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Econsultancy Movember: Raising mo money for men’s health

Team Econsultancy are taking part in this year’s Movember, an international campaign that challenges participants to change the face of men’s health. 

Throughout November, the male members of our team (or our “Mo Bros) will be sporting their best ‘tache to raise money for charity.  Mo Bros are required to be clean-shaven on the 1st of November and then have the rest of the month to grow and groom their moustaches. 

In effect, the Econsultancy team will become a walking billboard for men’s health. 

To date, Movember has raised over £30 million globally for the fight against prostate cancer and depression in men.  And, more importantly, as a direct result, male awareness of health issues has improved with Movember helping to spread health messages directly to millions of Mo Bros & Sistas around the world. 

During the month, our team will be assaulting their upper lips by attempting to grow a ‘tache.  They’ll be experimenting with a variety of styles including the “Tom Selleck“, the “Dali” and the handlebar. 

Econsultancy are also hosting many events throughout November, (including our Roundtables next week and our Online Marketing Masterclasses) so if you meet any of our team out and about, and you’re wondering why they’re so… ungroomed, now you’ll know why…

We’ll regularly update the blog with the latest news about our Movember activities, including time-lapsed photos so you can track the hairy progress of the Econsultancy Mo Bros.

In an earlier Econsultancy post the emphasis about the release was on the enhanced mobile tracking.  But for me, and I guess most marketers where mobile isn’t significant, these are the features which will be most important…

Trying to solve some of the issues surrounding the “RT” functionality, Twitter has done away with it completely in favor of reposting a tweet from the original twitterer, with a link to the person who retweeted it (an example is above). 

There are some drawbacks to the new approach, but helps Twitter do two things that will become increasingly important to its business model: track tweets and make them more reliable for professional users. 

Rumours about the economy being poised on the brink of a rebound have been inching back and forth for the past few months, but it’s looking increasingly as though one sector is ready to reap in new sales: online retail. 

That’s good news for online, but somewhat surprising considering the state of the general retail market.  Just today many retail stocks fell sharply after news of sales declines in September.  What’s standing between online and offline retailers?  A small dose of innovation. 

What makes a great viral video?  This is a problem I’ve been coming up against recently, especially as there’s always the simple risk that when trying to do anything viral: it will either work or it won’t. 

This is something I’m going to try and explore across a couple of blog posts in the next month or so, as the subject is so huge and complex, but a good starting point seems to be to showcase some of the best examples of viral advertising that currently exist. 

October 23rd 200916:11

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Nike’s latest flagship store has arrived on New York’s Fifth Avenue, and with it comes a glimpse into the future of retail.  An oft-trotted expression maybe, but the ‘Nike House of Innovation 000’ (its official title) is deserving.