Simply Better: Winning and Keeping Customers by Delivering What Matters Most
It’s all good stuff and ultimately proves that consumers care more about basic benefits than unique selling propositions. (Edge2005-08-05)This is a book about marketing for people who have read too many books about marketing... [Simply Better] is a welcome book that sheds light on a glaring deficiency in contemporary business culture... the empathy gap  that exists in all too many executive suites. (Financial Times2005-08-03)