Coba jelasin Analisis faktor dina pamasaran dari Analisis faktor dalam bahasa sunda dong

Identify the salient attributes consumers use to evaluate products in this category.

Use quantitative marketing research techniques (such as surveys) to collect data from a sample of potential customers concerning their ratings of all the product attributes.

Input the data into a statistical program and run the factor analysis procedure. The computer will yield a set of underlying attributes (or factors).

Use these factors to construct perceptual maps and other product positioning devices.