ReORIENT : global economy in the Asian age Andre Gunder Frank asks us to ReOrient our views away from Eurocentrism to see the rise of the West as a mere blip in what was and is again becoming an Asia centered world. In a challenge to received historiography and social theory he turns on its head the world according to Marx Weber and other theorists including Polanyi Rostow Braudel and Wallerstein. Frank explains the Rise of the West in world economic and demographic terms that relate it in a single historical sweep to the decline of the East around 1800. European states he says used the silver extracted from the American colonies to buy entry into an expanding Asian market that already flourished in the global economy. Resorting to import substitution and export promotion in the world market they became Newly Industrializing Economies and tipped the global economic balance to the West. That is precisely what East Asia is doing today Frank points out to recover its traditional dominance. As a result the center of the world economy is once again moving to the Middle Kingdom of China