Repositioning: Marketing in an Era of Competition, Change and Crisis
The marketplace is changing. Areyou?So you’ve mastered the art of marketing. You’ve positioned your company, branded your product, and targeted your consumer. Unfortunately, in today’s economy, that’s not enough. You need REPOSITIONING.A brilliant new approach to consumer psychology and corporate identity, this groundbreaking— and game-changing—guide shows you how to . . .RETHINKyour current marketingREFOCUSyour consumer brandingREASSESSyour company’s strengthsREPOSITIONyour corporate identityRECLAIMyour competitive edge