Open Immediately: Straight Talk on Direct Mail Fundraising : What Works, What Doesn'T, and Why
"An extraordinary book that demystifies the high art of raising money by mail." --Dale Gatz, D.Min, President Emeritus, The Wartburg Adult Care Community"If you are anxious to find tried and true techniques you can use immediately, then you will relish Open Immediately!" --Milt Smith, President, Muir Medical Center Foundation"Loaded with specific suggestions to help you raise a lot more money. Read immediately ... and benefit immediately!" --Harvey McKinnon, Author of Hidden Gold