The Law of Marketing (Special Topics Collection)
PART ONE: INTRODUCTION. 1. Overview of the Legal Environment of Marketing. PART TWO: LEGAL ISSUES RELATING TO PRODUCT DEVELOPMENT. 2. Protection of Intellectual Property Assets Through Patent and Copyright Law. 3. Protection of Intellectual Property Assets Through Trade Secret Law, Contractual Agreements, and Business Strategies. PART THREE: LEGAL ISSUES RELATING TO PRODUCT DISTRIBUTION. 4. Antitrust Law. 5. The Franchisor-Franchisee Relationship. PART FOUR: LEGAL ISSUES RELATING TO PRODUCT PROMOTION. 6. Trademark Law. 7. Commercial Speech and Regulation of Advertising. 8. Consumer Protection Law. PART FIVE: LEGAL ISSUES RELATING TO PRODUCT SALE. 9. Contracts and the Sales of Goods Law. 10. Warranties and Products Liability.