Fashion: From Concept to Consumer (8th Edition)
NEW VISUAL FOCUS!New and updated information in all four parts and 190 illustrationsFASHION FUNDAMENTALSChanging U.S. demographicsNew developments in globalization, sourcing, imports, and quota eliminationLatest trade agreementsLatest technological advances in garment and textile production, fashion business communications. E-commerce, database marketing, and merchandise information systemsNew resources for color and designNew information on fashion forecasting and market researchUpdates on fashion services, Web sites, and publicationsTEXTILESLatest high-tech fiber development, including PLA, spider silk, and caseinTrends in textile product development, production, and marketingNanotechnology and "Smart" or "Performance" fabricsNew statistics and technical informationNew marketing strategiesGarment packages and importsNew information on trimsMANUFACTURINGLatest information on designers and international fashion centersNew designer profilesThe changing role of manufacturingProduct data management systemsUpdate on global sourcing and importsBrand extensions and acquisitionsNew information on accessory product development and marketingNew information on trade shows, location updates, and timing of marketsRunway vs. showroom Manufacturer/retailer relationshipsRETAILINGNew information on categories, store ownership, and organizationNew information on shopping center categoriesConsolidation and acquisitionsGlobal expansionRetailers as manufacturersNational brands vs. private labelNew retail marketing focusStore planning and designLatest trends in retail marketing