I had no idea what I was doing when it came to Search Engine Optimization (SEO).  My business was flagging due to the few returns we were receiving through search engines.  With the help of this kent seo agency everything turned around and I began to understand in a better way how search engine optimization actually works and how I can tailor it myself to fit my needs.  I might still use the SEO agency since they have access to a number of blogs and networks to help increase my backlink exposure but I’ve made a great deal of progress through social media. 

Keywords and keyword insertion are used by those at a more advanced stage of their Google AdWords Management.  It is a brilliant idea from Google. So if someone searches for “Buy Chocolate Sweets” and you have an Advert created with the heading “Sweets for sale” they may not click on your advert if they see another advert saying “Buy Chocolate Sweets” as this was exactly what they were looking for. So you have lost the sale to a competitor.  So do you have to create hundreds of adverts to cover every single search term?  No.  With Keyword insertion you don’t have to. 

I also use Online review sites such as Yelp help get your business found and if reviews are positive will help further by getting you customers!  Yelp is a free service, learn more at yelp.com other review websites can be found by doing a search for online reviews.  One of the most important things for you to do is find a product or service that you truly believe in.  Anything can be successfully marketed online so make sure to choose something you are really passionate about or see real value in for the average customer.  My passion has changed everything.