Small Business Smarts: Building Buzz with Social Media
• Addresses ways small businesses can use social media both strategically and tactically• Walks readers through setting up their own social media profiles on sites like Facebook, Twitter, LinkedIn, Google Business Listings, and Yelp• Provides hands-on information for any small business owner, from the complete novice to the experienced practitioner• Offers step-by-step instruction on getting started with popular social media• Interviews with 25 small business owners and marketers detailing how they are using social media successfully right now• An evaluation tool and example spreadsheets for conducting a social media audit• Call-outs that show how different types of businesses can implement various marketing ideas• Action-item tips that can be used in online messaging today