The Science of Giving: Experimental Approaches to the Study of Charity (The Society for Judgment and Decision Making Series)
"The Science of Givingwill be of interest to psychologists and economists interested in understanding how people decide whether, when, and how much to donate to charitable causes. It could also be a valuable supplement as a textbook for an upper level class in applications of social psychology. This book will also give all readers much to consider about their own charitable giving."- Catherine A. Sanderson, Amherst College, USA, inPsycCRITIQUES"The Science of Givingis full of information that may help a fundraiser make better decisions about how to approach donors. ... The book is a fine reference for the science of charitable giving as it stands today. ... [The Science of Giving]will yield many insights that can be applied to any organization's fundraising approach."- Joanne Fritz, About.com Guide"I picked up this book and could not put it down. It masterfully links several important contributions on the market for charity. The even-handed approach should appeal to a broad audience, including academics, policymakers, and the general reader interested in the economics and psychology of charity markets." -John A. List, Professor, Department of Economics, University of Chicago, USA