Consumer Behavior (8th Edition)
'An excellent extension of a first-rate consumer behaviour text for the European market. The authors have excelled themselves in both coverage and treatment. I would recommend it to students of consumer behaviour at all levels'  Professor Gordon R.Foxall  University of Wales  'Finally! A textbook that focuses on the diversity of European consumption culture. To be strongly recommended to all who want to increase their understanding of consumer behaviour beyond the traditional approaches and the American marketplace.'  Dr Suzanne C.Beckmann  Copenhagen Business School--This text refers to thePaperbackedition.