Sirens of Chrome: The Enduring Allure of Auto Show Models
Margery Krevsky cofounded Productions Plus in 1981, and the agency rapidly became one of the major players in selecting and training talent for auto shows. Instead of bowing to the prevailing demand for women in ball gowns and short shorts, Krevksy took a risk with Pontiac, and then other automakers, presenting the talent in sophisticated business attire. At her insistence, models became trained as product information specialists so they could entice customers with facts. Her knowledge of the fashion and talent industries along with behind- the-scenes insights and personal anecdotes makeSirens of Chromeall the more engaging. Productions Plus is based in the Detroit suburb of Bingham Farms, Michigan.