Jelaskan Rujukan dari Goodyear Tire and Rubber Company dalam bahasa melayu

Richard Korman. The Goodyear Story: An Inventor's Obsession and the Struggle for a Rubber Monopoly (2002)

Ronald P. Conlin; "Goodyear Advertising Research: Past, Present and Future" Journal of Advertising Research, Vol. 34, 1994. The real story of Goodyear.