Fundamentals of Sport Marketing
Brenda G. Pitts, internationally renowned in sport business management, particularly in sport marketing and in sport management program development, is a professor of sport management, director of the Dr. R. Cooter Sport Business Research Center, and program director at Georgia State University in Atlanta, Georgia. Additionally, she works as a sport marketing consultant.In research, Dr. Pitts is distinguished as a Dr. Earle F. Zeigler Scholar and one of the first research fellows of the North American Society for Sport Management (NASSM). She is author/coauthor of six sport marketing textbooks, editor of and an author in three Sport Marketing Association's books of papers, and author of numerous publications and presentations. Her work has been published in several scholarly journals such as theSport Management Education Journal, Journal of Sport Management, Sport Marketing Quarterly, Journal of Vacation Marketing, International Journal of Sports Marketing and Sponsorship, Women in Sport and Physical Activity, Sport Management and Related Topics Journal, and the International Journal of Sport Management.Her research foci include: (1) sport marketing with emphases in consumer behavior, fan and spectator analysis, sport sponsorship and brand awareness measurement, and economic impact and visitor spending; and (2) sport management education with emphases in program design, curriculum standards and accreditation, instructional methodology, and examination and analysis of the body of literature (research journals and books) in sport management.David K. Stotlar teaches on the University of Northern Colorado faculty in the areas of sport marketing, sponsorship, and event management. He has had more than 60 articles published in professional journals and has written several textbooks and book chapters on sport management and marketing. He has made numerous presentations at international and national professional conferences. On several occasions, he has served as a consultant in sport management to various sport professionals and in the area of sport marketing and sponsorship, to multinational corporations and international sport managers. Dr. Stotlar was selected by the United States Olympic Committee as a delegate to the International Olympic Academy in Greece and the World University Games Forum in Italy and served as a venue media center supervisor for the 2002 Olympic Games. He has conducted international seminars in sport management and marketing for the Hong Kong Olympic Committee, the National Sports Council of Malaysia, Mauritius National Sports Council, the National Sports Council of Zimbabwe, the Singapore Sports Council, the Chinese Taipei University Sport Federation, the Bahrain Sport Institute, the government of Saudi Arabia, the South African National Sports Congress, and the Association of Sport Sciences in South Africa. Dr. Stotlar s contribution to the profession includes an appointment as Coordinator of the Sport Management Program Review Council (NASPE/NASSM) from 1999 2001. He previously served as Chair of the Council on Facilities and Equipment of the American Alliance for Health, Physical Education, Recreation and Dance and as a Board Member and later as President of the North American Society for Sport Management. Dr. Stotlar was a member of the initial group of professionals inducted as NASSM Research Fellows. He is also a founding member of the Sport Marketing Association.