Scale matters : the quality of quantity in human culture and sociality Scale matters. When conducting research and writing scholars upscale and downscale. So do the subjects of their work we scale they scale. Although scaling is an integrant part of research we rarely reflect on scaling as a practice and what happens when we engage with it in scholarly work. The contributors aim to change this: they explore the pitfalls and potentials of scaling in an interdisciplinary dialogue. The volume brings together scholars from diverse fields working on different geographical areas and time periods to engage with scale conscious questions regarding human sociality culture and evolution