Libey and Pickering on RFM and Beyond
Libey and Pickering take RFM to the next level by applying it in a complex, multi-channel selling environment. --Ruth Stevens, e-Marketing Strategy<br /><br />This book gives you the understanding and mastery of RFM you need to succeed in today's marketplace. --Bob Bly, The Complete Idiot's Guide to Direct Marketing (Alpha)<br /><br />This book will be required reading for direct marketers for decades to come. --Jane Revell-Higgins, Catalogue and e-Business Journal, U.K.,<br /><br /> --Jane Revell-Higgins, Catalogue and e-Business Journal, U.K., August 1, 2005This book gives you the understanding and mastery of RFM you need to succeed in today's marketplace. --Bob Bly, The Complete Idiot's Guide to Direct Marketing (Alpha), August 1, 2005This book will be required reading for direct marketers for decades to come. --Jane Revell-Higgins, Catalogue and e-Business Journal, U.K., August 1, 2005