Claim: Ludacris released his album on a record label.

Incognegro is the first independent album by American hip hop recording artist Ludacris . It was released on May 16 , 2000 , by Ludacris ' newly founded indie record label , DTP Entertainment . Recording sessions took place from 1998 to 1999 , with Ludacris serving as the records executive producers , while the additional production was provided by Jermaine Dupri and Organized Noize , among others .   The album was supported by two singles : `` Ho '' -LRB- produced by Bangladesh -RRB- , and `` What 's Your Fantasy '' -LRB- featuring Shawnna , produced by Bangladesh and Sessy Melia -RRB- .