Design Management: Using Design to Build Brand Value and Corporate Innovation
Design UnlimitedA New Book by Brigitte Borja de Mozota Reveals the Hidden Powers of Successful Design ManagementBusinesses are discovering the power of design. From creating fresh products and packaging to designing letter heads, logos, or annual reports, designers have always contributed to a company’s value in innumerable ways. Yet few companies so far have strategically managed the business potential that can be the direct or indirect product of design projects and programs. DESIGN MANAGEMENT by the international researcher Brigitte Borja de Mozota now reveals how design can serve as a core driver of a company’s efficiency, economic success, and brand value. The first manual to cover the process of managing design comprehensively and in an international context and both from the designer’s and client’s perspective, Design Management is co-published by the Design Management Institute and Allworth Press.