Copywriting That Sells High Tech
The format of Copywriting That Sells High Tech is ideal for both students learning the trade and experienced marketing professionals looking for inspiration. The chapters are easy to read through all at once and easily referenced as needed. --Carrie Rosati, Impact! Newsletter, Society for Technical CommunicationI've had the original edition on my desk for over a decade, and have referred to it hundreds of times. It's dog-eared to say the least! ... I suspect this new edition will sit on my desk as a handy reference for another decade. --Steve Slaunwhite, For Copywriters Only newsletterAnyone who liked the first edition of King's book will find the second even better. And any marcom writer who's never encountered her book should check it out. --Gordon Graham, SoftwareCEO.com