Interviewing Users: How to Uncover Compelling Insights
Portigal's common-sense guide to interviewing is an excellent primer on methods and techniques. The sidebars, case studies, photos, and illustrations bring the information to life. --Brenda Laurel, PhD, designer, researcherSteve Portigal's fast-paced, ultra-readable primer provides a common-sense approach to interviewing users that's as inspiring as it is instructive. --Allan Chochinov, Editor in Chief, Core77Steve's book is based on his extensive expertise with qualitative ethnography, and is a must-read for students of design research. --Jon Kolko VP, Design, MyEdu & Director, Austin Center for DesignSteve Portigal's fast-paced, ultra-readable primer provides a common-sense approach to interviewing users that's as inspiring as it is instructive. --Allan Chochinov, Editor in Chief, Core77Steve's book is based on his extensive expertise with qualitative ethnography, and is a must-read for students of design research. --Jon Kolko VP, Design, MyEdu & Director, Austin Center for Design