Powerful Exhibit Marketing: The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows
Trade shows, consumer shows, product launches, corporate events, professional conferences and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that’s well thought out, organized and executed,Powerful Exhibit Marketingprovides the step-by-step advice you need to get real results from your exhibits, Learn how to:Set objectives, budget for your event, and measure its successChoose the right show and find the right audienceDevelop an action plan for working the showDesign an attractive, memorable, and effective boothCreate promotions and in-booth activities that workTurn leads into businessGather customer information and competitive intelligenceFollow up successfully