Design and marketing of new products A complete and practical how to exploration of each step in the strategy opportunity identification design testing launch and profit management stages of new product development. Revision of over 75% of the book ... offers a managerial focus with an emphasis on understanding the issues and solving the problems by implementing a variety if state of the art methods and perspectives ... integrates marketing R&D production engineering and financial aspects of new product design and marketing ... uses real world examples to illustrate issues and solutions.