Jabarkan Harga premium dari Penentuan harga dalam bahasa melayu

Premium pricing (also called prestige pricing) is the strategy of consistently pricing at, or near, the high end of the possible price range to help attract status-conscious consumers. Examples of companies which partake in premium pricing in the marketplace include Rolex and Bentley. People will buy a premium priced product because:

They believe the high price is an indication of good quality;

They believe it to be a sign of self worth - "They are worth it;" it authenticates the buyer's success and status; it is a signal to others that the owner is a member of an exclusive group;

They require flawless performance in this application - The cost of product malfunction is too high to buy anything but the best - example : heart pacemaker.