instruction:
In this task, you will be presented with a passage and have to answer a question based on your understanding of the events inferred from the passage. Try to find the best answer that is most likely to fill in "_". Note that the URLs in the text have been replaced with [Link].
question:
(CNN) -- Slumping World No.2 Rory McIlroy and defending champion Luke Donald will not be contesting the weekend action at the European Tour's flagship event at Wentworth. With organizers still reeling from the controversy surrounding Sergio Garcia's "fried chicken" jibe, the star attractions comfortably failed to make the halfway cut Friday at the PGA Championship. McIlroy 2013 travails continued as he followed a first round 74 with a 75 to finish on five-over 149 -- three outside the qualification mark. McIlroy's Northern Ireland colleague Graeme McDowell, who is leading the European Tour's Race to Dubai, finished on the same mark, while Donald, who went to No.1 in the rankings last season with his second straight title at the tournament, was a further shot adrift.Rory McIlroy misses cut at PGA Championship at WentworthWorld No.2 three shots outside the mark on the West CourseHolder Luke Donald and Race to Dubai leader Graeme McDowell also exitItaly's Francesco Molinari leads the way at flagship event 
 Question:But _, who came into the $6 million event saying he was pleased with his game, could offer little in the way of explanation for his poor showing.
answer:
Rory McIlroy


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The founder of controversial dating website beautifulpeople.com has defended the decision to axe around 3,000 members because they no longer meet the strict admission criteria. Greg Hodge appeared on This Morning to talk about how the site has had a global cull, shedding at least 500 UK members along the way. Speaking to Philip Schofield and Amanda Holden, a defiant Greg Hodge said that those who were deemed to have 'gone to seed' were asked to re-apply for membership status. He told the aghast hosts that the move had been 'periodic quality control' and that it was important to maintain the 'status quo'.Greg Hodge appeared on This Morning to defend site he founded in 2002Dating site only accepts people voted 'beautiful' by other membersHodge's team has dumped 3,000 former members for 'going to seed'Members have resorted to extreme makeovers to be 'beautiful enough' 
 Question:Back on _, Hodge joked that he planned to sell the concept before he would have to face his young daughters' teachers at open evening in a few years' time.
answer:
This Morning


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They used to say that when America sneezed, the world caught a cold, but this year, in the world of beauty at least, we’re all going to be catching the Korean bug. Because the newest, most exciting products all have a distinctly Eastern flavour. The Korean craze all began with BB creams — technically short for Blemish Balms, but essentially rebranded tinted moisturisers. ‘BB creams were big in Korea because the girls liked the cuteness of saying “BB cream”,’ explains Kathy Phillips, international beauty director for publisher Conde Nast’s Asian division. ‘There was nothing special about them, it was just another way of selling an existing product.’The Korean craze all began with Blemish Balms or 'BB' creamsThe trendy creams are essentially rebranded tinted moisturisersThis year has seen a slew of new Korean-influenced products 
 Question:Because while _ were not much more than clever marketing, some genuine innovation is emerging.
answer:

BB creams