Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company
InSurvival Is Not Enough, former Yahoo executive and author ofPermission MarketingSeth Godin turns his attention to the predominant issue facing all business today: change. Godin takes the perspective of an evolutionary biologist, borrowing ideas from the likes ofRichard Dawkins,Jared Diamond, andMatt Ridleyto formulate his own prescription for business survival, a concept he calls "zooming," which he defines as "stretching your limits without threatening your foundation." The result is a wide-ranging and eclectic menu of useful ideas that just about anyone looking to enhance their career, job satisfaction, and their company's prospects would do well to consider.--Harry C. Edwards