Multinationals and emerging economies : the quest for innovation and sustainability The global economy is changing rapidly and multinational corporations (MNCs) are at the forefront of this transformation. This book provides novel and profound analyses of how MNCs and emerging economies are related and how this relationship affects the dynamics of the global economy. In particular the authors deal with the nexus between multinationals emerging economies and innovation from a variety of different perspectives. Innovation is regarded as a core driving force in the global economy but the authors show how it can impede as well as encourage sustainability. The book brings together insights from business studies and economics and combines concise theoretical discussion with empirical analyses of unique data 1. Multinationals are multicultural units : some indications from a cross cultural study Nantawan Noi Kwanjai and J. Friso den Hertog 2. The innovativeness of foreign firms in China Branka Urem Ludovico Alcorta and Tongliang An 3. New Europes promise for life sciences Sergey Filippov and Kálmán Kalotay 4. Facing the trial of internationalizing clinical research to developing countries : evidence from Mexico Fernando Santiago Rodríguez Intermezzo I. Do multinationals matter for emerging markets or vice versa Rajneesh Narula 5. Strategic motivations for international alliances : the Chinese perspective Tina Saebi and Qinqin Dong 6. Cross border investment and economic integration : the case of Guangdong Province and Hong Kong SAR Naubahar Sharif and Can Huang 7. The making of national giants : the international expansion of oil companies from Brazil and China Flavia Carvalho and Andrea Goldstein 8. Beyond the emission market : Kyoto and the internationalization of firms from the waste industry Asel Doranova Geert Jan Eenhoorn and Ionara Costa Intermezzo II. Emerging knowledge economies Jojo Jacob and Luc Soete 9. Changing configuration of alternative energy systems Radhika Perrot 10. Serving low income markets : rethinking multinational corporations strategies Shuan SadreGhazi and Geert Duysters