Tourism planning and destination marketing Destination marketing relies on planning organisation and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in depth understanding of the tourism marketing environment including destination branding distribution channels etourism digital media and sustainable and responsible tourism practices. It is a useful guide for tourism marketers including destination management organisations (DMOs) who are increasingly using innovative tools and evolving technologies to engage with prospective visitors. Moreover this title sheds light on the latest developments in travel hospitality festivals and events as the contributing authors have critically analysed the global tourism marketing environments that comprise a wide array of economic socio cultural technological and environmental realities. This book explores advances in tourism planning and destination marketing theory for the interest of both researchers and scholars. Furthermore it is an invaluable resource for a wide range of industry practitioners including consultants senior executives and managers who work for destination management organisations tourism offices hotels inbound outbound tour operators and travel agents