Marketing Workbook for Nonprofit Organizations Volume 1: Develop the Plan, 2nd Edition
"A priceless tool for fundraising campaigns. Shows that marketing and promotion are universal vehicles, not the exclusives of private business." --William T. Merritt, President/CEO, National Black United Fund, Inc."Clear and compelling... I am delighted to see this new edition!" --Peggy Morrison Outon, Executive Director, Bayer Center for Nonprofit Management at Robert Morris College, Pittsburgh, PA"The best has gotten better. This compact, well-organized volume is an indispensable tool." --Mal Warwick, Chairman, Mal Warwick & Associates, Inc., Author, How to Write Successful Fundraising Letters, Berkeley, CA"What an excellent tool to assist the nonprofit sector in planning a marketing approach." --Brian Arett, Fargo Senior Commission, Inc., Fargo, ND"Whether you are an executive director, trustee, fundraiser, or program assistant, this workbook will help you strengthen your organization." --Paul Connolly, Vice President, TCC Group, New York