The Mirrored Window: Focus Groups from a Moderator's Point of View
"Get more from your qualitative research by applying the lessons learned by one of the most gifted moderators in America."  --Jim Spaeth, President, The Advertising Research Foundation"The Mirrored Window is a must read for everyone who is involved in any aspect of qualitative research."  --Jay Faberman, Associate Director-Consumer & Market Knowledge, Procter & Gamble"This book is full of all the tips, tricks, secrets, and insights that make Judy one of the very best!"  --Barbara Zack, Gruner: & Jahr USA Publishing