instruction:
You will be given a trivia clue, and the category it belongs to. You should answer with the best answer that belongs in the category and is described by the clue. For simplicity, answers should be in all lower cased letters.
question:
Category: PUBLISHING 
Clue: After 7 years of planning, this magazine published a condensed version of the Bible in 1982
answer:
reader\'s digest


question:
Category: INITIALLY YOURS 
Clue: One of the founders of the NAACP was this sociologist & writer of "The Souls of Black Folk"
answer:
w.e.b. dubois


question:
Category: WANT ADS 
Clue: Walk the Max Planck! We're Stephen Hawking a new position to be this type of scientist, like those guys
answer:

physicist