Portfolio Management For New Products: Second Edition
"A great book for anyone who wants to develop winning new products."-Charles S. Coffey, Executive Vice President, Business BankingRoyal Bank of Canada"The best source for how to start or perfect a winning new product strategy"-Thomas E. Chorman, CFO and Vice President Finance, Worldwide Floor ProductsArmstrong World Industries, Inc."A must-read ... The authors do a great job of laying out the pros and cons of the latest methods for effective portfolio management and project selection, and show how to integrate them into a workable process."-Dr. Robert S. Wood, Director of Research PlanningRohm and Haas Company