Facebook 101: Let Your Customers Create Word of Mouth, Advertise Your Business, and Grow Your Sales
Table of Contents:INTRODUCTION: A NEW WAY TO CONNECTIn the beginningWho's on Facebook...... and what are they doing?Eight ways to use Facebook to promote your business1. Create a personal profile.2. Join a group.3. Start your own group.4. Sponsor an event.5. Create a Facebook Page.6. Update your customers.7. Buy ads.8. Keep connected.A TASTE OF SUCCESS WITH FACEBOOKCrème-DeliciousThe Gents PlaceWoods Hole InnInedible Jewelry1 ► GETTING STARTED WITH FACEBOOKSigning up for FacebookThe getting started pageView and Edit Your Profile.Add a Profile Picture.Facebook PagesFacebook AdsFacebook Platform2 ► THE FACEBOOK HOME PAGEBlue menu barFriends iconMessages iconGlobe iconSearchProfileFind FriendsHomeDown-facing arrowOn the Left: FiltersIn the middle: WallFriends iconMap pin iconGlobe iconOn the right: highlightsOn the bottom: navigation tools and help3 ► FINDING FRIENDS AND KEEPING CONNECTIONSInvite a friend by emailFind Friends, Classmates and CoworkersSearch for peopleCommunicating privatelyGoing public: Writing on a friend's Wall4 ► BUILDING YOUR PROFILEChoosing who sees whatControl your default privacy5 ► SHARING PHOTOSUploading photosEditing and tagging PhotosViewing photos of yourself6 ► JOINING OR STARTING A GROUPJoining a groupCreating a groupGroups and market research7 ► FACEBOOK PAGESGroups vs. Pages: Which is better?Who can create a Page?Finding Pages and Liking themCreating a PageCustomizing your PageAdding other informationAbout:Photos:Use Social Plug-ins:Ready, set, publish!8 ► PROMOTING AND MONITORING YOUR PAGEKeep people coming backUse your blog to promote your Facebook page......and vice versaUse YouTube to promote your Facebook PageUsing InsightsA success story: the Rothbury Festival9 ► FACEBOOK EVENTSFinding and viewing EventsCreate an EventStep 1: Event InfoStep 2: Customize your eventStep 3: Invite FriendsManaging an EventDuring an EventAfter the EventSuccess Story: Free Slurpee Day10 ► PAID ADVERTISING ON FACEBOOKWill paid Facebook ads pay off for your business?Getting started with Facebook AdsWhy exactly are paid Facebook Ads so powerful?Everyone's on Facebook (almost).Facebook Ads can be highly targeted.Facebook ads complement your other marketing effortsThe effectiveness of Facebook ad campaigns is highly measurable.Facebook ad campaigns aren't cheap, but they are affordable and very scalable.Starting your first campaignWhat is a Facebook Ad?The difference between Standard Ads and Sponsored Stories:Standard AdsSponsored Story AdsLogging into the Ad ManagerThe ad creation processSetting up your Ad or Sponsored StoryChoosing your ad's "Facebook Destination or Outside URL":To create a Standard AdChoose your business's timeline or "place" page.Enter a URL (web address) to an outside web page such as mysite.com.To create a Sponsored Story AdChoose "What You Want to Promote"Promoting an Event on FacebookThe "People Will See" selectionCrafting the content of your adArt and Copy: the creative side of the advertising worldFacebook Ad copy and image detailsCopy/text:Images:Write effective ad copyThree specific Facebook Ad copy strategiesPicking the right imageChoose Your Audience stepLocationAge and sexInterestsConnectionsAdvanced targeting optionsExamples of effective targetingPaying for, scheduling, and monitoring your adObjectivesSetting your budget, payment method, and scheduleHedge your advertising "bets"Split testing: scheduling ads like a marketing proCampaign wrap-up and getting it postedPost campaign analysis and the Ad Manager toolThe Ad Manager home pageReading the audience pie graphReading the 'response' graphUnderstanding the chart dataPages tabReports tabAdvertising performanceResponder demographicsConversions by impressionInline interactionsSettings tabBilling tabCreative libraryPower editor tab11 ► FACEBOOK PLATFORM, OTHER APPLICATIONSUsing applications to promote your businessAdvertising on applicationsAdding apps to your pageOther Facebook applicationsFacebook Mobile: Connecting on the RunFacebook Notes: Letting your friends know what's on your mindFacebook Marketplace, powered by oodleIndex