Big Data and Business Analytics
"The promise and potential of big data and smart analysis are realized in better decisions and stronger business results. But good ideas rarely implement themselves, and often the heavy hand of history means that bad practices and outdated processes tend to persist. Even in organizations that pride themselves on having a vibrant marketplace of ideas, converting data and insights into better business outcomes is a pressing and strategic challenge for senior executives. ... The chapters in this volume offer useful case studies, technical roadmaps, lessons learned, and a few prescriptions to ‘do this, avoid that.’"—From the Foreword by Joe LaCugna, Ph.D., Enterprise Analytics and Business Intelligence, Starbucks Coffee Company