Урок 35. The media
Предмет: Английский язык, 11 класс

Конспект урока

Английский язык, 11 класс

Урок № 35. The Media

На уроке:

Познакомимся с лексикой по теме «СМИ»: article, broadsheet, tabloid, gutter press, headlines, newsagent, rival, survey, feature, coverage, update.
Научимся распознавать новые слова в чтении, аудировании

Ход урока:

Мотивационный модуль: активизируем лексику по теме «СМИ»

Постановка проблемы:

Look at the chart. Is everything clear?

И-1

Цели и задачи:

Т- 1: During this lesson we’ll discover each option from this chart. We are going to read, watch and listen to the examples of each form of mass media. You should click on any position you’d like. Then we’ll do exercises, the vocabulary of the lesson will be directly connected with information from this chart.

Обозначение ожидаемых результатов:

Т-2: На уроке мы подробно узнаем о многих видах СМИ (средствах массовой информации), ознакомимся с успешными примерами; познакомимся с новой лексикой, закрепим её в упражнениях, сможем распознавать её в чтении, аудировании.

Доп сцена – вариативная сцена: тестовый вопрос Тв-1

Соедини разновидность СМИ с соответствующей картинкой.

Broadcast
Video games
Print media
Outdoor media

И-2 И-3

И-4 И-5

Ответы: 1-И-5, 2-И-3, 3-И-2, 4-И-4

Объясняющий модуль: познакомимся с новыми словами по теме «Формы СМИ», научимся догадываться и понимать фразовые глаголы с talk.

Теоретическая часть. Снятие сложностей. Работа над лексикой по теме.

Ролик с платформы YouTube, время – 2:45 “Types of Mass Media”

https://www.youtube.com/watch?v=Xd3m1wBCcmQ

Т-3: В таблице каждый элемент “Clickable”. Таблица в формате “Spider-map”. Кликая на «активный» пункт (выделен жирным), открывается определение этого понятия, больше информации о нём, примеры. То есть, в таблице выделенные позиции привязаны к соответствующему тексту в логической связи.

В spider map вы встретите материал базового уровня, высокого* и повышенного**. Возможно бегло просмотреть все ссылки и ресурсы, а можно остановиться на заинтересовавших и изучить их более детально.

Иэ-1: схема И-1 с «внутренними» ссылками на далее представленные материалы. Для удобства мультимедиа дизайнера, начальные пункты пронумерованы.

Порядок связи:

0 – не связан ни с чем

К №1 параллельно привязаны № 1.1, №1.2

К № 1.1. последовательно № 1.1.1

К № 1.2. последовательно № 1.2.1

К № 2 последовательно № 2.1

К № 2.1 последовательно № 2.1.1

К № 3 параллельно № 3.1, № 3.2

К № 4 параллельно № 4.1, 4.2

К №5 параллельно привязаны № 5.1, №5.2, № 5.3, № 5.4, № 5.5, 5.6

К № 5.1 последовательно № 5.1.1

К № 5.2 последовательно № 5.2.1

К № 5.4 последовательно № 5.4.1

К № 5.6 последовательно № 5.6.1

К № 6 последовательно № 6.1, № 6.2

К № 6.1 последовательно № 6.1.1

К №6.2 параллельно привязаны № 6.2.1, № 6.2.2, № 6.2.3

№ 7 – не связан ни с чем

Материал для Иэ-1:

Текст таблице в документе «Т-7»

№ элемента в схеме

Элемент для кликания

№ Аудио сопровождения

Текст, который привязан к элементу клика.

Все тексты имеют аудио сопровождение

0

The mass media

А-1

a diversified collection of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets.

1

Broadcast

А-2

the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. The sequencing of content in a broadcast is called a schedule. In computer networking, telecommunication and information theory, broadcasting is a method of transferring a message to all recipients simultaneously. И-24. Over the air broadcasting is usually associated with radio and television

1.1

Radio

А-3

Radio is the technology of using radio waves to carry information, such as sound, by systematically modulating properties of electromagnetic energy waves transmitted through space, such as their amplitude, frequency, phase, or pulse width. Listen to the radio examples

1.1.1

Listen to the radio examples

http://bbcworldservice.radio.net

И-6

1.2

Television

А-4

Television (TV) is a telecommunication medium used for transmitting moving images in monochrome (black and white), or in colour, and in two or three dimensions and sound. Watch the examples of TV programs

1.2.1

Watch the examples of TV programs

https://www.watchallchannels.com/rt-tv/

И-7

2

Films

А-5

Are produced by recording people and objects with cameras, or by creating them using animation techniques or special effects. There are a lot of types of films.

2.1

Types of films

Action, spy, military, adventure, comedy, crime, detective, drama, horror, vampire, mystery, fantasy, fairy tales, legends, myths, science fiction, historical, biography, romance, thriller, western, animation, etc. Watch the trailers for some world favourite films

2.1.1.

Watch the trailers

“Titanic” - https://www.youtube.com/watch?v=zCy5WQ9S4c0

“Rush Hour” https://www.youtube.com/watch?v=JMiFsFQcFLE

“Shrek” https://www.youtube.com/watch?v=ooJJX3R42WM

“Sherlock Holmes” https://www.youtube.com/watch?v=qlcWFoNqZHc

3

Video game

А-6

a computer-controlled game in which a video display, such as a monitor or television, is the primary feedback device. There always must also be some sort of input device. Here are some examples

3.1

Input device

А-7

button/joystick combinations (on arcade games), a keyboard and mouse/trackball combination (computer games), a controller (console games), or a combination of any of the above.

3.2

Here are some examples

Top 10 Educational Video Games:

https://www.youtube.com/watch?v=Pqtlw2JB560

The Best and Funniest Moments in Warframe:

https://www.youtube.com/watch?v=pVU6O-G_la4&list=PLtSd00opA6YoU5GDppsaaaBGViKi3lY9m

4

Audio recording and reproduction

А-8

the electrical or mechanical re-creation or amplification of sound, often as music. This involves the use of special audio equipment. Have a look at this kind of site.

4.1

audio equipment

microphones, recording devices, and loudspeakers.

4.2

Have a look at this kind of site.

Audio Recording and Production Course

https://www.vtc.com/products/Audio-Recording-and-Production.htm

5

The Internet

А-9

(also known simply as "the Net" or less precisely as "the Web") is a more interactive medium of mass media, and can be briefly described as "a network of networks". What is WWW????? The types of Internet: blogs, RSS, podcast, mobile phones, websites

5.1

What is WWW?????

А-10

Contrary to some common usage, the Internet and the World Wide Web are not synonymous: the Internet is the system of interconnected computer networks, linked by copper wires, fiber-optic cables, wireless connections etc.; the Web is the contents, or the interconnected documents, linked by hyperlinks and URLs. The World Wide Web is accessible through the Internet, along with many other services including e-mail, file sharing and others described below.

5.1.1

URL

А-11

A Uniform Resource Locator (URL), colloquially termed a web address, is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving

5.2

Blogs

А-12

Web logs or Blogging. It has become a pervasive form of media. A blog is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or interactive media such as images or video. Examples

5.2.1

Examples

https://www.nomadicmatt.com/travel-blog/

http://www.linkschool.co.uk/blog-of-english-school-in-london/

5.3

RSS

А-13

Rich Site Summary; often called Really Simple Syndication, is a type of web feed which allows users to access updates to online content in a standardized, computer-readable format. RSS is a format for syndicating news and the content of news-like sites, including major news sites, news-oriented community sites, and personal blogs.

И-8

5.4

Podcast

А-14

a series of digital-media files which are distributed over the Internet using syndication feeds for playback on portable media players and computers. The term podcast, like broadcast, can refer either to the series of content itself or to the method by which it is syndicated. Examples

5.4.1

Examples

https://www.podcastsinenglish.com

https://player.fm/featured/learning-english

5.5

Mobile phones

А-15

They were introduced in Japan in 1979 but became a mass media only in 1998 when the first downloadable ringing tones were introduced in Finland. Soon most forms of media content were introduced on mobile phones, tablets and other portable devices. И-9

5.6

Website

А-16

a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server. Websites are typically dedicated to a particular topic or purpose, ranging from entertainment and social networking to providing news and education. The examples of notable websites

5.6.1

The examples of notable websites

http://www.bbc.com

https://en.wikipedia.org/wiki/Wikipedia

http://learnenglish.britishcouncil.org/en/

6

Print media

А-17

Publishing and printing different kinds of publications. The most popular are magazines and newspapers.

6.1

Magazine

А-18

a periodical publication containing a variety of articles, generally financed by advertising or purchase by readers. They are often printed in color on coated paper, and are bound with a soft cover. Successful examples of educational magazines

6.1.1.

educational magazines

И-10, И-11, И-12

6.2

Newspaper

А-19

a publication containing news and information and advertising, usually printed on low-cost paper called newsprint. It may be general or special interest, most often published daily or weekly. There are 2 format of newspapers: broadsheet and tabloid. Examples of popular British and American newspapers

6.2.1

Tabloid

А-20

A tabloid is a newspaper with a compact page size smaller than broadsheet. A tabloid is commonly "half the size of a broadsheet" И-17, И-18

6.2.2

Broadsheet

А-21

A broadsheet is the largest newspaper format and is characterized by long vertical pages with serious high-quality articles. И-19, И-20

6.2.3

Examples of popular British and American newspapers

И-13, И-14, И-15, И-16

7

Outdoor media

А-22

is a form of mass media which comprises billboards, signs, placards placed inside and outside commercial buildings/objects like shops/buses, flying billboards (signs in tow of airplanes), blimps, skywriting, AR Advertising.

И-21, И-22, И-23

Т-6

For majority kinds of mass media professions it is important to have a good diction, understandable speech and vocabulary should be rich enough. So let’s pay attention to the vocabulary connected with the making speech.

Тв-2 (тип тренажёра №1)

Отметь все глаголы, которые могут являться синонимом для слова “Talk”:

Discuss
Point
Abduct
Voice
Speak
Beam
Tell
Mean
Say
Convince
Establish

Ответы:

Discuss
Point
Voice
Speak
Tell
Mean
Say
Convince

Тв-3 (тип тренажёра №3)

Проверим языковую догадку. Нужно сопоставить фразовый глагол с его переводом.

Talk away

Заставить замолчать

Talk back

Возражать /огрызаться

Talk down

Говорить пространно/переубеждать

Talk out

Исчерпать тему разговора

Talk around

Хвалить, говорить громко

Talk up

Болтать без умолку

Ответы:

Talk away

Болтать без умолку

Talk back

Возражать /огрызаться

Talk down

Заставить замолчать

Talk out

Исчерпать тему разговора/

Talk around

Говорить пространно/переубеждать

Talk up

Хвалить, говорить громко

Тв-4 (тип тренажёра №13)

Выделите предложения, которые по смыслу связаны с процессом говорения.

The conversation was very pleasant until our talkative neighbour chipped in.
We were furious about his overtalk.
I finished 23 seconds ahead of my main rival.
When he is in a hurry he usually misspeak a lot.
Her voice is her best feature.
Our class came out well from the recent survey.

Ответы:

The conversation was very pleasant until our talkative neighbour chipped in.
We were furious about his overtalk.
I finished 23 seconds ahead of my main rival.
When he is in a hurry he usually misspeak a lot.
Her voice is her best feature.
Our class came out well from the recent survey.

Тв-5 (тип тренажёра № 12) подчеркни правильный перевод к предложению.

His play-to-play broadcast was marvelous.
Его передача в прямом эфире была чудесной.
Его игра была чудесной.
This journalist covers football matches best of all.
Этот журналист делает репортажи о футболе лучше всех.
Этот журналист подбирает футбольные матчи лучше всего.
Look! There is a direct pick-up from the accident area.
Смотри! Там можно подобрать что-то с места аварии.
Смотри! Это репортаж с места аварии.
She gave us a running commentary on what was happening in the radio studio.
Она дала нам возможность побегать, пока она была в студии радио.
Она провела прямой эфир о том, что происходило в радиостанции.

Ответы:

His play-to-play broadcast was marvelous.
Его передача в прямом эфире была чудесной.
Его игра была чудесной.
This journalist covers football matches best of all.
Этот журналист делает репортажи о футболе лучше всех.
Этот журналист покрывает футбол своим мнением лучше всего.
Look! There is a direct pick-up from the accident area.
Смотри! Там можно подобрать что-то с места аварии.
Смотри! Это репортаж с места аварии.
She gave us a running commentary on what was happening in the radio studio.
Она дала нам возможность побегать, пока она была в студии радио.
Она провела прямой эфир о том, что происходило в радиостанции.

Тв-6 (тип тренажёра №3) сопоставь идиоматические выражения с их примерами

Speak in riddles

Can you hear me? This is an exclusive coverage. If I don’t do it, the boss will sack me.
Sorry, what? I’ve watched the news flash

Sweet talk

b.

It was shameful performance with depressing characters.
Are you kidding? It sounds like you are are sarcastically lying

Talk with a forked tongue

c.

That’s better! That’s just what I was looking for. Magnificent!

Talk to the wall

d.

What word begins and ends with an E but only has one letter?
Envelope

Ответы:1-d, 2-c, 3-b, 4-a

Speak in riddles

What word begins and ends with an E but only has one letter?
Envelope

Sweet talk

That’s better! That’s just what I was looking for. Magnificent!

Talk with a forked tongue

It was shameful performance with depressing characters.
Are you kidding? It sounds like you are are sarcastically lying

Talk to the wall

Can you hear me? This is an exclusive coverage. If I don’t do it, the boss will sack me.
Sorry, what? I’ve watched the news flash

Резюме теоретической части.

Т-4: Работая с интерактивной схемой, теперь вы имеете чёткое представление о структуре СМИ. Существует много разновидностей каждого из пунктов, но здесь систематизированы основные, которые являются основополагающими.

Также мы акцентировали внимание на важность использования разнообразного словарного запаса при разговоре о СМИ. Разобрались с различными значениями фразовых оборотов с глаголом talk.

Работая с оригинальными источниками, вы сможете развивать навыки чтения и аудирования, совершенствовать лексические и грамматические навыки. Это имеет сильный эффект на овладение английским языком в целом.

Вариативная часть:

Т-5: для углубленного изучения: интересный вариант изучения английского языка через новости на Youtube:

Learn English with VOA News https://www.youtube.com/watch?v=E-4vFfO2duU

Тренировочный модуль: закрепление новой лексики в упражнениях.

Тренажёры

Тв-7 (тип тренажёра № 9)

Put characteristics of tabloid and broadsheet in the right column

Tabloid

Broadsheet

High-quality journalism
Gossip magazine
Lots of home-made photos of celebrities
Gutter press
Teenage worksheet
Considerable article
Brief picturesque article
Quizzes

Ответы:

Tabloid

Broadsheet

Gossip magazine

High-quality journalism

Lots of home-made photos of celebrities

Considerable article

Gutter press

Teenage worksheet

Brief picturesque article

Quizzes

Тв-8** (тип тренажёра № 3)

Guess the type of article with its title.

Titles

Extract from the articles новости брала с сайта, считаю, что корректировать не нужно

Beauty advice

Japan has for days been in the grip of a deadly heat wave, although the numbers killed vary widely from 15 to as high as 40. Japan's disaster management agency urged people to stay in air-conditioned spaces, drink water and rest to prevent heat exhaustion.

Horoscope

Remember: not always the most expensive is the best, so do not get obsessed with all these ads for life-changing products, don't get lost in your mind, don't get fast decisions before investing big amounts in cosmetics you are not sure how to use. Consult with our articles or with your dermatologist before doing anything you are not sure how to do.

World news

Questions measuring attitudes towards democracy and media and communication will be included in Round 10 of the ESS. The items are included in two rotating modules, selected following an open competition amongst European researchers. Each rotating module includes around 30 questions.

Social survey

Keep pen and paper close by, Cancer, and have the number of the patent office on hand. You're apt to come up with some original ideas that could be revolutionary. You're likely be more intrigued by gadgets and electronic devices than usual. You have the power to make cunning observations about how things work.

Ответы: Beauty advice – 2, Horoscope – 4, World news – 1, Social survey - 3

Beauty advice:

Remember: not always the most expensive is the best, so do not get obsessed with all these ads for life-changing products, don't get lost in your mind, don't get fast decisions before investing big amounts in cosmetics you are not sure how to use. Consult with our articles or with your dermatologist before doing anything you are not sure how to do.

Horoscope

Keep pen and paper close by, Cancer, and have the number of the patent office on hand. You're apt to come up with some original ideas that could be revolutionary. You're likely be more intrigued by gadgets and electronic devices than usual. You have the power to make cunning observations about how things work.

World news

Japan has for days been in the grip of a deadly heat wave, although the numbers killed vary widely from 15 to as high as 40. Japan's disaster management agency urged people to stay in air-conditioned spaces, drink water and rest to prevent heat exhaustion.

Social survey

Questions measuring attitudes towards democracy and media and communication will be included in Round 10 of the ESS. The items are included in two rotating modules, selected following an open competition amongst European researchers. Each rotating module includes around 30 questions.

Тв-9 (тип тренажёра № 2)

Choose the type of magazine through its front page.

И-25

a. Music

Politics
Adventure
И-26

Teenage
Scandal
Fashion and lifestyle
И-27

Ecology
Sport
Travelling
И-28

Education
Extraterrestrial
Gossip

Ответы: 1) a, 2) c, 3) b, 4) a

Тв-10* (тип тренажёра № 15)

What media is described? Type it under the audio file. You will NOT see the text, this is listening task.

A-23: a periodical publication containing a variety of articles, is often printed in color on coated paper, and is bound with a soft cover
A-24: a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or interactive media such as images or video.
A-25: the largest newspaper format and is characterized by long vertical pages with serious high-quality articles
A-26: a form of mass media which comprises billboards, signs, placards placed inside and outside commercial buildings/objects like shops/buses.

ответы: 1 – magazine, 2-blog, 3- broadcast, 4-outdoor media

Тв-11 (тип тренажёра № 8)

Translate these Russian words. If you do it right you will get one more word - #7 (vertical)

Увольнять с работы
Развёртывать что-то
Конкурент, соперник
Доброволец
Единственный в своём роде

What is the 7th word?

7

1

2

3

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5

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1

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u

p

f

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Тв-12 (тип тренажёра № 14)

Find 19 words: 13 horizontal + 6 vertical

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Ответ:

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Тв-13 (тип тренажёра № 5)

Match the form of media with its picture.

Words: audio recording and reproduction, RSS, website, newspaper.

И-29
И-30
И-8
И-31 http://www.prosv.ru

Ответы:

И-29 newspaper
И-30 audio recording and reproduction
И-8 RSS
И-31 http://www.prosv.ru website
Тв-14 (тип тренажёра № 13)

Choose the right variant and point it out with the colour.

A tabloid is commonly "half the size of a broadsheet/social network advert"
The mass media is a diversified collection of media technologies that reach/convince a large audience via mass communication.
The sequencing of content in a broadcast is called a feature/schedule.
The most important function of newspapers is to interrupt/inform the public of significant events.

Ответы:

A tabloid is commonly "half the size of a broadsheet/social network advert"
The mass media is a diversified collection of media technologies that reach/convince a large audience via mass communication.
The sequencing of content in a broadcast is called a feature/schedule.
The most important function of newspapers is to interrupt/inform the public of significant events.

Или 1. Broadsheet, 2. Reach, 3. Schedule, 4. inform

Тв- 15 (тип тренажёра № 3)

Where are the extracts taken from?

Where are the extracts taken from

Extract

The beauty magazine

Lee de Forest pioneered wireless audio transmission through a life that saw the of four separate fortunes.

Local news

Newspapers, magazine, brochures, directories, packaging, and all other forms of message delivery (advertising, etc) that are produced by printing on paper or other material.

Interesting fact about radio broadcasting

Sweden is facing an "extreme" risk of more wildfires in coming days, authorities warned on Monday.

Various forms of print media

Because younger-looking eyes never go out of fashion

Ответы: 1-d, 2-c, 3-a, 4-b

Контрольный модуль.

Вариант 1.

Тв-16 (тип тренажёра № 6)

Fill in the gaps with the appropriate words.

Words: o'clock, World Wide Web, accessible, file transfer, radio

The Internet is quickly becoming the center of mass media. Everything is becoming 1 _________ via the internet. Rather than picking up a newspaper, or watching the 10 2______ news, people can log onto the internet to get the news they want, when they want it. For example, many workers listen to the 3 _________ through the Internet while sitting at their desk. It consists of millions of smaller domestic, academic, business, and governmental networks, which together carry various information and services, such as email, online chat, 4_________ , and the interlinked web pages and other documents of the 5 ___________ .

Ответы: 1-accessible, 2- o’clock, 3 – radio, 4- file transfer, 5 – World Wide Web

Тв-17 (тип тренажёра № 10)

Put the phrases of the dialogue in a logical order.

It’s a new magazine about celebrities.

I’m keen on it. I love reading gutter press.

Hi! What are you reading?

I hope you are not going to believe all this rubbish.

Oh, goodness! Again? That’s ridiculous to buy this kind of tabloid so often.

Of course, I realize it’s sometimes unbelievable, but there is a shred of truth in each article.

Ответы: c, a, e, b, d, f.

Правильный порядок фраз:

Hi! What are you reading?
It’s a new magazine about celebrities.
Oh, goodness! Again? That’s ridiculous to buy this kind of tabloid so often.
I’m keen on it. I love reading gutter press.
I hope you are not going to believe all this rubbish.
Of course, I realize it’s sometimes unbelievable, but there is a shred of truth in each article.

Тв-18* (тип тренажёра № 15)

You will hear the sentences about media. You should type in the missing words in the gaps.

А-27: Microblogging is another _______ of blogging which consists of blogs with very short ________.
А-28: The _______ or author of a podcast is often called a _________.
А-29: Magazines are _______ published weekly, biweekly, monthly, bimonthly or quarterly, with a date on the ________.

Ответы: 1 – type, posts, 2 – host, podcaster, 3- typically, cover.

Вариант 2.

Тв-19 (тип тренажёра № 6)

Fill in the gaps with the appropriate words.

Words: focus on, web pages, readers, network, typical,

Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A 1 ________ blog combines text, images and other graphics, and links to other blogs, 2________, and related media. The ability for 3 _________ to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some 4 ________ art (artlog), photographs (photoblog), sketchblog, videos (vlog), music (MP3 blog), audio (podcasting) are part of a wider 5 _________ of social media.

Ответы: 1-Typical, 2- web pages, 3-readers, 4-focus on, 5-network

Тв-20 (тип тренажёра № 10)

Put the phrases of the dialogue in a logical order.

Let’s come closer and browse.

How often do you read them?

Look at that newsagent over there.

Never. You’ve got to be kidding to believe this kind of gutter press.

Don’t criticize it. Just take it with a pinch of salt.

I see some new tabloids here.

Ответы: c, a, f, b, d, e.

Look at that newsagent over there.
Let’s come closer and browse.
I see some new tabloids here.
How often do you read them?
Never. You’ve got to be kidding to believe this kind of gutter press.
Don’t criticize it. Just take it with a pinch of salt.

Тв-21* (тип тренажёра № 15)

You will hear the sentences about media. You should type the missing words in the gaps.

А-30: Magazines are often _______ in color on coated paper, and are bound with a soft ____.
А-31: When ___________ is done via the ________ the term webcasting is often used.
А-32: Most forms of ______ content were introduced on mobile phones, tablets and other portable _________.

Ответы: 1- printed, cover, 2- broadcasting, Internet (internet), 3 – media, devices

ДОПОЛНИТЕЛЬНЫЙ МОДУЛЬ

Ссылки на сайты, которые использовались в ходе урока и которые рекомендуются для дальнейшей самостоятельной работы:

http://www.bbc.com
https://www.watchallchannels.com
https://www.podcastsinenglish.com
https://player.fm/featured/learning-english
http://learnenglish.britishcouncil.org/en
Learn English with VOA News https://www.youtube.com/watch?v=E-4vFfO2duU