instruction:
Given a document, find the main entity about whom the author is writing. Write the full name if mentioned in the text. Note that URLs in the text have been replaced with [Link].
question:
SINGAPORE/BANGKOK (Reuters) - When diaper maker DSG International (Thailand) wants to know what its customers are thinking  it often turns to Lazada  an e-commerce firm majority-owned by Alibaba Group Holding (BABA.N).
FILE PHOTO: The Singapore Lazada website is seen in this illustration photo June 20  2017. REUTERS/Thomas White/Illustration/File Photo
âData from  Lazada  has been used to position certain products where consumer preferences are different. For example  Thai customers like to buy diapers in special cartons  while Malaysians prefer multiple packs â says Chan.
To reach more customers and get a better handle on their online behavior  consumer goods companies are forging partnerships with e-commerce firms like  Lazada  and fashion website Zalora.
The conglomerate  which works with the likes of Singapore online grocer RedMart  Indonesiaâs Blibli and Vietnamâs Tiki  said it introduced its St Ives skincare brand on Lazada after seeing a trend towards natural products and shopper search data.
âTraditional retailers will struggle to see customer behavior â said Lazada Thailandâs CEO  Alessandro Piscini. âWe can tell if a customer is pregnant from their search behavior.â
Lazada  he said  plans to use data science to help its merchants customize offers for specific customer groups based on age  gender and other preferences.
 Lazada  and Zalora are among the few e-commerce platforms that operate in multiple Southeast Asian countries. But the region is becoming a new battleground as Amazon (AMZN.O) and JD.com (JD.O) make beachheads in Singapore and Thailand.
 Lazada Thailand  will focus on partnering with fast-moving consumer goods companies to maintain  its  lead  Piscini said  and is expanding its logistics footprint across a region that has poor roads  clogged cities and thousands of often remote islands.
Thailandâs top consumer goods manufacturer Saha Group (SPI.BK) (SPC.BK) has seen online sales of some of its brands rise tenfold since it began a partnership with  Lazada  in June  but online still represents just 1-2 percent of total sales.
answer:
Lazada


question:
Outcome Health â considered among Chicagoâs most promising tech startups after it launched in 2006 while CEO Rishi Shah and President Shradha Agarwal were students at Northwestern University â delivers pharmaceutical ads to patients on screens it places in doctorsâ offices. The screens  free to doctors  show educational programming.
According to a court document filed Wednesday by a lawyer representing  Shah  and Agarwal  Webb participated in a conference call Monday regarding the investigation.
Though the inquiry is ongoing  the court filing says Webb told participants in the call that he has searched through emails and other documents â including those belonging to  Shah  and Agarwal â and conducted more than a dozen interviews. He said he had not found any evidence that senior management  including  Shah  and Agarwal  were involved in or aware of misconduct  according to the filing.
Michael Carlinsky  a New York-based attorney representing  Shah  and Agarwal  said that in light of that conference call  the lawsuit is âirresponsible and an unjustified attack on the reputations of the founders.â
answer:
Rishi Shah


question:
Markelle Fultz  has struggled shooting the ball  both in the preseason and regular season.
According to his agent   Fultz  had  his  shoulder drained after an injury that is apparently so bad that  he  "literally cannot raise up  his  arms to shoot."
It's unclear if  Fultz  will miss any time with the injury  but the Philadelphia 76ers ought to be cautious with their No. 1 draft pick.
One week into his NBA career   Philadelphia 76ers rookie Markelle Fultz  is reportedly dealing with a shoulder injury that sounds worrisome.
According to ESPN's Adrian Wojnarowski   Fultz   the No. 1 pick of the 2017 draft  had his right shoulder drained one week before the season because of a shoulder injury.
Fultz's agent  Raymond Brothers  told Wojnarowski that  Fultz  "literally cannot raise up his arms to shoot the basketball." Brothers said  Fultz  wanted to play through the pain for the team.
The injury has apparently completely changed the way  Fultz  shoots the ball  something the NBA world started to notice in the preseason. Fultz  who shot 47% from the field in college and 41% from three  was suddenly pushing the ball in front of him  most noticeably on free throw attempts.
Biggest problem with  Fultz  free throw is that he starts it at shoulder height. Needs to start at waist level for rhythm and POWER pic.twitter.com/CExnUgao4r â BBALLBREAKDOWN (@bballbreakdown) October 9  2017
It's only gotten worse during the season.  Fultz  is averaging 6.0 points per game on 33% shooting and has not yet attempted a three-pointer. His free throw shooting hasn't gotten any better  either  as he's shooting 50% on 12 attempts.
Markelle Fultz free throw shooting form is hard to watch.
During preseason  76ers coach Brett Brown said he thought  Fultz 's shoulder was bothering him more than he let on. However  the 76ers apparently did not think the injury was bad enough to have  Fultz  sit.
The effects have been obvious.  Fultz  was the consensus No. 1 pick in the draft for his ability to play both guard positions.  Fultz  can handle the ball  get to the rim  and break down defenses  or play off the ball and spread the floor with his shooting. Yet through four games   Fultz  hasn't taken a shot beyond 14 feet.
answer:

Markelle Fultz