translate English to French: Prior to joining us, he applied his talents to representing the Province of Alberta in promoting trade and investment with Asia which allowed him to develop important contacts, as well as an understanding of the challenges Canadian businesses must address, in order to make a successful and "durable" entry into South East Asia.
Avant cela, il a mis ses talents au service de la province de l'Alberta, dont il assurait la promotion du commerce et de l'investissement avec l'Asie, ce qui lui a permis de nouer des contacts importants et de comprendre les défis que doivent relever les entreprises canadiennes pour s'implanter " durablement " et avec succès en Asie du Sud-Est.