Bitten by Twilight: Youth Culture, Media, & the Vampire Franchise
«This lively collection of essays explores the narrative riches of the Twilight stories themselves even as it looks seriously at the ways they have been marketed and taken up both by their passionate fans and by critics who see them as evidence of a range of cultural and political problems.»(Janice Radway, Author of ‘Reading the Romance: Women, Patriarchy, and Popular Literature’, Professor of Communication Studies/Rhetoric and Gender Studies and American Studies, Northwestern University)«Team Edward. Team Jacob. Twilighters, Twihards, and Twilight Moms. Merchandise from clothing to jewelry to BarbieTM dolls. ‘Bitten by Twilight’ critically examines the extraordinary franchise of Twilight and pushes our thinking in new directions. In this diverse and engaging collection, we learn what it is about Twilight that both appeals to us and enrages us.» (Sarah Banet-Weiser, Author of ‘Kids Rule! Nickelodeon and Consumer Citizenship’, Associate Professor, Annenberg School for Communication and American Studies and Ethnicity, University of Southern California)«Bitten by Twilight presents us with an enlightened look into the world of vampires, werewolves, and fan culture and romance narratives. The editors and contributors to this book appreciate the significance of the stories, movies, and artifacts as a culturally gendered phenomenon and present a variety of lenses through which to appreciate this popular franchise.» (Norma Pecora, Author of ‘The Business of Children’s Entertainment’, Professor, School of Media Arts and Studies, Ohio University)