Simulating innovation : computer based tools for rethinking innovation Christopher Watts and Nigel Gilbert explore the generation diffusion and impact of innovations which can now be studied using computer simulations. Agent based simulation models can be used to explain the innovation that emerges from interactions among complex adaptive diverse networks of firms people technologies practices and resources. This book provides a critical review of recent advances in agent based modelling and other forms of the simulation of innovation. Elements explored include: diffusion of innovations social networks organisational learning science models adopting and adapting and technological evolution and innovation networks. Many of the models featured in the book can be downloaded from the books accompanying website. Bringing together simulation models from several innovation related fields this book will prove a fascinating read for academics and researchers in a wide range of disciplines including: innovation studies evolutionary economics complexity science organisation studies social networks and science and technology studies. Scholars and researchers in the areas of computer science operational research and management science will also be interested in the uses of simulation models to improve the understanding of organisation 1. Why simulate innovation 2. The variability and variety of diffusion models 3. Diffusion and path dependence in a social network 4. Explore and exploit 5. Science models 6. Adopting and adapting : innovation diffusion in complex contexts 7. Technological evolution and innovation networks 8. Conclusions