The CEO's Strategy Handbook: How to Create, Sustain and Accelerate Profit Growth
“I have worked with Stuart Cross for over a decade. Stuart has always helped me to think and act differently, and that is the key to innovation in a leadership role. This book will help you to act differently and lead new growth for your business.”“We work with Stuart Cross because he takes a pragmatic, hands-on yet insightful approach to strategy that forces us to address some tough questions, but which gives us the tools and support to answer them. Now, inThe CEO’s Strategy Handbook, Stuart shows CEOs and senior executives everywhere how they can build a clear, winning direction for their business and dramatically improve their results.”“Stuart Cross calls this work a ‘handbook’, which is like calling the Moa Lisa a sketch. It’s actually a superb approach for any leader to create a living, organic, pragmatic strategy that guides organizational decision making.”“One of Stuart’s great strengths is that he gets you to be genuinely customer focused and then to decide on the best strategy to achieve your goals.The CEO’s Strategy Handbookshows you the way to do this with your team.”