The 2012 Presidential Campaign : A Communication Perspective Intro Contents Preface Acknowledgments Chapter 1: The 2012 Presidential Nominating Conventions and the American Dream: Narrative Unity and Political Division Chapter 2: Change in the Communication Demands of Spouses in the 2012 Nominating Convention Chapter 3: Presidential Debates 2012 Chapter 4: His to Lose : Strategic Keys to Challenging the Incumbent in 2012 Chapter 5: Political Advertising in the 2012 U.S. Presidential Election Chapter 6: Death by Taxes : A Postmortem on Romneys Tax Return Apologia Chapter 7: Presidential Campaigns as Cultural Events: The Convergence of Politics and Popular Culture in Election 2012 Chapter 8: The New Media Campaign of 2012 Chapter 9: Explaining the Vote in the Election of 2012: Obamas Reelection About the Editor and Contributors. This volume offers a unique and detailed examination of all stages of the 2012 presidential campaign starting with the primaries and ending with post election insights. Each chapter focuses on the campaigns communication variables including images messages and debates. Special attention is paid to the roles and functions of new technologies.