The Accidental Analyst: Show Your Data Who's Boss
Eileen McDaniel is Co-Founder and Managing Partner of Freakalytics, LLC, specializing in educational materials and analytical training that empower people to get the most out of their data and take decisive action to solve problems in their daily work. She leads the development of training manuals and other publications, consults on short-term marketing research projects, and prepares and presents sessions given at both public conferences and internal company workshops. As a scientific researcher with a PhD in Ecology, she won multiple awards for excellence in both research and teaching, including one on Capitol Hill from the U.S. Congress. She designed and implemented studies in which she collected and analyzed data from disparate sources to offer novel approaches to resource management. Her research experience evolved into an interest in green or eco-marketing analytics and completion of an MBA Certificate in Marketing Analytics. She is co-author of “Rapid Graphs with Tableau Software 7”, and the “Rapid Dashboards Reference Card and App”. Eileen’s unique expertise in science and business led her to realize that although scientists have a formal, step-by-step method to collect and analyze their data, business analysts lack a similar plan. This realization inspired the framework for data analysis used in “The Accidental Analyst”.    Stephen McDaniel is Co-Founder and Principal Analyst of Freakalytics, LLC. He has over 20 years of experience as a statistician, analyst, data architect, instructor, data miner, consultant, software innovator and author. He has been a faculty member at The Data Warehouse Institute (TDWI) and with the American Marketing Association (AMA) and has led data warehousing, business intelligence and advanced analytic teams at Tableau Software, SAS Institute, Brio Technology, Glaxo, TAP, Netflix and Loudcloud. Stephen is lead author of multiple versions of “SAS for Dummies”, “Rapid Graphs with Tableau Software 7”, and the “Rapid Dashboards Reference Card and App”. At Freakalytics, he was the founder of Tableau’s worldwide training program with Eileen, providing public and onsite hands-on analytic training. He has worked with and been an invited instructor at many leading organizations including Target, State Farm, Eli Lilly, IMS Health, Boeing, American Express, Oracle, Intellectual Property Australia, Duke University, Fidelity Investments, US Navy CyberDefense, Brown University and The US Department of the Treasury.--This text refers to an out of print or unavailable edition of this title.