The Funnel Principle: What Every Salesperson Must Know About Selling
Mark's process-driven approach gives you the edge to consistently compete and win. --Hank Babiarz, EVP, Sales & Marketing, GA Braun The Funnel Principle presents a revolutionary challenge to rethink the sales funnel from a new perspective - the customer's perspective. All too often, salespeople approach the sales process with a funnel filled only with sales techniques and selling activities to utilize. Mark's book challenges this traditional view and redefines sales success by approaching sales from the customer's buying perspective. The Funnel Principle's BuyCycle Funnel design helped my company rethink the way we utilize the sales funnel. After reading Mark's book, we incorporated the BuyCycle Funnel into our sales process and, already, we have seen an increase in our sales performance overall. The Funnel Principle helped us to refocus our sales process and to remember that sales really is about the customer. --Kristi Simone, Innovate! Marketing, Inc.<br /><br />The Funnel Principle presents a revolutionary challenge to rethink the sales funnel from a new perspective - the customer's perspective. All too often, salespeople approach the sales process with a funnel filled only with sales techniques and selling activities to utilize. Mark's book challenges this traditional view and redefines sales success by approaching sales from the customer's buying perspective. The Funnel Principle's BuyCycle Funnel design helped my company rethink the way we utilize the sales funnel. After reading Mark's book, we incorporated the BuyCycle Funnel into our sales process and, already, we have seen an increase in our sales performance overall. The Funnel Principle helped us to refocus our sales process and to remember that sales really is about the customer. --Kristi Simone, Innovate! Marketing, Inc.The Funnel Principle presents a revolutionary challenge to rethink the sales funnel from a new perspective - the customer's perspective. All too often, salespeople approach the sales process with a funnel filled only with sales techniques and selling activities to utilize. Mark's book challenges this traditional view and redefines sales success by approaching sales from the customer's buying perspective. The Funnel Principle's BuyCycle Funnel design helped my company rethink the way we utilize the sales funnel. After reading Mark's book, we incorporated the BuyCycle Funnel into our sales process and, already, we have seen an increase in our sales performance overall. The Funnel Principle helped us to refocus our sales process and to remember that sales really is about the customer. --Kristi Simone, Innovate! Marketing, Inc.