translate English to French: Firstly, they miss the opportunity to offer designers greater scope and secondly, they miss out on a chance to get to know a material to which the term rich can only be applied in relation to its advantages. The visible surface cannot be attacked by chemical and atmospheric agents; it retains its qualities in time and, most importantly, requires no maintenance other than standard cleaning.
La brique façonnée faite à la main est inattaquable par les agents chimiques et atmosphériques; elle garde ses performances dans le temps et surtout n’a pas besoin d’entretien: le nettoyage ordinaire est suffisant.