Claim: Kumkum Bhagya is serial written and performed in Hindi.

Indian soap operas or Indian serials are soap operas written , produced , filmed in India , with characters played by Indians with episodes broadcast on Indian television .   India 's first soap opera was Hum Log , which concluded with 154 episodes . Yeh Rishta Kya Kehlata Hai is the longest running Hindi serial in the history of Indian television with 2400 + episodes as of 5th June 2017 -LRB- 2009 - still running -RRB- . Balika Vadhu is the second longest Hindi serial with 2245 episodes -LRB- 2008-2016 -RRB- .   The most common languages in which Indian serials are made in are Hindi , Marathi , Gujarati , Bengali , Tamil , Kannada , Odia , Telugu , and Malayalam .   Indian soap operas are also broadcast in South Asia , Southeast Asia , Central Asia , the Middle East , North Africa and francophone Africa .