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Best, Joel (2006). Flavor of the Month: Why Smart People Fall for Fads. University of California Press. .

Burke, Sarah. "5 Marketing Strategies, 1 Question: Fad or Trend?". Spokal.

Cohen, Bruce. "How to Spot the Difference Between Fads and Trends". Supermarket News.

Conley, Dalton (2015). You may ask yourself: An introduction to thinking like a sociologist. New York: W.W. Norton & Co. .