The Truth About the New Rules of Business Writing
 “The Truth About the New Rules of Business Writingis filled with insights into improving all your written business communications. From everyday letters, e-mails, and reports to Web site content, proposals, and new media, you’ll discover what it takes to make every written word count. A valuable resource, written in a concise and easy-to-read format, that you’ll turn to again and again.”Jerry Allocca, President, CORE Interactive “AnElements of Stylefor our time...accessible, step-wise advice for communicating ideas to modern readers, whether of e-mails, promotional materials, or the printed page.”Susan Gilbert, President, Interactive Elements Inc. “The essential skill of today’s businessperson is the ability to communicate clearly and persuasively. We are now often judged solely on the basis of our written communications.The Truth About the New Rules of Business Writingwill make you a much better communicator. It’s packed with examples, checklists, and easy-to-follow guides. This book has plenty of smart ideas you’ll immediately apply to e-mails, letters, reports, Web, and social media. If you want to instantly improve the quality of your writing, this is the book to read.”Victor Urbach, President, The Optran Group; Publisher,The Urbach Letter “Times have changed. Business has changed.The Truth About theNew Rules of Business Writingreally does speak the truth for today’s marketplace. It covers all the ground, including things like e-mail and social media. It should be required reading for people starting careers, looking to move up the ladder, or even when they start a business. It will be required reading for my sales team!”Jim Josephson, Vice President, U.S. Sales, Energy Advantage Inc. “Filled with clear, practical principles and examples,The Truth About the New Rules of Business Writingis an essential guidebook for businesspeople who want their writing to get results. This useful reference book takes the fear out of putting fingers to the keyboard. Keep it on your desk because you’ll refer to it often.”Julie Freeman, ABC, President, International Association of Business Communicators “All my clients are getting a copy ofThe Truth About the New Rules of Business Writing. It’s packed with practical tips that even the most experienced writer can use. It’s an easy read, but don’t let that fool you. My new mantra is, ‘Is it say-able?’”Karen Susman, The Networking ToolboxTM, Speaker, Trainer, and Author “Business is about communication, and Natalie and Claire have given us a crucial and invaluable tool. Whether you’re writing a simple e-mail or a multimillion dollar proposal,The Truth About the New Rules of Business Writingis amust read!”Jeff Goldberg, Professional Speaker, Trainer, Coach, and Author “The authors ofThe Truth About the New Rules of Business Writingunderstand that your true business abilities are transmitted to your colleagues and clients through your e-mails, memos, documents, and reports. If your writing is drab and old-fashioned, confusing or conflicted, you’re in need of a writing makeover. This sharp, concise, and useful book gives you a step-by-step guide to making your writing shine with the clarity and impact that’s demanded in today’s competitive business environment.”Deborah K. Herman, Founder and Publisher,Building Long Island “Good writing starts with good thinking. This book shows you how to do both--and in a way that’s effective for our electronic present.”Peter Krass, President, Petros Consulting LLC “TheTruth About the New Rules of Business Writingis a masterfully crafted guide of best practices for effective and practical business writing in the 21st century. A dynamic writing duo, Canavor and Meirowitz provide an eloquent communication tool for print and digital media in today’s evolving, fast-paced global society.”Jessica McAleer Decatur, Director of Public Relations, St. Joseph’s College, Long Island Campus