Strategic Sport Communication
“The authors are to be applauded for collecting a vast amount of information referred to as sport communication and placing it literally at the fingertips of readers.”--International Journal of Sport Communication, Volume 1, 2007"Pedersen, Miloch and Laucella have done an admirable job of bringing all the various facets of sport communication and tying them into a comprehensible whole. The result is a text useful for students, instructors and anyone else interested in this growing field."--Journal of Sports Media, Volume 4, Issue 1, 2009"The combination of theoretical and practical insight makes the textbook distinctive and valuable."--Journalism and Mass Communication Quarterly, Autumn 2007"Strategic Sport Communicationis the most valuable text for North American undergraduate students studying in the areas of sport management and/or mass communication with an interest in sport in order to gain a comprehensive understanding of the emerging discipline of sport communication."--International Council of Sport Science and Physical Education