An analysis of cultural entrepreneurship : a balance between culture and business within media art Media artists have been struggling for financial survival ever since media art came into being. The non material value of the artwork a provocative attitude towards the traditional arts world and originally anti capitalist mindset of the movement makes it particularly difficult to provide a constructive solution. However a cultural entrepreneurial approach can be used to build a framework in order to find a balance between culture and business while ensuring that the cultural mission remains the top priority.