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The studio has garnered many GayVN Awards and Adult Erotic Gay Video Awards ("Grabbys") nominations and wins.  Much of the studio's press and recognition has focused on the dominating presence of founder Michael Lucas, who has been one of pornography's most visible stars.

Timothy Greenfield-Sanders profiled Lucas in his 2004 book XXX: 30 Porn Star Photographs

and the accompanying HBO documentary Thinking XXX.

Greenfield-Sanders asked Lucas, then still primarily known as a performer, for a list of his ten favorite films; the films he listed were all from his own production company.

At the 2009 GayVN Awards studio head Lucas was inducted in to the GayVN Hall of Fame.