The Squeeze: A Novel Approach to Business Sustainability
"A novel is a clever way to get learning across . . . thoroughly enjoyable for me. I can only hope that it will have an impact and open a few minds about the power of sustainability. I think CEOs, executives from smaller companies, and especially plant managers will find this a great read. I like the step by step processes that are laid out in the story, as well as the references. "One of the themes I like is the one about honestly communicating where the company is--there is usually too strong a tendency to focus on communicating only good news and keeping quiet on the negative." --An EH&S; professional at a Fortune 100 company"'The Squeeze' brings sustainability and the Triple Bottom Line to life in a human drama involving love, intrigue, and community. You get a great understanding of sustainability while enjoying a good read--I highly recommend it." --Bill Bradbury, Oregon Secretary of State, Chair, Oregon Sustainability Board"Gary, you have a winner here. Your portrayal is a realistic business picture that everyone is facing today, as I could really relate and felt I was Adam. I think your book will exceed 'The Goal' in interest." --Jim Warren, president and owner, Sunset Manufacturing Company