Label Launch: A Guide to Independent Record Recording, Promotion, and Distribution
Although it reads like the textbook from a high school sociology  class, this work from Seattle-based music journalist Kalmar is  essential reading for any aspiring indie-rocker or fan-boy who  isn't musically inclined but longs to be a vital part of "the  scene." Centered on the vaunted Pacific Northwest indie-rock  ethic, the book is designed as a primer for those interested in  starting an independent record label and, just as important,  getting the music noticed. With insight from a cast of respected  indie music heads e.g., former Sub Pop Records producer Jack  Endino and CMJ editor Scott Frampton Kalmar discusses every  apparent aspect of starting an independent label, from acquiring  tax I.D. numbers to distributing product. The business  suggestions and ample appendixes of industry contacts will prove  valuable for bands looking to book their own tour or get signed  to a record label. Unfortunately, the scarcity of anecdotes from  the experts leaves the text rather dry, and one has to wonder  whether Label Launch defeats the do-it-yourself ethic championed  by the indie-rock scene. Still, there are eager musicians  everywhere, which recommends this book for all libraries. Robert  Morast, "Argus Leader," Sioux Falls, SDCopyright 2002 Reed Business Information, Inc.