Ben & Jerry's Double Dip : Lead With Your Values and Make Money, Too
Picking up where they left off in Ben & Jerry's: The Inside Scoop (LJ 4/1/94), entrepreneurs Ben and Jerry continue the story of their successful ice cream company with their ideas on bettering the community through corporate activities. As they reexamine their philosophy, they realize more than ever that not only is business a means to financial success but that a "values-led business" can serve as a dominant force to change the world. In addition, the authors maintain, this type of business is more apt to attract employees and customers with similar social values, which could increase sales and profitability. The authors draw from their own experience of managing all aspects of their business, from marketing their product and selecting franchise operators to investing in socially responsible companies. Excerpts of dialog between Ben and Jerry, sprinkled throughout, add a "homey" flavor. This informal and easygoing style makes us believe that the two really want to make a difference in this world. Recommended for public and academic libraries with business collections.?Bellinda Wise, Nassau Community Coll. Lib., Garden City,Copyright 1997 Reed Business Information, Inc.