The Secrets of Emotional, Hot-Button COPYWRITING
You ve heard of the Seven Deadly Sins ... now let Denny Hatch introduce you to the Seven Key Copy Drivers That Make People Act! Successful advertising appeals to the wants and needs of our hungry hearts and he reveals (in juicy language) the reasons why a product or service will uniquely meet those needs. Denny s book provides not just the how-tos, but also the proven-winner examples. It s a creative marketer s treasure trove! --- Susan K. Jones, professor of marketing at Ferris State University and direct marketing consultant and copywriter, Susan K. Jones & Associates<br /><br />Only Denny Hatch could put together a book like this. The Secrets of Emotional Hot-Button COPYWRITING delivers a double-whammy. It s loaded with creative rules that not only make sense but, as Denny presents them, are easy to implement. And it s chock-full of examples, some of which most of us have heard about but have never been able to see. Thanks, Denny. We owe you. --Herschell Gordon Lewis, copywriter of several long-standing control mailings (such as Omaha Steaks and Red Cooper) and author of On the Art of Writing Copy and Internet Marketing Tips, Tricks, and TacticsWhat a priceless collection, Denny. I've been teaching and practicing these principles for more years than I'll admit publicly. But I've never found so many idea-spawning examples in one place. Already jotted down four steal-worthy thoughts for the control I have to beat next. --Linda Loose, former Senior VP/Group Director at Ogilvy & Mather Direct New York and General Manager of JWT Direct Australia. Member of the ADMA Direct Marketing Hall of FameDenny Hatch has trained a generation of direct marketers with his "take no prisoners" writing style, his business acumen and the powerful and unequaled innovations that have carried him to the top of the DM business. Buy his book at once. --John Romero, author of "Casino Marketing"; and "Secrets of Casino Marketing"