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Indian Men's rights organization Save Indian Family has joined in with an inaugural celebration of IMD on 19 November 2007. As a first step it accepted 19 November as (Indian) International Men's Day based on the fact that cricket rivals Australians and West Indies (Jamaica, Trinidad and Tobago) were already doing it. The event was again celebrated in India in 2008, and plans have been made to continue the celebration annually.

In 2009, India received the first corporate sponsorship of the International Men's Day with menswear brand Allen Solly deciding to create promotional offers on IMD, and HBO deciding to screen male-positive movies in its "Men are Back" series on 19 November.