The Practical Pocket Guide to Account Planning
"If you want to be a killer Planner, this is the book to read. If you want to be a killer Creative, make sure your Planner reads this book."-ISRAEL GARBER, EXECUTIVE CREATIVE DIRECTOR,HAVAS WORLDWIDE NEW YORK "A wonderful tool for anyone looking into advertising as a career. Whether Client side or Agency side, Media, Account Management or Planning, this guide helps the reader to understand the basics of driving to good strategy. Practical AND enjoyable to read!"-NANCY HILL, PRESIDENT & CEO,AMERICAN ASSOCIATION OF ADVERTISING AGENCIES "In an industry known for Mad Men comes a voice of sanity, experience, and reason. Every agency needs this book."-DAN COHEN, SVP/CREATIVE DIRECTOR,PUBLICIS NEW YORK "A must read...delivers an in-depth view of a profession that requires one part genius and two parts pragmatism. I wish this was around when I was thrown my first creative brief to write."-JUSTIN GRAHAM, CHIEF STRATEGY OFFICER,DROGA5 AUSTRALIA "If you want to be taken seriously as a Plannerand you don't have a Brit accent, read this book."-CHRISTOPHER COLE, SVP/CREATIVE DIRECTOR,LEO BURNETT CHICAGO