Marketing of High-Technology Products and Innovations
"Jakki Mohr has made a substantial contribution to high tech marketing with this book." --James T. Simpson, Marketing Professor & Director, Center for the Management of Science and Technology, University of Alabama at Huntsville...addresses a growing need, given the importance, yet difficulty, of marketing high-technology products.  ...well-organized and interesting to read.  --Joe Cannon, Marketing Professor, Colorado State University