Emarketing Excellence: Planning and Optimizing your Digital Marketing
'This book is a must-have for any professional looking to plan and implement an e-marketing campaign.'Amanda Rogers, Qualifications Director, the IDM'This is not a book you read… it is a book you use to achieve inspiring digital marketing outcomes! No complicated techniques just straightforward digital marketing sense and an empowering toolkit of models and strategies. Should be used by any serious digital marketer!'M Zinopoulou, CEO of The Digital Marketing Association'Chaffey and Smith continue to clearly communicate practical, tactical, strategicandphilosophical insight about the broad scope and significant constraints of online marketing. This book lays bare the forest and the trees, helps you determine which trees are most beneficial and provides the necessary clues for harvesting them. A must read.'Jim Sterne, Founder, eMetrics Summit and Chairman of Digital Analytics Association'Emarketing Excellence 4eis the definitive e-marketing resource for new and veteran digital marketers. Chaffey and Smith deftly guide readers through the constantly changing landscape of e-marketing, from strategy to implementation, in ten clear, concise chapters. A must-have for every teacher and marketer's library.'Gene De Libero, New York University School of Continuing and Professional Studies, USA'This book is a Classic; a rigorous and practical guide to Digital Marketing theory and practice. In this new edition, the authors have comprehensively updated the content to reflect the latest developments in the rapidly-changing digital landscape.Emarketing Excellencewill continue to meet the learning needs of students and practitioners alike.'Mike Berry, Digital Marketing Trainer, Consultant and Blogger'This complete e-marketing book refreshingly infiltrates the ‘e’ into every area of marketing, which reflects what is going on in marketing practice. There is a great balance between a big picture approach and getting down to the technical aspects of actually doing it through a range of media including social and mobile. This book is perfect for those studying advanced marketing or those working in marketing who need to get a handle on technology.'Dr Paul Harrigan, University of Southampton, UKPraise for the 3rd edition:'eMarketing eXcellence successfully combines breadth of subject matter with a depth that gives the reader more than a superficial understanding of the issues. Chaffey and Smith have also broken down the subject into the type of granular level that should allow busy marketing managers to find exactly what they need in the few moments that they have in the working environment'Danny Meadows-Klue, former President of Interactive Advertising Bureau (Europe) and principal Digital Strategy Consulting'...an exciting new approach...with creative use of new e-models and e-tools'Amazon'a must-have for other managers...if you don't read this book-you are still in the dark when it comes to eMarketing'Dominic Yeadon, FIDM, e-Marketing consultant'This book is essential reading for anyone involved with, or wanting to learn about, digital and e-marketing'Beverly Barker, Senior Lecturer in Digital Marketing at London South Bank University