Public Relations Writing: Form and Style
"Perhaps the chief virtue of the book centers on the fact that chapters seven through 20 cover many of the forms PR writing can take. With undergraduates, I like to have a single textbook from which I can teach. Assigning multiple books to a class does not work well with college sophomores and juniors. The breadth of this book allows me to teach from one text.""I have looked over other texts and am not satisfied with them as alternates."General organization of material: "The authors’ philosophy of PR writing, their evidence of practical and academic background/knowledge, plus, their writing style (they practice what they preach - - simple, straight forward writing). I am very satisfied with the text.""The text also does a very nice job of including basic computer tools, such as grammar check and PowerPoint presentations.""A good chapter on ethics. The portion of the chapter on refusing assignments or asking for reassignment is excellent. Students need to know that they do not have to do the organizations bidding if it involves unethical practices."