Reinventing Professional Services: Building Your Business in the Digital Marketplace
"Packed with creative insights and practical advice, this is a must-have handbook for every service professional who wants to prosper in the digital age."--Alex Terry, General Manager, Zoomerang Online Surveys & Polls"Reinventing Professional Servicesoffers valuable advice to all professionals looking to build their business during this period of unprecedented technological change. [P]rofessionals of all stripes are having their conventional wisdom rewritten. This book is an essential guide."--Spencer Rascoff, CEO, Zillow"This book expertly showcases the multitude of opportunities the digital age has brought to the professional services market. What's more, it sharpens the focus on the need to combine advanced technologies with a stronger, individualized approach to customers...."--Mike Walsh, CEO, LexisNexis Legal & Professional"There is a dramatic shift occurring in professional services and Ari Kaplan artfully characterizes that evolution. This book combines innovative perspectives with action-oriented ideas to provide a powerful  road map for success."- Warren Struhl, cofounder, Dale & Thomas Popcorn, and author,Starting Them Up