Affiliate Program Management: An Hour a Day
Launch, Manage, and Build a Successful Affiliate Marketing ProgramA Step-by-Step GuideThis thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an acclaimed expert affiliate manager, this detailed book breaks down intimidating aspects into practical, approachable, day-by-day tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more.Do crucial pre-launch research on various payment models, your competition, and how best to set up tracking, reporting, and data feedsSet up competitive affiliate program termsLaunch the program and recruit affiliates into itUnderstand the importance of an individualized approach to affiliates, and learn how to market to the marketersUse KPIs, metrics, competitive intelligence, and split testing to optimize performanceAvoid the deadliest affiliate management mistakes and such pitfalls as cookie overwriting, trademark violation, and othersYou'll also find:Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companiesTwenty-five ready-made affiliate program promotion ideasReal-world case studies that illustrate successes to learn from and mistakes to avoidPraise forAffiliate Program Management: An Hour a Day"Well-written and completely comprehensive, this is a must-read for merchants who want to expand brand awareness and increase sales through affiliate marketing."—Rosalind Gardner, speaker and affiliate marketing consultant, and author ofThe Super Affiliate HandbookandMake a Fortune Promoting Other People's Stuff Online"It's all here, from what to do and why to do it to exactly how to do it, step by step. This book will ensure you have the knowledge you need to get it done the right way, the first time."—Jim Kukral, ten-year affiliate marketing veteran and author ofAttention! This Book Will Make You Money"Geno has clearly been in the affiliate marketing trenches. Not only will you learn everything you need to know, but just as importantly, you'll learn what not to do! This is a must-read."—Scott Allan, VP of Marketing, LinkShare Corporation"This is the best affiliate marketing guide available. No one knows the field like Geno Prussakov."—Anita Campbell, CEO, Small Business Trends"With clear explanations, plentiful real-world examples, and fantastic resource lists, this book is a comprehensive compendium of up-to-date knowledge from a leader in the field."—Alicia Navarro, cofounder and CEO, Skimlinks