Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents
"Bob Marich is one of the most respected trade journalists covering the movie industry today. "Marketing to Moviegoers" is a distillation of his wide-ranging knowledge that touches all the key issues in a breezy, quick-reading style." Ira Mayer,Publisher, Entertainment Marketing Letter & The Licensing Letter"...An excellently-written, deeply researched manual which every producer should read." Screen Finance Newsletter"I am using 'Marketing To Moviegoers' in a graduate Producers Program class that I teach at UCLA. The graduate students use it to design marketing positioning statements for their required thesis project reports. 'Marketing to Moviegoers' provides a cogent and extremely pragmatic discussion of studio marketing practices."- Denise Mann, Associate Professor and Head, UCLA Producers Program"This is an excellently-written, deeply research manual which every producer should read. It takes the reader though every facet of the marketing campaign from research to product placement to how much money the studio pockets when its film is playing in your local multiplex."- Screen Finance, 19-year-old London-based fortnightly newsletter.