Your Mind Knows More Than You Do: The Subconscious Secrets of Success
Curtis Benton, president and CEO of NEC Eluminant Technologies Inc, has hired Firedman twice."We hire him as featured entertainment, bue he's much more than that," Benton said from his office in Hernon, VA.  "I use him to motivate our sales force.  One of the things that impressed me the most was that I asked him how he prepares for a show.  He said he does "mental calisthenics."  Well, you and I could do that too, but he is just awesome with what he can do with his mind."  --Chicago Sun Times