Internet phone mail and mixed mode surveys : the tailored design method The classic survey design reference updated for the digital ageFor over two decades Dillmans classic text on survey design has aided both students and professionals in effectively planning and conducting mail telephone and more recently Internet surveys. The new edition is thoroughly updated and revised and covers all aspects of survey research. It features expanded coverage of mobile phones tablets and the use of do it yourself surveys and Dillmans unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high quality feedback from survey questions. Consistent with current emphasis on the visual and aural the new edition is complemented by copious examples within the text and accompanying website.This heavily revised Fourth Editionincludes:Strategies and tactics for determining the needs of a given survey how to design it and how to effectively administer itHow and when to use mail telephone and Internet surveys to maximum advantageProven techniques to increase response ratesGuidance on how to obtain high quality feedback from mail electronic and other self administered surveysDirection on how to construct effective questionnaires including considerations of layoutThe effects of sponsorship on the response rates of surveysUse of capabilities provided by newly mass used media: interactivity presentation of aural and visual stimuli.TheFourth Editionreintroduces the telephone—including coordinating land and mobile.Grounded in the best research the book offers practical how to guidelines and detailed examples for practitioners and students alike. Don A. Dillman Ph.D. is highly regarded throughout the world for his research on improving survey methods. He is Regents Professor in the Department of Sociology and the Social and Economic Sciences Research Center at Washington State University. He was the first to serve as the Senior Survey Methodologist in the U.S. Census Bureau 1991 1995 and received the Roger Herriot Award for Innovation in Federal Statistics from the American Statistical Association and the Washington Statistical Society in 2000. He received the American Association for Public Opinion Research award in 2004 for exceptionally distinguished service to the profession.Jolene D. Smyth Ph.D. is an assistant professor in the Survey Research and Methodology Program and the Department of Sociology and is the Director of the Bureau of Social Research at the University of Nebraska Lincoln. Her primary research interests include survey measurement and nonresponse. Her current research focuses on literacy in self administered surveys mixed mode designs and the use of paradata and other diagnostic methods to inform the design of computer assisted telephone interviews.Leah Melani Christian Ph.D. is a Senior Researcher at the Pew Research Center where her work focuses on survey research methodology and public opinion. Her primary survey research interests include questionnaire design for single and mixed mode surveys coverage and nonresponse in telephone surveys and the impact of web and digital technologies on survey research.