Writing for news media : the storytellers craft Writing for News Media is a down to earth guide on how to write news stories for online print and broadcast audiences. It celebrates the craft of storytelling arguing for its continued importance in a modern newsroom. With dynamism and humour Ian Pickering a journalist with 30 years experience offers readers practical advice on being a news journalist with step by step guidance on creating a great story and writing the perfect news copy. Chapters include: extracts from published news articles to help illustrate the dos and donts of storytelling; the ten golden rules for putting together a successful news article including 2. Know your audience 3. Nail the intro 6. Keep it simple and 9. Knock out the niggles; instruction on writing stories for different specialist subjects including politics court cases economics funnies and celebrity; help for readers on how to write for broadcast news journalism; tips on how to avoid common style and grammar mistakes with a special section on using quotations; glossaries covering a range of different aspects of news journalism like online media types of news story typesetting and broadcasting. This is an instructive and insightful manual which champions brilliant writing and an exemplary use of English. It introduces a set of key creative and analytical techniques that will help students of journalism and young professionals hone and refine their story writing skills