Company: IBM
Date: 2019-07-06
Overall rating: 3/5
Employment status: former
Experience level: Junior

Opportunity is There, but Hampered by Corporate Processes
Pros: At IBM, you have the benefit of being supported by a large organization in terms of funding and brand recognition. As a marketer, this enables comprehensive marketing programs and many resources at your fingertips.
Cons: The corporate processes in place at IBM hinder the ability to get things done and campaigns executed in a timely manner. Checks and balances limit agility and create long planning cycles that are often not met.