Twitter Marketing For Dummies
Learn how to interact with your customers with TwitterYour customers are already tweeting on Twitter, and it's time to join them. This book shows you how to develop and implement a Twitter strategy into your marketing mix that lets your customers participate in your company and help spread your message. Share company news and build your brand, 140 characters at a time!Learn from the best — see how other leading companies are using TwitterDetails, details — learn how to sign up, create a market-friendly profile, and find followersThe old and the new — include Twitter marketing in your overall plan with other types of mediaMap your strategy — develop a marketing roadmap using Twitter, focus on your target market, and learn to use Twitter's unique strengthsMeasure your success — discover how to assess your progress with Cligs and Google AnalyticsFollow and be followed — find the right people to follow and get them to follow youProtect your image — choose the right employees as Twitterers and keep tweets honest and upbeatRetweet to advance — spread your message with smart retweetingOpen the book and find:How to register your company name on TwitterWays to enhance your brand with TwitterTips for finding your Twitter voiceWhy you should follow the competitionCool tools like HootSuite, Ping.fm, and TweetDeckPitfalls to avoidCase studies from successful campaignsHow to become a thought leader