A Thousand Words: Why We Must Fight the Tyranny of Brief, Vague & Incomplete
I research, write and speak about what underlying themes, causes, and capabilities yield marketing success. I've written five books; pen bi-weekly essays on marketing leadership forAdvertising Age, and twice-weekly essays forForbes; post daily essays at Histories of Social Media; keynote corporate and association events around the world; and I'm a Senior Fellow Emeritus at the Smithsonian's National Museum of American History. I have 30 years of professional experience working at big ad/PR agencies and at major brands and, since 2003, running my own firm, Baskin Associates, where I put my findings to work for clients around the world.