Instafame : graffiti and street art in the Instagram era Instafame charts the impact of Instagram one of the worlds most popular social media platforms on visual culture in the mere eight years since its launch. MacDowell traces the intuitive connections between graffiti street art and Instagram arguing that social medias unending battle for a viewers attention is closely aligned with eye catching ethos of unsanctioned public art. Beginning with the observation that the scroll of images on a sideways phone screen resembles nothing so much as graffiti seen through the windows of a moving train Macdowell moves outward to give us a wide ranging look at how Instagram has already effected a dramatic shift in the making and viewing of street art