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Harga melibat menanya pertanyaan seperti:

Berapa banyak hendak mengenakan bayaran untuk produk atau perkhidmatan? Pertanyaan ini adalah bahawa suatu titik permulaan biasa untuk perbincangan tentang harga, sungguhpun, suatu pertanyaan lebih baik untuk seorang penjual adalah untuk bertanya - Berapa banyak pelanggan menghargai produk, perkhidmatan, dan intangibles lain yang penjual memperolehi.

What are the pricing objectives?

Do we use profit maximization pricing?

How to set the price?: (cost-plus pricing, demand based or value-based pricing, rate of return pricing, or competitor indexing)

Should there be a single price or multiple pricing?

Should prices change in various geographical areas, referred to as zone pricing?

Should there be quantity discounts?

What prices are competitors charging?

Do you use a price skimming strategy or a penetration pricing strategy?

What image do you want the price to convey?

Do you use psychological pricing?

How important are customer price sensitivity (e.g. "sticker shock") and elasticity issues?

Can real-time pricing be used?

Is price discrimination or yield management appropriate?

Are there legal restrictions on retail price maintenance, price collusion, or price discrimination?

Do price points already exist for the product category?

How flexible can we be in pricing? : The more competitive the industry, the less flexibility we have.

The price floor is determined by production factors like costs (often only variable costs are taken into account), economies of scale, marginal cost, and degree of operating leverage

The price ceiling is determined by demand factors like price elasticity and price points

Are there transfer pricing considerations?

What is the chance of getting involved in a price war?

How visible should the price be? - Should the price be neutral? (ie.: not an important differentiating factor), should it be highly visible? (to help promote a low priced economy product, or to reinforce the prestige image of a quality product), or should it be hidden? (so as to allow marketers to generate interest in the product unhindered by price considerations).

Are there joint product pricing considerations?

What are the non-price costs of purchasing the product? (eg.: travel time to the store, wait time in the store, disagreeable elements associated with the product purchase - dentist -> pain, fishmarket -> smells)

What sort of payments should be accepted? (cash, check, credit card, barter) Pricing