Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget
Marketing no longer means advertising, and brand no longer means logo. Your brand is the promise, the experience, the interactions, and the expectation people have for you. Maria Ross understands this, and teaches you how to think about this essential element of your business.   --Seth Godin, author ofMeatball SundaeandLinchpinMaria Ross makes it clear that branding isn't just for big companies, rich companies, or consumer companies. It's for your company. In a single readable volume, she shows you how to separate yourself from the pack and win.  --Marty Neumeier, author ofThe Brand GapandZagYou've got such a wide and clear scope on what makes successful brands so...successful. Great coverage. And great inspiration to be true to your values and think big.  --Danielle LaPorte, lead author ofStyle Statement: Live by Your Own Design; creator of WhiteHotTruth.comIn today's social economy, every business is a brand, regardless of size. The question small business owners must ask is if they want to be the ones controlling that brand or the ones left to salvage it.  In this book, you'll learn how to nail down your brand before you spend valuable resources on marketing and people that simply don't fit your company's core values. If your brand is the mindshare that you hold with your audience, then it's up to you to tell your story from every customer's touchpoint. Your brand is more than just a logo. It's everything you are and the ticket to positive ROI.    --Lisa Barone, Chief Branding Officer, Outspoken MediaAs someone who has worked with thousands of small businesses, I have seen a lack of clear, focused brand strategy cause people to waste time, energy, and money, and flounder in the workplace. Never fear. Maria breaks down branding so anyone with a business, or who is thinking about launching a business, can understand why an investment in branding is make or break for creating a thriving business. Don't launch without it!   --Beth Schoenfeldt, Co-Founder, Collective-E, an Entrepreneur's Agency and Community