Google Advertising Fundamentals Exam Prep Guide for AdWords Certification (SearchCerts.com Exam Prep Series) (Volume 1)
I research and publish exam prep materials for the search, display, and video AdWords certifications. I personally hold these and renew more often than necessary. My advertising and sales background is wide across search, display, spot TV, events, and print. The nuts and bolts of how those work are different, but they serve the same purpose. Earlier experience includes news production and military service, and I hold an MA and BA, both in communication from public universities in my native Texas. These things make me unusual in the halls of many companies and give me a big advantage when it comes to conveying what I learn to others. These days I live in Queens, NY where distance running is even harder to pursue. My day job finds me researching and evaluating digital advertising practices. - Keith PennThere’s nothing better than an email from a user, so please send yours to Keith@KeithPenn.com.