Frost is the progressive rock project from producer and mastermind Jem Godfrey, who has worked for pop acts Atomic Kitten and Walt Disney Films, just to give a couple of examples. Although his true calling is Frost, which he lives out with the help of IQ musicians John Jowitt and Andy Edwards, as well as John Mitchell from the bands It Bites, Kino and Arena. With Experiments In Mass Appeal he offers a truly modern take on the progressive rock genre, with a massive sound and amazing production values. Also available as a Special Edition in a high-quality digipack with a bonus DVD that contains a documentary, various internet blogs and the entire album as an instrumental remix .