Marketing Mayhem: Why Marketing Isn't Producing the Way It Used to
Herschell Gordon Lewis, Direct Magazine's Curmudgeon-at-Large, is one of the world's leading authorities on creating copy and marketing programs that sell profitably. His columns have appeared regularly in leading advertising, direct marketing, and marketing publications. He is a much sought-after speaker and appears regularly on podiums all over the world. His books are regarded as standard works on marketing and direct marketing creativity.