The Arab World Unbound: Tapping into the Power of 350 Million Consumers
'Prof Mahajan's excitement about the Arab world is almost palpable...he is a fine writer and he presents factual details, statistics and concepts in a breezy, easy to read manner.' (Financial Times, 2nd August 2012) 'The Arab world deserves reading for presenting a view of the region that is rarely seen.' (Money Week, October 2012) 'This book offers an expert perspective on the boundless business opportunities in the Arab World.' (Middle East, November 2012) '...handy entrepreneurial guide... its uniqueness among business guides aimed at a western demographic make it a must-read for those hoping to strike it big in the region' (The National, February 2013)