Fundamentals of Media Effects
"I like the comprehensiveness of theories in the text. It is clearly written, interesting to read, and has up-to-date examples as well as a good student price." --Reed Smith, Georgia Southern University"A proven, state-of-the-art overview of current thinking in media effects. It is an accessible but detailed book appropriate for undergraduates." --Bruce Drushel, Miami University"Nice update! I like the organization of the material." --Glenn G. Sparks, Purdue University