Claim: Bojack Horseman is aimed towards certain demographics.

Adult animation , adult cartoon , or mature animation is any type of animation work that is mainly targeted towards adults and sometimes also teenagers , acting as a contrast to most animated films and TV series being aimed at children . Works in this genre may be considered adult for any number of reasons . They may be noted for using risqué themes , graphic violence , profane language , sexuality , or dark humor . Works in this genre may explore philosophical , political , or social issues . Some productions are noted for sophisticated and/or experimental storytelling and animation techniques .   Before the enforcement of the Hays Code , some cartoon shorts contained humor that was aimed at adult audience members rather than children . Following the introduction of the Motion Picture Association of America film rating system , independent animation producers attempted to establish an alternative to mainstream animation . Initially , few animation studios in the United States attempted to produce animation for adult audiences , but later examples of animation produced for adults would gain mainstream attention and success .