Better Policies to Support Eco innovation Eco innovation is more important than ever on the public policy agenda. It is a major driver for green growth and contributes to the environmental performance and economic development of OECD and developing countries alike. This report takes a pragmatic approach to policies that support the development and diffusion of eco innovation. Building on the OECD Innovation Strategy it argues that eco innovation is not merely about technological developments: non technical innovations matter as well. It acknowledges that policies do not operate in a vacuum and that they must take account of the contexts that influence the development and diffusion of eco innovation such as market structures. It explores links between eco innovation policies and related fields such as industry competition and international cooperation. This work builds on an OECD inventory of eco innovation policies in OECD countries and in China. It also draws on studies of select environment friendly innovations highlighting different patterns of development across countries. It also incorporates extensive international consultation on the topics of eco innovation and green growth. The results from this publication will contribute to the Green Growth Strategy being developed by the OECD as a practical policy package for governments to harness the potential of greener growth. For more information on OECD work on eco innovation visit: www.oecd.org greengrowth www.oecd.org environment innovation www.oecd.org sti innovation green