The Social Psychology of Consumer Behaviour (Applying Social Psychology)
Richard P. Bagozzi is the J. Hugh Liedtke Professor of Management at the Jesse H. Jones Graduate School of Management, and Professor of Psychology, Rice University, Houston, Texas, USA.Zeynep Gurhan-Canli is Assistant Professor, Michigan Business School, University of Michigan, Ann Arbor, MI, USA.Joseph R. Priester is Assistant Professor, Michigan Business School, University of Michigan, Ann Arbor, MI, USA.