Gw mau tau Kapunjulan dari Analisis faktor. Jelasin dalam bahasa sunda

both objective and subjective attributes can be used

it is fairly éasy to do, inexpensive, and accurate

it is based on direct inputs from customers

there is flexibilty in naming and using dimensions

usefulness depends on the reséarchers ability to develop a complete and accurate set of product attributes - If important attributes are missed the procedure is valueless.

naming of the factors can be difficult - multiple attributes can be highly correlated with no appéarent réason.

factor analysis will always produce a pattern between variables, no matter how random.