Effective Crisis Communication: Moving From Crisis to Opportunity
“Effective Crisis Communication is a clear and well-developed skills based approach to crisis communication. The authors have done a superb job demonstrating the practicality of applying lessons learned in a variety of crisis incidents. It is must have for building a basic framework for approaching unexpected moments in organizational life.”(Tyler Spradley 2010-09-29)“This is one of the most user friendly books on crisis communication. Students enjoy reading the cases and learn from the application tools provided in the chapters. The writing is generally clear and interesting.  A good balance exists between theory and practice.” (John R. Fisher 2010-09-29)