Kill all normies : the online culture wars from Tumblr and 4chan to the alt right and Trump From hope to Harambe The leaderless digital counter revolution The online politics of transgression Gramscians of the alt right Conservative culture wars from Buchannan to Yiannopoulos From Tumblr to the campus wars: creating scarcity in an online economy of virtue Entering the manosphere Basic bitches normies and the lamestream That joke isnt funny any more: the culture war goes offline Recent years have seen a revival of the heated culture wars of the 1990s but this time its battle ground is the internet. On one side the alt right ranges from the once obscure neo reactionary and white separatist movements to geeky subcultures like 4chan to more mainstream manifestations such as the Trump supporting gay libertarian Milo Yiannopolous. On the other side a culture of struggle sessions and virtue signalling lurks behind a therapeutic language of trigger warnings and safe spaces. The feminist side of the online culture wars has its equally geeky subcultures right through to its mainstream expression. Kill All Normies explores some of the cultural genealogies and past parallels of these styles and subcultures drawing from transgressive styles of 60s libertinism and conservative movements to make the case for a rejection of the perpetual cultural turn back cover