Poke the Box
Book Description:If you're stuck at the starting line, you don't need more time or permission. You don’t need to wait for a boss’s okay or to be told to push the button; you just need to poke.Poke the Boxis a manifesto by bestselling author Seth Godin that just might make you uncomfortable. It’s a call to action about the initiative you’re taking-– in your job or in your life. Godin knows that one of our scarcest resources is the spark of initiative in most organizations (and most careers)-– the person with the guts to say, “I want to start stuff.”Poke the Boxjust may be the kick in the pants you need to shake up your life.Love the ideas inPoke the Box?Check out ourDomino Project pagefor other format options, such as a5-packor52-packcarton of books to share or thelimited deluxe edition,  which includes the book with a letterpress jacket, a specially designed  signature plate signed by Seth Godin, and a letterpress poster.  Be sure to also visitTheDominoProject.comfor the latest news and special offers.Daniel H. Pink ReviewsPoke the BoxDaniel H. Pinkis the author of  theNew York TimesbestsellersDriveandA Whole New Mind, which together  have been translated into 31 languages. Read his guest review ofSeth Godin'sPoke the Box:Let me begin with a professional and personal disclosure: If Seth Godin weren’t a  friend of mine, I would probably hate his guts.He makes those of us in the word-slinging, meme-spreading trade look like a bunch of  ne’er-do-well slackers. He is so preposterously creative and so endlessly productive--a  new blog post every day, a new book every year, dozens of efforts to raise money for  charity, Squidoo, the Domino Project, and more--that I once suspected "Seth Godin" was  really a cover name for an army of elves toiling in a work camp near the Hudson  River.But after reading this remarkable book, I’ve discovered Seth’s secret: He’s willing  to poke the box. To start. To initiate. To begin. That’s all.Indeed, the message of this book is so profoundly simple and so simply profound, I  can encapsulate it in a single word.Go.Don’t cogitate. Don’t ruminate. Don’t plan on getting started or wait for permission  to begin.Go.Of course, that’s a little scary. Starting is a risk. Things might not work out. You  could flop. But one theme of this book--and it’s a theme that you should write on a  rock, imprint on your brain, and inject into your bloodstream--is that we ought to be  much more concerned about mediocrity than failure. "If you can’t fail," Seth writes, "it  doesn’t count."Like the man who produced it,Poke the Boxis inspired and inspiring. I’ll  place it on my shelf alongside two other extraordinary books:The War of Artby Steven  Pressfield andBird by Birdby  Anne Lamott. If you enjoyed those two, you’ll love this one. It will simultaneously stir  your heart and kick your butt.Which brings us to a final question: When should you get started on that project,  that business, that work of art only you can deliver to the world?Seth has the answer to that, too: "Soon is not as good as now."In other words, go.--Daniel H. PinkA Q&A with Seth GodinQuestion:What does it mean to Poke the Box?Seth Godin:Conformity used to be crucial--fitting in, not standing out.   Compliance used to be the heart of every successful organization, every successful career.   The reason? We all worked for the system, in the factory, doing what we were told. Now,   though, compliance is no longer a competitive advantage.Poke the Boxis about the spark that brings things to life. We need to be nudged   away from conformity and toward ingenuity, toward answering unknown questions for ourselves.   Even if we fail, as I have done many times in my life, we learn what not to do by experience   and doing the new.This isn’t the same thing as taking a risk. In fact, the riskiest thing we can do right   now is nothing.I’ve had an extraordinary run, creating a dozen nationwide bestsellers, starting Internet   companies and giving speeches around the world. The key thing I bring to the projects I take   on is not more talent than most (I don’t) or even more hours than most (hardly). My   contribution is a willingness to poke, to start, to lean into the project and to get it out   the door.Question:What will I learn from readingPoke the Box?Seth Godin:Hopefully you will learn lots butdomore. Start thinking about   when you’ve taken initiative in a way that really meant something to you and your team, your   family.When was the last time you did something for the first time?How did it   feel?There are no step-by-step how-to instructions inPoke the Box. Instead, you’ll   find a series of layers, a foundation for taking a different approach to your work. Instead   of learning to be more compliant, I want to push you to be the one who takes initiative.Question:Why did you write this book?Seth Godin:I’ve been fortunate enough to hear from almost a million people over   the years, to talk with CEOs and bosses and customers around the world. And they all tell me   precisely the same thing: it’s the motive force they demand, the person who will shake   things up and move them forward.Static is not an acceptable state. The status quo is no longer something we want at work   or in politics or in any organization we care about.The market is just waiting for people to step forward. I wrote the book for those people,   the ones who’ve been hesitating to take the leap.Question:Why did you startThe Domino Project?Seth Godin:The Domino Project is my latest attempt at "poking." It’s an   independent publishing imprint founded by me and powered by Amazon. This is an opportunity   to publish "idea manifestos" committed to readers, rather than being bookstore friendly.   It’s named after the domino effect--where one powerful idea spreads down the line, pushing   from person to person.I have two audacious goals: I want to change the people who read (not enough do) and I   want to change the way books are published (they’re too hard to find and spread). I honestly   believe that a book can change a mind like nothing else, and that’s our focus. To help   anyone to do work they’re proud of and to make a difference.Question:Why Amazon?Seth Godin:I partnered with Amazon so we could leverage what we both do   best--Amazon is the leader in global distribution, multiple format production capabilities,   and reaching people in the right way, and I want to spread powerful ideas to the people who   want to read them.For 15 years, Amazon has been building an audience and gaining our trust. Many surveys   identify them as the most-trusted new brand in the world. Now that Amazon is interacting   with more people more often, they have a chance to bring those customers new ideas in   innovative ways. It’s a once-in-a-lifetime chance to bring ideas worth spreading to a huge   and eager audience.Question:Who is Seth Godin?Seth Godin:I’m an author, entrepreneur, and a person who starts things.