The social construction of road safety : lay and professional discourses in a public services setting Foreword professor John Dixon Preface Acknowledgements Introduction Road safety studies : a survey of the field Investigating road safety studies empirically Safety as a genre Contested space Managing the public Lay argumentative strategies Popular epidemiology Conclusion Appendix A: A glossary of conceptual terms Appendix B: Anthology of an accident waiting to happen and variants Appendix C: A typology of projections Appendix D: Examples of reification from the local print media References Author index Subject index