Communication in History: Technology, Culture, Society (6th Edition) (Mysearchlab Series for Communication)
Significant changes to the sixth edition will provide you with greater coverage of major media developments in the past to help you comprehend the full impact and influence of media in maintaining social order and promoting change. 1. Reorganization of the text.The sixth edition has been reorganized to provide greater unity within and among the eightparts of the text. 2. Expanded coverage of major media developments in the pastincludes the role of printing in the rise of the modernstate, and an expanded examination of communication in our own era of proliferating media forms–television, video, digital technology, and the internet. 3. Introductions to each sectionprovide a rationale for that particular section, an explanation of key concepts and transitions, and background material to help you to better appreciate the individual essays. 4. New authors.New authors include Lisa Gitelman, Jonathan Sterne, John Durham Peters, Henry Jenkins, and Manuel Castells. 5. Updated essay selections.New selections address the development of sound recording, the emergence of the modalitiesof broadcasting, television in the new post-mass media environment and the expanding social significance of mobile communications and networks, providing you with a more all-encompassing view of communication history.