The Blue Line Imperative: What Managing for Value Really Means
'You'd think this book is a heavy read from finance buffs but they break down value so every business owner can measure exactly what value means to them...' (Talk Business, October 2013) "The authors offer excellent guideposts for how to move toward "blue line" decision-making and how to detect the encroachment of "red line" behaviours" (December 2013)