GitHub repository: 10Academy-B6-W2/Smart-Ads-campaign-performance-analysis
Primary language: Jupyter Notebook
Created: 2022-08-29T13:19:43Z
Description: Ad campaign performance evaluation using AB Testing  Case Overview: SmartAd is a mobile first advertiser agency. It is running an online ad for a client with the intention of increasing brand awareness. The company provides an additional service called Brand Impact Optimizer (BIO), a lightweight questionnaire, served with every campaign to determine the impact of the ad they design.