For some, the rocky road to success is easy to navigate.  Take Atlanta rapper Rocko for instance.  After working  for years and developing major label artists, Rocko realized no one was going to take advice as well as himself.  Proving he knew exactly what the Rap genre needed, just a year after becoming an artist himself, Rocko secured a deal with Def Jam Records.  Thanks to the overwhelming popularity of his Drumma Boi produced single 'Umma Do Me' Rocko is at the foreffont of the new Southern movement in Hip Hop business acumen and consumer awareness reign supreme.