If You're Not Having Fun Selling Real Estate, You're Not Doing it Right
Jennifer Allan is a former top producing real estate broker, a speaker and a trainer. She believes that the secret of success for real estate agents and other small business owners is not in aggressive marketing techniques or hard-core sales pitches, but rather in being competent in one's craft. Competence begets Confidence. And in today's world of increasingly suspicious and ad-weary consumers, having an air of self-assurance and enthusiasm will be far more effective than a slick sales campaign.Jennifer is a regular columnist for several online newsletters and magazines, a member of the RE/MAX Hall of Fame, and one of the industry's most popular bloggers.