Successful Email Marketing Strategies
Arthur Middleton Hughes is one of the acknowledged pioneers of data base marketing with more than twenty-nine years of experience designing and building marketing databases for more than thirty companies, including wireless and wired Telecoms, banks, insurance companies, retailers, automobile, and Internet companies. He is Vice President/Solutions Architect of KnowledgeBase Marketing (http://www.kbm1.com; www.kbm1.com), a subsidiary of Young and Rubicam. Along with frequent articles in leading industry publications, Hughes has published six best-selling marketing books, including Strategic Database Marketing, 3rd ed. (McGraw-Hill, 2006). Hughes also serves as Senior Strategist at e-Dialog, an e-mail communications firm (http://www.e-dialog.com; www.e-dialog.com). In 1993 Hughes founded The Database Marketing Institute, Ltd. (http://www.dbmarketing.com; www.dbmarketing.com), which maintains the Web site (http://www.telecom-marketing.com; www.telecom-marketing.com), where the charts from this book can be found. Hughes is a popular speaker at Telecom, marketing, and economics conferences throughout the world. Arthur Sweetser is Vice President of Marketing for e-Dialog, a major email marketing provider.