Never Be Closing: How to Sell Better Without Screwing Your Clients, Your Colleagues, or Yourself
“Hurson and Dunne have produced an intelligent, easy-to-understand guide from which professional and novice sales folks alike will gain a great deal of comfort.”—Booklist“Easy-to-apply principles and tools help deliver real value to prospects and increase the odds for sales success…Hurson and Dunne do an admirable job of equipping sales professionals with effective strategies. They show how to capitalize on every step from the waiting room to small talk, maximizing opportunities to learn about a potential client and their needs.”