Solving problems with design thinking : ten stories of what works Design oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real world examples of managers who successfully applied design methods at 3M Toyota IBM Intuit and SAP; entrepreneurial start ups such as MeYou Health; and government and social sector organizations including the City of Dublin and Denmarks The Good Kitchen.Using design