Rapid Change: Immediate Action for the Impatient Leader
Joe Laipple, a Senior Vice President of Strategic Services with Aubrey Daniels International, is a specialist in behaviorally-based strategy execution and implementation as well as leadership coaching. He also has extensive experience in sales coaching and sales leadership, performance measurement, leadership development, organizational assessments, team development, project management, and change management/acceleration.Joe has been effective in assisting organizations and individuals within organizations to lead and perform at optimal levels in a way that is strategically compelling and that builds sustainable change and accountability across levels of the organization.The principles outlined in this book, when applied consistently, lead to rapid change for my team. The changes that occurred were increased coaching opportunities with sales professionals, receptivity of sales professionals to coaching, and desired customer responses. This was accomplished by working backwards, first identifying the desired customer response and then determining which sales professional behaviors would elicit that customer response. Once the behaviors were pinpointed we increased the number of coaching touch points to accelerate the rapid change.Joe was a strategic partner who guided the team through the application of the principles of rapid change. He helped accelerate the rate of behavioral change with my sales team. Joe provided an easy to understand roadmap to change that led to the desired long-term outcomes that I have established with my team. His council through each of the phases helped make the rapid change sustainable. The key takeaways from rapid change are: set reasonable expectations, make it repeatable and always be refining.--Jim Burke Sr. Director, Sales Operations Optimer Pharmaceuticals