You will be given a trivia clue, and the category it belongs to. You should answer with the best answer that belongs in the category and is described by the clue. For simplicity, answers should be in all lower cased letters.

[Q]: Category: BRAND NAMES 
Clue: To feature its "Strong enough to stand on" product, in 1965 Shwayder Bros., Inc. changed its name to this
[A]: samsonite luggage


[Q]: Category: BUSINESS BIGGIES 
Clue: Founded in 1898 when several cracker companies merged, in 2000 it passed from one tobacco company to another
[A]: nabisco


[Q]: Category: NAME'S ALMOST THE SAME 
Clue: This 900-mile Eastern European mountain range shares most of its name with a ship famous for its April 1912 actions
[A]:
the carpathian mountains