The Ten Demandments: Rules to Live By in the Age of the Demanding Customer
"The 10 Demandments applies to every business that needs good customer relationships - and what business doesn't? Building a business model, securing capital, hiring talent, and developing a compelling offer is all for naught unless you have customers. To carry out a customer-centric strategy, every company needs a customer bible like The 10 Demandments to believe in and to execute against." - Guy Kawasaki, author of Rules for Revolutionaries--This text refers to an out of print or unavailable edition of this title.