Event Management For Dummies
Learn to:Plan and run a successful event – from conferences and exhibitions to festivalsTackle everything from the creative brief to health and safetyGet through 'show' day with your sanity intactMeasure and build upon the success of your eventYour A-to-Z guide from a top industry professionalWhether you'd like to break into the booming event industry, or you've been tasked with organising an event for work or socially and don't have a clue where to start, this book has you covered. Written by the Managing Director of one of London's top event companies, it's packed with expert tips, hints and checklists, and covers all aspects of planning and running an event – from budgeting, scheduling and promotion, to finding a location, sorting security, health and safety and much more.Take your first steps– start out by deciding what kind of event you want to put on, researching your audience and putting together a realistic budgetDesign an experience – discover how to craft an event's 'message' and create a truly memorable occasion – with tips on selecting the right creative content and entertainmentManage the nitty-gritty – from location to deliveries, health and safety to paperwork, learn how to successfully handle the million-and-one details involved in an eventPlan for the worst – get the lowdown on potential problems and how to avoid them, and what to do to stop them from ruining an event, should they occurTackle event day and beyond – keep everything running smoothly on the day, learn to measure the success of your event and build on that success with post-event marketingOpen the book and find:Priceless tips, hints and checklistsHow to tailor the event to your audienceGuidance on budgeting, scheduling, promotion and locationAdvice on technical production, catering and entertainmentImportant health, safety and security informationThe types of suppliers you need in your address book – and must-have items to keep in your 'event kit'Insider information on building a career in event management