301 Do-It-Yourself Marketing Ideas: From America's Most Innovative Small Companies
This book, the second of the "301" titles (301 Great Management Ideas from America's Most Innovative Small Companies, Inc., 1995), offers a series of vignettes grouped by 15 subjects. The categories include advertising, competition, distribution, global, Internet and online, market research, materials, partnering, selling, and trade shows. The topics can be read contiguously, browsed, or referred to through the index. Taken from interviews and suggestions from successful business managers as well as from recent Inc. articles, each idea is outlined with suggested implementations and is written in an attention-getting style. Jay Coward Levinson (Guerilla Marketing, LJ 2/15/84) provides the introduction. Like its predecessor, this book should be in every public, academic, and marketing library collection.?Littleton M. Maxwell, Univ. of Richmond, Va.Copyright 1997 Reed Business Information, Inc.