Real Leaders Don't Boss: Inspire, Motivate, and Earn Respect from Employees and Watch Your Organization Soar
One of the leadership field's preeminent experts, Dr. Ritch K. Eich has spent the last four decades studying the philosophies and fundamentals of true leaders. He's been a top executive, a military communications specialist, a U.S. Joint Chiefs of Staff officer, a college teacher, a administrator, a consultant, a writer, and an entrepreneur. Along the way, he's worked with or for a Who's Who of world leaders, from Howard Holmes (Jiffy Mix) to Tom Monaghan (Domino's Pizza founder) to Admiral William Thompson. He is founder and president of Eich Associated, a strategic branding, marketing, communication, and management coaching firm; an adjunct professor at California Lutheran University; a frequent speaker and blogger on leadership and marketing; and a columnist for various business and professional publications.