Mom Blogging For Dummies
Ready to turn your blog into a business? Learn how, from a mom who did!Ever dream of turning your blogging hobby into a business? Of course you have — that's why you picked up this book! Here's the scoop on setting up a blog, how to promote it and gain readers, what it takes to appeal to advertisers, and some really important stuff about legalities, developing a business model, and protecting your family's privacy.If you're just beginning — compare the pros and cons of WordPress and Blogger, establish your blog, and find your nicheWhat will grab them — learn the secrets of writing blog posts that people will want to readChoose a business model — study the different models, find the one that fits your content and comfort zone, and put your plan in writingFollow the rules — know and follow ethical standards, create editorial, disclosure, and privacy policies, and stay legalBe brand-friendly — make it easy for brands to work with you and learn how to toot your own hornAd ventures — prepare your blog for advertising, learn to price and sell ads on your blog, and explore ad networksPlan ahead — learn to think like an entrepreneur and lay the foundation for a range of opportunitiesOpen the book and find:Why not all mom bloggers are mommy bloggersSimple things that can make your blog irresistibleThe many ways your blog can make moneyHow to measure your successTips on becoming an expertBlogging ethics and etiquetteWhat a blog network is and whether you want to build oneTen costly mistakes to avoidHow to use your blog to get a book dealLearn to:Start your blog and create the right look and feelFind your own unique voice and nicheDetermine the right business model for your blogUse your blog to sell your products and services