Doing Business in the New Latin America: A Guide to Cultures, Practices, and Opportunities
"A tour de force of practical advice based on sound research of how business is being done in Latin America in the 21st century. As a Latin America business veteran and accomplished academic, Dr. Becker knows the strengths and limitations of small- and medium-size U.S. companies as they venture abroad. Writing with clarity and wit, he outlines an easy-to-read blueprint to guide executives through all aspects of doing business ranging from broad strategy to detailed operating checklists.... I found this book to be a refreshingly up-to-date summary of how deep-seated shifts in the economic landscape of Latin America are changing the ways in which business is conducted in that region's growth-positioned markets. I highly recommend it as a valuable resource for practicing managers as well as serious students."-Dr. Arthur E. Snyder, Dean, Tabor School of Business Millikin University