The Secret Language of Competitive Intelligence: How to See Through and Stay Ahead of Business Disruptions, Distortions, Rumors, and Smoke Screens
“One of the most important - and toughest - jobs of a manager is "seeing through" the competition: understanding the strategy, cost structure and pricing models of the companies that you bump up against in the marketplace. Leonard Fuld's new book offers approaches and insights into solving a problem which bedevils managers at every level.” —Robert Crandall, retired Chairman and CEO of American Airlines“Leonard Fuld is the grandmaster of this kind of competitive intelligence work. He knows all about how companies engage in denial and need what he calls a moment of ‘competitive clarity.’ This book walks the reader through his techniques in very clear language. Yet it imparts an extremely sophisticated understanding of how to understand what the competition is doing.” —William J. Holstein, Editor in Chief ofChief Executive"Leonard Fuld is the guru of competitive intelligence. In his new book, he shows your company how to anticipate competitors' moves, through war games and other methods. His stories and ideas will make you question whether you're doing an adequate job of staying ahead of the competition." —Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University"My challenge as an executive is digesting gobs of loose data. One of the great benefits of Leonard Fuld'sThe Secret Language of Competitive Intelligence, is to figure out how to filter that data and understand what it really means." —Dr. Ku-Hyun Jung, President, Samsung Economic Research Institute“A big part of every executive's job is having a clear-eyed realistic understanding of the marketplace. Yet, the problem, as Leonard Fuld says, is that every market is full of ‘distortions, rumors and smoke screens.’ What he does inThe Secret Language of Competitive Intelligenceis provide potential solutions to the problem with practical tools for separating fact from fiction and the wheat from the chaff. The result is a methodology for understanding whether the competition you face is mediocre, weak or strong, what its future plans are and the steps you need to take to be successful. In short, a smart, easy-to-use set of ideas for how to get the information you need to make the decisions you must.” —Yang Yuanqing, Chairman of the Board, Lenovo Group Ltd