Win-Win for the Greater Good
Bruce W. Burtch Bruce has enjoyed a highly successful career, including serving as public affairs manager for Marriott Corporation, public relations director for the United States Olympic Committee, VP and general manager of Schulberg Mediaworks, director of marketing and communications for the American Red Cross Bay Area chapter, and a two-year special assignment to the President of Xerox Global Services. He founded and was CEO of three companies, two nonprofit organizations and co-founded a degree-granting college - The Honors Tutorial College at Ohio University.  In 2010 Bruce formed a highly-specialized consultancy to focus on the area of his greatest interest and talent - creating cross-sector partnerships and cause marketing campaigns between nonprofit, for-profit, education and government sectors, with the focus of creating a greater good.  Called the “Father of Cause Marketing” by the Cause Marketing Forum and highly regarded for his innovative and creative win-win partnerships, Bruce is recognized nationally and internationally as a pioneer and leading expert in the field of cross-sector partnerships and cause marketing. Bruce designed the most successful cross-sector promotional and fundraising campaign for the March of Dimes, in a partnership with Marriott Corporation, designed and directed the unprecedented American Red Cross Prepare Bay Area campaign which trained over 1 million San Francisco Bay Area residents in emergency preparedness, and continues to design highly-innovative marketing, public relations and cross-sector partnerships programs which benefit all stakeholders.  Bruce is a frequent keynote speaker at for-profit and nonprofit conferences, leadership and industry associations and organizations, colleges, Volunteer and Foundation Centers. Bruce was recently featured in a six-page cover story of a Northern California business magazine, for his work in developing cause marketing partnerships. Bruce was awarded the Distinguished Leadership Award by the National Association of Community Leadership for spearheading the drive to build the Tenderloin After-School Program in San Francisco’s crime-ridden Tenderloin District.