Meta-Luxury: Brands and the Culture of Excellence
"An amazing piece of art . . . a must-read." -Brandingmagazine"Meta-luxuryis inescapable reading for all those involved in the fascinating and magical world of luxury brands." -Journal of Brand Management"There's a new entry in the ever-evolving luxury lexicon . . . I think it may come closer to rationalising the current situation than anything else I've seen thus far." - Vanessa Friedman,Financial Timesluxury blog"Finally a book that focuses on the only underpinnings of luxury that matter - exquisite product and a culture of true excellence." - Guy Salter, Deputy Chairman of Walpole, former CEO of Asprey and of Garrard"Interbrand redefines marketers' vocabulary with a new term: Meta-luxury." - POPSOP"An ode to excellence." - WOBI"The bookMeta-luxury: Brands and the Culture of Excellence, by brand consultants Ricca and Robins explores a new space within luxury . . . The concept of meta-luxury may only apply to a small number of businesses, but its principles around brand values are pertinent to all." - WGSN