Share This Too: More Social Media Solutions for PR Professionals
“Share This Toobuilds on the great practical start made byShare Thisand provides a treasure trove of informed analysis and comment on the PR industry, its future and how to approach that future practically.  The contributors are movers and shakers in the industry, thinkers and doers who are widely respected.  The scope of the book is ambitious, but among its wide-ranging chapters, the serious PR professional will find any amount of useful content to help deal with an ever-changing industry.”—Steve Walker, VP EMEA Public Relations, Oracle"Packed full of insightful thinking and practical advice – a must-read for all communicators in our digitally disrupted times."—Will McInnes, MD at social business consultancy NixonMcInnes & Author ofCulture Shock“A collaboration between some of the brightest minds in PR,Share This Toonot only makes the case that public relations has changed forever, but provides incredibly valuable guidance for how practitioners can and should thrive amidst that change. A must-read.”—Jay Baer, President of Convince & Convert and Author ofYoutility: Why Smart Marketing is About Help not Hype