The Peaceable Kingdom: Building a Company without Factionalism, Fiefdoms, Fear and Other Staples of Modern Business
There‘s much more to The Richards Group than meets the eye. On the surface, this well-known, highly respected advertising agency fits the mold of a typical business at the top of its game, with a good reputation, an impressive client list, and numerous industry awards. But if you take a closer look, you‘ll find their secrets to success are anything but by-the-book–with an unconventional company culture at the center of a workplace that has made The Richards Group the rarest of creatures: the flat, unpolitical ad agency.The Peaceable Kingdom is the story of how the largest independent advertising agency in America is breaking down conventional hierarchies in its organization–and making millions in the process. Stan Richards, the founder of The Richards Group, and former creative group head David Culp reveal how their company created an environment that inspires creativity and productivity–with no dress code, no manager caste, no officer titles, and a distaste for written policies. They even dispel some wild myths that have fueled intense interest in the behind-the-scenes details of this path-breaking organization.This personable yet practical book explores the company‘s evolution, highlighting its uncommon yet highly effective business practices. Richards and Culp outline how problems are handled at The Richards Group and provide guidance on how other companies can accomplish the same levels of achievement. You’ll see how to put together a solid business in a high-strung industry with very little tribalism or fear, while holding to the mission to consistently create and present great work.As you begin "tearing down the walls" you‘ll learn ways to:Blend rather than homogenize your workforceOperate successfully without G.U.M. (Gratuitous Use of Management)Break down barriers within your company–both visible and invisibleBecome profitable without losing your creative standardsContrary to popular belief, it is possible to work without factionalism, fiefdoms, and all the other toxic staples of modern business. Step into The Peaceable Kingdom and discover a new world that will revolutionize the way your company operates–regardless of your industry.