Boomer Consumer: Ten New Rules for Marketing to America’s Largest, Wealthiest and Most Influential Group
For 40 years, companies and organizations have focused their  marketing efforts on young adults 18-49 years old. But today's Boomer  Consumer, those 78 million Americans born between 1946-64, are either 50  years old or will be soon. And marketers are confused.They don't know how to treat today's older Boomers, who aren't "seniors"  and never will be, but are no longer young adults.Over the past few years, Matt Thornhill and John Martin of the Boomer  Project have extensively researched and studied Boomers. They have  uncovered key psychological, sociological, and anthropological aspects of  this generation.  And they have identified ten "new rules" for marketing to  today's Boomer Consumer.Boomers are far from "over the hill" as consumers, and this book will show  you how to still connect with this large and in charge generation. You'll  learn the importance of emotionally compelling messages, the power of  story, and how to use life stage instead of age as a way to connect with  them. Companies and organizations that can tap into today's Boomer Consumer  will be poised for success for years to come.