Outside Innovation: How Your Customers Will Co-Design Your Company's Future
“Outside Innovation is a landmark book in its revelations on customer-led innovation.” (Tom Stemberg Founder and Former CEO Staples, Venture Partner, Highland Capital Partners)“Seybold makes a compelling case for recruiting your most passionate customers and letting them help drive the pace of innovation.” (Tom Kelley, General Manager, IDEO, and Author of The Ten Faces of Innovation)“An inspiring book that will change your business and help you compete in ways uniquely attuned to the 21st century.” (John Seely Brown, Former Chief Scientist, Xerox Corp. and Director of its Palo Alto Research Center (PARC), and Co-author of The Only Sustainable Edge)“A thoughtful and insightful practitioner’s guide to the rapidly emerging world of customer- and user-led innovation.” (Eric von Hippel, Professor and Head, MIT Innovation and Entrepreneurship Group)“Seybold lays out the path in the brave new world of instant feedback, customer-generated content, and truly free speech.” (Guy Kawasaki, Managing director, Garage Technology Ventures)“No one knows better than Seybold how companies must change to take advantage of the new rules of business.” (Alan Deutschman, Senior Writer, Fast Company)