Bite-Sized Marketing: Realistic Solutions for the Over-Worked Librarian
Although the initial aim of this book was to offer 10-minute marketing solutions for libraries, the authors soon realized that “nothing worthwhile can get done in ten minutes.” Instead, they offer 10 strategies, among them word-of-mouth marketing (WOMM), outreach, advocacy, and branding. Thus, the library can find solutions for different audiences and budgets. One chapter covers “The New Marketing Tools” such as blogs, Twitter, and podcasts. The book is nicely designed and full of examples, lists, work sheets, and other aids. Although it could be read cover to cover, it is just as useful for browsing chapters or skimming the headings for ideas, such as creating a story bank or a wiki. This useful guide helps libraries tell their story and make their best practices known. --Patricia Hogan