Zag: The Number One Strategy of High-Performance Brands
“Each of [Neumeier’s] books is excellent, but ZAG is revolutionary.”—JACK COVERTANDTODD SATTERSTEN, FROMTHE 100 BEST BUSINESS BOOKS OF ALL TIME“You already know that this book has the best title of any marketing book in a generation. What you don’t know is the details of the Intrusiveness Death Spiral and what to do about it. This little book ought to help. A lot.”—SETH GODIN,AUTHOR OFSMALL IS THE NEW BIG“Here’s a practical field guide on how to create and grow a world-class brand, so no more excuses—read it now and start zagging.”—KIP KNIGHT,MARKETING VICE PRESIDENT,EBAY“The revolution needs passion, imagination, and a dangerous handbook. Hereit is, born in the trenches yet written with enough verve and imagination to get you out of them—fast.”—BRIAN COLLINS,EXECUTIVE CREATIVE DIRECTOR,OGILVY“A big idea surrounded by 17 practical steps and presented in a delightful style.  The presentation alone is worth the price of the book.”—DAVID A. AAKER,VICE CHAIRMAN, PROPHET, AUTHOR OFBRAND PORTFOLIO STRATEGY“Awesome book—even better than THE BRAND GAP. It arrived at my desk like a familiar but new friend.”—ROD SWANSON, DIRECTOR OF BRAND INTEGRATION,ELECTRONIC ARTS“There are two strategy choices: Do what everyone else is doing, only better, cheaper, or faster. Or do something different and truly distinctive. Marty Neumeier offers essential insights into how to do the latter.”—PROF. RON SANCHEZ,COPENHAGEN BUSINESS SCHOOL, CO-AUTHOR OFTHENEW STRATEGIC MANAGEMENT"ZAG is the new GPS for marketers. Clear, crisp directions for building strong brands and keeping them fresh and relevant. Read it before your competition does and stay one zag ahead.”—GARY ELLIOTT, VP BRAND MARKETING,HEWLETT-PACKARD“Never has one author jammed so many good ideas into so few pages as Marty Neumeier has.”—AL RIES,AUTHOR OFTHE ORIGIN OF BRANDS"It is part manifesto, part practical handbook, and you can read it between LaGuardia and Logan.”—BUSINESSWEEK