instruction:
You will be given a trivia clue, and the category it belongs to. You should answer with the best answer that belongs in the category and is described by the clue. For simplicity, answers should be in all lower cased letters.
question:
Category: THE EMMYS 
Clue: The star of one of TV's most popular shows ever, he's the only person to win Emmys for acting, writing & directing
answer:
alan alda


question:
Category: THE TITANIC 
Clue: When the RMS Titanic sank in 1912, its cargo included more than 7 million pieces of this, in some 3,400 sacks
answer:
mail


question:
Category: ADVERTISING 
Clue: In Scandinavian countries these characters are known as Pif, Paf & Pof
answer:

snap, crackle & pop