The Myth of the Madding Crowd (Social Institutions and Social Change)
Outstanding Academic Book, 1992 (Choice)“Outstanding Title!... The most important work in collective behavior since R.N. Turner and L.M. Killian's text, Collective Behavior (3rd ed., 1987). McPhail, a literate and leading contemporary analyst of crowd behavior, goes beyond Turner and Killian in assessing earlier approaches and in setting an agenda for future research… Chapter endnotes; exhaustive bibliography; good author and subject indexes. College and university libraries.”—S. Cable,Choice“This work can be read as a review of collective behavior theories from LeBon to the present or as the launching of McPhail’s own effort to reforge thinking in the field… The myth to which McPhail refers is that individuals are transformed in a crowd, losing their individuality and capability of rational response. He carefully and effectively dethrones that position as well as Allport’s individualistic version of the myth, which asserts that the madness-in-common in crowds is a product of shared individual dispositions simply intensified by the presence of others similarly disposed… Regardless of whether readers embrace McPhail’s definitions and approach, they will find much that is useful in this important book in addition to its thorough, precise description and analysis of the theoretical history of collective behavior. Even if it were merely that, it would be required reading for everyone with an interest in collective behavior.”—Norris R. Johnson,Social Forces“[T]he models in this book are… a very important part of how things work.”—Pamela E. Oliver,American Journal of Sociology“[McPhail’s] critique of previous work and his vision of future scholarship are especially valuable.”—Contemporary Psychology“It is difficult to praise this book too highly; it is the most scholarly assessment of crowd behavior yet published.”—Reviewing Sociology