Every Guest is a Hero: Disney's Theme Parks and the Magic of Mythic Storytelling
Adam has done something very important. He goes right to the heart of what makes things work and why they don't work. If you want to be an Imagineer, are an Imagineer, or enjoy playing armchair Imagineer, then you will want a copy for your collection.  -Sam Gennawey, MiceChat.comBerger's central thesis of applying the hero logic to Disney theme park attractions provides a wonderful starting point for analysis. It's always interesting and will certainly provide fodder for further discussion.  -Kevin Yee, UltimateOrlando.comEvery Guest is a Hero tells how the Imagineers use every resource to tell a story. This is truly an amazing, well-thought out and interesting book that every Disney lover (and even those few non-Disney lovers in the world) should read.  -Janice Brady, The Adult Side of DisneyThis book tells us not just how visitors enjoyed the ride but why they enjoyed it and how this enjoyment was brought about.Every Guest is a Heromakes fascinating reading for aspiring theme park designers, psychologists and anyone interested in the visitor experience.- Charles Read, blooloop.comFans that want a deeper look at the attractions will love this, as well as people who are interested in designing attractions. If you have an interest in learning more about what goes on behind the scenes of the attractions, story-wise, make sure you pick it up. - George Taylor, Communicore Weekly Podcast