Generations Z in Europe : inputs insights and implications Preface; Christian Scholz and Anne Rennig Chapter 1. The Generations Z in Europe An Introduction; Christian Scholz Chapter 2. Input: What great thinkers would let us know 1. How Karl Mannheim would have talked to us about Generation Z; Christian Scholz 2. How McLuhan would have talked to us: the extension of generation in the global village; Daria Vyugina 3. How Luhmann would have talked to us: Generations Z as Unique Subsystem; Tobias Scholz 4. How Baudrillard would have talked to us: Generation Z and the hyperreal world; Danica Čigoja Piper and Slavko Alčaković 5. A literary voice: how Romain Rolland would have talked to us; Anne Rennig 6. How Berger and Luckmann would have talked to us; Tobias Scholz 7. A short note on Generation Z: total flexibility without the nostalgia for solidity. How Zygmunt Bauman would have talked to us; Miguel Chaves 8. About generations itself as a radical social change an article not written by Julián Marías Aguilera; Aart Bontekoning 9. Generation Z and the end of culture an article never written by Neil Postman; Christian Scholz Chapter 3. Insights: What the experts tell us 1. The Generation Z in Spain: Digital socialization and intellectual capital; María Victoria Sanagustín Fons and Ángeles Rubio Gil 2. Generation Z in the UK: More of the same High standards and demands; Emma Parry and Valentina Battista 3. Generation Z in France: Reverse socialization and social engagement; Elodie Gentina 4. Generation Z in The Netherlands: Updating aging organizations; Aart Bontekoning 5. Generation Z in Italy: Living in a soap bubble; Sebastiano Benasso and Valentina Cuzzocrea 6. Generation Z in Germany: The (un)typical German; Christian Scholz and Lisa Dorothee Grotefend 7. The Generation Z in Serbia: Ready for the great opening; Slavko Alčakovič 8. The Generation Z in Bulgaria: Challenging conservative organizations; Mariya Karaivanova and Kristine Klein 9. Generation Z in Russia: The digital divide of the Generation Putin; Daria Vyugina Chapter 4. Looking into the future: What are we expecting from the Generation Z Thoughts on the Generation Z; Tobias Scholz and Daria Vuygina.