Mass Affluence: Seven New Rules of Marketing to Today's Consumer
"...lots of advice that marketers can sort through and apply." --The Globe & Mail, November 24, 2004"It's hard to imagine a business where these insights wouldn't be relevant." --The Washington Post, 10 October, 2004"When it comes to targeting affluent consumers (i.e. upper-middle class and above), this books is Mass Marketing 101." --Journal Gazette, 21 September, 2004In this extremely well-researched and witty volume, Nunes  and Johnson rewrite the rules for marketing to today's consumer. --CHOICE, March, 2005