Donor Cultivation and the Donor Lifecycle Map, + Website: A New Framework for Fundraising
Introducing a conceptual and useful framework for thinking about donor cultivation,Donor Cultivation and the Donor Lifecycle Mapreveals that donor cultivation is a deliberative process requiring careful consideration and purposeful inclusion in a development plan.Author Deborah Kaplan Polivy specifically addresses the topic of donor cultivation, which, when focused over the entire donor lifecycle, can become a logical and focused activity for obtaining increasingly large gifts. Defining the objectives of donor cultivation, Polivy presents the donor lifecycle map, illustrating how donor cultivation and the lifecycle map can help lead your nonprofit to more focused and strategic fundraising.With a companion website featuring step-by-step guidance and practical tools that correspond with the donor lifecycle material presented,Donor Cultivation and the Donor Lifecycle Mapexplores:What donor cultivation meansThe donor lifecycle map and cultivation toolsDonor cultivation's relationship to the donor lifecycle mapUsing the donor lifecycle map to increase diversity in a fundraising portfolioPersonal donor cultivation toolsApplying nonpersonal donor cultivation toolsThe intersection of donor cultivation tools and the donor lifecycle mapDetermining priorities among donorsReadDonor Cultivation and the Donor Lifecycle Mapfor proven guidance on fundraising that doesn't depend on a "donor pyramid." Instead, discover how using a donor lifecycle map can lead to stellar results such as increased financial resources and a more stable bottom line for your nonprofit.