Common innovation : how we create the wealth of nations Professor Swann summarizes the core thesis of his book beautifully in his concluding remarks: ... common innovation is about how we ordinary people create the wealth of nations. Business has no monopoly of innovation or of wealth creation. I applaud Swanns thoughtful efforts to move forward our understanding of this understudied yet very important topic! Eric von Hippel T Wilson Professor of Innovation Management MIT Sloan School of Management US. In his challenging new book Common Innovation Peter Swann argues that innovation and wealth creation are not the monopoly of business but the contribution of ordinary people. Joseph Schumpeter the pioneer of innovation research described business innovation as a perennial gale of creative destruction whereas common innovation is by comparison a gentle and benign breeze. In common innovation the ordinary citizen is centre stage and business is quite peripheral. Building upon the pioneering work of Eric von Hippel on democratic and user led innovation this book goes a step further offering essential comparisons between business and common innovation real and material wealth and oikonomia and the outer economy. Analyses and examples of the destructive side of business innovation accompany Swanns illustration of the benign breeze of common innovation and a powerful and exciting new role for Leontief models is introduced. This book will be of great interest to scholars and students seeking a more expansive and insightful understanding of the economics of innovation and wealth 1. Introduction 2. M wealth and R wealth 3. B innovation and C innovation 4. Oikonomia and the outer economy 5. The values of innovation 6. Analytical framework 7. Wide frames and the Luddites 8. The division of labour 9. Online and local booksellers 10. Software innovation and e waste 11. Parkinsons law of traffic 12. Innovation and consumerism 13. High frequency trading 14. Summary of part II 15. Introduction to part III 16. Consumption and the home 17. Natural environment 18. Socio economic environment 19. Education 20. Arts 21. Science 22. Health 23. Business and the marketplace 24. No business monopoly 25. Many routes to wealth creation 26. C innovation and the future