Creating ecological value : an evolutionary approach to business strategies and the natural environment Firms adopt a wide variety of ecological strategies ranging from the development of innovative products with reduced environmental impact to lobbying against governmental attempts to set standards for the way in which firms deal with the natural environment. This book explores this variety and is the first to provide a coherent evolutionary approach to the ecological strategies of firms ch. 1. How do firms create ecological value ch. 2. Definitions of ecological value : patches of history ch. 3. Technological change and strategic perspectives ch. 4. Elements of strategic perspectives and the internal dynamics of firms ch. 5. Shaping strategic perspectives through resource networks ch. 6. The coffee PCS ch. 7. The automobile PCS ch. 8. An evolutionary approach towards the strategic perspectives of firms ch. 9. The future of creating ecological value