question: brand:loyalty
choices.label: A B C D
choices.text: label:callout boutique:value rumor:lie culture:identity
explanation: user's "loyalty" is affected by "brand". "callout" is a function of a "label". the "boutique" has a higher "value. both "rumors" and "lies" are untrue, and "rumors" will not affect "lies" people's "identity" is affected by "culture"
relation: brand loyalty R3.1
relation: label callout R3.3
relation: boutique value R5.1
relation: rumor lie R2.4
relation: culture identity R3.1