Social Media Marketing All-in-One For Dummies
If you need a guide through the social media maze, this book is just what you're looking for!Since the first edition of this book, social media has evolved into a whole new creature. Your business can't afford to be left behind! This guide helps you take full advantage of social media marketing while it boosts your social media savvy. And you'll love how easily you can find what you need in one of these handy minibooks!Define your goals — research where your target audience hangs out and define your marketing goals and objectivesKeep your perspective — analyze the various social media options and pay attention to what fits your budget and your customersMake it easier — find out about productivity tools that help you post content in multiple locations, notify search engines, and monitor your progressTools of the trade — study the ways in which you might use blogs, podcasts, Pinterest, and small, special-interest networksMaximize the big guys — find the secrets to success with Facebook and TwitterNew opportunities — discover new social media sites and what they offer your businessMetrics magic — explore Google Analytics and other tools to assess your performanceOpen the book and find:Why a social media campaign requires major planningCool tools to help your campaignHow to add social media to your SEO strategyWhat you need to know about sharing imagesTips for using Google+Compete effectively on Facebook and TwitterGreat mobile marketing opportunitiesAttract business?customers with LinkedIn9 Books in 1The Social Media MixCybersocial ToolsBlogs, Podcasts, and VlogsTwitter®Facebook ®Google+™Pinterest™Other Social Media Marketing SitesMeasuring Results; Building on Success