The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy
Author ProfileRoger L. Brooksis a respected loyalty strategist with more than 15 years of experience in developing, supporting, and implementing customer loyalty and rewards programs. He has worked with esteemed companies such as GE Capital, Sam's Club, Chase Universal MasterCard, and Mirabito Fuel Group, and he currently serves as the vice president of loyalty marketing for ValueCentrics Marketing Group, Inc. (VCMG), managing growth for existing clients including GE Money, SAKS FIFTH AVENUE, and Fidelity National Information Services. A valued voice in his field, Brooks is a contributing writer to a variety of industry trade magazines includingLoyalty Management, NACS Magazine, Convenience Store NewsandCSP Magazine, as well as publisher of weekly ezineEverywhere Loyalty, subscribed to by more than 10,000 business executives.