Riches in Niches: How to Make It Big in a Small Market
"At last, a book that addresses the key to contemporary marketing. Nichepreneurs, the term Susan Friedmann brilliantly coined, defines a powerful mindset that has become the giant killer strategy for small business success....This is the must-read business book of the year." -- Rick Segel--This text refers to an out of print or unavailable edition of this title.