The Complete Idiot's Guide to Cashing in On Your Inventions
Richard C. Levy, simply put, is a marketing genius with a flair for invention.   In the past twenty years, he has licensed over 125 products including Furby®,   and the best-selling game "Men Are From Mars, Women Are From Venus." Richard   holds more than 30 patents. This is his twelfth book. He was profiled on   Discovery Channel's Invention series, and in interviews with The New York Times,   and The Washington Post. An MIT Inventor-of-the-Week, Richard has spoken at   Wharton's Entrepreneurship Conference, IBM, and the USPTO's Independent   Inventors Conference, among other engagements. His products have generated over   $1 billion in combined retail sales.