Handbook of research on innovation in tourism industries The tourism sector – already one of the fastest growing industries in the world – is currently undergoing extensive change thanks to strong market growth and a transition to more experience based products. The capacity for firms to innovate and adapt to market developments is crucial to their success but research based knowledge on innovation strategies in tourism remains scarce. This pioneering Handbook offers timely original research on innovation within the tourism industry from a number of interdisciplinary and global perspectives.