Analyzing the strategic role of social networking in firm growth and productivity The management and performance of social media initial public offerings (IPOs): a case study analysis Piotr Wisniewski Strategic role of consumer moments of truth: a marketing challenge in mobile communities Lukasz Lysik [and 3 others] Social media in crisis communication: the Lance Armstrong saga Maria Hopwood Hamish McLean The business of advocacy: a case study of Greenpeace Kiru Pillay Manoj Maharaj Social media participation and citizenship: new strategic directions Richard Bull Monica Pianosi Generation Y and internet privacy: implication for commercialization of social networking services Zdenek Smutny Vaclav Janoscik Radim Cermak Social media for growing collective intelligence in online communities Skarzauskiene Aelita Ruta Tamosiunaite A tale of two banks: customer services on Facebook Nurdilek Dalziel Janet Hontoir With a little help from my friends: the Irish radio industrys strategic appropriation of Facebook for commercial growth Daithi McMahon How social media offers opportunities for growth in the traditional media industry: the case of travel journalism Andrew Duffy Social media in micro SME documentary production Friedrich H. Kohle The role of social media in shaping marketing strategies in the airline industry Deniz Akçay Can the use of social media be useful in universities career services: an overview of five European countries Ginevra Gravili This book examines the role of social media technology in organizational settings to promote business development and growth highlighting a range of relevant discussions from the public and private sectors Provided by publisher. Strategic role of social networking and personal knowledge management competencies for future entrepreneurs Oliana Sula Tiit Elenurm Key success factors of using social media as a learning tool Alexander K. Kofinas Abdallah Al Shawakbeh Andriew S. Lim Desperately seeking customer engagement: the five sources model of brand value on social media Inna P Piven Michael Breazeale The emergence of social media as a contemporary marketing practice T. Solomon R. Peter Getting new business contacts in foreign markets through social networking sites: perspectives from professionals of Basque region in Spain Aitziber Nunez Zabaleta Elena Olabarri Sergio Monge Benito Manually profiling egos and entities across social media platforms: evaluating shared messaging and contents user networks and metadata Shalin Hai Jew Finding information faster by tracing my colleagues trails: a reference algorithm for enterprise search Patrick Winter Michael Schulz Tobias H. Engler Professional and business applications of social media platforms Kijpokin Kasemsap