Survey Research Methods (Applied Social Research Methods)
“The text is clear, logical and straightforward. It provides extensive applied information, coupled with a good understanding of the rationale underlying survey construction.” (Joseph Kush)“[The book] is accessible enough for the masters students but theoretical enough for the doctoral students.”  (Claudette Peterson)“Even students with very little background in research methods can follow this text easily.” (Candan Duran-Aydintug)“The greatest strength [of this book] is the articulation of the concept of total survey design and how the different components affect the credibility of the survey.” (Gilbert Jacobs)