95/564/EC: Council Decision of 22 December 1995 on the implementation of a training programme for professionals in the European audiovisual programme industry (Media II - Training)

COUNCIL DECISION
of 22 December 1995
on the implementation of  a training programme for professionals in the European audiovisual programme industry (Media II -  Training)
(95/564/EC)
THE COUNCIL OF THE EUROPEAN UNION
,
Having regard to the Treaty establishing the European Community, and in particular Article 127 (4)  thereof,
Having regard to the proposal from the Commission (1),
Having regard to the opinion of the Economic and Social Committee (2),
Acting in accordance with the procedure laid down in Article 189c of the Treaty (3),
1. Whereas the European Council meeting in Brussels on 10 and 11 December 1993 took note of the  White Paper 'Growth, competitiveness and employment' as reference point for action by the European  Union and its Member States; whereas the White Paper supports an industrial development approach  based on global competitiveness, as the key to growth and employment, and states, in particular in  Chapter 7, the need to adapt vocational skills in line with industrial and technological  developments;
2. Whereas the European Council meeting in Corfu on 24 and 25 June 1994 took note of the report by  the 'Bangemann Group' entitled 'Europe and the Global Information Society - Recommendations to the  European Council', in particular acknowledging the strategic importance of the audiovisual  programme industry in terms of content;
3. Whereas the 'Industry/Telecommunications' Council of 28 September 1994 issued a favourable  opinion on the Commission's communication of 19 July 1994 entitled 'Europe's way to the information  society: an action plan'; whereas it emphasized the need to improve the competitiveness of the  European audiovisual industry;
4. Whereas the Council took formal note of the Commission's communication of 1 September 1994  entitled 'An industrial competitiveness policy for the European Union' which showed the close  correlation between the development prospects of technologies, products, programmes (in particular  audiovisual programmes) and the associated services and networks and recalled the need to raise the  training standards of human resources in order to make European industry competitive;
5. Whereas the Council took formal note on 17 June 1994 of the Green Paper 'Strategy options to  strengthen the European programme industry in the context of the audiovisual policy of the European  Union';
6. Whereas the Commission consulted the people in the industry on the options put forward in the  Green Paper, in particular by holding the 'European Audiovisual Conference' in Brussels from 30  June to 2 July 1994; whereas the consultation process revealed a strong desire for an enhanced  programme of support for the European audiovisual industry, in particular in the area of training;
7. Whereas the European Parliament, in its resolution of 6 May 1994 (4), examined the problems of  the audiovisual industry, following Council Directive 89/552/EEC of 3 October 1989 on the  coordination of certain provisions laid down by law, regulation or administrative action in Member  States concerning the pursuit of television broadcasting activities (5) (the 'television without  frontiers' Directive), in preparation for the European audiovisual conference, 'and took the view  that the priorities established inter alia during the discussions on amendments to the Media  programme, namely the financing mechanisms, pre-production, distribution and training, were the  best means of establishing coherent, stable European networks';
8. Whereas on 14 September 1994 the Economic and Social Committee issued its opinion on the Green  Paper, stating that European-level programmes such as Media could have a positive influence on the  development of programme structures and means of production in Europe;
9. Whereas the Commission implemented an action programme to encourage the development of the  European audiovisual industry (Media) (1991 to 1995), adopted by Council Decision 90/685/EEC of 21  December 1990 concerning the implementation of an action programme to promote the development of  the European audiovisual industry (Media) (1991 to 1995) (1), including, in particular, training  measures to upgrade the vocational skills of people working in the audiovisual programme industry;
10. Whereas the Council, at its meeting of 5 November 1993, after taking note of the Commission's  communication of 23 July 1993 on the Media programme mid-term evaluation report, took the view that  it would be appropriate to examine suitable measures for launching a Media II programme after  1995;
11. Whereas the European Council meeting in Essen on 9 and 10 December 1994 called on the  Commission to present proposals for a new Media programme;
12. Whereas at its meeting of 6 December 1994 the Council adopted Decision 94/819/EC (2) setting up  the 'Leonardo da Vinci' action programme for the implementation of a European Community vocational  training policy; whereas Article 8 (1) of the said Decision requires the Commission to ensure  overall consistency between that programme and other Community measures in the field of training;
13. Whereas there should be proper coordination with vocational training actions undertaken  pursuant to the objectives of the Structural Funds;
14. Whereas pursuant to Article 128 (4) of the Treaty the Community shall take cultural aspects  into account in its action under other provisions of the Treaty; whereas it is necessary to ensure  that participation in this programme reflects European cultural diversity;
15. Whereas there is a need to take into account the cultural aspects of the audiovisual sector;
16. Whereas the emergence of a European audiovisual market requires vocational skills adapted to  the new dimension of the market, particularly as regards economic and commercial management of the  industry and utilization of new technology at all stages of programme design, development,  production and transmission;
17. Whereas people in the industry should be provided with vocational skills that enable them to  take full advantage of the, in particular, European dimension of the audiovisual programme market  and they should be encouraged to develop projects which meet the demands of that market;
18. Whereas there should be an improvement in the exploitation of the European audiovisual heritage  and a response to the needs of the market for programmes in the field;
19. Whereas the initial training of professionals must incorporate the indispensible economic and  technological components; whereas the speed of change in these areas makes continuous training  especially necessary;
20. Whereas networking between vocational training centres should be encouraged so as to facilitate  the transfer of know-how and the development of training modules at European level;
21. Whereas support for vocational training must take account of structural objectives such as  developing the potential for creation and production in countries or regions where audiovisual  production capacity is low and/or where the geographical and linguistic area is restricted and/or  developing the independent production sector, in particular small and medium-sized enterprises  (SMEs);
22. Whereas equal opportunities constitute a fundamental principle in the policies of the European  Union which must be taken into account in implementing this programme;
23. Whereas a reference amount, within the meaning of point 2 of the declaration by the European  Parliament, the Council and the Commission of 6 March 1995, is included in this Decision for the  entire duration of this programme, without thereby affecting the powers of the budgetary authority  as they are defined by the Treaty;
24. Whereas, in accordance with the principle of subsidiarity, action taken by the Community should  support and supplement action taken by the relevant authorities in the Member States;
25. Whereas the measures provided for under this programme are all aimed at cross-border  cooperation which will enhance the value of action taken in the Member States or by those  responsible for training, in accordance with the principle of subsidiarity referred to above;
26. Whereas it is appropriate to follow up and intensify the opening up of the Media programme to  the participation of the associated countries of central and eastern Europe (CCEE) in accordance  with the conditions laid down in the additional protocols to the association agreements on  participation in Community programmes concluded or to be concluded with those countries and to the  participation of Cyprus, Malta and the EFTA States members of the EEA Agreement on the basis of  additional appropriations in accordance with the same rules as those applied to the EFTA countries,  under procedures to be agreed on with those countries; whereas, moreover, this programme should be  open to cooperation with other third countries which have concluded agreements with audiovisual  clauses; whereas the details of such participation or cooperation should be determined at the  appropriate time between the parties concerned;
27. Whereas it is desirable to coordinate the activities laid down by the programme with those  deployed by international organizations, such as the Council of Europe;
28. Whereas Community support should be granted on the basis of prior appraisal, monitoring and  subsequent evaluation,