Digital Wars: Apple, Google, Microsoft and the Battle for the Internet
"[A] journalistic tale of competitive intrigue… For anyone with an interest in how our digital world has evolved, Charles Arthur'sDigital Warsis required reading."--ForeWord Reviews "Arthur traces the ups-and-downs of the companies over time and the cutthroat competition that persists today to create the next state of the art server, music device, smartphone, tablet, or something entirely new. ...Lively and informative, even non-geeks will find this story riveting."--Publishers Weekly"It's rare to say that a business book is a page-turner. But Charles Arthur's book,Digital Wars, is just that. ...[Arthur] does something unexpected in his book: He breathes life into these billion-dollar companies and makes them...human. …Digital Warsdoes more than rehash familiar stories of these industry giants, instead focusing on overarching narratives complete with an accounting of the victories and losses of each. … If you enjoyed Walter Isaacson's biography of the late Apple CEO as a personal glimpse into the man,Digital Warsis a must-read for a view of Jobs' doppelganger, Apple, and the other companies that waxed and waned in no small part due to his genius."--New York Journal of Books  "Science and technology journalist Arthur (Guardian, UK) provides a summary of the big three Internet-era companies, focusing on search platforms, digital music, smartphones, and tablets. …Where many similar works such as John Battelle'sThe Searchand Walter Isaacson'sSteve Jobsfocus primarily on personalities and management approaches, this work focuses more on various aspects of market economics and strategies, as well as competitive patent practices. Valuable for all readers, and a suitable addition for history of technology and business collections.Summing Up:Highly recommended. All levels/libraries. --CHOICE, K. D. Winward, Central College"…[R]arely do I enjoy books as much as Charles Arthur's newDigital Wars. …Not only is this highly informative, but it is extremely well written. …He somehow manages to craft an exciting thriller out of what could have been written in a very arid and boring way. …This book is a "must read" for anyone who really wants to understand some of the changes that have taken place in the ICT industry over the last 15 years. …There is much to be learnt about the past fromDigital Warsto help us shape the future."--Tim Unwin,CEO, Commonwealth Telecommunications Organisation  "…[A] great read, written in a concise, clear and engaging style."--Tim Anderson, ITWriting"…[A] definitive history of the battle for internet dominance between Microsoft, Apple and Google. … What distinguishes his book from the many volumes written about the Big Three is a passion for detail, checked and referenced facts, laced with anecdotes collected over decades of his professional writing career. There is a forensic quality to his writing that is as impressive as it is much welcomed. …There are so many lessons to be learnt from this book."--Liberate Media"…I believe that history shapes the future even in the fast moving world of technology. So, if you share the same beliefs, then this this is indeed an interesting read. …I recommend it."--A. Jaokar, Open Gardens Blog  "...[A] revealing account of Apple, Google and Microsoft’s battles for dominance in search, digital music and smartphones."--Robert Skinner, Ertblog"...getAbstract recommends it to students of history, technology and corporate success. And if you are reading this abstract on a tablet or phone, you will soon learn more about the myriad decisions that led to the device in your hand."--getAbstract"[A] fine survey documenting battles over search technology, mobile music, smartphones and more, and considers how these companies embarked on campaigns that not only changed their business structures, but the nature of information as a whole."--Midwest Book Review