Website Optimization: An Hour a Day - A Conversion Rate Optimization and A/B Testing Guide
Optimize Your Website, Conversion Rates, and RevenueA Step-by-Step GuideCaptivate your website visitors, supercharge your conversion rates, and beat your online competition with this detailed guide to all aspects of website optimization. This hands-on resource steps you through the tools, best practices, test ideas, and strategies needed to improve and generate more revenue from any kind of website. From optimizing calls-to-action and text to using advanced personalization and targeting techniques, you'll dive into all the crucial areas of this exciting new field. This book's unique approach incorporates best practices from web analytics, web usability, and online marketing to help you get the most out of your optimization efforts.Optimize everything, from your homepage and checkout flows to navigation, forms, and other crucial functionalityAnalyze your visitors and their on-site behavior so you can better engage and convert themCreate better test plans and optimization strategies to make sure your efforts succeedTake advantage of advanced optimization techniques for mobile pages, email marketing, and morePersonalize and target your website to better fit your visitors' needs, lifting conversions even furtherInfluence your visitors using powerful trust, social proof, scarcity, and reciprocity techniquesEstablish an optimization process and organization framework that drives better results quickerCombine best practices of web analytics, web usability, and online marketing to improve your resultsYou'll also find:Over 75 great tools to help you optimize your websiteWebsite optimization checklist to gauge your current effortsSuccess metrics and conversion goals for any kind of websiteDetails of a testing team critical for your optimization effortsExample of a high-impact test strategy that any website can useAdvance Praise forWebsite Optimization: An Hour a Day"If you want to learn how to supercharge your website business performance, this is the book you've been waiting for. It's practical, actionable advice delivered from a master practitioner."—Lance Loveday, CEO, Closed Loop Marketing and author ofWeb Design for ROI"In nine exciting chapters Rich shows you, soup to nuts, exactly how to leverage usability, testing, and web analytics to transform your organization and achieve magnificent success!"—Avinash Kaushik, Digital Marketing Evangelist, Google, and author ofWeb Analytics 2.0"This book is a must-read for companies serious about site optimization whether you are new to the game or have tried it in the past. Follow Rich's steps to avoid the common mistakes that will derail your efforts!"—Jason Burby, Chief Performance Marketing Officer, ZAAZ/Possible Worldwide"Rich Page provides a detailed road map for creating a powerful conversion improvement practice at your company. Get this book before your competition does!"—Tim Ash, Chair of Conversion Conference, CEO of SiteTuners, and author ofLanding Page Optimization