On the Art of Writing Copy: The Best of * Print * Broadcast * Internet * Direct Mail
Herschell Gordon Lewis (Plantation, FL) is chairman of Communicomp, a direct marketing agency. He is also president of Lewis Enterprises, writing copy for and consulting with clients throughout the world. He is one of the best-known copywriters and consultants in the U.S. and has written Copywriting Secrets and Tactics, Selling on the Net, Sales Letters that Sizzle, and dozens more.