Understanding Global Cultures: Metaphorical Journeys Through 29 Nations, Clusters of Nations, Continents, and Diversity
"Excellent for understanding culture. This is an essential guide."(Paulo Goelzer)"Gannon and his associates have written a delightful, must-read book for people who work across cultures. The cultural descriptions are easy to remember and provide much greater depth than most treatments of culture. The book provides many new insights, even for people who know these cultures well, and is very good at explaining why other cultures behave as they do. Overall, this is a book that deserves a wide audience because it is thought-provoking and significant. It could serve as a recommended and obligatory reading for master and Ph.D courses of organizational studies and intercultural management." (Heidrich Balazs)“This is a significant book... for a multitude of audiences, including scholars, practitioners, students, expatriates, travelers, and those who are simply interested in culture... This book is also an ideal reference tool, since the metaphors are easy to remember yet rich in contextual value and are presented in a logical structure for quick consultation. Overall, this book is enormously appealing, genuinely useful, and a worthy addition to any collection.”(Thunderbird International Business Review)