The Intelligent Entrepreneur: How Three Harvard Business School Graduates Learned the 10 Rules of Successful Entrepreneurship
Murphy, author and reporter, coordinates with the Harvard Business School, which teaches that entrepreneurship can be taught and learned. The author tells the stories of three 1998 MBAs who started their own businesses, which became successful in 10 years. With extensive interviews of Harvard professors and alumni, the author showcases these three entrepreneurs because they journeyed relentlessly from launching their businesses, through mistakes and failure, then recovery and achieving success, learning important lessons along the way. Murphy presents his 10 rules of successful entrepreneurship, make the commitment; find a problem, then solve it; think big, think new, think again; you can’t do it alone; you must do it alone; manage risk; learn to lead; learn to sell; persist, persevere, prevail; and play the game for life. This is an excellent, thought-provoking overview of entrepreneurship (also serving as an infomercial for the Harvard Business School and its faculty) that uses actual cases to describe the challenges of starting a business and realizing success. --Mary Whaley