Behavioural Insights and Public Policy : Lessons from Around the World Behavioural insights or insights derived from the behavioural and social sciences including decision making psychology cognitive science neuroscience organisational and group behaviour are being applied by governments with the aim of making public policies work better. As their use has become more widespread however questions are being raised about their effectiveness as well as their philosophical underpinnings. This report discusses the use and reach of behavioural insights drawing on a comprehensive collection of over 100 applications across the world and policy sectors including consumer protection education energy environment finance health and safety labour market policies public service delivery taxes and telecommunications. It suggests ways to ensure that this experimental approach can be successfully and sustainably used as a public policy tool. “Behavioural insights” or insights derived from the behavioural and social sciences including decision making psychology cognitive science neuroscience organisational and group behaviour are being applied by governments with the aim of making public policies work better. As their use has become more widespread however questions are being raised about their effectiveness as well as their philosophical underpinnings. This report discusses the use and reach of behavioural insights drawing on a comprehensive collection of over 100 applications across the world and policy sectors including consumer protection education energy environment finance health and safety labour market policies public service delivery taxes and telecommunications. It suggests ways to ensure that this experimental approach can be successfully and sustainably used as a public policy tool.