The Second Life Grid: The Official Guide to Communication, Collaboration, and Community Engagement
Get your group on the GridThis complete referencewill guide your organization toward a successful and compelling presence in the amazing virtual world ofSecond Life. Written by an innovative, expertSecond LifeSolution Provider who has helped corporations, educational institutions, nonprofits, government agencies, and others establish and maintain theirSecond Lifepresence, this official guide walks you through the entire process of creating, refining, and maintaining your organization's presence inSecond Life.You'll explore the infrastructure of theSecond LifeGrid and decide whether you should go it alone or work with a Solution Provider. You'll learn about Grid features and how to best take advantage of Resident-created tools. You'll see how to manage your virtual space, staff, and inventory; run well-attended events; and launch effective marketing campaigns. Written with the full cooperation of Linden Lab, this book also reveals how to integrate your organization's culture into SL's culture, while providing valuable insights into how organizations such as NASA, University of California Davis Medical Center, IBM, and others have thrived inSecond Life.Understand theSecond LifeGrid:Explore the platform your organization will inhabitStudy what educators are doing:Try remote learning, lectures, simulations, and collaborationLearn from NASA and other government agencies:See new ways to inform, educate, and get feedback from the publicGet virtual business sense:Find out how nonprofit and for-profit organizations conduct real business in SLMarketing in the virtual world:See what works and what doesn'tTake control of events:Set up and publicize successful in-world eventsDesign and build effective learning environmentsHold in-world conferences, meetings, and classesUnderstandSecond Life's diverse culture