The New Handshake: Sales Meets Social Media
• Offers an unprecedented and definitive book that addresses social media and sales• Introduces "The New Handshake," a novel approach to selling that incorporates social media into the sales process• Presents a convincing, fact-based case for using social media to engage the 21st-century buyer• Delineates the strengths of the top three social media platforms—Facebook, LinkedIn, and Twitter—to explain how to capitalize on each• Offers a road map to incorporating an effective social media sales strategy into any business culture• Enlightening case studies of the use of social media in sales, including Facebook, Twitter, LinkedIn, blogging, and social bookmarking• Written with the input of contributing experts in the field of social networking, sales, communication, and consumer purchasing behavior• Includes ten ways to boost ROI using the "New Handshake" methods• Illustrations depicting the Tannebaum and Schmidt decision-making model, as well as screenshots from blogs, Constant Contact, Delicious, Digg, and LinkedIn• A complete bibliography serves as a handy resource guide