The Site Book : A Field Guide to Commercial Real Estate Evaluation (Mesa Professional Development Series)
A recently published book by Dr. Richard M. Fenker, The Site Book: A Field Guide to Commercial Real Estate Evaluation, is an easy-to-read, practical primer on site selection for restaurant and retail operations. This 165-page book quickly, and often humorously, drills down to site selection basics. "The Site Evaluation: provides several step-by-step examples for performing a site evaluation. In addition, it provides a workbook form that allows you to run the numbers in Fenker's model to yield a site evaluation score for a given site. It also includes practical pointers for specific site selection problems, such as backfilling in a saturated market, adding a second store in a market and entering a market with heavy competition.  --Business Geographics, May 1997Here's an extremely valuable book for anyone who has to scout out locations for restaurants, service stations, or retail stores of any kind. Author Richard Fenker, a preeminent site consultant, details his methods for picking that perfect location. The site evaluation model he includes (also available on disk), quantifies and weights the positive and negative attributes of a site. This helps you come to a reasoned go or no-go decision. The book is as valuable for its common sense - much of it counterintuitive - as for the model. Fenker peppers the book with wisdom and stories of mistakes. That makes your modest investment in this book cheap insurance against buying and developing a "dog" site.  --Soundview Executive Book Summary, 1997In The Site Book, author Richard Fenker examines the dynamic relationship among demographics, site features, and other factors and describes a simple mathematical model he developed to assess the quality and suitability of a specific retail business or restaurant. Fenker advises and guides readers through the site evaluation process, identifying opportunities, traps, pitfalls, and red flags along the way.  --Urban Land, September 1997