Management and Creativity: From Creative Industries to Creative Management
"This important book demonstrates exactly why a full understanding of creativity really matters – not only in the context of developing more vibrant and personally satisfying areas of economic activity, but even more importantly, in its ability to help us develop a better understanding of the value of creative individuals in the 21st century"from the foreword by Lord Puttnam"This is an exceptional book in three respects. Firstly, it is a book about management that truly appreciates the creative process. Secondly, it is a book about creativity that understands and seeks to engage with practical business realities. And, finally,Management and Creativityactually proves its own thesis: that the best thinking occurs when the worlds of “creativity” and “business” intersect."Stephen Cummings, Victoria University of Wellington"The book will appeal to a broad audience of creatives, policy-markers and students looking for an alterantice, sounder framework for understanding how to nurture creativity in the workplace."Management Today