the young men attend centres or outreach sites close to their homes and provide their respective outreach managers with reports on their activities it notes that special efforts should be made to emphasize mens shared responsibility and promote their active involvement in responsible parenthood sexual and reproductive behaviour including family planning prenatal maternal and child health prevention of sexually transmitted diseases including hiv and prevention of unwanted and highrisk pregnancies paragraph effective campaigns generally go beyond merely providing information to encouraging boys and men to talk about specific issues such as violence against women some effective campaigns also use messages related to genderequitable lifestyles in a sense promoting or reinforcing specific types of male identity