Designing for sustainability : a guide to building greener digital products and services Pixels use electricity. If the internet were a country it would be the sixth largest in terms of electricity use. The average web page (according to the HTTP Archive) is now over 2 megabytes in size. Bloated websites lead to slow load times frustrated users and wasted energy. This book identifies four key areas where sustainability principles can be applied to the process of creating websites that are speedy user friendly and energy efficient: findability performance optimization design and user experience and green hosting. Design and user experience (UX) are where the seeds of web sustainability are sown. Websites that provide a streamlined experience putting the right things in front of users at precisely the moment needed and nothing more are more sustainable websites. In the case of the web people friendly is also more planet friendly. This book will help you get there. Provided by publisher