JUDGING EXHIBITIONS: A FRAMEWORK FOR ASSESSING EXCELLENCE
"Serrell, who has served as an exhibition evaluator for decades, sent a letter to museum exhibitors in July 2000 inviting them to explore one question: If different museum professionals used the same set of standards to review the same group of exhibitions, would their reviews agree on the degree of excellence of each? The resulting discussion and research formed the framework outlined in Judging Exhibitions, which, while acknowledging that there is no way to fully escape subjectivity, provides strategies to universally define excellence in exhibitions from a visitor\'s perspective. An accompanying CD-ROM contains useful forms and multimedia that demonstrate the framework in action." - Museum News"Judging Exhibitions is the result of a collaboration between some of the most well respected professionals in the field.... Serrell has provided a useful professional development tool that can help to organize the language and thoughts of individuals who design and develop exhibits." - Sonal Bhatt, Jessica Bicknell & Richard Orlosky (Wildlife Conservation Society) in Visitor Studies Today"Taking part in the Excellent Judges process has been the most effective, least expensive (in time or money) professional development I have ever done. It provides the framework for me to visit other shows I would probably miss, critique them in a predictable and repeatable way so that I can develop criteria for excellence, and generate conversation with colleagues from whom I learn different perspectives." - Kitty Connolly, Huntington Library"To the extent that judges do come to a shared understanding of the criteria through discussion of multiple examples, they have moved the field forward giving us a common language to talk about our craft." - Sue Allen, Exploratorium"Throughout her thirty-plus years of working in and for museums, Beverly Serrell has focused on making exhibitions more visitor-accessible. Now, with this book, Serrell takes us on an invigorating journey into the process of thinking deeply about the exhibition medium and the complexities of striving for exhibition excellence. This is a must-read for anyone interested in creating museum exhibitions." - Kathleen McLean, independent museum consultant"Judging Exhibitions does an intriguing job of balancing the desire to offer people clear, common guidelines that do some of the basic work of judgment, with the realization that judgment itself is an art, not a technique, and certainly not a science." - Elizabeth Minnich, Fellow, Associate of American Colleges and Universities"The book is short, easy to read, and engaging. ….I found Judging Excellence refreshingly honest about the project’s ups and downs. Serrell describes how developers and participants disagreed regularly on aspects of the framework—the use of the term “excellence,” for example. She also is well aware that the framework may not work well for every exhibition on the planet. Putting aside my nagging suspicion that only exhibition virgins truly experience an exhibition through a visitor’s eyes, I nevertheless found that the framework (especially when coupled with this publication) has real merit. While this is not the final evaluative tool created for exhibition review, Serrell hopes that museum practitioners—especially students, exhibition developers, curators, educators, project managers, and designers—will try using it. Anything that can potentially help exhibition professionals to perfect their skills and improve their audience sensitivity is a good thing." - Kym Rice, Museum Anthropology Review“This new book from respected museum       consultant Beverly Serrell takes an innovative approach to       assessing       exhibitions. … The framework allows you to bring your experience       as       a museum professional with you, rather than asking you to try and       disengage and assess the exhibit from the point of view of someone       else. This is a real strength, giving the user the opportunity to       engage with an exhibit in the way they would normally—making         comments about their area of specialism, as well as responding         intuitively to other areas. Following a framework with set         criteria         helps one focus on the overall experience of the exhibit rather         than         looking for things to criticize. … This book will succeed in         helping museums create better visitor experiences, provide a         common         language for discussing exhibitions, and perhaps help us         understand         that elusive mix of features that make for a successful         display.”—Rhiannon           Johns, The British Museum,Journal           of Museum Ethnography