The School and Community Relations, 10th Edition
The communication and relationship-building talents of school leaders are being tested in new ways daily: there is an increasing demand to hold all school efforts accountable for results, a new needs to manage around-the-clock news and commentary about schools and school programs, and building pressure to creatively engage key constituencies to build support for school efforts. The newest edition ofThe School and Community Relationsrecognizes the ever-evolving world of effective community relations and provides readers with the newest research, most current topics, and newest strategies for success. With a team of experienced authors who have honed their administrative leadership skills first-hand in schools across North America, this text lends students a field-tested, step-by-step guide to establishing strong community communication in a variety of school environments.  Focusing on both the “hows” and the “whys” of each approach and stratagem, the new tenth edition is fully revisited and revised, with new and updated material concerning communication campaigns, crisis communication, strategic planning, assessment and accountability, and working with the news media.