Merchandising Made Simple: Using Standards and Dynamite Displays to Boost Circulation
This beginner's manual will help library staff learn how to create appealing displays with simple and inexpensive materials to promote their library's collection and increase circulation. The text reveals the trade secrets of displays, discusses how to understand library users, covers display locations, and shows how to build and maintain them. The final chapter is devoted to display ideas. Photographs abound throughout and illustrate the concepts being explained. Assignments at the end of each chapter reinforce those concepts. End notes list further reading for specific topics. The authors work at the Denver Public Library (DPL), and Christiansen has over ten years of retail merchandising experience. LaPerriere was also charged with library merchandising at the opening of the Schlessman Family Branch of DPL. Recommended for public librarians new to merchandising.—Marie Bruni, Huntington Memorial Lib., Oneonta, NYCopyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.