Dirty Little Secrets: Why buyers can't buy and sellers can't sell and what you can do about it
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The examples are wonderful and I also love the personal style. The whole thing screams experience, wisdom, class, success, and authenticity.—Anne Miller,author ofMetaphorically Selling “This book will disturb the industry; it pulls back the veil and we’ll never be able to go back to the old way of just selling. From now on, anyone who talks about sales has to mention this book—it’s too big to push under the rug. The book is necessary for any serious sales professional.”—Jeff Blackwell,SalesPractice.com “Dirty Little Secrets”takes us inside our buyer’s decision-making process where we discover the factors they need to address prior to making a decision – most of them having nothing to do with our solution.-Jill Konrath, author ofSelling to Big Companies “This great book gives you powerful insight and practical steps to helping buyers have an easy time buying. It will alter everything you know about selling!”—Chip R. Bell,author ofTake Their Breath Away Dirty Little Secretsis not a sales book. This is a book on the Hows of truly serving a customer.”—Lee Glickstein,author ofBe Heard Now  “Morgen’s Buying Facilitation Method®is light years ahead of the field.”—Phil Kotler,author ofMarketing Management