The Halal Frontier: Muslim Consumers in a Globalized Market (Contemporary Anthropology of Religion)
'Provide[s] important and fresh insights into the dynamic interaction between competing halal discourses, between producers and consumers, and between Malaysian 'state' Islam and the diasporic realities of London's Muslim minority . . . Fischer's book will be highly useful for anyone interested in modern Malaysian society as well as the struggle of diverse Muslim diaspora communities to keep the faith." -Journal of Southeast Asian Studies"This book is essential for those concerned with commodity production, consumption, and circulation in the interstices of science and religion, as well as religious space-making strategies among diasporic communities." -Anthropology News"A highly readable account of the globalization of halal food . . . [The Halal Frontier] makes significant contributions to discussions of contemporary Islam, particularly with regard to the articulation of Islam and modernity, the role of Islam in subject formation, and the politics and micro-politics of Islamic practice and would be [of] interest to a range of scholars, from specialists in Islam to undergraduate students." -Contemporary Islam"Although positioned in anthropology, the book offers a great many interesting points to international marketing theory and practice. The book's core value lies in demonstrating how macro . . . and micro factors . . . affect the production, distribution, and consumption of food among Muslim consumers . . . Overall, the book is rich in terms of providing multiple insights into the complexities associated with regulating and practicing the Halal." -International Journal of Market Research"Fischer's short study provides a fascinating window into numerous topics of extreme importance to anthropologists, while offering greater insight into the moral and practical concepts and concerns of Muslims in the West and even in Muslim-majority societies - concepts and concerns shared, always in locally-specific forms - by members of all religions in all parts of the modern world." -Anthropology Review Database"Today, the rapidly growing 'halal' economy transforms mundane acts of shopping and consumption into acts of conspicuous piety among millions of consumers from Kuala Lumpur over the Middle East to London. This innovative study is a must read for anyone interested in the material dimensions of religion in the contemporary world." - Thomas Blom Hansen, Reliance-Dhirubhai Ambani Professor in South Asian Studies and Professor in Anthropology, Stanford University, USA"In this fascinating study of halal regulating and producing, Fischer illuminates an oft-neglected example of globalization. He shows how Malaysian halal regulation is in fact the regulation of what it is to be a Muslim and traces its interface with the liberal marketplace of halal-authorizing in Britain and discourses of science and animal rights." - John Richard Bowen, Dunbar-Van Cleve Professor in Arts & Sciences, Washington University in St. Louis, USA"When Tesco, the second-largest retailer in the world, makes a major commitment to source halal products, you know something big is afoot in the landscapes of food politics, global consumption, and religious piety. Tracking the role and transformation of halal consumption between the Malaysian middle class and its Diasporas in London and beyond, Fischer has authored a compelling and highly readable account of science, sanitization, and the dilemmas of secularism for Muslim Malays and/as everyday consumers. A remarkable and unique book." - Bill Maurer, Professor of Anthropology and Professor of Law, University of California, Irvine, USA