The semiotics of movement in space : a users perspective Paving the way: theories terms and texts Modelling movement in space as a semogenic system: the discourse semantic and expression strata Modelling movement in space as a semogenic system: the hodogrammatical stratum Framing and reframing exhibition space: viewing stations isoglosses and facial orientation Points of departure and connection: theme spatiotaxis and intersemiotic connection Transforming space into place: rhythm and occupation value Interacting in exhibition space: (dis)aligning with the semiotic designer Negotiation the authorial voice: spatial engagement and graduation Repressing and experiencing perceptual structures: assigning participatory rules Exploratory exhibition spaces: a childs perspective Movement in restaurants and cafés: sites of performance and display Retracing our steps and moving forward