CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
"CASHVERTISING is a virtual blueprint for persuading the consumer mind. It's fast, fun, and a must-read for businesses in all industries." --Roger Dawson, author of Secrets of Power Negotiating"Wow! Simply the most powerful advertising toolkit I've ever seen. Gives you instant access to hundreds of proven techniques and priceless psychological insights, presented with verve and humor. Whitman knows his craft inside out, and he's clearly done his homework...I only wish his book had been around when I was starting out! Buy it and save yourself years of trial and error." --Richard Bayan, author of Words That Sell"The author has surveyed the broad field of salesmanship and distilled it down to a series of principles, secrets, and response-boosting techniques in a well-organized, entertaining, and easy-to-read format. Whether you are a newbie or veteran, Drew Eric Whitman's CASHVERTISING is a reference you will turn to again and again." --Robert W. Bly, author of The Copywriter's Handbook