Market Planning Guide
David H. “Andy” Bangs, Jr., is a longtime entrepreneur, founder of Upstart Publishing Company, bestselling author, and former banker. Calling himself “Writer, Sailor, Appreciator” (not necessarily in that order), Bangs’s genial insights on building businesses have made him one of the most sought-after experts on business planning.  From his home base on the coast of New England, he has penned such perennial business classics asThe Market Planning GuideandThe Start-Up Guideand has coauthored numerous others.