Strategic Foresight: A New Look at Scenarios
“Strategic Foresightdeserves to be widely read and discussed. The book holds that decision makers should imagine multiple possibilities and that predicting futures is less useful than shaping better futures. This constructive approach can have beneficial impacts for our feelings about our futures, our ability to mold our futures, and the futures we achieve.” —William H Starbuck, Professor in Residence, University of Oregon “In this timely and practical book, Alfred Marcus draws on his extensive knowledge of strategy, business, and society to show companies and their members how to systematically read the future, unlock its mysteries, and indeed take part in writing it.” —Moshe Farjoun, The Schulich School of Business, Canada.