Blogging For Dummies
Learn to:Choose blogging software and set up your blogCreate good blog content and avoid spamDress up your blog with video and explore vloggingUse a blog to build relationships with customersWant to start blogging? Have a blog that could be better? You've come to the right book!If you've been thinking about starting a blog, today's the day! This book shows you how to launch a hosted blog in about 10 minutes. And if you've already started blogging but want to improve your technique, keep reading. Learn to target your content, use video and podcasting, market your blog, monetize it, and use it to promote your business.Start your adventure — get acquainted with the blogosphere, decide on a topic, and learn blogging essentialsSelect software — follow step-by-step instructions to set up your blog using Blogger, WordPress, Tumblr, or SquarespaceTune it up — decide what goes on your blog, get ideas from other bloggers, and learn how to appeal to your audienceContent is king — learn what your audience wants, how long your posts should be, when to post, and the style that works bestMore than words — see how to increase readership with photos and podcasts, or experiment with videobloggingPromote your blog — get going with RSS and Twitter and learn to track your statsBlogging for dollars — put ads on your blog, form relationships with sponsors, and use affiliate programs to make a buckOpen the book and find:The easiest way to get startedWhat makes a blog successfulWhy you should include photosPros and cons of allowing commentsSpam-dodging secretsTips on increasing readership with forumsBusiness-boosting reasons to blogTen things every blogger should do