The Best Digital Marketing Campaigns in the World: Mastering the Art of Customer Engagement
"[O]ffers a fine collection from international successful digital marketing campaigns, and is a pick for any business collection..No business library should be without this!"--Midwest Book Review “The Best Digital Marketing Campaigns in the Worldbrings together an international collection of successful digital marketing campaigns…exploring how businesses have harnessed social media, blogs, forums, online video, and email to boost their brand. It is an interesting addition to an industry that is still very new.” --New York Journal of Books "This breezy, well-organized, easy-to-read volume is the best summary of the development and application of social media to the marketing arena. ...Highly recommended."--CHOICEMarketing managers, digital marketing specialists, advertising agencies, media owners, students, digital media specialists