Radical Innovation: How Mature Companies Can Outsmart Upstarts
"...for the would-be innovator and for the rare company that wants to encourage innovation rather than simply talk about it." --Financial Times, January 2001"...the authors lay out a systematic method for firms to manage this phenomenon."  --From The Industry Standard"Radical Innovationis required reading for any manager in the management of research and development activities."   --Science and Technology, November 2000