Learning to compete in European universities : from social institution to knowledge business This book addresses the critical issue of how and why European universities are changing and learning to compete. Anglo Saxon universities particularly in the US the UK and Australia have long been subject to and responded to market based competition in higher education. The authors argue that Continental and Nordic universities and higher education institutes are now facing similar pressures that are leading to a structural transformation of the university sector pt. 1. Emergent strategy pt. 2. Differentiation and specialization pt. 3. Rethinking university industry relations pt. 4. Reflections