Kampagnen : zur sprachlichen Konstruktion von Gesellschaftsbildern Campaigns are among the most important instruments of publicly communicating ones interests. (Re )Producing the knowledge of a society about itself they provide information on the collective identity of the German society. A linguistic approach interested in reality and aiming to offer insight into societal processes will grant new access to this field Campaigns are among the most important instruments of publicly communicating ones interests. (Re )Producing the knowledge of a society about itself they provide information on the collective identity of the German society. A linguistic approach interested in reality and aiming to offer insight into societal processes will grant new access to this field