The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace
The international bestsellerBuild a better business-through your Personal Branding.Oprah. Martha Stewart. Charles Schwab. They've built their success around their personal brands. But you don't have to be a celebrity to turn your name into a distinctive “product persona” that makes you money. Packed with a treasure trove of things to do tomorrow, next week, and next month,The Brand Called Youwill help you to build and maintain a Personal Brand. It also includes exciting new profiles of personal brands that pop, and teaches you how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a consistent flow of business.“If you want to be rich and famous, read this book.”-Al Ries, coauthor ofThe 22 Immutable Laws of Branding