Polymers for personal care products and cosmetics 2.5.4 Comparison of Different Hydrolysis Processes2.6 Outlook and Prospects; References; Chapter 3 Polyacrylates for Personal Care; 3.1 Introduction; 3.2 Uses of Polyacrylates; 3.2.1 Characterising Rheological Modifiers; 3.2.1.1 Rheological Effects; 3.2.1.2 Other Characterisations; 3.3 Monomers of Polyacrylates and Their Synthesis; 3.4 Alkali Swellable Emulsion (ASE); 3.5 Hydrophobically Modified Alkali Swellable Emulsion (HASE); 3.6 Cross Linked Poly(acrylic acid); 3.7 Safety Issues with Polyacrylates; 3.8 Comparing Different Polyacrylates Cover; Polymers for Personal Care Products and Cosmetics; Preface; Contents; Chapter 1 A Global Analysis of the Personal Care Market; 1.1 Introduction; 1.2 Commercialization of Stimuli Responsive Polymers; 1.3 Stimuli Responsive Polymers As a Personal Care Ingredient; 1.4 Commercialization of Bio Based Polymers; 1.5 Bio Based Polymers As a Personal Care Ingredient; 1.6 Personal Care Products with Active Ingredients; 1.7 Conclusion; References; Chapter 2 Polymers for Personal Care Natural Protein Based Polymers; 2.1 What Is a Personal Care Product 2.2 Personal Care Products Market Overview2.3 The Fundamentals: Amino Acids; 2.3.1 Sources and Content of Amino Acids; 2.3.2 Plant Source Proteins; 2.3.3 Animal Source Proteins; 2.3.3.1 Collagen and Elastin; 2.3.3.2 Keratin; 2.3.3.3 Silk; 2.3.3.4 Milk Proteins; 2.4 Production of Hydrolyzed Proteins; 2.4.1 Major Steps; 2.4.2 Hydrolysis of Proteins; 2.4.2.1 Acid Hydrolysis; 2.4.2.2 Base Hydrolysis; 2.4.2.3 Enzymatic Hydrolysis; 2.4.2.3.1 Enzymes Used.; 2.5 Discussions and Comparisons; 2.5.1 Molecular Weight of Proteins; 2.5.2 Isoelectric Point; 2.5.3 Hydrophobicity 4.3.2 Types of Rheological Modifiers4.3.2.1 Natural Polymers: Polysaccharides; 4.3.2.2 Anionic Polysaccharides; 4.3.2.2.1 Alginates (Alginic Acid).; 4.3.2.2.2 Pectin.; 4.3.2.2.3 Xanthan Gum.; 4.3.2.2.4 Carrageenans.; 4.3.2.2.5 Cellulose Gum (Sodium Carboxymethylcellulose).; 4.3.2.3 Cationic Polysaccharides; 4.3.2.3.1 Chitosan.; 4.3.2.3.2 Cationic Hydroxyethylcellulose (HEC).; 4.3.2.4 Non Ionic Polysaccharides; 4.3.2.4.1 Starch.; 4.3.2.4.2 Cellulose Ethers.; 4.3.2.4.3 Hydroxyethylcellulose (HEC).; 4.3.2.4.4 Hydroxypropylcellulose (HPC).; 4.3.2.4.5 Methylcellulose (MC) All aspects of the personal care industry will be comprehensively discussed in Polymers for Personal Care Products and Cosmetics 3.9 Comparing Polyacrylates with Other Rheological Modifiers3.10 Outlook Perspectives and Recommendations; References; Chapter 4 Natural Rheological Modifiers for Personal Care; 4.1 Introduction; 4.1.1 Personal Care Market and Trends; 4.1.2 Natural Progression of Personal Care Market; 4.2 Personal Care Formulations; 4.2.1 Emulsifiers; 4.2.2 Preservatives; 4.2.3 Colouring Agents Fragrances and pH Stabilisers; 4.2.4 Rheological Modifiers; 4.3 Rheology; 4.3.1 Rheology Profiles; 4.3.1.1 Newtonian Flow; 4.3.1.2 Pseudoplastic Flow; 4.3.1.3 Thixotropic Flow; 4.3.1.4 Dilatant Flow