Usable Usability: Simple Steps for Making Stuff Better
I stopped reading because I was tempted to steal stuff for my next book!"—Steve Krug, author ofDon't Make Me ThinkIf you're serious about creating great user experiences, this is a must-read book! Eric's insights on usability are reinforced with delightful examples and are presented with a business-smart perspective that few others can match."—Richard Dalton, Senior Manager, Experience Strategy & Measurement, The Vanguard Group"I just want it to work!"That's what "usability" means to the user. It's about whether a product or service does what the user wants—and expects—it to do. And that's what makes people want—or not want—what you have to sell. This book is packed with suggestions, steps, and guidelines to help you create products and services that do what users want. Many of them are unbelievably simple. They just work.How to create usable stuffHave clear goals for what you want to accomplishUse the checklists in each chapter to help you spot potential problemsLearn what makes users happy—or not happyDiscover three keys to responsivenessPut logical reasoning to work for youImprove profitability by improving usability