Managing online reputation : how to protect your company on social media The internet and social media make managing a companys reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands many organizations continue to manage their online reputations in a piecemeal and reactive manner. Managing Online Reputation sets out a structured and comprehensive approach for middle to large companies and governments to plan develop control and manage their online reputation in todays fast paced communications environment. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively it provides a practical tool kit of processes and techniques to safeguard and respond effectively to negative situations online. Palgrave Pocket Consultants are concise authoritative guides that provide actionable solutions to specific high level business problems that would otherwise drive you or your company to employ a consultant.