Quantitative Methods: For Business, Management and Finance
“Far too many students steer clear of quantitative methods because they fear that they will be unable to cope with the complexities of statistics and formulae. Louise Swift and Sally Piff have managed to produce a wonderfully clear text that takes students gently through the basic principles behind the most commonly used quantitative methods, simultaneously providing the basis for an understanding of statistical outputs which every researcher requires, regardless of the methods they chose to use in their own work.” —Tony Bryant, Professor of Informatics, Leeds Metropolitan University, UK