Magazine Writing That Sells
Almost anyone can come up with a subject and gather material, but very few can put that material all together and make it sparkle. This is the premise of McKinney, a writing teacher and former magazine editor. To rectify the situation, McKinney deflates some of the common writing wisdom and advises "to forget everything you ever learned about the 'craft of writing' and...just write." He then illustrates how to capture a lively interview, select between important and trivial details, and get an editor's attention. Worth the price of the book alone is the chapter "53 Ways To Be a More Effective Freelancer," tips mostly culled from elsewhere in the book and compiled into a convenient list. He concludes with "How To Get Started," which sums up the advice and expectations of top magazine editors. Recommended as one of the more original how-to writing books on the market.Cathy Sabol, Northern Virginia Community Coll., ManassasCopyright 1994 Reed Business Information, Inc.