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Pusat bandar Reading adalah sebuah pusat beli-belah utama. Kawasan tadahan asas untuk pusat bandar (kawasan untuk mana pusat menarik aliran satu terbesar perbelanjaan) untuk barangan perbandingan tidak sangat besar memanjang sebanyak Goring-on-Thames, Henley-on-Thames, Pangbourne dan Wokingham. Kawasan tadahan tidak begitu penting (kawasan di mana pusat menarik 10% atau lebih perbelanjaan dijanakan) juga termasuk Ascot, Bracknell, Camberley, Didcot, Farnborough, Fleet, High Wycombe, Maidenhead, Newbury, Slough, Tadley, Thatcham, Wallingford and Windsor. Pada 2007 sebuah tinjauan pendapat berdikari meletakkan Reading sebagai salah satu dari destinasi runcit di UK.

Kawasan beli-belah pusat bandar utama adalah di sekitar Broad Street, yang dipejalankakikan pada 1995. Broad Street is anchored at its east and west ends respectively by The Oracle and Broad Street Mall enclosed shopping centres. The Oracle shopping centre regularly attracts over 250,000 people passing through on a Saturday alone.

There are three major department stores in Reading: John Lewis Reading (formerly known as Heelas), Debenhams and House of Fraser. There are also branches of chain stores, including Bhs, Boots, fcuk, H&M, Marks and Spencers, Thorntons, Next, Primark and W H Smith. The booksellers Waterstone's have two branches in Reading. Their Broad Street branch is of interest, as it is a conversion of a nonconformist chapel dating from 1707.

Selain dua mal beli-belah utama, Reading mempunyai tiga arked beli-belah lebih kecil, The Bristol and West Arcade, Harris Arcade and The Walk, yang mengandungi gedung-gedung pakar lebih kecil. An older form of retail facility is represented by Union Street, popularly known as Smelly Alley, due to the former presence of many open-fronted fishmongers and butchers. The occupancy has shifted towards major retail chains, although a few of independent shops, including a fishmonger and butcher remain.

Unlike many English cities, Reading has no indoor market hall. There is a street market at Hosier Street in the town centre, open from Wednesday to Saturday, with 60 stalls selling a mixture of food, flowers and plants, cultural goods, and household goods. A farmers' market operates on two Saturdays a month at the cattle market.

Other than the markets, Marks and Spencers, a few small supermarket branches, and a few speciality shops, food retail has largely deserted the town centre. Large branches of Tesco, Sainsbury's, Asda, Morrisons, Iceland and Waitrose supermarket chains can be found in suburban and edge of town locations.