Writing Effective News Releases: How To Get Free Publicity For Yourself, Your Business, Or Your Organization
Many businesses have reported significant increases in sales  as a direct result of stories generated from news releases. Studies  have shown that responses to editorials derived from news releases are  about seven times as effective as paid advertising, yet cost only a  fraction of the amount. People trust editorials as unbiased  reporting. Advertising, on the other hand,is looked upon with  skepticism because people know the advertiser is trying to sell  something.WRITING EFFECTIVE NEWS RELEASES is aimed at teaching you how to get  needed publicity with little expense. The book provides a cookbook  approach to news release writing that focuses on using news values  that are essential for any well-written story. It is loaded with  actual examples of news releases which have proven effective in  generating publicity. It also includes many insights and helpful hints  on working with the media and creating newsworthy ideas.  --Home Office OpportunitiesOh Boy! An entire book on news releases. This is a very, very  important book, and here's why: The media needs news. It sounds  simple, but it's true. News releases are the tools of the trade for  TV, radio, Cable, newspapers, and company newsletters. So many people  seem to do news releases wrong, and with hundreds coming in a day, a  good news release can make the difference between great exposure for  your service, product, or event, or no exposure.The book's biggest selling points: lots of actual news releases are  shown and critiqued, arranged intelligently by type of release  (TV/radio; non-profit groups, business releases, etc) . Other books  have only skimpy info on news releases, this one seems like "the  bible"!The addition of an excellent resource section, full of useful  reference books, makes this essential for anyone needing free  publicity. Highly recommended.  --Cliff Martin, COSMEP Newsletter, The International Association of Independent PublishersWritten by former reporter and newspaper columnist, Catherine  McIntyre, the publication offers a cookbook approach to news release  writing that focuses on conveying news value, so your stuff gets  ink. The book's loaded with examples of releases that have been  effective publicity generators. Also includes helpful hints on working  with themedia.  --WHAT'S WORKING -- United Communications Group--This text refers to an out of print or unavailable edition of this title.