101 Social Media Tactics for Nonprofits: A Field Guide
There are a lot of books about social media strategy, engagement, and listening—but this isn't one of them! Destined to be the most dog-eared book on your desk,101 Social Media Tactics for Nonprofitsfeatures 101 take-action plans that anyone managing or supporting a social media program for nonprofits can start using today—and most of the featured resources are free!Authors Melanie Mathos and Chad Norman—both seasoned nonprofit social-medialites—divide each of the 101 digital-age tactics into five key categories: setup, communicate, engage, fundraise, and measure. Tactics include quick, easy-to-follow steps and tools you'll need to implement them. Plus, many of the 101 entries include "A Closer Look" highlighting how leading nonprofit professionals around the world—including Oxfam, charity: water, Red Cross, Greenpeace, March of Dimes, and many others—are leveraging social media to engage constituents, communicate their cause, and deliver on their mission.Ready to get connected with a bigger, more interactive audience? Here are just some of the 101 social media tactics you can get started with right now:Brand your YouTube channelClaim your venue on foursquareConnect with the top tweeters in your areaMake your tweets retweetableUse TwitPic to share photos and videosCreate a Facebook welcome tabAsk your Facebook fans a questionGet creative with avatarsOrganize a petition on TwitterRaise money with CausesSubmit your photos to Flickr groupsDisplay RSS feeds on your web siteCreate a Wikipedia entryMake a buzzworthy videoLivestream your eventsAdd a tweet button to your web site or blogCreate a Facebook donation tabHold a tweetathonTrack referrals from social sitesMeasure new visitors from social channelsCreate a program from scratch. Add a new twist to an existing one. Engage with supporters in new and inventive ways. Discover how just a couple of quick clicks of the mouse can make an immediate impact on your organization's social presence with the tips and tools found in101 Social Media Tactics for Nonprofits.