Global Communication: Theories, Stakeholders, and Trends
"College-level collections specializing in both business and global history will find the second edition of Thomas L. McPhail'sGlobal Communicatons: Theories, Stakeholders, and Trendsoffers important, scholarly insights on the major trends and global network of international communications. Issues affecting media are updated for all new developments since 2002: from the newfound war on terrorism and Iraq war to Arabic media. From world multimedia organization issues to NWICO debates and broadcasting and news corporation challenges,Global Communicationis a must for any student of worldwide communications."Midwest Book Review“Thomas McPhail’s updatedGlobal Communicationis a must-read critical assessment of the current state of the international media in the post-9/11 world. It provides an excellent starting point for discussion about the role of international communication in our global community’s future.”George Barnett, SUNY-Buffalo“An excellent introduction to the major institutional players in global media. McPhail shows how the far-flung operations of media and advertising conglomerates are increasingly shaping information and entertainment around the world.”Michael Curtin, University of Wisconsin“This text can challenge the most adept savvy student. The text effectively fills the gaps and brings companion older texts on international communication up to date.”L. Simone ByrdTrinity University, Washington D.C."A must-read critical assessment of the current state of the international media in the post-9/11 world. It provides an excellent starting point for discussion about the role of international communication in our global community’s future."George Barnett, SUNY-Buffalo--This text refers to an out of print or unavailable edition of this title.