translate English to French: The common idea that unites these 24 businesses with the Venetian museum is their interest in culture-related publicity, identifying their company image with an important cultural institution rather than just a single extemporaneous event.
Le point commun qui lie ces 24 entreprises au Musée vénitien est leur intérêt pour la communication culturelle, liant ainsi leur propre image non plus à un seul événement improvisé, mais bien à une importante institution culturelle.