Make Success Measurable!: A Mindbook-Workbook for Setting Goals and Taking Action
"Performance begins with focusing on outcomes instead of activities. In my experience, most people in most organizations most of the time do the reverse. They concentrate their efforts on the pursuit of activities instead of outcomes. As a result, they rarely set or achieve performance results that matter." Today's performance challenges demand outcomes-both financial and nonfinancial-that must simultaneously benefit customers, shareholders, employees, and management. Therein lies a cycle of sustainable performance that functions as a framework to ensure your organization's goals are set, met, and balanced for today's business world. Make Success Measurable! enables you to avoid activity-based goals that can go on indefinitely, and articulate aggressive outcome-based goals that are specific, measurable, achievable, relevant, and time-bound. This is a how-to book, emphasizing out-comes as opposed to actions in setting goals. You'll learn how to:* Set goals that matter to customers, share-holders, and funders* Set nonfinancial as well as financial goals and link them together* Understand and use outcome-based goals that support success while avoiding activity-based goals that produce failure* Select and use management disciplines needed to achieve your goalsSmith provides the what's and why's behind today's performance challenges and shows how to convert them into measurable concrete achievements. Using an innovative approach, Smith divides each chapter into an explanatory Mindbook section and a practice Workbook section. The Mindbook sections provide descriptions and explain key concepts, frameworks, tools, and techniques. They seek to build your intellectual understanding of how to set and achieve the performance goals that matter. The Workbook sections include detailed examples and exercises that you and your colleagues can use to practice the concepts, tools, and techniques put forth in the Mindbook section. Workbook exercises allow you to convert understanding into action-and action into results!