Branding New York: How a City in Crisis Was Sold to the World
"A cunning, wonderfully dialectical analysis" -Mike Davis, Professor of History, University of California, Irvine "I love New York. I am equally taken by Miriam Greenberg's fascinating account of how powerful political interests invented this famous slogan as a strategy for asserting their claim over the city's image, resources, policies, and priorities." -Dennis Judd, Professor of Political Science, University of Illinois, Chicago"This concise work explores the efforts of New York elites to brand their city in order to deal with repeated crises confronting the city in the last third of the 20th century...a well-written and thoroughly researched urban history that makes a valuable contribution to the field. Highly recommended." --T.A. Aiello, Choice, February 2009