The New Inbox: Why Email Marketing is the Digital Marketing Hub in a Social & Mobile World
Simms Jenkins is CEO of BrightWave Marketing, North America's leading email marketing focused digital agency. The award-winning firm specializes in elevating email marketing and digital messaging programs that drive revenue, cut costs and build relationships. Jenkins has led BrightWave Marketing in establishing a world-class client list including Affiliated Computer Service (A Xerox Company), Chick-fil-A, Cox Business, Phillips66, Porsche and Southern Company. The agency was recently ranked among the fastest growing private companies by Inc. Magazine.Jenkins is the author of two definitive and highly regarded books on email marketing; The New Inbox (published in April '13 by ClickZ/Incisive Media) and The Truth About Email Marketing (published by Pearson's Financial Times Press in '08). Jenkins is currently the Email Marketing Best Practices Columnist for ClickZ, the largest resource of interactive marketing news and commentary in the world. His industry articles have been called one of the top 21 information sources for email marketers.Jenkins was awarded the prestigious AMY 2010 Marketer of the Year from the American Marketing Association as the top agency marketer and the Email Marketer of the Year at the Tech Marketing Awards held by the Technology Association of Georgia. Jenkins is regarded as one of the leading experts in the email marketing industry and is regularly cited by the media as such and called upon by the financial community to provide market insight and consulting.Additionally, Jenkins is the creator of EmailStatCenter.com and SocialStatCenter.com, the leading authorities on email and social media metrics. Prior to founding BrightWave Marketing, Jenkins headed the CRM group at Cox Interactive Media.Jenkins serves on the eMarketing Association's Board of Advisors among other civic and professional boards. He is also a mentor at Flashpoint, a Georgia Tech startup accelerator program. Jenkins is a graduate of Denison University in Granville, Ohio and resides in Atlanta's Buckhead neighborhood with his wife and three children.Follow and connect with Simms on Twitter (@SimmsJenkins), LinkedIn, Facebook, The BrightWave Blog and his book websites at NewInboxBook.com and SimmsJenkins.com.