A Real Estate Agent's Guide to Offering Home Staging Advice OR How Realtors Can Use Real Estate Staging to Dramatically Increase Profits and Listings
REALTORS: BECOME THE TOP LISTING AGENT - SELL FASTER FOR HIGHER  PROFITS! Statistics prove over and over that realtors and brokers who  advocate home staging services to their sellers get more listings, sell  homes for higher prices (17% higher on average) and sell their homes  faster - much faster. So it's no wonder agents love home staging and  want to implement it in their marketing strategies.Avoid high priced seminars! Now best selling author, Barbara Jennings (Director of the Academy of Staging and RedesignDecorate-Redecorate.Com),  teaches Realtors (and others) how to give authoritative staging advice  to their sellers, recommending professional stagers when necessary and  affordable. Any agent looking to add staging advice as a marketing  arsenal to gain a competitive edge and appropriately help sellers at the  same time, will love the practical guidance covered in this jam-packed  manual. It covers virtually all the basic topics agents should know,  including design advice (which most seminars and classes avoid). It  covers the essential topics that will put agents way ahead of the  competition for listings, making them shine and excel. Readers will  learn the following important ingredients:What is Home Staging?Free Consultations vs. For Profit ServicesWhy Agents Should Offer Free ConsultationsType of Sellers in the Market PlaceTop Ten Most Common Mistakes of SellersTop Ten Most Common ProblemsIdentifying a Home s FaultsIdentifying a Home s AssetsQuestions That Should Be Asked by All InvolvedQuestions to Ask the SellerTouring the Home from Outside to Inside to Outside AgainMaking the Sellers Part of the TeamUnderstanding Home StylesUnderstanding Replacement Costs vs. Recoupment ValuesUnderstanding the Need for Curb AppealUnderstanding First, Last and Final ImpressionsUnderstanding the Essence of De-ClutteringUnderstanding Color RecommendationsUnderstanding Paint RecommendationsEight Most Basic Design Elements Agents Should KnowUnderstanding Furniture ArrangementsUnderstanding Accessory ArrangementsUnderstanding Enhancement TricksUnderstanding Other Important CriteriaWhen Home Stagers Are Critical for SuccessWhere to Find Additional Training and ToolsBenefitting From the Home Staging ChecklistUnderstanding the Importance of PhotographsCreating an Outstanding Staging PortfolioForms, Agreements and HandoutsInstead  of paying upwards of $300 or more for a class or seminar, read this  guide and thrive. Barbara Jennings is famous for giving readers the  detailed information they crave. The book is also chocked full of photos  to help agents visualize what they're learning. This guide is suitablemainlyfor agents and brokers, but can also be useful to home stagers and consumers too.Certification is also available to realtors with the Academy's newest designation:Certified Real Estate Home Staging Advisor(CREHSA). Successful passage of an exam based on the book's content and  nominal fee are required (along with proof of license). Upon completion  agents are issued a certificate from the Academy. See author's website  for more details on acquiring this designation.