Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business
Here is the Table of Contents fromOwn Your Niche:Introduction: Removing the Hype from Internet Marketing Chapter One: Why Niches RuleChoosing a NicheHow to Identify Your Niche FocusResearch Your NicheMaking the Decision to Shift Your FocusDevelop Your Niche IdentityEntrepreneur Interview: Anita Campbell, Small Biz Trends Chapter Two: Establish Your Authority in Your FieldHow Authority WorksHow to Claim Your AuthorityIt All Begins with Great ContentTypes of Content You Can CreateEntrepreneur Interview: Karl Palachuk, Small Biz Thoughts Chapter Three: Build Your Audience and Engage CommunityGeneral Networking vs. Community NetworkingCommunity Marketing MethodsStrategic ReferralsEntrepreneur Interview: Melinda Emerson, Small Biz Lady Chapter Four: Turn Your Website into a Client Conversion MachineHow to Write Great Website CopyE-Commerce ImplementationConverting Site Visitors into BuyersEntrepreneur Interview: Kathleen Reale, Be Free for Me Chapter Five: Increase Website TrafficSEO BasicsIncorporating Photos and VideoImproving LinkabilityOther Important SEO StrategiesEntrepreneur Interview: John Paul Aguiar, Money Dummy Blog Chapter Six: Blogs RuleHow a Blog Benefits Your BusinessDeveloping Blog ContentBlog Promotion StrategiesRSS FeedsEntrepreneur Interview: Shasta Nelson, Girlfriend Circles Chapter Seven: Social Media SimplifiedHow Social Media Can Benefit Your BusinessWhat to Share on Social MediaFacebook BasicsTwitter BasicsLinkedIn BasicsGoogle PlusSocial Media Time ManagementEntrepreneur Interview: Neal Schaffer, Windmills Marketing Chapter Eight: Content Marketing TacticsSocial BookmarkingPromote with VideoPodcasts and Audio RecordingsTeleseminars and WebinarsArticle MarketingInformation ProductsPresentationsTracking Content with Google AlertsEntrepreneur Interview: Denise O'Berry, The Small Business Edge Chapter Nine: Hype-Free Internet MarketingInternet RadioGoogle PlacesYelpSuperpagesPaid Search Engine PlacementMonitoring Site TrafficFederal Trade Commission (FTC) GuidelinesEntrepreneur Interview: Roger C. Parker, Published and Profitable Chapter Ten: E-Newsletters and Email MarketingCreating an Effective NewsletterNewsletter Topic IdeasEmail DeliverabilityThe CAN-SPAM ActEntrepreneur Interview: Deborah Shames, Eloqui Chapter Eleven: DIY PRGetting Media to Come to YouElements of a Media KitSearch-Engine-Optimized Press ReleasesHow to Write a Press ReleaseReaching Media with EmailFifty Reasons to Contact the MediaBe Prepared When the Media CallsEntrepreneur Interview: Maria Nemeth, Ph.D., Academy for Coaching Excellence Chapter Twelve: Internet Revenue StreamsGoogle AdSenseAffiliate SalesInformation ProductsOnline EventsPaid ContentEntrepreneur Interview: Al Lautenslager, Market for Profits           Chapter Thirteen: Build Your Audience OfflineProfessional SpeakingIn-Person EventsLead a GroupBusiness NetworkingDirect MailPublish a BookPublish an EbookCorporate Sponsorships Directory of Resources