Marketing The Million Dollar Practice
Dr. Bill Williams is the master at common sense marketing for a dental / medical practice - or any business! In this book, he masterfully translates from his real-life stories, how to apply business and marketing principles into winning solutions for business growth, and improved relationships with customers and patients alike. This book presents a candid and open look at strategies and thinking and philosophies and practices that work - and some that don't work! Even if only a few of his hundreds of examples and stories works for any given reader, or if by learning what not to do, it would be well worth the read. Dr. Williams shows exactly why it's better to copy genius than to invent mediocrity. - Lee Ostler DDS --Lee Ostler, D.D.S.Dr. Williams journey, well described as the backdrop to his success, brings into focus the need for a plan as well as your soul (your passion). His time tested techniques will assure success no matter where you are in your career. Your own unique specialness and desire to succeed will be the wind that fills the sails that are made of the tips found within the pages of this book. How high you want to go is limited only by your imagination and determination to succeed. Bill can show you a way. --Dr. Nicholas MeyerI met Bill 15 months ago at his TOp Gun seminar. I have been a client of his consulting group since that time using coaching primarily. This book is a must read for any dentist. I have been practicing 25 years with considerable success. Regardless of past accomplishments, the information in this book leads to even greater success and understanding of what we are really trying to do. Thanks Bill for contributing so much! --Dr. Jeffery Cummings