Build Your Beverage Empire
How many calls does it take to write a beverage book? I decided it was time for a beverage book after getting more than 10 calls per day from entrepreneurs, executives and investors looking for beverage industry information. I spent hours on the phone until there was no way for me to spend more time. I looked for books explaining the beverage industry and to my surprise I could not find any. There and then I decided to write a comprehensive all inclusive book that would walk through the phases of beverage development, beverage sales and beverage distribution; taking into consideration strategy, financial models and good management as well. I have received notes not just from entrepreneurs but from executives at Coca Cola, Miller and other large beverage organizations telling me my books are now required reading for all their executives.