The dynamics of the eco efficient economy : environmental regulation and competitive advantage Entrepreneurs and managers are increasingly aware that the environment can be both a threat and an opportunity to their current economic activities. This timely book discusses the question of environmental performance versus corporate practices and finds that environmental considerations can have a positive effect on business. The perception of the environment as a means to achieve competitive advantage for companies is a relatively recent phenomenon. The contributors address how to create institutional environments that stimulate businesses to integrate the environment in strategic decision making and thereby promote eco efficiency. Together they build a convincing argument that the economy environment trade off is a false stalemate: societal and market forces may impact on the environment and on business in positive neutral or negative ways. The authors use evidence from the United States and Europe to demonstrate that environmental considerations can have a positive effect on the competitive advantage of firms. This book draws together three fields environmental economics environmental regulation and strategic management and will be of great interest to scholars and practitioners working in these areas