Resume category: PUBLIC-RELATIONS

         MARKETING & PUBLIC RELATIONS MANAGER           Summary     Decisive  Marketing Manager    who drives company growth through creative and innovative marketing strategies. Skilled at analyzing market trends and customer needs to develop highly-effective and targeted marketing campaigns.  Experienced Restaurant Manager who oversaw a high-volume, multi-million dollar restaurant. Versed in planning daily operations, staffing and inventory management.         Highlights          Brand development  Brand recognition optimization  Knowledge of market trends  Quality leadership      Operations management   Full service restaurant background     Hiring and training     Ability to handle fast-paced environment            Experience      MARKETING & PUBLIC RELATIONS MANAGER    April 2015   to   Current     Company Name   －   City  ,   State                                   







 
Roles & Responsibilities:
                      • Develop and execute integrated campaigns to drive awareness, press, traffic and revenue, including
public relations initiatives, social media campaigns, promotions, partnerships, on‐ and offpremise
events, giveaways and sponsorships.
                      • Drive creative brainstorms to generate bold, inventive ideas.
                      • Collaborate with restaurant teams, as well as corporate culinary, operations and accounting, to
activate initiatives, determining budget, timeline, staffing, training, and methodology for
tracking and evaluation.
                      • Oversee multi‐channel messaging and communications with current and prospective guests through
email marketing, website, social media, public relations, in‐store signage, printed collateral and
loyalty program.
                      • Direct and help manage various regional public relations agencies, overseeing strategy, media
outreach and reporting.
                      • Manage press inquiries, including facilitating in person, phone and email interviews; materials
requests; media training of chefs, sommeliers, managers and executives; paid and unpaid
filming opportunities; and celebrity chef appearances.
                      • Supervise the creation of all regional public relations and marketing materials while maintaining
consistent brand standards.
                      • Represent The ONE Group and its brands at industry events and in the cultivation of local and regional
relationships with restaurant, hotel, promotional, event, charity, agency and vendor partners.
                      • Develop and manage marketing budget, effective tracking and of costs and spending, executing
promotional activities and programs within agreed upon budget. Prepare, participate and lead
marketing portion of P&Ls monthly.
                      • Monitor, review and report on all department activity and results.
                      • Manage up to three venues and its associated deliverables.
Qualifications:
                      • Marketing or public relations‐related degree or equivalent professional qualification, followed by
minimum of 5 years industry experience.
                      • Experience in all aspects of developing and implementing marketing, advertising, public relations,
digital and promotional programs to meet brand objectives.
                      • Experience managing a team and/or multiple venues/departments.
                      • Positive self‐starter with a strong sense of accountability and commitment to excellence.                   ASSISTANT GENERAL MANAGER    April 2012   to   April 2015     Company Name   －   City  ,   State       Day-to-Day Management  
   Manage, lead and mentor floor Managers and Staff 
   Ensure service is maintained at the utmost of quality levels 
   Develop risk management and mitigation strategies 
   Represent The ONE Group in investigating, answering & settling grievances in absence of General Manager or Director of Food & Beverage 
   Maintain all corporate mandates 
   Update and track daily reports 

     Staffing and Team Development   
   Analyze staffing requirements, develop iteration plans, and assess opportunities for future growth 
   Interview, screen, and recruit job applicants 
   Coach and train management staff 
   Responsible for Team performance – morale, productivity, energy     Fiscal Responsibility   
   Monitor activities and expenses 
   Assist in setting and monitoring sales forecasts and profitability reports 
   Keep General Manger informed of sales and key issues 
   Increasing sales through marketing, networking and incentives for staff to raise guest check average. 
   Assists in maintaining budgeted revenues, cost of sales (COS), labor, supplies & operating cash flow (OCF) 
   Reviews monthly profit and loss statement (if assigned) and acts on all variances          Education      Bachelor of Science   :   Marketing and Business  ,   2011    Marymount Manhattan College   －   City  ,   State  ,   USA