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Cochrane and alternative medicine  (full lists of updated reviews found on Knowledge and Research Center for Alternative Medicine )

Benedetti F, Maggi G, Lopiano L. "Open Versus Hidden Medical Treatments: The Patient's Knowledge About a Therapy Affects the Therapy Outcome." Prevention & Treatment, 2003; 6(1), APA online

Bivins, Roberta "Alternative Medicine?: A History" Oxford University Press 2008

Diamond, J. Snake Oil and Other Preoccupations, 2001, ISBN 978-0-09-942833-6 , foreword by Richard Dawkins reprinted in Dawkins, R., A Devil's Chaplain, 2003,  ISBN 978-0-7538-1750-6 .

; preview at Google Books