Survey Methodology
Praise for the First Edition:"The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process."—Journal of the American Statistical Association"Overall, the high quality of the text material is matched by the quality of writing . . ."—Public Opinion Quarterly". . . it should find an audience everywhere surveys are being conducted."—TechnometricsThis new edition ofSurvey Methodologycontinues to provide a state-of-the-science presentation of essential survey methodology topics and techniques. The volume's six world-renowned authors have updated thisSecond Editionto present newly emerging approaches to survey research and provide more comprehensive coverage of the major considerations in designing and conducting a sample survey.Key topics in survey methodology are clearly explained in the book's chapters, with coverage including sampling frame evaluation, sample design, development of questionnaires, evaluation of questions, alternative modes of data collection, interviewing, nonresponse, post-collection processing of survey data, and practices for maintaining scientific integrity. Acknowledging the growing advances in research and technology, theSecond Editionfeatures:Updated explanations of sampling frame issues for mobile telephone and web surveysNew scientific insight on the relationship between nonresponse rates and nonresponse errorsRestructured discussion of ethical issues in survey research, emphasizing the growing research results on privacy, informed consent, and confidentiality issuesThe latest research findings on effective questionnaire development techniquesThe addition of 50% more exercises at the end of each chapter, illustrating basic principles of survey designAn expanded FAQ chapter that addresses the concerns that accompany newly established methodsProviding valuable and informative perspectives on the most modern methods in the field,Survey Methodology, Second Editionis an ideal book for survey research courses at the upper-undergraduate and graduate levels. It is also an indispensable reference for practicing survey methodologists and any professional who employs survey research methods.