Public Relations Practices: Managerial Case Studies and Problems (7th Edition)
This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.--This text refers to an out of print or unavailable edition of this title.