Sketching user experiences : getting the design right and the right design Bill Buxton and I share a common belief that design leadership together with technical leadership drives innovation. Sketching prototyping and design are essential parts of the process we use to create new products. Bill Buxton brings design leadership and creativity to Microsoft. Through his thought provoking personal examples he is inspiring others to better understand the role of design in their own companies Bill Gates Chairman Microsoft Informed design is essential. While it might seem that Bill Buxton is exaggerating or kidding with this bold assertion neither is the case. In Bill Buxton and I share a common belief that design leadership together with technical leadership drives innovation. Sketching prototyping and design are essential parts of the process we use to create new products. Bill Buxton brings design leadership and creativity to Microsoft. Through his thought provoking personal examples he is inspiring others to better understand the role of design in their own companies Bill Gates Chairman Microsoft Informed design is essential. While it might seem that Bill Buxton is exaggerating or kidding with this bold assertion neither is the case. In an impeccably argued and sumptuously illustrated book design star Buxton convinces us that design simply must be integrated into the heart of business Roger Martin Dean Rotman School of Management University of Toronto Design is explained with the means and manner for successes and failures illuminated by engaging stories true examples and personal anecdotes. In Sketching User Experiences Bill Buxton clarifies the processes and skills of design from sketching to experience modeling in a lively and informative style that is rich with stories and full of his own heart and enthusiasm. At the start we are lost in mountain snows and northern seas but by the end we are equipped with a deep understanding of the tools of creative design. Bill Moggridge Cofounder of IDEO and author of Designing Interactions Like any secret society the design community has its strange rituals and initiation procedures. Bill opens up the mysteries of the magical process of design taking us through a land in which story telling orange squeezers the Wizard of Oz I pods avalanche avoidance bicycle suspension sketching and faking it are all points on the design pilgrims journey. There are lots of ideas and techniques in this book to feed good design and transform the way we think about creating useful stuff. Peter Gabriel I love this book. There are very few resources available that see across and through all of the disciplines involved in developing great experiences. This is complex stuff and Buxtons work is both informed and insightful. He shares the work in an intimate manner that engages the reader and you will find yourself nodding with agreement and smiling at the poignant relevance of his examples. Alistair Hamilton Symbol Technologies NY Books that have proposed bringing design into HCI are aplenty though books that propose bringing software in to Design less common. Nevertheless Bill manages to skilfully steer a course between the excesses of the two approaches and offers something truly in between. It could be a real boon to the innovation business by bringing the best of both worlds: design and HCI. Richard Harper Microsoft Research Cambridge There is almost a fervor in the way that new products with their rich and dynamic interfaces are being released to the public typically promising to make lives easier solve the most difficult of problems and maybe even make the world a better place. The reality is that few survive much less deliver on their promise. The folly An absence of design and an over reliance on technology alone as the solution. We need design. But design as described here depends on different skillsets each essential but on their own none sufficient. In this rich ecology designers are faced with new challenges challenges that build on rather than replace existing skills and practice. Sketching User Experiences approaches design and design thinking as something distinct that needs to be better understood by both designers and the people with whom they need to work in order to achieve success with new products and systems. So while the focus is on design the approach is holistic. Hence the book speaks to designers usability specialists the HCI community product managers and business executives. There is an emphasis on balancing the back end concern with usability and engineering excellence (getting the design right) with an up front investment in sketching and ideation (getting the right design). Overall the objective is to build the notion of informed design: molding emerging technology into a form that serves our society and reflects its values. Grounded in both practice and scientific research Bill Buxtons engaging work aims to spark the imagination while encouraging the use of new techniques breathing new life into user experience design. . Covers sketching and early prototyping design methods suitable for dynamic product capabilities: cell phones that communicate with each other and other embedded systems smart appliances and things you only imagine in your dreams . Thorough coverage of the design sketching method which helps easily build experience prototypes without the effort of engineering prototypes which are difficult to abandon . Reaches out to a range of designers including user interface designers industrial designers software engineers usability engineers product managers and others . Full of case studies examples exercises and projects and access to video clips (www.mkp.com sketching) that demonstrate the principles and methods. About the Author Trained as a musician Bill Buxton began using computers over thirty years ago in his art. This early experience both in the studio an on stage helped develop a deep appreciation of both the positive and negative aspects of technology and its impact. This increasingly drew him into both design and research with a very strong emphasis on interaction and the human aspects of technology. He first came to prominence for his work at the University of Toronto on digital musical instruments and the novel interfaces that they employed. This work in the late 70s gained the attention of Xerox PARC where Buxton participated in pioneering work in collaborative work interaction techniques and ubiquitous computing. He then went on to become Chief Scientist of SGI and Alias Wavefront where he had the opportunity to work with some of the top film makers and industrial designers in the world. He is now a principal researcher at Microsoft Corp. where he splits his time between research and helping make design a fundamental pillar of the corporate culture. * Covers sketching and early prototyping design methods suitable for dynamic product capabilities: cell phones that communicate with each other and other embedded systems smart appliances and things you only imagine in your dreams * Thorough coverage of the design sketching method which helps easily build experience prototypes without the effort of engineering prototypes which are difficult to abandon * Reaches out to a range of designers including user interface designers industrial designers software engineers usability engineers product managers and others * Full of case studies examples exercises and projects and access to video clips that demonstrate the principles and methods.