The college cost disease : higher cost and lower quality College cost per student has been on the rise at a pace that matches or exceeds healthcare costs. Unlike healthcare though teaching quality has declined and rapidly rising costs and declining quality are not trends easily forgiven by society. The College Cost Disease addresses these problems providing a behavioral framework for the chronic cost quality consequences with which higher education is fraught. Providing many compelling insights into the issues plaguing higher education Robert Martin expounds upon H.R. Bowens revenue theory of cost by detailing experience good theory the principal agent problem and non profit status