Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates
I spent four years in-house managing the affiliate program for ClubMom.com (now CafeMom.com), and then another six years as an OPM (outsourced program manager), where I managed the affiliate programs for a wide array of companies, from small Mom & Pops up to Payless ShoeSource. The advice I share in this book is drawn from those ten years of experience, as well as my perspective from the affiliate side - I've been an affiliate continuously since 1997.