Spin Your Web: How to Brand Yourself for Successful Online Dating
Damona Hoffman, aka “Dear Mrs D”, was an early adopter of the online dating trend in 2001. At the time she was working in television casting for CBS and teaching courses at night for actors on auditioning and marketing techniques. The classes were focused on personal branding and making a good impression in an audition room.  She began applying her techniques for actors towards her own online dating “career” and realized that the better her branding was and the more prepared she was to make the first impression, the better her results. In 2003, she met the man who would later become her husband on a dating site. She then began sharing her unconventional strategies with others and they have led to many marriages, children and happy relationships over the last 10 years. Dear Mrs D runs her website DearMrsD.com, coaches private clients in both online and offline dating, and holds regular seminars and mixers. This year, she also joined forces with Match.com to provide this service for their members. In addition to writing for The Huffington Post, Damona Hoffman pens a bi-monthly column on JDate, and hosts a radio program, Dates & Mates with Dear Mrs D on the new UBN radio. Mrs. Hoffman holds a B.S. in Communications from Northwestern University and a Graduate Certificate from UCLA.