Chapter 5. Insurance and Insurance Markets Kenneth Arrow and Karl Borch published several important articles in the early 1960s that can be viewed as the beginning of modern economic analysis of insurance activity. This chapter reviews the main theoretical and empirical contributions in insurance economics since that time. The review begins with the role of utility risk and risk aversion in the insurance literature and summarizes work on the demand for insurance insurance and resource allocation moral hazard and adverse selection. It then turns to financial pricing models of insurance and to analyses of price volatility and underwriting cycles; insurance price regulation; insurance company capital adequacy and capital regulation; the development of insurance securitization and insurance linked securities; and the efficiency distribution organizational form and governance of insurance organizations.