Public Relations Writing: A Rhetorical Approach
Utilizes arhetorical approach(ch. 1, 2, 6, 10) to writing to emphasize the importance of language, helping students to become more skilled at communicating in a variety of new and innovative ways.Coversnew technology in public relations(ch. 5, 8, 11, 12), including survey software, Web metrics, social networking and blogging, and online research, providing students with skills in new technology to better prepare them for careers in many areas of public relations and make them more skilled professional communicators.Provides guidance to studentshow to create compelling informational graphic and images(Ch.4), making students stronger all-around communicators and giving them a professional edge as images increasingly play a role in all communication.Incorporates a tutorial onediting, proofreading, and AP style(Ch.3) to help students to become more conscious of their own writing while providing them with a marketable skill most new professionals lack..Introduces the importance ofdesign and typography(Ch.12) to better prepare students to meet the needs of their future clients and organizations.Encourages the development ofinternational/intercultural communication skills(Ch.11) to aid students in being able to construct more effective messages in a culturally diverse environment.