> No, it's different. The infraction in question would be, say, copying a Rolex watch and putting "Rolex" on it. In that case, the copier would not be presenting it as their own. They'd be presenting it as a Rolex, in order to fool people into buying their knockoff.

Given that many brands are not exclusively a maker's mark, most folks can't even be reasonably informed in the first place without asking. But even if we ignore that, it's worth pointing out that your argument only is true for small independent designers. Big brands absolutely do sue if they feel their design has been copied, and they win.

Apple won their case against Samsung, you know.

> You continue to say "design theft," presumably to make the case that it is an axiomatically wrong thing do. The reality is that this is not theft. Theft has a very particular definition, and is wrong because it it deprives the victim of an actual good or item that was in their position.

But isn't design theft specifically depriving craftspeople and artisans of renumeration for their work, which we have been implicitly confining to product design?

> What's actually happening is not theft but "copying," which is in no way axiomatically wrong, and is instead the very mechanism by which humanity has grown and thrived, as it is a necessary component of innovation. "Standing on the shoulders of giants" and all that.

The problem is that the consumer doesn't necessarily even know have a choice between the artisan good and the mass-produced copy. In a modern global market, this matters a lot.

> If Amazon is violating the law, sure. If not, that's Allbirds' problem to solve with whatever business strategy they choose. Why wouldn't it be? Are they entitled to business success?

You keep implying that the law defines morality, or that the law should inform consumer sentiment. There are plenty of legal but reprehensible things. Amazon is a reprehensible company doing awful things, and this is just one in a long list of harms that we should recognize they are perpetrating and hold them accountable as a society.

You're arguing that if it is not illegal, it should not be something we can hold them accountable for. I find this idea extremely dystopian, demanding that people abdicate all free will and morality to government. Why even have a free market if we can't judge the qualities of the people and objects we interact with.

If folks know these things and choose not to buy the artisan good? Very well. But you're arguing that not only shouldn't they have that choice, but that to even ask for it or expect to be able to make it is itself wrong because no law was broken.

> Where did I say you shouldn't be allowed to do that? You can vocalize support for whoever you want. You can also vote with your dollars by shopping at your favorite companies.

You argue this again above. You're not only making value judgements and spuriously arguing that design theft is a victimless crime, but then you're also suggesting that a thing must be illegal to be wrong.

> But they are not entitled to win the market just because they were first, and their case against Amazon is a business challenge to be surmounted, not a legitimate moral issue.

They weren't first, but they were doing a good job. Then Amazon comes along to annihilate the market.

> Again, it's not theft, and it's not immoral.

Again, it is and it your value judgement isn't objective, nor is it mine.

> Yes, if we're talking about how the market rewards companies and creators, hard work is meaningless. Why should it be otherwise?

Except! The hard work of the Allbirds designers is rewarding someone. It's just not the Allbirds designers or the folks they've signed rights to. It's being parasitically extracted by Amazon.

> The point of capitalism is to incentivize us to provide value to others, not to incentivize us to work hard for its own sake. Hard work is merely a means (sometimes an optional one) to an end, and provides no direct value to consumers itself.

The "point"? That's not the historical interpretation of capitalism any economist takes seriously. Unrestricted capitalism rapidly destroys free market competition by exactly these mechanisms. The debate is about if that is good or not.

> "Person X works hard, therefore they should be paid more" is another very common misconception about how the market operates

The demand is not to work hard. It's to acknowledge the work that made a good or service possible rather than taking the benefit of that away from the origin. This distorts the notion of free markets far less than capitalism.