translate English to German: Intervention in public space calculates differently: here - before political convictions are communicated - the monopoly of the public "demonstration of industrial power" is attacked first of all. It is as though the frozen ritualisms of advertising technique were suddenly brought to life through the intervention of culture jammers and become "uncanny" in the Freudian definition of the term: the alienation points to the familiar that has been left out of everyday experience, the experience of public space blocked by advertising.
Die Umfunktionierungen der Culture Jammer erschüttern den Produktionsapparat der Reklametechnik mit zum Teil materiellen Folgen für Unternehmen - sie sorgen aber auch dafür, dass die Konsumkritik z.B. in der Version von adbusters selbst zum Gegenstand des Konsums wird.