Claim: Grand Theft Auto V had a seventh generation console release.

The Xbox 360 is a home video game console developed by Microsoft . As the successor to the original Xbox , it is the second console in the Xbox series . The Xbox 360 competed with Sony 's PlayStation 3 and Nintendo 's Wii as part of the seventh generation of video game consoles . The Xbox 360 was officially unveiled on MTV on May 12 , 2005 , with detailed launch and game information announced ed later that month at the Electronic Entertainment Expo -LRB- E3 -RRB- .   The Xbox 360 features an online service , Xbox Live , which was expanded from its previous iteration on the original Xbox and received regular updates during the console 's lifetime . Available in free and subscription-based varieties , Xbox Live allows users to : play games online ; download games -LRB- through Xbox Live Arcade -RRB- and game demos ; purchase and stream music , television programs , and films through the Xbox Music and Xbox Video portals ; and access third-party content services through media streaming applications . In addition to online multimedia features , the Xbox 360 allows users to stream media from local PCs . Several peripherals have been released , including wireless controllers , expanded hard drive storage , and the Kinect motion sensing camera . The release of these additional services and peripherals helped the Xbox brand grow from gaming-only to encompassing all multimedia , turning it into a hub for living-room computing entertainment .   Launched worldwide across 2005 -- 2006 , the Xbox 360 was initially in short supply in many regions , including North America and Europe . The earliest versions of the console suffered from a high failure rate , indicated by the so-called `` Red Ring of Death '' , necessitating an extension of the device 's warranty period . Microsoft released two redesigned models of the console : the Xbox 360 S in 2010 , and the Xbox 360 E in 2013 . As of June 2014 , 84 million Xbox 360 consoles have been sold worldwide , making it the sixth-highest-selling video game console in history , and the highest-selling console made by an American company . Although not the best-selling console of its generation , the Xbox 360 was deemed by TechRadar to be the most influential through its emphasis on digital media distribution and multiplayer gaming on Xbox Live .   The Xbox 360 's successor , the Xbox One , was released on November 22 , 2013 . On April 20 , 2016 , Microsoft announced that it would end the production of new Xbox 360 hardware , although the company will continue to support the platform .