Search and Social: The Definitive Guide to Real-Time Content Marketing
"Finally a social media book gets it right. When planning for success  in search and social, the content marketing strategy comes first. Please, take this book and give it to your lead digital strategist and CMO."Joe Pulizzi, Founder, Content Marketing Institute"This  is like a step-by-step manual on how we built a software company with 100,000+ customers out of a blog, with no outside investment and zero advertising. This is the real deal for any company looking to succeed with social media and search engines."Brian Clark, Founder and CEO, Copyblogger Media"Rob Garner's book is by far the most comprehensive, timely, and well-written how- to guides on how to leverage your social influence to rank higher in search engines and on social Web sites. I literally couldn't stop reading--it was that enjoyable. If you have an account on Facebook or Twitter and own a business...buy this book and learn specific, actionable strategies to make more money from search and social."Kristopher B. Jones, Chairman of Internet Marketing Ninjas and best- selling author of Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing" Rob Garner is a search marketing stalwart and long time industry commentator. His new book provides revealing insights into real-time marketing and how practitioners can take advantage of tools and techniques to maximize ROI. These days you can't say 'search' without saying 'social.' So read the book that explains it all and glues the two together."Mike Grehan, Publisher: ClickZ, Search Engine Watch and producer  SES Conference & Expo"Search. Social. Content. Community. There are compelling books on every 'modern' marketing discipline; but few, if any, authors pull together so many functions into one cohesive whole as succinctly as Garner does. He makes the future accessible."Joe Chernov, Content Marketing World's 2012 Content  Marketer of the Year"As an author myself, I realize the effort and pain that goes into writing a book. And the approach Rob has taken is excellent. This book covers all of the key elements of search and social with explanations, examples, common issues, bulleted lists and more. It questions and explains the common concerns of anyone trying to succeed in this rapidly changing space. My best comment is that I will buy copies for my staff."Bruce Clay, President, Bruce Clay Inc., author of Search Engine Optimization All in One for Dummies