Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands
Jeff Fisher has been designing logos, creating corporate identity systems and branding organizations, businesses and products for nearly 30 years. His work has been featured inHOW,Print,Graphic Design:usaand other international design publications. More than 75 books on the design of logos, the business of graphic design, and small-business marketing have presented his work as industry examples.