The LinkedIn Code: Unlock the largest online business social network to get leads, prospects & clients for B2B, professional services and sales & marketing pros
Being given a tool without some indication of what it is, how it works, why it works, and what happens when it is effectively put to work ensures that the tool will probably be set down. The potential user will go back to doing the work the same way it has always been done. I say this with confidence as I look at my bookshelf and see a number of professional how-to books that did not engage me past the preface or the introduction to the first chapter.In exploring why, three things became evident. First, I was drawn to many of the books on my shelf because of the author or title. Second, I did not take the necessary time to evaluate whether my identified need was addressed by the purpose of the book or in the content developed for the author's "target audience". Third, despite a positive connection between the purpose of the book and my need, I wasn't necessarily committed to the work required to see the positive outcome I desired.In order to support your success, I provide below a list of the "target audience" I believe will see the most benefit from my book here in the preface. Take a moment to review the list to see whether this book is ideal for you. I also lay out the purpose of the book and the strategies I will use to help you along the way.The target audience includes:* Professional Service Providers (e.g. attorneys, accountants, financial services)* B2B1 Sales Professionals & Sales Leaders* B2B Business Owner  * Coaches & Consultants* Speakers & Authors* Marketing Professionals* Website Designers* Graphic Designers* Social Media Consultants* Professional Writers* Virtual Assistants* Recruiters* Anyone who wants to begin generating leads and sales using LinkedIn!  The purpose of my book is simple. I want to help you, and your business, successfullygenerateleadsusingtheLinkedInplatform.Todothis,Iwillshare my knowledge and experience, industry best practices, relevant case studies, concept-driven exercises, and tools that can be practically and immediately applied. In essence, this book offers you the opportunity to practically apply what you read as you read it. If, at this point you are seeing connections, identifying with the purpose of the book, and committed to doing the work ... Let's get started!Melonie Dodaro