Stage Money: The Business of the Professional Theater
"Stage Money surveys the rough terrain of present financial demands on the theater business to present a timely and valuable approach to the myriad problems of producing theater today. The authors illuminate current business models with breathtaking thoroughness and ground their observations in anecdotal evidence as well as facts and figures of budgeting, tax codes, union contracts, ticket pricing, and marketing and publicity concerns. In setting these calculations in the recognizable context of creative and cultural aspects of American theater, rich snapshots emerge of early-twenty-first-century Broadway and the regional stage. And that the authors are able to offer such an optimistic picture of the present and future of the business speaks volumes about the vitality and viability of their original insights here." --James Fisher, head, Department of Theatre, University of North Carolina at Greensboro