In this task, you are given a part of an article. Your task is to generate headline (title) for this text. Preferred headlines are under fifteen words.

[EX Q]: The majority of online display ads are served through realtime bidding (RTB) — each ad display impression is auctioned off in real-time when it is just being generated from a user visit. To place an ad automatically and optimally, it is critical for advertisers to devise a learning algorithm to cleverly bid an ad impression in real-time. Most previous works consider the bid decision as a static optimization problem of either treating the value of each impression independently or setting a bid price to each segment of ad volume. However, the bidding for a given ad campaign would repeatedly happen during its life span before the budget runs out. As such, each bid is strategically correlated by the constrained budget and the overall effectiveness of the campaign (e.g., the rewards from generated clicks), which is only observed after the campaign has completed. Thus, it is of great interest to devise an optimal bidding strategy sequentially so that the campaign budget can be dynamically allocated across all the available impressions on the basis of both the immediate and future rewards. In this paper, we formulate the bid decision process as a reinforcement learning problem, where the state space is represented by the auction information and the campaign’s real-time parameters, while an action is the bid price to set. By modeling the state transition via auction competition, we build a Markov Decision Process framework for learning the optimal bidding policy to optimize the advertising performance in the dynamic real-time bidding environment. Furthermore, the scalability problem from the large real-world auction volume and campaign budget is well handled by state value approximation using neural networks. The empirical study on two large-scale real-world datasets and the live A/B testing on a commercial platform have demonstrated the superior performance and high efficiency compared to state-of-the-art methods.
[EX A]: Real-Time Bidding by Reinforcement Learning in Display Advertising

[EX Q]: We proposed Neural Enquirer as a neural network architecture to execute a SQLlike query on a knowledge-base (KB) for answers. Basically, Neural Enquirer finds the distributed representation of a query and then executes it on knowledge-base tables to obtain the answer as one of the values in the tables. Unlike similar efforts in endto-end training of semantic parser [11, 9], Neural Enquirer is fully “neuralized”: it not only gives distributional representation of the query and the knowledge-base, but also realizes the execution of compositional queries as a series of differentiable operations, with intermediate results (consisting of annotations of the tables at different levels) saved on multiple layers of memory. Neural Enquirer can be trained with gradient descent, with which not only the parameters of the controlling components and semantic parsing component, but also the embeddings of the tables and query words can be learned from scratch. The training can be done in an end-to-end fashion, but it can take stronger guidance, e.g., the step-by-step supervision for complicated queries, and benefit from it. Neural Enquirer is one step towards building neural network systems which seek to understand language by executing it on real-world. Our experiments show that Neural Enquirer can learn to execute fairly complicated queries on tables with rich structures.
[EX A]: Neural Enquirer: Learning to Query Tables

[EX Q]: In the mixture models problem it is assumed that there are K distributions θ1, . . . , θK and one gets to observe a sample from a mixture of these distributions with unknown coefficients. The goal is to associate instances with their generating distributions, or to identify the parameters of the hidden distributions. In this work we make the assumption that we have access to several samples drawn from the same K underlying distributions, but with different mixing weights. As with topic modeling, having multiple samples is often a reasonable assumption. Instead of pooling the data into one sample, we prove that it is possible to use the differences between the samples to better recover the underlying structure. We present algorithms that recover the underlying structure under milder assumptions than the current state of art when either the dimensionality or the separation is high. The methods, when applied to topic modeling, allow generalization to words not present in the training data.
[EX A]:
Using multiple samples to learn mixture models