Social Media Engagement For Dummies
Learn to:Connect with prospects and turn them into customersBuild trust and credibilityUse social networks to engage your customersInvolve customers through video, blogs, and e-mailConnect with your customers, captivate them, provide value, and watch your business growSocial media engagement can help you turn prospects into customers and customers into evangelists for your business. This book shows you how to build those relationships, maintain a viable presence on social networks, and give customers a reason to interact with you. See how to enhance your credibility and start conversations that will keep you connected to your customers.What it is — understand what goes into social media engagement and measure its valueIt's all about trust — build trust by listening to your community and providing clear messages, prompt responses, and authentic interactionsLet's talk — learn effective ways to join or start conversations in social media and how to encourage participationNuts and bolts — establish a process, identify goals and targets, explore available tools, and create a realistic schedule for social media activityBranch out — explore ways to communicate on Pinterest™, LinkedIn®, Google+™, and location-based servicesLook and listen — use audio and video creatively to help build a communityGet noticed — create a useful e-newsletter and add apps or widgets to your Facebook page and websiteOpen the book and find:Incentives for people to share your messageWhat numbers to measureAdvice on managing time for social mediaWhy being present is so vitalTips for handling complaintsWays to keep your marketing message consistentHelp with maximizing Pinterest and Google+Ten common mistakes to avoid