The Perfect Plan: The Story That Reveals the Secret of the World's Elite Sales and Marketing Teams
To many, Don Barden is a classically trained economist who is fluent in international business affairs, but as he likes to say "I am really a frustrated anthropologist" Even though he loves to lecture and teach on world affairs and the economy, he is always quick to point out that he cares more about "why people make decisions", than he does about "yield curves and interest rates". Don loves motivating people to think deeply about their beliefs. His "unfair advantage" theories are revolutionary in today's world. Don will lead you on a journey that exposes the myth of modern sales and marketing, and identifies the pathway to consistent cultural change. Expertly mixing humor and academic capital, Don engages audiences through his highly personal and interactive writing and speaking style. Don will shake your fundamental belief systems and reset your foundations with his unique ability to break down barriers and build an irresistible and motivated force that is focused on growth and the future. As an author, speaker, advisor and corporate executive, Don Barden's counsel is highly sought after by some of the world's most successful businesses. His experience and record-setting sales success have drawn him to corporate and political leaders who want to tap into his real-world experience in order to move their organization to higher levels of achievement. Don has personally worked with some of the world's best known brands, and has reshaped the production landscape of 3 major financial institutions He has doctoral studies in Behavioral Finance with an M.B.A. in Global Technology Management and International Business, as well as an undergraduate B.B.A. in Economics and Finance. Don is currently a Trustee and the past Board Chairman of the Summit Counseling Center in Atlanta - a multi-disciplined facility delivering over 6,000 clinical hours of therapy per year. He is also a passionate supporter of the U. S. Military and t