Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
"John Morgan has something here. I'm a big fan of how he words things, and there's value in keeping a notepad handy. I changed something based on Morgan's work. You will too!"--Chris Brogan, President, Human Business Works; author of Trust Agents"Brand Against The Machine is the new definition for brands. As John writes so cogently, you don't brand at people, you brand with people. How do you do that? Read on." --Mitch Joel, President, Twist Image; author of Six Pixels of Separation"...this book will provide you with some terrific wisdom and information. Utilize the contents of this book and accelerate your positioning in the marketplace and the money in your bank account." --Bob Burg, coauthor of The Go-Giver and author of Endless Referrals"John Morgan's book is the ultimate branding wake-up call for any business. Your brand is about to take a double shot espresso . . . with a  few sticks of TNT to stir it up." --Mike Michalowicz, author of The Toilet Paper Entrepreneur"John is a rebellious leader of a new form of branding. He doesn't pull any punches and delivers straight-forward advice you can't afford to ignore."- Barry Moltz, Author of Bounce!