Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership
Innovation, Product Development, and Commercialization is a highly recommended practical book to help every manager and executive succeed in today s competitive environment. Dr. Rafinejad covers the entire product development cycle including marketing, innovation of technology, R&D;, product and process engineering, quality and commercialization, and the pitfalls to avoid. The compelling real-world case studies are extremely valuable. ----Gerald Z. Yin, Ph. D., Chairman and CEO, Advanced Micro-Fabrication Equipment Inc. (AMEC)Anyone interested in new product commercialization will certainly benefit from reading this text. It is a must own for anyone in a high-tech business trying to bring new products to market or trying to develop a first rate product development organization. The methods are time-tested and will yield successful results if properly applied. ----Dr. Michael S. Barnes, Chief Technical Officer, Intevac, Inc....a book every serious student and practitioner of product development should have access. I found the discussion of a flexible vs. a structured product development process especially enlightening. Also, the exposition on platforms and derivatives provides absolutely essential knowledge for all product designers. ----Professor Robert Carlson, MS&E; Department, Stanford University