Social Marketing: Influencing Behaviors for Good
"I finally had an opportunity this weekend to review the fourth edition of Lee and Kotler's Social Marketing: Influencing Behaviors for Good. What a treat to see an entirely new set of case examples that cover a wide range of social marketing applications. The book also incorporates new ideas from disciplines beyond traditional marketing borders, such as behavioral economics. Most importantly, the book retains its solid pedagogical approach, with clear explanations of social marketing's principles and the steps that make up the strategic planning process. Even if you have a copy of a previous edition, I recommend you add this one to your bookshelf."-Carol Bryant,Florida Prevention Research Center at the University of South Florida(Caroln BryantFlorida Prevention Research Center at the University of South Florida2011-11-27)"As teachers of behavioral science and practitioners of social marketing, we strongly recommend this volume to students as a reliable and well presented text, to teachers as a sound, thoroughly researched and multifaceted resource and to researchers as a compendium of cases and models from around the world." (Gideon Arulmani, PhD.Gideon Arulmani, PhD.2012-05-29)