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Beckham's fame extends beyond the pitch; in much of the world his name is "as instantly recognizable as that of multinational companies like Coca-Cola and IBM."

Beckham's relationship and marriage to Victoria, who has been famous in her own right as part of the musical group Spice Girls, contributed to David's celebrity beyond football.

Beckham became known as a fashion plate, and together with Victoria, the couple became lucrative spokespeople sought after by clothing designers, health and fitness specialists, fashion magazines, perfume and cosmetics manufacturers, hair stylists, exercise promoters, and spa and recreation companies. One recent example is a new line of aftershave and fragrances called David Beckham Instinct.

In 2002 Beckham was hailed as the ultimate 'metrosexual' by the man who invented the term  and has been described as such by scores of other articles since.

In 2007, the Beckhams were reportedly paid $13.7 million to launch this fragrance line in the US. In the world of fashion, David has already appeared on the covers of countless magazines. In 2007, U.S. covers have included the men's magazine Details, and with his wife for the August 2007 issue of W.

According to Google, "David Beckham" was searched for more than any other sports topic on their site in 2003 and 2004.

Upon their arrival in Los Angeles on 12 July 2007, the night before Beckham's formal introduction, Los Angeles International Airport was packed with paparazzi and news reporters. On the next night, Victoria appeared on NBC's The Tonight Show with Jay Leno to talk about the their move to L.A., and presented Leno with a number 23 Galaxy jersey with his own name on the back. Victoria also talked about her NBC TV show "Victoria Beckham: Coming To America"

On 22 July, a huge private welcoming party was held for the couple at the Los Angeles Museum of Contemporary Art. A-List celebrities attending included Steven Spielberg, Jim Carrey, George Clooney, Tom Cruise, Katie Holmes, Will Smith, Jada Pinkett Smith, and Oprah Winfrey.