Ethics in Marketing: International Cases and Perspectives
Patrick E. Murphyis Professor of Marketing at the University of Notre Dame, USA. His research on marketing ethics has been published inJournal of Marketing,Journal of Business Ethics,Journal of Macromarketing,Journal of Public Policy & MarketingandEuropean Journal of MarketingGene R. Laczniakis Professor of Marketing at Marquette University, USA. His research and commentary on marketing and society issues has been published inJournal of Public Policy & Marketing,Long Range Planning,Journalism Quarterlyand theJournal of MacromarketingAndrea Protherois Associate Professor in Marketing at University College Dublin, Ireland. Her research on societal and sustainability issues has been published inJournal of Public Policy & Marketing,Journal of Macromarketing,Consumption, Markets and CultureandEuropean Journal of Marketing