" His 2008 album 808s & Heartbreak polarized both listeners and critics upon its release, but was commercially successful and impacted hip hop and pop stylistically, as it laid the groundwork for a new wave of artists who generally eschewed typical rap braggadocio for intimate subject matter and introspection, including Frank Ocean, The Weeknd, Drake, Future, Kid Cudi, Childish Gambino, Lil Durk, Chief Keef, and Soulja Boy