Requisite Reading for the Renaissance Retailer: An Evolution in Retailing
Russell Zwanka has led the merchandising, marketing, advertising, procurement, and all customer engagement areas for multiple organizations internationally.   He is also one of the founders of Triple Eight Marketing, a business improvement company that works to help organizations transform into customer-first , integrity-first companies that think “Customers First. Profits Second.” Russell holds a Doctorate in International Business from the International School of Management in Paris, France. He also holds a Masters of Science in Management from Southern Wesleyan University, and a Bachelors of Science in Psychology from the University of South Carolina.   Russell has spoken at various events, including the Carnegie Mellon Social Media Conference, the University of Manitoba Marketing Conference, and the Argyle Executive Forum in New York City.   His books, Customers First. Profits Second. and Would You Shop Here if You Didn’t Work Here? are available in ten countries on Amazon. Additionally, he has served on the IGA Retailer Advisory Board, the Consumer Goods Forum Marketing Committee, the Topco Operations Board, and the Nielsen Retailer Advisory Committee.   Russell can be found on Twitter at  @rzwanka and www.tripleeightmarketing.com.