Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
Barry Feigis a leading consumer behaviorist. He has over two decades of experience developing new products and marketing strategies for companies such as American Express, Colgate-Palmolive, and First Brands. He has developed marketing strategies for familiar products such as Glad Lock Storage Bags, Kellogg's Smart Start Cereal, American Express' Gift Cheques, and Ralston-Purina's Kibbles & Chunks. Prior to founding the Center for Product Success, Mr. Feig owned two New York advertising agencies, Ad Ventures and Feig Communications. His clients included IBM, Schenley Distillers, and Curtis Instruments. He lives in Santa Fe, NM.