Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World
Winning Across Global Markets offers an insightful examination of how Nokia, a noted Nordic conglomerate, became a fiercely competitive global giant.In this groundbreaking book, Dan Steinbock explains how Nokia's story offers strategic lessons for other global companies across industries. Why? While most large multinational companies enjoy inherent advantages in their home market (which often account for 30 to 50 percent of their revenues), a multinational such as Nokia—based in a small country and with a home base market that generates less than 1 percent of its revenues—needs to develop an innovative global strategy to thrive. To such a company, global advantage—centered on local success—is a matter of life and death.Based on exclusive access to and interviews with senior executives of Nokia—from the CEO and chairman to regional and functional chiefs—Winning Across Global Markets provides established industry leaders insight into how to develop, capture, and sustain competitive advantage. To ambitious challengers in emerging economies, the book offers a primer on how to topple the giants.