Given a document, find the main entity about whom the author is writing. Write the full name if mentioned in the text. Note that URLs in the text have been replaced with [Link].

Q: SINGAPORE/BANGKOK (Reuters) - When diaper maker DSG International (Thailand) wants to know what its customers are thinking  it often turns to Lazada  an e-commerce firm majority-owned by Alibaba Group Holding (BABA.N).
FILE PHOTO: The Singapore Lazada website is seen in this illustration photo June 20  2017. REUTERS/Thomas White/Illustration/File Photo
âData from  Lazada  has been used to position certain products where consumer preferences are different. For example  Thai customers like to buy diapers in special cartons  while Malaysians prefer multiple packs â says Chan.
To reach more customers and get a better handle on their online behavior  consumer goods companies are forging partnerships with e-commerce firms like  Lazada  and fashion website Zalora.
The conglomerate  which works with the likes of Singapore online grocer RedMart  Indonesiaâs Blibli and Vietnamâs Tiki  said it introduced its St Ives skincare brand on Lazada after seeing a trend towards natural products and shopper search data.
âTraditional retailers will struggle to see customer behavior â said Lazada Thailandâs CEO  Alessandro Piscini. âWe can tell if a customer is pregnant from their search behavior.â
Lazada  he said  plans to use data science to help its merchants customize offers for specific customer groups based on age  gender and other preferences.
 Lazada  and Zalora are among the few e-commerce platforms that operate in multiple Southeast Asian countries. But the region is becoming a new battleground as Amazon (AMZN.O) and JD.com (JD.O) make beachheads in Singapore and Thailand.
 Lazada Thailand  will focus on partnering with fast-moving consumer goods companies to maintain  its  lead  Piscini said  and is expanding its logistics footprint across a region that has poor roads  clogged cities and thousands of often remote islands.
Thailandâs top consumer goods manufacturer Saha Group (SPI.BK) (SPC.BK) has seen online sales of some of its brands rise tenfold since it began a partnership with  Lazada  in June  but online still represents just 1-2 percent of total sales.

A: Lazada
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Q: Oliver Ivanovic  a prominent Kosovo Serb politician  was killed in a brazen drive-by shooting on Tuesday that could reignite ethnic tensions in the region.
An EU-backed Kosovo court sentenced  Ivanovic  in 2015 to a nine-year jail term after it found him guilty of encouraging the killings of captured ethnic Albanian civilians in Kosovska Mitrovica in April 1999.
In February last year  a Pristina appeals court quashed the sentence and ordered a retrial for  Ivanovic   who had been in detention since his arrest in January 2014 until the acquittal.
"Serbs are more afraid of Serbs than Albanians "  Ivanovic  -- a rare Kosovo Serb in that  he  spoke Albanian -- said at the time. "Serb people are afraid to raise their voice" against Belgrade's policy.
A former Serbian state secretary for Kosovo   Ivanovic  was a key interlocutor with NATO  the United Nations and later the EU after the war and was seen as backing dialogue with Kosovo's ethnic Albanians.

A: Oliver Ivanovic
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Q: Wa Lone  31  and Kyaw Soe Oo  27  were detained on Dec. 12 after they had been invited to meet police officers over dinner. Family members have said the two told them they were arrested almost immediately after being handed some documents by the officers they had gone to meet.
“They arrested us and took action against us because we were trying to reveal the truth ” Wa Lone told reporters as he and Kyaw Soe Oo were led out of the court and back to Yangon’s Insein prison after the 30-minute hearing.
In the court  Kyaw Soe  Oo  embraced  his  wife and held  his  daughter for a couple of minutes.  His  daughter began to weep as  he  was escorted away and  he  had to hand her back to other family members.
Wa Lone’s wife gave  him  a few small pieces of cake that she had brought.
Reuters journalist  Kyaw Soe  Oo arrives at the court in Yangon  Myanmar January 10  2018. REUTERS/Stringer
Distraught relatives of  Kyaw Soe  Oo wailed and reached out to grasp him as the two journalists were driven away from a throng of reporters after the hearing.
“We view this as a wholly unwarranted  blatant attack on press freedom. Our colleagues should be allowed to return to their jobs reporting on events in Myanmar. We believe time is of the essence and we continue to call for Wa Lone and Kyaw Soe  Oo ’s prompt release ”  he  said.

A:
Kyaw Soe Oo
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