One Direction Collectible Figurine Keychain, Liam
One Direction is an English-Irish group, consisting of members Niall Horan, Zayn Malik, Liam Payne, Harry Styles, and Louis Tomlinson. They signed with Simon Cowell's record label Syco Records after being formed and finishing third in the seventh series of British television singing competition The X Factor in 2010. They subsequently signed in the United States with Columbia Records. Becoming a prominent figure in mainstream popular music and popular culture, their two albums Up All Night (2011) and Take Me Home (2012), broke several records, topped the charts of most major markets, and generated worldwide chart-topping singles, including "What Makes You Beautiful" and "Live While We're Young". Propelled to international success by the power of social media, One Direction are often described as sparking the resurgence in the boy band concept, and of forming part of a new "British Invasion" in the United States. One Direction has sold over 15 million albums, singles, and videos worldwide. Their achievements include a BRIT Award and 3 MTV Video Music Awards. They were proclaimed 2012's Top New Artist by Billboard and scored the definitive title of MTV's Best Artists of 2012 list.