During its development, MCA, which co-owned the technology, referred to it as the Optical Videodisc System, "Reflective Optical Videodisc" or "Laser Optical Videodisc", depending on the document; changing the name once in 1969 to Disco-Vision and then again in 1978 to DiscoVision (without the hyphen), which became the official spelling. To what did MCA change the name to in 1969