Management of Electronic Media (with InfoTrac) (Wadsworth Series in Broadcast and Production)
Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas in Denton, Texas. His research and teaching interests are in the management and economics of the communication industries. Dr. Albarran serves as Editor of the Journal of Media Economics and is the author of six books: MANAGEMENT OF ELECTRONIC MEDIA; MEDIA ECONOMICS: UNDERSTANDING MARKETS, INDUSTRIES AND CONCEPTS; GLOBAL MEDIA ECONOMICS, UNDERSTANDING THE WEB: SOCIAL, POLITICAL AND ECONOMIC DIMENSIONS OF THE INTERNET; THE RADIO BROADCASTING INDUSTRY, and TIME AND MEDIA MARKETS. His professional experience includes work at six radio and two television stations, as well as industry consulting. He previously served as a professor at Sam Houston State University and Southern Methodist University.--This text refers to theHardcoveredition.