Stop Selling Vanilla Ice Cream: The Scoop on Increasing Profit by Differentiating Your Company Through Strategy and Talent
Steve Van Remortel, entrepreneur, strategist, author, columnist, and speaker, is inspiring business leaders in all types of organizations with the profit-critical message of business differentiation. His no-nonsense approach motivates businesspeople to take action, and his step-by-step process arms them with tools for creating real differentiation that leads to consistent and significant increases in sales and profitability. The Stop Selling Vanilla Ice Cream  process focuses on creating individual and organizational performance breakthroughs through the optimization of strategy and talent--his two professional passions.Steve has spent most of his professional life as a business owner, executive, and advisor, working primarily with  privately held organizations. As founder and chief strategist at SM Advisors, he has personally completed more than 1,000 planning sessions across more than 300 different industries. The Green Bay Area Chamber of  Commerce recognized his contributions to the business community by naming him the 2010 Business Person of the Year.He earned undergraduate degrees in marketing and organizational communications and  an MBA in strategic management. Steve is also a certified professional behavioral analyst (CPBA).He lives in Green Bay, Wisconsin, with  his wife, Lisa, and four children. And for the record, his favorite ice  cream flavor is chocolate chip cookie dough.