The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events
"This book has it all! It's the key that unlocks the mystery behind event planning." --Leslie McNabb, Senior Manager, Event Planning, Scotia Capital (Back of Book Endorsement)"Written for anyone who has to prepare dynamite meetings and special events...a must-have desktop reference."  --Susan Fenner Ph.D, Manager, Education and Professional Development, International Association of Administrative Professionals (IAAP)(Back of Book Endorsement)A thorough, well designed, and easy to read book ... a valuable resource for anyone who works in special events. --Charity Village Newsweek, September 16, 2002Allen’s latest offering zeros in on issues involved executing special events. Check out the useful and educational sample proposals. --Meetings and Incentive Travel Magazine, October 2002, Janet White Bardwell, Associate EditorChapters on contracts, negotiations and fees are impressive. The all-business companion to Allen's "Event Planning The Ultimate Guide." --Meeting NewsIt's the how-to that's a must-do for the meetings, incentive, and event planning industry!  --Peggy Whitman, President, Society of Incentive & Travel Executives SITEMake sure this guide finds a spot on your bookshelf. It's not an exaggeration to say it covers every aspect. --Successful Meetings Magazine, November 2002Make sure this soup-to-nuts bible of event planning finds a place on your bookshelf--or better yet in your briefcase. --Michelle Gillan, Senior Editor, Successful Meetings MagazineMore than 300 pages of practical advice for foolproof planning -- peppered with boldface tips for troubleshooting potential problems. --Special Events Magazine, November 2002, Lisa Hurley, EditorThis book covers everything from strategic objectives to the signing of contracts ... there is little that Allen has overlooked.  --Marketing Magazine, February 2003