Global Marketing and Advertising: Understanding Cultural Paradoxes
“This book covers the material without belaboring the point.  It is perfect for a liberal arts course.  It is well-organized, clearly written, and interesting.  It is also the right length. “(Christine M. Von Der Haar 2013-06-19)I love all of the advertising examples and the variety of photos of advertising from all over the world."(Deborah DeLong 2013-06-19)"The incorporation of culture and marketing theory in one cohesive text."(Patrice Prusko Torcivia 2013-06-19)