Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend
There are good ideas here on every page. You'll find here the nitty-gritty steps you need to -- and can -- take to generate sales for your business, no matter what business it is. (Milton Moskowitz 2009-01-01)"What a charming, graceful book! Anyone who wants to make the most effective use of customers for word-of-mouth marketing needs to read what Rasberry and Phillips have to say. I've been doing this stuff for years, and still want to give a copy to all my marketing folks." (Tim O'Reilly, Founder, O'Reilly & Associates2008-02-15)"Straightforward advice on how to create a marketing plan that will encourage enthusiastic recommendations about your business from satisfied customers..." (Business Life2008-01-15)"Updated to reflect technology-boosted marketing trends, such as international Internet marketing and weblogs." (Reference & Research Book News2008-03-15)A practical planning guide. (ASBA (American Small Business Association) Today2009-01-01)This no-nonsense guide describes what it takes to generate sales and encourage customer loyalty... (Biz Magazine2009-01-01)Straightforward advice on how to create a marketing plan that will encourage enthusiastic recommendations about your business from satisfied customers... (Business Life2009-01-01)Shows practical ways to increase sales with little capital investment. They show how to do it with brains, not money. (Joseph R. MancusoCenter for Entrepreneurial Management2009-01-01)If you've got something to sell, this book is a valuable reference, and is one of the few marketing books I would recommend to salespeople. (Paul TulenkoCleveland Plain Dealer2009-01-01)This is a recognized classic... I would estimate that 75% of the business books published since Marketing Without Advertising first appeared simply recycle ideas from this pioneering, breakthrough book. (New Age Retailer2009-01-01)What a charming, graceful book! Anyone who wants to make the most effective use of customers for word-of-mouth marketing needs to read what Rasberry and Phillips have to say. I've been doing this stuff for years, and still want to give a copy to all my marketing folks. (Tim O'ReillyO'Reilly & Associates2009-01-01)Updated to reflect technology-boosted marketing trends, such as international Internet marketing and weblogs. (Reference & Research Book News2009-01-01)This book rates three and one half stars. You need it! (Scripps Howard News Service2009-01-01)The ideas are useful and well presented, of value to any business. (Bernard KamoroffThe Essential Whole Earth Catalog2009-01-01)