It's Not a Game
Former member of Bone Thugs-N-Harmony and godfather to the Mo Thugs Family finally releases his first solo album under the Layzie Bone name!Features Smokin On Information with Snoop Dogg, Thug Nation with Krayzie Bone, plus appearances by Twista, M.T.F. (Mo Thugs Family), WC (of Westside Connection) and more!The BT-N-H greatest hits album has sold over 150,000 copies, and two other Bone-related releases from Krayzie Bone and Bone Brothers (featuring Layzie Bone and Bizzy Bone) are selling thousands of copies each week!As a member of Bone Thugs-N-Harmony, Layzie Bone was a part of perhaps the single biggest hip hop crossover success in history. The group s masterpiece, 1995 s E 1999 Eternal, which featured the Grammy award winning ballad Tha Crossroads, thrust Layzie Bone and his fellow thugs into the international spotlight that became a launching pad into multiple, highly influential hip hop off shoots.Now, after his decade long career in hip hop, Layzie Bone finally offers his first solo album under the Layzie Bone moniker, a much anticipated project that includes some of his finest work. Featuring guest appearances by none other than modern rap s elite, It s Not A Game demonstrates the extraordinary skills and innovative production that have always been present on Layzie s tracks. This is a historical release that is sure to be one of the most talked about hip hop records of 2005!MARKETINGTOP MARKETS: Los Angeles, Chicago, Washington DC, Houston and AtlantaADVERTISING: Print ads in XXL and others as well as bus bench ads in target marketsTELEVISION: TV spots on BET programs in target marketsRADIO: Servicing album and vinyl single ( Smokin On Information ) to urban mix shows and college radioSTREET TEAMS: 8 week campaign in top markets plus NY, Philly, SF, Oakland, Detroit and ClevelandPUBLICITY: Full-time publicist hired for massive 4 month campaignPOP: Flats, postcards, lighters --Cleopatra Records