Resume category: APPAREL

         DIRECTOR OF PR & SOCIAL MEDIA       Executive Profile     Dynamic and results-driven Senior Public Relations Executive with 
over 7 years of experience in impacting brand presence, performance and 
profitability internationally. Strategic leader with notable success in 
development and execution of public relations, marketing & social 
media campaigns. Well-connected individual with an extensive global 
network of editors, journalists, stylists, producers, talent agents and 
fashion influentials. Well-versed in multiple social media platforms 
with a proven track record of establishing social media presence.       Areas of Expertise           Media Relations  Marketing Collateral Development  Market Launches   Strategic Planning & Execution  Internal Communications  Acceleration of Social Media Footprint  Social Media Strategy & Execution        Budgetary Planning  Client Relationship Management  Strategic Partnerships/Alliances  Community Outreach  Crisis Management  Event Planning & Fashion Show Production   Data Analysis            Professional Experience      Director of PR & Social Media   06/2015   to   Current     Company Name   City  ,   State      
    Lead the PR & Social Media
    Strategy for the relaunch of dELiA*s, successfully repositioning the
    company as a leading teen brand among its competitors.  Managed critical sponsorship
    opportunities for dELiA*s with Teen Vogue's Back To School Program, 5
    Seconds of Summer Concert Series, BearPaw x dELiA*s free ads on the
    Geoffrey Tron Screen in Times Square.  Secured extensive Press &
    Social Media coverage for dELiA*s November Catalog Cover: Teen wonderchef
    and NY Times Cover Star, Flynn McGarry.  Spearheaded and managed the PR
    & Social Media Campaigns for Alloy Apparel that took critical market
    share and social media footprint from Long Tall Sally as a leader in Tall
    Women's Clothing in 6 months.  Initiated the use of User
    Generated Content (UGC)on each brand's website and paid ads, resulting in
    a substantial increase in positive brand sentiment, brand awareness and
    brand revenue  Increased brand revenue for
    both companies through social media efforts that amounted revenue 5 times bigger than
    the initial investment.  Created a brand ambassador program
    for both companies that included a series of high-profile bloggers,
    influencers and celebrities at no cost for each brand that served as a
    continuous form of income and brand awareness   Collaborated with E-Commerce
    and Marketing to support and drive key promotions organically as
    well as through paid media campaigns   Provided in-depth data analysis
    and social media reporting for each brand  Managed budgets and made best
    use of budgetary funds   Managed an internal team of 3, an external PR agency, an external ad agency, 1 UGC management agency.  Nurtured & cultivated strong
    relationships with Fashion Directors, key Trade, Ad and Finance publications, Fashion Stylists and Bloggers in the contemporary and teen markets.         PR Manager   02/2012   to   06/2015     Company Name   City  ,   State      Primary Press Liaison for Foley+Corinna, Isabella Fiore, Snob Essentials, Charlotte Ronson, L.A.M.B.and NARR.   Managed a staff of 4 employees for the development and execution of global public relations, event planning, marketing and advertising programs in the US and South Korea.  Secured a continuous stream of high-profile celebrity, blogger, fashion influencer, TV, print and web placements for each brand.   Secured strategic partnerships with the CFDA, Faberge's Big Egg Hunt, 
Christie's, Studio in A School, Covet Fashion,  Refinery29 Shops, 
Celebrity Exotics, Lucky Shops, SpringNYC at no cost for the company.  Seasonally collaborated with Seventh House PR, Factory PR, HL Group, Autumn Communications, Paul  Wilmot Communications during event & fashion show production, West Coast initiatives and celebrity seeding opportunities.  Initiated and lead the Brand Revival initiative for Isabella Fiore.  Managed strategy around the launch of Foley+Corinna, Isabella Fiore and Snob Essentials with HSN.   Played an incremental role Brand Strategy development, Marketing activation and Brand Extension Initiative.   Responsible for all charitable initiatives.  Assisted in the production of the Charlotte Ronson and L.A.M.B. fashion shows and presentations during NYFW.   Served as the official company spokesperson.         Account Executive   07/2011   to   02/2012     Company Name   City  ,   State      Managed 8 client accounts (Jewelry, Accessories, Contemporary Clothing, Handbags, Denim)   Secured numerous high-visibility product placements by maintaining close communications with major celebrity representatives/stylists, top editors, bloggers and high-fashion tastemakers.   Brought in 21 new potential client accounts within a 2-month period    Spearheaded and organizing partnerships/collaborations with charity organizations (Project: Camille Zarsky - Charity Water)   Introduced a dynamic collaboration initiative and celebrity endorsements for up-and-coming designers   Supervised social media activity for 3 client accounts   Spearheaded Shine Media's international service outreach in Paris  Produced a tangible increase in brand awareness and customer demand for each client.         PR & Marketing Coordinator   09/2009   to   02/2010     Company Name   City  ,   State      Handled all communications with press, media, stylists and celebrities.  Researched and secured 12 luxury advertising partners.  Covered shows and conducted interviews with designers during New York Fashion Week (September 2009).  Negotiated new high-profile partnership opportunities.         Public Relations Executive   01/2009   to   07/2011     Company Name   City  ,   State      Managed all client accounts (Ready-to-Wear, Accessories, Lifestyle, Hospitality, Education.   Secured the most magazine covers and celebrity placements in the history
 of the agency (Beyonce, Rihanna, Taylor Swift, Vanessa Hudgens, Kelly 
Clarkson, Scarlett Johansson, Paris Hilton, etc.)  Wrote, formatted and disseminated key press materials (press and news releases, fact sheets, bios, newsletters).   In charge of the agency's social media pages, website content updates and email newsletter.   Actively seeked & secured new partnership and sponsorship opportunities (Swarovski, CFDA).   Produced annual reports, new client proposals, new marketing and advertising material for the agency and its clients.   Communicated daily with major national & international publications, newspapers, stylists and bloggers regarding sample requests and media placements.  Fostered relationships and networking opportunities with colleagues, clients and media.  Organized and produced Fashion Week presentations, launch events and press previews for a variety of clients.   Managed the US press for the Inaugural Event of the Burj Khalifa Tower in Dubai.          Public Relations Associate   08/2008   to   10/2008     Company Name   City  ,   State      Assisted in all aspects of preparation and production of eight fashion shows during New York Fashion Week (Mara Hoffman, Alexandre Herchcovitch, Buckler,  Sabyasatchi, Yigal Azrouel, Araks, Jeremy Scott, House of Holland)   Preparation and execution of high-profile events and after-parties during Fashion Week   Created daily and monthly Press Clips   Updated Press, Trade and Media Contact Lists,   Responsible sample trafficking and sample database.          Public Relations & Global Communications Assistant   11/2007   to   05/2008     Company Name   City  ,   State      Played a key role in the communications for the launch of Vera Wang's new advertising campaign in Greece.  Assisted in the production of Vera Wang's Ready-to-Wear and Lavender Label fashion shows during NY fashion week (February 2008).  Responsible for sample trafficking to publications (sending, monitoring and receiving samples).  Created monthly credit reports.         Marketing Intern   11/2007   to   04/2007     Company Name   City  ,   State      Assisted during company presentations to new clients.  Edited press and marketing materials.  Communicated with high-end accounts and delivered brand assets as needed (Barneys, Selfridges, Harvey Nichols, The Mandarin Oriental).  Handled all sample requests.         Education      Master of Science  :   Marketing   9/2006       UNIVERSITY OF BATH   City  ,     United Kingdom             Bachelor of Science  :   International  Economic & Political Studies    9/2005       UNIVERSITY OF MACEDONIA   City  ,     Greece      Minor: Political Studies and Diplomacy   ?   Thesis:  The Phenomenon of Brand Extension of International Luxury Brands    ?    Model of United Nations (MUN)    - General Assembly UN (2014)   - Supreme Court of The Hague (2013)          Languages     Greek - Native,  English  (US Resident) - Fluent (Proficiency of Cambridge, TOEFL),  French  - Fluent (Sorbonne I),  Spanish  - Intermediate (Basico),  Japanese  -Beginner (1 year)      Technical Skills    MAC OS, Microsoft Office, Word, Excel, PowerPoint, Outlook, Photoshop,Cision, Fashion GPS, Social Annex.