Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset
How do you feel when someone says: I want tell you about my product? Ready to run away in horror, right? What about when someone says Let me tell you a story? Now that s interesting! Casey Hibbard is an expert in Success-Story Marketing and her terrific book Stories that Sell will help you reach people in the best way possible, through customer storytelling. --David Meerman Scott, Bestselling author of The New Rules of Marketing and PRPeople are often bored or put off by facts, but they never tire of hearing stories. That's why selling with stories is so effective and that's why this book tells a crucial truth to salespeople. --Jay Conrad Levinson, The Father of Guerrilla Marketing, Author, Guerrilla Marketing series of booksIn the age of The Jaded Customer, companies that can speak to prospects credibly and authentically will thrive. In this timely, engaging and comprehensive book - and new standard on the subject - case-study maven Casey Hibbard hasn't held back a single how-to detail for turning satisfied customers' stories into a company's most powerful selling tool. Perfect for both companies seeking a competitive edge in the marketplace and writers looking to expand their professional offering. --Peter Bowerman, Author, The Well-Fed Writer titles