Market-driven Health Care: Who Wins, Who Loses In The Transforation Of America's Largest Service Industry
Herzlinger (Harvard Business Sch.) contends that improvements can be made to the American healthcare system by removing our current third-party payment system and allowing consumer demand to lead the healthcare market. Using eyewear as an example, Herzlinger shows how this consumer-driven market provides convenient, focused services with competitive prices. Most vision care services are not covered by medical insurance, forcing this sector of healthcare to respond to consumer demand. The author provides additional case studies, both within and outside the healthcare industry, that illustrate how team building, focusing on specific products and services, and prudent investments in technology can lead to convenient, cost-effective healthcare. While Herzlinger admits that abolishing the third-party payment system will present numerous difficulties, she includes suggestions for overcoming many of them. Written in a straightforward, readable style, this book is recommended for all libraries.?Tina Neville, Univ. of South Florida at St. Petersburg Lib.Copyright 1997 Reed Business Information, Inc.