Homepage Usability: 50 Websites Deconstructed
While there is a plethora of books available that provide tips on Web design, most authors leave a significant gap between the theory and practice--a gap that is left up to the reader to fill.Homepage Usability: 50 Websites Deconstructedboldly steps into that gap with specific observations and suggestions backed with solid quantitative analysis. This book focuses only on home page design as the most important point of presence for any Web site.This definitive work is coauthored by Jakob Nielsen--the accepted industry expert in Web usability--and Marie Tahir, an expert in user profiling. Their collaboration has produced a guide of such rare practical benefit that Web designers will likely wear out their first copy scouring the pages to savor every last morsel of wisdom.The book begins with a chapter of precise guidelines that serve as a checklist of the features and functionality to include on your home page. The specifics found in categories such as "revealing content through examples" and "graphic design" will quickly hook you and whet your appetite for more. These guidelines are followed up with hard statistics and an examination of the ominous Jakob's Law: "Users spend most of their time on other sites than your site." Here you'll find some interesting statistics about how various conventions like search, privacy policies, and logos are used.All this leads up to the showcase element of the book--a systematic deconstruction of 50 of the most popular home pages on the Web. The authors painstakingly pick apart each in an uncompromising autopsy of usability. Each site is graphically analyzed for its use of real estate and summarized with the frankness only found from true experts. Then each section of the home page is bulleted and analyzed for potential improvements.It's a bold move to offer a critique of industry-standard Web sites such as Yahoo, CNET, and eBay, but the authors have done such a fine job that the designers of those sites will surely make reading this book a high priority. For the rest of us, this work will serve as an invaluable gospel.--Stephen W. PlainTopics covered: Design guidelines, convention usage, screen real estate, navigation, content presentation, search facilities, links, graphics and animation, advertising, news, customization, and customer feedback.