Neuromarketing For Dummies
"Finally, a book has arrived that offers a refreshing take on neuromarketing. In the book humorously entitled Neuromarketing for Dummies, [the] authors ... have brought together a book that will soon become a standard frame of reference for neuromarketers and marketers alike. If you want to understand - or have others understand - what neuromarketing is really about, this is the book."-- Dr. Thomas Zoëga Ramsøy, Head of the Decision Neuroscience Research Group, Department of Marketing, Copenhagen Business School"Here's another sign that neuromarketing is becoming a mainstream topic: it now has its own 'Dummies' book. But, don't let the title fool you. ...Neuromarketing for Dummiesis the best and most comprehensive book about brain-based marketing to date, and deserves a spot on every marketers bookshelf."