Claim: Filmfare is about cinema.

Filmfare is an English-language , tabloid-sized magazine about Hindi-language cinema , popularly known as Bollywood . Established in 1952 , the magazine is published by Worldwide Media , a subsidiary of The Times Group , India 's largest media services conglomerate . Filmfare is one of the most popular entertainment magazine in India . Since 1954 , it gives popular film awards the annual Filmfare Awards and Filmfare Awards South .