Managing New Products: Using the MAP System to Accelerate Growth (Third Edition)
"Forget line extensions.  The future belongs to companies that innovate with truly new products.  Thomas Kuczmarski's innovative management system will show you the way."  --Al Ries, Chairman, Ries & Ries and author of The 22 Immutable Laws of Marketing"Robust New Product Development is the oxygen that feeds the fire of corporate growth.  Kuczmarski's MAP System is a great road map to guide and sustain such processes so that new product ideas bear fruit for the benefit of all the firm's stakeholders."  --Allan J. Magrath, Director Corporate Marketing & New Business Ventures, 3M Canada Company, author of Zero-Defect Marketing"Successful new products are inspiration and perspiration. Tom Kuczmarski's MAP approach systemizes the inspiration and reduces the perspiration.  It's a winner!"  --Don E. Schultz, Professor, Northwestern   University and President, Agora, Inc. and author of Integrated Marketing Communications