Brainstorming and Beyond: A User-Centered Design Method
"The book covers all aspects of brainstorming, from analysis of its strengths and weaknesses to practical advice on the best practices to conduct a brainstorming session.A quick and effortless read, this book can be enjoyed by anyone interested in the topic.readers with technical, managerial, or even literary backgrounds can equally appreciate it."--ComputingReviews.com,April 15, 2014"The book shows that brainstorming can be most successful and productive when the facilitator knows the proper techniques for getting the most out of the participant's brains.At 75 pages, Brainstorming and Beyond: A User-Centered Design Method is a quick read, and of value to anyone who plans on using brainstorming to the most effective level possible."--RSAConference.com,January 26, 2014"The three chapters in this slim book present creative methods for generating product ideas and business solutions through speaking, writing, and drawing in a group setting. Each chapter identifies the strengths and weaknesses of the method, describes procedures to planning and conducting the brainstorming sessions, and suggests specific variations tailored for specialized contexts."--Reference & Research Book News,October 2013