Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business
I [wrote] the book on why, but this is indisputably the best resource on what, where, when and how. --Jim Sterne, Author: Web MetricsPeterson collates a whole range of existing material and presents it as a practical and comprehensive guide for website operators. --Hurol Inan, Author: Measuring the Success of Your Website