Claim: Jingles can also be employed in non-advertising contexts to establish or maintain a brand image.

A jingle is a short song or tune used in advertising and for other commercial uses . The jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised , usually through the use of one or more advertising slogans . Ad buyers use jingles in radio and television commercials ; they can also be used in non-advertising contexts to establish or maintain a brand image . Jingles are a form of sound branding . Many jingles are also created using snippets of popular songs , in which lyrics are modified to appropriately advertise the product or service .