Cruise Operations Management (The Management of Hospitality and Tourism Enterprises)
"I really liked this book. This student-centered text really engages the reader through its presentation and discussion of key concepts through examples, questions, stories and real-world case studies. The book is ideal for anyone wanting to learn more about or specializing in cruise operations management."-- Brian Johnson, Fleet Training Manager, Princess Cruises“This is a long awaited addition to the resource base for teaching a specialist tourism sector of Cruising. Dr. Philip Gibson has taken a novel approach that will be useful for students and practitioners alike.An innovative and contemporary book on Cruise Operations Management, this text will be an invaluable source for hospitality, tourism, travel students and cruising practitioners as well as for more specialist target readers who require insights into maritime issues and legislation.The integrated nature of the book is an ideal source for those studying not only for a career in Cruise Management but also for students studying specialist subjects at undergraduate and post graduate level in tourism and hospitality, services marketing, intermediary relationship marketing, geography of tourism and specific core operations management subjects such as facilities management, food and beverage management, destination cruising itinerary planning and customer service. The ‘people’ element of training is also addressed in a practical way. Case studies are featured in many chapters to consolidate the learning. The authors’ own personal experience in the cruising sector ‘adds value’ to the reading.Any academic developing a specialist elective unit/module in cruise management will see the benefits of this as a core text in hospitality, travel and tourism studies. The applied and theoretical nature of the book is clearly an unique source and focuses both on strategic and tactical operational perspectives in a cruising context. The final chapter synthesises the integrated nature of Cruising Operations Management; leaving the reader in no doubt that the Cruise Operations manager of the future needs not only to have a technical core role but also needs to be multi-disciplined in managing cruise ships.The book I believe has made a major contribution to the body of knowledge in the expanding tourism sector of global cruising. An asset on any academic book shelf and hospitality, tourism and travel students’ core reading list.“-- Adrian S. Thomas, MSc, DMS, MCIM, Senior Lecturer in Services Marketing for the Hospitality and Tourism industries, The Manchester Metropolitan University