Built-In Social: Essential Social Marketing Practices for Every Small Business
Marketing today is driven by the customer.The old mindset was finding customers for your products and services. The new one says: collaborate with the customers whose trust you have earned to develop better products and services for them. In a connected economy, businesses are in shared relationships with customers, employees, and other influencers in the community—even competitors.Built-In Socialprovides a step-by-step approach to building a social marketing channel that aligns your business with its ideal customers. It offers essential practices for achieving higher search rankings for your business and making it more relevant for the communities it serves.Built-In Socialdelivers practical advice for using social marketing to leverage your experience and expertise to make your business brand more likable and trusted, including:The role of search engines and how they influence buying behaviorsWhy content marketing is a vital component of any social marketing strategyBest practices for using LinkedIn, Facebook, Twitter, Google+ (and more) to engage your social marketing with new buyersHow to create digital marketing assets that convert community trust into profitable outcomesWhy every small business should embrace the intersection of social, location, and mobile marketingAs consumers move online in greater numbers, their collective voice will get even stronger, creating disruption in every community, business sector, and industry. Build your business for a connected economy that is becoming profoundly social.