Multivariate data analysis Introduction sect. 1. Preparing for a multivariate analysis. Examining your data Factor analysis sect. 2. Dependence techniques. Multiple regression analysis Advanced diagnostics for multiple regression analysis Multiple discriminant analysis and logistic regression Multivariate analysis of variance Conjoint analysis Canonical correlation analysis sect. 3. Interdependence techniques. Cluster analysis Multidimensional scaling sect. 4. Advanced and emerging techniques. Structural equation modeling A mathematical representation in LISREL notation Overall goodness of fit measures for structural equation modeling Emerging techniques in multivariate analysis Appendix A: Applications of multivariate data analysis