Demand and Supply Integration: The Key to World-Class Demand Forecasting (FT Press Operations Management)
“…a powerful reference guide for every supply chain leader and practitioner.”—Reuben E. Slone, Senior Vice-President, Supply Chain, Walgreens“This is a well-done, forward-thinking, practical guide for business professionals who want to improve their forecasting processes.”—Dwight Thomas, Retired, Former Supply Chain Planning Manager for Alcatel-Lucent Technologies“Mark Moon has provided excellent insight in defining the importance of integrating demand and supply into a true business process and demonstrating the top and bottom line impact.”—Edward Guzowski, Director, SIOP, Eaton Corporation“Moon is one of the leading minds on the rapidly evolving subject of Demand and Supply Integration. In this book, he grounds thought-provoking insights on the subject with the abundant use of current, real-world examples from a variety of different industries. A must-read for both practitioner and academic.”—Nikhil Sagar, Vice President, Inventory Management, Fortune 100 RetailerDr. Mark Moon introduces a pioneering approach to systematically maximizing the financial value and strategic impact of your demand forecasts throughout the entire organization. He shows how to implement world-class demand forecasting management and use it to drive quantifiable and consistent competitive advantage.Moon identifies the characteristics and elements of a comprehensive Demand and Supply Integration (DSI) process, shows how it differs from Sales & Operations Planning (S&OP), and helps you recognize the symptoms of failures in demand-supply integration. You’ll learn how to approach demand forecasting more systematically, and select and apply the right techniques for your business, government agency, or military organization.Drawing on nearly two decades of experience as a pioneer in the field, Moon offers field-proven solutions for optimizing everything from traditional statistical methods to performance management. He then shows how to use demand reviews to transform forecasting into a core element of strategic business planning.