Social IMC: Social Strategies with Bottom-Line ROI
Randy Hlavac is a renowned social and integrated marketing thought leader and pioneer whose work has been highlighted byThe Wall Street Journal. He teaches graduate and undergraduate courses on social and mobile marketing at Northwestern University and is the founder of Marketing Synergy, a consultancy dedicated to helping companies design, develop, deploy, and justify social and mobile marketing strategies.As a Lecturer professor, Hlavac has also made immense contributions to Northwestern’s teaching and learning technologies. He is currently helping prototype distance learning at the university, and is participating in a MOOC (Massive Open Online Course) on Content Strategy for Professionals.Hlavac is a member of the board of the Chicago Association of Direct Marketing and of IBM’s faculty program. He is a frequent speaker on social, web, and database marketing at conferences across the globe. He also blogs on social marketing and social strategies and has authored an authoritative text on the topics,Social IMC.