Social Communication in Advertising: Consumption in the Mediated Marketplace
"A well thought out and academically robust analysis of advertising as social communication, the most comprehensive synthesis of the smarter writings on advertising to be found, and a great resource book." --Thomas C. O'Guinn, University of Illinois"The third edition of this classic text offers a magisterial review of the evolving relationship between advertising and society, and a wealth of insights into the relationship between contemporary advertisements, their creators, and consumers." --Stephanie O'Donohoe, University of Edinburgh, Scotland"Both a magisterial survey and a pioneering study in its own right, the third edition ofSocial Communication inAdvertisingbrings the story of advertising and its communicative strategies right up to the present. With a range and depth rare in the field, it is essential reading for those interested in critically understanding this most powerful of contemporary cultural institutions." --Andrew Wernick, Trent University"Social Communication in Advertisingis a stimulating, wide-ranging analysis of a key crossroads where culture and commerce meet." --Joseph Turow, University of Pennsylvania"A solid text to offer in an introductory graduate course or an advanced undergraduate seminar on the social influence of advertising."--Ivy Glennon, University of Illinois at Urbana-Champaign