Social Media Metrics Secrets
When you open this book, you'll feel as though you're sitting down with an expert who is disclosing rare information about social media metrics. Expert John Lovett taps into his years of training and experience to reveal insider tips, strategies, and secrets for navigating the complex ecosystem of social media metrics. Examples of first-hand case studies demonstrate how to apply measurement to evaluate the impact of social media channels, and additional material shows you how to optimize social media programs based on the results of Social Analytics.The Insider's Guide to:Identifying social media metrics that matterMeasuring Audience, Activity, and ActionsBuilding a social network operations centerActivating social media across the enterpriseUsing the Social Analytics FrameworkExecuting a process of continuous optimizationTracking and measuring your return on investmentPlanning for a socially networked futureThe Secrets series reveals:Authoritative information in highlighted areasExceptional advice in the margin notesUnique insight from years of author experienceRarely revealed tips and techniquesInvaluable shortcuts and workaroundsInsider TipsTips, tricks, and secrets for quantifying social media successValuable InsightsEye-opening strategies for moving beyond "counting metrics" to "business value metrics"Unbeatable AdviceReal-world solutions for developing a scalable framework for social media measurement