Hertzian Tales: Electronic Products, Aesthetic Experience, and Critical Design
"Design culture asks not just how sleek or usable some object is, but what it actually inclines us to do. As the world slowly realizes that electronic objects cannot be exceptions to this rule, it is worth remembering how early and how well Dunne & Raby showed us so. At last in an edition worthy of its role, Hertzian Tales offers provocations whose significance has only increased."--Malcolm McCullough, University of Michigan, author of *Digital Ground*"A worthwhile challenge to the market subservience that dominates industrial design, indicating some of the ways of turning design towards more speculative, critical possibilities." Design Philosophy Papers"Anthony Dunne's thoroughly researched book is a harbinger of the future a future where invisible electromagnetic spaces with their surreal qualities become a major component of architectural ambition and aspiration. Marvel at the secret lives of dreaming electronic objects and enjoy this fantastic odyssey. And see the future fully for the first time."Neil Spiller, Professor of Architecture and Digital Theory and Vice Dean, Bartlett School of Architecture, University College London"Anthony Dunne's thoroughly researched book is a harbinger of the futurea future where invisible electromagnetic spaces with their surreal qualities become a major component of architectural ambition and aspiration. Marvel at the secret lives of dreaming electronic objects and enjoy this fantastic odyssey. And see the future fully for the first time."Neil Spiller, Professor of Architecture and Digital Theory and Vice Dean, Bartlett School of Architecture, University College London"Anthony Dunne's thoroughly researched book is a harbinger of the future -- a future where invisible electromagnetic spaces with their surreal qualities become a major component of architectural ambition and aspiration. Marvel at the secret lives of dreaming electronic objects and enjoy this fantastic odyssey. And see the future fully for the first time."--Neil Spiller, Professor of Architecture and Digital Theory and Vice Dean, Bartlett School of Architecture, University College London"This compact manifesto is essential reading for anyone who's ever used an electronic product. *Hertzian Tales* explores the complex chemistry whereby industry, design, use, misuse, and marketing all combine to form product. But while products are often boring, Dunne sees the potential for them to offer the sorts of 'complicated pleasures' we get from film or literature, and points to concrete ways that poetic products could be engineered. A theorist and practitioner, Dunne sees industrial design as a form of popular culture, and his analysis of that culture is accessible and profound."--Christopher Csikszentmihályi, Media Arts & Sciences, MIT