Web Analytics: An Hour a Day
Develop a Successful Web Analytics StrategyA Step-by-Step GuideLearn web analytics the right way with this unique, thoroughly modern guide to today's web analytics challenges and opportunities. Written by an in-the-trenches practitioner, this book goes beyond concepts and definitions to challenge prevalent thinking about the field and provide a step-by-step guide to implementing a successful web analytics strategy.Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line.Learn the pros and cons of data collection methodologiesFind out how you can stop counting page views and still get a rich understanding of your customersDiscover how to identify valuable metrics with the "three layers of so what" testOptimize your organizational structure and choose the right analytics toolUnderstand and apply advanced analytics concepts, including SEM/PPC analysis, the power of segmentation, conversion-rate best practices, and othersLeverage quick-start solutions for blogs and e-commerce, support, and small business websitesLearn the key ingredients of a great experimentation and testing platformUse competitive-intelligence analysis to glean insights and drive actionsYou'll also find:Ten steps to turbocharge your web analyticsSeven steps for creating a data-driven culture in your organizationSix ways to measure the success of a blogThree secrets behind making web analytics actionableTen signs of a great web analystValuable CD IncludedThe innovative CD includes more than three hours of insightful audio podcasts, a 45-minute video, PowerPoint presentations that mirror key topics in the book, and other useful analytics resources.