Big Bang Being: Developing the Sustainabilty Mindset
“This is an ambitious and admirable book."“Read and act on this fundamental wisdom.”"A fascinating book that uncovers and deeply explores a question we’ve all pondered: why we do what we do. Isabel Rimanoczy walks us through carefully researched case studies to uncover the intriguing similarities – and differences – between people who dedicate their lives to the greater good. Immensely enjoyable and effortless to read, the author gets to the heart of the essential issue of how we can instill altruistic values to the next generation of leaders – and how they can do even better than us.""Anybody who has worked in the sustainability field for as long as I have has often asked themselves a key question, which Isabel Rimanoczy also poses inBig Bang Being: Why is the pace of change so glacial? And a key part of the answer, as she explains, is that we are dealing not just with vested interests but with vested emotions, vested behaviours, vested psychology and vested cultures. Changing all of these will be an intergenerational task, but important clues on how it can best be done can be found within."