The Portable MBA in Entrepreneurship Case Studies
This book is a collection of cases about starting and growing new ventures. It deals with entrepreneurs, their opportunities, and the resources they need to create their ventures. Sample case studies include a plan for a health food restaurant, a computer company, a software development company, and a travel agency. Each study takes an in-depth look at the trials and tribulations of starting a business; some case studies conclude with study questions designed to help students analyze the viability of each entrepreneurial venture. Exhibits are also included throughout the book to further help students understand the various aspects of business including product advertising and financial statements. These case studies can be used as a supplement to "The Portable MBA in Entrepreneurship."