The Loyal Customer: A Lesson From a Cab Driver
"The Loyal Customeris a fun-to-read and easy-to-understand book.  It is a must read for every employee of any business that wants to have repeat business.  And who doesn't?"  --Dr. Tonly Alessandra, author ofThe Platinum RuleandCharisma"A lesson in customer loyalty that you'd better take before your competition does!"   --Jeffrey Gitomer, author ofThe Sales BibleandCustomer Satisfaction is Worthless, Customer Loyalty is Priceless"Shep not only spins an entertaining tale of a cab driver who takes customer service to new levels, but he helps the reader develop a clear blueprint on how to improve service in their own business."   --Rick Snyder, Senior Vice President at Enterprise Rent-A-Car"The powerful lesson so simply taught inThe Loyal Customeris as old as business itself.  Great service creates loyal customers, which in turn creates greater profits.  Bravo, Shep Hyken for illustrating such an important lesson in such an entertaining way!"  --Michael LeBoeuf, Ph.D., author ofHow to Win Customers and Keep Them for Life"The typical business loses half of their customers every 48 months. The companies that create the most value keep the business. Read this lesson and rediscover the word SERVICE and what it really means."   --Tom Pall, Vice President Sales SBC Directory Operations