Online Book Marketing: The Least Expensive, Most Effective Ways to Create Book Buzz
"Few  these days are blessed to sign lucrative contracts with publishing  houses that take an author's work to market and nurture their careers.  Thanks to today's technology, the most novice and humble among us can  aspire to success in print by using our laptops and following Phillips's  roadmap for do-it-yourself online book marketing. To establish a brand,  set up an author site, write and maintain a blog, optimize one's online  profile, participate in Facebook, Twitter, and LinkedIn and craft a  recognizable public persona, some may decide to hire experts like  Phillips while others may choose to do it ourselves. Either way,  Phillips shows us how it's done. Her book is invaluable for readers who  want to become known as writers in an increasingly interconnected world  where the sky's the limit and hope has wings." −Foreword Magazine"So  you've written a book! That's great, but your work is only half done.  To make it successful, you need to spend as much time marketing your  book as you did writing it. Fortunately, Lorraine Phillips shows you  exactly what you need to do to build an online platform that delivers  the results that you and your book deserve."−David Meerman Scott,  best-selling author of The New Rules of Marketing and PR, a BusinessWeek  best seller published in more than 25 languages"Online  Book Marketing is a comprehensive, resource-filled guide for anyone  considering writing a book, whether for trade publishing or  self-publishing. From cover to cover, it's a tightly organized,  resource-filled, usable guide to author-driven book marketing a book in  today's online world."                                                   −Roger C. Parker, author, #Book Title Tweet: 140  Bite-Sized Ideas for Article, Book, and Event Titles  (publishedandprofitable.com)"Lorraine  Phillips is not only a master at clear explanations of highly technical  concepts, but she has filled her book with hundreds of useful URLs: a  wonderful tool kit for anyone wanting to market a book online or even  just get the maximum benefit from an online presence."−Shel  Horowitz, book marketing/publishing consultant and award-winning author  of Grassroots Marketing for Authors and Publishers  (grassrootsmarketingforauthors.com)"From blogging to article marketing, from Facebook Page creation to thriving on Twitter, this book has it all!"−Vikram Narayan, CEO of BookBuzzr Book Marketing Technologies"Smart authors will read this book before they even start writing!"−Melinda F. Emerson, small business expert and author of Become Your Own Boss in 12 Months"It  isn't easy being an author. Not only do you have to write the book, but  in today's marketplace, you have to market it as well. Your publisher  can and will only do so much. The rest will depend on you. Which is why I  highly recommend that you grab a copy of this book. Ms. Phillips has  done a great service to authors and would-be authors everywhere. She has  created a guide that takes marketing a book from a vague concept to a  scalable plan. Buy it. Highlight it. Implement it. You will be glad you  did."−Shama Kabani, best-selling author of The Zen of Social Media Marketing"Eyeballs  have moved from print to online. This book leads you to where today's  customers are. Save time, save money and make your marketing more  effective."−Dan Poynter, best-selling author of The Self-Publishing Manual"Too  few authors understand that social media isn't just about blasting out  free commercials to sell books. It's about creating a larger-than-life  profile online and making it easy for people who are hungry for your  expertise and content to find you. Once they know, like and trust you,  you've practically sold your book. Lorraine Phillips clearly "gets it."  In Online Book Marketing, she gives authors an excellent overview of  websites, including social media sites, where they must have a  commanding presence. What separates this book from the dozens of other  books that teach book marketing online? The accompanying 26-page  workbook. It's the springboard you'll use to plan your entire marketing  campaign."−Joan Stewart, The Publicity Hound