Innovation and commercialisation in the biopharmaceutical industry : creating and capturing value This path breaking book addresses the ongoing implications for traditional pharmaceutical companies and biopharmaceutical start ups of the realignment of the industry knowledge base. The theoretical approach draws on the modern theory of the firm and related ideas in order to better define the concept of the business model which is employed to guide the case studies and empirical analysis in the book pt. 1. Firms networks and business models pt. 2. The rise of biotechnology : new foundations for biopharmaceuticals pt. 3. Responding to the new knowledge base : diverse business models pt. 4. Four case studies pt. 5. Value creation and capture : implications