translate English to French: Planning And Implementation, O. C. Walker Jr, H. W. Boyd Jr, J.-C. Larréché, (1992) Irwin This book explains how marketing interacts with other levels of strategy and with other departments within your organization.
Planning and Implementation, O.C. Walker Jr., H.W. Boyd Jr., J.-C. Larréché (1992), Irwin. Ce livre explique comment le marketing interagit avec d'autres niveaux stratégiques et d'autres services au sein de votre organisation.