Developing new food products for a changing marketplace The food industry in the United States John B. Lord Product policy and goals John B. Lord New product failure and success John B. Lord The food product development process Marvin J. Rudolph Food product concepts and concept testing John Lord Consumer driven product design of foods and beverages : methods mind sets metrics Howard R. Moskowitz Matthias Silcher Jeffrey Ewald and Jacqueline Beckley New product organizations : high performance team management for a changing environment Robert E. Smith and John W. Finley Food science technology and engineering overview for food product development Romeo T. Toledo and Aaron L. Brody Development of packaging for food products Aaron L. Brody New food products : technical development Stanley Segall Innovative new food products : technical development in the laboratory Alvan W. Pyne Improving the success rate of new food product introductions Mark Thomas Consumer sensory testing for food product development Anna V. A. Resurreccion The scale up and commercialization of new food products Traci L. Morgan and Michelle M. Depp Response surface methodology (RSM) : an efficient approach for statistical data analysis modeling and process & product optimization Manjeet Chinnan Shelf life of packaged foods : its measurement and estimation Gordon L. Robertson Toward the development of an integrated packaging design methodology : quality function deployment : an introduction and example Stephen A. Raper Shaping a brand through package design Christopher K. Bailey Geralyn Christ ONeill Public policy issues Eric F. Greenberg Launching the new product John B. Lord