Insourcing Innovation: How to Transform Business as Usual into Business as Exceptional
Most people and organizations struggle to come up with the next big idea is  because they lack the ability to get outside their own box of thinking and  practice. How do you get from what you don't know to what you know? That is  the innovator's question. TRIZ defines the structured pathway for getting  from what you know to what you don't know at the deepest levels of  scientific inquiry and development. Using TRIZ, many companies have  expedited the typically cumbersome and expensive R&D; process. They've used  TRIZ to streamline the process of innovation in the same way they might use  Six Sigma to streamline the process of quality improvement.