Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value
The authors lay out a straightforward six-step process of creating a leadership brand --The New York Times, September 4, 2007The ultimate test of a leadership brand occurs only after the top leader steps down... --Investor's Buisness Daily, September 25, 2007Put this book on your reading list it presents a com­pelling and practical approach to developing and sus­taining a leadership brand. --International Human Resources Information Management, November 2007