Resume category: DIGITAL-MEDIA

         SENIOR DIGITAL MARKETING ANALYST       Summary    Highly analytical and process-oriented data analyst with in-depth knowledge of 
marketing project management, data manipulation and visualization. Furnish insights, analytics and business intelligence to advance opportunity identification, process reengineering and corporate growth.
Core Qualifications  
Market Segmentation
Business Intelligence
Reporting
Regression Analysis
Business Analysis
Dashboard generation
Data Mining
Data Modeling
Statistical Analysis
Data Experiments
Project Management
Process Improvement      Highlights        Power user of MS Excel, Power BI, Power Query, Power Pivot, Qlikview Desktop, Minitab, Tableau, Google Analytics, JIRA, Salesforce, TSQL, SQL, HTML, PHP, JavaScript, MS Access, MS Visio, MS Project.
In progress - R, Python.              Experience     07/2016   to   Current     Senior Digital Marketing Analyst    Company Name   －   City  ,   State      Design and build dashboards to help analyze, monitor and visualize key performance metrics.  ADD skills, accomplishment style.  Interpret data, extract trends and identify insights or opportunities for product decisions.  Design and monitor end-user reporting tools and systems, ensuring reports are accurate and up-to-date.  Work with internal stakeholders and teams across the company.  Accomplishment:.  A 30% increase in revenue by segmenting, resulting in an incremental $2M profit.         02/2014   to   03/2016     Web Analyst    Company Name   －   City  ,   State      Extracted, transformed and loaded (ETL) customer data using code that was
    Developed.  using SQL.  Built dashboards to monitor and control marketing efforts.  Helped identify and repair datasets that are incomplete, inconsistent, or require
    cleaning.  Handled internal customer data inquiries, data investigations, or other information
    requests from project teams.  Helped investigate and understand available data sources on the market to solve
    customer site content challenges.  Accomplishment:.  A 20% optimization in marketing cost by re-allocating $2M budget to profitable areas.         06/2002   to   08/2005     Web Developer    Company Name   －   City        Developed customized web solutions using PHP, HTML, and JavaScript for clients.  Created database structures, relationships, and data types in MySQL and MS
    Access.  Accomplishment:.  Increase of 22% in sales by increasing overall visitor traffic by over 400K.          Education          Masters of Business Administration             2013     MBA      University of Redlands                 2011     Bachelor of Sciences      University of Hamburg                 2007     College - Berufsschule City Nord,              Languages    English, German, Hindi, Punjabi      Skills    budget, BI, content, clients, database, English, ETL, German, Google Analytics, Hindi, HTML, PHP, JavaScript, marketing, market, MS
    Access, MS Access, MS Excel, MS Project, Minitab, MySQL, optimization, profit, progress, Punjabi, Python, reporting, sales, SQL, Tableau, TSQL, Visio