International and Intercultural Public Relations: A Campaign Case Approach
International and Intercultural Public Relationsprovides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars. This text uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations. It is appropriate for general public relations campaigns courses as well as those specifically focused on intercultural or international public relations.FeaturesFeatures19 real-life international or intercultural cases,complete with critiques, providing a diverse selection of successful and unsuccessful campaigns for students to learn from and analyze.Begins with detaileddescriptions of case development techniques,supplying students with a framework for analysis of the cases in the text.Describes and demonstrates theROSTE model,a system that can be used to critique or develop any public relations campaign, so students can apply their knowledge outside the text or classroom.Includes bothmass communication and speech communication theories,making them applicable to courses in journalism, public relations, or communication programs.Incorporatesinstructions for case development and critiqueas well as class discussion and analysis, helping instructors to encourage critical thinking in the classroom.Providessuggested readings and bibliographiesto facilitate student research projects and reports.Praise forInternational and Intercultural Public Relations“This is an exciting text that I would include in my library and use. It is cutting edge and hits all of the targeted marks that I look for in a text.”Eric Brown, Canyon College“This manuscript utilizes a unique concept, ROSTE, to produce national and international campaigns. It has up-to-date national and international cases illustrating the intricacies of successful and unsuccessful campaigns. . . .”Deborah Menger, University of Texas at San Antonio