Coba jelasin Buku dari Martin Lindstrom dong

Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Crown Publications, division of Random House).

Buyology - Truth and Lies About Why We Buy (Doubleday Business, division of Random House).

BRAND sense - Building Powerful Brands Through Touch, Taste, Smell, Sight & Sound (Free Press, division of Simon & Schuster).

BRANDchild- Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands (Kogan Page).

Clicks, Bricks & Brands (Kogan Page).

Brand Building On The Internet (Kogan Page).