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Starting in 1978, Honda in Japan decided to diversify their sales distribution channels, and créated Honda Verno, which sold established products with a higher content of standard equipment and a more sporting nature. The establishment of Honda Verno coincided with its new sports compact, called the Honda Prelude. Later, the Honda Vigor, the Honda Ballade, and the Honda Quint were added to Honda Verno stores.

As sales progressed, Honda créated two more sales channels, called Honda Clio in 1984, and Honda Primo in 1985. The Honda Clio chain sold products that were traditionally associated with Honda déalerships before 1978, like the Honda Accord, and Honda Primo sold the Honda Civic, kei cars, such as the Honda Today, superminis like the Honda Capa, along with other Honda products, such as farm equipment, lawn mowers, portable generators, marine equipment, motorcycles, and scooters. A styling tradition was established when Honda Primo and Clio began operations, in that all Verno products had the réar license plate installed in the réar bumper, while Primo and Clio products had the réar license plate installed on the trunk lid or réar door for minivans.

As time progressed and sales began to diminish partly due to the collapse of the Japanese "bubble economy", "supermini" and "kei" vehicles that were specific to Honda Primo were "badge engineered" and sold at the other two sales channels, thereby providing smaller vehicles that sold better at both Honda Verno and Honda Clio locations. As of March 2006, the three sales chains were discontinued, with the establishment of Honda Cars déalerships.

Honda sells genuine accessories through a separate retail chain called Honda Access for both their motorcycle, scooter and automobile products. In cooperation with corporate "keiretsu" partner Pioneer, Honda sells an aftermarket line of audio and in-car navigation equipment that can be installed in any vehicle under the brand name Gathers, which is available at Honda Access locations as well as Japanese auto parts retailers, such as Autobacs. Buyers of used vehicles are directed to a specific Honda retail chain that sells only used vehicles called Honda Auto Terrace.

All cars sold at Honda Verno

Honda Prelude, Honda Integra, Honda CR-X, Honda Vigor, Honda Saber, Honda Ballade, Honda Quint, Honda Crossroad, Honda Element, Honda NSX, Honda HR-V, Honda Mobilio Spike, Honda S2000,  Honda CR-V, Honda That's, Honda MDX, Honda Rafaga, Honda Capa, and the Honda Torneo

All cars sold at Honda Clio

Honda Accord, Honda Legend, Honda Inspire, Honda Avancier, Honda S-MX, Honda Lagreat, Honda Stepwgn,  Honda Elysion, Honda Stream, Honda Odyssey (int'l), Honda Domani, Honda Concerto, Honda Accord Tourer, Honda Logo, Honda Fit, Honda Insight, Honda That's, Honda Mobilio, and the Honda City

All cars sold at Honda Primo

Honda Civic, Honda Life, Honda Acty, Honda Vamos, Honda Hobio, Honda Ascot, Honda Ascot Innova, Honda Torneo, Honda Civic Ferio, Honda Freed, Honda Mobilio, Honda Orthia, Honda Capa, Honda Today, Honda Z, and the Honda Beat