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The Case
Nicki Minaj  posted an Instagram of  herself  in front of the distinctive blue-and-white Casper mattress box on Dec. 30 with this caption: âLove it @casper havenât slept in daze.â
Casper confirmed to BuzzFeed News in an email on Monday that it compensated  Nicki Minaj  to post about the mattress. It wasnât just a gift â  she  was paid $$$.
So shouldnât  she  have disclosed it was an ad in the caption? Casper said  âWe asked that  she  include the proper disclosure (#ad) in  her  caption. After  she  posted  we reached out â early last week â to ask that  she  update the copy to clarify.â
As of yesterday afternoon   Minaj  had still not updated  her  post to say that  it  was an ad.  Her  record label did not reply to BuzzFeed Newsâ request for comment.
Is Nicki Minaj Doing An Ad For Mattresses Here?

One way is to get rated by Oddup  a research platform that rates startups the same way equity research analysts rate and recommend the shares of publicly listed companies. Oddup has seen tremendous success  closing a $6 million Series A round in the spring. For founders looking to get on Oddupâs radar   CEO James Giancotti  reveals some factors  the company  looks at when considering whether to rate new startups. Not only does Oddup look at the founders when building a profile they also analyze the startupâs investors  team and location.
During Oddupâs Series A round   Giancotti  gleaned valuable insight into the fundraising process  he  hopes can help founders who are facing the same situation.
âSome people look at fundraising like itâs a hobby. Itâs not. You have to put in a lot of time and hard work. You must also answer the question: Whoâs going to be your investor? Like any relationship  you want investors you love working with who can also make connections for you and help your business grow to the next level. Be selective and donât be afraid to say no. We did. Itâs not egotistical. Itâs about finding the right fit â explained  Giancotti .
If youâre wondering how to spot good investors  Oddup has you covered with their investor ratings.  Giancotti  said they look at an investorâs entire portfolio for their rating  not just the shining stars. By going that route  their ratings reflect the whole picture.
âI like the analogy that youâre only as good as the children you have â  Giancotti  said. âIf you have one amazing child and one terrible child  even though you love them all  thereâs one that really stands out. All the children â the startups â factor into our investor ratings. How many have sold? How many failed? Whatâs the traction on each of them? Youâve got to evaluate the companies that investors are getting money from.â
As startups grow  one mistake founders make is focusing on themselves at the expense of the company. When companies have a few employees  the founderâs involvement is crucial. When the team grows to 50 people  smart founders look to hire someone else who can grow the company long after theyâve left the picture. If youâre a founder going through a round of funding  stay focused on your company  not yourself.  Giancotti  also advocates planning early for how your startup will raise funds. âIf youâre raising money to survive â  he  said  âyouâre already out of time.â
When youâre trying to gain momentum for your startup and get it off the ground  youâll probably have people tell you that your idea is terrible. When you begin to request funding  youâll likely face repeated rejection. As  Giancotti  points out  hitting a wall shouldnât stop you in your tracks. The successful founders learn to take everything in stride.
âAs a founder  youâve got to take criticism as an opportunity to prove people wrong â  he  said. âWhen we started pitching Oddup  we had a lot of people saying our idea was stupid  it wouldnât work and that we shouldnât do it. Now the same people want to invest in us. Itâd be easy to be upset with them  but thatâs pettiness  and you shouldnât be petty as an entrepreneur. At least they cared enough to give you an opinion.â
Thereâs one final key to being a successful founder that isnât talked about enough. After Oddupâs Series A round   Giancotti  was told something that all startup founders need to hear: âYou guys are destined to be a billion-dollar company  but you need to stay alive for it.â Good health   Giancotti  knows  is as much about effective stress management as  it  is keeping your body in shape with regular exercise and a nutritious diet.
âFounders must focus on both their mental and physical health. This job takes a lot out of you. Even if youâre physically healthy  the mental part can wear you down just as much. You need the right headspace to be successful in the long run â says  Giancotti .
Here's How This Successful Startup Founder Says You Should Be Fundraising

If  only Sen. Rand Paul  had been elected president as Iâd hoped   he  wouldnât have six broken ribs today.
Then the Kentucky Republican wouldnât have had time to mow  his  own lawn. And a Democratic neighbor with anti-GOP feelings â who reportedly said on social media  he  wanted a special counsel to âfry Trumpâs gonadsâ â wouldnât have been able to attack  Paul  and break  his  ribs.
It could be your neighbor is a psycho  or just a nice person who doesnât appreciate your dogâs dog-doo in his yard. Iâll share some examples later in this space  but first  a Rand Paul update.
âI appreciate all of the support from everyone â  Paul  wrote on Twitter. âA medical update: final report indicates six broken ribs & new X-ray shows a pleural effusion.â
Rene Boucher  59  a neighbor of the Kentucky senator  admitted to tackling  Paul . Rene Boucher  59  a neighbor of the Kentucky senator  admitted to tackling  Paul . SEE MORE VIDEOS
Neighbor of Sen.  Rand Paul  pleads not guilty to attacking the Kentucky lawmaker Â»
Was  Rand Paul  attacked over a yard dispute? It wouldn't be unheard of Â»

Rand Paul joins those with Bad Neighbor Tales