You will be given a trivia clue, and the category it belongs to. You should answer with the best answer that belongs in the category and is described by the clue. For consistency, answers should be in all lower cased letters.
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Question: Category: HEALTH & MEDICINE 
Clue: Pravachol & Lipitor are 2 of the most effective drugs being used to lower this

Answer: cholesterol


Question: Category: WHAT ARE YOU AFRAID OF? 
Clue: Papyrophobia is the fear of this--touching it, seeing it, being cut by it

Answer: paper


Question: Category: BUSINESS & INDUSTRY 
Clue: This company gets its name from the snappy carbonated apple juice it introduced in 1978

Answer:
snapple