Roger & Me

Moore begins by introducing himself and his family through 8 mm archival home movies; he describes himself as the Irish American Catholic middle-class son of a General Motors employee assembling AC spark plugs. Moore chronicles how GM had previously defined his childhood in Flint, Michigan, and how the company was the primary economic and social hub of the town. He points out that Flint is the place where the Flint sit-down strike occurred, resulting in the birth of the United Auto Workers. He reveals that his heroes were the Flint natives who had escaped the oppressive life in GM's factories, including "Flint's most famous native son", game show host Bob Eubanks.
Initially, Moore achieves his dream of avoiding factory life after being hired by a magazine in San Francisco, but this venture fails for him and he ultimately travels back to Flint. As he returns (in 1986), GM announces the layoffs of thousands of Flint auto workers, whose jobs will go to cheaper labor in Mexico. GM makes this announcement even though the company is experiencing record profits.
Disguised as a TV journalist, Moore interviews some auto workers in Flint and discovers their strong disgust for GM chairman Roger B. Smith. Moore begins seeking out Smith himself to confront him about the closing of the Flint plants. He tries to visit Smith at GM's headquarters in Detroit, yet he is blocked by building security as Moore hasn't made his intentions clear. A company spokesman exchanges contact information with Moore, but ultimately refuses to grant Moore an interview due to fear of negative portrayal. Over the course of the film, Moore attempts to track down Smith at the Grosse Pointe Yacht Club and the Detroit Athletic Club, only to be told either that Smith is not there or to leave by employees and security guards.
From there, Moore begins to explore the emotional impact of the plant closings on his friends. He interviews Ben Hamper, an auto worker who suffered a nervous breakdown on the assembly line and is residing at a mental health facility. From here, to the Beach Boys song "Wouldn't It Be Nice?", is seen a montage of the urban decay enveloping Flint, interspersed with news reports about increasing layoffs, residents not being able to move out and rapidly increasing rat infestations. Moore also talks to the residents of the affluent suburb of Grand Blanc, who display classist attitudes about Flint's hardships; at a roaring twenties-themed party they are hosting, Moore takes note when they hire laid off workers to be human statues.
Moore changes course and turns his camera on the Flint Convention and Visitors Bureau, which promotes a vigorously incompetent tourism policy. The Bureau, in an effort to lure tourists into visiting Flint, permits the construction of a Hyatt Regency Hotel, a festival marketplace called Water Street Pavilion, and AutoWorld, hailed as the world's largest indoor theme park. All these efforts fail, as the Hyatt files for bankruptcy and is put up for sale, Water Street Pavilion sees most of its stores go out of business, and AutoWorld closes just six months after the grand opening.
High-profile people are shown coming to Flint to bring hope to the unemployed, some of them interviewed by Moore. Ronald Reagan visits the town and suggests that the unemployed auto workers find work by moving across the country, though the restaurant he visits has its cash register stolen during the event. The mayor pays television evangelist Robert Schuller to preach to the town's unemployed. Pat Boone and Anita Bryant, who have supplied GM with celebrity endorsements, also come to town; Boone tells Moore that Roger Smith is a "can-do" kind of guy. Moore also interviews Bob Eubanks during a fair near Flint, during which Bob cracks a joke about Jewish women and AIDS.
Moore attends the annual GM's shareholder meeting, disguised as a shareholder himself. However, when he gets a turn at the microphone to air his grievances to the board, Smith immediately shuts him out and has the convention adjourned, despite Moore's attempts to interrupt him. In a close-up of Smith, he is heard joking about his action with a fellow board member before leaving. Meanwhile, Moore meets more residents of Flint, who are reeling from the economic fallout of the layoffs. A former feminist radio host, Janet, joins Amway as a saleswoman to find work. Another resident, Rhonda Britton, sells rabbits for "Pets or Meat";[8][9] Britton is featured killing a rabbit by beating it with a lead pipe. Prevalent throughout the film is Sheriff's Deputy Fred Ross, whose job now demands that he go around town carrying out record numbers of evictions on families unable to pay their rent.
During all of this, Flint's crime rate skyrockets, with shootouts and murders becoming all too common. Crime becomes so prevalent that when the ABC News program Nightline tries to do a live story on the plant closings, someone steals the network's van (along with the cables), abruptly stopping the broadcast. The county jail also fills to its maximum capacity of inmates; due to this a second jail is built. Living in Flint becomes so desperate that Money magazine ranks the city as the worst place to live in America. The residents react with outrage and stage a rally where issues of the magazine are burned. Ironically, the residents play the song "My Hometown" by Bruce Springsteen during the rally, seemingly unaware it is about a town becoming overcome by crime and poverty.
At the film's climax, Moore finally confronts Smith at the chairman's annual 1988 Christmas message in Detroit. Smith is shown expounding about generosity during the holiday season, concurrently as Sheriff Fred Ross evicts more families. After Smith's speech, Moore hounds Smith, addressing him from a distance. The face-to-face encounter between Michael Moore and Roger B. Smith is shown as this:


â
Moore: Mr. Smith, we just came down from Flint, where we filmed a family being evicted from their home the day before Christmas Eve. A family that used to work in the factory. Would you be willing to come up with us to see what the situation is like in Flint, so that people...?
Smith: I've been to Flint, and I'm sorry for those people, but I don't know anything about it, but you'd have to...
Moore: Families being evicted from their homes on Christmas Eve.
Smith: Well, I'm... listen, I'm sure General Motors didn't evict them. You'd have to go talk to their landlords.
Moore: They used to work for General Motors, and now they don't work there anymore.
Smith: Well, I'm sorry about that.
Moore: Could you come up to Flint with us?
Smith: I cannot come to Flint, I'm sorry.

â
Dejected by his failure to bring Smith to Flint, Moore proclaims that "as we neared the end of the 20th century", as the rich got richer and the poor got poorer, and "it was truly the dawn of a new era." After the credits, the film displays the message "This film cannot be shown within the city of Flint", followed by "All the movie theatres have closed."

Question: Why does a company spokesman refuse to give an interview?
Answer: fear of negative portrayal