SELL (with CourseMate Printed Access Card) (Engaging 4ltr Press Titles in Marketing)
They (students) like the magazine approach and how it is laid out along with the price. It is an easy read according to one student and they seem to retain more information."I have made the decision to adopt this text for my Fall, 2011 class. The reasons are as follows: 1) the information is comprehensive and applicable to today's market environment. I feel the students will benefit from the materials, and be able to apply the knowledge to their select professions. 2) the visual layout of the text is attractive and is presented in a way that encourages greater curiosity of the subject matter. In honesty, too many textbooks, while rich in context, is often dry in presentation losing the readers' attention. This textbook does an effective job of relaying the necessary information while keeping the reader's attention, and 3) I like the book's Case and Role Play scenarios. These exercises allow the student to flex their skills and knowledge on the chapter's contents, giving them a deeper understanding of the issues.