The Customer Experience Revolution: How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever
The Customer Experience Revolution is a book that everyone who wants to succeed in business must read. --Todd Robinson, Founder and Former Chairman, LPL FinancialCompanies that delight their customers outperform their peers. This guidebook tells us why and how they do it in industries as diverse as retailing, smartphones, food service and driver education. I highly recommended it to anyone building a customer-focused business or refocusing an existing business on the experience of the customer. --Larry Tesler, Larry Tesler Consulting, former Vice President and Chief Scientist, Apple ComputerWe ve all heard about great companies like Starbucks, Apple, and Intuit, and we enjoy great experiences with them every day. However, few of us can truly articulate what it is that each of these experiences does for us, much less how we might replicate the experience in our own companies. The Customer Experience Revolution provides us with a great framework of understanding those experiences. It is a mustread for leaders who want to drive great customer experiences within their own organizations. --Steve Albee, Senior Vice President, Union BankCompanies that delight their customers outperform their peers. This guidebook tells us why and how they do it in industries as diverse as retailing, smartphones, food service and driver education. I highly recommended it to anyone building a customer-focused business or refocusing an existing business on the experience of the customer. --Larry Tesler, Larry Tesler Consulting, former Vice President and Chief Scientist, Apple ComputerWe ve all heard about great companies like Starbucks, Apple, and Intuit, and we enjoy great experiences with them every day. However, few of us can truly articulate what it is that each of these experiences does for us, much less how we might replicate the experience in our own companies. The Customer Experience Revolution provides us with a great framework of understanding those experiences. It is a mustread for leaders who want to drive great customer experiences within their own organizations. --Steve Albee, Senior Vice President, Union BankCompanies that delight their customers outperform their peers. This guidebook tells us why and how they do it in industries as diverse as retailing, smartphones, food service and driver education. I highly recommended it to anyone building a customer-focused business or refocusing an existing business on the experience of the customer. --Larry Tesler, Larry Tesler Consulting, former Vice President and Chief Scientist, Apple ComputerWe ve all heard about great companies like Starbucks, Apple, and Intuit, and we enjoy great experiences with them every day. However, few of us can truly articulate what it is that each of these experiences does for us, much less how we might replicate the experience in our own companies. The Customer Experience Revolution provides us with a great framework of understanding those experiences. It is a mustread for leaders who want to drive great customer experiences within their own organizations. --Steve Albee, Senior Vice President, Union Bank