results. SEO expert Peter Kent clearly shows what you need to do to stay ahead of the competition. You'll discover how to set up your Web pages for the best chance of first-page rankings and reap the rewards of a fully optimized site!Rankings are money — good search rankings bring in customers and eyeballs that provide you sales and ad revenueBrick by brick — build a strong foundation of basic SEO skills as you select the best keywords and create a sensible siteSay it with a smile — ensure your site is search-engine friendly by following key techniques and avoiding ones that get you blacklistedMake a splash — find out which search engines and directories you should target, how to register your site, and what you need to do to get indexedTraffic is good — discover additional steps you can take to drive visitors to your site, including posting videos, using social media, and gaining backlinksOpen the book and find:Steps for setting up pages that search engines will indexSecrets for giving your site greater visibility in search enginesWays to ensure you appear in local search resultsTips for selecting the right keywords in your Web pagesDetails on building an effective linking strategyHow to make the most of social networking and videoTechniques to track how your site is doingLearn to:Develop a search strategy and use local search capabilitiesBuild sites that increase your search visibilityAnalyze results with updated tracking toolsMaximize content marketing and reputation management strategies