The Complete Idiot's Guide to Starting and Running a Retail Store
James E. Dion,founder and president of Dionco, Inc., Chicago, is an internationally known consultant, keynote speaker, trainer, and author of the industry classicsRetail Selling Ain't Brain Surgery, It's Twice as Hard, andStart and Run a Retail Business. Companies such as Microsoft, Maytag, Harley-Davidson, and Ritz-Carlton have benefited from his insights on retail selling, merchandising, technology, and consumer trends.