Shelley Duvall's Tall Tales & Legends - Johnny Appleseed
In this classic American folk tale, apple-loving Jonathan Chapman (Martin Short) comes of age and shuns the comfortable life his parents lead, deciding instead to set out west and "find himself."   With a frying pan on his head and his pockets stuffed with apple seeds, he travels across the land planting apple trees. Extensive print advertising including ads in TimeOut New York Kids, Popular Mechanics, Parenting, Child, FamilyFun, Mothering, Parents and Working Mother. Broad publicity campaign including radio, broadcast and online.