Jabarkan Bacaan tambahan dari Bercerita

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Van Laer, T., De Ruyter, K., Visconti, L. M., & Wetzels, M. (2014). "The Extended Transportation-Imagery Model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation." Journal of Consumer Research, 40(5), 797-817. Available at SSRN: http://ssrn.com/abstract=2033192 or doi: http://www.jstor.org/stable/10.1086/673383

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