Business Lessons from a Radical Industrialist
Sustainability, argues Anderson, makes just as much business sense as it does a liberal crusade, and he even makes absorbing reading out of the process that transformed his operations. --Publisher's WeeklyHe may be 'radical' but he's also a profit-seeking businessman. Ray has found a new path that's good for the planet and great for his business.  --Andrew Winston, environmental strategist, author of Green Recovery and co-author of Green to GoldIf we had a lot more businessmen like Ray Anderson, the planet would be neither bankrupt or overheated. He is a hero, and this book makes clear why!--Bill McKibben, author of Deep EconomyWe are in desperate need of hope, but if hope is to be credible and trustworthy, it has to walk a straight line.  No one does this better than Ray Anderson.--Paul Hawken, author of The Ecology of Commerce, Natural Capitalism, and Blessed UnrestRay put everything he has built at his company on the line for what he believed and created a model of profitable sustainability and humanity. This tale of how and why is a great story.  --Jonathan Lash, President, World Resources Institute“Inspirational . . . Essential reading for anyone, whether lay, student, or practitioner, interested in business success today and in the environment.”—Library Journal(starred review)