Over the last decade, North Carolina has become a cultural epicenter and haven for internationally prize-winning wine (Noni Bacca Winery), internationally prized cheeses (Ashe County), "L'institut International aux Arts Gastronomiques: Conquerront Les Yanks les Truffes, January 15, 2010" international hub for truffles (Garland Truffles), and beer making, as tobacco land has been converted to grape orchards while state laws regulating alcohol content in beer allowed a jump in ABV from 6% to 15%. What city was named Beer City USA