The Netflix effect : technology and entertainment in the 21st century Machine generated contents note: Part I: Game Changing Debates Chapter One Netflixs Red Revolution (Cameron Lindsey New York University USA) Chapter Two Disrupting Game changers: Economic Adversaries and New Media Historiography (Gerald Sim Florida Atlantic University USA) Chapter Three When Elephants Fight: Netflix Net Neutrality and the Public Interest (Lyell Davies City University of New York USA) Chapter Four Smartest Guys in the Room: Framing Media Regulation through Netflix (Alison Novak Temple University USA) Part II: (Dis)Empowering Users Chapter Five Netflix and the Myth of Choice Participation Autonomy (Sarah Arnold Falmouth University UK) Chapter Six Imaginative Indices and Deceptive Domains: Examining Netflixs Categories and Genres (Daniel Smith Rowsey California State University Sacramento USA) Chapter Seven From Genres to Micro Tags: Reverse Engineering Cinematic Taste (Neta Alexander New York University USA) Chapter Eight Netflix and the Documentary Boom (Sudeep Sharma University of California Los Angeles USA) Part III: Binging Practices Chapter Nine Forward is the Battle Cry : Binge Viewing Netflixs House of Cards (Casey McCormick McGill University Canada) Chapter Ten Binge Watching Noir at Home: Reimagining Cinematic Reception and Distribution via Netflix (Sheri Chinen Biesen Rowan University USA) Chapter Eleven The Cognitive Psychological Effects of Binge Watching: Is Netflix Ruining Viewer Empathy for Popular Television (Zachary Snider Bentley University USA) Part IV: Facing the Future Chapter Twelve Risk Representation and Netflixs Orange is the New Black (Brittany Farr University of Southern California USA) Chapter Thirteen Invading Europe: Netflixs Expansion to the European Market A German Case Study (Christian Stiegler Karlschochschule International University Germany) Chapter Fourteen Streaming Trans Atlantic: Netflix Imported Drama and the British Digital Television Ecology (Sam Ward University of Nottingham UK) Chapter Fifteen From Online Video Stores to Global Internet TV Networks: Netflix and the Future of Home Entertainment (Kevin McDonald California State University Northridge USA) Bibliography Index The Netflix Effect examines the scope and influence of Netflix a company at the forefront of the changing relationships between media and technology Netflix is the definitive media company of the 21st century. It was among the first to parlay new Internet technologies into a successful business model and in the process it changed how consumers access film and television. It is now one of the leading providers of digitally delivered media content and is continually expanding access across a host of platforms and mobile devices. Despite its transformative role however Netflix has drawn very little critical attention far less than competitors such as YouTube Apple Amazon Comcast and HBO. This collection addresses this gap as the essays are designed to critically explore the breadth and diversity of Netflixs effect from a variety of different scholarly perspectives a necessary approach considering the hybrid nature of Netflix; its inextricable links to new models of media production and distribution to new modes of viewer engagement and consumer behavior its relationship to existing media conglomerates and consumer electronics to its capabilities as a web based service provider and data network and to its reliance on a broader technological infrastructure. Marking the first scholarly work to address its significance The Netflix Effect provides a critical framework for understanding the companys specific strategies as well as its broader social economic and cultural impact.