translate English to German: Starting Friday evening, a campaign largely spread via Twitter, Facebook, and all things new media wants you to do something counter-intuitive. It wants you to log off from Twitter, Facebook, and all things new media.
Most of the NCAA men's basketball championship tournament's games are played during daytime work hours, and many office workers will be filling out online tournament brackets, wagering in online betting pools and watching streaming video of the games when their bosses' backs are turned.