Attack of the Customers: Why Critics Assault Brands Online and How To Avoid  Becoming a Victim
"As Paul and Greg show with fascinating examples, customers complain because they care. You'll learn how to respond effectively and how you can grow your business in the process."-David Meerman Scott, author, The New Rules of Marketing and PR"This book gives you the tools to stave off disaster. Ignore it at your peril."-Mike Moran, co-author,Search Engine Marketing, Inc."Don't wait until you're in the middle of a social media crisis.  Read, learn, and train against the knowledge captured here to manage your risk now." -Jeremiah Owyang, Altimeter Group"If your organization hasn't been savaged in social media yet, it may well be tomorrow. Read Attack of the Customers and be prepared."-Peter Buechler, Marketing Guy 2.1