Working Solo: The Real Guide to Freedom & Financial Success with Your Own Business, 2nd Edition
Those contemplating establishing an independent business will have to weigh the pros and cons before investing time and money. This work may be an invaluable source of information for them and for established entrepreneurs. Lonier, who consults on the subject, divides the work into four parts: "The Dream" provides guidelines on how to select the right business enterprise and discusses the 12 biggest myths about working solo; "The Decision" reviews how to prepare the business plan, finance the business, and reach customers; "The Details" analyzes day-to-day operations, from buying a personal computer to planning tax strategies; and "The Delight" offers strategies for charting the future of the business. Also helpful, is the appendix, "Solo Resources," which lists books, online services, software, and names and addresses of interest to entrepreneurs. Recommended for public libraries.- Lucy Heckman, St. John's Univ. Lib., New YorkCopyright 1993 Reed Business Information, Inc.--This text refers to an out of print or unavailable edition of this title.