Company: Apple
Date: 2019-12-10
Overall rating: 1/5
Employment status: current

New Apple culture is all sales based
Pros: Meet really cool people. Work with mostly very high caliber people. Great on a resume.
Cons: Unless you want to get into management its a glass ceiling. As of 2019 the job role is converting into more of a sales-based role. Not concerned with technical troubleshooting anymore. Only about "making new owners" instead of fixing problems. Forced to evangelize about every Apple service/product no exceptions. Conversations have to be centered around new products and not about the customers current product. 

It's converting into Best Buy or *insert any other "big-box"* chain store. 

The Lead Genius position no longer has anything to do with technical leadership or knowledge. Rather how to drive sales.