Predicting Presidential Elections and Other Things (Stanford Business Books)
"Well written and clear, with entertaining and sometimes surprising examples, this book of excellent scholarship is designed for those who don't know any statistics and need to be walked through it.  The author is both patient and painstaking, popularizing statistical thinking in a way that makes it available to a wide audience and communicating interesting social science at the same time.  He puts things in a striking light that should communicate to an audience that is not otherwise served."—John Ferejohn, Stanford University"Predicting Presidential Elections and Other Thingsis a captivating account of how social scientists attempt to predict future quantitative events using past trends and quantitative relationships."—American Journal of Economics and Sociology