SEO Fitness Workbook, 2012 Edition: Your Step-by-step Guide to Dominating Google and Bing
Jason McDonald received his Ph.D. from the University of California, Berkeley, and his B.A. from Harvard University.  Since 1994, he has been active in Internet publishing - first, in hi-tech journalism and now teaching SEO, AdWords, and Social Media Marketing to marketers and small businesses.  To date, over 1200 people have taken his online classes and over 23,000 people have taken his free webinars. Dr. McDonald believes passionately in explaining SEO, AdWords, and Social Media Marketing in layman's terms.  His classes and workbooks explain the topics in easy, step-by-step fashion that anyone can follow.