Reframing Business: When the Map Changes the Landscape
[an] insightful and illuminating book where complex theoretical issues and questions are integrated... --International Journal of Service Industry Management, May 2004"&well; worth reading&" --Long Range Planning"...[Normann] is provocative, original and bold. This is a book to be stimulated by." --(Technovation)“… [an] insightful and illuminating book where complex theoretical issues and questions are integrated...” (International Journal of Service Industry Management, May 2004)"...fine book..full of wisdom and experience, a beautifully written work., the business person who reads this book will not only be better at business but at life as well." (GNB Global Business Network, July 2001)"...[Normann] is provocative, original and bold. This is a book to be stimulated by (Technovation)"…well worth reading…" (Long Range Planning)