Internet Marketing: Building Advantage in a Networked Economy
IM does a great job showing how marketing levers can be used to create, communicate, deliver and capture customer value. --Dick R. Wittink, General George Rogers Clark Professor of Management and Marketing, Yale School of ManagementInternet Marketing combines an interesting conceptual framework with many engaging and in-depth examples. --Nirmalya Kumar, Professor of Marketing and E-Commerce, IMD - International Institute for Management Development.Internet Marketing should prove to be an absolutely indispensible resource for any firm wishing to win in the new economy. --Rashi Glazer, Professor and Co-Director, Center for Marketing and Technology, Haas School of Business, University of California - Berkeley.Mohammed, Fisher, Jaworski, and Cahill provide both fresh and realistic insights into marketing in the new economy. --David Reibstein, Professor of Marketing, The Wharton School – University of Pennsylvania.This is required reading for marketers and academics. --Vijay Mahajan, John P. Harbin Centennial Chair in Business, The University of Texas at Austin--This text refers to an alternateHardcoveredition.