A Scientist's Guide To Talking With The Media: Practical Advice from the Union of Concerned Scientists
"This is an invaluable guide for scientists seeking to learn how to better communicate with - and through - the media. The book gives the kind of insight into news operations that will allow researchers to better understand the process and to feel more comfortable talking with reporters. And the timing is just right - now more than ever we need an improved public understanding of science and the way it affects our lives." - Deborah Blum, 1992 Pulitzer Prize winner for beat reporting on primate research"