How To Thrive in the Public Relations Business
As a public relations graduate who became a respected leader and caring mentor in the profession, Bob Kornecki is a powerful role model for students and young professionals.  Capturing wisdom from 35 years of experience, he has written a treasure of both practical advice and philosophy to share with our next generation in the practice. --Betsy Plank, APR, Fellow PRSABob Kornecki was my first boss and with this book he's still teaching me and others in the public relations business what's important to be truly successful at what we do.  This book should be required reading for anyone considering public relations as a career, those just getting started and experienced professionals who need a fresh perspective on what really matters in this business. --Scott Farrell, Managing Director, GolinHarrisBob Kornecki has hit the nail on the head when it comes to public relations and how to thrive in the practice.  This is required reading for anyone who wants make it in public relations. --Dr. Don W. Stacks, University of Miami