with the advent of digital and computational technologies tv sets extended their capabilities to become a more general user interface for selecting and retr ieving content such collaboration does not mean replacement of one network by the other rather it creates an environment in which both systems can coexist independently or cooperatively a telecommunication service on the other hand provides personalized delivery of data requested by the users or by extension their media systems nowadays consumers expect this to be available irrespective of user location any place and at any moment of time any time