Web Analytics For Dummies
Covers free and fee-based analytics toolsDon't miss another profitable opportunity — find out what works and what doesn'tAre you getting a decent return on the time and money you put into your Web site? Let this easy-to-follow guide help you find out! Two analytics experts guide you through choosing the right tools for analyzing your site, measuring your data, and making the changes that will boost your site's profitability without boosting your budget.Understand Web analytics lingoFind out what visitors do at your siteMeasure metrics that matter mostSpot where your traffic comes fromReduce shopping cart abandonment