Riding the Waves of Innovation: Harness the Power of Global Culture to Drive Creativity and Growth
Three Pillars of the Highly Innovative Global OrganizationInnovation is more than just a buzzword. It’s what makes the difference between mere business as usual and decisions that build and sustain business. InRiding the Waves of Innovation, bestselling business experts Fons Trompenaars and Charles Hampden-Turner offer invaluable approaches for optimizing your organization’s capacity for innovation within today’s global culture. You’ll learn how to:Identify and remove common obstacles to innovationBuild the most effective teamsUse playfulness and humor to jump-start creativityKeep things in check with institutionalized verificationEstablish a road map for launching new productsEnsure your marketing and R&D; departments are speaking the same languageComplete with lessons learned from proven organizational innovators like Jack Welch, the Cassini-Huygens space mission team, Michael Dell, and others,Riding the Waves of Innovationempowers you to steer your company through the whirlwind of today’s turbulent economy—and the uncertainty of tomorrow.