Hyperformance: Using Competitive Intelligence for Better Strategy and Execution
"If you know how and where the competitor will strike, you will soundly defeat him every time, regardless of any technical advantage he might have."—From the Introduction, which discusses  Miyamoto Musashi's Book of Five RingsIn this groundbreaking book, T. J. Waters has taken his remarkable experience collecting and analyzing competitive intelligence for business (which led to him being recruited by the CIA) and translated that knowledge into practical real-world strategies. Waters explains that companies that correctly analyze competitor, market, and customer information, then act on it in a timely fashion, will gain a competitive advantage.Step-by-step, T. J. Waters describes how to plan a proactive strategy by identifying competitive threats and then determining the resources needed to counter them. Hyperformance reveals how to develop a cohesive organizational strategy and what it takes to execute it by collecting key information and turning that knowledge into bottom-line results.Filled with illustrative examples from start-ups to multinational organizations, Hyperformance clearly shows how these strategies have been implemented to gain competitive advantage. In addition, the tools outlined in this book are available online and are easily downloadable [tjwaters.com/hyperformance]. These resources are created for both small firms (which may not have the resources to develop them on their own) and for large corporations (which can share these tools across the organization).Hyperformance is written for any leader who wants to achieve a new and unprecedented level of performance.