The Material Child
"The Material Childis well-­structured, easy to read and informative ... By using a sociocultural approach, Buckingham highlights the importance of examining the 'whole picture' rather than just focusing on individual aspects of consumption.The Material Childhas wide appeal and will be of interest to individuals working in childhood or cultural studies, education, media, marketing and politics."Cultural Studies Review"The Material Childcuts through the sanctimonious moral rhetorics and panics of contemporary life illuminating the complexities that have made the child consumer the site of unrelenting cultural anxiety. With characteristic insightful and deft analysis, David Buckingham successfully reframes how we might comprehend public debates regarding children and the commercial world and thus how we may forge new responses to ongoing changes in economic and social life. This work immediately takes its place in as a standard and must-read for anyone interested in childhood, politics, media and consumer culture."Daniel Thomas Cook, Rutgers University"This book represents a timely and most welcome intervention into the polarised and emotive debates about children and consumer culture. David Buckingham takes us on an authoritative journey through the twists and turns of the arguments towards a more nuanced understanding of the complexities of the unequal diverse and relationships children now have with the global commercial markets. This book is essential reading for those seeking to understand children's experiences of living in contemporary capitalist societies."Allison James, University of Sheffield