translate English to French: As regards, thirdly, phonetic similarity, on the one hand, the applicant submits that this cannot be counteracted by the supposed conceptual difference between the signs which it denies exists in the present case.
S’agissant, en premier lieu, de la similitude visuelle, la requérante souligne, tout d’abord, que le consommateur ne procédera pas à une analyse philologique de la marque.