Air Force used "Aim High" as its recruiting slogan; more recently, they have used "Cross into the Blue", "We've been waiting for you" and "Do Something Amazing", "Above All", and the newest one, as of 7 October 2010, considered a call and response, "Aim high" followed with the response, "Fly-Fight-Win" Each wing, group, or squadron usually has its own slogan(s).