inGenius: A Crash Course on Creativity
“Tina invites us inside her Stanford University course to reveal that we all have creative potential waiting to be unleashed.” (Ori Brafman, coauthor ofSwayandClick)“In a world that’s in constant flux, creativity and innovation are essential qualities for successful executives and industry-leading companies. Tina has shown that we all have the ability to mobilize our creative spirit.” (Chip Conley, Founder of Joie de Vivre Hospitality and Author ofEmotional Equations)“Who said creativity can’t be taught? It can, and Tina Seelig has done it! She has created a new model, the Innovation Engine, that will change the way you think.” (Steve Blank, entreprenuer and author ofThe Startup Owners Manual)In this groundbreaking work, Tina has codified her years of teaching at Stanford and proves that anyone can be creative. (Nancy Duarte, CEO and author ofResonate)Tina has shattered the misconception that you can’t increase creativity. In this book, she presents breakthrough ideas on how to understand and boost your ability to innovate. (Guy Kawasaki, author ofEnchantmentand former chief evangelist of Apple)Tina Seelig has written a provocative field guide to 21st century creativity, with her energy and enthusiasm bursting through on every page. We all could use a little extra spark of creativity, and this book helps show the way. (Tom Kelley, author ofThe Art of Innovation)“Few people have done as much to champion innovative thinking as Tina Seelig.” (David Kelley, Founder IDEO)“Tina Seelig is one of the most creative and inspiring teachers at Stanford.” (Robert Sutton, Stanford University Professor and author The No-Asshole Rule)“Tina is the most inspirational creativity voice I know.” (Geoffrey Moore, Author, Crossing the Chasm, Dealing with Darwin)“Seelig is a sharp observer and a gentle and thoughtful writer.” (Miami Herald)“Tina Seelig has written a powerful and practical book, jam packed with keen insights for unleashing creativity in yourself and others.” (Peter Sims, author ofLittle Bets: How Breakthrough Ideas Emerge from Small Discoveries)“inGeniusis a fascinating blueprint for any company that’s serious about creating an environment where new ideas can thrive, and many of Seelig’s students doubtless go on to do precisely that.” (Fortune Magazine)Seelig demonstrates that creativity and experimentation are both personal mindsets and values in organizations.inGeniusacts as a spark plug for managers and entrepreneurs who want to capitalize on the creativity in their organizations. (Library Journal)“Many of us believe that we’re either born with creativity or we’re not. Tina Seelig, author ofinGENIUS: A Crash Course on Creativity, and award-winning educator at Stanford University, says that’s wrong: Creativity can be easily taught and learned.” (USA Weekend)