Roles Trust and Reputation in Social Media Knowledge Markets : Theory and Methods This title discusses the emerging trends in defining measuring and operationalizing reputation as a new and essential component of the knowledge that is generated and consumed online. The book also proposes a future research agenda related to these issues with the ultimate goal of shaping the next generation of theoretical and analytic strategies needed for understanding how knowledge markets are influenced by social interactions and reputations built around functional roles. Roles Trust and Reputation in Social Media Knowledge Markets exposes issues that have not been satisfactorily dealt with in the current literature. In a broader sense the volume aims to change the way in which knowledge generation in social media spaces is understood and utilized. The tools theories and methodologies proposed here offer concrete avenues for developing the next generation of research strategies and applications that will help: tomorrow’s information consumers make smarter choices developers to create new tools and researchers to launch new research programs