Ben & Jerry's Double-Dip: How to Run a Values-Led Business and Make Money, Too
Joel Makowerauthor ofBeyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the WorldBen and Jerry have dished up a healthy scoop of wisdom about the power of business to make change -- and make money.Double-Dipclearly and passionately shows that values-driven business is a powerful idea and not merely a flavor of the month.Business TimesA very different kind of business book,Ben & Jerry's Double-Dipshows how a company can win the respect of its community, loyalty of its customers, and healthy profits, too, by addressing social concerns as well as the bottom line.Tom ChappellPresident and co-founder of Tom's of Maine Ben & Jerry have achieved what we all wish were possible in business -- one set of values, for home and at work. Hurray for them!Anita Roddickfounder of The Body Shop I love Ben & Jerry because they are an inspiration to any business that recognizes a worldwide responsibility. They understand that decisions affect not just economics but people, too.Rosabeth Moss Kanterauthor ofWorld Class: Thriving Locally in the Global EconomyDouble-Dipserves up a charming and wise insider account of how the ice cream kings built a premium brand and a role model, values-driven company. Leaders in businesses of all sizes will find abundant inspiration and dozens of practical suggestions for creating wealthandwell-being.