Claim: Naga Chaitanya was in a movie.

Ye Maaya Chesave '' ' -LRB- What Magic Have You Done ? -RRB- is a 2010 Telugu-language romantic drama film written and directed by Gautham Menon , with dialogues by Umarji Anuradha . The film stars Naga Chaitanya and debutant Samantha Ruth Prabhu in the lead roles . It was produced by Manjula Ghattamaneni under the banner Indira Productions and features a critically acclaimed soundtrack and background score composed by A. R. Rahman . Other credits include cinematography by Manoj Paramahamsa , dialogues by Umarji Anuradha and editing by Anthony Gonsalves . The lead actors of the movie Naga Chaitanya and Samantha Ruth Prabhu are set to become couples in real life as well .   The film was shot along with the Tamil version Vinnaithaandi Varuvaayaa which was shot first with a completely different cast and climax . The Satellite Rights were sold to Zee Telugu for . This film is Menon 's second Telugu venture , after the critically successful Gharshana .   Upon release the music , scored by two-time Academy Award winner A. R. Rahman , became a huge success and gained Cult status over the years . Apart from highly successful soundtrack , the background score of the film is hailed as one of Rahman 's best works.Ye Maaya Chesave '' portrays the complicated relationship between a Telugu Hindu assistant director , Karthik , and a Malayali Saint Thomas Christian girl , Jessie whom he falls in love with . Jessie is torn between her love for Karthik and her family , who is steadfast in their disapproval of him . This results in a volatile relationship until Jessie leaves him without an explanation . They accidentally meet after a couple of years and the movie takes a different turn .   Ye Maaya chesave was made with a moderate budget of   The Tamil version was made following much speculation that Gautham Menon was set to remake it with Manjula 's brother , Mahesh Babu . Shooting continued through the latter part of 2009 , with the film garnering significant media interest , with schedules in the United States , with Princeton University being used as a backdrop for song picturisation .