Building a Big Small Business Brand ( How to turn your brand into your most valuable asset)
"This book belongs in the hands of every small business owner serious about beating their competition and becoming more successful than ever imagined.Building a Big Small Business Brandshows how with real-world examples and plenty of eye-candy to make it worth reading over and over again.  It also belongs in the hands of every graphic designer, providing tools to help communicate to their clients the ever increasing importance of branding." - Glenn Taylor Owner, ChromaGraphicsFor many small businesses, branding is the last thing owners ever think about. It's just not what we do. If you follow Dan's advice, you'll be capable of creating a memorable brand and image that big businesses (Fortune 500 companies) spend countless resources on. This book helps you manage your branding at a level most professional businesses can never achieve. --Marco Giancroce, Morevent Heating, Cooling & PlumbingAs a business owner, author and Certified Nutrition Consultant, I know firsthand how challenging it is to manage a marketing plan while keeping up with a day-to-day business tasks. Dan s book contains solid tips that simplify this process and demystify the brand strategies that elude so many businesses. --Diane Sanfilippo, Balanced Bites, New York Times bestselling authorI am a small service business entrepreneur of over a decade and a half. Having survived the recent recession without layoffs and mostly staying in the black, I considered myself lucky and well-skilled in great customer service and business sense. It was not until this year that I came to the realization that our homespun clip art logo and poor branding had been holding back our growth since the day we opened our business. A survey revealed that 45 percent of people in our rural town who had not used our services did not know who we were. Our new truck wrap design was turning into extreme frustration, and I saw our logo, which I thought was unique, on a bail bonds company! Talk about an eye opener!Building a Big Small Business Brand, is invaluable to new and seasoned entrepreneurs alike. The proven concept of building a brand around a memorable, unique logo especially in small business is priceless. My only regret is waiting for 16 years before being educated by Dan and his book. This is a must-read for potential and existing small business owners. I just hope my competitors don t get wind of this. --Lamont Goldstein, All American Plumbing, Heating & Cooling