Colgate Optic White Toothpaste 5.5 Ounce (Pack of 4)
Contrary to what most people think, not all whitening toothpastes are the same. In fact, most whitening toothpastes only remove surface stains. New Colgate Optic White whitens teeth from the inside out. Colgate Optic White's unique formula features Hydrogen Peroxide -the same whitening ingredient as strips, making it more convenient to achieve special occasion whitening, for whiter teeth in one week, for results that get even better with every brushing. With a gentler 1% hydrogen peroxide concentration.