Responding to Student Expectations Todays university students are drawn from a highly diverse set of backgrounds. Students appear in various guises as citizens consumers and clients. They are fitting university study around increasingly busy lives often alongside paid employment. In many countries students are paying more for their university education and expect high levels of standards and service. Universities are institutions with multiple roles and must balance the needs and demands of their students with the expectations placed upon them by government industry and the wider community. Such a balance must be struck