Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns
Just what we need: a book encouraging "junk" e-mail. But not all e-mail marketing is "spam," as many businesses with good client relationships use this medium to market sales promotions to eager customers. Like it or not, this form of communication is a quantum leap from snail mail, and it is an effective, ultra-low-cost way to reach millions. Lewis shows how to customize the message to this fast-paced medium, where you need to grab attention fast or be dumped. He also shows how to obtain quality e-mail lists, explains what really is and isn't considered "spam," and gives many attention-grabbing tips tailored to e-mail. The sample section contains many familiar messages, because he uses the real thing in all his examples. And it's all from the Godfather of Gore! That's right. This is the same H.G. Lewis who directed such 1960s low-budget gore classics asBloodFeastand2,000 Maniacs. These days he happens to be one of the top direct-marketing experts around.David SiegfriedCopyright © American Library Association. All rights reserved