Google+ Marketing For Dummies
Learn how to increase brand awareness and reach customers through all Google properties!Google+ is a unique social network; in fact, it may not be a social network at all. But however you label it, Google+ can give your brand a tremendous advantage, and this friendly guide shows you how to get in on the action. Learn just what Google+ is (and isn't) and how to connect with new and existing customers throughout the Google community!Meet Google+ — see what it offers marketers and test-drive its toolsJump in — set up your profile, learn Google+ etiquette, and find people to circleDevelop your strategy — target your audience with SEO, create your page and target it with Circles, and build a search strategyStart hanging out — start a Hangout to video-chat with customers, have a focus group, or share ideasAdd ads — create effective Google social ads that engage visitors and drive traffic to your pageIt's all about relationships — learn how to use Google+ for CRM and integrate your existing CRM strategy into Google AppsKnow the score — measure Google+ activity with Google Analytics and test your Google+ ad campaignThe app side — evaluate whether your brand would benefit from a custom Google+ appOpen the book and find:What your profile should (and shouldn't) includeInnovative ways to use HangoutsSecrets of building relationshipsHow Google+ works with your existing social media strategySuggestions for a strong Google+ ad campaignWays to maximize the +1 buttonTips on growing your audienceGood Google+ business practicesLearn to:Create your account and set up your brand profileUse Circles, craft targeted messages, and build relationships with HangoutsDiscover content and the value of the +1 buttonLaunch a product or promote an event with Google+