When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies
 “This wonderful book shows you how to develop absolute clarity about your core values and complete commitment to living them every day.”—Brian Tracy, Chairman/CEO, Brian Tracy International and Author,No Excuses!“Cultural storytelling seeds P&G’s core values so deeply, they transplant with great vigor—P&G went viral 100 years ago! This engaging new volume of values-based business cases is invaluable schooling for any leader seeking extraordinary results. It’s personal and corporate values, not number crunching, that fuels many of P&G’s hits. Fittingly, 100% of the book’s profits go to charitable causes.”—Mary Bishop, President, Retired Chief Marketing Officer, Leo Burnett“…engaging narrative stories of 34 executive members of the P&G Alumni Network provide compelling insights into how basic values have been at the core of P&G’s strategic success…[and] how values acquired during their tenure at P&G have been transferred as strategic drivers as they assumed senior leadership roles in other organizations, both in for-profit and not-for-profit settings.”—Dr. Lyle Yorks, Associate Professor, Department of Organization and Leadership, Columbia University“This is a book that portrays through human stories the importanceof values and how the values that have been developed and adopted in the P&G culture have not only ensured P&G’s success but been the underlying factor for success of P&G alumni, who may have gone to work for other companies. In an era where the touch words in business education are ‘innovation’ and ‘technology enhancement,’ this is a must read to remind us that corporate long-term success is still a product of the people who work for the company and their values.”—Ronald K. Machtley, President, Bryant UniversityThe Ultimate Insider’s Book from More than 30 Legendary P&G Alumni, All Sharing Common Values that Were Foundational to Their Leadership Style at Fortune 500 CompaniesThis book will• Establish why core values are timelyand proven factors to long-termcommercial success.• Share stories on how America’s top CEOs started their careers and were forever shaped to make historic changes in the fields of energy, aviation, computer technology, government, transportation, entertainment, health management,and nonprofit sectors.• Reveal how executives like Jim McNerney of Boeing, Paul Charron of Campbell’s, Daniela Riccardi of Diesel, Jane Thompsonof Walmart, and Kevin Roberts of Saatchi & Saatchi have used the values learned at P&G to become successful.• Provide the ingredients behind building a corporate learning culture that translates to increased shareholder value.• Explain how core values and marketing initiatives are inseparable.