translate English to French: The quantitative significance of advertising in relation to PPPs is that its effect of prompting the farmer to use them more must be of even greater significance because it is inconceivable that the industry would allocate such a large budget without obtaining a return on its investment.
L'importance quantitative de la publicité relative aux PPP est telle que son effet d'incitation de l'agriculteur à les utiliser davantage doit être de plus grande importance encore car il n'est pas imaginable que l'industrie consacre un si grand budget sans obtenir retour de son investissement.