Semiotics: The Basics
'This book is not only a model of an introductory textbook, but goes far beyond the limitations of that genre to give us a genuinely new and consistent view of the field. I would recommend it to anyone already researching in the field, as a way of refreshing their understanding of the potential of semiotic analysis, as well as a perfect guide for teaching students from undergraduate level up.'-Edward McDonald, English editor at Chinese Central Television'This is an excellent basic introduction to the subject, with a good glossary, an index, and a list of further reading.'-Mantex