The Science of Serendipity: How to Unlock the Promise of Innovation
'Jam-packed with eye-opening real world examples of how brilliant ideas can solve difficult real world problems.' (London Loves Business, 20th December 2012) 'Colourful, lively and interesting' (Management Today, March 2013) 'This is a treasure trove of insight from a real expert in the field and there are lessons to be learnt on every page. It's really all about how to make new ideas less of a happy accident...if you only read one book this month...' (Business Life, April 2013) 'The book is packed with great stories to inspire ideas...the great many provocations in the book, nicely told, make it one of the better books on the topic. Although it fails to offer a strong methodology, it does collect all the latest thinking into one place and is a great place to start' (B2B Marketing, May 2013)