Slingshot: AMD's Fight to Free an Industry from the Ruthless Grip of Intel
''Slingshotis a fascinating and well-told story of survival. It's an inspiring modern-day account of David vs. Goliath and clearly frames the challenges of doing business in a space dominated by a large competitor.''--TONY JIMENEZ, president and CEO, MicroTech''Slingshotreads like a suspense novel. It is a fascinating account of the making of creative strategy, and it takes the reader to the inner circle of the top executives of a brilliant company, allowing us to get a sense of the complex world of the technology industry. It provides us with an understanding of the compelling personality and leadership of Hector Ruiz, and teaches us a lesson not only of management but also of life.''-- ARNOLDO C. HAX, Alfred P. Sloan Professor of Management, emeritus, MIT''For people who have grown up in or followed the personal computer industry, Hector Ruiz's tale is a fascinating account of the brutal competitive tactics that many people knew about, but few ever talked about in public. AMD was a scrappy thorn in Intel's side for decades, and Ruiz's narrative gives the reader both the thinking behind its David vs. Goliath strategy and a picture of the humble origins of Ruiz and his team.''--WILLY SHIH, Professor of Management Practice, Harvard Business School''Slingshotis an excellent and accurate account of the most exciting decade in the history of AMD--and the microchip industry. A must-read for students of business, law, and anyone interested in innovation and competition.''--GIULIANO MERONI, former president, AMD Europe, Middle East, and Africa''I had the privilege of getting to know Hector during his tenure at AMD, and he captured the essence of what fair and open competition means to an industry. His account of the trials and tribulations of the industry should be a lesson for all business leaders to understand and learn from.''----GIANFRANCO LANCI, former president and CEO, Acer