Using Investor Relations to Maximize Equity Valuation
"Our view of the world is that IR strategy, focused on long-term equity value, should be a force in all corporate communications decisions."—From the PrefaceAlmost every day, Corporate America's best management teams put investor relations (IR) in the hands of professionals who don't have the appropriate experience. In some cases, choosing the wrong investor relations support system has destroyed management's credibility; in other cases, it has squandered hundreds of millions of dollars in shareholder value.After almost a decade of watching corporate communication blunders cost shareholders and companies billions of dollars in market capitalization, former Wall Street equity analysts Thomas Ryan and Chad Jacobs knew it was time to create a more professional, strategic, and capable approach to IR. As experts on the complicated relationship between corporations and the investment community and as founders of Integrated Corporate Relations, Ryan and Jacobs have helped numerous CEOs and CFOs define the tangibles and intangibles of valuation; package a company's story for Wall Street; and navigate the nuances of capital markets dialogue to maximize equity value.Now, in Using Investor Relations to Maximize Equity Valuation, Ryan and Jacobs reveal the capital market strategies and tactical operation tools they employ to help their clients. Divided into four comprehensive parts, this book illustrates how IR can be used to lead a strategic communications effort to preserve or enhance corporate value as well as lower a company's cost of capital.Filled with in-depth insight and practical advice, Using Investor Relations to Maximize Equity Valuation:Part I: Provides a quick overview of the capital markets—the arena, its players, and how IR works with all of these constituentsPart II: Covers the current environment, including what happened during the boom and bust, the rules that surfaced, and the current regulatory environmentPart III: Looks at the basics of IR, including administrative and strategic tasks, internal and external communications, and the changes occuringPart IV: Presents IR in multiple dimensions and reveals the practices that marry IR, corporate communications, corporate strategy, and ultimately equity valueWhether you're a corporate executive, an investor relations officer, analyst, banker, or investor, Using Investor Relations to Maximize Equity Valuation will show you why IR should be at the forefront of any financial communications strategy and how implementing an effective plan can translate into millions in additional market capitalization.