Healthcare Philanthropy: Advance Charitable Giving to Your Organization's Mission (ACHE Management Series)
Drawing on a wide array of studies, interviews with practitioners, and a refreshing dose of common sense, [Betsy] introduces and builds concepts central to fostering and maintaining viable and productive philanthropic programs capable of providing significant, reliable support to healthcare institutions.--William C. McGinly, PhD, CAE, President, Chief Executive Officer, Association for Healthcare Philanthropy