Buying Customers
Turn Happy Customers into Raving FansIt's not enough to spend money to get your "brand" out. It is important to bring customers to the door, but how do you keep them coming back?"Buying  Customers" shows you how to change the way you view your business. Bringing in new customers and looking at the profits per sale sounds good.Buying Customers is about "profit per customer". Bradley will show you how to turn Happy Customers into Raving Fans.  This is a must read.- Vicki LongNeeding better quality leads and generating more repeat business is essential to my success.  This book helps in both areas.Don't think that you can only use this book if you are an entrepreneur, business owner or marketing professional, "Buying Customers" can be used  in many areas such as hiring employees.  It is all about how you want to define customers.  If you switch the word customer with any other you  will find insights and inspiration that will turn any operation into a `results-driven' process.- Michael L. Gooch, Author of Wingtips with Spurs."InBuying Customers, Brad Sugars reveals the true science of creating ROI in any business model.  Are your marketing dollars, coming back in multiples through your sales dollars? Are your customers your best and biggest asset in creating sales dollars? Is your customer base expanding while your acquisition cost per customer is shrinking?  If not,Buying Customerswill fine tune your efforts into guaranteed results."Sharon LechterAuthor of Save Wisely, Spend HappilyCo-Author of Outwitting the Devil, Three Feet From Gold and Rich Dad Poor Dad and 14 other Rich Dad books