The Next Architect: A New Twist on the Future of Design
Jim Cramer and Scott Simpson understand that creativity in business management is as important for success in the architectural profession as artistic talent. This very readable and provocative book should be read by anyone who manages as architectural practice. --Barbara Golter Heller, FAIA, President and CEO, Design + Construction StrategiesThis book is insightful and right on the mark. It has been most beneficial to us in efforts to orient towards a global and sustainable mindset and to formulate future strategic moves ahead of the masses. --Scott Findley, Director, RMJM Hong Kong Ltd.If you are looking to be on the edge of a new profession, this is the book. --Chuck Albanese, FAIA, Dean, University of Arizona College of Architecture and Landscape Architecture