The Innovator's Field Guide: Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges
“ThisField Guideprovides the key work processes, including concepts, techniques, and frameworks, for leaders to implement and execute innovation across their business lines.  The book positions innovation from the perspective that it is necessary both in core and adjacent business spaces, while stressing the need to ‘compete on competencies.’ There are consistent themes of process rigor and return metrics throughout the book – powerful disciplines for improving your success rate in converting ideas into sustainable revenues.”—Jeffrey L. Boike, Director, Growth Platforms, UOP LLC, A Honeywell Company“TheField Guidegoes beyond experiences and knowledge sharing from Peter and David about innovation, providing an invaluable, practical handbook that is easily accessible and useful ttion teams and leaders across the organization.”—Adriano Nunes, Innovation & Sustainability Director, InterCement-Grupo Camargo Corrêa“Skarzynski and Crosswhite decode theessence of putting innovation into practice.The Innovator´s Field Guideis full of useful tools and cases that help to unleash the potential of innovation in any organization. Definitely a must-have!”—Miguel Setas, Executive President, EDP Brazil“We needed to create a culture that fosters innovation every day. The overall process, frameworks, and tools inThe Guidehelped us to do so. We have altered our organizational DNA, focusing on delighting our customers and growing through innovation.”—Chris Kearney, Chairman, President, and CEO, SPX CorporationSTART EMBEDDING INNOVATION TODAYThere are plenty of books out there on innovation, but none of them answer this central question: What are the practical steps and actionable approaches for building an innovation capability and culture within your organization? If you are looking for complicated theory or academic debates,The Innovator’s Field Guideis not for you. This book is for leaders and practitioners who need actionable techniques to overcome their innovation challenges. This is a guide to implementing innovationnow.Peter Skarzynski and David Crosswhite have helped scores of Global 1000 companies build their capabilities to innovate and grow. They share market-tested techniques in concrete terms that are designed to help practitioners and leaders design and execute their growth agenda through innovation. You’ll learn how to identify potential breakthrough ideas, get those ideas to action, accelerate development of nascent or “stuck” concepts, and manage risk through rapid-cycle experimentation. And you’ll learn how to avoid common pitfalls that stall innovation.Each chapter includes a summary of the “Key Take-Aways” so you can easily use the guide as an ongoing reference resource.The Innovator’s Field Guideis designed for everyday application. Embedding reliable innovation capability is criticalto winning in today’s marketplace, and withThe Innovator’s Field Guide, that work starts today.