BlinkBox is acquired by Talk Talk from Tesco

TalkTalk has acquired Tesco’s video service Blinkbox and the ailing retailer’s broadband and telephony business in a deal thought to be worth about £5 million.  Blinkbox is the service unlike rivals Amazon Prime Video and Netflix, Blinkbox doesn’t use a subscription model.  Instead in this service content is rented and/or sold on-demand, similar to Google Play Movies & TV and iTunes. 

Speaking of the acquisition, TalkTalk’s Chief Executive, Dido Harding, reiterated the company’s vision of a multiplay service bundle. 

“We are excited about the opportunity that blinkbox’s platform and technology expertise bring, and which will significantly accelerate the development of our TV platform,” she said. “ The purchase of Tesco’s broadband base is another example of TalkTalk leveraging its national network to grow faster.  We are excited about the future of quad-play – fixed phone and broadband, TV and mobile – and this acquisition will help to further drive home our value for money advantage.” 

The Official cost of acquisition is not announces £5 million is the approximation done by SkyNews