Client Builder Selling: A Practical, Hands-on Selling Process for Small Business Owners and the People Who Work for Them
While growing up in a family business, author Larry Lewis came to understand very early on how the success of a small business almost always hinged upon the owner's ability to sell his products and services. Most small business owners and independent professionals launch their businesses because they have a certain technical expertise, but they soon realize that the most important skills they need to succeed are selling skills. In 1996, Larry launched his business with the mission of providing the sales training and tools small businesses need to be successful. Over the past 16 years, he has worked with more than two hundred companies and professional service firms in over forty different industries. Today, his company, Client Builder Sales & Marketing LLC, has offices in Pittsburgh, PA and Nashville, TN along with more than 20 independent sales trainers and business coaches located throughout North America who are licensed to provide Client Builder Selling sales training to their clients.