Identity of cities and city of identities This book explores the hybridity of urban identities in multiple dimensions and at multiple scales how they form as catalysts and mechanisms for urban transitions and how they develop as city branding strategies and urban regeneration methods. Due to rapid globalisation the notion of identity has become scarcer more fragile and inarguably more important. Given the significance of place and displacement for contemporary everyday life and the continuous advancement of technologies identifying relations and values that define humans and their environments in various ways has become crucial. Divided into seven chapters this book provides extensive coverage of ‘urban identity’ an often overlooked topic in the fields of urbanism urban geography and urban design. It approaches the topic from a novel dual perspective by exploring cities with tangible commonalities and shared strategies for refining their identities and by highlighting cities and urban environments characterised by multiple identities. Based on a decade of research in this field the book provides a multi disciplinary perspective on urban identity. In addition to comprehensive information for students it offers a key reference guide for urbanists urban designers and geographers architectural and urban practitioners decision makers and governing bodies involved in urban development strategies. Introduction to Notion of Identity Identity and the City Urban Identity Human and Environment Place Temporary and Temporality Reflecting on Urban Identities Identity of Cities and City of Identities: Examples Urban Identity Matters.