Given a document, find the main entity about whom the author is writing. Write the full name if mentioned in the text. Note that URLs in the text have been replaced with [Link].

Input: Consider Input: American Icon and Playboy Founder  Hugh M. Hefner  passed away today.  He  was 91. #RIPHef
Born in Chicago   Hefner  served in the military and worked in journalism before founding Playboy  at age 27  with a small loan. The first issue featured Marilyn Monroe in the centerfold  with images taken for a nude calendar four years earlier  before she became famous. In 2011   Hefner  bought the crypt next to Monroe at the West Hollywood Cemetery  though the two never met.
"You know I'm a sucker for blondes  and  she  is the ultimate blonde " he told CBS2  calling Monroe "the definitive sex icon of our time."
 Hefner 's magazine began publishing its now-iconic centerfold in 1955 — a two-page spread with a titillating photo of a woman. As the magazine took off in the '50s   Hefner  shed a marriage to  his  former classmate Mildred Williams and embraced the sybaritic life depicted on those glossy pages. In 1962  the magazine introduced the "Playboy Interview " which was lauded for its great writing  starting a long-running joke that people read the magazine for the articles  rather than the pictures.  Hefner  also hosted television shows related to the brand  including Playboy's Penthouse in 1959 and Playboy After Dark in 1969.
 Hefner  was married three times  and while  he  himself grew older  his bride was always twentysomething as  she  walked down the aisle. Hailing from a Methodist family in the Midwest   he  styled  himself  as someone who transcended the sexual puritanism endemic in the United States  despite  his  carefully tailored embodiment of an old-fashioned form of masculinity.  He  read Alfred Kinsey's research enthusiastically and experimented with bisexuality in the 1950s;  he  claimed to be a proponent and an instigator of the "sexual revolution"; and yet  he  acknowledged in  his  autobiography that Playboy was "a romantic reflection of earlier times." Although the Playboy fantasy was inherently conservative  the philanthropic Playboy Foundation was a financial supporter of the fight for abortion rights. "Women were the major beneficiary of the sexual revolution "  Hefner  said in Esquire in 2007. "Unfortunately  within feminism  there has been a puritan  prohibitionist element that is antisexual." In the same piece   Hefner  called himself a feminist. Playboy's circulation peaked at 7 million in the '70s  around the time  Hefner  moved from Chicago to the storied Playboy Mansion  where he continued to live and work for the rest of his life.  His company  took a dive in the 1980s  when many of the Playboy Clubs were shuttered  and again in the 1990s  with the rise of easily accessible internet porn  which made his pornographic magazine seem irrelevant. In 2015  the magazine abruptly announced that it would stop publishing nude photos  although it reversed that decision earlier this year. Hefner and a collection of his live-in girlfriends also managed to reach a new audience  starring in an E! reality TV series called The Girls Next Door from 2005 to 2010. He married one of those girlfriends  Crystal Harris  in 2012. It was at this time that he also announced his youngest son  Cooper  would take over Playboy Enterprises.
 Hefner  is survived by  his  wife  Crystal Harris;  his  three sons  David  Marston  and Cooper Hefner; and a daughter  Christie Hefner.

Output: Hugh M. Hefner


Input: Consider Input: Back in 2000   Rich Cohen  went on a mission.
The magazine writer  put on the literary map two years earlier with the book "Tough Jews " flew to Chicago to chronicle the legendary losing of  his  favorite baseball team for the esteemed pages of Harper's. It was such an unlikely assignment that the Cubs' hitting coach  Hall of Fame slugger Billy Williams  was convinced there was no such magazine as Harper's;  Cohen  must have made it up to get free tickets.
 Cohen 's observations included Mark Grace's smoking habits (a cigarette at his locker before and after every game)  Joe Girardi's naked body ("old-fashioned  a body from the Great Depression: thick torso and heavy arms  social realism  a WPA poster")  and Sammy Sosa's daily boombox battles with his teammates. They liked loud Pearl Jam. He liked even louder salsa music.  Cohen  wrote: "Today  and each day  it ended with the Pearl Jam turned down and turned off. It was not hard to tell how Sosa's teammates felt about this."
The Cubs lost seven straight games while  Cohen  was on their trail  reinforcing everything  he  was there to see: misery  piled up for generations. The piece is essential reading for any Cubs fan  precisely because  Cohen  is one of us  trying to make sense of it all: "For every Cub fan  there is a season  an inning  an at bat  when all hope is lost  when  at long last  he becomes disillusioned and realizes with dread certainty that no matter how good its prospects the team will never win."
Now  at last   Cohen  gets to update the story.
But how did we get here? Why did such futility endure? What scars were wrought across generations of the fan base? These are the questions  Cohen  takes up  and  he  hints at  his  own scars as early as the dedication. It is to  his  four sons  who "will grow up with the nonsensical idea that the Chicago Cubs are a great baseball team."
To those of us who suffered long enough —  Cohen   me  probably you (any White Sox fan stumbling onto this presumably bailed paragraphs ago) — it still sometimes doesn't quite seem possible. That shared sentiment is part of the book's power.  Cohen  tells a story that is all of ours: "When I was 13  I began going to Cubs games on my own. This was my first taste of adulthood. I've associated Wrigley Field with freedom ever since."
Jessica Medoff / Farrar  Straus and Giroux Magazine writer Rich Cohen chronicles the Cubs’ journey to a World Series championship in “The Chicago Cubs: Story of a Curse.” Magazine writer Rich Cohen chronicles the Cubs’ journey to a World Series championship in “The Chicago Cubs: Story of a Curse.” (Jessica Medoff / Farrar  Straus and Giroux) (Jessica Medoff / Farrar  Straus and Giroux)
Weaving between history lesson  memoir and fairly faithful sports reporting  "The Chicago Cubs: Story of a Curse" is a brisk and engaging read. It's hard to say much new or novel about the Cubs — probably no team has had more words spent in a bid to understand it — but  Cohen  does  his  best and employs an advantage even beyond  his  skilled storytelling:  He  has lived a life of good fortune.
Not only has  he  been on the front lines for Harper's  Sports Illustrated  Vanity Fair  Rolling Stone and The New Yorker  but also we learn that  Cohen 's father  legendary negotiation expert Herb Cohen  was friendly with former Dodgers manager Tommy Lasorda (we get an amusing personal anecdote from it) and Ernie Banks (an even better personal anecdote).
Along the way   Cohen  grapples with the hiccups — '84  '89  '03  '07 and '08 — along with the question of why the Cubs could never pull it out. The answer  of course  is not a literal curse. There may be no single answer  but  Cohen  sifts through a handful of compelling options. The "schizo" ballpark  which offered no true home field advantage. Bad ownership (meaning  in part  the Tribune Company — sorry everyone!). Bad organizational culture. It's not a new insight  but it's a fascinating one: In Chapter 11  current Cubs owner Tom Ricketts says winning the World Series is a fluke. Once you're in the playoffs  he says  any team can win it: "The fact is  when you go back and look  you'll see there's little correlation between how many games you win during a season and how far you go in the postseason. Almost zero." Simply  all the Cubs needed to do all these years was build a core of talent to consistently reach the playoffs. Then a World Series would inevitably have happened. Instead  the franchise was doomed by a lack of vision.

Output: Rich Cohen


Input: Consider Input: LONDON —  Disgraced celebrity publicist Max Clifford  a confidante to the stars who fell from grace amid Britain's investigation of past sexual abuse   died Sunday after collapsing in prison.  He  was 74.
Once one of the most powerful figures in British entertainment   Clifford  was convicted in 2014 of eight counts of indecent assault stemming from attacks on teenagers dating back more than 40 years.
 He  was serving an 8-year prison sentence at Littlehey Prison in Cambridgeshire when  he  died  Britain's Ministry of Justice said.
Clifford was once as well known as the people  he  represented — the go-to guy for celebrities looking to limit the damage from drug problems  legal issues or declining popularity.
 His  clients included TV mogul Simon Cowell and former Harrods owner Mohamed al-Fayed  as well as dozens of ordinary people who found themselves in the news vortex and sought to sell their stories to the press — a common practice in Britain.
The public relations guru was arrested in December 2012 amid allegations that he lured girls as young as 14 into sex by offering them acting roles.  Clifford  immediately swung into damage-control mode  vowing to clear  his  name of the charges  some of which stemmed from the 1970s and '80s.
"The allegations in respect of which I have been charged are completely false — very upsetting  very distressing  but completely false "  he  told reporters outside  his  home at the time. "I have never indecently assaulted anyone in my life  and this will become clear during the course of the proceedings."
 Clifford  was arrested as part of an investigation called Operation Yewtree  a wide-ranging inquiry into allegations of past offenses spurred by the case of Jimmy Savile  a well-known British entertainer accused of abusing hundreds of girls and women.  He  died in 2011.
Before he was arrested   Clifford  told The Associated Press that he was receiving calls from many celebrities and entertainers who were worried they would be caught up in the widening Savile investigation.
"They're phoning me and saying  'Max  I'm worried that I'm going to be implicated ' "  Clifford  said at the time. "A lot of them can't remember what they did last week  never mind 30 or 40 years ago."
 Clifford 's daughter Louise told the Mail on Sunday that her father first collapsed on Thursday as he was trying to tidy his prison cell. He collapsed again the following day and was taken to a hospital  where suffered a heart attack.


Output: Max Clifford