Resume category: DIGITAL-MEDIA

         DIRECTOR OF SOCIAL MEDIA MARKETING       Executive Profile     A marketing professional and seasoned leader with over 20 years of entertainment industry experience and passion that includes social media strategy, brand marketing, advertising, and promotions.        Professional Experience     10/2011   to   Current     Director of Social Media Marketing    Company Name   －   City  ,   State      Responsible for all social media strategy, budgets, promotion, & execution integration into Brand Marketing 360 plans for all USA Network, the #1 Cable Network for the last 8 years, including Suits, Royal Pains, Graceland, White Collar, Chrisley Knows Best, Covert Affairs, Rush, Satisfaction, Sirens and Modern Family (syndicated).  Ideate and generate monetized strategic social media campaigns and on-air branded social integrations for Sales clients such as Lexus, BMW, Fandango, Microsoft, Dunkin' Donuts, Colgate, and Coppertone.   Work across internal departments including Development, Press, On-Air, Creative, and Programming as well as show talent, writers and executive producers on creative social activations and live events such as Fan Appreciation Days, TCA, Golden Globes, Emmys and Comic Con.  Manage and lead five social agencies of record with oversight on community management, strategic executions, reporting, promotional campaigns and creative micro-content direction.  Strengthen strategic direction that has achieved social community growth of 31% year to date achieving over 7.7 billion impressions with over 22.5 million fans across 112 communities on Facebook, Twitter, Youtube, Instagram, Tumblr, Pinterest, Vine, Snapchat and Giphy.  Developed the Psych Slumber Party, an all night marathon to promote the return of Season 7, which captured 22 trending topics, and ratings that surpassed the prior four week time period avg by double digits in all demos.  Strategic direction leading USA to be one of the most social cable entertainment networks collecting 3.5MM tweets in 2Q14, significantly greater than core competitors TBS (+213%) and FX (+287%).  Directed strategic social campaign for Suits, USA's #1 series, turning it into the #1 most social USA Network show with 2.4MM Facebook fans (+46% over the finale of Season 3) and 1.3MM Twitter followers (+52% over the Season 3 finale).         09/2010   to   09/2011     Director of Digital & Interactive Marketing    Company Name   －   City  ,   State      Directed the Digital Marketing department of ten employees in all aspects of strategy, planning and execution for History, Lifetime, Warner Brothers and Scott Rudin Productions.  Accountable for budget creation, strategic planning proposals and client reports.  Spearheaded online and social strategy in addition to creative production of Tony Award campaigns for nominated shows such as The Book of Mormon (Winner of 9 Tony Awards) and Jerusalem (winner of 1 Tony Award).  Created fully integrated social media campaigns, live fan events and creative app executions across Facebook, Twitter, and Foursquare, to drive ticket sales for Broadway productions and boost tune-in awareness for History Channel & Lifetime.         04/2004   to   08/2010     Director of Marketing    Company Name   －   City  ,   State      Planned, developed and executed comprehensive, strategic, integrated digital marketing campaigns that included social media, promotions, publicity, and content distribution for clients such as USA Network, History Channel, A&E, Warner Brothers Films, Starz, AMC, Netflix, Atari, Nikon, Clorox, and Best Buy.  Developed and launched the original social profiles on Facebook, Youtube and Twitter for USA Network, History, and A&E acquiring over 3 million fans in 2 yrs for USA and over 1 million for History and A&E.  Expanded History Channel's reach and brand awareness on Foursquare for U.S. and U.K. campaign 'America: The Story of Us', winner of OMMA Award for Best In-App Mobile Marketing & Advertising.  Worked in conjunction with USA Publicity on execution of set visits with journalists and influencers in addition to live consumer events such as Comic Con.         01/1999   to   01/2003     Brand Manager    Company Name   －   City  ,   State      Developed marketing strategy for theme park attractions and product launches such as Shrek 4D, The Mummy, Hulk, Jurassic Park the Ride, The Cat in the Hat and Halloween Horror Nights.  Worked across corporate divisions of Features, TV, Home Video, Music, and Publishing to create and implement cross-promotional marketing opportunities for properties such as 2 Fast 2 Furious, Van Helsing, Jurassic Park, Buffy the Vampire Slayer, Nickelodeon and Animal Planet.  Spearheaded the successful launch of marketing campaigns and led cross functional teams on events such as Millennium Dance Party, Halloween Horror Nights, Rock the Universe and Way Cool Winterland, a seasonal event that achieved one of the highest incremental attendances ever of 30%.  Managed and oversaw control of all aspects of event planning and media/promotional placement with P&L budgets ranging from $50 thousand up to $3 million.  Conceived and launched online promotions, advertising, and guerrilla marketing campaigns for projects such as Gay Days Hollywood, Festival Universal and Ultimate Marvel Mania.          Education     2003     Bachelor of Science  :   Business Management with Marketing Emphasis    University of Phoenix                 1995       Film & TV Production    Columbia College