Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
Updated fourth edition of the best-selling guide now covers all media: digital, social, and traditionalVeteran copywriter Luke Sullivan returns with a nearly all-new fourth edition of his classic guide to advertising. Part how-to and part exposé, HeyWhipple, Squeeze This!is an insider's guide to coming up with great ideas as well as an unapologetic send-up of all that's heavy-handed, dim-witted, and ineffectual in the industry.Updated to cover the digital revolution in advertising, thisFourth Editionnow includes good examples and best practices in all the new and emerging media: from social media to traditional, direct marketing to experiential, outdoor advertising to mobile. You'll get authoritative advice and guidelines on creating great ideas for both digital and traditional media, all while Sullivan regales you with hilarious industry war stories.Praise for the first edition"Luke Sullivan writes a perfect lesson in advertising for newcomers—and a familiarand laughably painful reminiscence for those of us entrenched in this noble and often crazy profession."—Lee Clow, Chairman and Global Director, TBWA\Worldwide"This business is changing like crazy, but Luke Sullivan's advice is timeless. If you're good at advertising, this book will make you better. If you're great, it'll make you greater."—Mike Hughes, President, The Martin Agency"Luke's reflections on the advertising industry make me wish I could do it all over again. Except for that 'scab' story in Chapter 11."—Bob Barrie, Barrie D'Rozario MurphyAdditional material on heywhipple.com