Research Design: Qualitative and Quantitative Approaches
"For those whose livelihood is based on the ability to design, conduct, and report research in an accurate, concise, and clear way, John W. Creswell s book, Research Design, provides guidance in dealing with some of the more difficult decisions that must be made along the way. Each chapter uses a reader-friendly format that includes bullets to emphasize key points, board materials, and tables with examples taken from journal articles, dissertations, and dissertation proposals." (R. Dale WilsonJournal of Marketing Research) --Source"For those whose livelihood is based on the ability to design, conduct, and report research in an accurate, concise, and clear way, John W. Creswell’s book, Research Design, provides guidance in dealing with some of the more difficult decisions that must be made along the way. Each chapter uses a reader-friendly format that includes bullets to emphasize key points, board materials, and tables with examples taken from journal articles, dissertations, and dissertation proposals." --Source