Advertising Creative: Strategy, Copy, and Design
Alstiel and Grow's book provides golden nuggets of information that will help equip students in developing sound strategy and deploying solid tactics.(Ginger Rosenkrans )Strongly illustrative of concepts; easy to understand. A very practical approach. (Richard Baxter )This text allows marketing students who are "creative" to be creative. (Keith Starcher )The book contains good instructional materials with examples. A good step-by-step book. (Alexander Muk )