Web Marketing All-in-One Desk Reference For Dummies
Boost your bottom line with your $25 Google AdWords credit — see insideWeb marketing is the way of today! This collection of topic-focused minibooks gives you all the building blocks for marketing your product or service online, and the bonus $25 Google AdWords credit sweetens the deal.  Learn to please both customers and search engines, track your performance, market with e-mail, blogs, and social media, and more.Show 'em you're there  — Book I shows you step by step how to maximize Internet potential for your businessRank high — attract customers by rising to the top of searches; the secrets are in Book IIHow're you doing? — Book III helps you find out by tracking how your ads, pages, and products performIt pays to advertise — and Book IV demystifies managing pay-per-click ads, keywords, and budgetKeep in touch — Book V helps you develop marketing e-mails that customers want to readLet's blog — the tips in Book VI teach you to create a blog that helps you connect with clientsSocialize  — use Book VII to help you hone your strategy for different social media outlets including StumbleUpon, Facebook, and TwitterGo mobile — leverage mobile technology with the tips in Book VIIIOpen the book and find:Secrets to building Web sites that deliver your messageHow to get your site found by search enginesWays to improve your marketing with Web analyticsTop ways to generate site trafficHow to write ads that get clicksTips on winning an audience for your blogHow to deliver valuable mobile contentInside — your Google AdWords gift card worth $25