Retail Business Kit For Dummies
Get your business off the ground with a killer brand and get the sales you want!It's a great time to be an independent retailer! Whether you're a novice or seasoned professional, this practical how-to guide shows you how to start and run your business in today's marketplace — from your original dream and the day-to-day operations to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop.Get lessons from real-life experience — the author shares his expertise in retail business (from his mistakes to his triumphs) and reveals what it takes to be successfulMaster all the basics of launching and growing a retail business — from writing a business plan and finding a great location to hiring and keeping great staffMeet and exceed the expectations of today's consumer — discover how to create positive shopping experiences, provide top-notch customer service, and earn customer loyaltySpread the word without going broke — find out how to differentiate your business, generate word-of-mouth advertising, and plan effective sales and promotionsBonus CD IncludesForms, templates, and samples to simplify your business, from managing employees and inventory to tracking financial performance, creating sales and marketing tools, and adding signage to your storeSee the CD appendix for details and complete system requirements.Open the book and find:The 10 keys to retailing successHow to design stores that workWhere and how to buy merchandiseThe best ways to make your business memorableExpert tips for building your Web site and selling onlineAdvice for handling legal and accounting issuesIn-the-trenches, proven management practicesA crash course in the art of selling