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FRANKFURT/LONDON (Reuters) -  Gucci-owner Kering (PRTP.PA)  plans to spin off German sports brand Puma (PUMG.DE) to the French conglomerate’s shareholders as  it  sharpens the group’s focus squarely on its luxury brands.
 Kering  said  it  planned to distribute 70 percent of Puma shares in kind to  its  investors  leaving  it  with only a 16 percent stake in the sportwear group  confirming an exclusive Reuters report.
 Kering  is a little more than 40 percent controlled by the French Pinault family  who would receive about 29 percent of the sporting goods company  while Puma’s free float would stand at about 55 percent.
Shedding Puma  meanwhile  would turn  Kering  into a pure player in the high-margin luxury business  where  it  rivals larger peers such as French conglomerate LVMH (LVMH.PA).
 “Kering  would dedicate  itself  entirely to the development of  its  luxury houses ”  Kering  Chairman and CEO Francois-Henri Pinault said in a statement.
Puma struggled for years after it was bought by Kering for 5.3 billion euros ($6.4 billion) in 2007  but recent improved performance has raised expectations that the French group would sell its stake this year.
Puma’s shares rose by 45 percent over the past year  bringing its market capitalisation to 5.3 billion euros  back at the level at which  Kering  bought.
 Kering  emerged as one of the big winners in a luxury goods revival last year as Chinese demand picked up  with a stellar turn at brand-of-the-moment Gucci helping earnings and other labels such as Yves Saint Laurent and Balenciaga.
Kering

Stock market hit yet another all-time record high yesterday. There is great confidence in the moves that my Administration.... —  Donald J. Trump (@realDonaldTrump) November 7  2017
 Does  Trump  have $5.4 trillion worth of bragging rights? Wall Street says  Trump  can take some credit for stocks’ record-setting run  but certainly not all.
“He’s had the wind at his back ” says Tom Block  a policy analyst at New York-based Fundstrat Global Advisors.  Trump  is just being Trump   he  adds.
“My take ” says Block  “is that  Trump  is brilliant at marketing the  Trump  brand.”
 Trump’s  self-promotion could backfire.
“Let  Trump  take credit  but  he ’ll also own it should the market ever tank ” says Axel Merk  president of Merk Investments.
Donald J. Trump

The video service announced this week that it had pulled  Logan Paul's  channel from its ad-supported Google Preferred platform and put two other projects on hold.
YouTube chief business officer Robert Kyncl said Saturday there's no timetable for when  Paul 's future will be addressed again. Kyncl didn't shut YouTube's door on  Paul .
 Paul  apologized for posting video of  him  in a forest near Mount Fuji in Japan near what seemed to be a body hanging from a tree. The location is known in Japan as a frequent site for suicides.
YouTube said the images violated its policies.  Paul  pulled the images from  his  channel on  his  own.
Kyncl said  Paul  recognizes that he has made serious missteps and has expressed remorse for them.
"The most important thing to focus on is that actions speak louder than words and Logan has the opportunity to prove that "  he  said.
Removing  Paul 's work from the Google Preferred platform cuts off a significant route to advertising revenue through YouTube. YouTube also said it would not feature  Paul  in the fourth season of its series "Foursome" and would put other work on hold.  Paul  is one of the platform's biggest stars  with Forbes magazine estimating  he  earned $12.5 million last year.

Logan Paul