Mash-up!: How to Use Your Multiple Skills to Give You an Edge, Make Money and Be Happier
Executives, entrepreneurs and Generation Flux - defined by Fast Company as those with "a mind-set that embraces instability, that tolerates - and even enjoys - recalibrating careers, business models and assumptions.""Sanders and Sloly use edgy language and… drop some big names (q&a's with Dave Stewart, formerly of the Eurythmics, and Kevin Roberts, CEO of Saatchi & Saatchi) to introduce their big idea-'mashing' or 'going plural' with your talents is essential in this fast-moving world. The authors try to help readers identify the skills that give them the edge, understand what 'drives' them, and how to craft their story and promote marketable skills. …[T]he message that employers today are seeking not specialists but workers with a range of talents and skills could help job seekers prepare and present themselves optimally."--Publishers Weekly"[A] fine, essential guidebook to living life on several levels and tells how to mash-up skills an interests by picking business ideas that support each other. …It's a fine pick for any business holding."--California Bookwatch