Agile Excellence for Product Managers: A Guide to Creating Winning Products with Agile Development Teams
"Greg Cohen makes a compelling case why Agile development is a boon for product managers and offers keen insight into leveraging it to win in the marketplace. It is a must read for any product manager looking to make the change." --Gina Han, Senior Product Manager, Intuit"This is an outstanding book. With insight and clarity, Greg Cohen shows the 'hows' and 'whys' of Agile product management. It is an essential guide for any Agile team member--even if not a product manager. 'Agile Excellence(tm) for Product Managers' will help teams focus effort where it really counts." --Therese Padilla, President, AIPMM (Association of International Product Marketing and Management)"There are plenty of books that explain Agile, but they are mostly from the development point of view. 'Agile Excellence(tm) for Product Managers' provides the unique perspective of how product management professionals fit into the Agile framework and describes how Agile and product management  fit together. Cohen provides a comprehensive treatise on being an Agile  product manager." --Ivan Chalif, Director of Product Marketing at Alterian and Chief Blogger at TheProductologist.com"If making the move to Agile seems daunting, then read this book. Greg  Cohen lays out the necessary steps to succeed with Agile." --Anar Taori, Senior Product Manager, VMware"This book is invaluable for any product manager looking to learn how to fully leverage Agile development to create better products faster."  --Bob Hsiung, Development Manager at MIT Media Lab