Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design
The world in which we live and work is subject to change without notice, and succeeding amidst that uncertainty requires continuous improvement. The key to creating successful products and services in a rapidly changing world is not resistance to unexpected change, but the flexibility to adapt to it. With that in mind,Subject to Changepresents ideas that will help you improve your work designing products and services that provide great experiences for your customers.Praise"Short, but powerful. Easy to read, yet profound. I’ve been searching for just this book: the one perfect book that summarizes the essence of modern product design. This is it. The lessons are as powerful as they are simple: The product is NOT the goal. Successful products are systems. Focus on the experience. This requires empathy, agile product management, real understanding of the target audience. This book practices what it preaches. I will use it in my courses for MBA students. You should use it for, well, for everyone. Short, simple, persuasive, and powerful."Don NormanAuthor ofEmotional DesignandDesign of Future ThingsCo-Founder Nielsen Norman group"Customers don’t care about how innovative you are. They just want to be happy and satisfied. Learn from Adaptive Path a passion for finding and solving the problems that will matter to customers no matter what the future brings."Scott BerkunAuthor,The Myths of Innovation"Wake up. The future of business isn’t about flying cars and robot butlers. Creating the future is really about changing the way your company connects with its customers. Use this book as your guide."Jeffrey VeenDesign Manager, Google"Subject to Changepresents complex, challenging ideas in simple, compelling language, with illuminating examples and no shortage of memorable phrases. At once authoritative and nimble, the book itself is an example of the kind of experience the authors admire. No matter who you are, it will change the way you think about design."Michael BierutPartner, PentagramAuthor,79 Short Essays on Design"The principles set out inSubject to Changeare essential for the design of any product, but especially relevant for the fast-moving  world of web software. It used to be the case that a software product was designed once, and refreshed every couple of years. Software is no longer a product. It is a process, a dynamic service that evolves as it responds to constant interaction with its users. The essence of Web  2.0 design is to create a dynamic framework that harnesses the collective intelligence of customers in such a way that the software becomes almost alive. This terrific book teaches the mindset required for this new kind of design."Tim O’ReillyFounder and Publisher, O’Reilly Media