Marketing Plan Handbook: Develop Big Picture Marketing Plans for Pennies on the Dollar
Robert W. Blyhas been an independent copywriter and marketing consultant for more than a quarter of a century. He has worked with more than 100 clients including Boardroom, Phillips, IBM, Nortel, Agora, Prentice Hall, and Grumman. He is the author of more than 75 books and he currently writes regular columns forTarget Marketing Magazine and The Writer.