Building Brand Value: Seven Simple Steps to Profitable Communications
Bruce has helped create some of the world’s most compelling brands including Discovery Networks and Miami. Bruce has worked with American Express, Charles Schwab, Citicorp, Hasbro, LanChile, Nike, Bacardi, Sol Meliá Hotels, Azamara Club Cruises and many more great companies. A captivating speaker and author, Bruce has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences. Bruce has been featured in The New York Times, Fast Company, Communication Arts, and AdWeek, and he has appeared on CNN, ABC, CBS, FOX, and NPR.