Product design and development Treating such contemporary design and development issues as identifying customer needs design for manufacturing prototyping and industrial design Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing design and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives reflecting the current industry toward designing and developing products in cross functional teams This book contains material developed for use in the interdisciplinary courses on product development that we teach. Participants in these courses include graduate students in engineering industrial design students and MBA students. While we aimed the book at interdisciplinary graduate level audiences such as this many faculty teaching graduate and undergraduate courses in engineering design have also found the material useful. Product Design and Development is also for practicing professionals. Indeed we could not avoid writing for a professional audience because most of our students are themselves professionals who have worked either in product development or in closely related functions. This book blends the perspectives of marketing design and manufacturing into a single approach to product development. As a result we provide students of all kinds with an appreciation for the realities of industrial practice and for the complex and essential roles played by the various members of product development teams. For industrial practitioners in particular we provide a set of product development methods that can be put into immediate practice on development projects