Cross cultural design for IT products and services With the increase of globalization of business and industry IT products and services are produced and marketed across geographical cultural boundaries without any consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country which may hinder market penetration and sales and use of IT products and services. This book provides comprehensive coverage of the psychological foundations of cross cultural design. The text presents methodology for assessing similarities differences likes dislikes and difficulties with different information appliance products and information services