Varsity Green: A Behind the Scenes Look at Culture and Corruption in College Athletics
According to veteran sports-business journalist Yost, there never was a "golden era" of college sports, when gentlemen scholars learned sportsmanship and teamwork; rather, sports have always been a means for colleges to earn money, power, and esteem, too often resulting in illiterate college athletes and corrupt athletic programs. The difference today is the scale: the Rose Bowl, though no longer the highest earning bowl game, generates more than $570 million for the Southern California economy; Nike pays millions in multiyear contracts with universities including Florida State, Michigan, North Carolina, and Illinois; and of the kids who devote their life to a particular sport, less than two percent will have a meaningful professional career. Yost reveals college sports as little more than a "machine that churns out kids for America's elite basketball, football, and hockey leagues," sacrificing young people's futures for big money and bragging rights. At times, Yost seems unsure whether to play the worldly reporter or the wide-eyed innocent, but his report is mostly thorough and largely well-written; conspicuously left out, however, are. the voices of the athletes themselves. Still, this intelligent critique of the U.S. college athletics makes a captivating examination of America's infatuation with money, celebrity, and sports.Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.