The Constant Contact Guide to Email Marketing
Constant Contact is America's premier email marketing services provider. Hundreds of thousands of small business and nonprofit clients rely on Constant Contact for technology, support, and education to promote their products, services, or causes via email. Written by a top executive from Constant Contact, this unique book provides comprehensive, practical guidance on the ins and outs of great email marketing. Whether you're starting your own small business or need to modernize your current marketing strategies, this book will get you up to speed fast.You'll learn:Ten email pitfalls that will get your business into troubleTen things your customers expect you to doHow to reap the "soft benefits" of email marketingHow to use email in combination with other marketing effortsHow four types of permissions can make or break your strategyHow to build an email list that is valuable and effectiveHow to create highly impressionable contentHow to choose an effective, professional email formatHow to ensure your emails are delivered, opened, and readHow to overcome email filters and other delivery challengesWith The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts. If you want to give your business a boost, reach out and make contact.CONSTANT CONTACT is the leading provider of email marketing software and tools for small businesses, associations, and nonprofits. Hundreds of thousands of customers worldwide use Constant Contact to create successful email newsletters and online surveys.