Company: Apple
Date: 2017-04-16
Overall rating: 3/5
Employment status: current
Experience level: Senior

Apple Retail is its own thing now - NOT Apple
Pros: The culture, benefits, people, and the sense of job security are upper crust. Fundamentally, Apple Retail's corporate management is a thing all onto itself populated by strict RETAIL thinking unrelated to Apple Corporate's 'Think Different' goals & objectives (although they are in denial about this fact). There is a TALL wall of separation between the two. Bottom line you probably can't get a better job in retail but make no mistake -- you are not working for the Apple you think about when you think about Apple.
Cons: Still it's mindless, transactional, repetitive, erratic hour, dogmatic, customer satisfaction metric driven, burn-out prone, frustration filled RETAIL where you can't help but feel like you are living the same day over and over and mostly it is not so great a day after you've been there a few years. If you are an intelligent and creative minded individual, for all its benefits, staying in Apple Retail IS NOT easily sustainable. Agreeing with another reviewer: "It's the coolest dead end job you will ever have" because, unless you have a LOVE for retail management, there is nowhere to advance to technical or creatively despite Apple being known as a technology and creative driven company. It's not THAT Apple.