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After her solo career effectively ended when her mother contracted terminal cancer in the early 90's, Clarkson turned to songwriting, at the request of Chris Herbert, who was in the process of forming a new, all-girl group. Chris asked Alison to contribute to the project after revealing that she was his inspiration in forming one of his previous projects, The Spice Girls;

Alison went on to co-write a number of songs for Girl Thing, including "Pure and Simple". Although the group's A&R man, Simon Cowell, initially rejected Clarkson's song, it was included in the Japanese edition of Girl Thing's self-titled debut album, released in 2001. The song became a huge, record-breaking hit single when it was re-recorded and released as the debut single of Hear’Say - winners of the reality TV show, Popstars - in March of the same year. On the release, Clarkson commented; "The arrangement they used was almost identical. I never met the band. It was a bit disheartening". However, despite finding renewed success by writing for other artists, Betty didn't care much for the audition-based manufactured pop process which spawned them;

Clarkson has also written songs for Girls Aloud, Louise Nurding, Dannii Minogue and The Tweenies.