Magazines: A Complete Guide to the Industry (Media Industries)
«‘Magazines: A Complete Guide to the Industry’ is a smart, comprehensive resource for anyone interested in magazine publishing. Covering everything from the basics of the business to future digital opportunities, this book provides relevant material packed with real life examples that bring the world of magazine publishing to life. The easy format filled with lists, charts, glossaries, and thought-provoking chapter questions serves as a basic text for the new magazine employee, a refresher for those who have focused in one business area, and a must read for the entrepreneur at the start of their magazine journey.» (Nina Link, President, Magazine Publishers of America)«If there’s a spot on your desk that you’ve been saving for a handy reference guide that will bring you up to date on the way the magazine press should and can work better, stop right here. Students? Editors? Young publishers? You’ll all work happier.» (John Mack Carter, Former President of Hearst Magazines Enterprises and Editor-in-Chief of ‘Good Housekeeping’, ‘Ladies’ Home Journal’, and ‘McCall’s’)