Art of War for the Sales Warrior
Two books in one, this retranslating of Sun Tzus classic warfare text, The Art of War, runs side by side with Gagliardis application of it to the business of selling. Both are excellent guides to their subject...the material it delivers provides the weapons any sales professional needs to achieve his or her mission and win. --F. JOHN REH, About.com Guide to ManagementIn these hectic and competitive times, you always need to know better ways to sell. The Art of War for the Sales Warrior is full of techniques that you can read about on your way to a sales call and use during your meeting. Ive already recommended it to my clients. --JAN WALLEN, Consultant and Author of ""CRM-Powered Selling"" ColumnWhen you are in the trenches, The Art of War for the Sales Warrior gives you the strategy and tactics to pick your battles and win the war. A unique approach."" --MARJORIE BRODY, CSP, CMC, President, Brody Communications Ltd.