Resume category: DESIGNER

         LEAD UX/UI DESIGNER       Executive Profile       Insightful, UX/UI Designer with experience in both Agile and Waterfall environments. Adept at distilling abstract concepts into solid, elegant, defined web and mobile applications. Seeking position with the chance to develop a company's creative direction.     Review of my work can be found on  http://www.krop.com/mikal-ali/         Skill Highlights          Adobe Creative Suite  Target Process  HTML/CSS  Leadership/communication skills  Product development  Self-motivated      User-centered design       Design, layout and typography    Wire-framing        Axure  Sketch  Fireworks  Illustrator   Small business development    Project management   Interactive prototypes    Heuristic evaluation  Style-Guide Creation             Professional Experience      Lead UX/UI Designer     Sep 2014   to   Jun 2016      Company Name   －   City  ,   State     


















Lead UX/UI designer at Diligent an
industry leader in secure document
management software.  Primary role included lead for two web
applications  Diligent s Client Provisioning Portal and Client Management
Portal.  The provisioning web application portal is used by Diligent's account managers to set up new clients.  My tasks were to successfully design set up client companies with unique
settings, permissions and bulk licensing procurement.  The Client Application
Portal
is designed to be used by the client company's administrators to manage users. The app featured, bulk and singular user on-boarding,
license management and cunsumtion, locking and resetting users,
auditing and login methods for
both local and active directory users.  I work in an Agile work enviorment with  two week sprint cycles   Manage stories via Target Process  Establish best practice usability and maintained patterns of experience and brand  Daily Collaboration with Designers, Scrum Master, BA, DEV, QA and PO across two products.  Accountable for maintaining brand - via click through comps and style-guides  Recently working on mobile IOS conversions  Initialed weekly sketch and collaboration sessions with team to better understand and incorporate a variety of perspectives on flows and task completion.     Consistently adhered to all sprint delivery schedules and deadlines.    Features and Site Prototypes were created using Axure, XD, Photoshop and or Illustrator.   Axure used for navigation prototype click throughs and flow charts.         Senior UX/UI Designer     May 2014   to   Sep 2014      Company Name   －   City  ,   State     The objective at LPL was to redesign many antiquated stock brokerage software.   Extensive research and collaboration with product experts for the redesign of an application that connects brokers and SCC compliance with the ability to communicate with clients online.         Senior  UX/UI  Designer     Sep 2012   to   May 2014      Company Name   －   City  ,   State     Redesigned General  Motors  Protection  Plan  (GMPP)  website, that generally compared coverage plans.  GMPP  insurance  protects  approximately  1.6  million  clients  throughout  the United  States.  Primary  role  includes  visual  -  interactive  design design and  associated  rules  and implementation  of  site-wide  styles  and  functionality  according  to brand and business requirements.  Senior  UX/UI  Designer  for  Ally's  new  insurance  lines  of  business  which included  QPS,  BCD,  Reinsurance,  OSS  and  Claims  website  application,  responsible for  interactive  sketch  sessions,  final  design  assets  and  ensuring  that  overall  design efforts  meet  Ally's  BDG  forward  brand  standards.  Collaboration  and  information  gathering  with  business  owners  across multiple  LOBs  as  well  as  collaborating  via  sketch  with  assigned  Information Architect  (IAs).  Leverage  existing  assets  to  build  the  user  experience  (UX)  and  create interactive  user  interfaces  (UI).  Style  Guide  inclusion  and  updates  for  both  web  and  tablet  styles.  Create  a  hybrid  Ally  style  for  insurance  products.  Create  reports  and  pattern  identifiers  for  responsive  site  redesign  for transition  from  desktop  to  tablet  and  phone  experience.  Internal  application  re-branding.  Redesign  iterations  of  Auto  Home  Page Usability  lab  testing.  Concept  sketching,  wire-frames  and  prototyping.  Design  Ally's  first  Auto  Dealer  Tablet  Application  that  allows  F&I  managers to  sell  Vehicle  Service  Contract  (VSC)  products.  The  application  also  serves  to streamline  the  Quote  Print  Submit  objectives  for  every  vehicle  service  contract purchased  via  auto  dealers.  Mobile  iconography.  Truncate  a  250  page  BRD  and  condensed  it  into  an  easy  to  read  format  with an  info  graphic,  which  allowed  new  and  existing  team  members  to  effectively  get  up to  speed  on  stages  of  a  complex  process.  Features and Site Prototypes were created using Axure, Sketch and or Illustrator.  Axure used for producing clay models of navigation based on BRD's.         Owner/Excecutive Director     Jul 1999   to   Jul 2012      Company Name   －   City  ,   State     As  creative  director,  worked  with  both  designers  and  coders  insuring  our own  in-house  quality  standards  and  client  satisfaction  throughout  the  process; UX/UI  Consulting  and  application,  Logo/Brand  Design,  Interactive  website development,  Banner  Creation,  Social  Media  Integration,  etc.  Designed  new  and  redesigned  existing  2.0  applications  and  website marketing  portals.  Involved  in  search  engine  optimization  and  creative  end  to  end  business solutions.  Gathered  requirements  from  stakeholders  to  establish  overall  site  objectives and  special  functionality.  Analyzed  business  and  user  needs,  translated  requirements  into  a  user centered  design  strategy,  and  presented  high  fidelity  comps  for  client  approval.  Created  wireframes,  prototypes,  screen  mockups,  and  user  interface  (UI) design  that  effectively  integrated  customer  and  business  needs,  and  bolstered customer  experience.  Managed  projects  (full  lifecycle)  to  drive  creative  direction;  working  with designers  and  coders  to  ensure  in-house  quality  standards,  products  were integrated  with  social  media,  and  client  satisfaction  throughout  the  process.  Created,  conceptualized,  and  communicated  project  objectives  to  clients  and design  staff.  Hands-on  usability  testing.         Interactive  Designer/Consultant     Jul 1998   to   Jul 1999      Company Name   －   City  ,   State     Designed  and  built  an  in-house  multimedia/interactive  website  design  portal for  internal  small  business  units.  Analyzed  existing  software  to  ensure  new  design  was  aligned  with  standards.  Designed  and  developed  interactive  ads  and  user  interfaces  (UI)  for maximum  impact  on  pending  business  ventures  and  IBM  internal  small  business units.  Small  focus  group  testing.  HTML,  Tables,  Adobe  Fireworks.  Trained  a  team  of  4  to  maintain  multimedia  banner  ads.         Creative  Director     Jan 1996   to   Aug 1998      Company Name   －   City  ,   State     As  Creative  Director,  hands-on  interactive  design,  brand  and  usability  of  web sites  for  Flyinthesoup  and  The  Sauce.  Gathered  requirements  from  stakeholders,  analyzed  business  and  user needs,  and  translated  requirements  into  a  user  centered  design.  Created  and  supported  user  experience  (UX)  screens.  The  Sauce  worked  to  get  to  restaurateurs  to  use  palm  pilots  to  take  orders  in place  of  traditional  pencil/pad.  Flyinthesoup:  designed  highly  interactive  user  interface  (UI),  user  experience UX),  and  branding  for  this  website  portal  where  restaurant  service  workers  could upload  resumes  and  discuss  the  industry  in  a  general  forum.  The  portal  provided  The  Sauce's  clients  access  to  the  uploaded  resumes  and connected  them  with  potential  new  employees.  Conducted  UX  /  usability  tests  and  managed  in-house  programmers  and  DBA to  build  out  the  backend.         Creative  Director     Jan 1993   to   Jan 1996      Company Name   －   City  ,   State     Created  and  co-founded  Sidestreet  Greetings,  a  high  quality  line  for  an international  niche  market.  Created  over  30  Christmas  card  box  sets  as  well  as  over  70  every  day  cards.  Featured  in  Inc.  Magazine,  Entrepreneur  Magazine,  Biz  Magazine  and  many others  for  capturing  a  niche  and  the  quality  of  the  line.  Commissioned  by  Hallmark  Cards  Inc.  to  license  a  Valentine's  Day  line  which included  over  80  designs,  branded  with  Sidestreet  Greetings.  Created  a  Property  line  named  SisterSista  and  licensed  to  Sunrise  Greeting later  founded  InterArt,  that  featured  30  everyday  humor  cards.  InterArt  was  later purchased  by  Hallmark  Cards.  Created  a  line  SisterSista  that  was  purchased  by  InterArt  as  an  everyday  card line.  InterArt  was  subsequently  purchased  by  Hallmark  Cards.  Licensed  designs  to  Milar  Balloon  Company  for  Holiday  brands.  Brand  Creation.  Business  operations  and  strategy  planning.  Focus  Group  testing.  Creative  Direction.  Product  line  Creation.  Product  Management.         Designer 3 / Illustrator     May 1983   to   Jan 1993      Company Name   －   City  ,   State     Created  illustrations  for  posters,  pop,  scratcher  tickets,  spot  illustrations,  story-.  boarding,  commercial  concepts  and  presentations  for  a  variety  of  major  restaurant,.  retail,  and  state  government  clients,  including:  Sonics,  Blockbuster,  Sprint,.  McDonald's,  Einstein  Brothers,  Missouri  Lottery,  and  State  Travel  Government.         Core Accomplishments       Board Member: http://www.aiga.org/      On the Board of Directors of AIGA "Charlotte" Chapter as Web Director.             Project Owner:     Initiated GrandPrizeCentral which resulted in  a Major redesign campaign, and application around "Punch The Monkey" The Internet's first hyper successful banner ad campaign .  The online game portal featured played games for prizes and cash.      Project Owner:    Launched and managed the building of HostPaks an online application that built  HTML websites with no skill requirements. Oversaw the application across many development teams around the world across multiple disciplines.         Education      Associates  Degree      Colorado  Institute  of  Art   －   City  ,   State            In Progress  ,   Advertising  Design Communication  Media    Denver  University   －   City  ,   State     Advertising  Design Communication  Media       In progress  ,   English, Advertising    Kansas University    －   City  ,   State  ,   US          Skills    Adobe, ads, branding, Business  operations, business solutions, Concept, Consulting, Creative  Direction, Creative  Director, Entrepreneur, Fireworks, Graphic, UX, HTML, interactive  design, lab  testing, Logo, marketing, multimedia, Page, pencil, posters, presentations, Product  Management, prototyping, quality, search  engine  optimization, sketching, strategy, strategy  planning, phone, usability  testing, user  interface, user  interface  (UI) design, website  design, website development, website, web sites, advanced problem-solving