Contemporary research in e marketing : Volume 1 Social Oracles as Advertising Tools in Programmable Businesses Nick V. Flor Economic Issues in Advertising via E Mail: Role for a Trusted Third Party Ram D. Gopal Arvind K. Tripathi Zhiping D. Walter Web Personalization for E Marketing Intelligence Penelope Markellou Maria Rigou Spiros Sirmakessis E Commerce as Knowledge Management: Managing Consumer Knowledge Rachel McLean Nigel M. Blackie MSQ Model: An Exploratory Study of the Determinants of Mobile Service Quality Jan Nordman Veronica Liljander Experiencing Quality: The Impact of Practice on Customers Preferences for and Perceptions of Electronic Interfaces Kyle B. Murray The Impact of eBay Ratings and Item Descriptions on Auction Prices: A Comparison of Designer Watches and DVDs Mark P. Sena C. Edward Heath Michael A. Webb Viral Experiences: Do You Trust Your Friends Shenja van der Graaf Public Opinions of Online Privacy: Definitions Assessment and Implications for Industry and Public Policy Kim Sheehan Online Privacy: Consumer Concerns and Technological Competence Pushkala Raman Kartik Pashupati Using Server Log Files and Online Experiments to Enhance Internet Marketing Charles F. Hofacker Jamie Murphy CRM KDD and Relationship Marketing: Requisite Trio for Sustainable E Marketing Nikhilesh Dholakia Jounghae Bang Ruby Roy Dholakia An Interactive Marketing Communication Model in New Product Diffusion Fiona Sussan A Rhetorical Prototype Mechanism for Creating International E Marketing Materials Kirk St. Amant