Designing and Conducting Survey Research: A Comprehensive Guide
"Clear, thorough, well-written, and eminently practical. Takes you step-by-step through all you need to know to conduct a survey or evaluate one and provides a basic understanding of the theoretical basis of sampling. The clarity of the book makes it a model for effective instruction and one that opens the road for those who must master the subject themselves." (Norton Long, Professor Emeritus of Political Science, University of Missouri, St. Louis)"A basic tool for conducting survey research projects that any researcher can understand and use. Freed of confusing statistical theory, yet comprehensive in approach with step-by-step details." (John B. Sauvajot, Public Management Consultant and Former Deputy Chief Administrative Officer, San Diego County)"Demystifies the arcane world of pollsters and survey research. Anyone who conducts surveys, hires survey consultants, reads reports, or makes policy based on survey data will benefit from this book." (Robert J. Waste, Survey Research Center, California State University, Chico)--This text refers to an out of print or unavailable edition of this title.