Entrepreneurial Marketing: Real Stories and Survival Strategies
Bruce Buskirk holds a B.S. degree in marketing from the University of Southern California, a M.S. degree in marketing from Louisiana State University, and a Ph.D. in marketing from Michigan State University.  His areas of interest include entrepreneurship, high-tech marketing, and international marketing among many other areas.  Bruce developed his interest and vocation in Entrepreneurship from his father, the late Richard H. Buskirk, who for many years directed the Entrepreneurship Program at the University of Southern California.  He has authored three textbooks, Retailing, and Selling with McGraw Hill Book Co. (both co-authored with his father), and Readings and Cases in Direct Marketing with the National Textbook Company. Recently, he has been President of the Southern California Chapter of the American Marketing Association, and Chair of the Department of Marketing, Economics, and Quantitative Methods at The Graziadio School of Business and Management at Pepperdine University. He is an active consultant, and expert witness.  He currently lives in Newport Beach, California with his wife Sherry, three children, and two dogs.Molly Lavik received her Bachelor's degree in Mass Communications from Purdue University and a Masters of Science degree in Technology Management from The Graziadio School of Business and Management at Pepperdine University. Molly pioneered the creation of the Marketing New Ventures MBA course curriculum at Pepperdine University's Graziadio School where she is an adjunct professor of marketing and entrepreneurship related courses. She is a self-professed serial entrepreneur who creates business ventures centered around helping founders achieve their entrepreneurial dreams. Her most recent venture, MentorographySM develops educational solutions that utilize real-life lessons of leaders to provide powerful learning options. Visit www.mentorography.com for more information. Molly resides in Redondo Beach, California with her husband Hans and cat Bandit.