Win! the Hispanic Market: Strategies for Business Growth
Isabel continues to be the leading expert in understanding how to win Hispanic consumers for life. She has continually challenged us to elevate our insights, marketing capabilities, and resources to fully capture the loyalty of our future consumers. We are grateful for her intellect and passion. --John Compton, CEO PepsiCO Americas Global Foods and Snacks GroupSuccess in business today requires not just understanding the potential of the Hispanic market, but its complexity as well. Isabel Valdes has brought together nearly 20 Hispanic marketing experts to lay out a clear and cogent blueprint for successfully penetrating this market and debunking the old stereotypes about Hispanics. This new collaborative work brings a modern awareness to the concepts of language, acculturation, technology, media, engagement, and targeting. Another must read. --Monica Lozano CEO, ImpreMediaIsabel's new book is a provocative invitation to a new conversation on the Hispanic market. America is becoming multicultural and Hispanics are leading the way. But this is no longer a Spanish-only group. It is increasingly bicultural and bilingual and their attitudes, behaviors, and beliefs will need to be deeply understood in order co capture the opportunity of the new mainstream. It is the reality of youth today and is the future of the nation. --Antonio Lucio Chief Marketing, Strategy and Corporate Development Officer Visa Inc.The leadership in the C-Suite must read WIN! The Hispanic Market and ask executives responsible for marketing, advertising, sales, retail and consumer insights to instigate action within their respective areas of responsibility. The book provides definite and solid intelligence to build the business case and the tools to size the opportunity to invest in the Hispanic market. The expertise and insights shared by the contributors is equivalent to going to advanced executive training in the Ivy League, with the best in the industry sharing the latest tools and know-how to successfully target this lucrative market segment, in a friendly format. --Orlando Padilla President & CEO Padilla NetWorks LLC /Formerly, Director, Global Public Policy Center General Motors CorporationBrilliant! Isabel has collected a data-driven and context-rich analysis of the Hispanic market, which is not only relevant today but will help leaders committed to growth identify one of the world's biggest markets here in the U.S. A must-read for corporate leaders and entrepreneurs, to managers and employees aspiring to understand and Win the Hispanic market. --Manuel Gonzalez Chief Executive Officer, National Society of Hispanic MBAsThe leadership in the C-Suite must read WIN! The Hispanic Market and ask executives responsible for marketing, advertising, sales, retail and consumer insights to instigate action within their respective areas of responsibility. The book provides definite and solid intelligence to build the business case and the tools to size the opportunity to invest in the Hispanic market. The expertise and insights shared by the contributors is equivalent to going to advanced executive training in the Ivy League, with the best in the industry sharing the latest tools and know-how to successfully target this lucrative market segment, in a friendly format. --Orlando Padilla President & CEO Padilla NetWorks LLC /Formerly, Director, Global Public Policy Center General Motors CorporationBrilliant! Isabel has collected a data-driven and context-rich analysis of the Hispanic market, which is not only relevant today but will help leaders committed to growth identify one of the world's biggest markets here in the U.S. A must-read for corporate leaders and entrepreneurs, to managers and employees aspiring to understand and Win the Hispanic market. --Manuel Gonzalez Chief Executive Officer, National Society of Hispanic MBAs