Sport Marketing - 3rd Edition
Bernard J. Mullin, PhD,is currently president and chief  executive officer of Atlanta Spirit, LLC. In this role he is in charge of  guiding all facets of the Spirit's operations, including overseeing all  team and business operations for the NBA's Hawks and NHL's Thrashers and  management of the world-class Philips Arena.Mullin has nearly 30 years of experience in the sport management industry,  involving executive positions with professional teams and leagues where he  specializes in start-ups and turnarounds, breaking numerous all-time league  ticket sales and attendance records. Before coming to Atlanta, Mullin  served as the NBA's senior vice president of marketing and team business  operations. Mullin has also served as president and general manager of a  minor league hockey team, the IHL's Denver Grizzlies; senior vice president  of business operations for the Colorado Rockies; and senior vice president  of business for the Pittsburgh Pirates. He has also acted as the owner's  representative on major design and construction projects, including Coors  Field and University of Denver's award-winning athletic facilities.Before and during his career in professional sports, Mullin spent several  years in intercollegiate athletics and higher education. He served as vice  chancellor of athletics for the University of Denver and as professor of  sport management at the University of Massachusetts.  Mullin holds a PhD in business, an MBA, and an MS in marketing from the  University of Kansas, where he coached the varsity soccer program, and a BA  business studies from Coventry University in England, where he played  soccer semiprofessionally for the Oxford City Football Club.Stephen Hardy, PhD,is professor of kinesiology and coordinator of  the sport studies program at the University of New Hampshire, where he is  also an affiliate professor of history. At UNH since 1988, he serves as  faculty representative to the NCAA and chairs the president's Athletics  Advisory Committee. In 2003-2004, he served as interim vice provost for  undergraduate studies.Hardy has also taught at the University of Massachusetts (where he earned  his PhD), the University of Washington, Robert Morris College, and Carnegie  Mellon University. Over three decades, he has taught courses in sport  marketing, athletic administration, and sport history, as well as a popular  introduction to the sport industry. BesidesSport Marketing, his  publications includeHow Boston Played(1982, 2003) and numerous  articles, book chapters, and reviews in academic presses. His reviews and  opinions have also appeared in popular outlets such as theBoston  Globe, theNew York Times, and theSports Business  Journal. From 1995 to 1999, he was coeditor of theSport Marketing  Quarterly. In 1997, he was elected a fellow of the American Academy of  Kinesiology and Physical Education. In May 2001, he won the Lifetime  Research Award from UNH's School of Health and Human Services.Hardy has extensive experience in college athletics. He played hockey for  Bowdoin in the late 1960s and cocaptained the 1969-70 team with his twin  brother, Earl. After coaching stints at Vermont Academy and Amherst  College, he joined the Eastern College Athletic Conference in 1976, where  he served as assistant commissioner and hockey supervisor until 1979.  During this time, he supervised collegiate championships in venues such as  the Boston Garden and Madison Square Garden, and he worked closely with the  NCAA Ice Hockey Committee and its affiliated championships. He served on  the board of directors of the America East Athletic Conference from 2000 to  2002. In 2003, he was selected by the Hockey East Association as one of 20  special friends to celebrate the league's 20th anniversary.William A. Sutton, EdD,currently serves as a professor and  associate department head for the DeVos Sport Business Management graduate  program at the University of Central Florida. In addition to his duties at  UCF, Dr. Sutton is the founder and principal of Bill Sutton & Associates, a  consulting firm specializing in strategic marketing and revenue  enhancement. Before assuming his current positions, Dr. Sutton served as  vice president of team marketing and business operations for the National  Basketball Association and has held academic appointments at Robert Morris  University, Ohio State University, and the University of Massachusetts at  Amherst.In addition toSport Marketing, Dr. Sutton is a coauthor ofSport  Promotion and Sales Management. He has also authored more than 100  articles and has made more than 100 national and international  presentations. Dr. Sutton is a past president of NASSM and a founding  member of the Sport Marketing Association (SMA) andSport Marketing  Quarterly, where he has also served as coeditor. Dr. Sutton is a  featured author forStreet and Smith's Sports Business Journal(SBJ)  and for the basketball strategy and business magazinesBasketball  GiganteandFIBA Assistpublished in Italy.Dr. Sutton's professional experience includes service as a special events  coordinator for the City of Pittsburgh, a YMCA director, vice president of  information services for an international sport marketing firm,  commissioner of the Mid-Ohio Conference, and cofounder and principal of the  consulting firm Audience Analysts. Dr. Sutton received his BA, MS, and EdD  from Oklahoma State University, where he was inducted into the College of  Education Hall of Fame in 2003. Dr. Sutton is also an inaugural member of  the Robert Morris University Sport Management Hall of Fame (2006).