False Start: How the New Browns Were Set Up to Fail
One of the best football books I’ve ever laid my eyes on . . . a terrific, easy read and extremely insightful, not only about the true heart of a Browns fan but also on the collapse of an expansion franchise. (Chris MortensenESPN.com20041207)[A book] NFL fans in general and Browns’ fans in particular will definitely want to read . . . a fascinating, behind-the-scenes look at how the new Browns were created and what’s kept them from making the progress everyone expected. (John McClainHouston Chronicle20041122)While many of [the Browns’] hurdles have been debated at length, Pluto tells the tale from the mouths of former coach Chris Palmer, former team president Carmen Policy and even [newly departed coach Butch Davis]. The result is an intriguing, if not at times, unbelievable, explanation of how and why the Browns have struggled since the team’s 1999 reincarnation. (Jim VickersCleveland Magazine20041101)