The art of SEO : [mastering search engine optimization] Four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting edge techniques for planning and executing a comprehensive SEO strategy. In this book you will explore the underlying theory behind SEO and how search engines work learn the steps you need to prepare for execute and evaluate SEO initiatives examine a number of advanced strategies and tactics understand the intricacies involved in managing complex SEO projects learn whats necessary to build a competent SEO team with defined roles and glimpse the future of search and what lies ahead for the SEO industry. Publishers description