Qualitative Methods in Management Research
"Evert Gummesson’s piercing relevance on the major issues of management problems and how to tackle them with qualitative research is astounding and leads to great understanding." (Barney G. Glaser)"This book is a welcome contribution to the theory of science and methodology. . . The use of examples from the author’s own experiences are particularly helpful." (Richard TeareService Industries Journal)"Evert Gummesson has made a most worthwhile contribution to management research. His views, which draw hundreds of references from many expertise areas, deserve attention and debate." (Edward Toomer and Ken BowenJournal of Operational Research)