The Portable MBA (Portable MBA Series) (The Portable MBA Series)
One of the more exciting aspects of today's entrepreneurial boom is the emergence of formidable players with varied backgrounds; one of the more significant challenges for many of them involves learning what's required to take their great ideas to the next (read: profitable) level.The Portable MBA, based on the general management program at the University of Virginia's Darden School and written by five faculty members, is a comprehensive reference for those who need the information on marketing, economics, ethics, technology, and strategy typically taught in the first year of an MBA program.