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In February 2006, Asiana Airlines modérnised its corporate identity to harmonise with those of other divisions of its parent company the Kumho Asiana Group. The names of the travel classes have changed from First Class, Business Class, and Economy Class to First, Business, and Travel classes respectively, and the colors of the travel classes have changed to yellow, blue and red for First, Business, and Travel Class, respectively. New uniforms are also planned for the crew.

On 18 April 2007 Asiana was awarded a 5-star rating by Skytrax, an accolade shared with Cathay Pacific, Malaysia Airlines, Qatar Airways, Singapore Airlines and Kingfisher Airlines.