Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (2nd Edition)
Strategic Writing: Multimedia Writing for Public Relations, Advertising and More,2/eCharles Marsh,Universityof KansasDavid W. Guth,Universityof KansasBonnie Poovey Short,Short Solutions Strategic Writingemphasizes the strategic, goal-oriented mission of high-quality media writing with clear, concise instructions for more than 40 types of documents relating to public relations, advertising, sales, marketing, and business communication.  Rich with numerous examples and a user-friendly "recipe" approach,Strategic Writingis ideal for teaching you to write successfully and strategically for various fields of business. Features of the New Edition:Prepares you for success in multiple writing platformsincluding print, broadcast, and online/social media.Develops your skills and writing proficiency ina variety of strategic disciplines, including public relations, advertising, sales and marketing, and business communication.Broadens your understanding of how to use Social Media–including blogs, podcasts, social networks, content communities and wikis–to better prepare you for writing in the contemporary media environment.Features Tips for Visual Storytelling, a new section that includes specific strategies for designing and producing compelling visual stories for maximum audience understanding.Provides you with concise “recipes,” including examples and templates for each document, helping you write on deadline in or out of the classroom. What reviewers are saying aboutStrategic Writing: “I believe that it offers students the perfect balance of relevant information and application.”-          Susan Daria, University of Alabama “The book includes excellent examples of writing styles and techniques. It is well written and easy for students to understand.”-          Gary Ford, Webster University