Guerrilla Marketing For Dummies
Enter the guerrilla jungle and emerge with the lion's share of the sales!Want to reach consumers in innovative ways? This savvy, hands-on guide arms you with guerrilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you'll create a cost-effective game plan for getting your customers' attention!Understand guerrilla marketing — what it is, who does it and why, and how it can take your brand to new heightsThink like a guerrilla — brainstorm, collaborate, and refine ideas for an exciting, nontraditional marketing programTake your message to the streets — build a winning team, execute publicity stunts, and create unforgettable eventsCapitalize on the hottest trends — use buzz, viral, grassroots, and experiential marketingBuild a powerful online presence — develop a Web site, use search engine optimization, buy banner ads, create blogs, and utilize social networkingSpread the word — leverage existing contacts, pitch to the press, and work with publicistsOpen the book and find:The pros and cons of guerrilla methodsMust-have elements of a cohesive campaignWays to cut through constant marketing clutterHow to write a great press releaseOpportunities for partnerships and tie-insTen practically perfect campaignsBudget-friendly ways to go guerrillaWhen and how to hire the pros