CSR Strategies: Corporate Social Responsibility for a Competitive Edge in Emerging Markets
This is an important book written with the authority and experience of many years of high-level management, at the cutting edge of Corporate Social Responsibility (CSR) in Indonesia and beyond. The case studies are excellent and mix examples from emerging and developed markets with insight and understanding. Above all they show cause for optimism amidst the challenges faced by local companies and MNEs in developing countries.-- Geoffrey Williams, FRSA, FMIMCEO, OWW ConsultingCSR Strategies is useful reading for decision makers within the public and private sector organizations. The book offers practical insights for business people as well as academics because the perspectives shared are the work of a seasoned practitioner who has been very successful in implementing the right CSR principles-- Mas Achmad DaniriChairman, National Committee on Governance andChairman, Mirror Committee on Social Responsibility, ISO 26000, IndonesiaImpactful and sustainable CSR initiatives can only be obtained if corporations can translate their CSR concepts into corporate habits. CSR Strategies serves as an important, practical reference for corporations desiring to do so.-- Risa BhinekawatiChairperson and Executive Director, Danamon Peduli FoundationIn the 70s, Sri Urip led the way in putting CSR into practice in Indonesia before the term was even used. She is now again leading in establishing a firm theoretical foundation for the relevance of CSR in today's business.-- Elmar BoumaDirector, Indonesian Netherlands AssociationCSR Strategies stands out among the crowd particularly because it was written based on the real-life experiences of the author-former CEO of Unilever Indonesia, who had developed a number of Unilever's brands into undisputable market leaders.-- Chrysanti Hasibuan-SedyonoVice Chair, Board of Management, Indonesian Business LinksUnilever Indonesia's first female CEO demonstrates how perfect understanding of a developing market and tailored production, distribution, and marketing, applied with CSR principles, combine into a money-making exercise with only winners at the end. Employment  and wealth created from this exercise will help improve wealth distribution and close the poverty gap. Fact- and case-based experiences condensed in this book are a must-read for those involved in legislative CSR procedures. -- Rio Praaning Prawira AdiningratManaging Partner, PA Group