Mobile Influence: The New Power of the Consumer
"With research and real-world cases, Chuck paints a vivid picture of the current and future state of mobile marketing, and in so doing, conveys the tremendous urgency marketers should feel about getting up to speed fast to unleash the tremendous power of mobility."-- Tim Reis, Head of Mobile & Social Solutions, Google"Chuck's perspective on the influence of mobile is spot-on. Mobile begins with the consumer, and it is changing the future of retail and commerce. He provides a great outline for companies looking to build a mobile strategy that capitalizes on the most important aspect of the path to purchase: the shopper."-- John Caron, Vice President, Marketing, Catalina"As a retailer, it is critical to have a reliable authority on mobile technologies. For me, that person is Chuck Martin."-- BJ Emerson, Vice President, Tasti D-Lite"Whether you're a Fortune 500 marketer, a small business owner, or an entrepreneur, you must buy and read this book to understand the mobile consumer and how it affects your business. Two likeable thumbs up!" -- Dave Kerpen, NY Times Bestselling Author,Likeable Social Media&Likeable Business"Mobile shopping is the new black and mobile expert Chuck Martin guides us through how to capitalize now inMobile Influence."-- Erik Qualman, Bestselling Author,Digital Leader"Once you readMobile Influence, you will never view shopping the same way again. Chuck Martin has truly created an amazing testimonial to the changing marketplace and the new behavior of today's consumer. All businesses must evolve their sales approach to survive!Mobile Influenceshows you how."-- Lon Safko, Author ofThe Social Media Bible&The Fusion Marketing Bible"Martin’s m-powered marketing blueprint guides businesses toward the future of their markets."--The Dallas Morning News