Company: Apple
Date: 2017-12-21
Overall rating: 1/5
Employment status: current
Experience level: Confirmed

Apple Retail is no different than other retailers.
Pros: Passionate, talented, and unique peers.
Cons: Sadly, Apple Retail has become just like any other major retailer in the last 5 years. There isn't really a stark difference any longer compared to Best Buy, Microsoft, or even Target. The stigma of "retail" continues to hamper the enriching culture and values that Steve Jobs once reinforced for so many years. The "Retail Evolution" was merely a smear to introduce ways to maximize the dollar with every customer that visits. There used to exist a time when Apple Retail employees felt genuinely cared about and inspired when Leaders actually focused on them, and now that focus is all about the customer...say yes to every customer in effort to "restore faith in the brand". Tim is a great human being, his expertise is Supply Chain Management though, which means penny-pinching and extreme cost-saving measures are felt to a greater degree every single day. Apple has lots its magic, its competitive edge against other companies that lead through their people. When customers tell you every day that Apple's experience now feels corporate-controlled, they are absolutely right. Every shift comes with the feeling of pressure to satisfy metrics metrics metrics, because if you don't satisfy daily metrics goals, you're essentially a second class citizen. Growth and development is at a snails pace and for those with Bachelor+ degrees, it isn't valued in any way. Needless to say, Apple is a great job, not a career.