Hooked: A Guide to Building Habit-Forming Products
"Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will."- Matt Mullenweg, Founder, WordPress"Nir's work is an essential crib sheet for any startup looking to understand user psychology."- Dave McClure, Founder 500 Startups"When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." - Andrew Chen, Technology Writer and Investor"You'll read this. Then you'll hope your competition isn't reading this. It's that good." - Stephen P. Anderson, Author of "Seductive Interaction Design"