Driver acceptance of new technology : theory measurement and optimisation Acceptance of new technology and systems by drivers is an important area of concern to governments automotive manufacturers and equipment suppliers especially technology that has significant potential to enhance safety. To be acceptable new technology must be useful and satisfying to use. If not drivers will not want to have it in which case it will never achieve the intended safety benefit. Even if they have the technology drivers may not use it if it is deemed unacceptable or may not use it in the manner intended by the designer. At worst they may seek to disable it Provided by publisher