Commission Regulation (EEC) No 3461/85 of 9 December 1985 on the organization of campaigns to promote the consumption of grape juice

COMMISSION  REGULATION (EEC) No 3461/85
of 9 December 1985
on the organization of campaigns to promote the consumption of grape juice
THE COMMISSION OF THE EUROPEAN COMMUNITIES
,
Having regard to the Treaty establishing the European Economic Community,
Having regard to Council Regulation (EEC) No 337/79 of 5 February 1979 on the common organization of the market in wine (1), as last amended by Regulation (EEC) No 3907/85 (2), and in particular Articles 14a (4) and 65 thereof,
Having regard to Regulation (EEC) No 1223/83 of 20 May 1983 on the exchange rates to be applied in agriculture (3), as last amended by Regulation (EEC) No 1297/85 (4), and in particular to Article 4 (3),
Whereas Article 14a (3a) of Regulation (EEC) No 337/79 provides that, in the wine years 1985/86 to 1989/90, part of the aid granted for the utilization of grape must and concentrated grape must produced in the Community for the production of grape juice is intended for the organization of campaigns to promote the consumption of such juice;
Whereas Commission Regulation (EEC) No 2275/85 (3) fixes the proportion of the aid to be used at 35 % for the financing of the promotional campaign for the 1985/86 wine year;
Whereas the amount available for such financing, depending on the quantities of product in respect of which the aid will be granted, is not yet known but may be estimated on the basis of data from the three previous wine years at approximately 3 620 000 ECU; whereas this sum should be allocated for the financing in the wine year concerned; whereas provision should be made for the balance or deficit in terms of the estimates used to be set off against the budget for the following wine year;
Whereas the amount concerned does not allow effective measures to be taken at present throughout the Community; whereas such measures should be restricted in the current wine year to the Member States where the greatest prospects for a sharp increase in the consumpion of grape juice exist;
Whereas certain professional bodies and organizations in the Community have the qualifications and the experience necessary; whereas they should be invited to submit detailed programmes which they will be responsible for implementing;
Whereas rules should be laid down as regards the content of the programmes, the conditions and the time limits for the implementation of the measures and the payment of the parties concerned; whereas the Member States concered should undertake to oversee the implementation of the programmes and the relevant payments; whereas the Commission should also be kept informed of the results of the measures provided for in this Regulation;
Whereas the measures provided for in this Regulation are in accordance with the opinion of the Management Committee for Wine,