Red pilled the allure of digital hate Hate is being reinvented. Over the last two decades online platforms have been used to repackage racist sexist and xenophobic ideologies into new sociotechnical forms. Digital hate is ancient but novel deploying the Internet to boost its allure and broaden its appeal. To understand the logic of hate Luke Munn investigates four objects: 8chan the cesspool of the Internet QAnon the popular meta conspiracy Parler a social media site and Gab the »platform for the people.« Drawing together powerful human stories with insights from media studies psychology political science and race and cultural studies he portrays how digital hate infiltrates hearts and minds.