From Cliche to Archetype
One of the most controversial and original thinkers of our time, McLuhan is universally regarded as the father of communications and media studies.But he is far more than that. A charisÂ­matic figure, whose remarkable perÂ­ception propelled him onto the interÂ­national stage, McLuhan became the prophet of the new information age.In his own time he drew both accolades and criticism for his intuitive vision, his steady stream of thought-provoking metaphors, and fast-for ward glimpses into a world where software would eclipse hardware and the power of mass media would eclipse the power of government. The information superhighway fulfilled his perceptive observation that the world would ultimately become a global village.