Strategies for the Green Economy: Opportunities and Challenges in the New World of Business
“Strategies for the Green Economyjoins big-picture perspective with ground-level practicalities in ways that will challenge and inspire even the most skeptical executive.”--Lorraine Bolsinger, vice president of Ecomagination, General Electric“Long before 'green' was in vogue, Joel Makower shared our understanding of the importance of sustainability in business. His knowledge of the complexities and the dynamics, especially as they relate to the bottom line, yield the insight that many companies have come to rely on.”--Ursula M. Burns, president of Xerox Corporation“Joel Makower provides a roadmap--a clear and compelling vision of what's possible when companies harness environmental thinking to create value for their shareholders, employees, customers, and communities.”--Gary Hirshberg, chairman and president of Stonyfield Farm“The greening of business is not a fad--it's a fundamental change in how commerce is conducted given the new energy and climate realities. Joel Makower charts the course for this new era, showing how leadership companies large and small are harnessing innovation to transform the challenges into opportunities.”--Fred Krupp, president of the Environmental Defense Fund and author ofEarth: The Sequel, The Race to Reinvent Energy and Stop Global Warming"InStrategies for the Green Economy, Joel Makower challenges business leaders to understand what lies behind the desire for green products. With 20 years exploring environmental perceptions and advances, there are few more qualified than Joel to drive the green debate.”—Fisk Johnson, chairman and CEO of SC Johnson