Student Workbook for Public Relations Writing: Principles in Practice
"Public Relations Writingis currently the best public relations writing text available. The authors offer a no nonsense approach to teaching public relations writing. The text has great explanations of how to write an assortment of public relations documents and includes examples of each. Treadwell and Treadwell also spend time dealing with the aesthetics of public relations or how documents should look (color, paper, format, etc.) as well as how they should be written. Of special note are the excellent discussions of communication theory that many of the other writing texts lack."(Michael L. Kent 2004-08-01)"This book integrates experiential exercises useful to understanding writing from an organizational perspective. The assignments require a student to become knowledgeable about the Internet and work as a member of a team. The text/workbook concept is very helpful if the course is taught online. The references to resources are invaluable for research."(Bonita Dostal Neff, Ph.D. 2004-08-09)"Each chapter has clear learning objectives, excellent exercises and discussion questions, which make the book valuable for teachers, students and practitioners alike."(The Journal of EntrepreneurshipThe Journal of Entrepreneurship2008-08-14)--This text refers to an alternatePaperbackedition.