Grow from Within: Mastering Corporate Entrepreneurship and Innovation
Grow from Withinprovides frameworks and tools for new business design, along with advice on how to plan and lead an ongoing innovation program based on your company’s strategic objectives and corporate context. You’ll learn how to:Define domains for new business creation that are closely linked to overall corporate strategyConceive truly new businesses within your companyFit all the pieces together at the organizational levelTransition new ventures into existing business unitsUseGrow from Withinto defeat commoditization, expand when acquisitions fail, and retain the talent that makes your company great.