Type & Layout: Are You Communicating or Just Making Pretty Shapes (Kickstarting Business Series)
Type & Layout should be the definitive reference for anyone involved in design, publishing and print advertising. --Philip Hamson, Advertising IT Liaison, Newcastle Newspapers Ltd, Aust.Using principles of this sort, I make millions for my clients every year --Carol Worthington-Levy, Direct Marketing Consultant and Partner, Creative Services, LENSER, San Rafael CAYou need this book if you use the printed word to sell, promote, or persuade! --Mal Warwick, fundraiser and author, publisher of Type & Layout first edition