recognising that the unequal distribution of unpaid work is a key barrier to gender equality overall many oecd governments are promoting fathers parental leavetaking and care for young children as well as a range of public awareness campaigns challenging gender stereotypes and norms long hours at home spent cooking cleaning and caring for family limits the amount of time individuals can spend in paid work women have a disproportionate share of responsibility for caregiving which can prevent them from entering fulltime jobs remaining in the labour market and advancing their careers earnings and pension entitlements