Thinking in New Boxes: A New Paradigm for Business Creativity
Thinking in New Boxesis a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book isa must-read for people living and working in today’s competitive environment.”—Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin “Thinking In New Boxesdiscusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking.One of the best business books I’ve read in a long time.”—Jennifer Fox, CEO, Fairmont Hotels & Resorts “As impressive as teaching new tricks to old dogs,Thinking in New Boxesisboth inspirational and practical—a comprehensive,  step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace.”—Peter Gelb, general manager, Metropolitan Opera “Offers excellent suggestions for thinking creatively and creating a sustainable work culture in the department and in one’s organization . . .a valuable tool for employees and managers of all institutions.”—Journal of Applied Management and Entrepreneurship “An imaginative, proactive, and creative approach to problem solvingthat prospects for new ideas rather than trying to predict the future.”—Booklist“Psychology has shown us that there’s no such thing as ‘thinking outside the box.’ The mind always thinks in boxes, big and small, and the key to creativity is finding and creating the right boxes to think with. This practical book draws out the implications of this research, and it is ajoy to read. I loved the many real-world examples, drawn from the authors’ many years of consulting for BCG.”—Keith Sawyer, Ph.D.,Author of Zig Zag: The Surprising Path to Greater Creativity"Brilliantly original and relentlessly practical,Thinking in New Boxesbrings a truly fresh approach to the eternal question of how do I get more – and better – ideas. It not only challenges the readers to “think differently”, but also shows them how.  It isthat rare business book actually  worth reading cover to cover."—Jim Andrew, Chief Strategy and Innovation Officer, Chairman Sustainability Board, EVP and Member of the Executive Committee, Royal Philips"Thepinnacle resource for any business or organization,Thinking in New Boxesis a straightforward roadmap on mastering the art of futurist leadership and understanding the intersections between creativity, innovation and re-invention.  A well thought out approach and a hands-down,must read for anyone tirelessly in pursuit of achieving success in an ever evolving and rapidly changing global business ecosystem."—Dr. Mehmood Khan, chief scientific officer, PepsiCo