Reviving traditions in research on international market entry Preface S.Tamer Cavusgil Reviving traditions in research on international market entry Tiger Li International countertrade: a reverse marketing perspective Saeed Samiee MNC control over foreign market ventures: do host governments still play a major role Shaoming Zou Charles R Taylor Er (Eric) Fang Channel integration decisions in new product global competition: a conceptual framework and empirical examination Tiger Li Zhan G Li Gray markets: threat or opportunity the case of Herman Miller vs. ASAL GmbH Michael R. Mullen C.M. Sashi Patricia M. Doney Patent issues in China: entry decisions in a dynamic legal and competitive environment Steven W Kopp Ka Zeng Building strategic partnering between multinational corporations and their Chinese counterparts: a preliminary survey with focus on equity joint ventures Chiang nan Chao Robert J. Mockler Dorothy G. Dologite Enablers of long term marketing relationships in cross cultural business Angelica C Cortes Arturo Vasquez Parraga. In contrast to the vibrant development in global market entry activities extant research on the subject is running out of steam. For example countertrade a major form of entry mode has grown to 15 per cent of the world trade but studies on the topic have dwindled to naught. The practice of gray market has expanded to include everything from batteries and cars to computers and mobile phones. However research on gray market has become scarce. Research stagnancy does not limit to micro marketing issues. The role of government in market entry has received little attention in spite of the active roles many governments such as the Chinese and Indian governments have played in creating a favorable environment to attract foreign direct investment and promote export. Written by a group of internationally renowned scholars this volume of the Advances in International Marketing is devoted to bridge a knowledge gap between the practice of international market entry and the availability of research based insights and principles for guiding that practice In contrast to the vibrant development in global market entry activities extant research on the subject is running out of steam. For example countertrade a major form of entry mode has grown to 15 per cent of the world trade but studies on the topic have dwindled to naught. The practice of gray market has expanded to include everything from batteries and cars to computers and mobile phones. However research on gray market has become scarce. Research stagnancy does not limit to micro marketing issues. The role of government in market entry has received little attention in spite of the active roles many governments such as the Chinese and Indian governments have played in creating a favorable environment to attract foreign direct investment and promote export. Written by a group of internationally renowned scholars this volume of the Advances in International Marketing is devoted to bridge a knowledge gap between the practice of international market entry and the availability of research based insights and principles for guiding that practice