Principles of Electronic Media (2nd Edition)
The professional broadcasting experience of this talented author team offers students considering careers in television, radio, or the Web a firm grounding in the field. Students will gain a basic understanding of the history and technical foundations of electronic media as well as the daily business realities and likely future challenges facing today’s media professionals. Throughout the main text and in the stand-out “ProTalk” boxes, students meet industry leaders and visionaries who chart the future of electronic media. The authors’ accessible and engaging writing style fosters understanding and encourages critical thinking on the complex issues that surround the way our culture interacts with the broadcasting media.New to this Second EditionNEW 4-color design!The first four-color book in this market gives this high-tech and very vibrant industry the visual appeal it deserves in a textbook.Thenew “Sidebar” featureunifies boxed material that covers a broad range of valuable material, from industry statistics and organizational charts, to media conglomerates and technological advances.Updated “ProTalk” boxesintroduce readers to emerging and established industry leaders in radio, television and Web broadcastingEnhanced coverage of media professionals of diverse backgrounds, such as Native American, African American and Asian American, provide students with an accurate reflection of the broadcasting industry today.New and timely coverage of current events throughoutevery chapter, including discussions of reporting in Iraq, the Democratic primary race, the 2004 presidential elections, highly publicized court cases, and corporate scandals, give students valuable insights into the realities of working in the industry.Entertainment coverage—from reality TV to specialized radio talk shows—has been updatedthroughout every chapter,  bringing electronic media into the cultural world of students and energizing class discussionsPart III: Electronic Media: A Broader View has been restructuredto first introduce students to legal and ethical frameworks of the field, and then to the theories and research they will apply on the job.  From there students are poised to understand and explore the highly regulated world of public broadcasting and, ultimately, electronic media’s role and effects in the world.Praise forPrinciples of Electronic Media“The authors do more than survey the field of electronic media; they encourage students to envision and determine their potential roles within today’s media landscape.”Antone J. Silvia, University of Rhode Island“…a textbook that could become a staple of students studying electronic media.”Kenneth A Fischer, Southern Illinois University