Private law nudging and behavioural economic analysis : the mandated choice model Behavioral economic analysis of law (or behavioral law and economics) and paternalistic interference Sunstein and Thalers nudge theory the steering of peoples behavior by means of default or opt out rules and the promotion of a mild or libertarian Beyond defaults opt out or opt in systems : The recourse to the visible The withdrawal right pursuant to Directive 2011 83 EU and the application of the mandated choice model The clause as is where is in a sales contract and the application of the mandated choice model Strict product liability and mandated choice model : Why are they incompatible Final Remarks : The philosophical foundations of freedom of choice and personal autonomy and the specific affiliation of the mandated choice model to them.