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A woman runs past an Under Armour store in downtown Chicago on Oct. 16. (Christopher Dilts/Bloomberg)
Americans  it seems  are over Under Armour.
âThis is an abrupt about-turn for a company that  until recently  was on a mission to challenge the might of Nike â Neil Saunders  managing director of the analytical firm GlobalData Retail  said in an email. âUnder  Armour  has become just another brand in a sea of brands.â
The problems are multiple  he said. Although Under  Armour  racks up billions of dollars in sales each year  analysts say it has failed to drum up much loyalty among its customers. It has also been slow to resonate with women and has struggled to compete with larger rivals such as Nike and Adidas  which often offer lower-priced goods. Another factor: bankruptcy filings by key retail distributors such as Sports Authority and Sports Chalet.
âWe are incredibly disappointed with our 2017 performance â Kevin Plank  Under Armourâs founder and chief executive  said during the call with analysts. âWe have not performed to the level we had originally aspired to.â
Under Armour tried to keep up  he said  by discounting prices and offering more promotions than usual  which further cut into the companyâs profit margins. But  Plank added  those were just temporary efforts to shore up sales and not a long-term strategy for the company  which once could command higher prices than its competitors. (Menâs running shoes  for example  start at $74.99 at  Under Armour   $65 at Adidas and $60 at Nike  according to the companiesâ websites.)
âIn no way  shape or form do we anticipate changing the pricing model that makes Under Armour special and unique â Plank said. âWe invented the $25 T-shirt. Weâve pressed the bounds as to what consumers will pay for apparel. Thatâll continue. No one is looking for  Under Armour  to have the $25 hooded fleece. They want Under  Armour  at the $75 and $100 price points.â
But analysts say that might be a tough sell  particularly as customers grow accustomed to deep discounts. Saunders added that a âmarked slowdownâ in demand for athletic apparel is likely to further complicate Under  Armour âs turnaround efforts.
âWhile customer numbers have risen  loyalty to the brand is not deep-rooted in the same way that it is at Lululemon and Nike â he wrote. âWhat this means is that as demand moderated  Under  Armour  has been quick to drop off the radar of many consumers.â
The latest round of disappointing earnings comes on the heels of a tough year. The company posted its first-ever loss in April and in August announced it would lay off 2 percent of its workers. Thereâs also been changes to the leadership team. Still   shares of Under Armour stock  which are currently trading at about $13   have lost more than half  their  value this year.
Armour

Ever since early 2016 , when the Republican Party began to fussily resettle itself behind Donald Trump , Mitt Romney has been an intermittent oppositional figure , distinct from his party in both point of view and style . 
The conservative movement has grown smirking , clannish , quarrelsome ; Romney has been formal , chiding , and pained . 
After Trump won the election , that November , Romney met with Trump in the hope of securing for himself the position of Secretary of State . 
Yet this summer , after a white-supremacist rally in Charlottesville turned deadly , Romney professed deeper anxieties . 
For half a century , Romney and his family have existed close to the center of the Republican Party . 
Now -- just six years removed from being his party 's Presidential nominee , but with no distinct Romneyist camp in Washington and no obvious constituency to summon -- it is n't obvious that Romney fits in at all . 
Last week , the Utah senator Orrin Hatch announced that he would be retiring at the end of his term this year , and immediately Romney 's allies suggested that he would run for the seat ; the common wisdom was that his election would be all but assured . 
-LRB- Romney , a man of many residences , built his political career in Massachusetts , but he went to college in Utah , and helped to save the Salt Lake City Olympics from ruin in 2002 ; he is the most recognizable Mormon in the world , and he would be running in a state whose Republican Party is defined by its relationship to the L.D.S. Church . -RRB- 
Romney 's candidacy is still unannounced , and its most important position -- what line the candidate takes on the President -- is not yet obvious . 
"This thing is still developing ," one of Romney 's longtime advisers told me last week . 
But already the most romantic vision of Romney -- that he might arrive in Washington as the de-facto leader of an anti-Trump faction -- seems unlikely . 
"I 've heard some relatively simplistic assessments that he is going to be the voice of the Never Trump movement ," a senior adviser to Romney 's Presidential campaign said last week . 
Romney is a very pragmatic politician , too . 
Romney himself has made no sign of wanting to be part of such a faction , even if it existed . 
One of his advisers reminded me last week that Romney took the idea of being Trump 's Secretary of State seriously , and believed that Trump 's interest in him was entirely sincere . 
And , a month after his appalled reaction to Charlottesville , Romney tweeted praise for Trump 's speech before the U.N. General Assembly . 
Romney 's potential for tragedy and heroism both spring from the same source : the depth of his feeling for a version of America that may exist only in his mind , a place where the trees in Michigan are exactly the right height . 
Romney 's return to Utah has some elements of a homecoming ; it is also , more simply , a move to accommodating political terrain . 
Utah is a conservative state whose politics are moving toward Romney , rather than away . 
Modern Utah , the place of the salvaged Salt Lake Olympics , exists in the Romney image .
Mitt Romney

Sen. Chuck Grassley (R-Iowa) was besieged at a town-hall style event in Logan  Iowa on Friday with questions about President Trump. Mr. Trump won Iowa by almost 10 percentage points  according to the Des Moines Register.
 Grassley  is the chairman of the Senate Judiciary Committee  which is investigating Russian meddling in the election.
 Grassley  tried to emphasize that a deal on DACA needs to be reached before the March 5th deadline  saying "we've got to convince the American people that we don't make the same mistakes we did 30 years ago when we thought we had secured the borders because we did away with the magnet of people coming here to work."
According to KMTV   Grassley  said Mr. Trump's "sh*thole" remark "detracts from the very important issue that we got to get solved by March 5th ... it's better to keep to the issues  don't do anything to detract from the issues and bottom line  all people ought to be treated with respect."
 Grassley  will be holding another event in Sac City  Iowa  on Saturday morning  according to the Des Moines Register.

Chuck Grassley