TASK DEFINITION: Given a context passage, generate a question from the passage such that its answer is shortest continous span from the passage.
PROBLEM: "We don't necessarily believe that new advertising, which might make consumers feel better about the Coke brand or better about the ads themselves , will actually result in consumers consuming more of the product," Morgan Stanley's Bill Pecoriello wrote in a research note the days after the investor meeting . But Coke is optimistic it can regain its old magic, and is banking on a new slogan: "Welcome to the Coke side of life." BREAK THROUGH HIT? With PepsiCo about to surpass Coke as the beverage king on Wall Street--Pepsi's market capitalization has _ in recent years to $97.9 billion, putting it less than a billion dollars behind its rival--the heat is on Coke . It's set to launch a new marketing campaign in March, 2006. And having taken a quick look at Coke's investor presentation on Dec. 7 in New York, my sense is that Coke may be moving in the right direction . Given the continued shift by consumers away from soda--Coke's stronghold --and into alternative beverages like juice, tea, and water, Coke badly needs a breakthrough hit. And given that shift away from soda, some analyists wonder whether even the catchiest new ads will be enough to put the fizz back into Coke. SAME OLD, UPDATED? The new flavors of PowerAde sports drink will probably enable Coke to continue stealing market share from PepsiCo's Gatorade brand. And Coke is getting a little more creative with packaging, including new, aluminum bottles of Coke that will be sold in nightclubs, and an 8.4-ounce "100 calorie" version of its flagship Coke that will appeal to women who want fewer calories and will like the fact that the small can will fit in their purse. I doubt whether other new products will be successful, including a new coffee-flavored soda called Coke-Cola Black that I tried. Think carbonated coffee. But I'm not sure if the product, which Coke is pitching as an afternoon pick-me-up for the 35-and-over set, is going to pull people away from their afternoon Frappucino fix. And my opinion is that Vault, an orange-flavored energy drink, will have just as much trouble unseating Mountain Dew among teens as did Coke's last attempt, a product called Surge. If there is one concern I have about the fresh offerings Coke plans to launch this year, it appears that many of them are simply new brands, not new products.

SOLUTION: When the middle-aged people feel tired, what would they prefer to drink in order to continue their work?

PROBLEM: What could make Michael Jordon, one of the greatest basketball players in history, shed tears? It was when he became a member of the Basketball Hall of Fame on September 11. The hall is in Springfield, Massachusetts and honors the best basketball players, greatest coaches and other contributors to the game. "The game of basketball has been everything to me ," said Jordan, 46. "It is the place I have always gone when I needed to find comfort and peace." Jordan retired twice in his 15-year career, finishing with 32292 points, the third highest total points in NBA history behind Kareem Abdul-Jabbar and Karl Malone. His average of 30.12 points a game is the best in the League. "One day you might look up and see me playing the game at 50," Jordan said. "Because limits, like fears, are often just an illusion." In other words, it was motivation that made Jordan such a success.. A great career did not mean a smooth one. His high school coach cut him from the team in favor of a taller player when Jordan was in 10thgrade. His college coach wouldn't allow him on the cover of Sports Illustration in 1981 with North Carolina's four other players because Jordan was a freshman. In his first NBA All-Star game, older NBA stars wouldn't throw him the ball because of jealousy. "That burned me up," Jordan said. "But _ don't have to stop you. If you run into a wall, don't turn around and give up. Figure out how to climb it, go through it, or work around it."

SOLUTION: Who scored the highest total points in NBA history?

PROBLEM: Hurry! Time to "steal vegetables" Don't be afraid! We are not encouraging the stealing behavior, but to tell you maybe the most popular topic from white-collars' mouth in cities. Together with "How many vegetables do you steal today," "it's harvest time for your ripe peach," "I bought you a new car today." Are there so many people in the city really have their own farms, or are they really so rich to buy someone else cars casually? The answer is obviously negative. They just play some games on Social Network Sites (SNS) like kaixin001.com. Can you imagine that more than millions of people in Chinese mainland will spend lots of time on SNS to play game and talk to friends, especially white-collars who work in the cities? Take kaixin001.com as an example, the current member of it has already hit 38 million. However, the great number of people who would like to use such SNS indicates another social problem. That is lots of people choose to escape from the reality. And SNS just offer them a Virtual space to forget the reality. Kinds of games and various of friends do give netizens lots of fun. Though indulging, dreaming, chatting and playing , it seems like people could really escape from all the upsets in reality. But virtual world is not real and no one can live in it forever, and reality is not that simple like noodling around on the internet. Since this kind of social phenomenon is so popular on the internet, people start thinking to remove it in the reality.After playing the "happy farm" game on kaixin001.com, would you like to put yourself among the real corps while smelling the fragrance of the countryside? Recently, a farm land service called "happy farm in reality" was opened in the suburbs of Shanghai where white-collar workers from around that region can experience the real farmer's life by themselves

SOLUTION:
Which group are the majority playing the "Happy Farm" game?