Front Cover: Great Book Jacket and Cover Design
After considering the 300 colorful illustrations in this book, readers will find it difficult to avoid taking a more discerning look at the designs on hardbacks, paperbacks, and wraparound paper covers. These paper book jackets (more commonly known to Americans as dust jackets) have often been discarded as temporary, resulting in the loss of graphic designs characteristic of their times. While the purpose of any cover design is to serve as a marketing device to catch a potential buyer's eye, British author Powers (Univ. of Greenwich Sch. of Architecture and Landscape) discusses the importance of cover design in visually conveying (or not) the book's essence. An introduction giving historical context starts with the late 19th and early 20th centuries. Powers then groups his examples into four categories: the impact of modernism (1920s and 1930s), the creation of style (1940s through 1960s), a revolution in print (1960s and 1970s), and design in the digital age (1980s and 1990s). Within each, he insightfully discusses genres, individual books, designers, and publishing houses. The lists of designers and publishers at the end, however, do not include all those he refers to in the text. Nevertheless, the book is definitely recommended for both academic and public libraries. Anne Marie Lane, Univ. of Wyoming, LaramieCopyright 2002 Cahners Business Information, Inc.