The Winner Effect: The Neuroscience of Success and Failure
“A book that will help you understand what makes winners, and what paths to avoid when you get power.” —MindYourDecisions.com"Fascinating."—The Sunday Times(UK)"Compelling stories combine with cutting-edge science to show why coming first is not the same as being a real winner -- engrossing."—Oliver James, author ofThey F*** You Up“Like a masterful detective, Dr. Robertson provides a captivating and insightful journey into understanding the mystery of the effects of power on human behavior and thinking.”—Mike Hawkins, award-winning author ofActivating Your Ambition: A Guide to Coaching the Best Out of Yourself and Others“He tells a compelling, vivid and instructive story of how we are empowered and how we are disempowered and how we succeed and how we fail. I really enjoyed it -- it is a must read.” —Raymond Tallis, author ofAping Mankind“A fascinating topic dealt with in a fascinating way. … I love the book.”—Matt Cooper, author ofHow Ireland Really Went Bust“What does it take to be a winner; to be successful and achieve at an optimal level? Professor Robertson has masterfully synthesized cutting edge social, cognitive, and developmental psychology, as well as neuroscience with fascinating stories of notable people in the public eye to answer this question. Thoroughly researched and engagingly written by an international scholar, once you begin reading this book it will be difficult to put down.  Whatever your profession, this remarkable book will most assuredly resonate with you.”—John B. Arden, PhD, author ofRewire Your Brain"Utterly fascinating." —Publishers Weekly