App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want
Focus on making apps that people enjoy using and want to tell their friends and colleagues about.  Having customers evangelize your app is far more important than a short-term purchase spike.- Justin Williams, Founder of Second GearWhat really impressed me is the attention to the smallest details Ken put in describing often underrated stages like "idea evaluation" or the importance of hiring the right team.- Federico Viticci, Editor of MacStoriesKen has outlined a comprehensive and well-grounded soup-to-nuts strategy for any company looking to create value via mobile apps; he makes for a great sherpa navigating this terrain.-Navin Ganeshan, Chief Product Strategist at Network SolutionsApp Savvy takes you from idea to getting your app in the Apple Store. Lots of tips make the book ideal for people who are just starting out and each chapter has interviews with people who have actually done it.- Steve Johnson, Pragmatic Marketing