Library analytics and metrics : using data to drive decisions and services With the wealth of data available to library and information services analytics are the key to truly understanding your users and your field of operations and to improving your services. This book details the many opportunities analytics present to libraries and provides inspiration for how you can use the data within your systems to help inform decisions and drive services. Using case studies to provide real life examples of current developments and services this essential guide brings together a group of internationally recognized experts to explore some of the key issues in the exploitation of data analytics and metrics in libraries including The role of data in helping inform decision making; Approaches to collecting analyzing and utilizing data; Using analytics to develop new services and improve the user experience; The opportunities of library data as big data; The role of small data in delivering meaningful interventions for users