Agency Mania: Harnessing the Madness of Client/Agency Relationships For High-Impact Results
Book Review inAdWeek - "Managing (Agency) Mania""Fortunately for us, [Bruno Gralpois] steers clear of theoretical quagmires common to marketing books and focuses his analysis on stuff we can all learn from: Client/agency partnerships that actually work. Citing the experiences of giants like Procter & Gamble, Walmart and MasterCard, Gralpois (a marketing vet with two decades in the biz) shows how it's possible for megabrands to maintain functional (read: profitable) relationships with their agencies...." -Elena Malykhina