E-Business: Strategic Thinking and Practice
MODULE I. A FRAMEWORK FOR UNDERSTANDING E-BUSINESS. Chapter 1: Exploring the World of e-Business. Chapter 2: Environmental Forces Affecting Planning and Practice. Chapter 3: Ethical, Legal, and Social Concerns. MODULE II. STRATEGIC BUSINESS PLANNING FOR THE INTERNET. Chapter 4: Developing e-Business Models. Chapter 5: Strategic Planning: A Multi-level Organizational Approach. Chapter 6: Researching and Analyzing Opportunities for Growth. Chapter 7: Understanding Online Communication and Behavior. MODULE III. IMPLEMENTING THE E-BUSINESS PLAN. Chapter 8: Creating the Marketing Mix. Chapter 9: Organizational and Managerial IssuesChapter. Chapter 10: Financial Planning and Working with Investors. Chapter 11: Implementation and Control of the e-Business Plan.