Jabarkan Bacaan lanjutan dari E-Choupal

Bhatia, Tej K. 2007. Advertising and marketing in rural India. Delhi: Macmillan India

Goyal, Aparajita. 2010. Information, Direct Access to Farmers, and Rural Market Performance in Central India. American Economic Journal: Applied Economics, Vol. 2, No. 3, pages 22–45.