Facebook Marketing All-in-One For Dummies
Corporation or mom-and-pop shop, your business can grow with Facebook marketing!Facebook's platform can turn a business into a living, breathing, one-to-one online marketing machine, so what are you waiting for? These 9 minibooks are a crash course in marketing your business via the most popular social networking site ever. Learn how it works, how to get started, dozens of ideas and techniques, and the signposts of success.Packed with potential — see how one-to-one customer engagement, relationship development, and a new opportunity for customer service can help your business growCreating your Page — get started on the right foot with the perfect category and fit for your businessStitching things together — link to Twitter, import your blog, and attach photos, videos, and events to your PageDon't forget the fun — learn how to keep your posts brief, upbeat, and useful; Facebook is about funLearn to be Liked — explore ways to build visibility, engage your visitors, create incentives for return visits, and get them to click that Like buttonIt pays to advertise — get the scoop on creating effective Facebook adsIs it working? — measure key elements and analyze to see how your marketing is doingOpen the book and find:The basics about Pages and how to set one upWhat should go into your marketing planTips for keeping content fresh and appealingGreat ways to engage your communityHow to expand your existing e-commerce to FacebookWays to use events and contestsAdvanced tactics that give you an edgeTools for monitoring and measuring your plan's success9 books in 1Joining the Facebook Marketing RevolutionClaiming Your Presence On FacebookAdding the BasicsBuilding, Engaging, Retaining, and SellingUnderstanding Facebook ApplicationsMaking Facebook Come AliveAdvanced Facebook Marketing TacticsFacebook AdvertisingMeasuring, Monitoring, and Analyzing