Management of Technology and Operations
Written in an interesting, highly accessible style, this book identifies and analyzes in depth the six key sources of competitive advantage--from research and production automation to market understanding and effective people--which will determine whether a company will survive in the short-term and whether it will thrive in the long-term. Departing significantly from the dry, academic tone which has typified previous books on this subject, the author employs a guiding metaphor of the company as a high performance six-cylinder engine, wherein each cylinder works together toward sustainable advantage.