Marketing in Travel and Tourism
'Students, lecturers and practitioners alike will welcome the 3rd edition of this classic text. The authors explain the complexities of travel and tourism marketing lucidly and in the context of a logical and effective structure. Each edition gets better. I highly recommend it.'– Prof. Brian King, School of Hospitality, Tourism and Marketing, Victoria University, Australia'A welcome third edition of this highly readable and hugely informative text that constitutes a 'classic' treatment of the subject area.'– Prof. John Lennon, Moffat Centre for Travel and Tourism Business Development, Glasgow Caledonian University, UK