user: I have developed a fully functioning board game called "Outer Space Crawfish Boil". Give me a marketing plan, with at least 5 steps, such that my game can get into the top 100 most popular games on board game geek (bgg).

assistant: Congratulations on developing your board game, "Outer Space Crawfish Boil"! Here's a marketing plan with five steps to help your game climb the ranks on Board Game Geek (BGG) and gain popularity:

1. Develop a strong online presence:
Create a visually appealing and informative website dedicated to your game. The website should include the game's storyline, rules, high-quality images of the game components, and testimonials or reviews. Additionally, create social media profiles on platforms like Facebook, Twitter, and Instagram to post regular updates, behind-the-scenes content, and promotional materials.

2. Create engaging promotional content:
Develop eye-catching promotional materials such as videos, blog posts, and infographics that showcase the unique features and gameplay of "Outer Space Crawfish Boil." Post this content on your website, social media profiles, and share them with board game influencers and media outlets.

3. Leverage board game communities and influencers:
Connect with influential board game reviewers, podcasters, and YouTubers to share your game and request reviews or interviews. Engage with board game communities on platforms like BGG, Reddit, and Facebook groups by participating in discussions and sharing news about your game. Offer exclusive content or giveaways for members of these communities to build excitement and anticipation.

4. Attend gaming conventions and events:
Showcase "Outer Space Crawfish Boil" at board game conventions, trade shows, and local gaming events to gain exposure and collect feedback from players. This will not only help refine your game but also create buzz among board game enthusiasts. Offer demos, contests, and promotional giveaways to attract attention and encourage attendees to try your game.

5. Launch a crowdfunding campaign:
Kickstart your game's production and marketing efforts by launching a crowdfunding campaign on platforms like Kickstarter or Indiegogo. This will generate pre-orders, create awareness about your game, and provide an opportunity for backers to become invested in your game's success. Develop attractive backer rewards and stretch goals to encourage higher levels of funding.

Consistently following these steps should help create interest and excitement around "Outer Space Crawfish Boil," eventually leading to increased rankings on BGG and greater visibility within the board gaming community. Good luck with your marketing efforts!

user: Can you give me more detailed steps for the first and second step?

assistant: Here are more detailed steps for the first and second steps:

Develop a strong online presence:

1. Create a website using a professional platform like Squarespace or WordPress. Your website should have a clear and concise title that reflects your game's name, and a layout that is user-friendly.
2. Write an "About" page for your website, providing details about the game's storyline, characters, rules, and game components.
3. Include high-quality photos and videos of the game, preferably taken from multiple angles to show off the game's unique features.
4. Create a blog section on your website where you can post updates, behind-the-scenes content, and articles about game design and the board gaming industry.
5. Set up social media profiles on platforms like Facebook, Twitter, and Instagram. Share your website's content and engage with your followers by responding to comments and messages.

Create engaging promotional content:

6. Develop a compelling video trailer that showcases your game's storyline, components, and gameplay. You can use platforms like Adobe Premiere Pro or iMovie to create the video.
7. Create an infographic that summarizes the game's rules, key features, and unique selling points. This can be shared on social media platforms or posted on your website.
8. Write blog posts that provide tips for playing your game or share insights into the game's design process. You can also write posts that compare your game to other popular games in the industry.
9. Consider hosting a live stream or Q&A session where you can engage with your followers and answer their questions about your game.
10. Collaborate with board game influencers and media outlets to create promotional content that showcases your game. Reach out to reviewers or podcasters who cover board games and offer to send them a prototype of your game for review. You can also create a press release and send it to board game media outlets like Dice Tower or BoardGameGeek News.