Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
Aitchison's relaxed style of questioning somehow got a lot of major talent to reveal their very secret! Do not trust this man.  --Nick Cohen Founder, Mad Dogs & Englishman NYCGreat reliving the passion that consumed us all. After reading the book, I wanted to start the adventure all over again.  --Roy Grace Chairman, Grace & Rothschild New YorkI think this may be the best book on advertising I've read - it's certainly the best book on print advertising. It made me want to start writing ads again - very dangerous. You've captured the essence - congratulations.   --David Abbott, LondonIf you believe in advertising, here is your Bible.  --Guido Heffels, Creative Director of Springer and Jacoby GermanyIn all the years I've spent interviewing brilliant advertising men and women, never have I seen so much collected wisdom, experience and insight as I have in this single volume. That it's seen through the eyes of a practicing adman makes it that much more valuable. --Anthony Vagnoni Editor-at-Large, Advertising Age USAThis book is for the thousands and thousands of thirsty young Turks in our industry who are searching for directions and inspirations in the art of creating great ads. It's a winner!  --Ian Batey Group Chairman, Batey Ads SingaporeThis is destined to be essential reading for anyone in the business or thinking of getting into it. The book would be inestimably useful to any client who wondered how his money was spent, and wanted to get more bang for his buck.  --Neil French Worldwide Creative Director, Ogilvy & Mather