Well designed : how to use empathy to create products people love A new way to create and then disrupt Industry disruption is no longer isolated to a unique product or service. Todays consumer needs engagement in order to be swayed to interact connect and buy your next offering. Achieve this and youll achieve success. Sharp and refreshing design insider and expert Jon Kolko offers a new view and usable process for conceiving and building powerful emotionally resonant new products in this new book. In Well Designed Kolko VP at MyEdu and Founder and Director of the Austin Center for Design shows how deep meaningful engagement happens when products and services are delivered in an authentic way when consumers see them less like manufactured artifacts and more like good friends. The key is empathy driven design thinking using a process of storytelling and iteration with results that provoke emotion change behavior and create deep engagement. Kolko who has been engaged in this process of design for more than 15 years now shares a concrete set of steps for identifying lucrative opportunities designing for innovation and producing products that have deep meaningful emotional engagement. By following this process readers will learn how to raise the role of design to a strategic competency A new way to create and then disrupt Industry disruption is no longer isolated to a unique product or service. Todays consumer needs engagement in order to be swayed to interact connect and buy your next offering. Achieve this and youll achieve success. Sharp and refreshing design insider and expert Jon Kolko offers a new view and usable process for conceiving and building powerful emotionally resonant new products in this new book. In Well Designed Kolko VP at MyEdu and Founder and Director of the Austin Center for Design shows how deep meaningful engagement happens when products and services are delivered in an authentic way when consumers see them less like manufactured artifacts and more like good friends. The key is empathy driven design thinking using a process of storytelling and iteration with results that provoke emotion change behavior and create deep engagement. Kolko who has been engaged in this process of design for more than 15 years now shares a concrete set of steps for identifying lucrative opportunities designing for innovation and producing products that have deep meaningful emotional engagement. By following this process readers will learn how to raise the role of design to a strategic competency