Soft Landing: Airline Industry Strategy, Service, and Safety
Andrew R. Thomas, Ph.D. is a bestselling business author, whose books include Aviation Insecurity: The New Challenges of Air Travel, Air Rage: Crisis in the Skies, Aviation Security Management (three volumes), and The Final Journey of the Saturn V.His book The Distribution Trap was awarded the Berry-American Marketing Association Prize for the Best Book of 2010. Another book, Direct Marketing in Action, was a finalist for the same award in 2008.He is founding editor-in-chief of the Journal of Transportation Security, contributing editor at Industry Week, and associate professor of marketing & international business at the University of Akron, Ohio.He has been interviewed by more than 1,000 media outlets and is a regularly featured analyst for CNBC, FOX News, and BBC.A million-mile flier, he has traveled to and conducted business in more than 120 countries on all seven continents.