Internet Business Manifesto: Www.Strategicprofits.Com
Rich Schefren is the Founder and President  of Strategic Profits, and the "coach to the  Internet Gurus."    After graduating from Case Western Reserve University, summa cum laude as an accounting major, Rich was recruited by Arthur Anderson's Strategic Planning Division. There he garnered several awards and then jumped at the opportunity to take over his family's struggling clothing business.    When Rich turned that business into Soho's hottest eclectic clothing boutique, with loyal customers like Prince and Uma Thurman, he was hooked on being an entrepreneur. Through his unique marketing ideas, the business had revenue growth from $1.5 to over $6.5 million in just three years.    Next Rich invested $7500 to create a hypnosis center which expanded to multiple locations and generated over $7 Million a year, within four years. Rich then wanted to share his success secrets and developed a program for other hypnosis centers to achieve the success he had. When he made $287,000 in one week selling the program, he knew he was on to something big.    Rich parlayed his offline successes and marketing prowess into an information product business. Over the next 2 years he established joint ventures with the major online marketing players that generated in excess of $4 million in revenue. Many of these marketers secretly sought his advice to help them turn their businesses into  profit-producing powerhouses.    His passion was ignited to share what he'd learned with all struggling internet marketers who wanted to build real businesses and freer lives. That's when Strategic Profits came to be. And the story continues to unfold...    Rich lives with his wife Debi and their daughters Ava and Elle in Florida.