Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition)
"If you want to understand and manage business markets, there is no better source than Anderson and Narus. Their first-hand experience and insight have created the gold standard' book. The new edition adds fascinating material on customer value management and the role of branding in business markets." -- Philip Kotler      "The students liked the book very much because it has a good managerial base. Even students who had taken me at the undergraduate Business Marketing class found the material very interesting and very managerially oriented." -- Professor Mary F. Hazeldine, Georgia Southern University