Social Media Marketing eLearning Kit For Dummies
Get your business booming with Facebook, Twitter, and other social media — learn how now!Facebook, Twitter, LinkedIn, YouTube — social media is where your customers are, and where your business needs to have a solid presence. Learn how to stand out in the marketplace with this easy-to-use eLearning Kit! Find out what should go into your plan, key techniques for each site, how to analyze your results, and much more!Learn what you need — find out what social authority is, why you want it, and how to use foundational accountsAll a-Twitter — see how to attract a Twitter audience and use Twitter lists and chatMany ways to get social — explore Facebook business Pages, create a group on LinkedIn, and gain an audience on YouTubeBe where they are — take advantage of location-based marketing tools such as Groupon and LivingSocialFigure your ROI — learn about built-in and custom tools for analyzing your successOpen and find:How to develop a branded lookTips for creating social press releasesAll about advertising on different sitesWays to help search engines find youHints for attracting new customersHow to set up a YouTube channelWhy to consider merging social media accountsThe difference between business ROI and social ROIIncludes CD-ROM and Online Course See inside for details!Includes:Book, CD, or both — pick the way you learn bestThree hours of social media marketing instructionEasy-to-follow format that lets you learn at your own paceThe For Dummies eLearning Kitlets you choose your ideal way to learn—from the book, the CD, or both!Learn from a full-color, richly illustrated bookIf you prefer to learn from a book, this one is perfect. Step-by-step instructions get you going, while clear definitions, hands-on tutorials, and progress assessments make learning social media marketing a snap.The book includes:Clear tutorials that cover creating and enacting your marketing planLessons on using all major social media sitesDefined objectives, concept descriptions, and practice exercisesLearn interactively and see how it's done with the CD-ROMIf you like to see and hear instructions, the CD offers narrated steps, illustrations, animations, exercises, and resources. Eight lessons explain planning, working with each site, advertising, analysis, and more.The CD-ROM includes:Three hours of digital training in social media marketingIntegrated audio and video instructionEasy navigation controls and progress-tracking features