Monster metaphors : when rhetoric runs amok This book explores ways in which common metaphors can play a detrimental role in everyday life; how they can grow in outsized importance to dominate their respective terrains and push out alternative perspectives; and how forms of resistance might act to contain their dominance. The volume begins by unpacking the dynamics of metaphors their power and influence and the ways in which they are bolstered by other rhetorical devices. Adams draws on four case studies to illustrate their destructive impact when they eclipse other points of view metaphors of mental illness; metaphors of free flowing markets; metaphors of the mind as a mirror; and metaphors of male superiority. Taken together these examples prompt further reflection on the beneficiaries of these monster metaphors and how they promote such metaphors to serve their own interests but also on ways forward for challenging their dominance strategies for preventing their rise and ways of creating space for alternatives. This book will be of interest to scholars interested in the study of metaphor across such fields as linguistics rhetoric and media studies