Entity resolution and information quality Customers and products are the heart of any business and corporations collect more data about them every year. However just because you have data doesnt mean you can use it effectively. If not properly integrated data can actually encourage false conclusions that result in bad decisions and lost opportunities. Entity Resolution (ER) is a powerful tool for transforming data into accurate value added information. Using entity resolution methods and techniques you can identify equivalent records from multiple sources corresponding to the same real world person place or thing Back cover