Inspired: How To Create Products Customers Love
"At eBay, of all of the leaders in the past decade, Marty had the most significant and lasting impact on how we create products."- Frerk-Malte Feller, Managing Director, eBay Germany"When it comes to creating inspiring products, Marty Cagan knows his stuff."- Pete Deemer, Former Chief Product Officer, Yahoo! and CEO of GoodAgile"Marty balances key product management principles, great new techniques, and examples that bring them all home."- Jim Denney, VP Product Management, TiVo"Marty is not only a seasoned expert on all aspects of the often ambiguous discipline of product management, his book also provides inspiration, tools and techniques, and really practical help."- Judy Gibbons, Accel Partners"This is a must read if you have any hope of building a company based on great products."- Chuck Geiger, Former CTO, PayPal, Travelocity and Ask.com"It doesn't matter how good your engineering team is if they aren t building the right products, and no one is better than Marty at helping teams discover the right products."- Marty Abbott, Former CTO, eBay and Partner, AKF Consulting--Back Cover