Pricing analytics : models and advanced quantitative techniques for product pricing part Part I Background chapter 1 Introduction chapter 2 Elasticities – Background and concept chapter 3 Elasticities – Their use in pricing part Part II Stated preference models chapter 4 Conjoint analysis chapter 5 Discrete choice models chapter 6 MaxDiff models chapter 7 Other stated preference methods part Part III Price segmentation chapter 8 Price segmentation: Basic models chapter 9 Price segmentation: Advanced models part Part IV Big Data and econometric models chapter 10 Working with Big Data chapter 11 Big Data pricing models chapter 12 Big Data and nonlinear prices.