Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation (Practical Books for Smart Markets from Pmp)
A refreshing balance between storytelling and strategic wisdom. Morse takes us on a journey into the hearts and minds of multicultural America. At the same time, he includes highly practical "how-tos" for marketers large and small to make sense of multicultural America from a business standpoint. A must read for anyone who is ready to embrace the reality of consumers today and well into tomorrow. --Rochelle Newman-Carrasco, President/CEO, Enlace Communications<br /><br />David Morse speaks truth to power in this smartly written, comprehensive cultural marketing book. Morse's no-nonsense layering of keen insights with history and facts unleashes new perspectives about America's changing population. Get ready to take notes for that big presentation, because what you need is here! --Pepper Miller, The Hunter-Miller Group, Inc. and author ofWhat's Black About It?<br /><br />David delivers an easy to read and thorough understanding of the multicultural consumer. He provides prescriptive guidance by illustrating some who have succeeded and others who have made serious mistakes. An important read--I highly recommend it. --Jonathan Weiner, Vice President Consumer and Customer Strategy and Insights, Del Monte FoodsDavid Morse speaks truth to power in this smartly written, comprehensive cultural marketing book. Morse's no-nonsense layering of keen insights with history and facts unleashes new perspectives about America's changing population. Get ready to take notes for that big presentation, because what you need is here! --Pepper Miller, The Hunter-Miller Group, Inc. and author ofWhat's Black About It?David delivers an easy to read and thorough understanding of the multicultural consumer. He provides prescriptive guidance by illustrating some who have succeeded and others who have made serious mistakes. An important read--I highly recommend it. --Jonathan Weiner, Vice President Consumer and Customer Strategy and Insights, Del Monte Foods