Eldon Taylor is the author of the New York Times best-selling book Choices and Illusions, as well as Mind Programming. He has been researching the power of the mind for the past 25 years and is considered to be an expert in the areas of hypnosis and subliminal communication. Eldon has earned doctoral degrees in psychology and metaphysics, is a fellow with the American Psychotherapy Association (APA), and is a nondenominational minister. Today, Eldon is President and Director of Progressive Awareness Research, Inc. He has developed and patented the InnerTalk technology, which has been demonstrated by numerous universities to be effective at altering self-talk and thereby empowering self-belief.