Claim: Event management includes speakers.

Event management is the application of project management to the creation and development of large scale events such as festivals , conferences , ceremonies , formal parties , concerts , or conventions . It involves studying the brand , identifying it 's target audience , devising the event concept , and coordinating the technical aspects before actually launching the event .   The process of planning and coordinating the event is usually referred to as event planning and which can include budgeting , scheduling , site selection , acquiring necessary permits , coordinating transportation and parking , arranging for speakers or entertainers , arranging decor , event security , catering , coordinating with third party vendors , and emergency plans .   The events industry now includes events of all sizes from the Olympics down to business breakfast meetings . Many industries , charitable organizations , and interest groups hold events in order to market themselves , build business relationships , raise money , or celebrate achievement .