The New Know: Innovation Powered by Analytics
The big contemporary headline-grabbing news today is the aftershock and post-meltdown anguish regarding what senior executives did not know about this fraud or that risk, those employees, that cash flow, their carbon footprint, and, not surprisingly, all those customers.The next big story, the headlines you and your team will be creating after reading premier IT communicator and futurist Thornton May's new book,The New Know, will be all about what can be known, what must be known, and, most important, what actions you will take because you know. This is the power of business analytics.Revealing the analytics community as never before, May builds upon years of fieldwork to bring us a fascinating look at this community, which does important, exciting work affecting every aspect of your organization's life. This is a book about people you should know—and know about.The first vernacular ethnographic and anthropological study of the analytics community,The New Knowprovides a map to the universe of analytics and puts the spotlight on the substantive and courageous work analysts do to make your company a better place.This visionary book covers:What the art, act, and science of knowing really isThe professionals at the beating heart of business analyticsHow the rapid rise in data, the brisk expansion of tools, and maturation of information management processes are changing various vertical marketsHow analytics creates measurable valueHow innovation happens in complex organizations todayWhile data analysis has been used in business since the dawn of the industrial era, number crunching was left largely to the statisticians. Celebrating the tools, processes, people, and practices of business analytics,The New Knowreveals how to create information-based competitive advantage.