Working with photographer Steven Klein, Madonna completed a 17-minute film called secretprojectrevolution. The BitTorrent company was selected by Madonna to release the film as part of a Madonna bundle. It was released on September 24, 2013, and consisted of the 17-minute film, its stills, a Vice interview, and a message from Madonna. With the film she launched the Art for Freedom initiative, which helped to promote "art and free speech as a means to address persecution and injustice across the globe". The website for the project has had over 3,000 art related submissions since its inception, with Madonna regularly monitoring and enlisting the help of other artists like David Blaine and Katy Perry as guest curators.