The Power of Storytelling: Captivate, Convince, or Convert Any Business Audience UsingStories from Top CEOs
"This book is a must for anyone who writes or delivers speeches.  Jim's techniques bring results that are instant and dramatic." Virgil ScudderVirgil Scudder, CEO speech coachVirgil Scudder & Associates, Inc."Thanks to Jim for a indispensable resource for leaders who aim to make a lasting impact with their words."Dana RubinDirector,New YorkSpeechwriters Roundtable"Executives who know how to tell effective business stories will influence audiences, motivate employees, and get good media attention.  All executives need to master this communication skill.  The wisest of executives will turn to this book to learn how."Joan DetzAuthor ofHow To Write & Give A Speech"When I picked up the book, I looked first for stories of CEOs I know or feel I know.  The stories ring true, as does Jim's expert advice on putting the stories to use." Frank OvaittPresident and CEOInstitute for Public Relations"This is the strategic playbook for today's leaders who must use the power of story to inspire and lead greatly." David MoreyVice Chairman, Core Strategy GroupAward-Winning Author,The Underdog Advantage“More and more we find that communications impact goes up exponentially when we use stories to illustrate the point, even in the B2B environment. This book is a wonderful resource for inspiring, engaging and insightful stories that can be used to great effect both in or outside the workplace.”Greg GibbonsHead of Communications, Infrastructure & Cities SectorSiemens AG“Bravo, Jim Holtje, for reminding data-driven CEOs and communications professionals that a personal anecdote, a fable, a parable or a case history well told is always more humanizing and powerfully persuasive than an eye-glazing recitation of facts.”Michael MorleyFormer President, Edelman International; adjunct professor, NYU; author of The Global Corporate Brand Book“The  Power of Storytelling is fresh, entertaining, and most of all, useful.   The anecdotes in Storytelling demonstrate how stories can best be told -  but at the same time they also provide quick, powerful lessons in  management, leadership, motivation, and human nature that can be put to  practical use in any organization.”William M. Murray    President & COOPublic Relations Society of America (PRSA)“Holtje  understands that telling a good tale means delivering the satisfaction  of authenticity. This book is not only a little vault of anecdotal  business gems, it is an arsenal of high-powered narrative artillery that  every savvy businessperson should command. The book is a pleasure and a  revelation”.Jack GriffinAuthor of How to Say It at Work and How to Say It for First-Time Mangers