Good Company: Business Success in the Worthiness Era (BK Business)
Laurie Bassi is an economist and expert in human capital analytics. She is CEO of McBassi & Company, a consulting firm that appliesGood Companyconcepts to help businesses improve their results. Bassi also chairs Bassi Investments, which invests in companies that make significant investments in their people. She holds a Ph.D. in economics from Princeton University and spent the early years of her career as a tenured professor of economics at Georgetown University. She is the author of over 80 published papers, including two articles for Harvard Business Review.Ed Frauenheimis a journalist with 15 years of experience writing about topics including technology, work, business, and education. He has written for CNET News.com, theOakland Tribune, Salon.com, and Wired magazine.  He currently is Senior Editor atWorkforce Managementmagazine.Dan McMurrer is the chief analyst at McBassi & Company and chief research officer at Bassi Investments. Prior to cofounding McBassi & Company, Dan worked in research positions at the Urban Institute, Saba Software, the American Society for Training and Development, and the U.S. Department of Labor.Lawrence Costello is the founder of consulting firm The Lawrence Bradford Group.  Previously he held top management positions at Campbell Soup Company, PepsiCo, Frito-Lay, and American Standard.