Everyone Else Must Fail: The Unvarnished Truth About Oracle and Larry Ellison
Southwick, a veteran Silicon Valley observer and author of several books (including Silicon Gold Rush), offers a detailed look at Larry Ellison, who created Oracle software. Ellison is one of only a handful of computer pioneers still heading a high-tech company. Southwick praises Ellison's innovation and business skills, but is far more critical of his management style and interpersonal skills. In fact, much of the book is devoted to chronicling horror stories from former employees. Even people who thought they had "worked well together" with Ellison are fired or, more usually, made to feel so uncomfortable that they choose to leave. "Ellison lavishes opportunities upon his favored executives-giving them almost free rein to grow-until he tires of them for one reason or another, or feels threatened by them, and finds a way to get rid of them," writes Southwick. With so many interviews-many quite bitter-with former Oracle employees, the author provides an in-depth look at the company and insights into its business strategies. For example, in a discussion on promotion, she notes, "Oracle's marketing campaigns are unusual in the technology industry in that they directly assail competitors." Ellison emerges as an innovative and smart businessman, albeit unlikable.Copyright 2003 Reed Business Information, Inc.