the web tools do not recognise all nuances in written text but the benefit of using automated systems is that they can simultaneously process large amounts of data west bothnia vasterbotten in northern sweden is a region where gender is actively discussed and measured in the newsrooms the newspaper vasterbottenskuriren conducted a content analysis in that showed that women made up only of the people in the news even though over half of the newspapers readers were women the newspaper then started to work actively towards a gender ratio of