Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition
Art Weinstein is a professor of marketing in the Huizenga School of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale. He earned his Ph.D. in 1991 from Florida International University. Dr. Weinstein is the author ofThe Handbook of Market Segmentation, 3rdEdition and Defining Your Market, as well as more than 70 scholarly articles and papers on customer-focused topics and marketing strategy issues. He was the founder and editor of theJournal of Segmentation in Marketing.Dr. Weinstein has consulted for many high-tech and service firms.