Public Relations Disasters: Talespin--Inside Stories and Lessons Learnt
""In my experience, case histories communicate the principles of effective crisis management probably better than any other form of education...So imagine my delight to receive a copy of Talespin...Gerry can tell a story succinctly, in an entertaining style that also educates the readers. His ""lessons learnt"" text boxes, alone, are worth the price of the book.""