How to Succeed as an Independent Consultant
The world of consulting is constantly changing in response to shifting economic realities and new technologies. In this new edition of the classic guide How to Succeed as an Independent Consultant, expert David Zahn updates Herman Holtz’s sage advice to fit the new business landscape and take account of developments affecting the business.No matter what your field of expertise, How to Succeed as an Independent Consultant will help you win clients through a variety of practical, proven techniques you’ll find only here. Packed with real-world, effective business-driving tactics–as well as up-to-the-minute advice on getting the most out of new technologies–this helpful guide will show you how to market yourself in new ways, soar over IRS hurdles, and grow your home-office operation into a thriving practice. Information added to this edition also addresses the special concerns of internal consultants–those professionals who work in-house, but provide the same service and expertise as outside consultants.With helpful details and step-by-step advice, How to Succeed as an Independent Consultant will show you how to:Launch your consulting career–from finding assignments to leveraging your skillsUse three simple rules to succeed spectacularly at your first client meetingPrepare for any sales situation and avoid common pitfalls when delivering your pitchManage your finances, including insurance and taxes, so you can keep your business above-board and in the blackUnderstand the latest ideas in marketing–and how to use the Internet, e-mail, and other technologies to attract more clientsWrite an air-tight proposalAffordably produce your own press releases, brochures, and other sales and promotional materialsGet the best deal possible when you negotiate fees and contractsMaintain the highest ethical standards for every projectIndependent consulting is more popular than ever and competition is fierce. How to Succeed as an Independent Consultant gives you a head start and a lasting edge with fully actionable advice you’ll find in no other book. Updated with the help of readers just like you, this new edition is more useful, helpful, and comprehensive than ever.