A delicious life : new food entrepreneurs Creative young people who used to want to work at start ups advertising agencies or investment banks are now increasingly likely to become organic farmers beekeepers speak easy bartenders or owners of mom and pop grocery stores Inspired by heartfelt passion and an uncompromising commitment to quality a new generation of entrepreneurs from around the world is putting their skills to work at preserving local culinary traditions brewing the best beer preparing exceptional marmalades or rescuing heirloom varieties of apples A Delicious Life presents the protagonists of this new food movement and offers a look into their world as well as their kitchens gardens stores and workshops While some are rediscovering long forgotten ingredients or cooking methods others are researching and developing inventive new recipes The book features designers who are integrating food and culinary rituals into their creations as well as publishers of so called foodzines who are documenting the latest innovations in charming ways In addition to introducing the aforementioned personalities A Delicious Life also showcases the changing visual culture of todays foodists including a selection of packaging design