Purple Chips: Winning in the Stock Market with the Very Best of the Blue Chip Stocks
High Quality, Low Risk: Beyond Blue ChipPurple Chipsoffers a unique method of making money in the stock market, focusing on high-quality, low-risk stocks.Blue chip stocks are easy to find. Many analysts will provide lists of companies that they believe are safe in uncertain economic times. But among the blue chips exist a number of purple chips—great companies that make the best opportunities for investors.Purple Chipsshows you how to identify an exceptional company by making a quick visual inspection of certain factors in their earnings history. Focusing on long-term track records, Purple Chips explains three simple criteria that distinguish purple chip stocks from ones that are merely blue chip.Purple Chipsis also a strategic tool: it teaches you when to buy and when to sell, with the goal of making modest gains often and losing only occasionally—an investment plan that suits the psychology of most investors far better than losing often and winning big occasionally.In seven succinct chapters that include numerous examples, graphs, and charts, author John Schwinghamer presents a simple and effective way to succeed in investing in the stock market.