Forecasting for the Pharmaceutical Industry: Models for New Product And In-market Forecasting And How to Use Them
Arthur Cook is Principal of ZS Associates, a management and sales consulting firm. Previously he was Director of Global Forecasting for Syntex Pharmaceuticals. Art has been involved in pharmaceutical forecasting for over 20 years, has worked with many major pharmaceutical companies on their forecasting processes, and has created forecasts for over 100 therapy areas. He has written and presented widely on the subject of forecasting, research and pricing for the pharmaceutical industry.