Mail Superiority: How to Run a Profitable Annual Direct Mail Fundraising Program
Alan Sharpe is a direct mail fundraising copywriter, consultant and coach, and author of Breakthrough Fundraising Letters. He helps non-profit organizations worldwide to raise funds, build relationships and retain loyal donors using cost-effective, compelling, creative fundraising letters. He also publishes Direct Mail Fundraising Today, the only weekly email newsletter that covers nothing but the art and science of raising money through the mail.