Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do
What will you have to do to get there?These are the defining questions Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do helps nonprofit organizations answer. A streamlined, practical alternative to traditional, cumbersome strategic planning, the structured strategic positioning process produces a realistic, actionable platform that serves as a clear and engaging basis for the organization's decisions.This groundbreaking work includes:An explanation of the six distinct steps in developing the strategic position and devising a dynamic work planWays to check the staying power of the organization's mission statement, such as the Theme Identification Percentage score (TIP), the Business Card Test, the Deli Principle, and moreEasy-to-follow guidelines for scanning the organization's future, including seven specific strategic factors that affect all nonprofitsThe principles of strength-based internal scanningCreating a strategic financial plan encompassing cash flow, capital structure, and profitabilityTools such as Recipe Cards with step-by-step directions for implementing ideas, a QuickStart version, templates and forms, a list of resources, and moreExamples demonstrating applications of the approachThe characteristics of an entrepreneurial leaderA guide to help board members and staff develop personal strategic positionsThe strategic positioning approach can be tailored for all nonprofits: federations like United Way and Goodwill Industries; very large nonprofits such as universities and large hospitals; associations and professional societies; and small community organizations. This is inspiring, empowering reading for nonprofit executives and directors, members of boards of directors and trustees, nonprofit managers, fundraising professionals, and consultants who must address the challenges nonprofit organizations face in the twenty-first century.