Information communication 2. Basic concepts of information communication 2.1 Classification of information communication 2.2 Implications of information communication 2.3 Information communication behaviors 2.4 Components of information communication 3. Models of information communication 3.1 Shannon Weaver models of communication 3.2 Lasswells 5W model 3.3 Schramms model 3.4 Vickerys S C R model 3.5 Mikhailovs model of scientific exchange Case 1: Six degrees of separation and Small world Case 2: Appearance and development of social network site Case 3: Wikipedia: collaborative communication Case 4: A new network communication tool: the microblog Bibliography Author biography 6. The realization and impediments of information communication 6.1 Realization process of information communication 6.2 Impediments: information variance 6.2.1 Information distortions 6.2.2 Information additions 6.3 Impediments: information disorder 6.4 Impediments: information fidelity and redundancy 6.4.1 Information fidelity 6.4.2 Information redundancy This book introduces fundamentals of information communication. At first concepts and characteristics of information and information communication are summarized. And then five classic models of information communication are introduced. The mechanisms and fundamental laws of the information transmission process are also discussed. In order to realize information communication impediments in information communication process are identified and analyzed. For the purpose of investigating implications of Internet information communication patterns and characteristics of information communication in the Internet and Web 2.0 environment are also analyzed. In the end case studies are provided for readers to understand the theory 1. On information 1.1 Concept of information 1.2 Characteristics of information 1.3 Classification of information 1.4 Data information and knowledge in information chains 4. Mechanisms of information communication 4.1 Formation of social information stream 4.2 Warehouse of information communication 4.3 Direct communication and indirect communication 4.4 Four modes of information transmission 7. Application: internet information communication 7.1 Rise of internet information communication 7.2 Schema and characteristics of internet information communication 7.2.1 Schema of internet information communication 7.2.2 Formal and informal communications in the internet environment 7.2.3 Warehouses for internet information communication 7.3 Information communication in the Web 2.0 environment 7.3.1 Definition and features of Web 2.0 7.3.2 Communication tools and applications of Web 2.0 7.3.3 Impact of Web 2.0 over internet information communication 7.4 Mobile information communication 5. The law of information transmission: conservation and diffusion 5.1 The conservation of information 5.2 The diffusion of information 5.2.1 Multi directional symmetry in information diffusion 5.2.2 Law of diminishing density in information transmission