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You Have a Revenue Job

If you haven’t thought about this before, I hate to break it to you, but you have a revenue job.  That’s right.  There’s this thing called salary expense.  And that money has to come from somewhere.  It doesn’t just come out of the clouds.  And as my father use to say, “Money doesn’t grow on trees.”  So, where does it come from? 

It comes from revenue.  Which means you and everybody that you work with has a revenue job.  Even if you’re not in marketing.  Even if you’re not in sales. 

If you’re in operations, your job is to delight the customer, recognize more opportunities for sales, coordinate that with the sales department, and help create more revenue.  If you are in quality, your job is to make sure the best quality product goes out the door because when you do, that increases revenue. 

Whatever you do, every moment of everyday, realize, and think to yourself, “How does this connect to revenue?  Because my job is to make sure that as an organization we grow and we prosper every day, and we do that best by focusing on the customer.”