Ten Deadly Marketing Sins: Signs and Solutions
“…I heartily recommend it to both the marketing professional and non-marketing manager...” (Journal of Consumer Marketing, Vol.22, No.1, 2005)“…everyone in marketing should give this a read…” (Media Week, 27 July 2004)“…might well be the most instantly useful marketing guide to come off the shelf for years…” (Internetworks, September 2004)“… a ‘must-have’ title for anyone aiming to remain competitive in their respective market place.” (Publishing News, 19thMarch 2004)