The Unfair Advantage Small Business Advertising Manual Subtitled; How to use Newspaper, Direct Mail, Radio, Cable TV, Yellow Pages, and other ... profits in your retail or service business.
Claude Whitacre owns The Sweeper Store. He is currently using the same strategies taught in his book, to locally promote his retail store. He also gives advertising seminars to groups of independent small business owners all over the country, Claude uses his retail store as a "Lab" to test new marketing ideas, and pass on what he discovers that works. He lives quietly with his wife Cheryl in the small college town of Wooster, Ohio