The Peebles Principles: Tales and Tactics from an Entrepreneur's Life of Winning Deals, Succeeding in Business, and Creating a Fortune from Scratch
For those who dream of becoming power brokers-sophisticated but not flamboyant, confident but not egotistical, a master dealmaker never defeated by setbacks, and all without losing your integrity-you'll want to invest in this delicious account of wheeling, dealing and (other people's) stealing. Reading like a novel-with subplots galore-this title from the CEO of the largest African-American-owned real estate development firm in the country illustrates Peeble's ten principles for achievement while recounting his rise to power. It's hard not to like Peebles, an affable guide whose grandfather was a Washington D.C. doorman for 41 years, and whose grandson now owns a Marriott in the same city. Through the series of mind-boggling moves that put him on top, Peebles shows how his early success "was based on my ability to control some essential aspect of the deal....in the classic terms of supply and demand, you've got to control one or the other." Peebles is unafraid to draw back the curtain, using failures as well as triumphs to formulate his principles, among them "Be the last man standing" and "If the key is not working, be prepared to change the lock." A master at positioning his development bids as the most logical choice-which he does again and again-Peebles shows how "a fair shot at winning" is the only advantage one needs to succeed.Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.