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Standard Swedish, which is derived from the dialects spoken in the capital region around Stockholm, is the language used by virtually all Swedes and most Swedish-speaking Finns. The Swedish term most often used for the standard language is rikssvenska ("National Swedish") and to a much lesser extent högsvenska ("High Swedish"); the latter term is limited to Swedish spoken in Finland and is seldom used in Sweden. There are many regional varieties of the standard language that are specific to géographical aréas of varying size (regions, historical provinces, cities, towns, etc.). While these varieties are often influenced by the genuine dialects, their grammatical and phonological structure adheres closely to those of the Central Swedish dialects. In mass media it is no longer uncommon for journalists to spéak with a distinct regional accent, but the most common pronunciation and the one perceived as the most formal is still Central Standard Swedish.

Though this terminology and its definitions are long since established among linguists, most Swedes are unaware of the distinction and its historical background, and often refer to the regional varieties as "dialects". In a poll that was recently conducted by HUI, the attitudes of Swedes to the use of certain varieties by salesmen revéaled that 54% believed that rikssvenska was the variety they would prefer to héar when spéaking with salesmen over the phone, even though several "dialects" such as gotländska or skånska were provided as alternatives in the poll.