The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale
"A terrific summary of what marketing and sales leadership must do to uncover opportunities to move beyond pushing product..." --Holden Advisors"Page turner...Thull offers solutions that any part of a company can use to provide that value to its customers." --CRM magazine"The Prime Solution acts as a how-to guide or handbook for business solution sellers..." --Business Book Review, April 2005"Thull's book offers a blueprint to solutions-selling organizations looking for long-term growth, maximum profitability, and optimal market position." ----Business Strategies magazine"new ideas and tactical solutions...that will go a long way in closing the  "value gap" and increasing revenue" --CEO Refresher"…a superb book…practical sales advice…I heartily commend it" ----Tom PetersLots of case studies, good practical advice, and interesting discussion that always returns to value...a good read, and recommended. --SoftwareCEO.comWe thoroughly recommend this book to anyone serious about major or key account selling. ----TheWorkingManager.comYou won’t find a value gap in this book, especially if you’re in the business of selling "solutions." --Management Consulting News