Sun Tzu and the Art of Business: Six Strategic Principles for Managers
"K-Mart, ATandT, Xerox, and General Motors would have saved themselves billions of dollars if their past CEO's had read this book."--Dr. Philip Kotler, Northwestern University"This practical introduction to Sun Tzu's ideas will help U.S. business leaders to quickly overcome their international rivals' incredible head start in exploiting Sun Tzu's wisdom.... Mr. McNeilly deserves the thanks of American business. His new book is the best of the four American attempts at the difficult feat of converting Sun Tzu's seminal [work] into a usable guide for strategic managers."--Strategy and Leadership"Finally someone wrote a book on The Art of War that makes sense."--Bryan Bloom, Chief Operating Officer, The C/W Company"This book is fun and serious...a fast and interesting read. I recommend it to anyone interested in strategy."--Academy of Management Executive"If you've ever felt that business is like war, [this] new business book based on the teachings of an ancient Chinese warrior has much to offer."--Entrepreneur Magazine