Agile Selling: Get Up to Speed Quickly in Today's Ever-Changing Sales World
Any author who presents a dedication that reads “may you live an abundant life” is clearly someone to listen to. Multibook author (Snap Selling, 2010, and others), speaker, and sales consultant Konrath addresses a subject that impacts everyone in business. Hers is commonsense advice, made much more valuable through real-life stories and highly simplified procedures. Her premise is that continual learning differentiates an individual and leads to success, which she substantiates in each of the 63 chapters. Instead of setting specific revenue-generating goals, for instance, concentrate on getting better. Segment your focus by looking at the big picture and priorities. To uncover why a prospect isn’t buying, research all aspects of the “why buy” to articulate the business case. Consider developing cheat sheets on your top prospects to best remember their issues and industries. Chapters are short, conversational, and summarized in one sentence. Examples punctuate her points, whether it’s her personal admission about something or other or a concept held by someone else (for instance, the 90-day plan and Charles Duhigg’s The Power of Habit, 2012). --Barbara Jacobs