A LURE
'The <a href="http://www.j-archive.com/media/2011-12-27_DJ_22.jpg" target="_blank">Million-Dollar Lure</a> is made of 3 pounds of gold & platinum & 100 carats of diamonds & <a href="http://www.j-archive.com/media/2011-12-27_DJ_22a.jpg" target="_blank">these</a> red gems'
rubies