instruction:
Given a document, find the main entity about whom the author is writing. Write the full name if mentioned in the text. Note that URLs in the text have been replaced with [Link].
question:
Nestle is selling its U.S. candy business to  Italian company Ferrero  for $2.8 billion in cash as the Swiss food giant shakes up its product portfolio.
 Ferrero   known for  its  Tic Tac  Nutella  and  Ferrero Rocher  brands  but which has traditionally preferred organic growth to acquisitions  will now be picking up Crunch  Butterfinger  and Baby Ruth from Nestle  AFP reported.
The sale will make  Ferrero  the third-largest confectionary company in the U.S. market.
According to media reports   Ferrero  competed with major chocolate manufacturer Hershey and private funds  including Rhone Capital  to secure the deal.
 Executive chairman Giovanni Ferrero  said that after the acquisition the Ferrero Group "will have substantially greater scale  a broader offering of high-quality products to customers..." in the United States  the world's largest confectionary market.
answer:
Ferrero Rocher


question:
QUITO (Reuters) - Ecuadoreans on Sunday voted to prevent presidents from holding more than two terms in office  according to the elections council  a win for President Lenin Moreno that blocks  his mentor-turned-adversary Rafael Correa  from returning to power.
The results from the referendum  called by Moreno  roll back a measure  Correa  pushed through Congress in 2015 to allow unlimited presidential re-election.
âThe victory of the âyesâ vote opens the path for us to work together  confrontation is a thing of the past â Moreno said in a televised broadcast  an apparent reference to  Correa âs famously combative style. âThe old politicians will not return.â
Moreno may now be emboldened to remove  Correa  allies from key government posts  and financial markets will likely see the result as confirming a more politically and fiscally conservative future for the South American oil exporting country.
FILE PHOTO - Ecuador's former President Rafael Correa talks to Reuters  in Quito  Ecuador January 30  2018. Picture taken January 30  2018. REUTERS/Daniel Tapia
answer:
Rafael Correa


question:
âI completely understand the value of native advertising â Mr. McCambley said  âbut there are a number of publishers who are allowing P.R. firms and advertising agencies direct access to their content management systems and allowing them to publish directly to the site. I think that is a huge mistake.
âYou are gambling with the contract you have with your readers â  Mr. McCambley  said. âHow do I know who made the content I am looking at and what the value of the information is?â
Once inside  you find out that  Mr. McCambley  is not some crabby editorial type putting the old gimlet eye on the necessary  but distasteful evil of advertising. All he ever wanted to do was make good content  and the banner ad is not  Mr. McCambley âs only credential: The Wonderfactory has designed Web sites for National Geographic  Martha Stewart  Coca-Cola and The Huffington Post.
âWe were proud of that ad â said Mr. McCambley. âBut everything starts out good until we end up making it bad.â
Mr. McCambley is doing his own share of work on native advertising  but said âit has to stand on its own as good journalism. Bad native advertising is destructive for the publishers that host it.â
answer:

McCambley