Making massive small change : building the urban society we want The key to fixing our broken patterns of urban development does not lie in grand plans or giant projects; rather it lies in the collective wisdom and energy of people harnessing the power of many small ideas and actions to make a big difference. We call this making Massive Small change. In an increasingly complex and changing world where global problems are felt locally the systems we use to plan design and build our urban neighborhoods are failing. For three generations governments the world over have tried to order and control the evolution of cities through rigid top down action. Yet master plans lie unfulfilled housing is in crisis the environment is under threat and the urban poor have become poorer. The system is not broken: it was built this way. And governments alone cannot solve these problems. But there is another way the Massive Small way a concept developed by Kelvin Campbell the innovative founder of Urban Initiatives an internationally recognized urban design practice based in London and curator of Smart Urbanism [Massive Small] one of the largest LinkedIn communities in the field of online urbanism