Claim: Kumkum Bhagya is broadcast on Zee TV.

Kumkum Bhagya -LRB- English : Vermillion In My Fate -RRB- is a Hindi-language Indian soap opera which premiered on 15 April 2014 . and is broadcast on weeknights on Zee TV . The show is loosely based on the novel Sense and Sensibility by Jane Austen . Kumkum Bhagya is its Indian interpretation , which follows the life of a Hindu-Punjabi matriarch , Sarla Arora , who runs a marriage hall . Sarla lives with the hope of seeing her two daughters Pragya and Bulbul , happily married some day . The pivotal characters of this show are strong , feisty women , living together in an all-female matriarchal family . The series stars Sriti Jha , Shabbir Ahluwalia with Mrunal Thakur , Arjit Taneja/Vin Rana , Shikha Singh and Leena Jumani in supporting roles . The series is produced by Ekta Kapoor under the banner Balaji Telefilms . Continuing her tradition , Ekta Kapoor has named the series starting with the letter `` K '' because she feels it is lucky . The show is directed by Sameer Kulkarni and developed by Ekta Kapoor .