Crowdstorm: The Future of Innovation, Ideas, and Problem Solving
Most of the best people do not work for you. But this does not have to mean that you cannot work with them. Crowdstorming shows how leading organizations are tapping into outside talent for everything from strategy and business development to design and marketing.The Internet has enabled organizations to greatly expand their searches far beyond their four walls. Instead of ten or one hundred people, organizations from startups to Fortune 500 firms can work with thousands or tens of thousands to discover and assess many more ideas (as well as prototypes, partners, and people). We call this crowdstorming.Crowdstormwill teach you how to effectively work with external networks to solicit, refine, and select ideas. By learning the patterns and gathering the right tools, organizations will discover the best approaches to planning, organizing, and executing crowdstorming projects. This practical guide shows you:How to address internal concerns about working with external talentHow to pose the right questions to large groups of participantsHow to build fair incentives that compel that community to participateHow to effectively manage online crowdstorming processesThe technology alternatives to enable crowdstormingHow to evaluate results and select the best ideasBased on the experience and research from many hundreds of projects with leading Fortune 500 organizations as well as startups,Crowdstormwill help you harness the power of the crowd to capture your business's next big idea.