You will be given a trivia clue, and the category it belongs to. You should answer with the best answer that belongs in the category and is described by the clue. For consistency, answers should be in all lower cased letters.

Category: FILTHY RICH 
Clue: Worth over $15 billion, Robson, son of Sam, runs this company, the USA's largest private employer
wal-mart

Category: NEW SUPERHEROES & VILLAINS 
Clue: So strong an NBA Award is named for him, in a time of crisis, he's the first reserve off the bench; make way for the...
sixth man

Category: FUN ACROSS AMERICA 
Clue: Holtville, Ca. has carrot ice cream for its Carrot Festival, & Goleta, Ca. serves yellow cotton candy for this fruit's fest

the lemon