Metaphorically Selling: How to Use the Magic of Metaphors to Sell, Persuade, & Explain Anything to Anyone
"A quick enjoyable read...Miller goes beyond the quick fix of most business books." --MARKETING TODAY.COM"An extremely valuable supplement to the personal library of anyone in careers that involve sales, negotiation, presentation..." --MIDWEST BOOK REVIEW"Metaphors are communication home runs. This book shows you how to hit them." --CHICAGO TRIBUNE"Packed with more than 250 examples...it’s a novel, entertaining, and practical approach to the utilization of often-overlooked communications tool." --FREQUENT FLYER MAGAZINEMay's "Must have!" selection --SALES PRO MAGAZINE