Entrepreneur Journeys v.3: Positioning: How To Test, Validate, And Bring Your Idea To Market
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mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]“There is no better person to write a book on positioning.  In this new series, Sramana Mitra lays out the requirements for positioning and uses real world people and companies to illustrate her points.  She is a no nonsense leader in our industry that must be listened to.” –Mark B. Hoffman, Chairman and CEO, Enquisite; Founder CEO, Sybase; CEO, CommerceOne “Sramana, in her bookPositioning: How To Test, Validate, And Bring Your Ideas To Market,provides the critical case studies that highlight how entrepreneurs should continually self-evaluate and refine their ideas.  It’s a great reference.”–Gus Tai, General Partner, Trinity Ventures In the third book in herEntrepreneur Journeysseries,Positioning: How To Test, Validate, And Bring Your Ideas To Market, Sramana Mitra offers a close look at the process of sculpting your idea into a sharply defined “go to market” strategy. Clarity, Mitra confirms, is the ultimate tool in building a successful business. But such clarity cannot be purchased or assumed – it requires asking the right questions. Mitra showcases case study after case study of successful entrepreneurs who have answered these questions, analyzed their markets, and defined their value propositions through differentiation, competitive analysis, market sizing, and, among other core elements of a compelling strategic marketing plan, segmentation. The process she takes her readers through is akin to the grilling venture capitalists typically put entrepreneurs through. A grueling test to any business idea, Mitra’s book stimulates a due diligence exercise, which no matter if you are bootstrapping or raising venture capital, you must put yourself through to avoid wasting precious years and scarce resources.