Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out
Tim Williams is founder of Ignition. As a recognized thought leader in the advertising and marketing business, he is a frequent speaker and presenter for organizations such as the American Association of Advertising Agencies, Association of National Advertisers, American Advertising Federation, and agency and business networks throughout North America and Europe.He is the author of the book - Take a Stand for Your Brand - currently ranked by Amazon as one of the top ten books on brand building. His management series booklet - Defining the Agency Brand - published by the American Association of Advertising Agencies, is considered to be standard for agency brand development. Tim is also a Senior Fellow of the VeraSage Institute, a think tank devoted to transforming the way professional service firms price and value their services. As an adviser in this area, he has worked with major agencies, agency holding companies, Fortune 500 companies, and national and international associations.Tim is a regular contributor to leading trade and business publications, including Advertising Age, Adweek, Admap, and Communications Arts. He also authors - Creating Value - a quarterly publication dedicated to changing the paradigm of how agencies provide value to their clients.Before forming Ignition, Tim was president of nationally-ranked R&R; Partners (creators of the - What happens here, stays here - campaign for Las Vegas) and was also co-founder of his own firm, Williams & Rockwood, now known as Richter 7. The agencies under Tim's leadership have earned recognition in top national and international competitions including The One Show, the Communications Arts Advertising and Design Annuals, the Clio Awards, the Cannes Film Festival, and the National Addy's.He spent his early career in New York and Houston working at multi-national agencies including Ogilvy & Mather and Marsteller, and has led efforts for a variety of well-known brands such as Compaq, CBS, American Express, IBM, National Public Radio, Hummer, and Novell.