Profit First: A Simple System to Transform Any Business from a Cash-Eating Monster to a Money-Making Machine.
Mike Michalowicz (mi-KAL-o-witz) is the author ofProfit First,The Pumpkin Planand the "entrepreneur's cult classic" (BusinessWeek),The Toilet Paper Entrepreneur. With a popular, quirky website MikeMichalowicz.com, he is a globally recognized entrepreneurial advocate. Mike is a former small business columnist for the Wall Street Journal, is MSBNC's business make-over, has built and sold two multi-million dollar companies and currently runs his third.