Given a document, find the main entity about whom the author is writing. Write the full name if mentioned in the text. Note that URLs in the text have been replaced with [Link].

Input: Consider Input: A woman runs past an Under Armour store in downtown Chicago on Oct. 16. (Christopher Dilts/Bloomberg)
Americans  it seems  are over Under Armour.
âThis is an abrupt about-turn for a company that  until recently  was on a mission to challenge the might of Nike â Neil Saunders  managing director of the analytical firm GlobalData Retail  said in an email. âUnder  Armour  has become just another brand in a sea of brands.â
The problems are multiple  he said. Although Under  Armour  racks up billions of dollars in sales each year  analysts say it has failed to drum up much loyalty among its customers. It has also been slow to resonate with women and has struggled to compete with larger rivals such as Nike and Adidas  which often offer lower-priced goods. Another factor: bankruptcy filings by key retail distributors such as Sports Authority and Sports Chalet.
âWe are incredibly disappointed with our 2017 performance â Kevin Plank  Under Armourâs founder and chief executive  said during the call with analysts. âWe have not performed to the level we had originally aspired to.â
Under Armour tried to keep up  he said  by discounting prices and offering more promotions than usual  which further cut into the companyâs profit margins. But  Plank added  those were just temporary efforts to shore up sales and not a long-term strategy for the company  which once could command higher prices than its competitors. (Menâs running shoes  for example  start at $74.99 at  Under Armour   $65 at Adidas and $60 at Nike  according to the companiesâ websites.)
âIn no way  shape or form do we anticipate changing the pricing model that makes Under Armour special and unique â Plank said. âWe invented the $25 T-shirt. Weâve pressed the bounds as to what consumers will pay for apparel. Thatâll continue. No one is looking for  Under Armour  to have the $25 hooded fleece. They want Under  Armour  at the $75 and $100 price points.â
But analysts say that might be a tough sell  particularly as customers grow accustomed to deep discounts. Saunders added that a âmarked slowdownâ in demand for athletic apparel is likely to further complicate Under  Armour âs turnaround efforts.
âWhile customer numbers have risen  loyalty to the brand is not deep-rooted in the same way that it is at Lululemon and Nike â he wrote. âWhat this means is that as demand moderated  Under  Armour  has been quick to drop off the radar of many consumers.â
The latest round of disappointing earnings comes on the heels of a tough year. The company posted its first-ever loss in April and in August announced it would lay off 2 percent of its workers. Thereâs also been changes to the leadership team. Still   shares of Under Armour stock  which are currently trading at about $13   have lost more than half  their  value this year.

Output: Armour


Input: Consider Input: LONDON (Reuters) -  When Comcast (CMCSA.O) boss Brian Roberts  was weighing up a $31 billion offer for British broadcaster Sky (SKYB.L)  a trip to see Skyâs products in store  and the knowledge of the London cab driver that took  him  there  helped to make up  his  mind.
 Chief Executive Roberts  said the visit was one of a number of things that confirmed Sky as a âjewelâ that his company should try to acquire  as Comcast looks to boost international revenues as growth in the United States slows.
 Roberts  said  he  had closely tracked what Sky had been doing for years  but last November   he  had an unexpected reminder of Skyâs influence as Europeanâs biggest pay-TV provider while in a cab with a colleague.
âI suggested that we jump in a taxi and go to one of the malls and get a demo of Sky in one of their shops. And we had a fabulous experience â  Roberts  told reporters on a call.
 Roberts  said that while the experience wasnât the deciding factor in moving forward with the bid  it reiterated the media groupâs value to the chief executive.

Output: Brian Roberts


Input: Consider Input: We know that  Nikolas Cruz  wasn't hiding a thing about  his  killing rage in the months and even years before the Florida school massacre.
According to the best British newspaper in America  the Daily Mail   Nikolas Cruz  abused his ex and sold knives out of a lunchbox.  He  was disciplined by the school 25 times and finally expelled.
Good Morning America could not pass up an interview with survivor Ariana Lopez. In her circle  everybody knew that  Cruz  was dangerous.  He  didn't bother to hide it. According to  Ms. Lopez  Cruz  was signaling  his  rage and murderous feelings like mad.
Lopez made it clear during her interview that  Cruz 's problematic behavior and mental health issues were on clear display at school. 'He used to sell knives out of his lunch box  which I thought was insane. You can't have knives  this is a school'  said Lopez of  Cruz . 'He would be like  "hey guys  want some knives?"' One of the incidents that led to his being disciplined was a fight in September 2016. Footage of the brawl emerged over the weekend.  Cruz  was suspended for two days as a result of the fight  which was over a former girlfriend.
This changes the picture completely: what the hell were the school counselors and police authorities doing while  Cruz  was signaling murderous intentions? There is an air of looming tragedy over the Florida school killings  and secretly  many people knew or suspected what was to come.
Any competent teacher  administrator  school cop  or counselor should have seen the signs and should have diverted  Cruz  into a protected environment where  he  could be educated and monitored. If  his  friend Ariana knew he was selling knives  so did dozens of other kids  teachers  administrators  and all the rest. No person in authority acted responsibly. They just kicked the can down the road.
There is no mystery about the Nikolas Cruzes of the world. They have been around forever. It's just that they were spotted and taken care of with discipline and  yes  with love and acceptance  whether they deserved it or not. If they acted out  they were punished appropriately  and if they looked dangerous  they were diverted to activities where they could do no harm.
That's what fathering is all about  and that is what the ancient phrase "in loco parentis" means.  Cruz  should have been effectively disciplined from childhood onward  but  he  was allowed to grow into a raging menace  recognized by other students and by numerous adults.


Output: Nikolas Cruzes