translate English to French: What makes this particular offer interesting is that it's considered an "upsidedown backend offer," since the breakeven split point (the net revenue amount after which artist and promoter share in profits) is beyond the gross potential of the event.
Ce qui rend cette proposition intéressante est que le niveau de revenu où l'artiste et le promoteur partagent les bénéfices est supérieur au potentiel brut de la manifestation. En fait, 97 p.