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Eastbourne is a seaside town, consequently tourism provides an important source of income and employment. The town is normally a short break resort, although hotels can be full during special events such as the International Women's Open tennis. A 1998 study calculated an annual figure of £48 million of income creation and just over 4000 jobs were directly attributable to tourists. A further £18 million is generated by business conference visitors and foreign language students.

Eastbourne Council has developed a seafront strategy in order to boost the tourism economy. Already underway are grants provided for general improvements to accommodation. The regeneration of Seaside, the road running parallel to the coastline, is now complete. The new A22 and Polegate bypass provide a speedier link into the main town. The seafront strategy further outlines priorities for the future, improvements to online bookings and more conference hosting promotion. The International Children's Conference is scheduled to be held in 2010. National marketing campaigns, some based on Eastbourne as a gateway to the South Downs National Park, are in progress.