The Elite Entrepreneur: How to Master the 7 Phases of Growth & Take Your Business from Pennies to Billions
Taylor, the youngest African American CEO of any publicly traded U.S. company, provides a step-by-step road map for starting and maintaining a successful business, one that not only becomes successful. He identifies qualities that make an Elite Entrepreneur, including persistence and resourcefulness, which lead to skills of adaptation to changing circumstances, knowing one’s strengths, and, more importantly, what one doesn’t know, and surrounding oneself with people who complement one’s talents and can make things happen. The book’s focus is on the seven phases of business, which are a superior start-up, extraordinary branding, sizzling sales, insightful hiring, generating growth, capitalizing on cash flow, and social entrepreneurship, or supporting a charity or cause that gets media recognition, which makes the company attractive to strategic partners and political leaders and offers a great source of networking. Taylor offers a valuable perspective in this short how-to book for entrepreneurs and aspiring entrepreneurs that will appeal to a broad range of library patrons. --Mary Whaley