Storytelling with data : a data visualization guide for business professionals Title page Copyright Dedication Foreword Note Acknowledgments About the Author Introduction Bad graphs are everywhere We arent naturally good at storytelling with data Who this book is written for How I learned to tell stories with data How youll learn to tell stories with data: 6 lessons Illustrative examples span many industries Lessons are not tool specific How this book is organized Chapter 1 the importance of context Exploratory vs. explanatory analysis Who what and how Who What How The narrative structure The power of repetition Tactics to help ensure that your story is clear In closing Chapter 8 pulling it all together Lesson 1: understand the context Lesson 2: choose an appropriate display Lesson 3: eliminate clutter Lesson 4: draw attention where you want your audience to focus Lesson 5: think like a designer Lesson 6: tell a story In closing Chapter 9 case studies CASE STUDY 1: Color considerations with a dark background CASE STUDY 2: Leveraging animation in the visuals you present CASE STUDY 3: Logic in order CASE STUDY 4: Strategies for avoiding the spaghetti graph CASE STUDY 5: Alternatives to pies In closing Chapter 10 final thoughts Where to go from here Building storytelling with data competency in your team or organization Recap: a quick look at all weve learned In closing Bibliography Index EULA Who what and how: illustrated by example Consulting for context: questions to ask The 3 minute story & Big Idea Storyboarding In closing Chapter 2 choosing an effective visual Simple text Tables Graphs Points Lines Bars Area Other types of graphs To be avoided In closing Chapter 3 clutter is your enemy! Cognitive load Clutter Gestalt principles of visual perception Lack of visual order Non strategic use of contrast Decluttering: step by step In closing Chapter 4 focus your audiences attention You see with your brain A brief lesson on memory Preattentive attributes signal where to look Size Color Position on page In closing Chapter 5 think like a designer Affordances Accessibility Aesthetics Acceptance In closing Chapter 6 dissecting model visuals Model visual #1: line graph Model visual #2: annotated line graph with forecast Model visual #3: 100% stacked bars Model visual #4: leveraging positive and negative stacked bars Model visual #5: horizontal stacked bars In closing Chapter 7 lessons in storytelling The magic of story Constructing the story