Future Savvy: Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit from Change
"Future Savvy…will help you become a better consumer of forecasts, from economists, governments, think tanks and, yes, even journalists."The Globe & Mail(Toronto)"a book that will make fascinating reading for anyone involved in forecasting" --Foresight Magazine“If you care at all about preparing for the future, read this book.” -- Online Magazine"Given recent developments in the US economy and their implications and probable impact insofar as the global economy is concerned, the publication of this book is indeed timely." -- Dallas Business Commentary Examiner"...a guide for prognosticators and scenario planners, a set of warnings against such common errors as overreliance on numbers, overlooking your own bias, and ignoring the oscillations of history…” -- Strategy+Business"… offers a great deal of common sense that often gets left behind in analytics and forecasting…” -- Inland Empire Business Journal"...Gordon's book will be a useful primer and refresher on the art of proper forecasting and on detecting the artifice and subtlety of persuasion via anticipatory declaration." --Research Technology Management