Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition
From Competitive Intelligence Magazine, Sept/Oct 2002 book review by John McGonagleIn  this book, Professor Craig Fleisher and Babette Bensoussan have carefully, usefully and successfully balanced the approach of the academic with the needs of the CI practitioner.Who should have this? Let  me turn this question around. Who doesn't need it? I cannot think of any serious CI professional or even a student of CI who could not use at  least one pass through the entire book. It is a real gem and a unique contribution to the CI profession.