Pitch Perfect: How to Say It Right the First Time, Every Time
McGowan is a veteran in the television business as reporter, writer, producer, and anchor for shows such as ABC News 20/20; CBS News 48 Hours, and Public Eye with Bryant Gumbel. In 2004, he founded Clarity Media Group, a communications coaching firm dedicated to enhancing the speaking skills of corporate executives, celebrities, and athletes. He has coached Jack Welch, Mary J. Blige, Eli Manning, Connie Chung, and more than 60 executives at Facebook, including Mark Zuckerberg. His training helps public speakers and interviewees overcome fear and avoid bad speaking habits, grab people’s attention, keep them engaged, and deliver a powerful message. He has distilled his training techniques down to seven principles that can be employed by anyone to get their communication skills into shape. Some of these include The Headline Principle (starting with your best material), The Pasta-Sauce Principle (boiling down your message), The Self-Conviction Principle, and The Curiosity Principle (displaying genuine interest in your subject). McGowan promises to reveal everything he knows about communication, including his most important advice, of putting his principles into practice in everyday situations. --David Siegfried