The Pricing and Profit Playbook
"Joanne's lively conversational style makes this book an easy read. Her wisdom about embedding sound pricing principles into the culture of a large organization makes it a lasting reference for executives and senior leaders." Thomas Nagle, The Strategies and Tactics of Pricing"Joanne Smith is well known throughout the pricing discipline as a thought leader andThe Price and Profit Playbookbring her expertise to the forefront. Starting with the basics and continuing through the organizational and cultural changes necessary to improve pricing, this playbook will be an invaluable resource to lead managers to profitable growth." Kevin Mitchell, President, Professional Pricing Society"Driving large-scale change in a multi-national company is difficult under the best circumstances. Driving large-scale change in pricing, the domain of all and none, is nearly impossible. Joanne's experience, as described in her book, is thought-provoking and contains insights with practical business application."Richard Hayes, Principal, Deloitte Consulting LLP"I have been a longtime fan of Joanne Smith, who's rapid rise at DuPont from chemical engineer to pricing guru provided the road map for successful implementation for setting and getting prices - driving superior and immediate results on company profitability. Setting and getting prices requires innovation and commitment to process. Her 'playbook' will lead managers to effect transformative change while delivering prosperity within organizations."Mark R. Leffler, Vice President Development, Connection Chemical LP & Assistant Professor of Management, McGowan School of Business, King's College"This is an insightful, pragmatic view of pricing--with all its daunting complexities--from the practitioner's perspective. Joanne helps the reader to understand the business obstacles she faced, and then the strategies, approaches, and tools she employed to tackle them." Lisa Thompson, Principal, Deloitte Consulting LLP