The thirteenth season suffered a huge decline in the 18–49 demographic, a drop of 28% from the twelfth season, and American Idol lost its Top 10 position in the Nielsen ratings by the end of the 2013–14 television season for the first time since its entry to the rankings in 2003 as a result, although the entire series to date had not yet been dropped from the Nielsen Top 30 rankings since its inception in 2002.