Sales Growth: Five Proven Strategies from the World's Sales Leaders
Sales Growthbelongs in the selling-as-science school. The book argues that data, process management and outsourcing can do as much for sales departments as for other areas of the corporation. Companies should create sales ‘factories’ where sales teams are ministered to by support people from other disciplines, and equip them with computing devices rather than briefcases. This book, which finally gives the field some proper attention, is long overdue."—The Economist "Can the Dubious Art of Selling Become More Scientific?" (Book Review, April 6, 2012)"Reading this book is like walking into a room where more than a hundred of the world’s sales leaders are openly sharing their perspectives.Sales Growthputs sales management back where it belongs: at the center of management thinking about what makes business successful."—MARC BENIOFF, Chairman and CEO, salesforce.com"If timing is everything, thenSales Growthhas it made. We are at an inflection point where massive changes in technology and customer behavior point to growth opportunities. This book provides a critical blueprint for bridging those opportunities—both those in future and right in front of us."—RICHARD KELLAM, Global Chief Customer Officer, Mars"This book is a must read for sales executives in emerging markets. The research and practical ideas clearly spell out how to create a global sales strategy with a local edge."—RICARDO VILLELA MARINO, CEO, Itaú Latin America, Board Member, Itaú Unibanco"Sales Growthshares wisdom that successful sales leaders have cultivated to create greater value for their customers and their companies. It offers a compelling set of case examples that combine the art of selling with true analytical rigor and operational know-how."—GERHARD GSCHWANDTNER, CEO,Selling Powermagazine"Improving sales performance with methods and tools is a must. A refreshing change beyond the common focus on back office and operational excellence. This book is fact based and takes a unique customer perspective. I have no doubt that the practical insights laid out here lead to sales growth."—MICHEL CROCHON, Executive Vice-President, Schneider Electric"Sales Growthis essential reading for business leaders and MBA students. It is a thoughtful and practical addition to the discipline of sales management. Using timely stories and provocative anecdotes, the authors provide executives with an important and accessible book."—DAVID SCHMITTLEIN, John C. Head III Dean, MIT Sloan School of Management