Title: Driving the CAR toward 54.5 mpg
text: Chances are good that if you're involved with automotive manufacturing strategy, you know Jay Baron. As President and CEO of the Center for Automotive Research (CAR) in Ann Arbor, Dr. Baron and his research teams are engaged with technology issues across a broad front, but even a brief conversation with him reveals his deep passion for plants, advanced processes and materials. Get him talking about lightweighting and he won't stop. The following exchange was taken from our July 2016 interview. At what point does the rising cost of vehicle compliance allow the over-the-horizon lightweighting technologies to enter production?