High Rise: How 1,000 Men and Women Worked Around the Clock for Five Years and Lost $200 Million Building a Skyscraper
Planned during the mid-1980s real estate boom, the office tower built by developer Ian Bruce Eicher at 1540 Broadway in midtown Manhattan became a victim of the soaring office-vacancy rates of the '90s. In a crisp narrative told with pizzazz, Newsweek senior writer Adler describes the project from financing through completion. A morass of disputes, snafus, red tape, cost overruns and personality clashes beset the Broadway State building, which was conceived to bring a glorious shopping mall to the Times Square area along with corporate tenants. Ultimately, the German publishing firm Bertelsmann, owner of Bantam Doubleday Dell, bought the tower from the bankrupt Broadway State Partners last year; it is now the Bertelsmann Building and will be headquarters for the Manhattan staff of the publishing conglomerate. The book suggests that erecting Egypt's pyramids must have been child's play compared to constructing a Manhattan skyscraper. A great read. Photos. First serial to New York magazine.Copyright 1993 Reed Business Information, Inc.--This text refers to an out of print or unavailable edition of this title.