Rethinking performance measurement : beyond the balanced scorecard A major new study by a leading management scholar from top ranked Wharton School of Business on problems of performance measurement systems. Highlights particular shortcomings of the widely adopted balanced scorecard technique. Outlines an alternative approach capturing fundamentals of firm performance. Essential reading for management faculty MBA students and thoughtful practitioners Why are performance measures so bad Running down of performance measures In search of balance From cost drivers to revenue drivers Learning from ABPA Managing and strategizing with ABPA