The product field reference guide Produktgestaltung Produktdesign Management. Business innovation product thinking Methode Produkt Positionierung Markt. productfield.com: The Product Field is a comprehensive model and tested toolbox for product thinking. The Product Field helps you : create a shared understanding of product thinking; survey and navigate the context you’re working in; design and refine your value proposition; identify potential for improvement and the tools to realize it; stay honest escape delusions and avoid blind spots.