Brand Rituals: How Successful Brands Bond with Customers for Life
"Zain demonstrates the critical need to understand the importance of creating and sustaining Brand Rituals and offers insight into the strategic approach to do so." --Julie Gardner, EVP, Chief Marketing Officer, Kohl's Department Stores"Zain's insights on the need for brands to create deeper, more meaningful and reciprocal relationships with consumers should serve as a wake-up call for many marketers. Traditional loyalty metrics are clearly not effective at gauging sustainable brand commitment. Aspiring to form true bonds with our consumers should be our aspiration, rather than simply patting ourselves on the back for driving frequency." --Lee D. Applbaum, EVP, Chief Marketing Officer, RadioShack Corporation"Zain reaches into the future with such zeal and discipline that you can't help but want to go on the journey with him. His insights about how Brand Rituals fit into our everyday life and how he puts the idea of ritual to work for your brands are nothing short of exciting." --Dana Anderson, SVP, Marketing, Strategy, & Communications, Kraft FoodsZain's insights on the need for brands to create deeper, more meaningful and reciprocal relationships with consumers should serve as a wake-up call for many marketers. Traditional loyalty metrics are clearly not effective at gauging sustainable brand commitment. Aspiring to form true bonds with our consumers should be our aspiration, rather than simply patting ourselves on the back for driving frequency. --Lee D. Applbaum, EVP, Chief Marketing Officer, RadioShack CorporationZain reaches into the future with such zeal and discipline that you can't help but want to go on the journey with him. His insights about how Brand Rituals fit into our everyday life and how he puts the idea of ritual to work for your brands are nothing short of exciting. --Dana Anderson, SVP, Marketing, Strategy, & Communications, Kraft Foods