Council Regulation (EEC) No 1970/80 of 22 July 1980 laying down general implementing rules for campaigns aimed at promoting the consumption of olive oil in the Community

COUNCIL REGULATION (EEC) No 1970/80  of 22 July 1980  laying down general implementing rules for campaigns aimed at promoting the consumption of olive oil in the Community
THE COUNCIL OF THE EUROPEAN COMMUNITIES
,
Having regard to the Treaty establishing the European Economic Community,
Having regard to Council Regulation No 136/66/EEC of 22 September 1966 on the establishment of a common organization of the market in oils and fats (1), as last amended by Regulation (EEC) No 1585/80 (2), and in particular Article 11 (4) thereof,
Having regard to the proposal from the Commission,
Whereas Article 11 (3) of Regulation No 136/66/EEC provides that a percentage of the consumption aid shall be allocated to publicity campaigns and, possibly, to other projects for the promotion of the consumption of olive oil in the Community;
Whereas the market situation for olive oil in the Community is characterized by a drop in consumption which may eventually lead to a structural imbalance between supply and demand ; whereas in order to prevent such an imbalance developing, the existing system of consumption aid now needs to be supplemented by the implementation of a consumer information programme and other campaigns to promote olive oil in the Community,