Character & Characters: The Spirit of Alaska Airlines
Alaska Airlines history was hard to put down what a great story. Character & Characters captures aviation history in Alaska for those who love the flying machines, and, more importantly, it captures the spirit of Alaska Airlines for those who admire the people. History is made by individuals who are inspired to change their world. This they did with courage, vision, dogged commitment, and compassion. --Bonnie J. Dunbar, Ph.D., NAE, President and CEO, The Museum of Flight, and former NASA astronautCharacter & Characters is a true joy to read! Bob Serling is literally the only author who could plow past all the corporate sensitivities and typical cautions and craft a truly human book. There are no punches pulled and no adroit sidesteps here in presenting the real human story of Alaska Airlines, and that s important, since Alaska may well be the last of the truly colorful, proud, and successful U.S. airlines. Character & Characters redefines the genre of airline histories. It is quite literally the only corporate biography worthy of an entire night in front of the fireplace. You ll close the book wanting more! --John J. Nance, Author, veteran pilot, and ABC World News aviation analystEvery day, the people of Alaska Airlines make a statement of pride, of tradition, and of relationships built over the airline s wonderful history. To all of us at Boeing, it is with great pride that every Alaska Airlines jetliner states, Proudly All Boeing. It is an indelible stamp that signifies the enduring partnership between the airline and the plane maker that share a hometown in the Pacific Northwest. Mr. Serling s work details the individuals and, yes, the characters who have served the carrier to this day and those who will ensure its continued success in future frontiers. --Scott Carson, President and CEO, Boeing Commercial Airplanes