Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising (The Mal Warwick Fundraising Series)
“A primer of modern direct mail. It sits on my desk as an essential reference. It should sit on yours, too.”—Steve Thomas, chairman, Stephen Thomas “Mal Warwick is one of the grand masters of the direct mail field. Few can match his marketing expertise or passion for the causes he takes on—both potent ingredients for a successful program.”—Howard Ris, president, Union of Concerned Scientists “For more than a decade, Bread for the World has benefited from the strategic insights and practical wisdom that can be found inRevolution in the Mailbox. I know first-hand how much organizations will gain from Mal Warwick’s systematic approach to direct mail fundraising.”—The Rev. David Beckmann, president, Bread for the World “Anyone committed to effective fundraising from individuals will consider this book a ‘must-have,’ for it contains pretty much the sum total of human knowledge and insight on the premier method of communicating with donors: direct mail.”—Ken Burnett, author,Relationship Fundraising “Once again, Mal Warwick has reminded all of us of the power of direct mail. More importantly, his dedication to the importance of donor and values-centered 21stCentury philanthropy give the book both relevance and urgency. Mal’s specialty may be direct mail, but his breadth of wisdom and fine writing make this a book whose principles run through all philanthropic acitivites.”--Kay Sprinkel Grace, author,Beyond FundraisingandHigh-Impact Philanthropy