the fao emphasises that the combination of growing demand induced by high consumer incomes and of the response of commercial supplier will finally reach a scale that will provoke a transformation in marketing channels which affects all potential food producers from large to small scale nevertheless while markets become more formal and demanding in terms of quality control informal markets will likely remain relevant for some time to come for millions of small farmers in developing countries as the fao pointed out in the past much focus on agriculture development has been on supply side issues without sufficient attention paid to how the farmer is going to market the new surplus