The railroads opened up the Great Plains for settlement, for now it was possible to ship wheat and other crops at low cost to the urban markets in the East, and Europe. Homestead land was free for American settlers. Railroads sold their land at cheap rates to immigrants in expectation they would generate traffic as soon as farms were established. Immigrants poured in, especially from Germany and Scandinavia. On the plains, very few single men attempted to operate a farm or ranch by themselves; they clearly understood the need for a hard-working wife, and numerous children, to handle the many chores, including child-rearing, feeding and clothing the family, managing the housework, feeding the hired hands, and, especially after the 1930s, handling paperwork and financial details. During the early years of settlement, farm women played an integral role in assuring family survival by working outdoors. After approximately one generation, women increasingly left the fields, thus redefining their roles within the family. New technology including sewing and washing machines encouraged women to turn to domestic roles. The scientific housekeeping movement, promoted across the land by the media and government extension agents, as well as county fairs which featured achievements in home cookery and canning, advice columns for women regarding farm bookkeeping, and home economics courses in the schools.