Fresh Passion: Get a Brand or Die a Generic
Michael D. Brown, a career consultant, author, and motivational speaker, adds: "In this continuing economic tsunami of 2013, you must be clearly purposed and focused on success with a well-defined and proven game plan to transition yourself from a generic to a fresh and powerful personal brand," he says. Companies and organizations can no longer afford to invest in generic employees with anemic or non-existent ROIs; and they're not able to be competitive if they don't have a fresh, branded and competitive workforce.Forbes.comAccording to Brown, it's not enough to do good work under the radar. In addition, you need to build a personal brand that offers value to others at your organization, as well as clients and customers.Publishers WeeklyHaving a successful personal brand is the difference between havinga job and having a career," says Brown. "If you allow yourself to be'generic,' that is, one more average stiff with no obvious special,outstanding, and competitive qualities, you will not attract people andsuccessful opportunities to you."