Delivering Business Analytics: Practical Guidelines for Best Practice
PRAISE FOR DELIVERING BUSINESS ANALYTICS"A stellar collection of real-life experiences of a business analytics expert and a bible for every leader of a business analytics function."—Kerem Tomak, VP of Marketing Analytics, Macys.com"(This) book is densely packed with the Zen of business analytics from his wealth of experience and expertise … this is not ten steps to success for mindless management. It richly rewards re-reads and reflection."—James Mansell, Director of Innovation and Strategic Design, Ministry of Social Development New Zealand"In this book, Evan Stubbs addresses the many obstacles to delivering solid business results from analytics … an analytics group that cannot demonstrate return on investment will soon lose funding. This book shows how to pick projects with good revenue potential and how to measure the value those projects create. I would recommend this to anyone who manages an analytics group."—Michael J.A. Berry, Analytics Director, TripAdvisory for Business, co-author ofMastering Data MiningandData Mining Techniques"In this new book, Evan clearly outlines how an organization can get more value from business analytics. His descriptions of common problems and challenges, his identification of false solutions and his clarity in describing best practices make for a readable book that practitioners should be able to put together at once."—James Taylor, CEO, Decision Management Solutions, co-author ofSmart Enough Systemsand author ofDecision Management Systems“For organizations to capitalize on analytics they have to not only do analysis of data, but they have to convert the results of analytics into products and services that users can use. This is where Evan’s latest book helps. It covers the issues that bear directly on how analytics should be operationalized. This is essentially about embedding analytical solutions in the business of an organization. This process sounds simple in theory but is far from simple in practice. Evan covers the relevant issues such as people, infrastructure, data and processes. If there is a single statement that summarizes what Evan’s book is about it is that the creation of value is more important than insight. Evan’s book is about how to do this.”—Warwick Graco, Senior Director of Operational Analytics, Australian Taxation Office