Personal Branding For Dummies
The fast and easy way to create and maintain your personal brandWhether searching for a first job, exploring a career change, or looking to be more visible and successful in your current career, creating a clear and concise image, respected reputation, and high profile status is critical. With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal brand identity to keep yourself distinguished in the business world.Behold the power of branding — get an overview of how corporations and celebrities use branding and how you, too, can position yourself for successGetting to know you — figure out what your brand should be by spelling out your values, passion, strengths, and skills; determining your target audience; and writing your personal brand strategy planStart spreading the news — announce your brand to the world with a communication plan that'll reach your audience, boost your reputation, and achieve clarity, consistency, and constancyShape your brand — discover how to dress the part of your personal brand, develop appropriate marketing materials, and tailor your brand to fit a new culture when your career takes you overseasOpen the book and find:Advice on discovering your personal brandVisual, language, and auditory elements of successful brandsCase studies in personal branding successHow to build a personal brand communication planWays to use social media to communicate your brand onlineGuidance on building and nurturing your networkThe importance of distinguishing yourself from the competitionLearn to:Build your personal brand to authentically stand out from the crowdTransform your image to communicate a clear and concise messageTap into the power of social media to showcase your brandCraft a winning strategy to launch your personal brand