GitHub repository: Darshan-Deepak/Ads-Optimization-CTR-Conversions
Primary language: Jupyter Notebook
Created: 2025-02-02T02:30:33Z
Description: In this project, we aim to develop a causal machine learning framework for optimizing digital ad campaigns by accurately measuring the true causal impact of ads on user engagement (e.g., click-through rate, conversions) using Causal ML Techniques.