The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadership (J-B International Association of Business Communicators)
"This is an important new large-scale professional public relations reference work. It contains something for everyone in corporate communications.  Its distinctive international flavor, in a rapidly globalizing business world, makes it a user friendly reference from many cultural perspectives."—James E. Lukaszewski,ABC, APR,Fellow PRSA, chairman and president, The Lukaszewski Group Inc."The IABC Handbook of Organizational Communicationis a truly comprehensive and didactical overview that will provide both students and practitioners with the basics of this complex management function.  Contents are developed by worldwide-recognized professionals and reflect state-of-the-art knowledge of this field."—Rose-Marie Losier, managing director, Spanish Association of Communication Directors"The IABC Handbook of Organizational Communicationmakes a quantum leap from its predecessor editions by broadening the scope of topics covered, bringing in the expertise of forty-five chapter contributors and creating a book that is both textbook ready for the classroom and an excellent resource in a communicator’s office."—Wilma Matthews,ABC, IABC Fellow,director of constituent relations, Arizona State University