On Deadline: Managing Media Relations, Fifth Edition
"It would take years of painfully learning from your mistakes to develop the knowledge about working with the media that has been assembled inOn Deadline." --Public Relations Journal"A resource fresh in insight and brimming with practical examples that will prove valuable to the novice and seasoned professional alike.... This book is not about publicity, it's about strategy. It's not about counting column inches, it's about building a solid, results-oriented program geared to meeting a company's business goals." --IABC Communication World"[Howard and Mathews] have more experience dealing with the media than do the staffs of many corporate PR departments. Their carefully focused book on this important function of public relations is one of the most comprehensive, practical and well-written presentations on media relations that we have." --Ragan Report