Give'em the Pickle!
Bob Farrell:  Bob Farrell's customer orientation is the result of a careen in cusumer products and food service. After 12 years in retail grocery sales, he combined his love for family, fun, ice cream and co-founded one of the first national full-serrvice chain restaurants: Farrell's Ice Cream Parlours.  After personally managing the opening of more than 150 Farrell's restaurants, he eventually sold the company to Marriott.  As a seasoned entrenaur, he invested in various businesses, but always maintained involvement in the restaurant industry. He created Engine House Pizza, a regional chain, and served as chairman of the board for Pacific Coast Restaurants, Inc. He continues to serve as chairman emeritus and consultant to the company.  In an undustry where the failure rate exceeds 80%, Bob Farrell succeeds as a reataurateur by keeping a keen eye on the customer, anticipating needs and performing beyond expectations.  Such commitments led him to be recognized with t! he Horatio Alger Award and the National Restaurant Association Man of the Year Award.  He now shares his story with companies around the world urging them to "Give'em the Pickle and they'll be back."Bill Perkins:  Bill has addressed audiences around the world, appeared on national radio and television broadcasts and authored or co-authored eleven books.  His dynamic and entertaining style challenges leaders and team members alike to take better care of each other so they can take better care of the customer.