Marketing for Pharmacists
For years pharmacy leaders and educators have been telling pharmacists and pharmacy students that they need to change current methods of practice.  Marketing is a way to bring about change.Marketing for Pharmacists is based on the premise that marketing is not just a corporate function, but an activity all pharmacists should undertake.  Pharmacists in hospitals and community settings can use marketing to build their practices, develop innovative services, and generate business for their employers or organizations.Readers of Marketing for Pharmacists will*Gain an appreciation for the need to market pharmacist services*Learn key marketing methods to help design and assess pharmacist services*Recognize different marketing strategies and understand their advantages and disadvantages*Understand ways to segment markets for pharmacist services*Learn how to develop a marketing plan and a promotional planThe book concludes with two chapters—“Pricing Pharmacist Services” and “Channels of Distribution”—authored by noted pharmacoeconomics expert Norman V. Carroll, PhD, Professor, Virginia Commonwealth University School of Pharmacy, Richmond.Marketing for Pharmacists will expose pharmacy students, practicing pharmacists, and pharmacy managers to marketing techniques and ideas that will make them more effective in meeting the needs and wants of their patients.--This text refers to an alternatePaperbackedition.