Your Idea, Inc.: 12 Steps to Building a Million Dollar Business - Starting Today!
Founder and CEO of Moisture Jamzz Moisture Gloves, Abrams started with a business idea—and little else. She went in search of a comprehensive guide she could understand without having an M.B.A. that would teach the basics in a step-by-step fashion, but could find nothing. Undaunted, she learned the ins and outs of starting a business on the fly—and wrote the book herself. The result is a positive playbook for turning a great idea into a workable business model. There's a wealthof information, presented simply but comprehensively, covering such essentials as intellectual property, LLCs, overseas manufacturing, software, paperwork and credit cards, as well as larger subjects such as marketing, Internet sales, Mom and Pop stores vs. big chains, customer service and work/life balance. Thoughtful pop-ins of Biz Brainstorms and Million-Dollar Tips insert additional advice along the way. Abrams cheers No MBA—no money—no problem! and provides a welcome, refreshing pep talk for budding entrepreneurs.(Dec.)Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.