Make It Glow: How to Build a Company Reputation for Human Goodness, Flawless Execution, and Being Best-in-class
For leaders interested in taking their thinking and skills up a notch or two, Tom's book is a must-read. --Chris Sullivan, co-founder and chairman of Outback Restaurant Partners, Inc. magazine Entrepreneur of the Year, Horatio Alger WinnerIn five decades serving as a philosophy professor with a special interest in professional ethics, I have been particularly interested in the relationship between ethics and leadership and most concerned about the importance of good character to good leadership.Make It Glowby Tom DeCotiis does one of the best jobs among contemporary works of making these relationships clear. He promotes the idea of a company culture flowing from the vision and mission articulation of its leaders. Any company that achieves the 'glow' of permanent success will maintain a culture focused on good character (in its leaders and all of its stakeholders) and on the commitment to the well-being of others, including both stakeholders and those served by the company. His approach reflects an Aristotelian framework of moral virtue and he adds to the four classic Greek virtues (wisdom, courage, temperance, and justice), the virtues of humanity and transcendence. In addition to this emphasis, throughout the book one finds continuous return to the 'pillars' of character, which the author maintains are integrity, credibility, and balance. He includes several specific examples of companies which 'glow' and details the policies which brought this quality to Southwest Airlines, Outback Steakhouse, Inland Homes, and others. He does this in plain language which reflects both his years of solid experience and research and just plain solid common sense. This book is a primer and a must-read for those who wish to start, sustain, or rejuvenate a company with the potential to achieve 'glow.' --Mal Wakin, PhD, Colorado Springs, Colorado