Starting an Online Business For Dummies
Learn to:Improve your website's visibility to attract repeat customersResearch your target audience and enhance customer serviceTrack your site's performance with updated marketing and analytics toolsConduct business securely on mobile devicesGet down to business! Here's what it takes to succeed in the world of e-commerceNow's the perfect time to launch your online business, and this book is loaded with the information you need. From how to think like an entrepreneur to choosing a web host, designing a compelling website, taking advantage of social media marketing, and keeping your business legal, this updated guide will help you make your business dream a reality.The right mindset — learn how to think like a business person and plan for successTools of the trade — find out what software and hardware you need as well as how to choose a web host and domain nameThink mobile — expand your reach and engage your customers on the go with a mobile-friendly websiteSpread the word — market your business with e-newsletters, discussion groups, mailing lists, and contestsSocialize — boost business visibility with Facebook®, Pinterest®, Twitter®, and other social networking sitesOptimize — improve both your catalog listings and your website so your business ranks highly with search enginesBeyond eBay — open new opportunities with online storefronts and specialty marketplacesLegal stuff — protect your business identity, know and follow local regulations, and choose the right accounting methodOpen the book and find:Ten essential steps for starting your businessWays to make your website more customer-friendlyHow to build loyalty with great customer servicePayment options to considerCase studies that showcase business successCost-effective marketing strategiesEfficient ways to manage multiple storefrontsServices for mobile merchants