The Television Will be Revolutionized
“American television is undergoing profound transitions in the digital age, transforming both the television industry and our viewing experiences. Lotz has written the definitive guidebook to the medium in transition, offering a road map to where we've been, where we're going, and why it matters. Anyone with an interest in television's present and future will findThe Television Will Be Revolutionizedrequired reading and an indispensable reference in the coming years.”-Jason Mittell,Middlebury College“Lotz delivers a compelling analysis of trends that are transforming America's most popular medium. Imaginative and accessible, this book makes a vital and timely contribution to the fields of media and cultural studies. It will be of keen interest to TV viewers, industry practitioners, and scholarly experts.”-Michael Curtin,author ofPlaying to the World's Biggest Audience“Lotz takes the reader behind the screen and explores in great detail what is changing, why it is changing, and why these changes matter. This is a vital, timely consideration of profound changes in a critical medium.”-Choice,