Selling Destinations
"An ideal textbook to use to cover world tourism destinations. This textbook is simple, easy and extremely useful. The information contained in the textbook is necessary knowledge for all travel and tourism students." - Rosalie Fernandez, Kapi'olani Community College, Hawaii"What I like most is the strong emphasis on marketing and selling. This helps the student develop this important mindset." - John Lindsay, Highline Community College, Washington