The Management of Technology and Innovation: A Strategic Approach
"Easy to read and clear, light, and reasonably priced." - Susanna Khavul, University of Texas at Arlington"Content suitable for both undergraduate and graduate students … Best on the market." - Scott Droege, Western Kentucky University"Covers innovation then strategy…nice dovetailing between the two concepts. Text does a good job setting organizational learning."  - Terry R. Adler, New Mexico State University