Multimodal epistemologies : towards an integrated framework ; [... Conference Analysing Multimodal Discourse: Multimodality Meets Pragmatics ... at the English and Drama Department of Loughborough University in September 2011] An eye tracking account of reference points cognitive affordance and multimodal metaphors Luna Bergh and Tanya Beelders Demotivators as deprecating and phatic multimodal communicative acts Krzysztof Ozga Legitimation in multimodal material ensembles Giulio Pagani A pragma semiotic analysis of advertisements as multimodal texts: a case study Chiara Pollaroli and Sabrina Mazzali Lurati Analysing pictures: a systemic functional semiotic model for drawing Howard Riley Multimodal advertisement as a genre within a historical context Sonja Starc A multimodal analysis of the metonymic indexing of power relations in novel and film Christine Christie Re bombing in memento: traumata of Coventry Belgrade and Dresden in multimodal collective memory Jan Krasni Argumentation persuasion and manipulation on revisionist websites: a multimodal rhetorical analysis Michael Rinn A corpus approach to semantic transformations in multisemiotic texts Aleksandar Trklja Multimodality and illustrations: a comparative study of the English and Italian illustrated first editions of The Jungle Books by Rudyard Kipling Monica Turci Pragmatic markers in audiovisual translation Maria Freddi and Chiara Malagori Filmic narrative sequences as multimodal environments: a new perspective on the effects of dubbing Arianna Maiorani Multimodal analysis of the textual function in childrens face to face classroom interaction Roberta Taylor The contribution of language to multimodal storytelling in commercials Sabine Wahl Coherence in film: analysing the logical form of multimodal discourse Janina Wildfeuer