Pain Killer Marketing: How to Turn Customer Pain into Market Gain
Chris Stiehl is a market-research and strategic-consultant for companies like Palm, Cisco, LifeScan (Johnson & Johnson) and other high tech companies. With over 30 years of experience Stiehl has worked in product design, competitive intelligence and market research for, PG&E;, Polaroid Corporation, B.F. Goodrich, and the Cadillac Motor Car Division of GM, including participating on their winning Malcolm Baldrige National Quality Award team. Chris has taught at the University of Michigan, Harvard University, UC San Diego, and UC Berkeley.Henry DeVries is founder of the New Client Marketing Institute. He hascoached thousands of companies on how to fi nd new customers. Henry has served as member of the executive education faculty at UC San Diego over 20 years, completed specialized studies at Harvard Business School. Th e author of Self-Marketing Secrets and Client Seduction, Henry is a sought-after speaker where he reveals in fun and humorous ways more than 1,000 pragmatic strategies to achieve marketing returns of 400% to 2,000%.