The Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business (Third Updated Edition)
Excellent. All the passion and scope essential for starting and growing a successful business. --John Milligan, professor, Visual Communications, Syracuse UniversityFull of sensible advice delivered in palatable written form. --Eye: The National Review of Graphic DesignI wish this had been available sooner. The real-world-information it contains took me years to learn by trial and error. --Bill Speer, general manager, Output Technologies Graphic Resources, Kansas City, MissouriKey to building a stable client base, maximizing profitability, and even ensuring a smooth creative flow. --Graphic Design Book ClubOutstanding. There is just no better mentor for a small and growing communications business. --Trish Doll, Publicity Works, Bowmansville, PennsylvaniaThe single most helpful tool we have to gauge how we are doing….the best source available. Period. --Mark Landkamer, Landkamer Design, San Francisco, California