You will be given a trivia clue, and the category it belongs to. You should answer with the best answer that belongs in the category and is described by the clue. For consistency, answers should be in all lower cased letters.

Category: INSURANCE 
Clue: It's a payment on an insurance policy or a ranking, especially for a brand of saltine
premium

Category: LOTTO FEVER 
Clue: 2000 saw a fight in England over running the lottery, with this Virgin king at the forefeont
richard branson

Category: FAMOUS 17th NAMES 
Clue: On Jaunuary 1, 1660 this Englishman began his diaries in shorthand; he stopped 9 years later

pepys