E merging media : communication and the media economy of the future ; with 6 tables After the very successful ECC Book on E conomy this new report of the European Communication Council (ECC) analyzes from various perspectives the profound societal and economical change of the media economy initiated by digitalization and networking. Against the background of the current media history it highlights for example the role of the Internet hype as a pathfinder in a modified media society. The key question is concerned with how the medial future will be like. The report examines effects and new perspectives in the area of economy society and politics. The aspects of behavior business models legal and regulation questions self conception of society and media economy are mooted by international authors to enhance the readers understanding of the medial future and to disclose options for action. TOC:Changing Media. Diversification and Individualisation. Changing Technology. Ubiquity and Miniaturisation. Changing Society. Individual and Collective Life Options. Changing Rules. Deregulation and Reregulation