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The editor:Cultural anthropologist and graphic design historianJim Heimannis Executive Editor for TASCHEN America, and author of numerous books  on architecture, pop culture, and the history of the West Coast, Los  Angeles, and Hollywood. His unrivaled private collection of ephemera has  been featured in museum exhibitions around the world and dozens of  books.The contributing author:Steven Helleris the co-chair of the School of Visual Arts MFA Designer as Author Program. For 33 years he was an art director forThe New York Times, and currently writes the "Visuals" column forThe New York TimesBook Review. He is the author of 120 books on graphic design, illustration, and satiric art.