user: I have a website for a small local business. What can I do to my SEO to improve traffic and optimise interaction with the landing page. Please list in details the top 10 steps I should do (include google settings as well as suggestions for the code (frontend and backend).

assistant: Improving your website's SEO and optimizing user interaction with the landing page are important for driving traffic and growing your small local business. Here are 10 steps you can take to achieve this:

Research and select relevant keywords: Use tools like Google Keyword Planner to identify keywords related to your business and products, and include these keywords in your website content and meta tags.

Optimize your website's content: Make sure your website content is relevant, high-quality, and engaging. Use header tags (H1, H2, etc.) and structure your content using subheadings, bullet points, and images.

Create a sitemap: A sitemap helps search engines understand the structure of your website and makes it easier for them to crawl and index your pages.

Use alt tags for images: Include descriptive alt tags for all images on your website to improve accessibility and help search engines understand the content of your pages.

Implement schema markup: Schema markup is a type of code that helps search engines better understand the content on your website. Use schema markup to add information about your business, products, and services to your website.

Set up and verify your Google My Business account: Google My Business is a free tool that helps businesses manage their online presence across Google, including in local search results.

Optimize your website's load time: A slow website can negatively impact user experience and reduce your search engine rankings. Use tools like GTmetrix and PageSpeed Insights to identify and address any performance issues.

Build high-quality backlinks: High-quality backlinks from reputable websites can help improve your website's authority and search engine rankings. Reach out to other businesses and organizations in your industry to request backlinks, and create high-quality content that other websites will want to link to.

Ensure your website is mobile-friendly: With the increasing use of mobile devices, it's essential that your website is optimized for mobile. Use Google's Mobile-Friendly Test to check the mobile-friendliness of your website.

Track and analyze your website's performance: Use tools like Google Analytics to track your website's traffic, bounce rate, and other key metrics. Analyze this data to identify areas for improvement and make data-driven decisions to optimize your website's performance.

By following these steps, you can improve your website's SEO and optimize user interaction with the landing page, which can drive traffic and grow your small local business.

user: How do I advertise for my local business the most effective way for low cost?

assistant: This is difficult without knowing the nature of your business. The strategy to reach new customers depends largely on how customers would seek out or discover businesses like yours.

For example, if you're a shop with a physical presence then you should ensure you are present on local digital maps. If you are an independent tradesperson then you should focus on word of mouth, customer recommendations and local social media presence. If you're an artisan then prioritize visual social media and groups. If you are business to business and would benefit from long term relationships with clients, then targeted advertising to businesses that use products or services like yours, and meeting customers at local trade and networking events might be the most effective way to gain clients. If you rarely have repeat customers then targeted digital advertising might be the most effective way. Also consider novel targeting using technology, like if you sell insulation then an infrared camera on a drone could identify homes that need insulation, if you clean pools then aerial imagery from Google or Bing maps might be useful.

The key thing is to understand and identity potential customers so you can reach them, or they can discover and choose you.

If you can provide more details I will be able to give more specific advice.