The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales
Small business owners know how difficult it can be to compete with major corporations' advertising schemes. You may not have expendable funds and marketing experts at your disposal, but you too can tap into the opportunities of online marketing. With the advent of social media and Internet-based communication, the value of an online presence is undeniable, but where should small business owners begin?Popular blogger and Chief Customer Officer for Demandforce, Annie Tsai tackles that question with spot interviews and hands-on advice from resident experts at Demandforce.The Small Business Online Marketing Handbookexplains the landscape of the online marketing world and teaches small business owners how to effectively use email, social, online, and network marketing to attract customers and establish brand loyalty.Even a small restructuring of your traditional marketing budget to incorporate online marketing can increase your profits and encourage customer word of mouth both online and offline. Tsai outlines the techniques of successful online marketing through an easily digestible, four-step formula that includes creating a realistic online marketing foundation, determining which online venues enhance customer experiences with your product or service, rewarding tech-savvy customers who become your biggest online advocates, and consistently reexamining your marketing plan to remain competitive as the market shifts. After explaining why an online presence is vital for a successful small business,The Small Business Online Marketing Handbookdescribes how to:Connect your online presence with your offline company and establish brand loyaltyOptimize revenue from email and social marketing outletsDesign both short-term and long-term marketing plansInspire offline customers to shift onlineEncourage consumer word of mouth and get customers to market for you (for free!)Determine effectiveness and tweak your marketing plan to generate maximum profitsWith practical advice from experts and relatable vignettes to guide you through every step of shifting into online marketing,The Small Business Online Marketing Handbookimparts the tricks of the trade that will keep your small business competitive.