Fish Can't See Water: How National Culture Can Make or Break Your Corporate Strategy
The Economist, Oct. 2013. "In focusing on culture they are clearly onto something important. Fish Can't See Water" is full of interesting insights into modern business.There are signs that Western firms are taking cultural sensitivity more seriously. However, emerging-market multinationals still lag behind, particularly in China, ... Messrs Hammerich and Lewis need to take their message about fish and water East as well as West"MANAGEMENT BOOK OF THE YEAR, 2013 (Denmark). View more reviews on fishcantseewater.com,additional chapter overview, and  educational support materials.