GitHub repository: ndaffaa/Bank-Telemarketing-Electric
Primary language: Jupyter Notebook
Created: 2024-08-06T09:01:39Z
Description: This project develops a machine learning model to predict the likelihood of customers subscribing to term deposits based on historical campaign data. By focusing our telemarketing efforts on customers predicted to have a higher propensity for subscription, we aim to optimize advertising expenditures and enhance the overall effectiveness marketing