Selling Eating: Restaurant Marketing Beyond the Word Delicious
“The whole time I was reading Selling Eating, I almost felt like Hopper had been a voyeur, watching what I’ve encountered in my career over all these years. [The book] shows a breadth and a certain comprehensiveness that I think is the right way to think about what the possibilities are for any given brand…. It’s the kind of book that you want to read and re-read.” --from the Foreword by Russ Klein, former Global President/CMO for Burger King“I regularly see restaurants struggle with the exact issues this book covers…. Fun to read, and instructive.” --– Paul Barron, CEO of Foodable and author of The Chipotle Effect