therefore road safety advocacy and information should focus on informing those fleet operators in general in this increasing pace of life many citizens desire to go faster and as discussed earlier often an individual s appreciation of the risk of speeding and crash risk is not well informed and the collective risk accumulating in society and the resulting speed related crash problems is one of the classic public health dilemmas or disconnects as described earlier by prof kare rumar for example in the enforcement of low level speeding by many more people vs a focus on catching the high end speeding motorists who are relatively few