Designing brand identity : an essential guide for the whole branding team A revised new edition of the bestselling toolkit for creating building and maintaining a strong brand. From research and analysis through brand strategy design development through application design and identity standards through launch and governance Designing Brand Identity Fourth Edition offers brand managers marketers and designers a proven universal five phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world class brands this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding including social networks mobile devices global markets apps video and virtual brands. Features more than 30 all new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven universal five phase process and methodology for creating and implementing effective brand identity