The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
"He will make you think and change how you act and for a marketing book that is the ultimate praise." --DTC Perspectives"The Experience Effecttakes marketers through every step of constructing an experience that expresses a clear, meaningful brand impression and then reinforces it with each customer interaction....Based on real marketplace examples and results,The Experience Effectleads the way to securing customer loyalty, touchpoint by touchpoint, interaction by interaction, person by person." --Retail Observer