What Are Home Mailers? 

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Quick Answer

A home mailer is a direct mail piece sent by a business to a targeted consumer or resident.  This method of promotional mail delivery is common for direct mail, with mailers sent to businesses being the other common direct mail tactic. 

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Home mailers are sent in a variety of formats, including standard letters, postcards, media kits and custom packages.  A major advantage of direct home mailers is the opportunity for one-on-one interaction with a prospect.  This benefit is distinct from traditional mass marketing strategies.  Home mailers are sometimes referred to as "junk mail," which epitomizes their sometimes-negative connotation with consumers.  However, well-timed and appropriately targeted home mailers can impact buying decisions.