The Mercifully Brief, Real World Guide to... Raising More Money With Newsletters Than You Ever Thought Possible
Even if you think you know everything there is to know about writing newsletters, read this book. You'll be amazed. --Mal Warwick, Author of Raising $1,000 Gifts by MailIf your organization publishes a newsletter, you must read this book. The section on headlines is alone worth the price. --Jerold Panas, Author of Asking and Mega GiftsTom Ahern has written a wonderful resource that will help non-profits to better communicate with their donors. --Harvey McKinnon, Author of Hidden Gold