translate English to French: [TRANSLATION] As regards positive advertising, I would say that, based on the evidence, it is of three types: that which contains primarily information regarding tar, nicotine and carbon dioxide content of the brand in question; that aimed solely at promoting one brand over another using colour, package design and presentation; and finally that which also seeks to promote a brand over another, by creating an image and associating a lifestyle with its use: that is lifestyle advertising.
[traduction] « Affirmer qu'il est toujours acceptable socialement de fumer, par des mesures de l'industrie ou des compagnies (p. ex. qualité des produits, publicité positive dite de style de vie, certaines activités de terrain et programmes de relations publiques axés sur la commercialisation).