You'd Better Have a Hose If You Want to Put Out the Fire: The Complete Guide to Crisis and Risk Communications
"...you don't want to lose the opportunity to learn from Rene A. Henry's three decades of experience." --The Crisis Manager Newsletter, September 15, 2000"A crisis can arise at any time, and this book is an excellent tool to use towards the best possible outcome." --Athletics Administration, June 2000"Every organization needs more practical advice on what to do when, and this book is just the ticket." --Virginia Review, September/October 2000"Every person, organization, company, city and industry that has been involved with, anticipating or subject to a crisis should purchase a copy of this book." --Dr. Marilyn Kern-Foxworth, Florida A&M; University"Rene Henry's book...is chock full of good and bad examples of public relations during crisis situations."  --The PR Network, June 10, 2000"This book is the cloest thing to business preservation insurance that you will find." --Fred Thompson, managing partner, Earle Parlmer Brown"This is a useful, down-to-earth, real-life, no-nonsense approach to crisis communications." --Dr. Priscilla Murphy, Temple UniversityDesigned to aid workplace emergency response, chapters cover workplace violence, natural disasters and the environment. --Professional Safety, June 2000The need for this book is not just at the highest level of major organizations ... the manager of a paint factory, the FBI head of station, the manager of a supermarket, a college president facing some athletic or academic scandal -- the list is endless.  This is better than the ONE MINUTE MANAGER. --Anthony G. Dempster, Houston management consultant and former senior executive with Shell Oil Co.