Women politicians and the media All American politicians face the glare of media coverage but for women seeking or holding high public office the scrutiny by newspapers and television can be both withering and damaging a fact that has changed little over the decades despite the emergence of more women in politics and more women in the news media. Maria Bradens pioneering study takes a sweeping look at how the media have influenced and skewed public perceptions of women seeking governorships and national office over the past eighty years from Jeannette Rankin the first woman elected to the U.S. House through the disastrous vice presidential bid of Geraldine Ferraro Throughout the decades Braden traces a persistent double standard in media coverage of womens political campaigns. Her personal interviews with recent women politicians including Margaret Chase Smith Bella Abzug Kay Bailey Hutchison Nancy Kassebaum and Ann Richards reveal their agonizing struggles to get across to the public the message that they are competent candidates capable of holding high office and shaping our nations course