Web Business Success: The Entrepreneur's Guide to Web Sites That Work (Logical Guides)
Web Business Success: The Entrepreneur's Guide to Web Sites  That Work gives business owners the tips, techniques, and information they  need to get an effective Web site online. When it comes to ecommerce,  knowledge is your best defense. If you understand the basics of how a Web  site works, the developers, designers, and financial institutions you're  dealing with in the process can't talk you into buying technology or  services that you don't need or won't do the job.In Web Business Success the authors explain: how to decide when it is  better to take the "do it yourself" approach and when it's time to  outsource; how to screen Web developers; how to plan a sales-generating Web  site before spending money on design or development; the ins and outs of  online payment; and how to market the site and keep visitors coming back.    Authors Susan Daffron and James Byrd wrote "Web Business Success" after  years of working with clients who had negative experiences with prior Web  developers. After re-developing many sites, the authors realized that their  clients had made these costly mistakes earlier simply because of lack of  information.Susan Daffron has been a writer and graphic designer since 1989. She taught  herself HTML and hand-coded her first Web site around 1996. Susan is the  author of more than 70 articles that have appeared in national magazines,  250 newspaper articles, online software training, software books, a  cookbook, and book chapters.James Byrd has been a programmer since 1985. Along with his work for his  own company, he also was a Senior Internet Developer and then Internet  Development Manager for a $100 million ecommerce Web site (and several  back-end systems) at women's clothing retailer Coldwater Creek. During his  tenure he managed a team of programmers, developed customer loyalty and  credit card programs, and helped keep Coldwater's ecommerce site (spanning  four server farms) up, running, and making sales for several years."Web Business Success" explains the basics of how a Web site works in  easy-to-understand terms. It teaches readers how to communicate and  negotiate when dealing with Web developers and designers so they do not get  talked into buying technology or services that they do not need, or will  not do the job. It also includes a complete index and a glossary of terms.