Focus Groups: A Practical Guide for Applied Research, Third Edition
"Richard Krueger and Mary Anne Casey have prepared a detailed, step-by-step roadmap of how to design, prepare for, implement, analyze, and report on focus groups. They give detailed discussions of issues to consider, tips, and warnings to help prepare for the expected and unexpected. The book informs the novice focus group user and provides insight for the seasoned focus group practitioner." (Judith Berkowitz)"This book is packed with sound advice and detailed approaches, making this method a success. . .  If you are even thinking about doing any kind of group interview, this is the place to start." (Nursing Times)"We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . . When used appropriately, the process improves listening and the results can be used to benefit people who shared the information. And people go away feeling good about having been heard." (Richard A. Krueger & Mary Anne CaseyFrom Preface)