The DNA Selling Method: Strategies For Modern-Day Sales People in the <i>From Great Moments in History</i> Series
"Patrick's link between history and sales is very entertaining, but more importantly, very relevant to modern sales and marketing professionals. If you are interested in dramatically improving sales results, read these books." --Dr. Stephen R. Covey, author of,The 7 Habits of Highly Effective People"This exciting book of superb selling methods and techniques, told against a vast panorama of historical events, shows you how to double your sales and double your income." --Brian Tracy, author of,The Psychology of Achievement"Patrick's use of history to teach modern methods of sales and marketing is remarkable - an inspiring, captivating read." --Larry King, former host, CNN