Managing a Public Relations Firm for Growth and Profit, Second Edition
"IF YOU RUN A PUBLIC RELATIONS FIRM AND WANT IT TO SUCCEED, YOU MUST READ THIS BOOK!" --David M. Grant, APR, Fellow PRSA, President, LVM Group, Inc."THIS IS THE PERFECT SEQUEL TO CROFT'S FIRST BOOK." --John Rosica, Founder, Rosica Strategic Public Relations--This text refers to theHardcoveredition.