You will be given a trivia clue, and the category it belongs to. You should answer with the best answer that belongs in the category and is described by the clue. For consistency, answers should be in all lower cased letters.

Category: SING A SONG OF SIX PACKS 
Clue: "I... love" this light beer with my mate, begun in '78, "& those twee-ins!"
coors

Category: WHAT SIGN ARE YOU? 
Clue: You're a 7' tall red octagon with white letters; you tell folks to do this, & dang it, you mean it
a stop sign

Category: LET'S DO "UNCH" 
Clue: Let's read "An American Dilemma", this Nobel Prize winner's 1944 study of race relations

bunche