The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition
Step-by-step, up-to-date, proven guidelines for creating a dynamic, results-focused marketing planThrough thirteen years and two previous editions,The Successful Marketing Planhas shown more than 40,000 business owners and marketing pros how to write marketing plans that define and fulfill the needs of their target markets. Now, in this substantially revised and expanded third edition, Roman Hiebing Jr. and Scott Cooper outline methods for developing objectives, strategies, and tactics to create a marketing plan that delivers the bottom line.Separating the plan into ten market-proven, manageable components,The Successful Marketing Planexplains how toFind the data you need to develop your planConduct a comprehensive situation analysisSet realistic sales objectivesPosition your products through a strong branding programCondense your plan into a workable calendar of activitiesArrive at a realistic budget and payback scheduleEvaluate and test the plan's effectivenessUpdated to reflect today's rapidly changing marketplace, it now includes completely new chapters on two of today's hot-button topics--Internet media and brand positioning. A unique "Idea Starters" grid with more than 1,000 idea combinations designed to meet any challenge is included, along with new information, statistics, worksheets, and action items for every chapter.All great marketing begins with a great marketing plan. LetThe Successful Marketing Planguide you step-by-step through everything you need to know to create a comprehensive "real-world" marketing plan that will enable your company to thrive and grow in today's cost-conscious, winner-take-all competitive arena.--This text refers to an out of print or unavailable edition of this title.