The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century
When Albert Lasker dove head first into the ad game in 1898, it was a field of circus buskers and snake oil salesmen. A consummate perfectionist, Lasker changed the game and established dozens of new concepts, including copywriting, keyed ads, market research, soap operas, boxtop premiums, establishing a "reason why" the consumer should buy, and "truth in advertising" (in order to sell a product as the "best," it truly has to be the best). Much like Mad Men's Donald Draper, Lasker was a genius at selling products, and Cruikshank and Schultz present him, warts and all, but don't limit their focus to Lasker's time in the game. Advertising was but the first of his many conquests. He used the skills he honed at Lord & Thomas in politics, shipping, baseball, social services, and even art collecting. Despite its title, The Man Who Sold America isn't about advertising; it's about how Albert Lasker created and applied industry methods to all facets of society, revealing the industry's amazingly insidious reach into the every day.(c) Copyright PWxyz, LLC.  All rights reserved.