Niche Marketing for Coaches: A Practical Handbook for Building a Life Coaching, Executive Coaching or Business Coaching Practice
Essential reading for anyone who's serious about running a life coaching, executive coaching or business coaching practice."A highly recommended resource book that all coaches should own. This book is a marvelous 'insider guide' to the art of defining your coaching niche. It is concise, yet thoroughly comprehensive in its exploration of the sometimes complex subject, whilst remaining an enjoyable book to read with its healthy doses of practical advice, borne out of the author's pure experience. The lack of jargon means that the reader is informed & supplied with the necessary tools to be effective, as well as being given invaluable 'tricks of the trade' to help avoid some of the pitfalls out there in the real world. I have learned a lot from this book and it has changed the way that I now approach marketing as a coach."Hannah McNamara is a successful coach who has the rare quality of actually walking her talk. In her informative new book she shares her secrets of success. A must read for all coaches."This book needs to be in the hands of every coach. Hannah is a master marketeer and knows exactly what coaches need to grasp about the business they love . . . A must read for all coaches who refuse to settle for mediocrity and are going for the gold . . . At last a coaching book about marketing know-how!