The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success
Masterfully Manage All of Your Social Media CommunitiesCommunity managers are the linchpins of today's social media marketing campaigns, andThe Complete Social Media Community Manager's Guideis your ultimate guide on how to do the job effectively, efficiently, and profitably. This detailed, step-by-step road map shows you how to cultivate, convert, and manage all of your social media communities and gives you a running start with downloadable, ready-to-use tools and templates.The book covers it all—proven social media best practices, crafting a strategy, setting realistic goals and metrics, and little-known paid-organic tactics for leveraging community-generated content to amplify your messaging. Packed with proven techniques, insightful case studies, and sensible advice, it's a must-read for everyone who wants to succeed with social media.Understand the diverse roles and responsibilities of today's community managerFollow proven steps for building an awesome social media marketing planSell your boss, colleagues, and company stakeholders on your social strategyDiscover how to seed quality conversations and promote engagement within your communityExplore paid-organic amplification through social ads across Facebook®, Twitter®, YouTube®, and other channelsLearn crucial rules for swift and effective crisis managementMeasure and document your success with an arsenal of tools and reportsThis timely guide will lend a sense of structure, purpose, and measurement to the social media community manager's role."—Andrew Goodman, Cofounder, HomeStarsWhen it comes to thinking about and executing a successful, holistic, and structured social media program that delivers real results for your company, this book covers everything you should know, and more."—Imelda Khoo, Global e-Marketing Manager, TektroniksComplete with job expectations framework, sample templates, PR safety harnesses, and community thrill tips, this book is a must-have resource."—Angie Schottmuller,Chief of Conversion Marketing, Unbounce.com