Commission Regulation (EEC) No 723/78 of 10 April 1978 concerning promotional, publicity and market research measures within the Community in respect of milk and milk products

( 1 ) OJ NO L 131 , 26 . 5 . 1977 , P . 6 .
COMMISSION REGULATION ( EEC ) NO 723/78
OF 10 APRIL 1978
CONCERNING PROMOTIONAL , PUBLICITY AND MARKET RESEARCH MEASURES WITHIN THE COMMUNITY IN RESPECT OF MILK AND MILK PRODUCTS
THE COMMISSION OF THE EUROPEAN
COMMUNITIES
,
HAVING REGARD TO THE TREATY ESTABLISHING THE EUROPEAN ECONOMIC COMMUNITY ,
HAVING REGARD TO COUNCIL REGULATION ( EEC ) NO 1079/77 OF 17 MAY 1977 ON A CO-RESPONSIBILITY LEVY AND ON MEASURES FOR EXPANDING THE MARKETS IN MILK AND MILK PRODUCTS ( 1 ), AND IN PARTICULAR ARTICLE 4 THEREOF ,
WHEREAS MEASURES HAVE BEEN TAKEN UNDER ARTICLE 4 OF REGULATION ( EEC ) NO 1079/77 TO EXPAND THE MARKETS FOR MILK PRODUCTS ; WHEREAS IN THE ANNUAL PROGRAMME OF SUCH MEASURES COMMUNICATED TO THE COUNCIL UNDER ARTICLE 4 ( 3 ) THEREOF , THE COMMISSION , AFTER CONSULTATION WITH THE ADVISORY COMMITTEE FOR MILK AND MILK PRODUCTS , OUTLINED ITS INTENTION TO ADOPT INTER ALIA MEASURES DESIGNED TO EXPAND THE MARKET FOR MILK AND MILK PRODUCTS WITHIN THE COMMUNITY BY MEANS OF PROMOTIONAL , PUBLICITY AND MARKET RESEARCH MEASURES ; WHEREAS DETAILED RULES FOR THE APPLICATION OF THESE MEASURES SHOULD THEREFORE BE LAID DOWN ;
WHEREAS , FOR THE PROPOSED PUBLICITY AND PROMOTIONAL CAMPAIGNS , IT APPEARS APPROPRIATE TO INVITE THE ORGANIZATIONS REPRESENTING THE DAIRY SECTOR OF ONE OR MORE MEMBER STATES OR OF THE COMMUNITY TO PROPOSE DETAILED PROGRAMMES ; WHEREAS IT IS NECESSARY TO LAY DOWN CRITERIA FOR SUCH PROGRAMMES ; WHEREAS IN PARTICULAR THE PROMOTIONAL MEASURES MUST NOT REPLACE SIMILAR EXISTING MEASURES , BUT , WHERE APPROPRIATE , WIDEN THEM ;
WHEREAS COMMUNITY FINANCING SHOULD BE LIMITED TO A PROPORTION OF THE ADDITIONAL EXPENDITURE INCURRED BY THESE CAMPAIGNS ; WHEREAS COMMUNITY FUNDS MUST BE ALLOCATED EQUITABLY TAKING ACCOUNT , IN PARTICULAR OF THE RELATIONSHIP BETWEEN THE POPULATION , PRODUCTION AND CONSUMPTION OF MILK AND MILK PRODUCTS IN EACH MEMBER STATE AND IN THE COMMUNITY AS A WHOLE ;
WHEREAS IN THE CASE OF RESEARCH INTO NEW MARKETS AND PRODUCTS IT APPEARS APPROPRIATE TO INVITE RESEARCH INSTITUTES , ORGANIZATIONS AND UNDERTAKINGS POSSESSING THE NECESSARY QUALIFICATIONS AND EXPERIENCE TO SUBMIT DETAILED PROPOSALS ; WHEREAS THERE SHOULD BE ONLY PARTIAL COMMUNITY FINANCING OF EXPENDITURE INCURRED BY SUCH RESEARCH WORK ;
WHEREAS DETAILED RULES SHOULD BE LAID DOWN CONCERNING THE DURATION OF THE MEASURES AND THE PAYMENT OF COMMUNITY FUNDS TO THOSE WHOSE PROPOSALS ARE ACCEPTED ; WHEREAS , IN ADDITION , THE COMMISSION SHOULD BE KEPT INFORMED OF THE RESULTS OF THE MEASURES PROVIDED FOR IN THIS REGULATION ; WHEREAS THESE MEASURES SHOULD BE CONSIDERED AS FORMING PART OF INTERVENTION PURSUANT TO ARTICLE 5 ( 1 ) OF REGULATION ( EEC ) NO 1079/77 ; WHEREAS THE INTERVENTION AGENCIES SHOULD BE MADE RESPONSIBLE FOR SUPERVISING THE EXECUTION OF SUCCESSFUL PROPOSALS AND FOR MAKING THE RELEVANT PAYMENTS ;
WHEREAS THE MANAGEMENT COMMITTEE FOR MILK AND MILK PRODUCTS HAS NOT DELIVERED AN OPINION WITHIN THE TIME LIMIT SET BY ITS CHAIRMAN ,