You will be given a trivia clue, and the category it belongs to. You should answer with the best answer that belongs in the category and is described by the clue. For simplicity, answers should be in all lower cased letters.

[EX Q]: Category: BUSINESS BIGGIES 
Clue: Founded in 1898 when several cracker companies merged, in 2000 it passed from one tobacco company to another
[EX A]: nabisco

[EX Q]: Category: "FIRST" PHRASES 
Clue: The earliest known use of this term was in an Indianapolis Star opinion piece of September 20, 1914
[EX A]: first world war

[EX Q]: Category: MEMORIALS 
Clue: When completed, the South Dakota memorial to this man will include a 44-foot tall feather on his 87-foot tall head
[EX A]:
crazy horse