A Retailer's Guide To Frugal In-Store Promotions: How-To Increase Profits And Spit In The Eyes Of Economic Downturns Using Thrifty Events And Sales Te
...a practical book on inexpensive promotions from an author who understands that independent retailers need a detailed roadmap on how to self-promote. Don't buy another expensive ad until you read this book.--Joan Stewart, The Publicity Hound