Search Analytics for Your Site: Conversations with Your Customers
Lou Rosenfeld wears two hats.As an information architecture consultant, he helps Fortune 500s and other large, highly political organizations make their messy information easier to find. His past clients include PayPal, Caterpillar, Ford, The Centers for Disease Control, SIGGRAPH, AT&T;, and Borders. With Peter Morville, Lou is co-author ofInformation Architecture for the World Wide Web(O'Reilly & Associates; 3rd edition, 2006) regarded as the bible of information architecture, and has been a regular contributor to Web Review, Internet World, and CIO magazines. He is co-founder of the Information Architecture Institute and UXnet, the User Experience Network. Lou blogs at louisrosenfeld.com.As a publisher, Lou founded Rosenfeld Media, so that there would be at least one publishing house dedicated to serving the needs of the growing community of user experience practitioners. In its short life, the company has published such seminal titles as Luke Wroblewski'sWeb Form DesignandStorytelling for User Experienceby Whitney Quesenbery and Kevin Brooks. Lou's book is the eighth title that Rosenfeld Media has published, and about a dozen more should be available by 2013.Lou holds a Masters in Information and Library Studies and a B.A. in History, both from the University of Michigan.