Claim: 8-17 year olds is the primary target of Nickelodeon.

Nickelodeon -LRB- often shortened to and known in the United States as Nick -RRB- is an American basic cable and satellite television network launched on December 1 , 1977 , and is owned by Viacom through Viacom Media Networks and based in New York City . It is primarily aimed at children and adolescents aged 8 -- 17 , while its weekday morning edutainment programs are targeted at younger children aged 0 -- 7 .   , Nickelodeon is available to approximately 93.7 million pay television households -LRB- 80.5 % of households with at least one television set -RRB- in the United States .