Gamification by design : implementing game mechanics in web and mobile apps What do Foursquare Zynga Nike+ and Groupon have in common These and many other brands use gamification to deliver a sticky viral and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer facing website or mobile app. Youll learn how to use core game concepts design patterns and meaningful code samples to create a fun and captivating social environment P. [4] of cover