translate English to French: The negative "badge" associated with being a smoker overwhelms any positive imagery conveyed by a particular brand.  The exception to this would be those smokers in segments which are more comfortable with smoking in their peer group.137 118.
The negative "badge" associated with being a smoker overwhelms any positive imagery conveyed by a particular brand. The exception to this would be those smokers in segments which are more comfortable with smoking in their peer group.137 55.