instruction:
Given a document, find the main entity about whom the author is writing. Write the full name if mentioned in the text. Note that URLs in the text have been replaced with [Link].
question:
and Ted Cruz -LRB- R-Texas -RRB- seem more libertines than libertarians .
answer:
Ted Cruz


question:
FRANKFURT/LONDON (Reuters) -  Gucci-owner Kering (PRTP.PA)  plans to spin off German sports brand Puma (PUMG.DE) to the French conglomerate’s shareholders as  it  sharpens the group’s focus squarely on its luxury brands.
 Kering  said  it  planned to distribute 70 percent of Puma shares in kind to  its  investors  leaving  it  with only a 16 percent stake in the sportwear group  confirming an exclusive Reuters report.
 Kering  is a little more than 40 percent controlled by the French Pinault family  who would receive about 29 percent of the sporting goods company  while Puma’s free float would stand at about 55 percent.
Shedding Puma  meanwhile  would turn  Kering  into a pure player in the high-margin luxury business  where  it  rivals larger peers such as French conglomerate LVMH (LVMH.PA).
 “Kering  would dedicate  itself  entirely to the development of  its  luxury houses ”  Kering  Chairman and CEO Francois-Henri Pinault said in a statement.
Puma struggled for years after it was bought by Kering for 5.3 billion euros ($6.4 billion) in 2007  but recent improved performance has raised expectations that the French group would sell its stake this year.
Puma’s shares rose by 45 percent over the past year  bringing its market capitalisation to 5.3 billion euros  back at the level at which  Kering  bought.
 Kering  emerged as one of the big winners in a luxury goods revival last year as Chinese demand picked up  with a stellar turn at brand-of-the-moment Gucci helping earnings and other labels such as Yves Saint Laurent and Balenciaga.
answer:
Kering


question:
Back in 2000   Rich Cohen  went on a mission.
The magazine writer  put on the literary map two years earlier with the book "Tough Jews " flew to Chicago to chronicle the legendary losing of  his  favorite baseball team for the esteemed pages of Harper's. It was such an unlikely assignment that the Cubs' hitting coach  Hall of Fame slugger Billy Williams  was convinced there was no such magazine as Harper's;  Cohen  must have made it up to get free tickets.
 Cohen 's observations included Mark Grace's smoking habits (a cigarette at his locker before and after every game)  Joe Girardi's naked body ("old-fashioned  a body from the Great Depression: thick torso and heavy arms  social realism  a WPA poster")  and Sammy Sosa's daily boombox battles with his teammates. They liked loud Pearl Jam. He liked even louder salsa music.  Cohen  wrote: "Today  and each day  it ended with the Pearl Jam turned down and turned off. It was not hard to tell how Sosa's teammates felt about this."
The Cubs lost seven straight games while  Cohen  was on their trail  reinforcing everything  he  was there to see: misery  piled up for generations. The piece is essential reading for any Cubs fan  precisely because  Cohen  is one of us  trying to make sense of it all: "For every Cub fan  there is a season  an inning  an at bat  when all hope is lost  when  at long last  he becomes disillusioned and realizes with dread certainty that no matter how good its prospects the team will never win."
Now  at last   Cohen  gets to update the story.
But how did we get here? Why did such futility endure? What scars were wrought across generations of the fan base? These are the questions  Cohen  takes up  and  he  hints at  his  own scars as early as the dedication. It is to  his  four sons  who "will grow up with the nonsensical idea that the Chicago Cubs are a great baseball team."
To those of us who suffered long enough —  Cohen   me  probably you (any White Sox fan stumbling onto this presumably bailed paragraphs ago) — it still sometimes doesn't quite seem possible. That shared sentiment is part of the book's power.  Cohen  tells a story that is all of ours: "When I was 13  I began going to Cubs games on my own. This was my first taste of adulthood. I've associated Wrigley Field with freedom ever since."
Jessica Medoff / Farrar  Straus and Giroux Magazine writer Rich Cohen chronicles the Cubs’ journey to a World Series championship in “The Chicago Cubs: Story of a Curse.” Magazine writer Rich Cohen chronicles the Cubs’ journey to a World Series championship in “The Chicago Cubs: Story of a Curse.” (Jessica Medoff / Farrar  Straus and Giroux) (Jessica Medoff / Farrar  Straus and Giroux)
Weaving between history lesson  memoir and fairly faithful sports reporting  "The Chicago Cubs: Story of a Curse" is a brisk and engaging read. It's hard to say much new or novel about the Cubs — probably no team has had more words spent in a bid to understand it — but  Cohen  does  his  best and employs an advantage even beyond  his  skilled storytelling:  He  has lived a life of good fortune.
Not only has  he  been on the front lines for Harper's  Sports Illustrated  Vanity Fair  Rolling Stone and The New Yorker  but also we learn that  Cohen 's father  legendary negotiation expert Herb Cohen  was friendly with former Dodgers manager Tommy Lasorda (we get an amusing personal anecdote from it) and Ernie Banks (an even better personal anecdote).
Along the way   Cohen  grapples with the hiccups — '84  '89  '03  '07 and '08 — along with the question of why the Cubs could never pull it out. The answer  of course  is not a literal curse. There may be no single answer  but  Cohen  sifts through a handful of compelling options. The "schizo" ballpark  which offered no true home field advantage. Bad ownership (meaning  in part  the Tribune Company — sorry everyone!). Bad organizational culture. It's not a new insight  but it's a fascinating one: In Chapter 11  current Cubs owner Tom Ricketts says winning the World Series is a fluke. Once you're in the playoffs  he says  any team can win it: "The fact is  when you go back and look  you'll see there's little correlation between how many games you win during a season and how far you go in the postseason. Almost zero." Simply  all the Cubs needed to do all these years was build a core of talent to consistently reach the playoffs. Then a World Series would inevitably have happened. Instead  the franchise was doomed by a lack of vision.
answer:

Rich Cohen