Scheelite and zircon : brightness colour and NIR reflectance in ceramics Scheelite and zircon structure properties and applications Sheelite and zircon as ceramic opacifiers Concept of ceramic pigment : cool and photocatalytic pigments Mechanism of colour in ceramic pigments Ceramic pigments historical context The zircon pigment family The scheelite pigment family Comparative performance as cool and photocacatalytic pigments. The subject of this book is the analysis of the performance in ceramics of scheelite (CaWO4) and zircon (ZrSiO4). The aesthetics of glazed ceramics and paints depends to a large extent on the so called opacifiers that give them brightness and pigments that give them color. At present zircon ZrSiO4 is the main opacifier of industrial ceramic glazes and the base of a widely used pigment palette (cyan of vanadium in zircon magenta of hematite in zircon and yellow of praseodymium in zircon). Likewise scheelite CaWO4 can be used as a good opacifier by addition to glazes and is the basis of another family of inorganic pigments. These pigments are analyzed from the perspective of their cooling capacity of buildings and urban environments associated with their high reflectance of solar NIR radiation (700 2500 nm) as well as a certain photocatalytic capacity over organic substrates and NOx; therefore surfaces with these pigments show a certain air purification capacity producing cleaner and cooler environments allowing a saving in the use of air conditioning and a moderation of the so called urban heat island effect. In short the brightness color and NIR reflectance for cool surfaces in paints and ceramics using scheelite and zircon chemistry are discussed