101 Media and Marketing Tips for Salon Owners, Stylists and Managers
The authors of this book have mixed and complimentary skills.  Nanette Miner is known as a marketing maven for small businesses and independent professionals.  Gino Moncada has beaten the odds - that 2 out of every 3 new salons go out of busines in the first three years - and operates a highly successful salon using many of the tips offered in this book.  The combination of marketing accumen and salon-specific techniques overcomes the typical salon-owner's situation: the knowledge of how to be a great stylist (and artist) but not how to build and grow the business.  We are pleased to publish this very unique and very beneficial book, for a field that has been greatly underserved in this arena.