The Online Millionaire: Strategies for Building a Web-Based Empire on eBay and Beyond
While eBay is by far the biggest, boldest, and most opportunity-laden e-commerce site the world has ever known, there are now many other ways for you to grow your online business. With just a few clicks, you can also be up and running on everything from Amazon.com and Yahoo! to your own proprietary site—if you know the right steps to follow. It's a savvy and increasingly popular strategy known as "multi-channel online marketing." In essence, by making your presence known through a variety of channels, customers can easily do business with you in a variety of ways. It's how the world's wealthiest and savviest entrepreneurs operate, and those who have mastered this art have made huge fortunes.InThe Online Millionaire, author and Internet business expert Amy Joyner shows you how to build your own multi-channel online marketing empire, regardless of what products or services you sell. This book introduces you to the most popular Web-based marketplaces and reveals the tricks of the trade for excelling in each one. You'll learn the ins and outs of thriving on eBay, Amazon.com, Yahoo!, Overstock.com, and many others. Plus, you'll discover how to use search engines and comparison-shopping sites to attract customers and drive sales—often at little or no cost. You'll also get the inside scoop on how to build your own professional e-commerce store, along with proven ways to make money promoting related companies and products on your site.In each information-packed page, you'll uncover:The best ways to get your online business started and what it really takes to build a thriving Internet empireThe secrets to looking like a multimillion-dollar business, even if you're running everything from your kitchen tableWays to increase your feedback rankings and product reviews, making buyers more inclined to do business with youThe different options for pricing items—and which ones work bestHow to cross-promote your merchandise among various selling platformsProven methods for creating a smooth-running system that allows orders to be filled quickly and efficientlyWritten in a straightforward and accessible style, each chapter inThe Online Millionaireopens with a detailed overview of a potential marketing channel, and contains specific instructions and tips for getting started. It then includes a discussion of the products that sell best, offers a candid look at the venue's pros and cons, outlines an action plan for deciding whether this outlet is right for you, and includes stories of some online entrepreneurs who are successfully marketing their products through the featured channel.Some of the world's most revered Web-based entrepreneurs have made millions by mastering the art of multi-channel marketing. This one-of-a-kind guide will show you how to do the same by revealing the proven strategies that can help you create a profitable online empire.