Trust organizations and the digital economy : theory and practice Trust is a pervasive catalyst of human and business relationships that has inspired interest in researchers and practitioners alike. It has been shown to enhance engagement communication organizational performance and online activities. Despite its role to cultivate cooperation knowledge sharing and innovation trust through digital means or even trust on digital media has presented new opportunities and challenges in society. Examples include a wider and faster dissemination of trust influencing messages and richer options of digital cues that engage disrupt or even transform how trust is formulated. Despite that trust helps people to live through risky and uncertain situations and the many capabilities enabled on the digital platforms have made the formation and sustaining of trust very different compared to traditional means. Trust in todays digital environment plays an important role and is intertwined with concepts including reliability quality and privacy. This book aims to bring together the theory and practice of trust in the new digital era and will present theoretical and practical foundations. Trust is not given; we must work to build it but it is a very fragile and intangible asset once built. It is easy to destroy and challenging to rebuild. Researchers academics and students in the fields of management responsibility and business ethics will gain knowledge on trust and related concepts learn about the theoretical underpinnings of trust and how it sustains itself through digital dissemination and explore empirically validated practice regarding trust and its related concepts