Successful Fundraising: A Complete Handbook for Volunteers and Professionals
Drawing on her experience in leading fundraising workshops for nonprofits, Flanagan has written a practical manual that will be of use to both novice and experienced fundraisers in all types of organizations. She provides an overview of all the possibilities--memberships, big gifts, planned giving, product sales and cause-related marketing, and foundation grants--and gives specific examples of strategies used by large and small organizations. Flanagan is also realistic about moving from dreaming about money to going out and getting it. She includes an annotated reading list and offers a good discussion of the resources provided by the Foundation Center and other organizations. In these lean times, nonprofits must know every revenue source. This book identifies those sources and offers ethical and profitable strategies for tapping them.- Mary Jane Ballou, Ford Fdn. Lib., New YorkCopyright 1991 Reed Business Information, Inc.--This text refers to an out of print or unavailable edition of this title.