What's Your Green Goldfish?: Beyond Dollars: 15 Ways to Drive Employee Engagement and Reinforce Culture
Stan Phelps is an “experience architect”, author, professor and popular keynote speaker. He believes that marketing must focus on differentiation to win the hearts of both employees and customers. Stan motivates audiences with his insatiable desire to create meaningful change in marketing.Having authored two books and collected over 2,000 examples of purple / green goldfish, he’s fluent in illustrating complex business concepts, communicating in ways that resonate, provoking creative thought and innovation.His professional background spans a 20 year career working with global brands including adidas, IMG and the PGA of America. Stan honed his skills working as Chief Solutions Officer for seven years at the award-winning experiential marketing agency Synergy.Stan is currently the CMO (Chief Measurement Officer) at 9 INCH marketing, an organization that believes today’s leaders need to think differently about marketing, employee engagement and corporate culture.Driven by client objectives and inspired by bold vision, Stan works with clients to create keynotes, breakout sessions and workshops that are memorable and on brand, inspiring businesses to become talkable by design. The result: programs that win BIG.