Claim: Adolf Dassler was the founder of the athletic-wear company Adidas.

Adidas AG -LRB- -LSB- ˈadiˌdas -RSB- -RRB- -LRB- stylised as adidas since 1949 -RRB- is a German multinational corporation , headquartered in Herzogenaurach , Germany , that designs and manufactures shoes , clothing and accessories . It is the largest sportswear manufacturer in Europe , and the second biggest in the world .   It is the holding company for the Adidas Group , which consists of the Reebok sportswear company , TaylorMade-Adidas golf company -LRB- including Ashworth -RRB- , 9.1 % of Bayern Munich and Runtastic , an Austrian fitness technology company . Adidas revenue for 2016 was listed at $ 19.29 billion .   Adidas was registered on 18 August 1949 by Adolf Dassler , following a family feud at the Gebrüder Dassler Schuhfabrik company between him and his older brother Rudolf . Rudolf had earlier established Puma , which quickly became the business rival of Adidas , and is also headquartered in Herzogenaurach . The company 's clothing and shoe designs typically feature three parallel bars , and the same motif is incorporated into Adidas 's current official logo . The brand name is uncapitalized and is stylized with a lower case `` a '' .