Introduction to Food and Agribusiness Management
Written by authors with over 75 years of collective teaching and industry experienceIntroduction to Food and Agribusiness Managementprepares readers to confront the host of unique issues that challenge today's agribusiness industry managers.The depth and diversity of experiences Baker, Grunewald and Gorman bring to this subject are combined with case studies, applications and solid principles of finance, marketing, operations, organizational management and human resources to prepare tomorrow's managers for the distinct challenges they will face in the food and agribusiness system.KEY FEATURES OF THIS BOOK INCLUDE:Managerial Perspective— the authors believe that no amount of technical skills will compensate for a lack of sound management skills. For this reason, they cover specific management tools (such as brand management, human resource management and financial management) while paying special attention to the unique challenges of the agribusiness industry (such as vagaries of nature and weather, politics of international trade and policy, and food safety risks).Focus on Application— the purpose of each business management tool is clearly explained and illustrated through examples.Case Studies— each chapter is introduced with a case study to demonstrate the importance and relevance of the subject matter included in the chapter and to integrate and apply each chapter's content.