Winning in the Indian Market: Understanding the Transformation of Consumer India
India is on the brink of a consumer revolution. With the government implementing increasingly laissez-faire policies to open up the domestic market and with a burgeoning middle-class population, the long-term potential is spectacular. However, India's complex consumer structure and characteristics are proving to be a challenge to many successful global companies. India ranks in the world's top ten countries in terms of population and GDP, but ranks below 100 in percapita income. Never before in history have so many low-income people been subjected to such overwhelming economic progress and the effects of globalization and technological advances.Winning in the Indian Market: Understanding thje Transformation of Consumer India provides CEOs and business leaders with a factual and holistic insight into Consumer India. It identifies the key business strategies, mindse4ts, and assumptions which global corporations should be taking on board.