Boomer Selling - Helping the wealthiest generation in history own your premium products and services
Boomer Selling is an insightful and fun read. It speaks to me as a Boomer and as leader of a business who prides itself on selling a premium solution by adding value at every step. Your advice on listening, customizing a solution and measuring success through referrals is fundamental to your No Pressure Selling trademark. --DAVE PANNIER -President, Residential Systems Trane and American Standard Heating and Air Conditioning