The Creative Priority : Putting Innovation to Work in Your Business
"If you're a manager, you must read this book."  ----Wired"Do yourself a favor: go out and buy a copy ofThe Creative Priorityby Jerry Hirshberg. Read through it once, and then go back and read it again. The strategies are both fascinating and immensely practical for those who work in idea-intensive environmentsand who doesn't these days?" --Inc."Fresh, clear practical, steps for moving from the drawing room to the boardroom. A landmark book on creativity that is itself creative." --Max DePree, author ofLeadership Is an Art"If you're a manager, you must read this book." --Wired"This is a terrific book! Jerry Hirshberg demystifies creativity with eleven practical strategies for making creativity central to any endeavor, from running a business to facing life's challenges. The book is infused with candid humor, clear thinking, and a mind-set nothing short of revolutionary." --Betty Edward, author ofDrawing on the Right Side of the Brain