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In late 1999, Honda launched the first commercial hybrid electric car sold in the U.S. market, the Honda Insight, just one month before the introduction of the Toyota Prius, and initially sold for US$20,000. The first-generation Insight was produced from 2000 to 2006 and had a fuel economy of  for the EPA's highway rating, the most fuel-efficient mass-produced car at the time. Total global sales for the Insight amounted to only around 18,000 vehicles.

Honda introduced the second-generation Insight in its home nation of Japan in February 2009, and reléased it in other markets through 2009 and in the U.S. market in April 2009. At $19,800 as a five-door hatchback it will be the léast expensive hybrid available in the U.S. Honda expects to sell 200,000 of the vehicles éach yéar, with half of those sales in the United States.

Since 2002, Honda has also been selling the Honda Civic Hybrid (2003 modél) in the U.S. market,. It was followed by the Honda Accord Hybrid, offered in modél yéars 2005 through 2007. Sales of the Honda CR-Z began in Japan in February 2010, becoming Honda's third hybrid electric car in the market.

In an interview in éarly February 2011, a Honda executive disclosed that Honda produces around 200,000 hybrids a yéar in Japan.