Industrial organization Output price and markup dispersion in micro data : the roles of producer heterogeneity and noise Mark J. Roberts Dylan Supina Strategic vertical contracting with endogenous number of downstream divisions Kamal Saggi Nikolaos Vettas Why people buy liability insurance under the rule of simple negligence Keith J. Crocker Neil Doherty Behavior based price discrimination and consumer switching Maria Arbatskaya Transaction cost economics and the organization of agricultural transactions Scott E. Masten A strategic search model of technology adoption and policy Heidrun C. Hoppe Applying the rule of reason to maximum resale price fixing : Albrecht Roger D. Blair James M. Fesmire Richard Romano Rigid monopoly prices Mark Stegeman Minimum quality standards in a horizontally differentiated market John W. Maxwell Strategic delegation in cournot oligopoly with incomplete information Guido Merzoni Quotas and tariffs with endogenous conduct Raymond J. Deneckere Dan Kovenock Yong Yeop Sohn Strategic advertising and pricing in e commerce Dale O. Stahl. Volume 9 is entitled Industrial Organization and is the ninth volume in the series Advances in Applied Microeconomics. This series provides a forum in which researchers may disseminate frontier research in applied microeconomics to include both theoretical and empirical contributions in applied areas such as industrial organization consumer and producer behavior public economics natural resources and other applied microeconomic fields. Volumes are published along themes and contain theoretical papers that apply state of the art theory to model important real world phenomenon as well as empirical papers that examine such phenomenon Volume 9 is entitled Industrial Organization and is the ninth volume in the series Advances in Applied Microeconomics. This series provides a forum in which researchers may disseminate frontier research in applied microeconomics to include both theoretical and empirical contributions in applied areas such as industrial organization consumer and producer behavior public economics natural resources and other applied microeconomic fields. Volumes are published along themes and contain theoretical papers that apply state of the art theory to model important real world phenomenon as well as empirical papers that examine such phenomenon