Gw mau tau Bacaan tambahan dari Philip Kotler

“What Next?” – An Interview with Philip Kotler on the Future of Marketing" (The Marketing Journal), January 15, 2016

“Phil Kotler on the Relationship between Marketing and Capitalism" (FIXCapitalism.com)

“Can Marketing Improve Capitalism?" (Huffington Post)

“Finally, Brand Activism!” – Philip Kotler and Christian Sarkar (The Marketing Journal), January 9, 2017