Net Words: Creating High-Impact Online Copy
Bells and whistles may grab a customer's attention, but words make the sale"The ancients rightly distrusted rhetoric that made 'the worse argument appear the better'­­an underhanded trick that business has often been guilty of. But rhetoric is also the craft of clear and persuasive communication, which online business needs desperately today. Nick Usborne's insight into this craft fills a surprising gap in the online marketing toolbox."­­Christopher Locke, author ofGonzo Marketing: Winning Through WorstPractices, and co-author ofThe Cluetrain Manifesto."The best book I've seen on writing for the Web."­­Dr. Ralph F. Wilson, Web Marketing Today"Nick Usborne, shows us how to write powerful and compelling copy that fully leverages the communications power of the Net. Nick knows the Internet ­­and Nick knows copy."­­John Audette Founder & Publisher, The Adventive Knowledge ExchangeInNet Words, emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing. He explains what works and what doesn't and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to:attract customers and hold their attentiondifferentiate your business from its competitors onlinedramatically increase sales from your sitebuild customer loyaltybreathe new life into your customer servicesNet Wordsoffers corporate decision makers an inexpensive, proven, low-tech cure for their ecommerce blues. It is also a how-to guide for copywriters thinking about taking the leap into online marketing, as well as for Web professionals who want to increase their sites' usability and appeal.