How to Design Logos, Symbols & Icons: 24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media
This book explores a broad range of design projects, strategies and creative processes. You'll see how marks were designed for banks and non-profit organizations, feature films and churches ... for mergers, globalizations and diversifications. For each project, you'll get the whole story of how the logo, symbol or icon evolved smoothly (or not so smoothly) from the original concept, including:- where ideas came from, whether instant inspirations or 2am breakthroughs- different directions that were considered- how initial roughs were influenced and shaped by the principles of good design and the realities of the client- how the final design was adapted to use in various formats, from brochures and business cards to trucks and street bannersIncludes the design strategies of:Agnew Moyer Smith for Pittsburgh Children's MuseumArchetype Studio for EudoraCarbone Smolan Associates for Chicago Orchestra HallCarlos Segura for Gene5Chermayeff & Geysmar for TimeWarnerEnterprise IG for Detroit Edisonfrog for frog's new identityIBM for e-commerceImaginary Forces for The Island of Dr. MoreauLandor Associates for Banco BradescoMalcolm Grear Designers for The Presbyterian ChurchMetadesign Berlin for VolkswagonNetscape/ MetaDesign San Francisco for NetcenterPentagram New York for Fashion Center New YorkPentagram San Francisco for Sony MetreonPetrula Vrontikis for Two Lane MediaQwer for Expo2000HannoverRaymond Pirouz for Raymond Pirouz IdentitySelbert Perkins Design for L.A. World AirportsSkolos Wedell for SupersonicStan Evenson Group for ERAS CenterThe Leonhardt Group for Experience Music Project