Elementary schoolers meet media literacy : how teachers can bring economics media and marketing to life This teaching manual supplies lessons designed for elementary students (grades 1 5) that establish a concrete foundation for skill building in recognizing deconstructing evaluating and choosing for themselves whether to accept a tangible product or intangible message. Students will learn to become active rather than passive receivers of messaging providing a gateway for them to then hone their media literacy skills further as they develop more abstract analytical proficiency Chapter 1: Can Elementary Students Learn Economics and Media LiteracyChapter 2: Marketing & Media: The Twin Pillars of American SocietyChapter 3: Introduction to Basic Economics (The Objective Study of Choice)Chapter 4: Behavioral Economics (How we are Nudged While Making our Choices)Chapter 5: Coolness: The Super NudgeChapter 6: Seeking Media Lits Holy GRAIL ( Consumer Demographics)Chapter 7: An Age old Question (Age and Consumerism)Chapter 8: Childs Play or Childs Pay (Children Consumerism and Media)Chapter 9: Media Literacy Relativity and Persuasion Chapter 10: Telling the Truth