The Secret Sales Pitch: An Overview of Subliminal Advertising
"...A fresh and engaging read...Highly recommended." --CHOICE Magazine (American Library Association)"...many of his illustrations convince beyond a doubt... Perhaps this book will prompt advertising insiders to come forward..." --Foreward Magazine May, 2004"...strongly recommended for all elements of the advertising community, as well as social activists concerned with media manipulation..." --Midwest Book Review"...weirdly addictive." (Anneli Rufus) --East Bay Express May 2004"Bullock's prove-it-to-the-jury approach to explaining the psychology of subliminals presents a powerful case to those who may be skeptical..." --Santa Cruz Good Times"Bullocks show is startling.... The overall impact is convincing." --Santa Rosa Press Democrat