Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World
"I would give it an 'A.' It should required reading for every communications student and their instructors, and for every person involved in a business that may some day have a PR problem or use a PR firm. Put it on your must-read list."--O'Dwyer's"A fun and educational discussion of building and protecting a reputation by two leaders in the field of public relations… Lots of practical information for both building a business and living a life."--Kirkus Reviews"By now you know we’re in the middle of a communications revolution with an explosion of new media channels to reach your audience directly and then have your ideas shared in social networks. But most organizations act as if we’re still in the mainstream media era of big expensive campaigns.Rethinking Reputationshows you how to reset your concept of reputation and to navigate this new media world. Beautifully written with compelling real-word examples from companies large and small, Seitel and Doorley show you how to succeed."--David Meerman Scott, bestselling author ofThe New Rules of Marketing and PR, now in over 25 languages from Bulgarian to Vietnamese "In an age of public conversations, reputation maintenance is a daily practice, and your crisis management skills may be needed at any moment. Fraser Seitel and John Doorley's bookRethinking Reputationdoesn’t just shed light on PR best practices; it's a wake-up call and a must-read for all communications professionals today."--Deirdre Breakenridge, CEO Pure Performance Communications and author ofSocial Media and Public Relations“Rethinking Reputationreminds us all of the importance of PR in the most ad-cluttered world we've ever lived in. I highly recommend it to business professionals everywhere. Two big likeable thumbs up!”--Dave Kerpen,New York Timesbestselling author, Likeable Social Media and Likeable Business "Personal reputations seem in tatters everywhere you look today. This entertaining guide to public relations shows how the world's 'second oldest profession" is the basis of our individual reputations and relationships."--Helen Ostrowski, retired chairman and CEO, Porter Novelli "If your Master of the Universe reputation is under threat, you must immediately read this essential guide to master any crisis--or better yet hire the wise gurus of reputation, Fraser Seitel and John Doorley. Crammed full of wisdom from other Masters' fall from grace."--Robert Lenzner, Contributing Editor and Columnist, Forbes Media and bestselling author ofThe Great Getty“Everyone knows that reputation is a bridge--and an illusion.Rethinking Reputationis a hands-on training book that drives away theoretic cobwebs and teaches you how to use modern PR to a variety of ends. You can give this book to your bosses, boards or other constituents to get buy-in for newthink, no-BS strategies---while saving you from pulling out your hair!”--Richard Laermer, CEO RLMpr and author ofFull Frontal PR “Whether in business or politics, one’s reputation is the critical foundation on which success is built. Seitel and Doorley have put forward a thought-provoking blueprint on how to both build and maintain this valuable asset.”--Ed Ingle, Managing Director of Government Affairs, Microsoft Corporation, and former senior White House aide"The authors are good storytellers, with tales of the famous and the obscure.  They are especially good at conveying the power of character-based communication."--Rudy Giuliani, former mayor of New York City