Keyword Intelligence: Keyword Research for Search, Social, and Beyond
Master Modern Keyword Research for Today's Internet MarketingThis is the ultimate, in-depth guide to the next generation of keyword research mandated by the demands of social media and search engines. SEO and PPC pros will love this expert look at how to best identify and refine keywords using today's tools and techniques. Social media and mobile practitioners will find invaluable information on how keyword research can shape and inform entire campaigns. And all marketers will value the hot new modeling techniques that help them develop rich, relevant content that's sure to engage site visitors.This unique, detailed guide to every aspect of keyword research also features case studies, examples, tutorials, tips, and previously undocumented techniques drawn from renowned keyword research expert Ron Jones's extensive professional experience.You'll learn how to:Leverage keyword research to positively impact search, social, and traditional media campaignsDevelop, refine, and maintain a set of keywords and align them to searcher intent and buy cycles that will energize your marketing campaignsFind the best available tools to get keyword suggestions, forecast website traffic, perform competitive research, and analyze keyword resultsUse keywords to improve your understanding of human behavior, user intent, and customer choiceLearn the latest keyword tools and techniques to get better results from your SEO and PPC campaignsHeighten visibility in your mobile, social media, and video marketing channelsLeverage keywords to impact messaging and branding campaignsGo global with a modern methodology for performing international keyword researchCommunicate the intelligence that keyword research can bring to your organization, overall messaging, and brandingInside: Your Google AdWords gift card worth $50Bonus Inside: Save More Than $300 on Today's Top Keyword Tools