Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions
Brent Green has done a terrific job of defining the needs and aspirations of the "tip of the arrow." --John Zweig, Chairman of Specialist Communications, WPP GroupBrent Green knows about marketing to Baby Boomers and he proves it in this masterful and easily readable book. --Jay Conrad Levinson, author of the Guerrilla Marketing book series