Trend Tracking: The System to Profit from Today's Trends
Celente, a consultant in the trendy alchemy of trend-tracking, weighs in here with a Megatrends- like forecasting system. He offers to turn his readers into trend-trackers themselves, who will then "profit" by knowing what the next trend will be. His own forecasts are yawningly predictable: the education "crisis," changes in the family, a focus on the environment, the coming demilitarization, and a movement away from political ideology. His suggested methods are completely unsurprising, and when he gets wound up, as he does with his prophesy of a "New Black Plague," he seems to violate his own methodology of keeping a cool head and watching the world carefully. Undistinguished, and indistinguishable from a raft of other similar titles. --Mark L. Shelton, Columbus, OhioCopyright 1990 Reed Business Information, Inc.--This text refers to an out of print or unavailable edition of this title.