Resume category: DIGITAL-MEDIA

         OWNER/PRESIDENT           Professional Profile    A seasoned marketing professional who delivers results in alignment with strategic business plans by developing and executing marketing campaigns as well as managing external agencies.      Qualifications             Strategic marketing planning  Results measurement  Strategic development  Experiential customer events  Plan execution  NASCAR sponsorship  Video production      Execution of Webinars  Product positioning  Brand developmentIntegrated marketing communications  Account relations  Tactical planning            Relevant Experience     Oversaw campaign that exceeded annual goals and increased brand relevance with consumers/       Experience      Owner/President    January 2013   to   Current     Company Name          Freelance communications and digital content creation for corporate and independent businesses.  Development and production of video content for internet and social media.          Strategic Marketing Manager    January 2010   to   January 2012       Formulated, directed and coordinated marketing activities to promote products and services Maximized marketing budget and coordinated media buys.  Provided oversight of PR and trade show activity.  Created strategies to stretch marketing and promotional budgets while improving brand impact in the marketplace.  Adjusted marketing mix and implemented an improved integrated strategy.  Took ownership of and executed an experiential NASCAR marketing program that raised awareness for one of our brands and increased pull-through rate for the product resulting in a 15% increase in production volume and sales and $3 million of total branded TV exposure as estimated by Joyce Julius.  This program also resulted in strengthening a relationship with a major customer.  Reduced shipping and set-up costs for trade show properties by $3000 per event by refreshing tradeshow properties and displays.  Developed impactful displays designed and engineered to be lighter and easier to transport to shows.  Cost savings of $50,000 over the entire trade show season.  Developed and refined an iPad App designed and implemented to standardize sales materials and presentations.  This provided customer facing brand consistency and product specification accuracy.  It improved the process of creating sales presentations and eliminated redundancy making sales staff more efficient and productive.          Product Marketing and Brand Manager    January 2003   to   January 2010       Managed and coordinated marketing and branding activities, created communications materials Created an engine brand for the commercial vehicle market.  Developed strategy, positioning, naming and graphic elements along with brand standards and guidelines.  This allowed the company to focus marketing and advertising efforts to meet brand objectives as well as optimizing budgets.  Produced an award winning documentary video from conception to completion to depict the company's 75-year history.  Finished product was an integral part of an internal and external communications campaign to illustrate product evolution leading up to a new product launch.  The project required extensive historic research and fact checking.  Hands-on production saved $75,000 in cost.  Developed and executed an integrated brand launch in partnership with a Country Music Association event in Nashville.  Combined an on-site product experience with a premium distribution and interactive web site.  Billboard Magazine recognized the sponsorship for extraordinary innovation.  Developed and implemented a PR and communications campaign that increased consumer interaction and loyalty to a company brand and Integrated customer events with website interaction.  Project was completed on time and on budget.  Managed internal corporate events that included planning, logistics and vendor management for Board of Directors meetings, Wall Street analyst gatherings, and Annual Dealer Meetings This reduced production costs 50% resulting in $1 million annual savings.          Executive producer    January 1999   to   January 2012     Company Name   －   City  ,   State      Manufacturer, marketer and distributor of trucks and engines (Fortune 200 Company.          Education      BA   :   Communications  ,   2005    Benedictine University   －   City  ,   State      Communications Magna Cum Laude        Accredited Certificate, Computer Graphic Design, International Academy of Design and Technology, Chicago, IL   :     1996            Affiliations    Member, American Marketing Association      Skills    advertising, analyst, agency, Brand development, Branding, budgets, budget, content, content creation, equity, focus, Freelance, Graphic Design, graphic, innovation, logistics, managing, marketing, market, marketing communications, materials, Meetings, positioning, presentations, PR, research, sales, shipping, specification, strategy, Strategic development, Strategic marketing, TV, vendor management, video, Video production, web site, website      Additional Information      Awards Chicago BMA "Tower Award" / Websites over $50,000 / MaxxForce.com  2007 Chicago chapter Business Marketing Association "Tower Award" / Logo Design / MaxxForce Diesel Power logo   2007 PCC "Silver Trumpet" / Marketing Communications / Ford Power Stroke Diesel CREW Club program   2004 (The PCC Golden/Silver Trumpet award recognizes distinguished achievement for excellence in planning, creativity, and execution in public relations and related communications.) Publicity Club of Chicago "Golden Trumpet" / Marketing Communications / Navistar "The Dieselization of America" public relations campaign   2002