The facebook era : tapping online social networks to market sell and innovate The fourth revolution The new social norms How relationships and social capital are changing Social networking across your organization Sales in the facebook era Customer service in the facebook era Marketing in the facebook era Innovation and collaboration in the facebook era Recruiting in the facebook era Step by step guide to social networking for business How to : develop your facebook era plan and metrics How to : build and manage relationships on the social web How to : engage customers with facebook pages and twitter How to : advertise and promote on the social web Social networking strategy Advice for small business Advice for nonprofits healthcare education and political campaigns Corporate governance strategy and implementation The future of social business