Small Business Marketing Kit For Dummies
Harness the power of marketing and watch your business growIf you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a dynamic marketing campaign and taking advantage of the newest technologies and avenues for outreach.The big picture — get an overview of marketing that strips away the mystery, gives you the background you need, and puts you in a position to jumpstart your programBrand yourself — find helpful advice on defining your business position and brand — and creating marketing communications that workKeep connected — discover how to leverage blogs for business success, and how to use social media to pull customers to your businessBreak the mold — put a twist on so-called traditional marketing tactics like ads, mailers, promotions, and publicityThe cornerstone of business — find out how to capture prospects, turn those prospects into customers, and develop customer loyaltyOpen the book and find:Real advice for marketing in today's screen-connected, customer-empowered worldHow to use the Internet and social media networks as your most essential guerrilla marketing toolsInstructions for generating publicityHow to set your marketing goals, objectives, strategies, and budgetsWays to establish an online presenceTen steps to a great marketing planLearn to:Develop the right marketing strategyHarness social media as a marketing toolEstablish your position and brandTools and worksheets on the companion CDBonus CD IncludesWorksheets, checklists, and charts to aid the small business marketer