Following the fracture of the Mongol Empire in 1256, Hulagu Khan, grandson of Genghis Khan, established the Ilkhanate in Iran. In 1370, yet another conqueror, Timur, followed the example of Hulagu, establishing the Timurid Empire which lasted for another 156 years. In 1387, Timur ordered the complete massacre of Isfahan, reportedly killing 70,000 citizens. The Ilkhans and the Timurids soon came to adopt the ways and customs of the Iranians, choosing to surround themselves with a culture that was distinctively Iranian.