Strategic Pricing for Medical Technologies: A Practical Guide to Pricing Medical Devices & Diagnostics
"All companies need to get their pricing right, but few do. Provines lays out how to develop the right pricing strategy in an easy and highly readable format.This is a must read for every executive and practitioner!"  Jason Aroesty, Vice President - Siemens Diagnostics, Head of Northern Europe "Provinesbrings his vast knowledge to bear in dissecting the intricacies of medical technology pricing. A must read for practitioners.Brilliant!"  Lakshman Krishnamurthi, Northwestern University, co-author of "Principles of Pricing: An Analytical Approach," (Cambridge University Press, 2012)