ROI of Social Media: How to Improve the Return on Your Social Marketing Investment
How to Improve the Return on Your Social Marketing InvestmentWith this book, social marketers can now answer that nagging question from the CEO and CFO:“How can we use this new social media channel most effectively to drive more revenue, profit, brand and share at highest RIO and least risk?”The concepts in this book can be applied to any social marketing channel and any combination of traditional and social media. The authors build a Media Engagement Framework that applies directly to: