Planning and Managing Public Relations Campaigns: A Strategic Approach (PR in Practice)
Professor Anne Gregoryis the UK's only full-time professor of public relations and a leading international academic. She is Director of the Centre for Public Relations Studies in the Faculty of Business and Law at Leeds Metropolitan University. Before becoming an academic, Anne spent many years in public relations practice and has experience at a senior level both in-house and in consultancy. She remains involved in consultancy work and is adviser at board level to a number of large organizations. Anne is series editor for the PR in Practice books and author ofPublic Relations in Practicein this series (also published by Kogan Page).