Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Program to Your Capital Campaign
Tom Ahern is the author of How to Write Fundraising Materials that Raise More Money, Raising More Money with Newsletters than You Ever Thought Possible, and Keep Your Donors: The Guide to Better Communications & Stronger Relationships.He is in demand as a communications trainer, traveling internationally to present his workshops. He is an award-winning magazine journalist (which means he knows how to tell a story).And he gets results. His work has won three prestigious Gold Quill awards, given annually to communications programs judged to be among the most effective in the world. He s written numerous cases for successful campaigns, totaling more than $1.5 billion (B as in Boy) in goals.