A Master Class in Brand Planning: The Timeless Works of Stephen King
"Every planner needs this book - and the brave ones will give it to their clients, too."  (Admap, November 2007)"A valuable reference book for today's practitioners, as well as a unique source of sophisticated, contemporary thinking."  (Retail & Leisure International, December 2007)"...a good book to keep beside your desk...it will help to clear the mind as an ongoing mental workout."  (Market Leader, Winter 2007)