Handbook of research on consumerism and buying behavior in developing nations Foreword Preface Acknowledgment Consumer behaviour in developing nations : a conceptual overview Ayantunji Gbadamosi University of East London UK Customer perceived value of frequent flyer programmes : an empirical study of airline passengers in China Zhibin Lin Northumbria University UK Rose Quan Northumbria University UK Consumers attitudes towards debt : an empirical evidence from Morocco Nicholas Hamelin S P Jain School of Global Management: Dubai Singapore Sydney Ayantunji Gbadamosi University of East London UK Sofia Mohaouchane Al Akhawayn University in Ifrane Morocco Imane Benelkaid Al Akhawayn University in Ifrane Morocco Perfume consumption in India : an exploratory study David James Bamber University of Bolton UK Clay Alex Gransden Liverpool Hope University UK Swati Aisha Beg Liverpool Hope University UK Market receptiveness and product positioning model of Chinese firms in emerging markets Olukayode Ojo Iwaloye Macau University of Science and Technology Macau Guicheng James Shi Macau University of Science and Technology Consumer acculturation and implications for brand preferences Rohini Vijaygopal The Open University UK Consumption of landed properties in Africa : the mediating role of culture Sanya Ojo University of East London UK Technology is transforming shopping behavior : in store mobile technology usage Süphan Nasr Istanbul Universitesi Iktisat Fakultesi Isletme Bolumu Turkey Bengi Kurtulu Istanbul University Turkey Consumer adoption of e government in South Africa : barriers solutions and implications Richard Shambare Tshwane University of Technology South Africa Social media engagement : reshaping the consumption patterns of generation y Caribbean and Latin American consumers Kathy Ann P Fletcher University of East London UK Christiana M Emmanuel Stephen University of East London UK Sales promotional strategies and buying behavior in an emerging market at the post recession period Süphan NASIR Istanbul University Turkey Esra BAL Istanbul University Turkey Neuromarketing and the potential application of scientific methods in measuring consumer behaviour Cynthia A. BULLEY CENTRAL UNIVERSITY Ghana Veronica Adu Brobbey University of Education Winneba Ghana Esther O. Duodu ABL Intel Consulting Ltd. Ghana Exploring the changing role of children as consumers in India : are they learning from US or teaching US Adya Sharma Symbiosis International University India Consumer protection in sub Saharan Africa : an exploration of big tobacco marketing practices Nnamdi O Madichie London School of Business & Management UK Abdullah Promise Opute GPROM Academic & Management Solutions JUamfF Investments Limited Ethically questionable behavior and consumerism in Uganda : a survey of university students Isaac Wasswa Katono Uganda Christian University Uganda Social class and consumer behaviour in sub Saharan Africa : implications for cross cultural marketing Ayodele Oniku University of Lagos Nigeria Consumer values and green products consumption in Malaysia : a structural equation modelling approach Brahim Chekima Universiti Malaysia Sabah Malaysia Sustainable consumption and social institutions : setting a research agenda for India Neha Purushottam University of South Africa South Africa Sustainable consumption and green marketing in developing countries contemporary perspectives on Nigeria and Kenya as case studies Abiodun Elijah Obayelu Federal University of Agriculture Abeokuta Ogun State Nigeria Correlates of political consumption in Africa Emmanuel Adugu University of West Indies Compilation of references About the contributors Index