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A woman runs past an Under Armour store in downtown Chicago on Oct. 16. (Christopher Dilts/Bloomberg)
Americans  it seems  are over Under Armour.
âThis is an abrupt about-turn for a company that  until recently  was on a mission to challenge the might of Nike â Neil Saunders  managing director of the analytical firm GlobalData Retail  said in an email. âUnder  Armour  has become just another brand in a sea of brands.â
The problems are multiple  he said. Although Under  Armour  racks up billions of dollars in sales each year  analysts say it has failed to drum up much loyalty among its customers. It has also been slow to resonate with women and has struggled to compete with larger rivals such as Nike and Adidas  which often offer lower-priced goods. Another factor: bankruptcy filings by key retail distributors such as Sports Authority and Sports Chalet.
âWe are incredibly disappointed with our 2017 performance â Kevin Plank  Under Armourâs founder and chief executive  said during the call with analysts. âWe have not performed to the level we had originally aspired to.â
Under Armour tried to keep up  he said  by discounting prices and offering more promotions than usual  which further cut into the companyâs profit margins. But  Plank added  those were just temporary efforts to shore up sales and not a long-term strategy for the company  which once could command higher prices than its competitors. (Menâs running shoes  for example  start at $74.99 at  Under Armour   $65 at Adidas and $60 at Nike  according to the companiesâ websites.)
âIn no way  shape or form do we anticipate changing the pricing model that makes Under Armour special and unique â Plank said. âWe invented the $25 T-shirt. Weâve pressed the bounds as to what consumers will pay for apparel. Thatâll continue. No one is looking for  Under Armour  to have the $25 hooded fleece. They want Under  Armour  at the $75 and $100 price points.â
But analysts say that might be a tough sell  particularly as customers grow accustomed to deep discounts. Saunders added that a âmarked slowdownâ in demand for athletic apparel is likely to further complicate Under  Armour âs turnaround efforts.
âWhile customer numbers have risen  loyalty to the brand is not deep-rooted in the same way that it is at Lululemon and Nike â he wrote. âWhat this means is that as demand moderated  Under  Armour  has been quick to drop off the radar of many consumers.â
The latest round of disappointing earnings comes on the heels of a tough year. The company posted its first-ever loss in April and in August announced it would lay off 2 percent of its workers. Thereâs also been changes to the leadership team. Still   shares of Under Armour stock  which are currently trading at about $13   have lost more than half  their  value this year.
Armour

Germany's Landesbank Baden Wuertemberg won EU approval Tuesday for a state bailout after it promised to shrink its balance sheet by 40 percent and refocus on lending to companies.
 The bank was several state-owned German institutions to run into trouble last year after it ran up more huge losses from investing in high-risk proprietary trading and capital market activities -- a business the EU has now told it to shun.
 Seven current and former managers of the bank are also being investigated by German authorities for risking or damaging the bank's capital by carrying out or failing to block investments in high-risk deals worth hundreds of millions from 2006.
 The European Commission said its Tuesday approval for the state rescue of the bank and its new restructuring plan would allow it become a viable business again -- and that the cutbacks would help limit the unfair advantage over rivals that the bank would get from the state aid.
 Stuttgart-based LBBW earlier this year received a capital injection of (EURO)5 billion from the bank's shareholders  all of them public authorities or state-owned  including the state of Baden-Wuerttemberg  the region's savings bank association and the city of Stuttgart.
Landesbank Baden Wuertemberg

The sure thing:  Nathan Chen
Eighteen-year-old Nathan Chen  was excited to be named to  his  first Olympic team. Really.  He  was.
Even though  Chen  dominated the men's competition  winning  his  second straight U.S. title; even though  he 's ranked fifth in the world  and has been skating better than  his  rivals ahead of  him ; even though  his  selection for South Korea was considered a sure thing — heck   he  called it 8 years ago. Even with all those evens  when  he  got the text before  he  went to bed Saturday  telling  him   he 'd made it   Chen  was "so  so  so excited to be part of this team."
At a Sunday press conference   Chen  also clarified that prediction  he 'd made long ago — lest we think  he  was a 10-year-old a little too full of  himself .
"It was more centered around the fact that I would be age-eligible for 2018 "  he  said  "obviously that was my goal. That's what I wanted  but I honestly didn't really think it would be attainable. I thought that 2022 would be more in my sights  since 2018 was just so close."

Eighteen-year-old Nathan Chen