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No Logo. Naomi Klein. Picador USA, 2009.

The Brands Handbook. Wally Olins. Thames & Hudson, 2008.

Wally Olins on B®and. Thames & Hudson, 2005.

Demirdjian, Z. S., "Rise and Fall of Marketing in Mesopotamia: A Conundrum in the Cradle of Civilization," In The Future of Marketing's Past: Proceedings of the 12th Annual Conference on Historical Analysis and Research in Marketing, Leighton Neilson (ed.), CA, Longman, Association for Analysis and Research in Marketing, 2005

Petty, R.S., "A History of Brand Identity Protection and Brand Marketing," in The Routledge Companion to Marketing History, D.G. Brian Jones and Mark Tadajewski (eds), Oxon, Routledge, 2016, pp 97–114

Moore, K. and Reid., S., "The Birth of the Brand: 4000 Years of Branding," Business History, Vol. 50, 2008. p. 5–23

Twede, D.,  "A History of Packaging," in The Routledge Companion to Marketing History, D.G. Brian Jones and Mark Tadajewski (eds), Oxon, Routledge, 2016, pp 115–130