Return On Investment Basics (ASTD Training Basics)
Return on Investment (ROI) Basicsis an essential resource for business leaders, line managers, and learning professionals who want to gain a comprehensive understanding of the ROI methodology. The easy-to-understand format provides step-by-step processes and applied examples to successfully implement ROI in any company. This isthehandbook for ROI. --Tamar Elekeles, PhD., Vice President, Learning and Development, QUALCOMMThis book is an invaluable resource for anyone who wishes to understand and apply fundamental ROI processes and techniques. The Phillipses have provided a clear and concise primer on conducting an impact study and are masters at demystifying the ROI process--a feat that in itself derserves a round of applause. --Stacey Mullins, Manager of Planning and Metrics, Center for Training and Development, Harvard UniversityThe ROI process has become the cornerstone of organizational assessment, measurement, and evaluation strategies. Combined with strong performance consulting processes and tools, the ROI process is transforming the workplace learning and performance professional's work with business partners.Return on Investment (ROI) Basicsprovides tremendous insight, experience, and wisdom the Phillipses have to offer on results-based measurement and evaluation in an easy-to-understand-and-apply resource. --Debi Wallace, Vice President, Advanced Analytics and Research Practice Leader, Workforce Analytics, Wachovia Corporation