GitHub repository: virenvaghasiya/Customer_Segmentation
Primary language: Jupyter Notebook
Created: 2022-05-09T20:15:17Z
Description: The growth in the ecommerce industry as well as the easy access of the internet connection allows a B2B and B2C market to grow more. The cheaper and easier internet connectivity as well as the availability of various ecommerce platforms encourages the customer to shop online. The growth of the online platforms comes with a major challenge of data related to the customer and the products stored on the server. It becomes a complex task to maintain all the data of the customer as well as to identify the problems and the needs of the customer to maintain the loyalty of the customer. The major challenge faced by the ecommerce platforms is how to generate the new customers and how to integrate the new functionalities related to the need of the customer. The role of the customer segmentation is to provide a personalize service to the ecommerce platforms based on the characteristics of the customers.