The Sign of the Burger: McDonald's and the Culture of Power (Labor in Crisis)
In addition to being at the center of the fast-food industry,  McDonald's seems to have become something of a publishing  phenomenon. Hard on the heels of Jennifer Talwar's Fast Food,  Fast Track and Eric Schlosser's Fast Food Nation: The Dark Side  of the All-American Meal comes this offering from Kincheloe (education, Brooklyn Coll.; coeditor, Kinderculture: The  Corporate Construction of Childhood). While Talwar considered  the local, positive aspects of employment at McDonald's for  ambitious immigrants, Kincheloe returns to the Evil Empire  theme: McDonald's is a poor but extremely powerful symbol of  American culture abroad. This is, of course, not a new argument, and Talwar's unpolished writing style and tendency toward broad generalizations (McDonald's seems to be a catchall for  everything that is bad about America) are sophomoric. The only  whopper here is the price. Not recommended.Ellen D. Gilbert,  Princeton, NJCopyright 2002 Reed Business Information, Inc.