Marketing knowledge management : managing knowledge in market oriented companies Market orientation and organizational knowledge Organizational knowledge and marketing knowledge Marketing knowledge : a model for management The emersion of marketing knowledge The generation of marketing knowledge The sharing and use of marketing knowledge Conclusion : A marketing knowledge management strategy and new roles for the marketing function Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in todays markets competitive advantage is achieved by companies which are knowledge based and market oriented