Employer branding for the hospitality and tourism industry : finding and keeping talent Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees and provides hands on tools in attracting developing and retaining people. Employer Branding for the Hospitality and Tourism Industry explores the potential of EB in changing approaches to managing people and improving opinions on careers in the hospitality sector.With a focus that goes beyond large companies the book innovatively explores the possibilities of implementing EB methods within small and medium sized enterprises (SMEs) operating in the field of hospitality and tourism. Using international case studies taken from real world research Gehrels highlights practical ways for companies in the hospitality and tourism sector to adopt EB strategies to best suit their business employees and customers. For an industry with a high labour turnover and negative public image in terms of its employment practices Employer Branding is more vital than ever in its ability to attract potential employees in a targeted and efficient manner. It is a must read for both current and future practitioners as well as for researchers and academics in the field of tourism hospitality branding and employment.