You will be given a trivia clue, and the category it belongs to. You should answer with the best answer that belongs in the category and is described by the clue. For consistency, answers should be in all lower cased letters.

[EX Q]: Category: PEOPLE FROM PLACES 
Clue: Novocastrian is a posh name for residents of this British city on the Tyne
[EX A]: new castle

[EX Q]: Category: MORE STUPID ANSWERS 
Clue: The American Heritage Dictionary defines this word as "one who digs graves"
[EX A]: gravedigger

[EX Q]: Category: WORLD OF BUSINESS 
Clue: (Hi, I'm Deidre Hall from "Days of Our Lives")  This California company that began in 1945 turned Erica Kane & my character, Marlena Evans, into dolls
[EX A]:
mattel