Competing by Design: The Power of Organizational Architecture
The search for competitive advantage, write management consultants and educators David Nadler and Michael Tushman, is "the defining goal of modern-day business."Competing by Design: The Power of Organizational Architecture,is their guide to reaching that goal through total integration of corporate structure, workplace culture, and employee motivation. Bringing all such processes together into one unified organization, they contend, is as important to a company's future as the architectural unity of the building that houses it.