Regulating digital markets : the European approach This book explores the regulatory options for digital platforms and data economies. The trade offs between the market value of information and individual privacy rights are examined to provide rationale for regulation and policy suggestions. A general conceptual framework is provided for digital transformation big tech and public policies with additional analysis of the legal aspects of the digital revolution and how digital intermediaries can influence consumption. This book aims to highlight the impact of digital platforms and to provide insight into the current policy debate. It is relevant to students researchers and policymakers interested the data economy digital policy and consumer protection.