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Newer BlackBerry devices use the proprietary Blackberry Messenger, also known as BBM, software for sending and receiving text messages via Blackberry PIN or barcode scan.

There is also the BlackBerry Alliance program of partners who work under contract with Research In Motion to innovate new applications to differentiate the BlackBerry solution. Typical applications include digital dictation, GPS tracking, CRM and expense management. On October 6, 2009 Blackberry Messenger 5.0 was officially released, adding a whole new set of features, including bar code scanning to add contacts, profiles, sharing your location via GPS, and creating groups.

Third-party software available for use on BlackBerry devices includes full-featured database management systems, which can be used to support customer relationship management clients and other applications that must manage large volumes of potentially complex data.