Advertising Creative: Strategy, Copy, and Design
“There's one thing I don't like about this book: it didn't exist when I was a student.”(Jesús Revuelta 2012-10-11)“Many have written books on the creative process, but few have done it in a way that is actually easy to follow and understand…I wish I had this book when I was studying advertising 20+ years ago. It would have saved me a lot of trial and error. It’s easily the best how-to book on advertising that I have read.” (Dave Hanneken 2012-10-11)“The book delivers a combination of industry expert inserts as well as fundamental principles to developing and creating impactful advertising/marketing. This format engages the reader and keeps you turning the pages” (Roger Garcia 2012-10-11)“Advertising Creativeis a systematic guide to creating modern, 21stcentury advertising. The authors dare to try and make sense of today’s changing, evolving world of multiple screens. Read it and be ready to create breakthrough ideas.” (Bill Wright 2012-10-15)