Commission Regulation (EEC) No 728/87 of 13 March 1987 continuing the promotional and publicity measures in respect of concentrated butter for direct consumption which are provided for in Regulation (EEC) No 1152/86

COMMISSION  REGULATION (EEC) No 728/87
of 13 March 1987
continuing the promotional and publicity measures in respect of concentrated butter for direct consumption which are provided for in Regulation (EEC) No 1152/86
THE COMMISSION OF THE EUROPEAN COMMUNITIES
,
Having regard to the Treaty establishing the European Economic Community,
Having regard to Council Regulation (EEC) No 1079/77 of 17 May 1977 on a co-responsibility levy and on measures for expanding the markets in milk and milk products (1), as last amended by Regulation (EEC) No 1338/86 (2), and in particular Article 4 thereof,
Whereas Commission Regulation (EEC) No 3143/85 (3), as amended by Regulation (EEC) No 569/87 (4), introduced measures for the disposal of intervention butter at reduced prices in the form of concentrated butter for direct consumption; whereas consumers in the Community are not well acquainted with this product and its possible uses; whereas publicity measures should therefore be carried out in the Member States in order to ensure rapid and lasting success for the disposal measure;
Whereas the promotion and publicity measures first carried out under Commission Regulation (EEC) No 1152/86 (5), as last amended by Regulation (EEC) No 3668/86 (6), have proved an effective means for expanding the markets for concentrated butter in the Community; whereas they should therefore be continued during the 1987/88 milk year;
Whereas it is advisable, so that these measures can be carried out as rapidly as possible, to entrust their organization to the Member States;
Whereas the operators who will be responsible for the measures must satisfy certain requirements; whereas the activities of such operators must not be liable to clash with the aim pursued in promoting the disposal of concentrated butter for direct consumption; whereas it is therefore essential that operators whose activities also cover the production, distribution or sales promotion of products which imitate milk and milk products should be barred from the implementation of the measures;
Whereas, in order to make the disposal measure more effective, one proposal only should be selected in each Member State;
Whereas, as far as financing is concerned, the expenditure on these measures should be regarded as expenditure on measures covered by the first indent of Article 4 (2) of Regulation (EEC) No 1079/77;
Whereas the total sum available must be allocated among the Member States on the basis of production and consumption of butter and of potential demand for concentrated butter for cooking;
Whereas the other rules can, for the most part, be drawn from the previous Regulation, account being taken of relevant experience;
Whereas the Management Committee for Milk and Milk Products has not delivered an opinion within the time limit set by its chairman,