Missionizing Your Special Events: How to Build a System of Events That Engages Donors Who Will Stay with You for Life
TERRY AXELROD is the founder and CEO of Benevon (formerly Raising More Money), a Seattle-based organization that has trained more than 3,000 nonprofits around the world in fundraising, including The Salvation Army, Volunteers of America, Boy Scouts of America, Habitat for Humanity, and the American Red Cross. Thousands more have read her books. She has over thirty years of experience in the nonprofit field, including founding three nonprofit organizations in healthcare and affordable housing. She created the Benevon Model in 1996 after working at an inner-city Seattle school, where she designed and implemented the fundraising and marketing programs that yielded $7.2 million in two-and-a-half years and received a cover story in theChronicle of Philanthropy. Her previous books includeRaising More Money: A Step-by-Step Guide to Building Lifelong Donors,The Point of Entry Handbook,The Ask Event Handbook,The Joy of Fundraising, andBeyond the Ask Event: Fully Integrating the Benevon Mode.