The Truth About Profiting from Social Networking
"The Truth About Profiting from Social Networkingis an insightful, useful book that  many marketers should keep at their fingertips."Guy Kawasaki, Co-founder of Alltop and author ofThe Art of the Start"An essential, enlightening guide to an area rapidly expanding beyond garish MySpace pages into an essential business component. This is a vital reference at just the right time!"Mark A. Kellner, "On Computers" Columnist,The Washington Times "Smart business people are using social networking to support their marketing and overall business strategies. But it is hard to do it right without understanding both social networks and the community norms you'll find there. Rutledge's book not only gives smart advice on how to navigate those waters, but does so with examples that are easy to understand and translate for use in your business."Jason Falls, Social Media Explorer Blog "This book could help your business make money and sales using social networking. From using MySpace and Facebook to using an internal social networking system, it covers it all."Linda Roeder, Social Networking Weblog, and Personal Web Pages Guide, About.com "Social media takes community effort. As such, networking is of utmost importance on social networking sites. To become a successful contributor, you need to be a team player. Don't be afraid to reach out to anyone, big or small. Making that connection and maintaining that connection is critical; everything else will fall into place from there. Rutledge uncovers all the necessary skills to use these tools in this easy-to-understand book."Tamar Weinberg, Techipedia "Using online social networks for business and professional advancement requires more than just understanding the technology. Social networks are all about human interaction. This book provides numerous examples, ample advice, and easy-to-follow guidelines for those looking to navigate the previously uncharted waters of technology-enabled social networking."Amanda G. Watlington, Ph.D., A.P.R., Owner, Searching for Profit "WithThe Truth About Profiting from Social Networking, Rutledge provides deep insights into social networking and how to profit from its proper usage, both financially and in your career."Allen Stern, Editor,Center Networks "There is a right way and a wrong way to use social networks. Rutledge uncovers these truths and makes understanding the difference between them clear so you can achieve success and avoid failure."Jason Bean, Blogger, b5media