Economic Development Marketing: Present and Future
This book is a great resource that can be used by economic developers to better understand the changes in the practice of economic development marketing on a national scale. --Jack Schultz, CEO of Boomtown Institute and Agracel Inc.Essential knowledge for economic developers who need to maximize marketing return on investment and not be left behind in the Internet age. --Ted Egan, Chief Economist, City of San FranciscoThe thorough research highlights the surprising - and somewhat troubling - perceptions of economic developers regarding the most effective ways to market their communities. It points to online marketing efforts as not only the future, but the most effective means available in the present. --Karen Chapple, Professor, Department of City and Regional Planning, University of California at Berkeley