The Ten Commandments of Business and How to Break Them
In this "how I do it better" book, Fromm identifies ten statements of conventional business wisdom that he believes should be broken. For example, the first commandment he suggests to break is "Thy Customer Is King." Instead Fromm says, "if you want your people to deliver outstanding customer service, then you need to treat them as if they were more important than customers." He takes other theories like "Rank Hath Its Privilege," "Thou Shalt Scorn Nepotism," and "Thy Goal Shalt Be to Make a Profit" and replaces them with his own methods. The questioning of conventional wisdom certainly has value and Fromm does it in an imaginative and readable fashion, but there are many books like this on the market that are of equal value. Recommended for more comprehensive collections.- Michael D. Kathman, St. John's Univ., Collegeville, Minn.Copyright 1991 Reed Business Information, Inc.