The PR Bible for Community Theatres
Here, MacKowski not only shows how to conduct successful community theater PR but also defines success. In conversational prose, he covers all types of media, from newspapers, radio, and TV to brochures and the Internet, detailing their importance to theater and the best way to approach each. Chapters conclude with "Things To Think About," important points that give the reader a checklist for action. MacKowski's experience (he is a journalist, a practicing PR professional, and a professor at St. Bonaventure University) shows in his insightful analysis of the audience, whether he is discussing the ticket-buying public or the local newspaper editor. Rounding out the text is an appendix with examples of press releases, a feature story release, a calendar listing, a fact sheet, a media advisory for a press conference or special event, newsletters, and effective photographs. Offering literally everything one needs to know about community theater PR, this work is essential for community theater office shelves and recommended for all theater collections.Laura A. Ewald, Murray State Univ. Libs., KYCopyright 2002 Reed Business Information, Inc.