In October 2014, it was announced that Beyoncé with her management company Parkwood Entertainment would be partnering with London-based fashion retailer Topshop, in a new 50/50 split subsidiary business named Parkwood Topshop Athletic Ltd. The new division was created for Topshop to break into the activewear market, with an athletic, street wear brand being produced. "Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category" stated Sir Philip Green on the partnership. The company and collection is set to launch and hit stores in the fall of 2015.