A journey through qualitative research : from design to reporting 1. Choosing qualitative inquiry. 2. Designing an iterative research project. 3. Choosing an approach to guide methodological decisions. 4. Choosing tools for your fieldwork. 5. Ethical challenges in qualitative research. 6. Preparing for analysis and validity requirements. 7. Vertical analysis. 8. Horizontal analysis. 9. Theorizing and presenting the results