Given a document, find the main entity about whom the author is writing. Write the full name if mentioned in the text. Note that URLs in the text have been replaced with [Link].

Q: After four years of taunting and torturing fellow Republicans , Ted Cruz is shedding his just-say-no persona in the Senate for a new identity : Team player . 
Majority Leader Mitch McConnell -- a man Cruz once derided as a liar and an ally of Democrats -- is counting on the Texan to help navigate an Obamacare repeal bill through the Senate with virtually no margin for error . 
As a trusted voice of the conservative wing of the GOP and conduit to the House Freedom Caucus , Cruz is fast emerging as a pivotal player in the Republican bid to do away with the landmark Democratic health care law . 
But after receiving so much blowback for that and many other episodes , there 's nary a Cruz critic in the Senate Republican Conference nowadays . 
Cruz 's work on health care has been uncharacteristically low profile so far . 
It began with a private dinner in mid-February at the upscale D.C. steakhouse Capital Grille with the more compromise-minded Alexander , who once chided Cruz for calling McConnell a liar on the Senate floor by noting that one thing "you learn in Kindergarten is to respect one another ." 
Alexander and Cruz agreed to assemble a group of GOP senators to prepare for the eventuality that the House would send them a health care bill riddled with flaws that could not pass the Senate as written . 
But when it comes to passing a new health care law , Republicans believe the inclusion of Cruz and his close ally , Sen. Mike Lee -LRB- R-Utah -RRB- , could pay critical dividends by building support among conservative groups and the House Freedom Caucus . 
"One of the challenges when the Obamacare bill was in the House , was that early on was that the different parts of the party were not talking to each other ," Cruz said in an interview in his office . 
Collaborative and inclusive are not typically words associated with Cruz . 
Now that President Barack Obama is out of office , Cruz said his mission in the Senate is no longer to be the "loyal opposition ." 
"Different circumstances call for different approaches ," said Cruz , who is gearing up to run for a second term next year in a closely watched race . 
Cruz 's leading role has shocked some of his colleagues . 
The group that Cruz helped develop is , in some ways , a substitute for the traditional committee process . 
"We have skin in the game ," Cruz said . 
Still , there 's concern among some more centrist senators that the end-product could appeal too much to Cruz and not enough to the dozen or so Republican senators who have grave concerns about slashing Medicaid and removing protections for preexisting conditions . 
Clearly he believes Lee and Cruz are crucial ; but some GOP sources said there are deep doubts among senators that Collins or Sen. Rand Paul -LRB- R-Ky . -RRB- 
Though GOP leaders believe by getting Cruz involved they are minimizing the possibility that Cruz will later demolish their repeal efforts , the Texas firebrand is n't on the same page about everything . 
Cruz wants to go as big as possible , and if Senate rules prohibit his idea , he believes Vice President Mike Pence should simply overrule the parliamentarian . 
"The parliamentarian merely advises , the vice president decides ," Cruz said . 
But on almost every other front , Republicans say , Cruz is being highly productive .

A: Ted Cruz
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Q: Outcome Health â considered among Chicagoâs most promising tech startups after it launched in 2006 while CEO Rishi Shah and President Shradha Agarwal were students at Northwestern University â delivers pharmaceutical ads to patients on screens it places in doctorsâ offices. The screens  free to doctors  show educational programming.
According to a court document filed Wednesday by a lawyer representing  Shah  and Agarwal  Webb participated in a conference call Monday regarding the investigation.
Though the inquiry is ongoing  the court filing says Webb told participants in the call that he has searched through emails and other documents â including those belonging to  Shah  and Agarwal â and conducted more than a dozen interviews. He said he had not found any evidence that senior management  including  Shah  and Agarwal  were involved in or aware of misconduct  according to the filing.
Michael Carlinsky  a New York-based attorney representing  Shah  and Agarwal  said that in light of that conference call  the lawsuit is âirresponsible and an unjustified attack on the reputations of the founders.â

A: Rishi Shah
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Q: SINGAPORE/BANGKOK (Reuters) - When diaper maker DSG International (Thailand) wants to know what its customers are thinking  it often turns to Lazada  an e-commerce firm majority-owned by Alibaba Group Holding (BABA.N).
FILE PHOTO: The Singapore Lazada website is seen in this illustration photo June 20  2017. REUTERS/Thomas White/Illustration/File Photo
âData from  Lazada  has been used to position certain products where consumer preferences are different. For example  Thai customers like to buy diapers in special cartons  while Malaysians prefer multiple packs â says Chan.
To reach more customers and get a better handle on their online behavior  consumer goods companies are forging partnerships with e-commerce firms like  Lazada  and fashion website Zalora.
The conglomerate  which works with the likes of Singapore online grocer RedMart  Indonesiaâs Blibli and Vietnamâs Tiki  said it introduced its St Ives skincare brand on Lazada after seeing a trend towards natural products and shopper search data.
âTraditional retailers will struggle to see customer behavior â said Lazada Thailandâs CEO  Alessandro Piscini. âWe can tell if a customer is pregnant from their search behavior.â
Lazada  he said  plans to use data science to help its merchants customize offers for specific customer groups based on age  gender and other preferences.
 Lazada  and Zalora are among the few e-commerce platforms that operate in multiple Southeast Asian countries. But the region is becoming a new battleground as Amazon (AMZN.O) and JD.com (JD.O) make beachheads in Singapore and Thailand.
 Lazada Thailand  will focus on partnering with fast-moving consumer goods companies to maintain  its  lead  Piscini said  and is expanding its logistics footprint across a region that has poor roads  clogged cities and thousands of often remote islands.
Thailandâs top consumer goods manufacturer Saha Group (SPI.BK) (SPC.BK) has seen online sales of some of its brands rise tenfold since it began a partnership with  Lazada  in June  but online still represents just 1-2 percent of total sales.

A:
Lazada
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