Looking Closer 4: Critical Writings on Graphic Design (Bk. 4)
Since the acclaimed Looking Closer series began, the design industry has faced some of its biggest controversies and challenges. Hot-button topics such as branding and the role of designers as possible agents of corporate greed have brought about calls for greater responsibility in the profession.  Meanwhile, our culture has become increasingly visual and the profile of graphic design has skyrocketed. This increased awareness has helped shape the critical vocabulary of the profession and provoked incisive essays in professional and general interest magazines in recent years.  Now some of the most significant critical commentary published from 1997 to 2000 is available in a single volume, Looking Closer 4, edited by Michael Bierut, William Drenttel, and Steven Heller.