Writing That Works; How to Communicate Effectively In Business
Clear, concise communications that make the right point will launch your career or business to new heights. --Robert Seelert, Chairman, Saatchi & Saatchi PLCIn advertising, the challenge is to find the one simple, inspired thought... This book helps all of us... --Peter Georgescu, Chairman Emeritus, Young & Rubicam Inc.Roman and Raphaelson offer an abundance of practical tips for helping your written and oral communications... --William C. Steere, Jr., Chairman and CEO, Pfizer, Inc.