Sandbox Wisdom:  Revolutionize Your Brand with the Genius of Childhood
What's your brand?  Is it your company?  Your product? Your store?  Your department?  You?  My dream-the dream that you have the power to make come true-is that this little book will help you separate the 'truth'-about branding, marketing, selling, and corporate culture-from the 'facts': all of those trendy and complicated techniques, theories, and concepts being promoted as magic potions for growth.  And then-once you've rediscovered the 'truth' -you will go out, challenge the status quo, and really change things.  You'll liberate your unique inner voice and inspire, innovate, and make profound improvements in yourself, your business, and in people's lives.  You'll create a brand truly worthy of remark.Sandbox Wisdomis a way for you to reconnect to those simple, yet powerful human 'truths' that you once knew instinctively, but may have long since forgotten.  It's a way to awaken the subconscious wisdom of your childhood and revitalize your business, and your life. Starting right now, stop waiting for others to lead and inspire you. Instead, do as Gandhi recommended and be the change that you want to see in others.  After all, you do have brains in your head and feet in your shoes.  You can steer yourself in any direction you choose.