Pendulum: How Past Generations Shape Our Present and Predict Our Future
“Pendulumoffers fascinating insights into the surprises and revelations of shifting social trends throughout history.  Roy H. Williams and Michael Drew answer the age-old question:  What makes us tick?”—Harvey Mackay, author of the #1New York TimesbestsellerSwim With the Sharks Without Being Eaten Alive “If you're trying to get a grip on why we do what we do, there's a way forward: It's Pendulum. Roy Williams and Michael Drew have explored the profound shifts in society from ancient times to now and created a blueprint to civilization. To understand your clients, to understand the market, to understand your own motivations – read  Pendulum.”—T. Harv Eker, author of #1New York TimesbestsellerSecrets of the Millionaire Mind “How do you predict what kind of society we're in?  How do you know when's the right time to make a difference? InPendulum, Roy H. Williams and Michael R. Drew have combed through history's ups and downs and the cultural shifts that ripple through every generation. They've written a unique guidebook that has an interesting perspective for marketers, entrepreneurs, and anyone is thinking about how to live in the now—and in the future.”—Tony Hsieh, CEO of Zappos andNew York Timesbestselling author ofDelivering Happiness“In today's business environment you need to anticipate and understand consumers as never before. You need to drive change and create step-and-repeat processes. Roy H. Williams and Michael R. Drew nail it inPendulum. They've looked in the mirror of history, and found a reflective pattern. And while every businessperson is running the gauntlet of business, they can use the book to become more competitive, nimble and ready to drive change and grow! Every generation thinks a bit differently than the previous one – andPendulumtells you why. Saddle up for an insightful read, and an essential tool.”—Jeffrey Hayzlett, Former CMO Kodak, Global Business & Marketing Authority and bestselling author ofThe Mirror Test and Running the Gauntlet“If you want to better understand the world we live in, then readPendulum. Roy H. Williams and Michael Drew have uncovered the secrets to how society shifts from generation to generation—and why that matters to all of us.”—Marci Shimoff,New York Timesbestselling author ofHappy for No Reason“If you've ever wondered why people did what they did, why cultural change happened and even what led to some of mankind's greatest discoveries, thenPendulumhas the answers. Roy H. Williams and Michael Drew take you through three millennia on an astounding roller-coaster ride of shifts in society to get at the heart of why we do what we do—and how we can understand not only where we are, but where we're going.”—Greg S. Reid, co-author ofThink and Grow Rich: Three Feet from Gold “Pendulumis a profoundly powerful read. This revelatory new book provides insight to social trends that will emerge in the years to come.Pendulumimpacted how I approach business and it will change how you view the world.”—Rich Christiansen, entrepreneur andUSA Todaybestselling author ofThe Zig Zag Principle“If you want to know where the future is headed and prepare for what is to come, then you have to read this book.Pendulumwill help you better understand society and social behavior like it has never before been explained. This book is a true gem and a must-read.”—Randy Garn, CRO of Prosper Inc., and co-author of theNew York TimesbestsellerProsper: Create the Life You Really Want"Pendulummay be the most important book you read all year. This is not a book about business but one about how culture has changed, which will dramatically alter the way you must do business. It will open your eyes to exactly what is happening in the world today and how your business must respond. "—Eric Rhoads, Publisher, Radio Ink“We've all heard how history repeats. Now we know why. We humans swing from selfish to social every generation or so, and civilization swings with us. In their surprising, insightful and witty new book,Pendulum, Roy H. Williams and Michael Drew explain us to us. They explore the real reasons behind some of civilization's greatest advances—and retreats. They show us why we repeat ourselves—but they also give us the tools that might prevent future catastrophes.”—Robert J. Hughes, formerWall Street Journalreporter and author ofLate and Soon "Times change, but some things remain consistent: People either think of themselves or of others. The question is, how do you know when (and what does it mean) Roy H. Williams and Michael R. Drew have figured that out inPendulum, their razor-sharp look at cultural shifts over the last 3,000 years (and the next ones too). Whether you try to come up with a new dish at KFC, a special pie at Pizza Hut or a menu change at Taco Bell, you need to know your customer.Pendulumgives you that knowledge.— Jonathan Blum, SVP and Chief Public Affairs and Global Nutrition Officer of YUM brands