Big Data Marketing: Engage Your Customers More Effectively and Drive Value
Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Meanwhile, valuable information about consumer preferences continues to accumulate and overwhelm decision makers. It's time to tame the beast named Big Data.Big Data Marketingprovides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor,Big Data Marketingwill help you discover the remedy offered by data-driven marketing with a five-step plan for tackling big data insights.You'll discover:How marketers can use data to learn what they need to knowHow to make metrics your mantraThe five fundamental components of a successful strategyStrategies to drive marketing relevance and Return On Marketing Investment (ROMI)Approaches to managing marketing spend—a company's largest variable expenditureHow to drive value through relevant marketingProven ways to elevate customer experiencesLearn how to better understand the market and advance your overall strategy and marketing techniques.Big Data Marketingreveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to ensure your business's success.