Predictive analytics : data mining machine learning and data science for practitioners In Predictive Analytics: Data Mining Machine Learning and Data Science for Practitioners Dr. Dursun Delen illuminates state of the art best practices for predictive analytics for students. Using predictive analytics techniques students can uncover hidden patterns and correlations in their data and leverage this insight to improve a wide range of business decisions. Delen s holistic approach covers all this and more: Data mining processes methods and techniques The role and management of data Predictive analytics tools and metrics Techniques for text and web mining and for sentiment analysis Integration with cutting edge Big Data approaches Throughout Delen promotes understanding by presenting numerous conceptual illustrations motivational success stories failed projects that teach important lessons and simple hands on tutorials that set this guide apart from competitors