Convert!: Designing Web Sites to Increase Traffic and Conversion
This advice can transform your web site's successWhen web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.Understand the essentials — your market, your proposition, and your deliveryCreate a site that is seen by the right people, provides a compelling experience, and generates the desired actionLearn how to use testing to improve your site's conversion rateDiscover the holistic nature of web site optimization and why multiplicity mattersExamine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to actionCombine creativity with analysis for the best possible results