Customer centered telecommunications services marketing Offering a strategy based on customer centered marketing this resource helps professionals assess their companys market potential and target desirable segments successfully. Readers gain practical insight in evaluating their present customer base and learn the best ways to adjust their marketing strategies to eliminate unprofitable customers and attract high value replacements. Moreover the book helps planners and managers become attuned to customer demand and presents a service portfolio with a high potential for success. BOOK JACKET. Title Summary field provided by Blackwell North America Inc. All Rights Reserved