Riding the waves of culture : understanding diversity in global business THE DEFINITIVE GUIDE TO CROSS CULTURAL MANAGEMENT The definitive guide to cross cultural management updated to help you lead effectively during a time of unprecedented globalization. First published nearly 20 years ago Riding the Waves of Culture has now become the standard guide to conducting business in an international context. Now the third edition provides you with important new information and groundbreaking methods for leading effectively in the most globalized business landscape ever