Competitive Selling: Out-Plan, Out-Think, and Out-Sell to Win Every Time
Competitive Sellinghas what you need to out-maneuver, out-negotiate, and out-sell everyone who stands between you and the sale. It reveals exactly how today’s highest achievers win every battle and provides a blueprint for replicating this success, including how to:Position yourself as the expert on your client’s needsDifferentiate your value proposition from that of the competitionAccess the most important decision makers prior to writing a proposalSell winning proposals that ignore stated budgetsNegotiate effectively when selling against other competitorsClose sales that lock out competitors and win you the businessA complete reeducation on how to approach the sales process, Competitive Selling provides a brutally realistic view of the sales environment today and offers the means for fighting your way to the top of the food chain—and staying there.