In January 2008, Kaz Hirai, CEO of Sony Computer Entertainment, suggested that the console may start making a profit by early 2009, stating that, "the next fiscal year starts in April and if we can try to achieve that in the next fiscal year that would be a great thing" and that "[profitability] is not a definite commitment, but that is what I would like to try to shoot for". How many PS3 did Hirai set a private goal to sell by the time the product was nine