Investor Behavior : The Psychology of Financial Planning and Investing Investor Behavior provides readers with a comprehensive understanding and the latest research in the area of behavioral finance and investor decision making. Blending contributions from noted academics and experienced practitioners this 30 chapter book will provide investment professionals with insights on how to understand and manage client behavior; a framework for interpreting financial market activity; and an in depth understanding of this important new field of investment research. The book should also be of interest to academics investors and students. The book will cover the major