Company: IBM
Date: 2017-03-06
Overall rating: 3/5
Employment status: current
Experience level: Senior

Poorly executed digital strategy but some pockets of innovation and growth
Pros: Highly challenging to execute on a truly global scale; resources and tools unmatched in most companies, pockets of expertise in almost everything
Cons: Corporate mandates are often un-nuanced and damaging to business lines, digital infrastructure does not work well, lack of a coherent digital marketing vision