PQQ Caps with BioPQQ™ 10 mg, 30 vegetarian capsulesItem Catalog Number: 01500 Back in the early 1980s, Life Extension® was the first to introduce CoQ10 as a method to enhance mitochondrial energy production. CoQ10 has since gained universal scientific recognition for its role in supporting cellular performance throughout the body. Today, a major advance in combating cellular aging called PQQ (pyrroloquinoline quinone) is being introduced. In an unprecedented breakthrough, researchers have discovered that PQQ supports mitochondrial biogenesis— the spontaneous growth of new mitochondria in aging cells! Mitochondria are the cellular energy generators that supply virtually all the power your body requires for a healthy life span. An abundance of published studies underscores the critical importance of the mitochondria to overall health, especially as we age. Energy-intensive organs like the heart and brain are dense with mitochondria. Until recently, the only natural ways for aging individuals to increase the number of mitochondria in their bodies were long-term calorie restriction or exhaustive physical activity— which are difficult or impractical for most people to implement. PQQ offers a viable alternative. The enormous amount of energy generated within the mitochondria exposes them to constant free radical attack. The resulting mitochondrial decay is a hallmark of aging. PQQ protects and augments delicate mitochondrial structures to promote youthful cellular function in three distinct ways: Antioxidant power. Like CoQ10, PQQ is a highly potent antioxidant. Its extraordinary molecular stability enables it to facilitate thousands of biochemical reactions in the mitochondria without breaking down, for maximum antioxidant and bioenergetic support. Favorably modulates gene expression. PQQ activates genes that promote formation of new mitochondria— and beneficially interacts with genes directly involved in mitochondrial health. These same genes a