COMPETITIVE POSITIONING: Best Practices for Creating Brand Loyalty
A must read for serious brand-builders everywhere. --Leo Kiely, Chief Executive Officer, MillerCoors Brewing CompanyA blueprint for taking a product today and turning it into a leadership brand for tomorrow. --Andrew Langer, Chairman & Chief Creative Officer, Roberts & Langer AdvertisingBest practices to succeed in building leadership brands. --Roy Acosta, Vice President/Area President, CAFE (Canada, Australia and the Far East), Alcon