The Political Consequences of Being a Woman
Here, at last, is a data-based study that clearly delineates how stereotypes affect candidate campaign styles, media coverage, and voters' perceptions in senatorial and gubernatorial election campaigns.  While the focus is on stereotypes of women candidates, the findings and conclusions have meaning for the full range of stereotypes that pervade the political thinking of millions of Americans.  --Doris A. Graber author ofMass Media and American Politics