Riding the Black Ship: Japan and Tokyo Disneyland (Harvard East Asian Monographs)
Raz's socio-anthropological study describes how a significant piece of American business, ideology, and fantasy has been remade in Japan. Raz challenges the popular idea of Tokyo Disneyland as being a cultural imperialism. Rather, he found that it  has succeeded precisely because it has become Japanese while marketing itself as American...[A] fine ethnography. (M. Y. RynnChoice)Raz's study of Tokyo Disneyland (TDL) is a well-grounded case of domestication. The central question of the study is to examine how Walt Disney World, as a globalizing and imperialistic operation, has been reworked into the localized cultural networks of Japan…This book is a strong case of glocalization, collapsing the global and local. (Eric K. W. MaJournal of Communication)