Understanding Cultural Globalization
"Immensely well suited to undergraduate readership in Britain."Sociological Review"Hopper provides an accessible and informed introduction to cultural globalization and the critical debates surrounding it."European Journal of Communication"Hopper’s book should be required reading for anyone wishing to see globalization’s “big picture”. While many books have been written about globalization, almost all of them give culture short shrift and focus on more easily quantifiable matters such as economics and demographics.Understanding Cultural Globalizationfills a most important gap in the literature on globalization. It will provide readers with a sophisticated and nuanced view of the complex phenomena that underlie globalization."Steve Jones,University of Illinois"Paul Hopper proposes a differentiating and interdisciplinary approach to understanding cultural globalization. This book is an accessible, informative, clear and student-friendly introduction to the breadth of literature and a range of different debates and topics in cultural globalization studies."Luke Martell,University of Sussex"Paul Hopper’s book is to be welcomed. It offers students a valuable, balanced introduction and a clear pathway through the often complexly overlapping arguments and perspectives covered by the idea of cultural globalization."John Tomlinson,Nottingham Trent University