Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits
"Franchise profitability is the most important mission of the franchisor!"- Fred DeLuca, President and Co-Founder SUBWAY® Restaurants"This book will be an important piece of work for anyone who intends to make a living in the franchise community!"- Sid Feltenstein, CFE, Past CEO & Chairman, A&W® and Long John Silver's®"Lonnie has captured the true keys for franchising success. It is easy-to-read with great examples of BOTH the right way and the wrong way  to grow a strong franchise brand. Poised to become the new textbook for  aspiring franchisors, Five Pennies is a must-read!"- Jeff Bevis, President & CEO, FirstLight Home Care®"I can only say, that I certainly wish that I had an easy to read book like this when I started out - it would have eliminated some head, heart, and financial aches!"- Mary Ellen Sheets, Founder, Two Men and a Truck®"Franchising is badly in need of information that works, that makes sense, which can guide us through these times of change in our industry.  Best practices that teach us how to work - and also inspire us to understand why we work. Lonnie has done that with Five Pennies."- Ken Hutcheson, CEO, U.S. Lawns®