In this task, you are given a part of an article. Your task is to generate headline (title) for this text. Preferred headlines are under fifteen words.
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Question: The majority of online display ads are served through realtime bidding (RTB) — each ad display impression is auctioned off in real-time when it is just being generated from a user visit. To place an ad automatically and optimally, it is critical for advertisers to devise a learning algorithm to cleverly bid an ad impression in real-time. Most previous works consider the bid decision as a static optimization problem of either treating the value of each impression independently or setting a bid price to each segment of ad volume. However, the bidding for a given ad campaign would repeatedly happen during its life span before the budget runs out. As such, each bid is strategically correlated by the constrained budget and the overall effectiveness of the campaign (e.g., the rewards from generated clicks), which is only observed after the campaign has completed. Thus, it is of great interest to devise an optimal bidding strategy sequentially so that the campaign budget can be dynamically allocated across all the available impressions on the basis of both the immediate and future rewards. In this paper, we formulate the bid decision process as a reinforcement learning problem, where the state space is represented by the auction information and the campaign’s real-time parameters, while an action is the bid price to set. By modeling the state transition via auction competition, we build a Markov Decision Process framework for learning the optimal bidding policy to optimize the advertising performance in the dynamic real-time bidding environment. Furthermore, the scalability problem from the large real-world auction volume and campaign budget is well handled by state value approximation using neural networks. The empirical study on two large-scale real-world datasets and the live A/B testing on a commercial platform have demonstrated the superior performance and high efficiency compared to state-of-the-art methods.

Answer: Real-Time Bidding by Reinforcement Learning in Display Advertising


Question: Understanding a long document requires tracking how entities are introduced and evolve over time. We present a new type of language model, ENTITYNLM, that can explicitly model entities, dynamically update their representations, and contextually generate their mentions. Our model is generative and flexible; it can model an arbitrary number of entities in context while generating each entity mention at an arbitrary length. In addition, it can be used for several different tasks such as language modeling, coreference resolution, and entity prediction. Experimental results with all these tasks demonstrate that our model consistently outperforms strong baselines and prior work.

Answer: Dynamic Entity Representations in Neural Language Models


Question: Proposed methods for prediction interval estimation so far focus on cases where input variables are numerical. In datasets with solely nominal input variables, we observe records with the exact same input x, but different real valued outputs due to the inherent noise in the system. Existing prediction interval estimation methods do not use representations that can accurately model such inherent noise in the case of nominal inputs. We propose a new prediction interval estimation method tailored for this type of data, which is prevalent in biology and medicine. We call this method Distribution Adaptive Prediction Interval Estimation given Nominal inputs (DAPIEN) and has four main phases. First, we select a distribution function that can best represent the inherent noise of the system for all unique inputs. Then we infer the parameters θi (e.g. θi = [meani, variancei]) of the selected distribution function for all unique input vectors xi and generate a new corresponding training set using pairs of xi , θi. III). Then, we train a model to predict θ given a new xu. Finally, we calculate the prediction interval for a new sample using the inverse of the cumulative distribution function once the parameters θ is predicted by the trained model. We compared DAPIEN to the commonly used Bootstrap method on three synthetic datasets. Our results show that DAPIEN provides tighter prediction intervals while preserving the requested coverage when compared to Bootstrap. This work can facilitate broader usage of regression methods in medicine and biology where it is necessary to provide tight prediction intervals while preserving coverage when input variables are nominal.

Answer:
DICTION INTERVAL ESTIMATION USING NOMINAL VARIABLES