Privacy Means Profit: Prevent Identity Theft and Secure You and Your Bottom Line
Bulletproof your organization against data breach, identity theft, and corporate espionageEvery business is one data breach away from becoming the media’s next poster-child for poor data protection habits. If your business is responsible for exposing private information—whether customer identity, company financials, employee records, or intellectual capital—the consequences can be devastating. Smart businesses think defensively when it comes to privacy. Wise executives proactively protect their corporation’s proprietary information, whether it’s physical, digital, or human. And they do so effectively by training individual executives and employees on how to protect their own information because all privacy, at its core, is personal.Privacy Means Profitis a must-read for any individual with a Social Security Number and any business leader who doesn’t want the negative publicity, customer flight, legal battles, and stock depreciation resulting from data breach.John Sileo knows firsthand what can happen when privacy is breached. His identity was stolen from his corporation and used to commit a series of crimes, including $300,000 worth of digital embezzlement from his very own customers. John and his business were held legally and financially responsible for the felonies committed and John faced the prospect of going to prison for crimes he did not commit. Now he speaks around the world, sharing the lessons he learned on how to bulletproof your personal identity and build a stronger, more powerful defense against corporate data theft.Filled with current, real-world examples and cutting-edge strategies and applications,Privacy Means Profitwill help you to:Clearly understand the underlying root causes of corporate data breachMore effectively train the members of your organization, based on the simple but fundamental principle that all privacy is personalMotivate the members of your organization to protect valuable company informationImplement techniques to fight the three enemies of privacy that weaken the organization at every level: apathy, ignorance, and inactionInternalize the consequences of inaction using illustrative real-life storiesFrom protecting your personal identity to establishing a privacy-conscious staff inside of your organization, John Sileo gives you a complete, workable approach to remaining vigilant in your struggle for true information security. With hard-won techniques, compelling motivational insight, and concrete tools you can put to use immediately,Privacy Means Profitmaps out an essential strategy for business privacy success.