Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
From the Authors: 10 Mobile Facts Every Marketer Must KnowCo-Author Jeanne Hopkins1.       There are 4.0 billion mobile phone owners on the planet. (from60 Second Marketer)2.       Brands using SMS and MMS can reach nearly 95% of mobile phone subscribers on both smartphones and non-smartphones alike. (fromMobile Marketer)3.       90% of text messages are read within 3 minutes of being delivered.  (fromLuxury Dialy)4.       79% of smartphone users use their phone to help with shopping, with 74% ultimately making a purchase as a result.  (fromSearch Engine Land)5.       Mobile coupons receive 10 times higher redemption rates than print coupons.  (fromMobile Commerce Daily)6.        Mobile ads perform 4 to 5 times better than online ads in key metrics such as brand favorability, awareness, and purchase intent.  (fromInsightExpress)Co-Author Jamie Turner7.       70% of mobile searches lead to action within one hour. It takes one month for the same percentage of desktop users to take action. (fromMobile Marketer8.       16.7 million mobile subscribers, including 76% of the smartphone owners, used location-based check-in. (fromcomScore)9.       Android accounted for the largest share of location-based services users, with about 37% checking-in, while 34% of users checked in from an iPhone. (fromcomScore)10.   Additional marketing-based activities are even more popular, including receiving special offers by text message (54%) or scanning a QR code (58%). (frommarketingcharts.com)