Identity and the Museum Visitor Experience
John Falk’s determined focus on the visitor’s experience continues to transform our understanding of the relationship between museums and their audiences.Identity and the Museum Visitor Experiencedemonstrates that Falk remains the leading voice in the field of museum learning. For the first time he moves beyond theory and proposes a model that museums can use to explore how to serve their visitors in more meaningful ways.  -Nannette V. Maciejunes,  Columbus Museum of ArtJohn Falk's most exciting work reframes frustrating old questions in new ways that bring immediate clarity. In this important book, Falk shifts the old issue of visitor segmentation away from stable traits to ephemeral dispositions. His new formulation shows us visitors who actually seem to belong to the same species as ourselves, and whose differences relate to understandable differences in the ways that they perceive and use exhibitions. –Jay Rounds, E. Desmond Lee Professor of Museum Studies, University of Missouri St. Louis, and former editor of the Exhibitionist JournalThis book should be read by anyone serious about visitor experiences in museums.  Falk reconceptualises the field from a wholistic perspective using the ‘lens’ of visitor identity and motivation.  The model he proposes will shape and inform the nature, design and understanding of visitor experiences in free-choice learning environments. –Roy Ballantyne,  University of Queensland, and editor of Visitor Studies Journal