Branding For Success!
In his more than 25 years of nonprofit communications experience Larry Checco, president of Checco Communications, has helped raise the brand visibility, fund raising capabilities, membership levels, and impact of some of the nation's most respected nonprofit organizations and government agencies, including the American Red Cross, Volunteers of America, United States Postal Inspection Service, National Institutes of Health and the Neighborhood Reinvestment Corporation, now NeighborWorks America®.Larry is a faculty member of the NeighborWorks® Training Institute. He also speaks, and conducts courses and workshops on branding.Larry's articles on branding have been published by the National Housing Institute's Shelterforce magazine and appear on the websites of the Milano Graduate School of Management and Urban Policy, KnowledgePlex, and the  Michigan State University library system.Larry holds a degree in Economics from Syracuse University, as well as an MA in Journalism and Public Affairs from  American University. He lives in Silver Spring, Maryland, with his wife, Laurie, and their two sons, Brian and Peter.