translate English to French: Advertising investments are massively concentrated on this media, and absorb, depending on the country, between 66.5% and 93.2% of all media investments, excluding the written press and posters.
Les investissements publicitaires se concentrent massivement sur ce média, qui absorbe selon les pays entre 66,5% et 93,2% des investissements média, hors presse écrite et affichage.