Windows 8 development started before Windows 7 had shipped in 2009. At the Consumer Electronics Show in January 2011, it was announced that the next version of Windows would add support for ARM system-on-chips alongside the existing x86 processors produced by vendors, especially AMD and Intel. Windows division president Steven Sinofsky demonstrated an early build of the port on prototype devices, while Microsoft CEO Steve Ballmer announced the company's goal for Windows to be "everywhere on every kind of device without compromise." Details also began to surface about a new application framework for Windows 8 codenamed "Jupiter", which would be used to make "immersive" applications using XAML (similarly to Windows Phone and Silverlight) that could be distributed via a new packaging system and a rumored application store.