Innovate or Die : A Personal Perspective on the Art of Innovation
Dr. Jack V. Matson is an Emeritus Professor of Environmental Engineering at The Pennsylvania State University; and was the founding Director of the Leonhard Center for the Enhancement of Engineering Education where he initiated the Engineering Leadership Development Minor that contained courses involving creativity, innovation, entrepreneurship, and cultural change.  For many years he taught a course he originated titled, "Technology Based Entrepreneurship."  he continues to teach Engineering Entrepreneurship.   Dr. Matson originated and started up two companies:  Matson and Associates Inc. (matson-associates.com) and Envinity Inc (envinity.com). which employ thirty-five professionals in State College.  He has written an number of books on innovation and expert witnessing; and has current five patents involving environmental processes and products.