Le Snob: Perfume
Dariush Alavi is an award winning perfume critic, writer and lecturer who also edits Persolaise, a blog offering high quality, independent reviews of both niche and mainstream fragrances (www.persolaise.com). The blog has a strong international readership, as well as the attention and praise of several important industry figures. Dariush is also a regular contributor to Basenotes, the world's most popular perfume site, and a columnist for Esprit, the UK's top trade publication for the beauty and cosmetics industry.