Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design
Peleg Top: A veteran designer, Peleg Top founded Top Design and grew it to be one of Los Angeles' most notable and sought after design firms specializing in cause related work. For nearly two decades, Peleg and his creative team worked with all sizes of cause-related organizations from small grass roots nonprofits to corporate giants. Some of his more prominent clients included Toyota, The National Academy of Recording Arts and Sciences (The Grammy's), Steven Spielberg's Shoah Foundation, AIDS Healthcare Foundation, City of Hope Cancer Center and Tiger Woods Foundation. Drawing on his many years as an agency owner, Peleg is currently a professional mentor specializing in helping creative entrepreneurs across the country grow their businesses, become better leaders and live spiritually fulfilling lives. Peleg is the author of Design for Special Events (Rockport Publishers), Letterhead & Logo Design (Rockport Publishers) and The Designer's Guide to Marketing and Pricing (How Books). Jonathan Cleveland: As founder and principal of Cleveland Design, an award-winning graphic design and communications firm in Boston, Jonathan is recognized both for his creative talent and his passionate belief in the power of design to drive positive social change. For more than two decades, Jonathan has balanced his work for commercial clients--from global corporations to small startups--with a deep personal commitment to nonprofit and cause marketing. His belief that great design springs from smart strategic planning has made him a trusted advisor for leading companies in a range of industries, as well as numerous regional nonprofit organizations. Jonathan's work has made a difference for a wide range of organizations and causes, from promoting literacy and inspiring at-risk youth to driving support for AIDS research and education.