Cooking with Trader Joe's Cookbook: Easy Lunch Boxes
Kelly Lester is a singer and actress with over three decades of stage, film, and TV credits (KellyLester.com). She is also a successful entrepreneur with no formal business training. In 2009 she founded her second company, EasyLunchboxes.com, which was born out of her innate ability to do things efficiently while on a shoestring budget, and her desire to send her daughters to school with waste-free, healthy lunches. With no money for advertising, Kelly turned to social media. Relying solely on word-of-mouth-marketing, she grew her sales via positive blog reviews and lots of "likes". EasyLunchboxes have been the #1 best-selling lunch boxes on Amazon.com since 2011, and her "seller success story" was prominently featured on Amazon's home page. Her EasyLunchboxes Facebook fan page was named a Top Ten Small Business Facebook Page by SocialMediaExaminer.com. Consequently, she has added "Social Media Expert" to her resume. Kelly is in demand as a public speaker, inspiring and motivating other entrepreneurs and small business owners with her story and self-taught marketing skills. As a solo mompreneur with no employees, Kelly enjoys personally communicating daily with her fans and followers, and relishes the true friendships she's made and the enthusiastic support she receives from her online community. Postings from her network of nearly 25,000 Facebook fans are the foundation for Cooking with Trader Joe's Cookbook - Easy Lunch Boxes. One of Kelly's book contributors, Cristi Messersmith, who pens the blog BentOnBetterLunches.com, explains Kelly's unique marketing skills: "In my opinion, it's absolutely her personal touch, her "chatterboxness" that gives Kelly an edge and has helped make EasyLunchboxes so popular. Sure, they are fabulous containers, but it's her social networking savvy and her creativity that's helped them gain so much notice..." Kelly and her husband, actor Loren Lester, live in Los Angeles. They have 3 daughters who all pack their own lunches.