Tokens: 6
.
Secondly
,
as
also
stressed
by
the
Canadian
Supreme
Court
,
inserting
a
hyperlink
gives
the
author
“
no
control
over
the
content
in
the
secondary
article
to
which
he
or
she
has
linked”[13
]
.
The
content
of
the
destination
can
change
,
even
radically
so
,
from
the
point
in
time
when
the
hyperlink
is
first
posted
,
without
the
hyperlinker
having
any
control
over
it[14
]
.
This
line
of
argument
is
shared
by
the
Court
’s
reasoning
,
which
nevertheless
introduces
a
caveat
:
the
“
natural
exception
being
if
the
hyperlink
points
to
content
controlled
by
the
same
person”[15
]
.
In
that
case
,
however
,
liability
is
not
vicarious[16
]
.
Furthermore
,
hyperlinking
can
often
involve
limited
or
no
human
editorial
action
,
since
most
modern
Web
publication
services
,
content
management
systems
and
social
media
applications
include
tools
which
enable
automated
or
otherwise
machine
-
assisted
hyperlinking
.
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