Man With No Name: Turn Lemons into Lemonade
Part autobiography, part business history with a dollop of motivational prescription, this thin volume traces the court case in which Amos, the founder of the Famous Amos Cookie Company, lost the right to use his name and likeness in future business ventures dealing with food products. Drawing on his life history, Amos demarcates the personal roots of some of his problems as well as the lessons life taught him that gave him the strength to overcome his business adversities. His bromides include maintaining a positive mental attitude, listening more than talking, and always engaging in charitable acts. Notably missing from this work are the strategic reasons why Amos lost financial control over what was a successful business enterprise. This hard-to-classify work is recommended only for collections attempting to be comprehensive in the area of entrepreneur autobiographies.Gene R. Laczniak, Marquette Univ., MilwaukeeCopyright 1994 Reed Business Information, Inc.