UX For Dummies (For Dummies (Computer/Tech))
Learn to:Effectively apply UX strategiesDetermine your users to create a meaningful experienceBuild information architecture and content strategyEmbrace testing and metrics to keep your experience relevantApply UX strategies that align with business goalsIf you want to learn the tools and techniques necessary for effective user experience (UX) design, this hands-on guide has you covered. Written by a team of experts from one of the world’s leading UX consultancies,UX For Dummiesdefines what UX is, why you should focus on it, and how you can embrace best practices. What are you waiting for?The A-Z of UX — get the lowdown on UX basics, from understanding how a typical UX project works to how it benefits your business—and everything in betweenTame the beast — survey your competitors, develop content strategy, build the information architecture, and design for specific channelsDive into visual design — develop mood boards; understand typography, color, and photography; build design comps; and create style guidesPut it into action — find out how testing can save your UX, measure your UX and keep it relevant, bring in the experts, and more“X” points on UX — discover 10 reasons the user is your most important consideration, 10 UX principles that never change, and 10 ways to ensure your UX is best in classOpen the book and find:The benefits of good UX designThe building blocks of the UX design processInfo on user experience versus usabilityTips on designing a user journeyWays to determine appropriate content for your usersGuidance on creating a sitemapCommon testing myths in UXThe scoop on capturing and reporting metricsWhere to find UX helpDetermining who your users areKeeping your UX relevant