Given a document, find the main entity about whom the author is writing. Write the full name if mentioned in the text. Note that URLs in the text have been replaced with [Link].
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Question: “Initially there is a high number of players and then over time consolidation happens ”  Klaus Helmrich  said on Wednesday at the launch of a global user organization for Siemens’ MindSphere platform  which competes with General Electric’s Predix and others to help customers gather data from machines.
“I don’t think we will end up with one platform worldwide. There will be a handful or two handfuls in the mid to more distant future ”  Helmrich  said  comparing the proliferation of industrial software platforms with the smartphone industry  which has ended up being dominated by Apple and Samsung.
Siemens already has more than 800 000 intelligent sensors in buildings and machines  including trains and healthcare equipment  putting it in a strong position   Helmrich  said.
“It is a solid basis for the start of the business and makes us optimistic about scale effects ”  he  said  adding that being first to gather a critical mass of software developers and users is crucial to winning customers  much as Apple’s large developer community made its app store the most attractive.

Answer: Klaus Helmrich


Question: Comic strip artist Mort Walker  a World War II veteran who satirized the Army and tickled millions of newspaper readers with the antics of the lazy private "Beetle Bailey " died Saturday.  He  was 94.
 Walker  died at  his  home in Stamford  Connecticut  said Greg Walker  his eldest son and a collaborator. His father's advanced age was the cause of death  he said.
 Walker  began publishing cartoons at age 11 and was involved with more than a half-dozen comic strips in  his  career  including "Hi and Lois " ''Boner's Ark" and "Sam & Silo." But  he  found  his  greatest success drawing slacker Beetle   his  hot-tempered sergeant and the rest of the gang at fictional Camp Swampy for nearly 70 years.
The character that was to become  Beetle Bailey  made  his  debut as Spider in  Walker 's cartoons published by the Saturday Evening Post in the late 1940s.  Walker  changed Spider's name and launched  "Beetle Bailey"  as a college humor strip in 1950.
At first the strip failed to attract readers and King Features Syndicate considered dropping it after just six months   Walker  said in a 2000 interview with The Associated Press. The syndicate suggested  Beetle  join the Army after the start of the Korean War   Walker  said.
"I was kind of against it because after World War II  Bill Mauldin and Sad Sack were fading away " he said. But his misgivings were overcome and  Beetle  "enlisted" in 1951.
 Walker  attributed the success of the strip to Beetle's indolence and reluctance to follow authority.
"Most people are sort of against authority "  he  said. "Here's  Beetle  always challenging authority. I think people relate to it."
 "Beetle Bailey"  led to spin-off comic strip "Hi and Lois " which  he  created with Dik Browne  in 1954. The premise was that  Beetle  went home on furlough to visit  his  sister Lois and brother-in-law Hi.
Fellow cartoonists remembered  Walker  on Saturday as a pleasant man who adored his fans. Bill Morrison  president of the National Cartoonists Society  called  Walker  the definition of "cartoonist" in a post on the society's website.
" He  lived and breathed the art every day of  his  life.  He  will be sorely missed by  his  friends in the NCS and by a world of comic strip fans " Morrison said.
Fellow cartoonist Mark Evanier said on his website that  Walker  was "delightful to be around and always willing to draw  Beetle  or Sarge for any of his fans. He sure had a lot of them."
"Beetle Bailey " which appeared in as many as 1 800 newspapers  sometimes sparked controversy. The Tokyo editions of the military newspaper Stars & Stripes dropped it in 1954 for fear that it would encourage disrespect of its officers. But ensuing media coverage spurred more than 100 newspapers to add the strip.
Shortly after President Bill Clinton took office   Walker  drew a strip suggesting that the draft be retroactive in order to send Clinton to Vietnam.  Walker  said  he  received hundreds of angry letters from Clinton supporters.
For years   Walker  drew Camp Swampy's highest-ranking officer  Gen. Amos Halftrack  ogling his secretary  Miss Buxley. Feminist groups claimed the strip made light of sexual harassment  and  Walker  said the syndicate wanted  him  to write out the lecherous general.
That wasn't feasible because the general was such a fixture in the strip   Greg Walker  said Saturday.  His  father solved the problem in 1997 by sending Halftrack to sensitivity training.

Answer: Beetle Bailey


Question: "We had a fundamental belief that  if people found games at their fingertips  if you really reduced the barriers to entry to games and you made them social  then a much larger group would engage " said Mark Pincus   44  who founded Zynga in January 2007 .
He was indisputably farsighted in recognizing the opportunity  and has been rewarded with a company that could pull down a half billion in revenue in its fourth year. There's rampant speculation the company will go public  an event that would propel Pincus into the leagues of the region's superrich.
Zynga boasts 208.8 million active players per month on Facebook  and could reach $500 million in revenue this year  estimates research firm Inside Network . The company has been profitable since it was nine months old  Pincus said.
In a blog post following the TechCrunch articles  Pincus stressed that the company worked hard to remove "bad offers" and said the worst offender had been permanently banned before the articles appeared. He committed to take additional steps to prevent questionable ads.
"The ads involved were created by third parties  not Zynga  and were removed more than a year ago  before the case was filed " he said.
Shortly after the flareup over the lead generation offers  an online video came to light that suggested the company had knowingly allowed such ads. It showed Pincus speaking at a Berkeley event in 2009.
"I funded the company myself but I did every horrible thing in the book to just get revenues right away " he said. "I mean we gave our users poker chips if they downloaded this wiki toolbar."
"I downloaded it once  I couldn't get rid of it  " he said. "We did anything possible to just get revenues so that we could grow and be a real business."
"We want to build an Internet treasure " Pincus replied. "We want to build one of the trusted brands on the Internet. If you look at our actions  they speak louder than our words and hopefully louder than my bad words."
Pincus  who previously founded Freeloader  Support.com and Tribe.net.
He also suspected the most engaged users would be willing to pay money for virtual goods like coins  tractors or weapons that allowed them to more rapidly advance or "level up" in the games  or simply enjoy them more.
He was right.
Pincus and other executives say they outmaneuvered the marketplace by designing better games  adjusting them based on how people were actually playing  and spending heavily on technology  customer service and marketing.

Answer:
Pincus