After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the 90's (Plume)
To overcome Americans' deep-rooted aversion to gay men and women, psychologist Kirk and ad man Madsen propose a massive media campaign designed to correct stereotypes and neutralize anti-gay prejudice. PW termed this "a punchy call to arms, Madison Avenue style." Illustrated.Copyright 1990 Reed Business Information, Inc.