instruction:
Given a document, find the main entity about whom the author is writing. Write the full name if mentioned in the text. Note that URLs in the text have been replaced with [Link].
question:
A woman runs past an Under Armour store in downtown Chicago on Oct. 16. (Christopher Dilts/Bloomberg)
Americans  it seems  are over Under Armour.
âThis is an abrupt about-turn for a company that  until recently  was on a mission to challenge the might of Nike â Neil Saunders  managing director of the analytical firm GlobalData Retail  said in an email. âUnder  Armour  has become just another brand in a sea of brands.â
The problems are multiple  he said. Although Under  Armour  racks up billions of dollars in sales each year  analysts say it has failed to drum up much loyalty among its customers. It has also been slow to resonate with women and has struggled to compete with larger rivals such as Nike and Adidas  which often offer lower-priced goods. Another factor: bankruptcy filings by key retail distributors such as Sports Authority and Sports Chalet.
âWe are incredibly disappointed with our 2017 performance â Kevin Plank  Under Armourâs founder and chief executive  said during the call with analysts. âWe have not performed to the level we had originally aspired to.â
Under Armour tried to keep up  he said  by discounting prices and offering more promotions than usual  which further cut into the companyâs profit margins. But  Plank added  those were just temporary efforts to shore up sales and not a long-term strategy for the company  which once could command higher prices than its competitors. (Menâs running shoes  for example  start at $74.99 at  Under Armour   $65 at Adidas and $60 at Nike  according to the companiesâ websites.)
âIn no way  shape or form do we anticipate changing the pricing model that makes Under Armour special and unique â Plank said. âWe invented the $25 T-shirt. Weâve pressed the bounds as to what consumers will pay for apparel. Thatâll continue. No one is looking for  Under Armour  to have the $25 hooded fleece. They want Under  Armour  at the $75 and $100 price points.â
But analysts say that might be a tough sell  particularly as customers grow accustomed to deep discounts. Saunders added that a âmarked slowdownâ in demand for athletic apparel is likely to further complicate Under  Armour âs turnaround efforts.
âWhile customer numbers have risen  loyalty to the brand is not deep-rooted in the same way that it is at Lululemon and Nike â he wrote. âWhat this means is that as demand moderated  Under  Armour  has been quick to drop off the radar of many consumers.â
The latest round of disappointing earnings comes on the heels of a tough year. The company posted its first-ever loss in April and in August announced it would lay off 2 percent of its workers. Thereâs also been changes to the leadership team. Still   shares of Under Armour stock  which are currently trading at about $13   have lost more than half  their  value this year.
answer:
Armour


question:
Sen. Elizabeth Warren  D-Mass.  said Thursday that the Democratic primary last year was "fair " moving away from the comments she made last week.
"I agree with what Donna Brazile has said over the last few days; that while there was some bias at the DNC  the overall 2016 primary process was fair and Hillary [Clinton] made history  " Warren  said in an interview with MassLive.
Last week  when asked by CNN's Jake Tapper if the Democratic National Committee had been "rigged" to favor Clinton   Warren  answered  "yes."
 Elizabeth Warren : Yes [Link] pic.twitter.com/TjkBS0mbB8 â The Lead CNN (@TheLeadCNN) November 2  2017
"We've got to hold this party accountable " she continued. "When Tom Perez was elected to chair of the DNC  the very first conversation I had with him was to say  'You've got to put together a Democratic Party in which everybody can have confidence that the party is working for Democrats rather than Democrats working for the party.' "
A spokeswoman for  Warren  later told MassLive that  Warren  believes  as  she  said last week  that the DNC was rigged  but that the primary itself was not.
answer:
Elizabeth Warren


question:
CLOSE Oklahoma Sooners quarterback  Baker Mayfield  won the 2017 Heisman Trophy. USA TODAY Sports
Oklahoma Sooners quarterback  Baker Mayfield  wins the 2017 Heisman Trophy. (Photo: Todd J. Van Emst  USA TODAY Sports)
 Baker Mayfield  had been to this New York City ceremony before. This time   he  left with a statue.
There was little suspense Saturday night with the announcement that the Oklahoma quarterback is the 2017 Heisman Award recipient.  Mayfield   the fifth man to finish in the top four of the Heisman race three times  is the sixth Sooner so honored overall and the third OU signal caller since 2003 to claim the trophy.
 Mayfield  received 732 first-place votes  Love had 75 and Jackson  got 47.
AWARDS:  Baker Mayfield  wins Walter Camp Award
 Mayfield   22  directed the nationâs most productive offense  averaging 583.3 yards a game  while leading the Sooners to another Big 12 title and a Rose Bowl date with Georgia in the College Football Playoff. His passing numbers were impressive enough â 4 340 yards with 41 touchdowns to just five interceptions and a 71% completion rate. But the fiery competitor did some of his best work in the biggest games  like his 386-yard  three-TD performance at Ohio State and his 598-yard day in a 62-52 shootout win against Oklahoma State. He capped the regular season with four scoring tosses in the Big 12 final against TCU.
"Wow. This is unbelievable for me "  Mayfield  said. "Being up  her  among these greats is something words can't describe. ... It's such an honor."
Baker Mayfield got choked up while thanking Lincoln Riley and his parents pic.twitter.com/eQf16E7MpM â Sports Illustrated (@SInow) December 10  2017
 Mayfield  â the first Heisman winner to begin  his  career as a walk-on since athletic scholarships started in the 1950s â is an old-school winner. For decades  seniors dominated the Heisman  but over the last 10 years four juniors  four sophomores and two redshirt freshmen have won the Heisman. By  comparison Mayfield  has been around forever  that first season at Texas Tech coming in 2013.  He  has played 47 college games. Only USCâs Carson Palmer with 50 had played more when  he  won  his  Heisman in 2002.
 Mayfield  is in many ways the perfect college football player: Good enough to play at an elite level  but because  he  is not an ideal NFL prospect   he  stuck around long enough to lead Oklahoma to three Big 12 championships and two Playoff appearances.
 He  also is among the most polarizing college football players of recent vintage.
 Mayfield  was arrested in February and pleaded guilty to three misdemeanors  including public intoxication.  He  was also punished by Sooners coach Lincoln Riley after making an obscene gesture toward Kansas players during a game in November.
And  in Week 2   he  showed  his  exuberance with an act that brought  his  first apology of the season.
After the Sooners' 31-16 win at Ohio State   Mayfield  ran around the field at Ohio Stadium with a crimson OU flag  then took it to the âOâ at midfield and tried to stick it in the ground as his teammates celebrated around him.
The next step for for the former walk-on: To once again prove some folks wrong. Listed at 6-1  220 pounds â and that might be a stretch  â Mayfield  is not the prototype NFL quarterback prospect  but that hasnât stopped  him  from becoming one of the most prolific passers in college football history.
answer:

Baker Mayfield