Social Media in Healthcare: Connect, Communicate and Collaborate (Executive Essentials: What Every Healthcare Executive Should)
This book is a gem for healthcare executives who are confused about when to use blogs, tweets, feeds, and other social media tools. This book facilitates an easy way to launch into uncharted but essential territory for your healthcare organization --Connie Evashwick, ScD, FACHE, Professor of Healthcare Marketing, School of Public Health, Saint Louis UniversitySocial Media in Healthcare offers concrete methods for integrating each social media tool into an entire communication strategy that engages patients and increases dialogue throughout the organization. This book is a must read if you're considering how best to leverage social media in your healthcare setting --Benyamin B. Lichtenstein, Professor of Management and Entrepreneurship, University of MassachusettsSocial Media in Healthcare is very timely and well written. The book will be invaluable for the health professional looking to understand the terminology and find examples. I appreciated that each chapter tackled a main topic quickly and efficiently and included important points to consider. Christina Thielst continues to think and communicate progressively. The last two chapters reinforced her expertise as she highlighted key points for organizations and looked to the future. --Gregory L. Smith, President, Greg Smith and Associates and Visiting Professor, Management Information Systems, College of Business Administration, Kansas State University