Mental Models: Aligning Design Strategy with Human Behavior
There's a passion for mental models in this book which is contagious, even to an existing supporter of the concept. --Joanna Bawa, Usability NewsI think it is a must read for design teams. When using Indi Young's mental models in your process you will without a doubt improve the quality of your products for the target audience. --Jeroen van Geel, Johnny HollandThose in the social sciences will revel in its qualitative and intuitive approach, yet those in the hard science will appreciate its straightforward and simplistic tone. --Marisa Peacock, CMSWire