Straight Choices: The Psychology of Decision Making
"What distinguishes this book is not only its clear and lucid style, but also that it covers a number of new and emerging areas. It not only provides a good basis for understanding contemporary theory and research, but also includes important pointers to the ways the area is likely to develop over the next few years." -A. John Maule, Professor of Human Decision Making, Leeds University Business School, UK"Straight Choicescaptures the excitement and innovative nature of research into decision making in everyday life and leaves the reader hungry to learn more. It is a remarkable springboard into understanding what we know and to developing one's own decision making skills."-Robin M. Hogarth, ICREA Research Professor, Universitat Pompeu Fabra, Barcelona, Spain