Senior Housing Marketing: How to Increase Your Occupancy and Stay Full
Diane Twohy Masson is an award-winning certified aging services professional (CASP) with a B.S. in business management and a minor in marketing from Central Washington University. She has also earned advanced social media certification. Masson has worked in senior housing marketing since 1999, after helping her mother find a retirement community. Masson’s management expertise, strategies, and sales team coaching have been instrumental in marketing existing continuing care retirement communities (CCRCs) and developing brand new urban CCRCs in Washington, Oregon, and California.  Masson develops strategies to keep sales volume high, creates brands that become household names with seniors, and orchestrates the right media marketing mix to bring customers to the door, but understands it takes more than that. Existing retirement communities have increased from 90 percent to 100 percent occupancy in just over a year under Masson’s leadership. During a tough economic time, her marketing strategies with a brand new CCRC led to 185 apartment home move-ins within eighteen months. She enjoys public speaking, golfing, traveling, bird watching, writing, hiking, camping, reading, scripture study, and spending time with her family.