During the British pop music phenomenon of the late  1950s two artists reigned supreme, Cliff Richard and  Adam Faith. While Cliff Richard showed astonishing staying power, the young Faith real name Terry Nelhams--had a  remarkable run of hit records during the comparatively  short time before he retired from singing.  In seven years, between 1959 and 1966, Adam Faith made  the UK chart 24 times and topped the U.K. charts with  'What Do You Want' and 'Poor Me"' In the mid-60s