Business performance and financial institutions in Europe : business models and value creation across European industries This book examines the business models performance and decision making approaches employed by financial institutions in Central and Southeast Europe. The respective contributions cover a wide range of industries including banking pharmaceuticals and airline business services and present both theoretical and empirical studies that highlight economy wide risks and opportunities for European companies. The book is divided into four parts the first of which provides a critical assessment of the competitiveness and performance of European companies while the second examines decision making approaches at financial institutions; the third and fourth parts address the macroeconomic risks and opportunities for business development in Europe. Intended for scholars political decision makers and practitioners the book offers new perspectives on Central and Southeast European financial and business research. Evolution of airline business models: the case of pegasus Airlines Tendencies of trade in business services in visegrad countries Mapping economic in the european union: do ownership industry and location matter The driving forces of business R&D intensity in eastern european countries Competitiveness profitability and R D intensity: the case of the domestic pharmaceutical industry in greece MCDM approach for assessment of financial performance of serbian banks.