Writing Killer Sales Proposals (Entrepreneur Mentor Series)
Secrets That Proposal-Writing Pros Don't Want You To KnowYour proposal doesn't get a second chance to make a good first impression. You may think, "RFP is a dirty word, yet proposals are the precursors for almost every business-to-business exchange. Billions of dollars in products and services are riding on them every day, and they may--or may not--make the grade.Get your fair share of the business. Take a lesson from the pros and master both the science--and the art--of writing proposals that get winning results. Learn the tricks that most proposal writers would prefer to keep under wraps.Bud Porter-Roth, one of the most powerful proposal writers in the world, shares the secrets of the trade.Step by proven step, you will:Create a winning proposal-writing process you can use over and overDetermine customers' needsDefine the organization, scope and content of the proposalDevelop a winning strategy to do the jobGet the proposal to the right decision-makerKnow how and when to follow up to clinch the dealWhether you're writing your first proposal or your 40th, make it irresistible.Killer SalesProposalsis your best resource for closing any deal.