Unpacking E commerce : Business Models Trends and Policies As digital transformation has accelerated the e commerce landscape has become increasingly dynamic. New players have emerged at the same time that established actors have taken on new roles; some barriers to e commerce at the firm individual and country levels have been overcome while other barriers have emerged. Innovative business models have transformed buyer seller relationships and pushed out the frontier of what is possible to buy and sell online. This report analyses new and emerging e commerce business models examines e commerce trends along a range of dimensions and offers new insights on the policies needed to exploit the opportunities and mitigate the challenges of unlocking the potential of e commerce for all.