Jelaskan Rujukan dari Jajak pendapat

Bradburn, Norman M. dan Seymour Sudman. Polls and Surveys: Understanding What They Tell Us (1988)

Cantril, Hadley. Gauging Public Opinion (1944)

Cantril, Hadley dan Mildred Strunk, ed. Public Opinion, 1935-1946 (1951), kompilasi besar tentang berbagai jajak pendapat umum dari AS, Britania, Kanada, Australia, dan tempat-tempat lainnya.

Converse, Jean M. Survey Research in the United States: Roots and Emergence 1890-1960 (1987), sejarah standar

Crespi, Irving. Public Opinion, Polls, and Democracy (1989)

Gallup, George. Public Opinion in a Democracy (1939)

Gallup, Alec M. ed. The Gallup Poll Cumulative Index: Public Opinion, 1935-1997 (1999) mendaftarkan 10.000 lebih pertanyaan, tetapi tanpa hasil.

Gallup, George Horace, ed. The Gallup Poll; Public Opinion, 1935-1971 3 vol (1972) meringkas hasil-hasil dari setiap jajak pendapat.

Glynn, Carroll J., Susan Herbst, Garrett J. O'Keefe, dan Robert Y. Shapiro. Public Opinion (1999) buku teks

Irwin, Galen A. dan Joop J. M. Van Holsteyn. Bandwagons, Underdogs, the Titanic and the Red Cross: The Influence of Public Opinion Polls on Voters (2000).

Lavrakas, Paul J. et al ed. Presidential Polls and the News Media (1995)

Moore, David W. The Superpollsters: How They Measure and Manipulate Public Opinion in America (1995)

Niemi, Richard G., John Mueller, Tom W. Smith, ed. Trends in Public Opinion: A Compendium of Survey Data (1989)

Oskamp, Stuart and P. Wesley Schultz; Attitudes and Opinions (2004)

Robinson, Claude E. Straw Votes (1932).

Robinson, Matthew Mobocracy: How the Media's Obsession with Polling Twists the News, Alters Elections, and Undermines Democracy (2002)

Rogers, Lindsay. The Pollsters: Public Opinion, Politics, and Democratic Leadership (1949)

Traugott, Michael W. The Voter's Guide to Election Polls edisi ke-3 (2004)

James G. Webster, Patricia F. Phalen, Lawrence W. Lichty; Ratings Analysis: The Theory and Practice of Audience Research Lawrence Erlbaum Associates, 2000

Young, Michael L. Dictionary of Polling: The Language of Contemporary Opinion Research (1992)