GitHub repository: Bishal-RD/Attribution-Modeling-For-ETL
Primary language: Jupyter Notebook
Created: 2024-12-09T07:10:38Z
Description: The Attribution Modeling for ETL project offers a comprehensive suite of tools and methodologies for implementing various marketing attribution models, including first-touch, last-touch, linear, time decay, and U-shaped models. These models are essential for understanding the impact of different marketing channels on customer conversions.