One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business
"A terrific book."—The New York Times"Wistful and wonderful…[a] refreshing, behind-the-scenes glimpse into the cosmos of big-bucks  advertising…props open the door on more than three decades of marketing savoir faire."—Kerry Hannon,USA Today"Drives home the importance of the big insight."—Fortune"Insightful."—Newsweek"A celebration of Madison Avenue as it may never be again."—Melanie Wells,The Wall Street Journal"[An] enormously entertaining memoir…Dusenberry’s book has few rivals as the definitive  account of life in the fast lane of the advertising business in its golden period between 1980 and  2000."—Adbrands.net