Media franchising : creative license and collaboration in the culture industries Acknowledgments Introduction: an industrial way of life Imagining the franchise : structures social relations and cultural work From ownership to partnership : the institutionalization of franchise relations Sharing worlds : difference deference and the creative context of franchising A complicated genesis : transnational production and transgenerational marketing Occupying industries : the collaborative labor of enfranchised consumers Conclusion: future exchanges and iterations Notes Index About the author