The Tories : from Winston Churchill to David Cameron This book offers a comprehensive and accessible study of the electoral strategies governing approaches and ideological thought of the British Conservative Party from Winston Churchill to David Cameron. Timothy Heppell integrates a chronological narrative with theoretical evaluation examining the interplay between the ideology of Conservatism and the political practice of the Conservative Party both in government and in opposition. He considers the ethos of the Party within the context of statecraft theory looking at the art of winning elections and of governing competently. The book opens with an examination of the triumph and subsequent degeneration of one nation Conservatism in the 1945 to 1965 period and closes with an analysis of the partys re entry into government as a coalition with the Liberal Democrats in 2010 and of the developing ideology and approach of the Cameron led Tory party in government. Machine generated contents note: Introduction Conservatism and the Conservative Party: Ideology and Ethos Conservative Statecraft: The Politics of Power One Nation Conservatism: Dominance and Degeneration 1945 to 1965 The Failure of Heathite Conservatism 1965 to 1975The Triumph of Thatcherite Conservatism 1975 to 1990 Post Thatcherite Decline: The Major Era 1990 to 1997 Open Coffin Conservatism 1997 to 2005 Modernisation and Renewal: Liberal Conservatism 2005 2010 Modernisation and Coalition: Cameron in Government 2010 Conclusion Index.