Introduction to Video Production: Studio, Field, and Beyond
Written in a clear, non-technical manner,Introduction to Video Productionfocuses on the fundamental principles of video production and the technologies used in production.This text discusses video aesthetics, technologies, and production practice in a clear and concise manner.  It also emphasizes the importance of teamwork and planning in the production process. Chapters are clearly organized and heavily illustrated, with key terms identified in boldface. WithIntroduction to Video Production, students will learn not only how the technology works, but how to work with the technology and with each other.Book FeaturesProvidesa thorough overview of video production in studio and field environmentswithout being overly technical, so students get the “big picture” of production.Coversnew digital production, recording, and editing technologies, giving students the most up-to-date and cutting-edge information possible.Usesfour pages of color platesto illustrate video color processing, color temperature and white balance, and chroma key (blue and green screen effects) effectively for students.Includesover 200 photos and line artillustrating aesthetic elements, technical issues and production planning.Highlightskey terms in boldface and provides a glossary at the end of the text, allowing students to quickly identify and learn important terminology.Praise forIntroduction to Video Production“The overall strength of this text is the obvious knowledge base the authors possess. When utilized, the examples are good, the illustrations helpful, and the charts effective. With the more difficult areas to write about, they do a nice job.”—Tom Shaker, Dean College“Students using this text will get a good idea of how video is used in television production. Descriptions of how large productions are conceived, developed and produced will be very useful for students interested in producing news or episodic television programs.”—John Schmit, Grand Valley State University