The no button is a handy button that says "No"The founders of the No Button are parents who seemed to be repeating the same things to their kids over and over.  They dreamed of a button that would just say it for them.  Eventually they noticed that 'no' is the most often used phrase followed by 'clean your room.'  So they designed a button that would say the no's for them!Now, you too can enjoy the famous "No" button!  No only is it great with kids, it works well at the office or elsewhere!  Truly hilarious!  Makes a great gift, too!!