The Magazine from Cover to Cover
"It's one of the few magazine-publishing texts that I've used in academia that also is beneficial to magazine-industry professionals. While the entire new edition remains an excellent tool, I think the authors' discussion of digital publishing, tablets and apps makes it especially current and significant, and the presentation of profitability tables and spreadsheets is also an important addition.The Magazine: From Cover to Coveris a special publication."- Frank Dexter Brown, editor-at-large,Prince George's Suitemagazine, and the founding editor ofYSBmagazine, has taught for more than 20 years. He operates a media-consulting business in Washington, DC."In terms of scope and depth, no other textbook can hold a candle toThe Magazine from Cover to Cover. The authors accurately and vividly describe how the industry is evolving in the digital age. It's the only book I'd recommend for a course on contemporary magazine publishing."-Jennifer Rauch,LongIsland University"If you are looking for a text that covers the magazine industry from start to finish, top to bottom, this is it."-Ana Garner,Marquette University