Mobile TV: customizing content and experience : mobile storytelling creation and sharing This book will present significant projects and studies carried out in academia and in industry seeking to develop new mobile multimedia systems that go beyond mobile TV (in terms of purely media streaming) and are more enjoyable and relevant for the nomadic and peripatetic user. To do this it will showcase successful methodologies and new relevant solutions that extend the field of action of people on the move improving at the same time the quality of their mobile experience.The objectectives of the book are as follows: to gain insight into the future of mobile TV and mobile video in gene