Neuroeconomics and the firm pt. 1. The black box pt. 2. Trust greed and the black box pt. 3. Inside the black box : decisions by hormones pt. 4. Entrepreneurial propensity pt. 5. Organizational culture and ethics The ideal firm has been studied over several centuries yet little is known about what makes one successful and another fail. This pioneering book brings together leading researchers investigating the concept of the firm from a neuroscientific perspective