Online Communities Handbook: Building your business and brand on the Web
"A must for any serious marketing professional. It shows you step-by-step how to establish a relationship with people who make your business work.”— Cornelia Mangold, University of Applied Sciences Stuttgart"This book is based on first-hand knowledge. Both authors bring great expertise to their subject. Personally, I like most the real world lessons where you can profit from other companies' experience.”— Marion Schneider, Account Director, DDB Worldwide Communications Group