Foundations of Neuroeconomic Analysis
"Paul Glimcher is a pioneering neuroscientist, and an intrepid interdisciplinary researcher. In Foundations of Neuroeconomic Analysis he uses contemporary neuroscience, economics and psychology as reference points to describe the value of looking at all three fields together, and to lay out his vision of how they can be integrated as neuroeconomics."-Al Roth, George Gund Professor of Economics and Business Administration in the Department of Economics, Harvard University"The odd coupling of neuroscience and economics produced neuroeconomics. Now, in Paul Glimcher's deep and thoughtful Foundations of Neuroeconomic Analysis, readers will have a chance of understanding what the new field is about along with its implications. A remarkable book from a remarkable scientist and leader of neuroeconomics."--Antonio Damasio, David Dornsife Professor of Neuroscience and Director, Brain and Creativity Institute, University of Southern California; Author of Descartes' Error and Self Comes to Mind"Glimcher'sFoundations of Neuroeconomic Analysisprovides an admirably clear and thought-provoking perspective on the brain science behind this exciting new field. The findings it describes offer a valuable starting point for thinking about the potential ways in which brain research may contribute to economics." --B. Douglas Bernheim, Edward Ames Edmonds Professor of Economics, Stanford University, Senior Fellow, Stanford Institute for Economic Policy Research (SIEPR), and Research Associate, National Bureau of Economic Research"Real biologic meat is finally being hung on the economist's hook. Glimcher with rare clarity and explanatory skill sets the stage for the next major revolution in the social sciences--the marriage of neuroscience to economic decision making. Everybody wins, and we may finally have a science that can do more than predict last year's economic outcomes. A must read." --Michael Gazzaniga, Professor of Psychology and Director of the SAGE Center for the Study of Mind, University of California Santa Barbara"The Foundations of Neuroeconomic Analysisrests on the biological basis of how we assign value and how we use these values to make choices in the face of uncertainty. However, it is equally informed by classical economics, creating the first steps toward a 'mindful economics' that includes human psychology at its center. This book sets the standards for this exciting new discipline." --Terrence Sejnowski, Francis Crick Professor, Salk Institute"A remarkable testimony from a high priest of Neuroeconomics who believes that economics may someday be based on scientific brain observations. As someone who believes that building economic models is like writing fairytales, I am very skeptical. However, if I am wrong, this book heralds a new dawn for economics." ---Ariel Rubinstein, Professor of Economics, Tel Aviv and New York Universities"...I was truly inspired by this book...It is an impressive piece of scholarship by one of theworld's most prominent neuroeconomists...It is beautifully written, with a voice that isscholarly and warm at the same time." --Antonio Rangel, HSS & CNS, Caltech, Pasadena, USA