Cracking the Code (EasyRead Large Bold Edition): How to Win Hearts, Change Minds, and Restore America's Original Vision
As you read deeply in this book, you'll see things you hadn't realized were there--in everything from advertising to political rants. You'll learn the three ways people absorb information and how to appeal to each to get your message across, the kinds of words to use when trying to sway people and the kinds to avoid. why politics is all about stories and how knowing what those stories are will help you understand and connect with your audience, and much more.Whether you're a politician, an activist, a volunteer, or a concerned citizen, you'll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world.--This text refers to an out of print or unavailable edition of this title.