Detecting Bull: How to Identify Bias and Junk Journalism in Print, Broadcast and on the Wild Web
A former journalist and communication professor, John McManus writes and lectures about changes in news media and their impact on democracy. His 1994 book, "Market-Driven Journalism: Let the Citizen Beware?" won the annual research award from the Society of Professional Journalists. So did his 2009 college textbook, "Detecting Bull: How to Identify Bias and Junk Journalism in Print, Broadcast and on the Wild Web." In 2000, he founded GradeTheNews.org. Using Consumer Reports as a model, the project scientifically sampled the most popular newspapers and newscasts in the San Francisco Bay Area and rated them head-to-head on seven yardsticks of journalism quality. Grade the News was funded by the Gerbode, Knight and Ford Foundations and received both national  and regional awards.