The One-Day Marketing Plan : Organizing and Completing a Plan that Works
Roman G. Hiebing Jr.is CEO of The Hiebing Group, a full-service advertising, marketing, and public relations agency. A lecturer at the University of Wisconsin, Hiebing is the coauthor (with Scott Cooper) of the bestselling marketing planning textsHow to Write a Successful Marketing Plan, Second Edition, andThe Successful Marketing Plan, Third Edition.Scott W. Cooperis the senior vice president of marketing and branding for Brown Shoe Company, whose divisions include Naturalizer, Bass, Buster Brown, and the 930-store Famous Footwear chain. Cooper is the former president of The Hiebing Group.