The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications
"Professor Meyer's Fast Path framework is an essential tool for developing and commercializing new product lines from within a corporation. We have used this approach at Masterfoods USA and have found it invaluable in creating the process and culture needed for new venture success."--Robert Gamgort, President Masterfoods USA"Grow or die.The Fast Path to Corporate Growthshows how to execute the compellingly pragmatic growth strategy of new market applications growing into markets adjacent to your core business. This is a can do book--each chapter is rich in examples that show how the method can be applied across a broad range of industries. Straightforward, insightful, actionable--the state of the art in real world business innovation."--Harry West, VP of Strategy and Innovation Continuum"Professor Meyer's Fast Path framework is an essential tool for developing and commercializing new product lines from within a corporation. We have used this approach at Masterfoods USA and have found it invaluable in creating the process and culture needed for new venture success."--Robert Gamgort, President Masterfoods USA"Grow or die.The Fast Path to Corporate Growthshows how to execute the compellingly pragmatic growth strategy of new market applications growing into markets adjacent to your core business. This is a can do book--each chapter is rich in examples that show how the method can be applied across a broad range of industries. Straightforward, insightful, actionable--the state of the art in real world business innovation."--Harry West, Vice President, Strategy and Innovation Continuum"Fast Path To Corporate Growthdoes an excellent job of turning business experience into an actionable strategy for growth. Professor Meyer combines the insights of accomplished academic research, with the practical experience of companies whom he has assisted in the development of effective growth strategies. This work is easy to read and is filled with real world examples that the reader can use to develop plans for their own companies. We recommend this book to all business managers interested in platform management and growth."--Mark Anzani, Vice President, IBM System z Hardware Products, and George Walsh, Chief Technology Officer, System z