African industrial design practice : perspectives on Ubuntu philosophy Part 1. New Product Development. Design Context in Afrika Mugendi Kanampiu MRithaa Richie Moalosi and Yaone Rapitsenyane Advancing Afrikan Sustainable Design Angus Donald Campbell and Yaone Rapitsenyane New Product Development Process : A Contextual Approach Yaone Rapitsenyane and Patrick Sserunjogi Human Factors and Ubuntu in Product Design Oanthata Jester Sealetsa and Patrick Dichabeng Part 2. Design Research. Design Driven Research Methods Richie Moalosi and Caiphas Thusonyana Othomile Ethics in Design Richie Moalosi and Olefile Bethuel Molwane Part 3. Design Cognition. Design Elements and Principles Shorn Molokwane Odireleng Marope and Mathews Ollyn Design Sketching : What Works Best from an Afrikan Perspective Yaone Rapitsenyane and Matthews Ollyn Part 4. Prototyping Approaches. Physical Model Making for Designers Sekao Junior Motshubi Polokano Sekonopo Matlhogonolo Letsatsi and Walter Chipambwa Traditional Manufacturing Polokano Sekonopo Sekao Junior Motshubi Matlhogonolo Letsatsi and Samuel Oluwafemi Adelabu Additive Manufacturing in Afrika Victor Ruele Part 5. Taking the Product to the Market. Building Corporate Brand Reputation in Emerging Economies Debra Diana Ralitsha Odireleng Marope and Richie Moalosi Intellectual Property Traditional Knowledge Traditional Cultural Expressions and the Philosophy of Ubuntu Chinandu Mwendapole Tebo Motlhaping Thatayaone Mosepedi and Tawanda Gombiro The Business Case for Design in Afrika Keiphe Nani Setlhatlhanyo Polokano Sekonopo and Sophia N. Njeru Design futures for Afrika and Beyond Vikki Eriksson Keineetse Christopher Motlhanka and Thatayaone Mosepedi.