Relevant Selling: Research Proves Customers Value More Than Just Price
In a world where most and I mean MOST selling is irrelevant selling, Jaynie Smith sRelevant Sellingcan mean the difference to you between profit and loss. My head is spinning with the wisdom in her book. --Jay Conrad Levinson, Father of Guerrilla Marketing and author of Guerrilla Marketing series of books; Over 21 million sold and now in 63 languagesIn this highly readable book, Jaynie Smith makes a compelling case for why you re almost certainly mistaken if you think that your company s sales and marketing pitches are relevant to customers. --Jim McElgunn, Senior Editor, PROFIT MagazineRelevant Sellingis a playbook for all times, all geographies, and all products and services. It is universal in its wisdom and makes that wisdom crystal clear. --Richard A. D Aveni, The Bakala Professor of Strategy, Tuck School of Business at Dartmouth College, and author of Strategic Capitalism, Beating the Commodity Trap, and HypercompetitionIn this highly readable book, Jaynie Smith makes a compelling case for why you re almost certainly mistaken if you think that your company s sales and marketing pitches are relevant to customers. --Jim McElgunn, Senior Editor, PROFIT MagazineRelevant Sellingis a playbook for all times, all geographies, and all products and services. It is universal in its wisdom and makes that wisdom crystal clear. --Richard A. D Aveni, The Bakala Professor of Strategy, Tuck School of Business at Dartmouth College, and author of Strategic Capitalism, Beating the Commodity Trap, and Hypercompetition