I am writing a book on best practice branding for entrepreneurs and want to demonstrate my points using well-known (as well as our own client) logos.


The logos will be used for illustrative, educational purposes and shown in a good light. I can put a line at the start of the book explaining that the use of the logo does not imply any endorsement or sponsorship from these brands.


Will this be enough?



What are the laws on showing another company's logo in my book on branding?