From Concept to Market
This is a practical guide designed to answer the questions of entrepreneurs wishing to implement an idea for a new product or concept. The author takes readers through the stages of new product implementation--documenting and evaluating the concept; performing the patent search; completing market research; locating the potential licensee; writing the business plan; raising money; and distributing the product. Much of the material is presented in the form of a case study concerning an entrepreneur's efforts to prepare a new type of toothbrush for market distribution. Especially helpful are the sample copies of relevant forms, the lists of organizations to contact, and a bibliography. Highly recommended for public library collections.-Lucy Heckman, St. John's Univ. Lib., Jamaica, New YorkCopyright 1990 Reed Business Information, Inc.