The psychology of moviegoing : choosing viewing and being influenced by films Here we are looking at how psychological theory can help us understand a common behavior going to the movies. We investigate what psychologists have discovered about how we choose a movie how we process the sounds and images of movies and how movies may influence our behaviors after we leave the theater or turn off the screen Choosing a movie. Personality and movie choice Emotion and mood The social context of choosing and viewing movies Experiencing the movie. Sensation and perception Learning from the screen Cognitive psychology and understanding movies After the movie. Selling watches changing hearts and minds Depictions of the mentally ill therapists and therapy Epilogue.