Twitter Marketing: Promote Yourself and Your Business on Earth's Hottest Social Network
From the Table of Contents:Tuning into TwitterThe benefits of TwitterTwitter success storiesFamous folks on TwitterAuthorsActorsBusiness executivesMusiciansPoliticiansRoots of Internet social networkingFacebookMySpaceLinkedInHow to use this bookBefore you tweetDefine your Twitter purposeYour Twitter identityIs your name taken yet?Naming issues on TwitterTrademarked namesBook titlesExploring Twitter truths and mythsTwitter is a time-wasterTwitter is shallowTwitter is rudeTwitter's limit of 140 characters is too confiningTwitter will pair you with friends you don't likeRegister at Twitter1. Go to Twitter.com3. Fill in the requested information4. Finding friends--or notPersonalize your Twitter accountTwitter settings1. Settings2. Password3. Devices4. Notices5. Picture6. DesignPucker up and tweet!Tweet first, follow laterTwitter etiquetteWho to follow?People you already knowPeople you want to knowBecome a followerExpand your search with third-party applicationsUser-generated directoriesTweak your backgroundConsider what a profile can doDo-it-yourself backgroundsTips for creating your designCreate a basic full-page backgroundTwitter templatesProfessionally created Twitter backgroundsBuild your following1. Follow highly followed Twitterers2. Tweet the high-rankers3. Join conversations4. Tweet consistently5. Tweet what you know6. Use pictures and other media7. Link, link, and link8. Advertise your Twitter identity9. Submit to Twitter directories10. Ask for help12. Ask people to follow13. Follow your followers14. Unfollow stale tweetersTweet effectivelyWhat to know about tweetingBroadcasting vs. conversingBroadcastingConversingTweet with impactUnderstanding Twitter's secret codesTwitter etiquette. Really?Get down to businessUsing Twitter to engage your audienceTwitter for brand enhancement and promotionOffer Twitter-exclusive deals and discountsConnecting with customers via TwitterUsing Twitter as a research toolResearch current topics and trendsResearch your company and productsResearch individualsUsing Twitter to drive behaviorTweeting at the next levelAutomate TwitterThird-party Twitter applicationsAdvanced business applicationsTwitter unpluggedTweeting with your phoneUse Twitter with your cellphoneTwitter Text Commands TableTop 10 mobile Twitter applicationsApple iPhone devicesNokia Series S60 devicesBlackberry devicesCross-platform applicationsLegally tweetingDefamationNegligenceTrademarkPrivacyContractsCopyrightLooking ahead