Nature's Fortune: How Business and Society Thrive by Investing in Nature
Tercek is president and CEO of the Nature Conservancy and formerly served as a managing director at Goldman Sachs, where he worked to find market-based solutions to environmental challenges. Adams is a science writer and conservation biologist. Common belief holds that business and environmental groups are at odds, with loggers, ranchers, fishermen, and corporations that exploit natural resources on one side and the so-called tree huggers on the other. In the past few decades, however, we have reached a tipping point; with seven billion people on the planet, the earth’s resources are long past being considered inexhaustible, and big business is coming to realize that stewardship of the environment is in their best interests. From renewal of the Mississippi floodplain to the banning of fishing trawlers along our shores to the restoration of prairie and wetlands in urban areas, unlikely allies are coming together to create models of sustainability that serve the interests of both business and environmentalist groups. The authors examine this new kind of conservation and show how it is of utmost economic importance to our farms, fisheries, corporate stakeholders, and communities. --David Siegfried