Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today's Businesses
The Age of Big Data Analytics is here, and these are truly revolutionary times. This timely book looks at cutting-edge companies supporting an exciting new generation of business analytics. This represents a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability.Written for business managers and executives who want to make the most out of their information resources,Big Data, Big Analyticsstrikes a careful balance between high-level strategy and sample code, making an otherwise highly technical topic accessible through stories, metaphors, and analogies. The authors—decision science and analytics experts—describe the enabling technology and illustrate the value of Big Data through industry examples. After introducing the people and corporations who are successfully working with Big Data, the book delves deeper into the organization and the roles it takes to make Big Data successful.In this user-friendly guide, you'll discover:What Big Data is and why it's importantIndustry examples (Financial Services, Healthcare, etc.)Big Data and the New School of MarketingFraud, risk, and Big DataBig Data technologyOld versus new approachesOpen source technology for Big Data analyticsThe Cloud and Big DataPredictive analyticsCrowdsourcing analyticsComputing platforms, limitations, and emerging technologiesConsumption of analyticsData visualization as a way to take immediate actionMoving from beyond the tools to analytic applicationsCreating a culture that nurtures decision science talentA thorough summary of ethical and privacy issuesThe availability of Big Data, low-cost commodity hardware, new information management, and analytic software has produced boundless opportunities for your organization to jump ahead of the competition. Discover how to analyze astonishing data sets quickly and cost-effectively with the tools and strategies found inBig Data, Big Analytics.