In this task, you are given news articles and you need to generate a highlight, i.e., a short summary, with a maximum length of 10 lines.

Q: (CNN) -- Getting hired or promoted in today's competitive environment is no easy feat. But, then again, neither was our pitch for MasterCard. The rules of the game were made clear: whichever advertising campaign had the best consumer test score would be declared the winner and awarded the MasterCard account. Yet, despite the fact that our now famous "Priceless" campaign did not fare well in testing, we won the business, and the rest is history. Fifteen years later, "Priceless" remains one of the most recognizable ad campaigns in recent history. So why did we win the business, defying set rules and what early testing said would be a failure? According to MasterCard's CMO Larry Flanagan, it was because of our "core" -- we were a fighting and a cohesive team of competitors, who believed with every ounce of our beings that this campaign would crush their long-standing competitor, Visa. In other words, we had tapped their "hidden agenda." The hidden agenda is the unspoken, visceral, emotional motivation that is behind every decision. Whether deciding who wins the billion dollar deal ... or the job, the hidden agenda is always at work. Your mission is to connect to it, and here's how: . Do your hidden-agenda homework . It's not enough to know factoids about the company. That's table stakes. Do your homework about the emotional state of the company. Are they on a high, yet searching for the next big thing? Are they in crisis and in need of a turnaround? Are they guided by a value system that drives the decisions they make? It turns out that every decision stems from a hidden agenda, which can be found in three forms: . â€¢ Wants are about people viewing their circumstances through the lens of ambition and confidence. â€¢ Needs are about viewing circumstances through the lens of fear or concern. â€¢ Values are about people viewing the world entirely through the lens of their belief systems. In addition to understanding the company's hidden agenda, study the person who will be interviewing you to determine their hidden agenda. Connect with your real ambition . I had breakfast a few weeks ago with a very compelling young man. This electrifying fellow was exuberant, quirky bordering on eccentric, and without pretense. He spoke of what he hoped to create in his life, and I hired him on the spot. Your real ambition is a deep desire to create something special that doesn't yet exist. It's bigger than mere ambition because it's noble. When the person you are trying to reach is touched by your real ambition and makes common cause, they'll hire you. Try this: Think about what you want to accomplish, but precede with the words "I will ..." Make sure it is seemingly impossible, devoid of practicality and utterly fantastic. You can create a shared bond with your interviewer, because they see you both share a common vision. See also: Is happiness the secret of success? Bond with your credo . A company is many things, but it is a community first. Each community has a set of values that bind them; I call it a credo, Latin for "I believe." Dig deeply and look behind the facts and figures. What does the company you're applying to believe? If you want to be part of it, know it and connect yourself to it. Try this: Take out a sheet of paper, and write "I believe that ..." What words would you select? What values would you express that would make you proud for others to see? Connections are made because of the beliefs you share. You'll be hired, because your interviewer will see that your credo syncs perfectly with theirs. Ignite with your core . Your core is what makes you stand out from the pack. While many people have similar traits, your core is comprised of a set of skills, abilities, and strengths that, together, are completely unique to you. And as was the case with MasterCard, your core will be seen as something the company needs -- the "answer to their prayers" and a means by which you can help them. See also: Is workplace boredom 'the new stress?' Critical to your core is authenticity. As a wonderful mentor once told me when I was presenting what I thought was a perfect version of myself and thinking that the real me was no road to glory: the person you are is the person they want to see. They are hiring you, not a manufactured version of something or someone else. Try this: Ask five people who know you well and support you to write down the key characteristics they associate with you. Not only will you be staggered by what you'll get, but you will also feel proud and affirmed. You mobilize people to hire you, because their vital needs are satisfied by the authenticity and sincerity of your core. Your pursuit for the promotion or job of your dreams is not a fact and figures game -- it is a human game. When you make a profound connection with the emotional desire of your boss or interviewer, the facts and figures will take the backseat, every time. The opinions expressed in this commentary are solely those of Kevin Allen.

A: Every company has an emotional motivation, or hidden agenda, says Kevin Allen .
He believes tapping into the hidden agenda is key to getting your dream job .
Share your 'real ambition' to connect with potential employers .
When applying for a job, show that you connect with the company's core beliefs .
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Q: (CNN) -- A short video that has gone viral in Mexico asks a tough question of the country's presidential candidates: "Are you striving only for the (presidential) chair, or will you change the future of our country?" A young girl with brown eyes and long brown hair, wearing a simple white shirt, poses the question. Behind her is a small army of child actors who star in the video, which is cute for a moment, but deadly serious. In it, the children act out a day in the life of a Mexican resident, fraught with all the problems and challenges that a leader must face. A child dressed as a businessman gets robbed at gunpoint as soon as he leaves his home. The robbers hand their loot over to a corrupt police officer. Protesters clash with riot police. There's a smog alert. Drug traffickers have it out with police on the streets, and human smugglers unload their cargo. Seeing children act out these grown-up situations has elicited a number of responses. Some viewers have criticized it as political manipulation, others as a wake-up call. But the list of Mexico's woes weighs heavily: security, pollution and poverty, among others. The video has garnered nearly 2 million views in less than four days. "In reality, the video is not reflecting anything that people have not experienced," said Rosenda Martinez, a spokeswoman for Our Mexico of the Future, the group behind the production. The video targets the major presidential candidates -- Enrique Pena Nieto, Josefina Vazquez Mota and Andres Manuel Lopez Obrador -- and aims to raise awareness about Our Mexico of the Future. The goal of the organization is to collect as many "visions" of Mexico's future as possible and to compile them in a book that will be presented to the candidates before the election. So far, more than 10 million Mexicans have written or recorded their dreams for a safer or cleaner or more tolerant Mexico. "We've had the response we've hoped for, and even exceeded it," Martinez said. After the children in the video depict a kidnapping, posters of the missing and people wearing face masks because of smog, the young narrator continues: "If this is the future that awaits me, I don't want it. Stop working for your party, and not for us. Stop superficially fixing the country." Some of the candidates have watched the video. Vazquez Mota, of the ruling National Action Party, said the video's message can't go unnoticed, while Institutional Revolutionary Party candidate Pena Nieto expressed that now is the time for change, as the video suggests. Leftist candidate Lopez Obrador, of the Party of the Democratic Revolution, had not seen the video, but said he agreed with the theme of change. Our Mexico of the Future will release data based on the millions of messages it has received. Martinez said to expect that security and the environment are the two most popular themes mentioned by Mexicans. CNN's Krupskaia Alis contributed to this report from Mexico City.

A: A video featuring child actors has gone viral in Mexico .
It shows children facing the challenges the country faces .
The video asks Mexican presidential candidates for real change .
Some of the candidates have seen the video .
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Q: (CNN) -- MotoGP championship leader Casey Stoner claimed his 10th pole position of 2011 on Saturday to boost his bid for a ninth victory this season at the Japan Grand Prix. After 14 of 18 meetings, the Australian holds a 44-point lead over world champion Jorge Lorenzo, who will start Sunday's race second on the grid for Yamaha at Motegi. He broke Lorenzo's 2008 lap record with a time of one minute 45.267 seconds to earn his first pole at the circuit, where he won last year's race. Stoner's teammate Andrea Dovizioso qualified third ahead of another Honda rider, Dani Pedrosa, while American Ben Spies claimed fifth for Yamaha. Honda's Marco Simoncelli completed the third row for Honda, while fellow Italian and seven-time world champion Valentino Rossi was seventh for Ducati. Hiroshi Aoyama, in 11th, was the highest-placed Japanese rider for what will be an emotional day. Motorcycling's top names had initially refused to travel to Motegi due to health fears after the Fukushima Daiichi nuclear power plant was damaged during March's earthquake and tsunami. They backed down after MotoGP officials refused to cancel the race, but Stoner arrived late to reduce any exposure to radiation and Lorenzo told reporters that he had been washing with bottled water despite experts insisting the Motegi area is safe from any fallout. But the riders have helped raise $140,000 for the "We are for Japan" campaign, with Aoyama to present the check to local officials before the race. "Everything has gone very well so far this weekend. We've been fastest in all but one session, so it's been fantastic," 2007 world champion Stoner told the MotoGP website. "We'll have to watch the weather as this will affect the set-up. There's also a chance of rain, so it could get complicated. Jorge has been riding fantastic, as has Dovi and Dani, but there is no doubt that the Honda suits this track."

A:
Casey Stoner will start Sunday's Japan Grand Prix at front of the grid .
Honda star sets new lap record at Motegi as he heads off Jorge Lorenzo .
Riders have raised more than $140,000 for the "We are for Japan" campaign .
Stars had initially refused to compete in Japan due to radiation fears .
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