New York Festivals 18 (New York Festivals Annual of Advertising)
The organization responsible for producing nine world-renowned awards competitions, New York Festival’s mission is to showcase the world’s newest and most exciting ideas in advertising-the best of which are presented in this book.This perennially successful compilation contains full-color photographs of award-winning work from newspapers, magazines, billboards, web sites, and point of sale locations, including posters, packaging, photographs, and public service messages. Featured here are all the winners and finalists in the New York Festivals 2011 Design and Print Advertising Awards, the 2011 Global Awards for Healthcare Communications, and the 2011 Midas Awards for Financial Services Communications.New York Festivals 18is a superb reference book, an inspirational educational tool, and an illuminating look at how the U.S. and other countries approach advertising. It’s a must-read for everyone in advertising, marketing, design, and corporate communications.