You will be given a trivia clue, and the category it belongs to. You should answer with the best answer that belongs in the category and is described by the clue. For simplicity, answers should be in all lower cased letters.
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Question: Category: -OLOGIES 
Clue: From the Greek for "growing in", it studies the development of organisms in their earliest stages before birth

Answer: embryology


Question: Category: TV SHOWS BY CHARACTER 
Clue: Erica Kane

Answer: all my children


Question: Category: BIG BUSINESS 
Clue: In 1947 this tinfoil brand was Reynolds Aluminum's first consumer product

Answer:
reynolds wrap