You will be given a trivia clue, and the category it belongs to. You should answer with the best answer that belongs in the category and is described by the clue. For simplicity, answers should be in all lower cased letters.

[EX Q]: Category: QUOTES 
Clue: 19th century philosopher & poet who advised "Hitch your wagon to a star"
[EX A]: ralph waldo emerson

[EX Q]: Category: BACK TO BUSINESS 
Clue: No-contract & pay as you go plans are selling points of this cell phone company started by Sir Richard Branson
[EX A]: virgin mobile

[EX Q]: Category: FOOD ETYMOLOGY 
Clue: Keith Downey developed rapeseed into this cooking product, now a huge cash crop for farmers in Saskatchewan
[EX A]:
canola