Real Estate Marketing & Sales Essentials: Steps for Success
Overview 1. Real Estate Professionalism and Ethics 2. Characteristics of Successful Salespeople and Time Management 3. Technology in Real Estate 4. Psychology of Marketing 5. Marketing and Advertising 6. Law of Agency and Alternative Representative Agreements 7. Prospecting for Seller Appointments 8. Seller Listing Procedures 9. Prospecting for Buyer Appointments 10. Buyer Listing Procedures 11. Objection Handling Techniques 12. Client Follow-up 13. Contract Writing 14. Negotiating and Closing 15. After Acceptance 16. Financing 17. Referrals 18. Deceptive Trade Practices Act and Consumer Protection Act Appendix Glossary of Terms