Expanding the Pie: Fostering Effective Non-Profit and Corporate Partnerships
"I enjoyed reading this book. It presented an interesting approach to combining NGO interests with those of corporations. The resulting symbiotic relationships can provide great marketing opportunities for corporations while greatly accelerating the missions of participating NGOs.""Businesses can share common goals, even if their intents are different.Expanding the Pieis a discussion of business partnership between these many different avenues of business and how partnerships can form throughout them, and what must be understood within these cross-intent unions. A strongly recommended pick for business management reference collections,Expanding the Pieis not to be overlooked."“Extensively researched yet practical in its presentation,Expanding the Pieis a thorough exploration into the many challenges and benefits that arise in NGO-Corporate Partnerships. Susan Rae Ross has provided a ‘must read’ for anyone wishing to first understand, and then develop, highly successful cause marketing partnerships.”“Expanding the Pieprovides compelling rationale for the essential social sector / NGO-Corporate Partnerships so critical to the successful organization, indeed to the community of the future.”