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The studio is known for lavish, big-budget productions that approach gay pornography combining technical filmmaking expertise and raunch.  It gained notoriety for two blockbuster remakes of film classics in the form of 2005's Michael Lucas' Dangerous Liasions and 2006's Michael Lucas' La Dolce Vita.  The studio released its blockbuster Gigolo in 2007.  The film explored the underworld of New York City escorting and hustling.  When same-year The Intern won more GayVN Awards than the big production Gigolo, studio head Lucas was bothered, stating that "even a retard" would not have chosen the one over the other.