The Internet as a technology based ecosystem : a new approach to the analysis of business markets and industries This book examines and critiques classical approaches to strategic analysis whilst exploring alternative methods which utilise ecosystem and platform concepts as well as chaos and complexity theories. The innovative study provides a critique of the neoclassical Newtonian school of strategy and proves it to be largely inappropriate as a decision making methodology in todays internet based market. By developing a new biological hydrothermal vent model in which analogical comparisons are made with the Information Communication Technology (ICT) sector the chapters challenge existing paradigms of competitive advantage and analyse the extent to which the Internet can be considered to be an ecosystem in its own right. The Internet as a Technology Based Eco System offers a range of alternative models and analytical frameworks for the analysis of internet based technology companies in the twenty first century creating a valuable tool for students and academics undertaking research in strategy technology and electronic engineering The relevance of the rational classical approach to strategy in the ICT sector the strategy process The relevance of the rational classical approach to strategy in the ICT sector the strategy content approach A systems view of strategy complexity chaos theory and poised strategy Ecosystems thinking and modern platform based ecosystem theory The development of the hydrothermal vent (HTV) ecosystem model Summary & conclusion