The Social Animal
ELLIOT ARONSON, University of California, Santa Cruz, USA and Distinguished Visiting Professor, Stanford University, USA. Elliot Aronson is one of the most eminent and versatile psychologists of our time. He is the only person in the 110 year history of the American Psychological Association to have won all three of its major awards: Distinguished Research (1999), Distinguished Teaching (1980), and Distinguished Writing (1975). In addition, among his many honors are the Gordon Allport Prize for his contributions to the betterment of intergoup relations, and the Donald Campbell Award for distin