Return on Design: Smarter Web Design That Works
If you don't understand the information design principles that guide content display on the Web, all the bells and whistles on the planet can't guarantee a return on your Web investment. What can is  Return on Design: Smarter Web Design for Hard Times. In these pages, the focus is on the information design essentials that can determine a Web site's success or failure. In seven chapters author Ani Phyo  outlines her seven-step process for designing successful Web sites, from "Understanding Requirements" to "Ongoing Testing and Revision." Along the way, this designer/instructor covers a range of topics, including assembling the right team, settling on (and then collecting) visual content, usability testing, and more-using lots of personal insights, examples, and anecdotes to make her points resonate. Through it all, the book never loses its focus on returns: the critical cost-cutting techniques and choices that will enable you to deliver more impact for less outlay in today's cost-conscious economy.