The Self-Publishing Manual: How to Write, Print and Sell Your Own Book (Self-Publishing Manual: How to Write, Print, & Sell Your Own Book)
The bible on self-publishing.  Highly recommended by virtually everyone in the industry -- even other authors of books on the subject (many of whom probably followed the advice in Poynter's previous 11 editions).--This text refers to an out of print or unavailable edition of this title.