The Big Lie: . . . or Interpreting your Global Customer's Inner Life for Profit
Future Foundation is the world’s leading independent consumer trends and insight enterprise.  For nearly 20 years, we have fused science with creativity to generate unique, profitable insights for clients.  Our global program of robust research and analysis – shared with over 200 international brands through our nVision trend service - provides ‘total insight’ across consumer, competitor, commercial, and cultural trends. We spark inspiration with a of blend quantitative research in 24 markets and powerful qualitative insights from our global network of experts and local trendspotters.  The Big Lie has been co-authored by Future Foundation CEO Christophe Jouan, MD Meabh Quoirin and Editorial Director James Murphy. For more information on the Future Foundation, visit www.futurefoundation.net