Appletopia: Media Technology and the Religious Imagination of Steve Jobs
"The technological and transcendent are now intermingled,  according to Robinson, a visiting professor of marketing at Notre  Dame...Robinson argues that Apple devices have become imbued with a  sacred status...Steve Jobs was a visionary, fascinated with Zen  Buddhism, and believed in the mantra that technology reshapes  consciousness and encourages spontaneous creativity...Robinson's soaring  pronouncements that Apple products are 'tools for seeking a lost sense  of transcendence' are tempered by sharper insights that...interior lives  shrivel the more people use technology."