translate English to German: These kinds of unquestioned notions of the neutral transmission of truths primarily indicate the enormous gap that opens up between sophisticated media theories and the practice of those who constitute the notion of the medium as a middle with their modes of subjectivation. If we do not want to conceive of this middle as a vacant market for the trading of information goods, two preconditions must be clarified: one is that the transmitting of the medium itself is never to be understood as neutral, and more important, the specific form of the transmission can change the medium as a production apparatus.
Es ist also in jedem Fall zu einfach, Medienaktivismus nur aus der einseitigen Perspektive des Paradigmas der organischen Repräsentation zu betrachten, als sekundären Faktor in einer linearen Bewegung der Vermittlung von der Handlung zur adäquaten Darstellung dieser Handlung.