Starting an Online Business For Dummies
Start a new endeavor and open your own online business quickly and easilyArmed with a computer, an Internet connection, and a good idea — but hesitant to take that first step toward making money online?Starting an Online Business For Dummiesgives you confidence by providing you with essential advice and up-to-date trends in e-commerce, all aimed at helping you make money online.Mind your own business — discover the latest strategies for promoting your business and outdoing the competitionGetting to know you — identify your customers, get to know the marketplace, and establish a unique visual identityOutta site — get the most from your Web host, update your site to keep customers interested, and use tools to jazz things upThe way to pay — choose an online payment system, set up secure credit card payments, and verify credit card dataOn the level — protect your domain name, figure out if a trademark is available, and explore legal issues you need to knowGo straight to the source — sell on consignment, work with a wholesaler, or buy direct from around the globeStand out in the crowd — increase your Web presence with search engine optimization, Web marketing, and social media toolsNo Web site? No problem — sell goods via eBay® auctions, Craigslist®, CafePress®, and other online marketplacesOpen the book and find:Guidance for creating an e-business planTips for making your site easily searchableThe basics of online business accountingAdvice for optimizing the shopping experienceWays to advertise with YouTube®, Twitter®, Facebook®, and blogsPointers for maximizing Google's toolsThe essentials of opening an eBay storeWays to find products to sell or to work with wholesalersLearn to:Identify a market need and choose the right Web hosting serviceEnhance site security and boost your customer serviceImprove your site's search rankingsMarket your business through social media