Bottlenecks : Aligning UX Design with User Psychology Learn the psychological constrictions of attention perception memory disposition motivation and social influence that will determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs designers and marketing professionals in the application of foundational psychology to user experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps social media in car infotainment and multiplayer video games and it explores the crucial roles played by behaviorism development personality and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike. Innovators in design and students of psychology will learn: The psychological processes determining users’ perception of engagement with and recommendation of digital innovations Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness Strategies for marketing and product development in an age of social media and behavioral targeting Hypotheses for research that both academics and enterprises can perform to better meet users’ needs Part I: The Bottlenecks of Attention Chapter 1: Foveal Acuity Chapter 2: Task Orientation Chapter 3: Attentional Focus Chapter 4: Gestalt Perception Part II: The Bottlenecks of Perception Chapter 5: Depth Perception Chapter 6: Motion Perception Part III: The Bottlenecks of Memory Chapter 7: Working Memory Chapter 8: Signal Detection Theory Chapter 9: Long term Memory Chapter 10: Encoding and Retrieval Part IV: The Bottlenecks of Disposition Chapter 11: Personality Chapter 12: Development Chapter 13: Needs Chapter 14: Fun Part V: The Bottlenecks of Motivation Chapter 15: Schedules of Reinforcement Chapter 16: Escalating Commitment Chapter 17: Approach Avoidance Chapter 18: Routes to Persuasion Part VI: The Bottlenecks of Social Influence Chapter 19: Social Capital Chapter 20: Group Polarization Chapter 21: Social Influence Part VII: Then we will be maximally receptive to it and reward you with a viral cascade that has the potential to reach Chapter 22: Receptivity Thresholds Chapter 23: Six Degrees of Recommendation Chapter 24: Epilogue