Cause Marketing For Dummies
Cause marketing benefits nonprofit and for-profit enterprises alike —make it work for you!At the intersection of marketing, philanthropy, and business lies the exciting and rewarding field of cause marketing. Maybeyou've been doing cause marketing for awhile and didn't know it had a name. Maybe you're ready to explore a new technique. Maybe you're seeking support for your cause or a competitive edge for your business. You'll find the answers here!For nonprofits — discover new and effective ways to raise funds and build awareness for your causeFor companies — see how supporting a good cause provides a powerful competitive edgeChoose your partner — learn strategies for finding that perfect partnerClose the deal — brush up on your closing skills, give your prospect plenty of reasons to say "yes," and learn to handle "no"Traditional and more — explore such techniques as point-of-sale, purchase-triggered donations, employee volunteer programs, and texting promotionsMake it mobile — examine the opportunities offered by smartphones, QR codes, and location-based services like Foursquare and Facebook PlacesKeep building — learn how to measure and build on the success of your first cause marketing planOpen the book and find:Components of a successful cause marketing planWhat cause marketing is notTips for finding the best partner for your causeHow to approach the different types of decision-makersHints for maximizing social mediaHow to create a powerful campaign messageTen great low-budget campaign ideasCommon mistakes to avoidLearn to:Identify and secure a partnerIncrease the success of your campaign with social mediaUse location-based services like Foursquare to build awarenessMeasure and build on your cause marketing success