Grassroots Marketing for Authors and Publishers
Shel Horowitz is an accomplished professional consultant and practitioner in the art and science of small press publishing. Shel draws upon many years of hard won experience and expertise to write and publish "Grassroots Marketing For Authors And Publishers", a 292-page compendium of descriptive commentary, advice, tips, techniques, resources, instructions, and examples of how an author can go about successfully marketing their book in a highly competitive and often volatile marketplace. Shel has included seven different marketing models that authors can draw upon to create inexpensive yet very effective websites as part of their overall book marketing strategy. Also included are two complete, full-length marketing plans that are actually based on two of Shel's author clients. Examples of eight actual press releases and six successful media pitches are provided as templates. Exemplary anecdotal stories drawn from some forty-one authors and publishers, plus about a dozen publishing industry experts, provide aspiring authors with real-life examples of what they can do to promote and marketing their book regardless of genre. Enhanced with a 16-page resource appendix listing dozens of useful books, website, publications, book coaches, organizes, etc., "Grassroots Marketing For Authors And Publishers" can be considered an informed, user friendly, 'how to' book marketing seminar/workshop in a single volume. Of special note are Shel's commentaries on why books (and their authors) fail in bookstores, online marketing, and operating profitably in a market where only about ten percent of self-published and small press titles sell more than 1000 copies. It should be noted that the Midwest Book Review is favorably cited on seven occasions within the pages of "Grassroots Marketing For Authors And Publishers". Nevertheless, there is no conflict of interest when strongly recommending "Grassroots Marketing For Authors And Publishers" to the attention of 'midlist' authors of major publishing houses who find themselves shouldering the burden of promoting and marketing their books, self-published authors who have established their own imprint, authors who utilize the services of Print-On-Demand (POD) companies to turn their manuscripts into finished books, as well as authors whose books are published by small presses and niche publishers. "Grassroots Marketing For Authors And Publishers" is the ideal reference manual for anyone having to promote a book with little or no available capital for publicity and promotion. Indeed, studying Shel's advice and instructions carefully could well make the difference between commercial success or failure for an author or a publisher. --Midwest Book ReviewShel Horowitz is a generous, highly experienced marketer of books and general items. Known for his focus on ethical marketing, the author has put together an essential reference book for the independent press and self-publishing industry. With over 170,000 new books being published a year, it has become extraordinarily difficult to get seen among the crowd of other books and publishers. Shel's book gives practical guerrilla marketing ideas and procedures that give the little guy at least a chance of getting seen and bought in the market place.He provides strategies and examples of how these strategies can be executed. He covers all the marketing aspects of book selling and explains how and why the industry works as it does. If you are thinking of writing a book; if you have even been fortunate enough to have been accepted by a major publishing house, you will find all the marketing aspects you will be expected to use to maximize book sales. We rated this book a high four hearts. --Heartland Reviews"Shel is the ultimate frugal marketer. If you don't want to spend a lot of money marketing your books--but you still want to sell a ton of books--read his book. He provides lots of doable ideas that don't cost a lot of money but can produce great results."--John Kremer, editor, Book Marketing Update and author, 1001 Ways to Market Your Books"A brilliant potpourri of marketing tidbits and little-known tricks of the book publicist's trade."--Fern Reiss, author, The Publishing Game series"Dynamite stuff! I have even more respect for you as a knowledgeable colleague after reading Grassroots Marketing for Authors and Publishers! The 'Google' chapter alone is worth the price of the book. And the real-life marketing plans stimulate thinking and present strategies any author or publisher can modify for their own books."--Marilyn Ross, CEO, SelfPublishingResources.com, author The Complete Guide to Self-Publishing/Companion, Jump Start Your Book Sales, etc."Plan ahead. Determine the location and size of your market before your write the book and buy this book now--it will show you how--and much more."--Dan Poynter, The Self-Publishing Manual."It's clear that Shel Horowitz not only wants you to be one of the rare successes in a very crowded book marketplace, but that he knows what he's talking about. Practical and frugal suggestions on every page that will get your book noticed--and bought!"--Rick Frishman, co-author, Guerrilla Marketing for Writers, Author 101, etc., and CEO, Planned Television Arts"Shel Horowitz is one of the most creative and frugal Publicity Hounds I know. His book is jam-packed with ideas, tips, marketing examples from other successful authors, and even some fun and quirky ideas that will make your books fly off the shelves. The many bulleted 'to do' lists will keep you on track and on budget."--Joan Stewart PublicityHound.com"Outstanding toolkit! Every author can profit from these practical, low-cost tips and techniques to sell and promote their books!"--Marisa D'Vari, author of Building Buzz: How to Reach and Impress Your Target Audience and four other books"Valuable tips and insights are scattered throughout his book including areas such as endorsements, book reviews and awards. Tapping into your personal networking possibilities and even hooking the traditional media and how to give a great interview. Also in GRASSROOTS MARKETING Horowitz will teach you the straight story about how bookstores work then libraries and the online bookstores like Amazon. Finally in his advanced marketing section, he covers speaking to sell books, trade shows and book fairs, affiliate and joint-venture marketing, advertising and direct mail plus how to extend your brand and increase your profits. This book is another valuable resource for any book author or publisher."--Terry Whalin, Author, Jumpstart Your Publishing Dreams --Endorsements from Publishing Experts--This text refers to an out of print or unavailable edition of this title.