Typecasting : an assembly of iconic forgotten and new Vitra characters During Milans Design Week 2018 the Vitra exhibition Typecasting curated by Robert Stadler was presented in La Pelota a former sports hall. 200 objects from the Vitra archives the current collection and new prototypes were arranged in a film set like display. In addtion to a generous photographic documentation this publication critically investigates how design evolves under the influence of social media. In fact by presenting objects as characters Typecasting is as much about furniture as it is about us. Whereas furnitures practical function is a given its representational role has grown dramatically. Furniture and objects have become props for self staging online. With contributions by Jan Boelen Hella Jongerius Ronan and Erwan Bouroullec Simon Denny Konstantin Grcic Lena Henke Mark Lee Alice Rawsthorn and many others. Klappentext