Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About
"Kate Newlin is one of the sharpest brains in consumer marketing.... Her success in creating, building and reinventing brands should make this work invaluable." --Daryl Brewster, chairman and CEO, Krispy Kreme"Kate is quite simply one of the smartest individuals I've met in business.... Her raw creativity, coupled with a profound understanding of our culture, market space and consumers make for remarkably actionable thinking." --Jim Becktold, director, Proctor & Gamble"Kate is dissecting Passion as a branding exercise. Timely, thoughtful and as ever erudite. I love reading her stuff." --Paco Underhill, Author,Why We Buy