I Love My Dentist - The Secret to Creating an Exceptional Patient Experience
I've worked with dentists, and Dr. Ganz just gets it he knows how to use marketing, communication with the patient and new technology to build a successful office. Not only does this make a better practice healthier, it also helps the grateful patients. I can see why his patients truly love him. --Laura Geisking, CEO The Creative CompanyMost books on marketing are very theoretical. Cary has totally blown this trend away. You can sit down, finish this book in one sitting, and walk away with a strong education on marketing for your dental office. Every dentist in every stage of his or her career can immediately start developing a strong marketing plan for his or her office. This is a must-read addition for all dentists. --Dr. Jeff Dalin, Contributing Editor and Consultant Dental EconomicsIf you are looking for a feel good book about dentistry, this is it. Dr. Cary Ganz delivers a high tech, high touch, book to get you back on track. His practical ideas will improve your bottom line and create a positive experience in your office. I wish the American Dental Association would make this required reading! --Dr. Steven Boral, Clinical Professor of Orthodontics, New York University College of Dentistry