Evil by design : interaction design to lead us into temptation Melds psychology marketing and the art of design to explain why were susceptible to certain persuasive techniques and designs. Discover how were wired for certain sales techniques why we fall for them and learn online design techniques you can use for good or evil. Explores more than sixty persuasive online design patterns and shows you how to replicate the same techniques on your own site. Groups chapters by the seven deadly sins.