Media Ethics: Cases and Moral Reasoning (8th Edition)
Media Ethicsuses original case studies and commentaries about actual media experiences to advance and encourage your own critical analysis of ethical situations in mass communication.This market-leading text provides a comprehensive introduction to the theoretical principles of ethical philosophies to facilitate and enhance your ethical awareness. Focusing on a wide spectrum of ethical issues facing today’s media practitioners, the cases in this Eighth Edition include issues in journalism, broadcasting, advertising, public relations and entertainment. FEATURES OF THE EIGHTH EDITION:•  The introduction includes an extensive discussion ofthe Potter Box,  which uses four dimensions of moral analysis – definitions, values,   principles and loyalties – to provide a framework for analyzing the   cases that follow.• Over 75 case studies, 35 of which are new,reflect contemporary media   situations in news, entertainment, public relations and advertising to   acquaint you with today’s ethical dilemmas.• A comprehensive website features extensive resources for you and your   instructor,including PowerPoint presentations, chapter outlines, lesson   plans, quizzes, video and film clips, suggested readings, and more. www.ablongman.com/christians8e