Storytelling in Business: The Authentic and Fluent Organization
"It is unusual to find solid research and practical guidance blended as skillfully as in this well-validated, readable, and practical guidebook . . . A valuable resource for rhetoricians as well as business scholars and practitioners. Highly recommended."—M. S. Myers,Choice"Forman provides compelling case studies that show why storytelling works in a business setting. . . She writes, 'Stories can cut through the busyness to capture attention, engage and influence people, create meaning, exemplify values, and gain trust.'"—Sharon Shinn,BizEd