this is not only about creating new applications for consumers and producers and astronomical fortunes for innovative entrepreneurs and their investors but also about providing full and productive employment and decent work for all in line with the agenda this will require innovative institutions societal learning and political rethinking technological determinism and blind faith in the market are simply not sufficient political choices determine the direction and impact of these changes the transition process needs to be managed while history does not always repeat itself it can teach us that jobdestruction can be followed by jobcreation if we take the appropriate measures to adapt our institutions laws and regulations to improve the rules of the game and make them fit forthe challenges of the st century