Selling Local Advertising: The Best Kept Insider Secrets To Create Local Advertising Sales, FAST!
"...this book could be worth 1000 times the tiny investment asked here and you need to read this book!" Steven W. Solem Internet marketing Guru"Written by a real salesman, not just a trainer, you'll learn an astonishing number of secrets and techniques that you can start using straight away, either by yourself or your sales team." D. C. Wiggs Author"Selling Local Advertising is one of those rare books that just delivers. There is no filler in this book it is just one great idea after another presented in short quick chapters." Aaron Doud Salesman"The sections on answering sales objection is particularly useful. You really get to see that most answers you read about in sales books, just don't work. But Mr. Whitacre shows you how to see objections from the customer's perspective. A novel approach that makes perfect sense." Lisa Ryan. Author The Upside of Down Times: Discovering the Power of Gratitude"A great section is overcoming objections. I recently have used the technique to not discount an advertisement in order to sell it. I presented the offer as a last chance opportunity for the client to get his name in the homes of 5,000 people. He bought the ad." Bill Walsh Advertising Salesman"Claude doesn't cover everything, he just covers everything that matters....and even better, so know instantly you're reading the words of an experienced pro - not a theorist, not a pretender." BruceFL Salesman