Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge
For those tired of being a well-kept secret, this book offers invaluable advice on targeting talents and targeting clients. --Lisa Hurley, Editor, Special Events MagazineJudy Allen's tips, provided with the insight of experience, allow the reader to look differently at the opportunities available. --Joan L. Eisenstodt, Chief Strategist, Eisenstodt Associates, LLC, Conference Consulting, Facilitation & TrainingJudy's crafted another meaningful book. Every business owner must immediately add this treasure chest of useful ideas to their bookshelf. --Richard Aaron, CMP, CSEP, President of BiZBash Media, NYCThe ultimate resource guide to event planning. It's everything you need to know to launch a successful company. --Ramey Warren Black, Partner, Media-Savvy