Library Public Relations, Promotions, And Communications (How to Do It Manuals for Librarians)
This second edition draws from the author's extensive experience in both the private and public sectors and library success stories, an approach in the publisher's series for librarians that ensures real-world advice. The book is divided into two parts--"Planning and Evaluation" and "Strategies and Methodologies"--with many examples of successful communicating and the impact and changes brought by technology. Ideas on putting together a communications plan, creating clear signage and print products, effectively using a library's Web site, and communicating during a crisis will be helpful for all types of libraries and positions. In comparison,Powerful Public Relations: A How-To Guide for Libraries(ALA, 2002), while helpful, is 96 pages and not as comprehensive.Arthur MeyersCopyright © American Library Association. All rights reserved