WAYMISH: Why are you making it so hard for me to give you my money?
"WAYMISH is terrific.  You hit the nail on the head with this one!  The concept is brilliant (and obvious): employees hate to be wrong.  I can visualize hundreds of sales trainers handing out thousands of copies of WAYMISH to front line employees."  --Al Ries, Chairman, Ries & Ries, noted author of "Focus," "Positioning,"and  "Marketing Warfare.""WAYMISH packs a one-two punch:  First, it evokes all the service frustrations you've ever experienced as a customer, then dares you to examine your own business to confront the WAYMISH within!"  --Warren Rubin, Chairman of the Workbench, New York, NY (buyers reaction)"WAYMISH tells it all!  Anyone who is in the business of serving customers can read this and if they heed it, need little else in the way of training.  It's truly a masterpiece on customer service.  Needless to say, you can quote me."  --Barnett Helzberg, Jr., Retired Chairman, Helzberg Diamonds (a Berkshire/Hathaway Company)