The rebirth of bourbon : building a tourism economy in small town USA Welcome to Bardstown KY: The Bourbon Capital of the World® Bourbons popularity is now a global phenomenon but you need only look at Bardstown Kentucky to see its remarkable and evolving impacts. This historic city of 13 500 people is booming as a result but its also enduring growing pains. The economic impacts from a massive influx of tourists to what is now Americas bourbon epicenter are positive on many levels but with those crowds comes pressure on infrastructure services and accommodations. The demand for hotels bars and restaurants is at an all time high and investors from across the globe are addressing those needs. Still as a twocenturyold Kentucky cultural and entertainment center long before it was discovered by bourbon drinkers many locals want to ensure the traditional Bardstown experience doesnt disappear amid novel entertainment options.