Thumbonomics: The Essential Business Roadmap to Social Media & Mobile Marketing
The #1 complaint I hear when speaking with entrepreneurs about social media is the amount of time it takes to keep up with it. I highly recommend Thumbonomics to these crazy busy business owners as a real roadmap to success. Lutze outlines a clear plan of attack and demonstrates how to achieve a high ROI from your social and mobile marketing plan. It's a must read for any CEO or leader. --Laura Stack, President of the National Speakers Association and Author of SuperCompetentHeather Lutze clears through the wild brush of techno-babel speak with decisive flair. Her clear, bullet lists of actionable take aways promise to make this an indispensable guide for successful entrepreneurs in the coming years. --Gillan Muessig, Founding President, SEOMoz.orgThumbonomics was a great for me as I have been amused at social media and pretty decided it was not worth investment for us. Heather' book is extremely insightful and addressed all of my fears and concerns about how it would affect our company. I think it is a must read for all management as it is only when we as managers truly understand how profoundly the internet will affect all facets of our business that we will be able to empower our team to rise to this challenge. --Laura StackThumbonomics is like having a personal coach for social media marketing mastery. With passion, wit and clarity, author Heather Lutze provides a process that works, broken down is simple, manageable steps anyone can follow. I recommend it highly. - Anthony Robbins, World renown authority on psychology of leadership, negotiations, organizational growth and peak performance --Anthony Robbins, World Renowned authority on psychology of leadership,Thumbonomics was a great for me as I have been amused at social media and pretty decided it was not worth investment for us. Heather' book is extremely insightful and addressed all of my fears and concerns about how it would affect our company. I think it is a must read for all management as it is only when we as managers truly understand how profoundly the internet will affect all facets of our business that we will be able to empower our team to rise to this challenge. --Jeff Amon, VP Sales, Global Product Resources