Data mining techniques : for marketing sales and customer relationship management Why and what is data mining The virtuous cycle of data mining Data mining methodology and best practices Data mining applications in marketing and customer relationship management The lure of statistics: data mining using familiar tools Decision trees Artificial neural networks Nearest neighbor approaches : memory based reasoning and collaborative filtering Market basket analysis and association rules Link analysis Automatic Cluster detection Knowing when to worry: hazard functions and survival analysis in marketing Genetic algorithms Data mining throughout the customer life cycle Data warehousing OLAP and data mining Building the data mining environment Preparing data for mining Putting data mining to work