Telling trainings story : evaluation made simple credible and effective No matter how much trainers believe that their work is valuable clients will always want solid objective evidence that the training theyre spending good money on is effective. Telling Trainings Story provides the tools to do just that allowing anyone to measure a training regimes effectiveness and prove it to customers. The books central tool is the Success Case Method (SCM) and although the SCM is rigorous enough to convince even the harshest skeptic its also easy to understand. The book first explains how the SCM works and then lays out a five step plan that shows how to perform