Would you like to run Apache Wave, Grandma? 

As many people already know, Google is sunsetting Google Wave.  This has led to Google sending an email to people who previously signed up for Wave.  The bit in the email that caught my eye was this:

If you would like to continue using Wave, there are a number of open source projects, including Apache Wave.  There is also an open source project called Walkaround that includes an experimental feature that lets you import all your Waves from Google. 

For an email sent to Joe Random Consumer, it’s remarkably clueless as to what consumers actually can comprehend.  Grandma is highly unlikely to understand what the heck that means. 

Tip for everyone offering a product or service to consumers: Any communication with consumers about that product or service should be in language that Grandma can understand.