The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy
The Paperback edition of The Art of Cause Marketing has been extensively revised.  Case studies have been brought up to date, including a number of new storyboards and descriptions of current social marketing campaigns.There is a new preface highlighting recent developments in such areas as branding as a social marketing technique, use of the internet in social marketing, cause-related marketing, and the impact of the events of 9/11 on the future of cause marketing.