Seventy-nine Short Essays on Design
Bierut is a writer who balances equal dose of optimism and skepticism to draw readers in and let them find their own way out. Each of the 79 essays is printed in a different typeface, and  though a reader could probably do without Bulmer and Danubia, reading the changing text is part of the enjoyable adventure as Bierut looks at ordinary circumstances of design that have the ability to create extraordinary consequences in life. --Communication Arts, August 2007Highbrow and brilliant. --New York Magazine, The Approval Matrix, August 2007I was rewarded every time I dipped into this elegant, thoughtful compilation of stand-alone essays. --Adage, November 2007In this lively collection of previously published essays, Michael Bierut provides a compulsively readable guide to all things design. While fonts and logos receive their expected due, so too do Eero Saarinen's TWA terminal, treadmill tripping, and enormous wild geese. --Dwell, January 2008Topics range from design-related discourses on how to become famous or deal with a client to art, economics, history, war, politics and books. Even the redesigned Food Pyramid gets a section. Regardless of the topic, Bierut's sometimes-bemused voice and peircing intelligence illuminate the central role of design in our lives. --STEP Inside Design, August 2007"A very well written, witty book that should find its way into any truly nerdy Dwell reader's bathroom."  --Dwell Magazine