The Power of Metaphor: Examining Its Influence on Social Life
"Readers will find in The Power of Metaphor a wealth of examples of how conceptual metaphors are used in various domains, from social and personality psychology (e.g., up is good and powerful, down is bad and weak) to intergroup relations (e.g., pestilence for immigration). The authors of each chapter make a strong case for the role of metaphor in thought and conceptualization, in addition, of course, to the role of metaphor in interpersonal and intergroup communication. Just as important, the four chapters in the final section of the book point out in detail where further research is needed. The future looks bright and busy." --PsycCRITIQUES