You will be given a trivia clue, and the category it belongs to. You should answer with the best answer that belongs in the category and is described by the clue. For simplicity, answers should be in all lower cased letters.

Category: "OUCH"! 
Clue: In Ancient Egyptian inscription, this oval figure held the names of royal personages
cartouche

Category: PERSONAL PRODUCTS 
Clue: This company introduced its baby powder in 1893, its baby oil in 1935 & its baby shampoo in 1954
johnson & johnson

Category: THE WHITE HOUSE 
Clue: She said she enjoys using Franklin Pierce's china in the White House because he's a distant relative

barbara bush