Welcome to the Creative Age: Bananas, Business and the Death of Marketing
"... Using ingeniously insightful witty examples, mark Earls embarks on a radical and comprehensive critique of the fundamental principles of business and marketing..." (Marketing Business, September 2002) "…a highly entertaining and thought-provoking denunciation of what’s gone wrong with marketing…Mark’s easy-flowing writing style will encourage you to try to spend the evening reading it at one sitting…" (www.theidm.com 4 November 2002)"…anyone interested in our industry (marketing), and the society we help to create, should read this book…" (Research Magazine, February 2003)