Street-Smart Advertising: How to Win the Battle of the Buzz
Readers are encouraged to rethink traditional media usage, develop self-promotion materials, explore new advertising vehicles, and think in a more creative way... While written for advertising students and professors, the book may also interest professionals who enjoy reading about campaigns that created global buzz. (Reference and Research Book News, February 1, 2007)Recommended. (CHOICE)Loaded with lots of great ideas and concepts. Guaranteed to stimulate your thinking and your creative juices.(Al Ries, author of The Origin of Brands)InStreet-Smart Advertising, Margo Berman gives you the answers to the questions you must ask if you're embarking upon a battle for the buzz that you want to be sure to win.(Jay Conrad Levinson, author of the 'Guerrilla Marketing' book series)[Street-Smart Advertisingis] a savvy primer replete with the back-stories of the most successful ad slogans of all time, like Nike's 'Just Do It.' Plus a few clunkers, like Nike's not-so-sticky follow-up campaign. Show of hands: Who remembers 'Yes you can?'(Sky Magazine)Unravels the mystery of what creates a buzz in today's challenging marketplace... This handy guide is packed with excellent visual examples, comments by top creative talents, applicable advertising techniques, and more.(Hao-Odnla)