Bulls, Birdies, Bogeys & Bears: The Remarkable and Revealing Relationship Between Golf & Investment Markets
"Kevin Armstrong links golf's popularity, the ebb and flow of sponsorship money, and even clues to the likely winner of golf tournaments. Applying the theory of socionomics, Armstrong presents the case that social mood change is golf's true driver." —Robert R. Prechter Jr., author,Conquer the Crash"This book takes the link between investing and golf to new heights and contains a raft of unique data and insights. It will leave the reader with no doubt that the wise investor keeps an eye on the golf market." —Thomas Joyce, chief executive,Knight Capital