Wiley Pathways Marketing
Youcanget thereWhere do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path.Wherever you want to go,Marketingwill help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental marketing concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book’s brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies.With this book, you will be able to: