LOreal Platinium Plus Fast Action Lightening Paste 17.5oz
L'Oral Professionnel's PlatiniumINTRODUCING... THE PLATINIUM LIGHTENING SYSTEMBlonde Has Never Felt This GoodPLATINIUM is the first patented lightener that achieves beautiful blonde results while helping to restore and moisturize your hair for silky, shiny results.  You will not only see the difference, you will feel the difference.PLATINIUM provides superior lightening performance and sets a new standard in conditioning and shine.   PLATINIUM's unique patented lightening technology features:Nutri-crideTM to restore and protect the hair fiberWhite Beeswax to smooth and keep the hair softEnveloping Lipids to help maintain the hair's natural lipid levelFocus on safety: odor-free paste with zero dust