The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications
This book provides:A thorough overview of all the tools available for the brand valuation practitioner:As a “brand valuation manual”, the book provides precise tools for practitioners to implement different valuation approaches in real practice. It offers extensive coverage of a vast range of brand valuation methodologies and providers that exist in the market in order to provide guidelines for the practitioner when he needs to implement different methodologies.An in-depth analysis of a broad myriad of methodologies, which allows practitioners to understand potential flaws and pitfalls derived from the application of such methods:It is crucial that specialists be familiar with their options before advising clients on which methodology to employ, or adopting one themselves.A “one-stop” source of reference to solve practical implementation doubts for the practitioner:The book constitutes a reliable “one-stop” reference book, that could efficiently and meaningfully introduce all valuation professionals to the various methods developed and practiced all over the worldAn informed view on the appropriate usage and suitability of each methodology in relation to different types of applications:Currently, with the issue of the new IFRS3, it is essential to understand the advantages, disadvantages and suitability of different methods in order to estimate fair value.