Beacon Technologies : The Hitchhikers Guide to the Beacosystem Learn the key standards—iBeacon Eddystone Bluetooth 4.0 and AltBeacon—and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business institutional or consulting needs. Proximity technology—in particular Bluetooth beacons—is a major source of business opportunity and this book provides everything you need to know to architect a solution to capitalize on that opportunity. What Youll Learn Understand the disruptive implications of digital–physical convergence and the new applications it makes possible Review the key standards that solutions developers need to understand to capitalize on the business opportunity of proximity technology Discover the new phenomenon of beacon networks which will be hugely significant in driving strategic decisions and creating wealth See other technologies in the proximity ecosystem catalyzed by and complementary to Bluetooth beacons including visual light communication magnetic resonance and RFID Examine the Beacosystem framework for analyzing the proximity ecosystem Who This Book Is For Solutions architects of all types—venture capitalists founders CEOs strategists product managers CTOs business developers and programmers Stephen Statler is a writer public speaker and consultant working in the beacon ecosystem. He trains and advises retailers venue owners VCs as well as makers of beacon software and hardware and is a thought leader in the beacosystem community. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomms Retail Solutions Division helping to incubate Gimbal one of the leading Bluetooth beacons in the market. He is also the CEO of Cause Based Solutions creators of Give the Change democratizing philanthropy enabling non profit supporters to donate the change from charity branded debit cards and developer of The Good Traveler program. Contributors: Anke Audenaert CEO Favrit John Coombs CEO Rover Labs Theresa Mary Gordon Co Founder tapGOconnect Phil Hendrix Director immr Kris Kolodziej President IndoorLBS Patrick Leddy CEO Pulsate Ben Parker VP Business Development AccelerateIT Mario Proietti CEO Location Smart Ray Rotolo SVP OOH Gimbal Kjartan Slette COO Unacast Jarno Vanto Partner Borenius Attorneys LLP David Young Chief Engineer Radius Networks Foreword by Asif Khan President LBMA.