No, No, No, No, No, Yes. Insights From a Creative Journey
"Gideon Amichay’s amusing, poignant and refreshingly relatable tales challenge our relationship with the loaded word. One of the best kick-in-the-butt pep talks ever. The new book NO, NO, NO, NO, NO YES is an inspiring must read for every creative." --Stephanie Orma, Communication Arts"Amichay identifies three types of “no”: The one that makes us try harder; the one that inspires us to rethink our visions; and finally, the one that moves us into a different direction. In my career, I’ve accumulated more “nos” than an out-of-work actor. But amid this stream of rejection are the editors who have said “no” with the kind of encouragement and feedback that Amichay applauds, pushing my idea to the next evolution, challenging me to think with more nuance, and, ultimately, facilitating my growth as a writer." --Stephanie Fairyington, The Boston Globe Opinion page."As creatives, what do we do when people say "no"? Do we keep trying until they say "yes"? How much do we believe in what we do? How confident are we? This book will make you think... a lot." --Thomas Manss & CompanyA touchstone for creative people who need a quick and ready dose of inspiration. --Keith Reinhard, Chairman Emeritus, DDB WorldwideGideon Amichay understands the pathway toward creativity where he does not have to knock down walls...he knows the secret of how to simply walk around them. --Richard Wilde, Chair of Advertising and Graphic Design, School of Visual ArtsThe book is a pleasant, easy read, and you could do a lot worse if looking for an inspirational text, especially one dealing with advertising. --Erik Oster, Media Bistro AgencySpy“Amichay’s tale and philosophy are an inspiration to creatives in all businesses and industries… Like Amichay’s advertising, the book is set up in an unconventional way that ends up emphasizing the message better than the standard format would have.” --PSFK“This beautifully produced volume…tells us how to embrace the  rejections creatives are bound to encounter in their lives.” --Lurzer's  ArchiveNo, No, No, No, No, Yes also seen in Bloomberg Businessweek, Design Observer, The Daily Heller, Graphic Design USA and DesignBoom.