Moshi Monsters Magazine
Moshi Monsters was launched in April 2008 by the media company Mind Candy as a social networking online game targeted at kids aged 7 to 12. Players adopt and care for a pet Moshi Monster, and by playing games and educational puzzles earn in-game currency called Rox, which can be used to buy items such as food and furniture. Rox can also be used to buy special seeds that when grown in the right combination attract moshlings; cute little characters that your monster can collect. Monster owners can make friends with other owners and leave messages on their pages (monitored and filtered for safety). New locations and things to do are always being added to Monstro City.