The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns (Expert's Voice in Web Development)
Bart Welleris a software developer and writer. He lives in the Central Rockies of Colorado with his wife, two country cats, six misanthropic llamas, and dog Duffey (named in honor of the late John Duffey, former lead tenor with the Seldom Scene bluegrass band). He loves all kinds of music except for Heavy Metal and is a volunteer DJ at the local community radio station. His hobbies are clearing deadfall and fixing things. Among the people he admires are Albert Einstein, Alan Kay, Abraham Lincoln, George Carlin, Richard Feynman, and J.J. Cale.Lori Calcottis a partner at webShine (www.webshine.com), a search marketing business in Aspen, Colorado that focuses on helping businesses increase revenue through online visibility.Lori received a BS in Biochemistry from Pennsylvania State University in 1997. After graduating from college, she moved west and switched gears by landing in the Rocky Mountains and the world of marketing. Lori started in search marketing in 2001 while working for a start-up and handling �all things marketing.� As a self-proclaimed PPC geek, Lori has transitioned through the paid search space from early days of paid advertising with Overture through Yahoo�s Panama update and now works tirelessly to keep up with world of AdWords, MSN AdCenter, and Facebook marketing.Lori lives in Aspen, Colorado, with her husband, Aaron, and two kids. She can be found playing with her family on the slopes and in the mountains.