Readings in Account Planning
Hart Weichselbaum is a consumer psychologist and founder of The Planning Practice, a planning consultancy in Chicago. He was head of account planning at The Richards Group and Foot, Cone, and Belding, and was a founding member of the largest organization of advertising strategists in the US, with an undergraduate degree from University of Chicago and a PhD from the University of Colorado.  He was also a bartender most of the time he was in school and thus learned about human condition from an entirely different point of view. He brings all these perspectives to bear on his work - combining both a head and a heart of exceptional quality.