Innovation : Breakthrough Thinking at 3M, DuPont, GE, Pfizer, and Rubbermaid (Businessmasters Series)
While many managers still view creativity and originality in the workplace with suspicion and apprehension, some of today's top corporations are parlaying these same traits into notable long-term success. InInnovation: Breakthrough Thinking at 3M, DuPont, GE, Pfizer, and Rubbermaid,business scholars Rosabeth Moss Kanter, John Kao, and Fred Wiersema examine the way five visionary firms and dozens of other companies have flattened hierarchies, opened communication, encouraged inventive thinking, and ultimately improved their operations.