Strategic Public Relations: 10 Principles to Harness the Power of PR
"This quick read is definitely one to add to your bookcase. With its anecdotes and examples throughout, it provides not only an entertaining, but also an educated look at strategic PR." Excerpt from PRWeek - Guest review by Jeffrey Ory, Vice President, Deveney Communication (September 2009) --PRWeek"The book is full of compelling examples and practical advice for any company looking to improve its standing with its community and customer base." - The Costco Connection (August 2009) --The Costco Connection