Title: EDITORIAL: The unforgettable pyramid on the hood
text: If you're old enough to remember 1990, you may recall the best television ad of the year. It showed the front end of the all-new Lexus LS400 sedan against a black background. A multi-level pyramid of champagne glasses glistened in the center of the car's hood. It was demonstration time, and the demo was all about Noise, Vibration and Harshness-and the lack of it.