Claim: Ronald Reagan was president of the United States.

`` Prouder , Stronger , Better '' , commonly referred to by the name `` Morning in America '' , is a 1984 political campaign television commercial , known for its opening line , `` It 's morning again in America . '' The ad was part of the U.S. presidential campaign of Republican Party candidate Ronald Reagan . It featured a montage of images of Americans going to work , and a calm , optimistic narration that suggested that the improvements to the U.S. economy since the 1980 election were due to Reagan 's policies . It asked voters why they would want to return to the pre-Reagan policies of Democrats like his opponent Walter Mondale , who had served as the Vice President under Reagan 's immediate predecessor Jimmy Carter .   The phrase `` It 's morning again in America '' is used both as a literal statement -LRB- people are shown going to work as they would in the morning -RRB- , and as a metaphor for renewal .