Destination Branding for Small Cities - Second Edition
There is an increasing realization of the important links between urban design and place branding. Bill's book has gone a long way in bridging the gap between the two. Combining the skills of placemaking through urban design expertise and the branding of cities and regions are of vital importance in the future. Bill's principles and guidelines apply to cities and regions in every country. --Odd Arne Blindheim, Chairman of the Board, Nordic Urban Design AssociationThis book once and for all destroys the myths and misinformation surrounding the branding of places. It has the potential to save millions of dollars wasted by cities, states and nations on ill-conceived and ineffective campaigns purporting to be brand development exercises. -- --John King OAM, Chairman, Australian Tourism Export CouncilBaker's writing style is engagingly direct and to the point, and his book should be essential reading for anyone involved in the study or implementation of city branding. --Journal of Brand Management Volume 17 #2, Oct/Nov 2009