Flying for Peanuts: The ABCs of Flying Southwest Airlines
Marty Thompson is just your average American blue-collar working stiff. Although he has held such white-collar positions as Director, V. P. of Human Resources, V.P. of Manufacturing and Chief Operating Officer in the Steel, Banking and Foods industries, his father was disappointed that he didn’t become a welder.Thompson has some degrees from the University of Wisconsin, but he’s most proud of having finished high school.Thompson’s unorthodox observation techniques lend themselves perfectly to his curious writing style. His business view concerning genuine customer service embraces the purging of surveys, consultants, and humorless customers from the process.His field research for "Flying for Peanuts" came from decades of pointless business travel—most often on Southwest Airlines. Fascinated by the airline’s success, even with the lack of a textbook customer service protocol, Thompson has meticulously documented Southwest’s methods in this hilarious book."Flying for Peanuts" is truly a flight of fancy, and readers will find Marty Thompson’s business acumen and extensive education neatly disguised by his classless sense of humor.