Pop-Up Business For Dummies
' I would recommend it as essential reading for anybody considering their own pop-up, and will definitely use it when developing my own projects in the future' (Arts Porfessional, December 2012) 'One of the ways to keep the conventional retail model fresh is elegantly explained...Thompson explains its principles and practice brilliantly and succinctly.' (Cambridge Business, March 2013) 'What makes Dan Thompson's book stand apart is his can-do attitude and understanding of the relationship between customers and pop-up providers, particularly regarding social media.' (Ceramic Review, May 2013)