The Publisher: Henry Luce and His American Century
Starred Review. The magazines Henry Luce and Time Inc. launched have become institutions, but as Brinkley's magisterial biography reminds us, Luce was only 24 years old when he published the first issue ofTimeat the tail end of a recession in 1923—not much different from today's digital media entrepreneurs. (Brinkley also details the role of Brit Hadden, Luce's friendly rival at Hotchkiss and Yale and eventual business partner, in making the magazine a success.) Those around Luce frequently described him as arrogant, and his intense sense of purpose increasingly played out in the pages of his magazines, like his insistence (despite numerous warnings from observers on the front lines) on supporting Chiang Kai-shek as a counter to the rise of communism in China. Brinkley appears to have read every issue from the early decades ofTime,Fortune, andLifecover to cover, grounding his criticisms of Luce's social and political vision in rigorous detail. He's equally solid on Luce's personal life, including his early years as the son of Christian missionaries in China and his whirlwind courtship of (and rocky marriage to) Clare Boothe Luce. A top-notch biography, and a valuable addition to the history of American media.(Apr. 22)Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.