Tourism: The Business of Travel (4th Edition)
Tourism, the world's largest industry, continues to experience consistently worldwide growth. With this growth comes a wealth of opportunities and challenges. In their second edition, Cook, Yale, and Marqua invite you to join them in exploring the many changes that are shaping the future of this exciting industry.The second edition ofTourism: The Business of Travelretains the fun-to-read conversational style that made the first edition so successful. But many changes have taken place in tire tourism industry. This new edition provides a thorough overview of the tourism industry and highlights the revolutionary impact of technological 'changes on every segment of the industry.As the title suggests, tourism is viewed through the lens of business; focusing on the management, marketing, and financial issues most important to industry members. In addition, the text begins with a comprehensive model of tourism, and the book unfolds by considering each piece of the model in succession. All students should find the text enjoyable and educational no matter which part of the industry they find most interesting.The authors designed this book so that it engages students in the learning experience. Its appealing writing style and its hundreds of current industry examples make it the perfect text for students taking their first tourism class as well as anyone who wants to ISpecial FeaturesAn integrated model of tourism links all its pieces together.Expanded discussion of the growth segments of tourism; singles, disabled, adventure and extreme travelers, and nonprofessional meeting attendees.Enhanced discussion of the importance of tours, tour operators, and meeting planners.Increased emphasis on human resources and personal selling.Special attention to the Internet and its impact on the tourism industry.Ethical/critical thinking dilemmas generate student discussion.Tourism-In-Action items provide students with in-depth industry examples of chapter content.Service quality is accentuated with a complete chapter devoted to its coverage.Macro-issues such as social, economic, and environmental impacts are highlighted.End-of-chapter readings, appendices, and integrated cases give instructors added opportunities to generate student debate and interest.A complete instructor's supplemental package including a website allows instructors to customize the course to fit their students' needs.--This text refers to an out of print or unavailable edition of this title.