Rural Well being : Geography of Opportunities Rural Well being: Geography of Opportunities presents the latest iteration on this policy framework reflecting several important changes in rural development in recent years. Fully taking into account the variety of situations characterising rural regions the new policy framework leverages improved data and analysis while broadening the scope from economic focus to encompass the environmental and social dimensions of well being. The new approach places the well being of citizens at the forefront of its objective and recognises the diversity of rural places brought by a deeper understanding of their diverse and complex socio economic systems and their connection to cities. The framework also looks to the future and unfolding megatrends such as globalisation digitalisation climate change and demographic change. It reflects on how these will impact rural economies and reviews policy options to mitigate the challenges and capitalise on opportunities as well as to develop resilience against emerging crises. Finally recognising the strong interdependencies between different stakeholders and the need for partnerships between government the private sector and civil society to successfully implement policies the Rural Well being Policy Framework focuses on governance mechanisms including the OECD Principles on Rural Policy.