Essentials of Entrepreneurship and  Small Business Management (4th Edition)
Concise, Contemporary, and PracticalThe ideal tool for the next generation of entrepreneurs!A time-tested book that todays students need to master the most essential and critical issues involved in starting and managing a successful new business venture.Take a look!New Sections on "Building a Business Plan," and "Putting the Business Plan to Work."Sample business plan for Sluggers, an indoor pitching/batting cage, included both in the textandon the Web site.A dedicated Web site atwww.prenhall.com/zimmererincludes numerous links to relevant small business sites, complete chapter summaries with quizzes, and other valuable teaching and learning resources.--This text refers to an out of print or unavailable edition of this title.