Innovating Analytics: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results
“Innovating analytics is critical in baseball, in politics, and in business. Larry Freed is at the forefront of developing useful new metrics that will help businesses succeed.”—Billy Beane, General Manager of the Oakland Athletics and the subject of the bestsellerMoneyball.“Challenging conventional wisdom and building upon the wealth of  knowledge derived from one of the most widely used customer experience measurement tools in business today, Innovating Analytics is an essential addition to any marketer’s library. Clearly Larry Freed is  one of the leading minds in the customer experience industry, as he  thoughtfully offers tested and practical strategies that businesses  can implement immediately.” —Bruce Rogers, Chief Insights Officer, Forbes Media"Innovating Analyticsis a natural extension of Larry's career-long exploration of innovative business solutions.” —Thomas H. Zurbuchen, Associate Dean of Entrepreneurial Programs at the University of Michigan“Larry Freed and ForeSee are at the forefront of transforming business around the world with actionable, predictive metrics. Innovating Analytics contains critical information for any executive who wants to improve business outcomes.” —Rick Snyder, Governor of the State of Michigan“Innovating Analytics is a compelling exploration of the potential power of customer experience metrics in the modern age. Larry Freed’s combination of academic research with practical business implementation makes this book a must-read for any business leader.” —Mark Mahaney, Managing Director at RBC“Too many businesses are relying on metrics that are outdated and have no relationship to company growth and profit. Innovating Analytics is a must-read for any executive about the power of good metrics and the dangers of bad ones.” —ClaesFornell, Founder and Chairman of the ACSI and author ofThe Satisfied Customer