Program Evaluation and Performance Measurement: An Introduction to Practice
"Effective program evaluation is dependent on being able to see both the forest (the big picture) and the trees (the numerous technical considerations).  McDavid and Hawthorn's text provides an excellent introduction to the program evaluation forest."                                                                                                                  -PSYCHCRITIQUES (Michael C. Pyryt)"This book is a valuable addition to the literature concerned with the question of the utility of program evaluation and performance measurement to program improvement."(Stanley Brooks and Charles Lusthaus)"These two scholars have produced a thorough introductory book covering almost all aspects of 'program evaluation' and 'performance measurement'.  It is theoretically informed and comprehensive and draws out the pros and cons of different approaches to evaluation and performance review."(John WannaThe Australian Journal of Public Administration)