translate English to French: Furthermore, the distinctiveness of a mark must be assessed, first, in relation to the goods or services for which registration has been requested and, second, in relation to the perception which the relevant public has of it (LOOKS LIKE GRASS… FEELS LIKE GRASS… PLAYS LIKE GRASS, paragraph 30 above, paragraph 26, and LIVE RICHLY, paragraph 28 above, paragraph 67).
Page 5 of 7 ou le service que la marque désigne de faire, lors d’une acquisition ultérieure, le même choix si l’expérience s’avère positive ou de faire un autre choix si elle s’avère négative [arrêts du Tribunal du 27 février 2002, Rewe-Zentral/OHMI (LITE), T-79/00, Rec. p. II-705, point 26, et Eurocool Logistik/OHMI (EUROCOOL), T -34/00, Rec. p.