Elvis Inc.: The Fall and Rise of the Presley Empire
Just as the King of Rock n' Roll will never really die, so will his financial empire continue to fascinate. Part way between a biography of the musical icon and a business book,Elvis Inc.recounts the fiscal rise of the legend and details the problems and possibilities that later developed with the massive estate he left behind. Penned with the sensitivity of a fan and the perception of a business writer, Sean O'Neal recounts how Presley's fortunes crashed and burned and then were resurrected to previously unimagined heights -- even after the King had abdicated his position in the material world.