Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement (The Morgan Kaufmann Series in Data Management Systems)
"If you run a Web site, own a Web site, or are merely responsible for the success of a Web site, this is the book you need. Big picture philosophy and detailed practicality makeMaintaining and Evolving Successful Commercial Web Sitesthe appropriate practicum for progressive Web professionals."-Jim Sterne, Author, Speaker, Consultant, Target Marketing of Santa Barbara"Ashley Friedlein takes four very complex but important subjects and boils them down for you to their essentials. With an abundance of practical examples and a strong feeling for what common sense dictates, he leads you to the heart of what it takes to keep a big site running and improving."-Bob Boiko, Author,The Content Management Bible(Hungry Minds, Inc.) and President, Metatorial Services Inc."Ashley Friedlein makes a much-needed contribution to the (often neglected) area of Web site management. Using clear language and straightforward case studies, Friedlein masterfully tackles the 'post-launch' phase of Web development. This book will be sought after by all Web site managers."-Hurol Inan, Author,Measuring the Success of Your Website(Longman) and Consultant