What a Way to Live and Make a Living: The Lyman P. Wood Story
"This is one of the greatest marketing books ever written. It's a biography of a mail order marketing genius, and a whole lot more!Mr. Wood, who began his career at the J. Walter Thompson Advertising Agency, has played a major role in starting many successful companies - Garden Way Troy Bilt(, Country Home Products, Soundview Executive Summaries, National Gardening Association, and many others.   This wonderful book presents a step-by-step blueprint on how you can achieve marketing success, using the experience and wisdom of a great marketing mind.At 85 years young (and still going strong!) Lyman P. Wood is an inspiration to all.  Buy this one-of-a-kind book, and discover Lyman's winning formulas - how to write great ads, how to get the most out of your mailings - a 4-step powerful process to test any ad before you run it - how to start small and grow big - plus much more!" --Russ von Hoelscher in his Newsletter in 1995