Content Everywhere: Strategy and Structure for Future-Ready Content
The Web has moved beyond the desktop, and our content must follow. Through a broad perspective, clear language, and an army of practical suggestions, Sara Wachter-Boettcher guides us through the challenges we face. --Ethan Marcotte, author, Responsive Web DesignThe book you're holding is magic. It cuts through all the noise surrounding structured content and offers immediately useful ways to turn your content from a bunch of scattered pages into a strong, flexible mesh that's ready for countless new uses. And the best part? Wachter-Boettcher walks you through all the reasoning and all the sub-steps of this process without ever losing sight of the real goal: to create and maintain lively, useful content for human beings. If you're looking for a lucid guide to the new challenges content publishers face, you won't find a better one than this. --Erin Kissane, author, The Elements of Content Strategy, and editor, ContentsWebsite, app, social media--and more. Large screen, tablet, smartphone--and more. Are you writing and rewriting for all these different channels and devices? Stop. Get this book. Sara Wachter-Boettcher gives you practical advice in an easy-to-read style with lots of examples. She'll help you write once, structuring your content to be successful wherever and however it appears. --Janice (Ginny) Redish, author, Letting Go of the Words-Writing Web Content that WorksThe book you're holding is magic. It cuts through all the noise surrounding structured content and offers immediately useful ways to turn your content from a bunch of scattered pages into a strong, flexible mesh that's ready for countless new uses. And the best part? Wachter-Boettcher walks you through all the reasoning and all the sub-steps of this process without ever losing sight of the real goal: to create and maintain lively, useful content for human beings. If you're looking for a lucid guide to the new challenges content publishers face, you won't find a better one than this. --Erin Kissane, author, The Elements of Content Strategy, and editor, ContentsWebsite, app, social media--and more. Large screen, tablet, smartphone--and more. Are you writing and rewriting for all these different channels and devices? Stop. Get this book. Sara Wachter-Boettcher gives you practical advice in an easy-to-read style with lots of examples. She'll help you write once, structuring your content to be successful wherever and however it appears. --Janice (Ginny) Redish, author, Letting Go of the Words-Writing Web Content that Works