The Dentsu Way:  Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency
Kotaro Sugiyamais a Senior Vice President and the Chief Creative Officer of Dentsu. He has been a leader of the digital business in Dentsu since 1999. He also played an important role in the foundation of the Tokyo Interactive Ad Awards where he served as chairman for several years. He is uniquely conversant with both traditional ads and digital marketing.Tim Andreeis the first non-Japanese Executive Officer of Dentsu. With more than 25 years of global marketing and communications experience, he worked at Toyota, Canon, the National Basketball Association, and BASF before joining Dentsu, where he currently oversees the company's operations in the Americas and Europe.The Dentsu Cross Switch Teamwas formed to develop new concepts and methods to implement Cross Communications for the Dentsu Group's more than 6,000 clients.