Sustainable innovation and entrepreneurship In recent years our understanding of corporate sustainability has moved from exploitation to exploration from corporate environmental management to sustainable entrepreneurship and from efficiency to innovation. Yet current trends indicate the need for radical innovation via entrepreneurial start ups or new ventures within existing corporations despite difficulties with the financing and marketing of such efforts. Presenting both conceptual and empirical research this fascinating book addresses how we can combine environmental and social sustainability with economic sustainability in order to produce innovative new business models pt. 1. Sustainable entrepreneurship pt. 2. Sustainable corporate venturing and intrapreneurship pt. 3. Customer adoption of and marketing for sustainability innovation pt. 4. Investors and policy