Designing Brand Experience: Creating Powerful Integrated Brand Solutions
Foreword Introduction: Historical Overview Preface PART I. Strategy Chapter 1. What is branding? Chapter 2. The Branding Process PART II. IDEAS Chapter 3. Formulating Relevant Branding Ideas Chapter 4. Brand Constructs: Strategic Advantages Part III. DESIGN Chapter 5. On Designing Chapter 6. Designing Visual Language Elements of the Brand Identity Chapter 7. Designing Brand Identity Applications: Identification graphics Chapter 8. Designing Brand Identity Applications: Advertising and Promotional Design Part IV. More Case Studies