Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition
"Ben Gilad is the undisputed master of war gaming."--Jeff Webster, General Manager, Tyson Renewable Energy Division  and Senior Vice President, Strategy, Tyson Foods"Ben Gilad's war-gaming process not only provides participants with better insights into market dynamics and competitive threats but it reveals a company's internal culture and the political `elephants' that are often the biggest obstacles to a successful outcome."--Stephen N. Heath, former President, Commercial Engine Division,  Pratt & Whitney"Gilad is the guru of war gaming. He can focus your vision and  test your assumptions like no one else can."--Wayne Rosenkrans, Business Strategy Director,  External Scientific Affairs, Astra Zeneca Pharmaceuticals