Trademark: Legal Care for Your Business & Product Name
Names, logos, and other unique corporate identifying marks are the true  calling cards of any business, and the third edition ofTrademark: Legal Care for Your  Business & Product Name, by attorneys Kate McGrath and Stephen Elias, explains in  an easy-to-understand fashion how to choose these vital assets properly and then protect  them diligently. Revised to reflect changes that have come about because of the advent of  cyberspace, it offers clear instructions on initial selections, searches to ensure availability,  state and federal registration procedures, correct use, and adjudication of any disputes  that result.--This text refers to an alternatePaperbackedition.