Four Arguments for the Elimination of Television
Jerry Mander holds B.S. and M.S. degrees in Economics, spent 15 years in the advertising business, including five as president and partner of Freeman, Mander & Gossage, San Francisco, one of the most celebrated agencies in the country. After quitting commercial advertising, he achieved national fame for his public service campaigns, leading theWall Street Journalto call him "the Ralph Nader of adevertising." In 1972 he founded the country's first non-profit ad agency, taking leave of that in 1974. Mander is co-author ofThe Great International Paper Airplane Book.