Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To Be One of Them
"It's a fact: Technology-enabled customers are getting smarter every day, while companies mired in the same old ways of doing business just come off as stupider and stupider. Do not let that happen to you. Instead, follow Hinshaw's and Kasanoff's prescription to ride the waves of today's perfect storm of disruptive innovations to create digitally infused experiences that anticipate the needs of your individual customers."-- B. Joseph Pine II, co-author,THE EXPERIENCE ECONOMY and INFINITE POSSIBILITY: Creating Customer Value on the Digital Frontier"We as business leaders, are often so worried about our competitors we often forget about our customers. Kasanoff and Hinshaw remind us that not only are our customers important, they are smarter and know more than we know. The book is an easy read and stuffed with ideas that can be implemented on Monday morning."-- Michael Le Goff, CEO, Plessy Semiconductors "Entrepreneurs looking for the next big thing need to grab a copy of our book, and this one, and fast."-- Bob Dorf, co-author with Steve Blank ofTHE START UP OWNER'S MANUAL: The Step-by-Step Guide for Building a Great Company