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In December 2003 Men's Health Magazine held the first International Men's Day in China. The event was held in Beijing and received a positive response from all sectors of society: Sina, Sohu, BTV Charm Frontline, CCTV Arts Express, Shanghai Oriental Satellite TV, Modern Times, The Beijing Youth Daily, Beijing Evening News and other national media which tracked the event. Themes highlighted on the day included men's health and fashion. According to Ms Carrie Xu, PR manager of TRENDS, the International Men's Day is jointly promoted by Men's Health, FHM, and Esquire.

Organizers stated, "In today's society, more and more the fast pace of work and life of modern men often leaves them feeling physically exhausted, yet struggling to maintain a high spirit and commitment to work and life, with added social and family pressures... Thus we call on the community to show some concern for "men's issues" and to help them find ways to alleviate the pressure so that they can relax and enjoy their own real day. This will help men take care of their own physical and mental heath and contribute to a happier life and work."

In Hong Kong in 2010 special observances of International Men's Day occurred on 19 November, with the theme "Blessed Are The Men". All men were invited to ride for free in the city's Ngong Ping 360 Tung Chung cable cars for a round-trip on 19 November. In the same year an article in China Daily on 3 August asked whether men in China needed their own special day, citing the fact that on International Women's Day all women in China, who accounted for 45 percent of the workforce, get a mandatory half day off by their employer while men had no such day. The article reported on an online survey done by Shanghai Hotline asking "Do men need a holiday for themselves?" – to which 80.24 percent of respondents said "yes" with many insisting that Shanghai men are tired and deserve a holiday.