Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO
Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings.What you will learn from this bookUnderstand the criteria that influence search engine rankingsCreate keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NETUse HTTP Headers to properly indicate the status of web documentsCreate optimized content and cope with duplicate content effectivelyAvoid being the victim of black hat SEO techniquesUnderstand and implement geo-targeting and cloakingUse site maps effectively—for users as well as search enginesSEO enhancements that can easily be applied to an existing web siteBuild a search engine–friendly e-commerce catalogWho this book is forThis book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.Enhance Your KnowledgeAdvance Your CareerWrox Professional guidesare planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.