The Art of the App Store: The Business of Apple Development
Your one-stop shop for planning, creating, marketing, and maintaining your applicationsIt takes more than a great idea to succeed at iPhone and iPad app development.This indispensible guide provides an in-depth look into the perils and potential of the iPhone and iPad app landscape. The Art of the App Store presents tried and tested methods for competitive research, findingyour niche, understanding customer expectations, setting goals and milestones, and managing app development from concept to post-launch. You will find guidelines for developing and pricing your app using the most up-to-date trends, a plan for viral marketing using social networks, metric tracking, taking advantage of feedback, and much more.The Art of the App Store:Shows how the App Store has evolved and how to take advantage of the changesHelps you identify potential costs and decide where to invest your time and moneyAnalyzes successful and unsuccessful apps, examines existing niches, andshows how to create successful hybridsCompares the risks and rewards of free, freemium, and premium appsExplains how to advertise and market your free and lite appsOffers tried-and-true advice on marketing your apps through social networksDemonstrates post-launch update strategies to maintain app awarenessWrox books are crafted to make learning programming languages and technologies easier than you think, providing a structured, tutorial format that will guide you through all the techniques involved.