Global Business
"This text is a welcome addition to the study of international business for students all around the world. An www.cengage.co.uk/pengmeyer" - Zoltán Antal-Mokos PhD, Professor of Strategy, ESMT European School of Management and Technology, Germany"This book is essential reading for students of international business and complements the traditional US perspective" - Dr. Gabriele Suder, Professor of European & International Business, SKEMA Business School, France"This textbook offers an excellent introduction to international business, with a focus on Europe that is often" - Dr. Grazia D. Santangelo, Professor of Economics, University of Catania, Italy--This text refers to thePaperbackedition.