Product Leadership: Creating And Launching Superior New Products
"Cooper brings a systematic approach to the strategy and tactics of product development. His central metaphor is war: `As the [21st] century begins, this new products war looms as the most important and critical war the companies of the world have ever fought. The message to senior people is this: innovate or die!' What Cooper introduces to the equation is discipline. Discipline is setting strategic direction, in committing resources to those projects that support it and in defining and managing the product development process.  …Cooper's lists of action items and critical success factors are useful and informative.…[A]s a textbook for preparing for product development war, it's worth having on the bookshelf."   --Electronic Business