Moral Politics : How Liberals and Conservatives Think
"[An] unusual mix of judicious scholarship, tendentious journalism and inflammatory wake-up call." - Editors' Recommendation, San Francisco Chronicle; "Lakoff, the cognitive linguist, understands 'how' you understand. In Moral Politics, [he] deftly applies that seemingly arcane understanding to the heart of American politics.... His commitment is strong and deep, but his language is far from the rhetoric usually associated with political partisanship.... Even those who disagree with him will profit deeply from encountering his challenging ideas." - Paul Rosenberg, Christian Science Monitor; "Lakoff's stunning book opens a whole new understanding of public discourse in America. Both conservatives and liberals have much to learn from this work." - Robert Bellah, University of California, Berkeley