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Nickelodeon and Random House Children's Books released books based on the show starting in January 2016.

Nickelodeon and Paramount Home Entertainment released a DVD based on the show on February 2, 2016.

Nickelodeon and Paramount also released Nickelodeon Favorites: Whiskers & Paws, which features episodes from not only Shimmer and Shine, but from PAW Patrol, Dora and Friends: Into the City!, Fresh Beat Band of Spies, Bubble Guppies, and Blue's Clues. It was released on January 26, 2016.