StoryBranding: Creating Stand-Out Brands Through The Power of Story
"It is almost too good to be true that this book has finally been written. Jim Signorelli blends years of wisdom with the magic of story in a format that is so accessible it makes me cry that I didn't have it twenty years ago"--Annette Simmons, Best selling author of Whoever Tells the Best Story Wins and The Story Factor"I've done the science research to establish why stories are so powerful for human communications. Jim's book is an excellent practical guide to how you effectively use them."--Kendall Haven, Story Strategist/Author/Master Storyteller"Jim Signorelli masterfully decodes brand storytelling without ever going astray from the business conversation. Therein lies his genius. He remains grounded in a story we can all relate to: delivering a functional framework for how brands can speak truth. An essential must read.--Michael Margolis, president, Get Storied; author of Believe MeAll marketers should read Jim's book, especially those who haven't embraced storytelling. It not only drives home the efficacy of storytelling, but also offers a road map for leveraging this tool to uniquely communicate the human essence of a brand. Thought provoking and useful book."--Dennis Dunlap, CEO, American Marketing Association" We all use stories to communicate with each other--families, friends, or business associates. Jim has captured the essence of how to tell a good story that not only resonates with the listener but drives home the message in a clear and concise fashion."--Russ Umphenour, CEO, Focus Brands<span>"It is almost too good to be true that this book has finally been written. Jim Signorelli blends years of wisdom with the magic of story in a format that is so accessible it makes me cry that I didn't have it twenty years ago"--Annette Simmons, Best selling author of Whoever Tells the Best Story Wins and The Story Factor</span><span>"I've done the science research to establish why stories are so powerful for human communications. Jim's book is an excellent practical guide to how you effectively use them."--Kendall Haven, Story Strategist/Author/Master Storyteller</span><span>"Jim Signorelli masterfully decodes brand storytelling without ever going astray from the business conversation. Therein lies his genius. He remains grounded in a story we can all relate to: delivering a functional framework for how brands can speak truth. An essential must read.--Michael Margolis, president, Get Storied; author of Believe Me</span><span>All marketers should read Jim's book, especially those who haven't embraced storytelling. It not only drives home the efficacy of storytelling, but also offers a road map for leveraging this tool to uniquely communicate the human essence of a brand. Thought provoking and useful book."--Dennis Dunlap, CEO, American Marketing Association</span><span>" We all use stories to communicate with each other--families, friends, or business associates. Jim has captured the essence of how to tell a good story that not only resonates with the listener but drives home the message in a clear and concise fashion."--Russ Umphenour, CEO, Focus Brands</span>''It is almost too good to be true that this book has finally been written. Jim Signorelli blends years of wisdom with the magic of story in a format that is so accessible it makes me cry that I didn't have it twenty years ago''--Annette Simmons, Best selling author of Whoever Tells the Best Story Wins and The Story Factor''I've done the science research to establish why stories are so powerful for human communications. Jim's book is an excellent practical guide to how you effectively use them.''--Kendall Haven, Story Strategist/Author/Master Storyteller''Jim Signorelli masterfully decodes brand storytelling without ever going astray from the business conversation. Therein lies his genius. He remains grounded in a story we can all relate to: delivering a functional framework for how brands can speak truth. An essential must read.--Michael Margolis, president, Get Storied; author of Believe Me''All marketers should read Jim's book, especially those who haven't embraced storytelling. It not only drives home the efficacy of storytelling, but also offers a road map for leveraging this tool to uniquely communicate the human essence of a brand. Thought provoking and useful book.''--Dennis Dunlap, CEO, American Marketing Association''We all use stories to communicate with each other--families, friends, or business associates. Jim has captured the essence of how to tell a good story that not only resonates with the listener but drives home the message in a clear and concise fashion."--Russ Umphenour, CEO, Focus Brands</span>