On Communicating
From the author of the successful What They Don't Teach You at Harvard Business School (Bantam, 1986) comes this fourth item in a successful series of business books on timely topics in management (along with On Negotiating, On Selling, and On Managing). Narrated by McCormack, this work focuses on an age-old issue. Founder and chair of IMG, the world's leading sports-marketing and athlete management organization, McCormack incorporates his personal business experience with his individualized ideas on winning arguments, instructive instructions, games people play, praise, asserting yourself, and even clear writing. His many years of business experience help flavor his ideas, which, however, sound rehashed from numerous other works on business communication. Recommended only on demand for public library collections weak in this area.?Dale Farris, Groves, Tex.Copyright 1998 Reed Business Information, Inc.--This text refers to an out of print or unavailable edition of this title.