Sidestep & Twist: How to create hit products and services that people will queue up to buy
Sidestep and Twist isn't anti-innovation, but challenges the notion that all ideas are good just because they are new. Innovation is making new ideas useful. Gardner's book will make anyone involved in doing transformation rethink what they're doing. --Max Mckeown, Author of The Truth About Innovation, The Strategy Book and AdaptabilityForget everything you think you know about innovation. Gardner proves that innovation can be mastered - breaking down the myths that stand in the way of value creation. This book will fundamentally change how organisations compete in the 21st Century --Gabe Zichermann, Author of Game Based Marketing and Gamification by DesignI predict Sidestep and Twist's common sense approach to innovation success at scale will leave a lot of innovation gurus exposed like the proverbial emperor. If they're clever, they will grab a copy of this book and shout Eureka as they run naked for cover! --Annalie Killian, Catalyst for Magic at AMP Australia