Strategic Communication in Business and the Professions (6th Edition)
Strategic Communication in Business and the Professions, Sixth EditionDan O'Hair,University of OklahomaGustav W. Friedrich,Rutgers UniversityLynda Dee Dixon,Bowling Green State University Designed for introductory business and organizational communication classes, this successful, multi-edition text focuses on teaching students to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety.The Sixth Edition helps students address current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce. Features:Real-World Applications:Practicing Business Communicationboxes examine communication practices in a wide range of businesses.Strategic Skillsboxes give students tools they will need as they transition from the classroom to a business setting.Ethical Issuesboxes challenge students to think critically about the role ethics takes in business communication.New to this Edition: New and updated examples from real organizations.Streamlined writing style to focus students’ attention on ideas and concepts relevant to their success.Greater emphasis on communication implications of technology rather than improving computer skills students have already mastered.Greater integration of “strategic communication” framework in all chapters to enhance skill application.