translate English to French: To maximize its resources and impact, the CTC is continuing to focus its marketing efforts and resources on the eleven primary international markets that provide Canada with the majority of its annual tourists and demonstrate the greatest return on investment (ROI).
Pour maximiser ses ressources et son impact, la CCT continue d’axer ses efforts et ses ressources de marketing sur les 11 grands marchés internationaux d’où proviennent la majorité des touristes qui se rendent au Canada chaque année et qui offrent le meilleur rendement du capital investi (RCI).