Competitive Strategy: Techniques for Analyzing Industries and Competitors
FortuneThree overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top.The New York TimesAmerican executives are grasping for a logic to global competition. Mr. Porter...has given them one.ChoiceFew books warrant the too-common publisher's blurb "landmark." This one does. Highest recommendation.Strategic Management JournalRepresents a quantum leap...may well be one of the most important contributions to the discipline of strategic management.Journal of Business StrategyAny manager who studies and uses the materials in this book should be able to devise more successful strategies.Philip KotlerS.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern University Porter's books on competitive strategy are the seminal works in the field.