Innovate Products Faster: Graphical Tools for Accelerating Product Development
"Carter and Bradford have created a practical and essential tool to substantially reduce the time to market and dramatically improve ROI.  A  must read for any company bringing technology products to market."- Ken Cucarola, CFO Teachscape"Everyone wants to accelerate innovation but Jeanne & John tell you 'how' to do it.  Their work offers robust tools and guidance to help time-pressed managers create and maintain a lead in innovation..."- Dr. Tammy Madsen, Professor of Strategy, Leavey School of Business, Santa Clara University"With nearly 35 years of developing challenging, cutting-edge, advanced-technology products, I only wish I would have had this book sooner!  You have a away of distilling wisdom gained from life lessons in to an easy-to-follow set of tools."- Ken Reindel, Director of Measurement Technology, National Instruments