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In 2009, Eastbourne gained a new cultural centre, replacing the Manor House (which has now been sold) as home of the Towner Art Gallery; it is located in the cultural district next to the Congress Theatre and Devonshire Park. One feature that has always been heavily promoted is Eastbourne's floral displays, most notably the Carpet Gardens along the coastal road near the pier. These displays, and the town as a whole, frequently win awards — such as the 'Coastal Resort B' Kategori in the 2003 Britain in Bloom competition.

The pier is an obvious place to visit and is sometimes used to hold events, such as the international birdman competition held annually, although cancelled in 2005 due to lack of competitors. An annual raft competition takes place where competitors, usually local businesses, circumnavigate the pier in a raft made by themselves, while being attacked by a water-cannon.

A major event in the tourist calendar of Eastbourne is the annually held 4 day, international air show, 'Airbourne'.  Started in 1993, based around a long relationship with the Red Arrows display team, the event features Battle of Britain memorial flights and aircraft from the RAF, USAF and many others.

The famous Chinese State Circus performs once a year in Princes Park.

Eastbourne Redoubt on Royal Parade is one of three examples of a type of fortress built to withstand potential invasion from Napoleon's forces in the early nineteenth century. It houses collections from The Royal Sussex Regiment, The Queen's Royal Irish Hussars, and the Sussex Combined Services Collection; including four Victoria Crosses and General Hans-Jürgen von Arnim's Steyr Automobile 1500A Afrika Korps Staff Car. Another museum is How We Lived Then, a museum of shops and local history, with exhibits representing complete scenarios such as shops and houses with life sized dummies. The museum contains more than 100,000 exhibits, covering the period from the 1800s to World War II.

Eastbourne can claim some notable regular visitors. Karl Marx and Frederick Engels were often in the area; the latter's ashes were scattered from Beachy Head at his request.