Leading digital : turning technology into business transformation Intro Copyright Contents Introduction: Are You Ready Ch 1: What Is Digital Mastery Pt 1: Building Digital Capabilities Ch 2: Creating a Compelling Customer Experience Ch 3: Exploiting the Power of Core Operations Ch 4: Reinventing Business Models Pt 2: Building Leadership Capabilities Ch 5: Crafting Your Digital Vision Ch 6: Engaging the Organization at Scale Ch 7: Governing the Transformation Ch 8: Building Technology Leadership Capabilities Pt 3: Back at the Office: A Leaders Playbook for Digital Transformation Ch 9: Framing the Digital Challenge Ch 10: Focusing Investment Ch 11: Mobilizing the Organization Ch 12: Sustaining the Digital Transformation Epilogue Appendix: Digital Mastery Self Assessment Notes Index About the Authors Acknowledgments.