You will be given a trivia clue, and the category it belongs to. You should answer with the best answer that belongs in the category and is described by the clue. For simplicity, answers should be in all lower cased letters.

[EX Q]: Category: "MEN" AT WORK 
Clue: This journalist said no one "has ever lost money by underestimating the intelligence of the great masses"
[EX A]: mencken

[EX Q]: Category: CLEANING UP 
Clue: In 1898 Caleb Johnson sold this soap named for 2 types of oil used to make it; later the co. merged with Colgate
[EX A]: palmolive

[EX Q]: Category: THE HOMOPHONICS GAME 
Clue: To elevate mantas
[EX A]:
to raise rays