Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
“A bold challenge to conventional thinking with plenty of examples to support the authors’ hypothesis.” (Voyager(BMI Inflight), February 2006)"...a ring of real wisdom..." (Financial Times, 21stSeptember 2005)“This interesting book examines types of innovation and how these can help companies succeed in creating and colonising new markets.” (Brand Strategy,May 2007)