Facebook Marketing For Dummies
Connect with customers by putting your best face forward with Facebook marketingFacebook continues to grow, engaging an ever-widening demographic base. Why wouldn’t you want to market your business to its hundreds of millions of loyal members, especially when you can build a Facebook Page for free? Learn how to use the Wall, start a discussion, host an event, and promote your business. Branch out into more engaging Facebook ad strategies and measure your marketing success!Make up your mind — learn how Facebook marketing works and what to keep in mind as you seek a new kind of relationship with your customersAbove the crowd — design a Facebook Page that makes your business stand out and create a strategy for viral marketing success in FacebookGo guerilla — tap into Facebook’s efficient network of connections to expand your customer baseGet connected — use Facebook Connect to engage your visitors with the same social features that have built Facebook’s popularityThe next level — host a contest, develop an application, or use Facebook as a giant focus group with Facebook survey applicationsOpen the book and find:Fascinating facts about the changing Facebook demographicsHow to use the site to promote your businessFacebook business etiquette tipsCharacteristics of a successful Page for your businessTen great Facebook business blogsHow to host a Facebook eventTips for optimizing your Facebook ad campaignReasons why your company needs a Facebook presenceLearn to:Use the Facebook tools and built-in applications to connect with your customersDevelop a successful Facebook ad campaign by targeting key demographicsGather marketing information through Facebook InsightsExtend your Facebook clients to your own Web site with Facebook Connect