Winning at Mergers and Acquisitions: The Guide to Market-Focused Planning and Integration
Winning at Mergers and Acquisitions offers a critical new approach to strategic M&A; based on the authors' pioneering concept of marketing due diligenceSM. Covering every state of market-driven M&A; planning and integration, this book shows how to look beyond the quick hit to focus on long-term growth rather than short-term cost-cutting. Features dozens of real-life case studies--including both failures and extraordinary successess--plus inside comments from leading M&A; specialists.