Resume category: DIGITAL-MEDIA

         GLOBAL SR. MANAGER, PAID MEDIA         Professional Summary     I am a digital and product marketing professional with 13 years of experience, helping businesses increase their brand presence, engage with their customers and generate revenue throughout the customer lifecycle. My success comes from understanding and speaking to customer needs, creating compelling programs and pushing the boundaries of today's innovative marketing platforms to drive measurable results.       Core Qualifications          Digital Marketing  Social Media Marketing  Lead Generation  Brand Managemen  Online Advertising  Search Engine Marketing       Product Marketing  Strategic & Tactical Planning  Storytelling  Content Creation   Product Messaging  Mobile Marketing            Experience      Company Name    City  ,   State    Global Sr. Manager, Paid Media   04/2014         Pioneers Rackspace's paid marketing initiatives to drive lead generation and eCommerce conversion through customer engagement   Develops strategy for enterprise, mid-market and SMB marketing plans to ensure digital programs contribute to business growth Manages annual budgets of $6M across six differentiated business units   Collaborates with Creative, eCommerce and Brand teams to ensure a consistent story is told throughout the user experience   Provides business insights to internal clients to realize cross-channel efficiencies and optimization.          Company Name    City  ,   State    Director of Digital Marketing   01/2013   to   11/2013       Led HP Autonomy's search engine marketing, online advertising, blog and social media content and marketing strategy  Worked directly with HP Autonomy business units to conceptualize content and messaging and integrate this into lead generating digital campaigns to promote product pushes   Created and oversaw blogging platform recognized as the consistent top performer of all HP Software blogs, with over 35 contributing authors   Managed HP Autonomy's social profile, increasing social awareness by 50% and digital lead generation by 75% for HP Autonomy within three months through aggressive content creation and promotion           Company Name    City  ,   State    Director of Product Marketing   06/2011   to   01/2013       Worked closely with C-level management to set product vision, messaging and market positioning for Autonomy's Promote suite of technologies  Raised portfolio awareness by creating and managing divisional strategic marketing implementation plans across all marketing channels and devices for company's customer experience management , mobile, and eCommerce solutions  Conducted educational and promotional speaking engagements, videos, whitepapers and sales collateral for Autonomy's marketing optimization platform, generating over 500 sales leads in one quarter   Devised and created high level marketing collateral, including case studies, sales presentations, white papers, and strategic marketing briefs, targeting C-level executives          Company Name    City  ,   State    Account Director   06/2010   to   05/2011       Managed a $5.5M marketing budget, developing and executing marketing strategies and budget planning for major telecommunications company  Worked directly with client to create multi-channel e-commerce marketing programs to drive bottom-line results and increase brand loyalty  Managed large-scale mobile and website redesign project to raise customer engagement and adoption  Developed business strategies that increased product awareness and brand image over website and mobile platforms          Company Name    City  ,   State    Sr. Marketing Manager   01/2008   to   05/2010       Managed all marketing content creation and marketing initiatives for North American market while working with global team to ensure synergies  Developed content and executed strategic plans against budget, managing successful project from inception to completion  Controlled overall company image and messaging across all marketing collateral in print, interactive, social media and electronic formats  Increased brand visibility in North American market by 60% in one year through on and offline marketing campaigns -- including SEO/SEM, mobile, social media, website, events, and print          Company Name    City  ,   State    Account Manager/Director   10/2006   to   11/2007       Developed and executed against interactive marketing plans and initiatives for client's six CPG brands  Conducted competitive and industry analysis to make informed recommendations to key stakeholders  Improved structure for measuring and reporting campaign performance against ROI, resulting in 75% increase in tracking of KPIs          Company Name    City  ,   State    Interactive Account Supervisor   02/2005   to   10/2006       Identified and scoped interactive opportunities across all agency accounts, including brand, lead generation and e-commerce  Developed, trained and enriched agency's interactive department for account management, media and production functions  Worked with Business Development team to increase interactive projects by 150%          Company Name    City  ,   State    Sr. Account Manager   09/2003   to   01/2005       Promoted and ensured consistent brand messaging through all interactive channels  Developed strategic retail business and interactive marketing plan for client's penetration into growing market segments  Conducted and analyzed interactive research and competitive information to advise on brand strategy, increasing brand presence in online sector          Company Name    City  ,   State    New Media Manager   12/2000   to   09/2003       Directed strategic online marketing branding efforts for the Telecommunications, Media & Entertainment and High Tech website segments  Created targeted interactive campaigns for select clients, increasing loyalty by 75% in three-month timeframe  Implemented online business processes to increase new business leads by 110% in one year          Education      Masters of Business Administration  :  International Marketing    Georgia State University  ,   City  ,   State  ,   USA     International Marketing         Bachelors of Science  :  Dietetics    University of Maryland  ,   City  ,   State      Dietetics        Skills     account management, advertising, agency, brand strategy, branding, budget planning, budgets, budget, Business Development, business processes, business strategies, C, competitive, content, content creation, conversion, client, clients, e-commerce, e-commerce marketing, eCommerce, HP, image, industry analysis, Director, managing, marketing plan, marketing plans, market positioning, marketing strategies, marketing strategy, marketing, market, marketing collateral, messaging, enterprise, online marketing, optimization, presentations, Product Marketing, promotion, speaking, reporting, research, retail, sales, strategy, strategic, strategic marketing, strategic plans, white papers, telecommunications, vision, website