Commission Regulation (EC) No 890/1999 of 29 April 1999 on the organisation of publicity measures relating to the Community system for the labelling of beef and veal

COMMISSION REGULATION (EC) No 890/1999
of 29 April 1999
on the organisation of publicity measures relating to the Community system for the labelling of beef and veal
THE COMMISSION OF THE EUROPEAN COMMUNITIES
,
Having regard to the Treaty establishing the European Community,
Having regard to Council Regulation (EC) No 2071/98 of 28 September 1998 on publicity measures on the labelling of beef and veal(1), and in particular Article 4 thereof,
(1) Whereas Council Regulation (EC) No 820/97 of 21 April 1997 establishing a system for the identification and registration of bovine animals and regarding the labelling of beef and beef products(2) introduces a new system of labelling intended to provide the consumer with additional guarantees;
(2) Whereas Regulation (EC) No 2071/98 makes provision for the Community to finance publicity measures intended to inform the consumer of the guarantees offered by the system for the labelling of beef and beef products;
(3) Whereas the Commission is to draw up a list of the Member States wishing to participate in the implementation of the publicity measures and is to set the amount for their financing in accordance with the procedure laid down in Article 27 of Council Regulation (EEC) No 805/68 of 27 June 1968 on the common organisation of the market in beef and veal(3), as last amended by Regulation (EC) No 1633/98(4);
(4) Whereas detailed rules are needed for the practical implementation of the publicity measures planned, in particular as regards the content, choice and implementation of the programmes; whereas those detailed rules must take account of the need to ensure cooperation with the Member States concerned; whereas, to that end, the Member States must put forward programmes for adoption to the Commission, monitor the implementation thereof and make the corresponding payments;
(5) Whereas the administration and financial management of contracts are now covered by Commission Regulation (EC) No 481/1999 of 4 March 1999 laying down general rules for the management of promotional programmes for certain agricultural products(5); whereas it is therefore not necessary to provide for such rules under this Regulation;
(6) Whereas the measures provided for in this Regulation are in accordance with the opinion of the Management Committee for Beef and Veal,