Internet Marketing: An Hour a Day
Build an Internet Marketing Strategy That DeliversA Step-by-Step GuideThis is the ultimate comprehensive guide to do-it-yourself Internet marketing. Using the popular An Hour a Day approach, this smart, proven plan for Internet marketing success gives you a day-by-day, step-by-step plan that covers all aspects of successful online marketing.Learn how to optimize your site for users and search engine rankings, craft compelling content, develop winning pay-per-click campaigns, use and react to website analytics, and leverage the power of social media to put your marketing efforts over the top. Inside, find everything you need to increase your website's rankings, visitors, and sales.Evaluate your current website, figure out what you want visitors to do, and set goalsUnderstand basic SEO, on- and off-page ranking factors, and keywordsCreate content that converts your visitors to paying customersLearn ten old-school sales techniques that work like a charm on websitesApply keyword research strategies that will be a foundation for a total marketing planMaster the power of the technology—links, redirects, dynamic URLs, e-commerce, and moreGet control of social media—learn which types work best for you and adapt them to your businessTake the organic view of pay-per-click marketing and avoid the five biggest PPC mistakesMeasure with analytics, see what's working, respond to market trends, and identify improvementsYou'll also find:Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companiesReal-world case studies that illustrate successes to learn from and mistakes to avoidPraise for Internet Marketing: An Hour a Day"In the sea of Internet marketing books, this one rises to the top for its clarity and focus on generating ROI. It should be required reading for all business owners."—Eric Greenberg,Faculty Chair, Center for Management Development, Rutgers University"Matt Bailey does a phenomenal job making the complex simple. He gives you the master plan to follow so you can develop the core skills to drive traffic to your website, analyze what that traffic is doing, and persuade that traffic to take more actions on your website."—Bryan Eisenberg,bestselling author and professional speaker"Even the most time-strapped technophobe can understand Matt's easy-to-follow steps, implement his suggestions, and drive qualified website traffic."—Heather Lloyd-Martin,former chair, Direct Marketing Association Search Engine Marketing Council, and CEO, SuccessWorks Search Marketing"If you have a struggling site and can't figure out why it isn't performing??better, or if you just got your first PC and know your new business needs a Web presence, this book will more than repay you. It will build your business."—Charles Prescott, Editor,Prescott Report,and Director, Direct Marketing Association