Advanced Theory and Practice in Sport Marketing
‘Advanced Theory and Practice in Sport Marketing fills a much needed niche in sport management curriculum support. While it is critical that sport management education provides practical application, students still need to understand theoretical concepts that underlie real-world situations. Advanced Theory and Practice in Sport Marketing breaks new ground in sport management pedagogy by providing both in-depth theoretical discussions and practical applications. This is a must-read for well-prepared future sport managers.’DR. RICHARD M. SOUTHALL, Director of the College Sport Research Institute and Assistant Professor in Sport Administration at The University of North Carolina-Chapel Hill, USA.‘Eric Schwarz and Jason Hunter have put together a fantastic book that can be used by students, faculty, and sport business industry professionals alike.’DR. BRENDA G. PITTS, Professor of Sport Marketing, Georgia State University, USA.