The Most Powerful Brand On Earth: How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Customers to Beat the Competition in Digital and Social Media
 “Social business is a complex undertaking that can overwhelm even the most seasoned executive. By focusing on people and processes, Chris and Susan get to the core of what social business is: people connecting with people in an organized way.”—Scott Monty, Global Head of Social Media, Ford Motor Company “We are fortunate to be living through the most important communications revolution in human history. The ramifications of real-time communications—instantly connecting every human on earth with every other human on earth—are even more important than the invention of moveable type and the printing press more than 500 years ago. However, most organizations aren’t set up to communicate in the ways that buyers demand. In their book, Chris and Susan share how you can reach people with the valuable information people want to consume and are eager to share—and how that will brand your organization as one worthy of doing business with.”—David Meerman Scott, marketing strategist and bestselling author ofTh e New Rules of Marketing and PR “While creating fans and advocates is the goal for many brands, you can’t get there without having engaged employees who understand the value of your fans and how to build relationships with your most passionate customers.The Most Powerful Brand on Earthshows you exactly how to do this. Susan and Chris give you the exact blueprint and steps necessary to create a more engaged and socially active employee base. This is critical for cultivating fans and advocates online, and this book shows you exactly how it’s done.”—Mack Collier, author ofThink Like a Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans “Business has changed. And change is hard. This book helps you create an authentically social brand in the wake of huge shifts in business.”—Ann Handley, coauthor ofContent Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business “Social business and enterprise social networks now play a key role in changing how we work, where we work, when we work, and even why we work. Chris and Susan’s book shows how these trends change the workforce and chronicles the impact to brands. This step-by-step guide tells you how to take your organization to the next level.”—R. “Ray” Wang, Principal Analyst and CEO, Constellation Research, Inc. “Fundamental to moving from ‘doing social’ to ‘being social’ for a brand is recognizing that people are the channel. Susan and Chris clearly put their deep, real-world experience to work and articulate how to empower the people behind the brand—your employees and partners—on social media. This book covers the why, what, and how with clear examples and actionable next steps. Must read!—Ragy Thomas, CEO of Sprinklr  “Today’s true leaders are not just the ones who create the best products, but also the ones who breed new generations of leaders, unleash the power of their employees, and empower organic advocacy. In the social era, advocacy is where the influence is. Pick up this book and learn how to become the most powerful brand on earth.”—Ekaterina Walter, cofounder and CMO of BRANDERATI,Wall Street Journalbestselling author ofTh ink Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg “Social media are not just a collection of digital marketing tactics. They are the way a growing percentage of clients and prospects find the information they need to solve their business problems. Connecting your best experts to the clients and prospects with whom you want to develop a relationship is not optional. You either do it well or get left behind by competitors who do it better than you. If you really want to learn how to do it well, read this book.”—James Mathewson, author ofAudience, Relevance, and Search: Targeting Web Audiences with Relevant Contentand the forthcomingOutside-In Marketing: Using Big Data to Drive Content Marketing “The Most Powerful Brand on Earthoffers communicators, marketers, and executives a thoughtful and complete understanding of the implications for their companies when it comes to activating and enabling a social workforce.”—Ethan McCarty, Director, Enterprise Social Strategy and Programs, IBM “I’ve had the pleasure of working with both Susan and Chris for years, and have always considered them two of the real leaders in social media—read this book to find out why. Every company wants to unlock the formula of unleashing their employees and customers in social media on behalf of its brand. Unless you’ve figured it out yourself, you need this book.”—Mike Moran, author ofDo It Wrong Quickly “Brand influence has reached a nexus of Darwinian change, andThe Most Powerful Brand on Earthis the guide for the evolved to succeed and thrive as a new species in the global business ecosystem, thanks to Ms. Emerick and Mr. Boudreaux.”—Rawn Shah, author ofSocial Networking for Business; Forbes.com blogger: Connected Business column