Design Thinking: Understanding How Designers Think and Work
"Nigel Cross is widely recognised as the leading figure of his generation in design research. In this book he has produced an accessible, lucid and authoritative description of designers' thought processes and strategies, which is essential reading for understanding design." --Michael Tovey, Coventry University "Mixing analysis with case studies, Nigel Cross provides a succinct introduction to 'design thinking'. His message-- that creativity can be taught, nurtured and developed--should empower even the most elementary design students." --Elizabeth Guffey, Purchase College "This book proves that Nigel Cross is truly one of the leading thinkers who are working hard to establish the body of knowledge for design." --Lee Kun-Pyo, Korea Advanced Institute of Science and Technology