Never Cold Call Again: Achieve Sales Greatness Without Cold Calling
GENERATE MORE LEADS AND HIGHER SALES—WITHOUT COLD CALLING!Salespeople everywhere are learning the hard way that cold calling just doesn't work anymore. Yet, millions of salespeople are stuck in the past, using twentieth-century sales techniques to try to lure twenty-first-century customers. But today's consumers have no patience for the sales pitch—that is, if they even answer the phone at all.There has to be an easier way to find more and better prospects—and there is. Today's most successful salespeople are using modern technology to bring prospects to them, rather than fishing for prospects over the phone. In Never Cold Call Again, Frank Rumbauskas shows you how to move your sales program into the Information Age using modern marketing tools like e-mail, Web sites, and blogs. Based on interviews with top performers, proven marketing tactics, and his own sales experience, Rumbauskas shows you how to make more money in sales without the high-pressure tactics and closing speeches everyone is sick of. This cutting-edge guide will bring your sales methods into the future, without the cold call. Plus, you'll learn how to:Craft a unique message and get it out to the massesUse e-mail to land prospects you wouldn't get over the phoneUse direct mail techniques that still workBuild a Web site and drive traffic to itMaintain ongoing contact with prospectsUse newsletters to get the word outWrite a blog to attract qualified prospects automaticallyGet free publicity from the mediaThink like an independent consultant, not a sales repDevelop and deliver a powerful sales proposalCold calling isn't just ineffective; it's outdated. Never Cold Call Again will show you how to tap into the power of modern marketing to increase your prospects and boost your sales—without even picking up the phone!