Hub Mentality: Shifting from Business Transactions to Community Interaction
Carl Woolston and Stephen Palmerare the founding partners of the marketing firm KGaps Consulting. They help businesses of all types and sizes implement Hub Mentality to increase profits.Carl Woolstonis an avid researcher and learner who loves communicating, synchronizing, strategizing, and teaching. His business pursuits and expertise include network development, marketing, web strategy development, lead creation, and lead capture strategies.Carl's diverse background includes 1) holistic medicine and quantum physics, which taught him to think in terms of patterns, synergy, and alignment, 2) entrepreneurship, which brought him lessons from the trenches of marketing, sales, and cash flow, 3) business coaching, which allowed him to teach and understand how personality types affected the outcomes of business pursuits, 4), network and database development with authors and thought leaders, which was pivotal in understanding the power of a loyal following, and 5) lead generation and web strategy with practical, hard work in the trenches.Stephen Palmeris a marketing strategist, consultant, and writer with expertise in written communications of all types and lengths, the art and science of persuasion, blogging, persuasion architecture for websites, search engine optimization, and social media and networking strategies.He is the author ofUncommon Sense: A Common Citizen's Guide to Rebuilding Americaand the co-author of theNew York Times,Wall Street Journal,USA Today, and Amazon bestsellerKilling Sacred Cows: Overcoming the Financial Myths that are Destroying Your Prosperity. He is also the author of the e-bookThe Beginning Blogger s Bible: How to Make Money, Make a Difference, & Make a Name Online.Stephen is a liberal arts graduate of George Wythe University. He is also a graduate of Wizard Academy, a non-traditional business school with emphasis on the art and science of persuasion.