Location Based Marketing For Dummies
Reward your customers, build their loyalty, and let them help market your businessWant your marketing efforts to reach the right customer at exactly the right time? How about as they walk into your store? Location-based marketing lets you provide highly targeted offers and build customer loyalty. This book explains location-based services, what your campaign should contain, how to launch it, and how to measure results.Check in — learn what goes into a check-in, what will encourage customers to do it, and what data you can collectGet started — find out how to set up a campaign on foursquare, Facebook Places, Yelp, and GowallaKnow what you want — fine-tune your marketing goals to maximize what location-based marketing can doKnow what your customer wants — research what motivates your customers and choose appropriate rewardsIdentify your influencers — discover and reward the thought leaders among your customersBehind the scenes — assure that your LBS campaign is well supported within your organizationChoose analytics tools — evaluate options for measuring your successDash after information — use dashboards to collect information about your visitors, when they visit, and whether they shareOpen the book and find:Types of campaigns to considerTips for getting customers to check inCool reward ideasHow to use scavenger hunts and games to motivate responseHow location-based marketing works with other campaignsWhen to support your campaign with traditional marketingHow to identify key performance indicatorsAn overview of services and tools that you use with location-based servicesLearn to:Choose the right location-based service to achieve your goalsGet started using foursquare, Facebook Places, Yelp, and GowallaAnalyze the results of your programApply and adapt what other businesses have learned