Business relating business : managing organisational relations and networks Business Relating Business argues that business performance depends on the way a firm is connected to other firms and organisations and not just its own skill and resources. The book synthesises thinking from marketing management economics and international business with evolutionary biology and complexity theory as well as integrating many years research on interfirm relations and networks. It develops the management and policy implications of adopting relationship and network perspectives and sets out an agenda for future research ch. 1. The nature and role of relations and networks in business ch. 2. Why business relations and networks exist I : specialisation and the economics of insourcing and outsourcing ch. 3. Why business relations and networks exist II : value creation and innovation ch. 4. Business mating : establishing and developing business relations and networks ch. 5. Relationship attractors : typologies of business relations ch. 6. Business dancing : managing and being managed in business relations and networks ch. 7. Strategies for firms in business relations and networks : the extended enterprise and soft assembled strategies ch. 8. Strategies for policy makers in business relations and networks : evolving evolvable relations and networks ch. 9. Reinventing the future of business relations and networks